Rourke McNamara

In preparation for the launch of RMS’s first SaaS offering, I built the company’s first global marketing organization and recruited a high-performing team of 40+ people across brand and creative, product marketing, demand generation and corporate communications.

My responsibilities included developing the product positioning and market messaging for the shift from on-premise to the cloud as well as the development and roll-out of an innovative new pricing approach for the industry’s first SaaS product.

I led the rebrand of the company, transformed a customer conference into a recognized industry event and expanded the communications function to transition RMS from an insurance industry leader to a global business leader.

As head of global marketing I report directly to Hemant Shah, RMS CEO.

Helped scale the marketing organization from eight to 27 individuals during a rapid growth period. Successfully executed Twilio's first user conference, bringing in over 500 attendees. Created a product marketing function focused on telling the stories of our customers and showing how their successes could translate more generally to other prospects and industries.

Built and managed a global organization of over 20 marketing professionals, including product marketing, industry marketing, and analyst relations. Responsible for positioning and sales enablement for all TIBCO products. Primary media spokesperson for all product related communication.

Owned product strategy and management for TIBCO's most important product line. Worked closely with customers and the field organization to insure product direction was appropriate to both customer and market requirements.

Created architecture for next generation of TIBCO's business to business product line.

Worked with various customers to advise on software architecture, technical direction, team composition, and development processes. Worked with Sales on proposals and presentations to prospectives. Customers included, General Electric, Lucent Technologies, S.W.I.F.T., and Dominion Virginia Power. Most recenlty spent nearly two years building Exelon's EAI Group, including development of the overall architecture, presentation to upper management, hiring of the team, management of the first projects, and transition to a full time Exelon employee.

Served in various capacities on different projects for Fortune 500 companies, including the New York Stock Exchange and the CIT Group. Designed and led the implementation of a strategic web-based ExtraNet platform for the NYSE, focusing on security infrastructure, communications infrastructure, and user interface design. Responsibilities included architecture design, client presentations, implementation of systems, and architecture documentation.

Responsible for maintenance of current hardware and software, purchasing decisions, installation and configuration of new systems, design and development of new software systems, and staging of new software systems for a small Internet start-up.