Social Media For Nonprofits

Visual Storytelling For Nonprofits [INFOGRAPHIC]

Rosita Cortez — Mon, 27 Aug 2012 18:59:31 +0000

Did you know that studies show users like photo updates twice as often as text updates? Or that users also share videos 12 times more than photo and text posts combined? Learn about the power of visual storytelling and how your nonprofit can use it connect with supporters and advance its mission.

10 Reasons Why Your Nonprofit Needs a Mobile Site (infographic)

Rosita Cortez — Fri, 03 Aug 2012 16:52:44 +0000

According to the latest studies, 87% of mobile Web users leave a website instantly if it is not mobile-friendly. Having a design that accommodates mobile users with larger buttons, the ability to call your organization instantly with one "tap" and a site that is optimized for mobile viewing means greater engagement with your constituents. The infographic on this post highlights 10 reasons why your nonprofit should have a mobile website.

Aligning Social Media with Organizational Goals

Rosita Cortez — Tue, 31 Jul 2012 16:01:28 +0000

Having a social media program without attaching it to some sort of goal creates unnecessary work for your staff. Learn how you can align your social media activities with broader organizational objectives. The results? Your employees will be supporting specific and measurable goals and objectives, not something random and intangible.

Nonprofit Websites & Responsive Design

Rosita Cortez — Sat, 07 Jul 2012 12:21:32 +0000

Did you know that by 2013 more people will use their mobile phones and tablet computers (like the iPad) to get online? Not only that, but users expect their mobile experience to be as good as their desktop experience. Learn how your nonprofit can provide a better user experience by integrating responsive design into its already existing website.

Changes to Facebook Pages: What Your Nonprofit Needs to Know!

Rosita Cortez — Wed, 02 Mar 2011 13:35:33 +0000

Is your nonprofit wondering how the recent update to Facebook affects your existing page? In this post, I explore what these changes mean for your nonprofit, how they affect your page layout and functionality, and provide tips to make the most out of your new Facebook Page!

Tips to Successfully Redesign Your Nonprofit’s Website

Rosita Cortez — Sat, 05 Feb 2011 17:07:41 +0000

Before your nonprofit embarks on a website redesign, be sure to dedicate sufficient time and resources to developing a clear, specific plan. Learn key questions to ask yourself before deciding to redesign your nonprofit website and four essential steps in successfully planning your next website.

Putting Out Social Media Fires: What to Do When a Crisis Breaks

Rosita Cortez — Tue, 25 Jan 2011 15:14:07 +0000

Your reputation in the social media world is important. Social media allows people opinions to spread far and wide quickly. Word of mouth is a powerful reason to manage your reputation. What would you do when a crisis breaks? Author Jay Baer and Amber Naslund provide us with eight steps to recovering from a social media crisis.

Do-Good iPhone Apps

Rosita Cortez — Mon, 24 Jan 2011 15:46:52 +0000

Charity is a obviously a good thing, and when iOS apps let you give to worthy causes by playing games or checking in, it’s a no-brain...right? You choose what causes matter to you, and the app acts as the go-between. Sometimes you simply buy the app, and some of the profits go to the cause. Learn how Earthjustice and The Beautiful Day Foundation are using mobile technology to engage with their supporters.

Online Reputation Management for Nonprofits

Rosita Cortez — Fri, 21 Jan 2011 20:35:06 +0000

Having a well-defined plan for dealing with potential internal or external issues is vital, because problems can grow exponentially via social media. Learn ways to overcome the most common challenges of Online Reputation Management (ORM) and why it should be a pivotal part of your communications strategy.

Are You Listening to Your Supporters?

Rosita Cortez — Wed, 15 Dec 2010 18:24:36 +0000

Supporters communicate with your organization through their online interactions -- are you listening? Read my 5 quick tips to successful donor cultivation. Then learn proven “listening” techniques and strategies from two leading communications experts that will help you engage your supporters!

Setting Up the Chart of Accounts in Quickbooks

Rosita Cortez — Tue, 07 Dec 2010 20:01:11 +0000

This is blog 2 of 6 in the series "Quickbooks Guide for Nonprofits." Mark McCallick, founder of Nonprofit Connect and a certified QuickBooks Pro Advisor, walks us through building and setting up a chart of accounts, funding sources and programs. Download a Unified Chart of Accounts Toolkit and watch a video explaining this entire process step-by-step.

Using Foursquare to Advance Your Nonprofit’s Mission

Rosita Cortez — Mon, 22 Nov 2010 16:21:02 +0000

Did you know that 4% of online Americans use location-based services such as Foursquare? Using internet-connected mobile devices’ geolocation capabilities, this social network let users notify others of their locations by “checking in” to that location. Learn how your nonprofit can use Foursquare to increase brand visibility, raise funds and engage with supporters.

Tips to Collect and Track Social Media Data to Further Your Cause

Rosita Cortez — Mon, 15 Nov 2010 17:21:28 +0000

Social media can tell us a tremendous amount about our supporters. Is your nonprofit capturing this data? Check out 5 tips for collecting and tracking social media data that can inform your communications and fundraising programs.

Homer Simpson for Nonprofits: How People Really Think & What It Means for Promoting Your Cause

Rosita Cortez — Thu, 11 Nov 2010 19:49:24 +0000

What does Homer Simpson has to do with your cause? Katya Andresen, Alia McKee and Mark Rovner say “a lot.” In an outstanding presentation, they provide a fundraiser’s map to understanding how people make decisions, including decisions about public engagement and charitable giving.

The Dragonfly Effect: 4 Principles of Engagement

Rosita Cortez — Thu, 04 Nov 2010 14:10:10 +0000

From Charity: Water and Alex's Lemonade to Kiva and Tom's Shoes, The Dragonfly Effect tells the stories of how nonprofit organizations are using social technologies to engage and inspire people to participate in movements for change. Learn the four main components of a successful engagement strategy.