1. Get a Professional Looking Website, Or If You Have An Out-dated One, Redesign It

I can’t STRESS this enough. If you don’t have a website, get one now! If you have an out-dated one, PLEASE update it. Look at it from this perspective, how many times have you wanted to hire somebody or buy someone’s products and then you try to find them online and boom nothing. Or you find a website and you can’t even navigate to the shopping cart cause the site has less than stellar usability. Or more recently, you try to access the website on your phone and it’s non-responisve (not mobile friendly). What do you do? You simply move on. These days everyone is way too busy to give you a second or third chance so it’s so critical you have a great first impression. You NEED a professional looking website. One that can act as the face of your brand (more on this below) online. One where you can promote yourself as a brand as well as sell your products (books, merchandise etc). Like it or not, every online/offline marketing effort (social media marketing, email marketing, press appearances etc.) revolves and leads back to your website. It’s the hub were your readers, current and future, come to find information about you and your products. So it’s imperative you get this part right. My advise is to hire a professional who knows what he/she is doing. In the long run you will save time, money and avoid the headaches that come with building a bad website or trying to do it yourself. The only time I recommend do it yourself platforms such as Wix & Square Space is if you naturally have an eye for design and/or basic posses basic coding skills.

2. Start Building An Email List NOW

Facebook, Twitter, Google, YouTube, LinkedIn. These are all excellent places you can market yourself and your book if you know what you’re doing and have the budget. But there’s a downside. Social media platforms and Google change their settings/algorithms every so often. So in essence, if you rely only on these platforms you are at the mercy of any changes they decide to make at any point in time. However, with an email list you can carry your fans, clients and customers (current and future) anywhere and everywhere! Plus, email is a great way to nurture people who are still on the fence about buying your book. With Facebook for instance, someone who is thinking about buying your book may or may not see that link you posted on your page with the 30% promo you’re offering. With email, it will be sitting directly in their inbox. Just think about it, if you’re are like me you check your email multiple times a day (I check more like 30 times a day but that’s a different story), and I at least read (okay maybe skim) every subject. If I come across something from someone I’m a fan of or warming up to, I would more than likely open it. So make sure you build your list online by adding sign up forms to your website and social media pages and offline by collecting emails at speaking engagements, book signings, conventions etc. Building a strong list takes time, so it’s better to start as soon as possible. There are many free email lists services you can get signed up with right now. Mailchimp (which i use), Constant Contact, Aweber just to name a few.

3. Build a Consistent Brand

You cannot, I repeat CANNOT underestimate the power of strong brand. If you doubt that then check out the picture below I saw on Eric Scott’s answer to a Quora questions I saw this morning.

In the post Eric asks “Is paying almost twice as much for Coke over a bottle of generic soda too much?” and then proceeds to answer his own question:

In blind taste tests, most folks can’t tell the difference, yet they open their wallets every day and pay the money anyway.  Why? 

Brand.

A strong brand carries a lot of weight:

• people fear the unknown.  What does “chill cola” taste like?  Is it refreshing like Coke?  Does it give me that little extra at 3pm to make it through my next meeting?  Will people think I’m cheap or different if I drink something different from them?
• consistency.  You’ll know you can count on it.  You’ll get what you got last time.
• social proof.  We assume when everyone’s doing it, there’s got to be a good reason.
• history.  Coke’s been around since 1886.  History is powerful.

I couldn’t agree more! Which is why I think as much as you promote your book, you need to promote yourself and/or your company (if you have one). For instance, for my book E.X.O. – The Legend of Wale Williams Part One, I released it under YouNeek Studios. YouNeek Studios is a separate brand I set up for my graphic novels. So as much as I promote book, I also try to promote my “brand” (myself as the author and the company I set up as well). I decided to start YouNeek Studios becuase I believe it gives me more credibility and allows me to have a central place for me to house all the possible products that can spawn from my books (my store, my blog, merchandise, clothing etc.), but you can achieve the same results by branding yourself alone as an author.

So when I go for conferences I have my business cards ready, when people need more info I hand them over a flyer, brochure or direct them to my website, when I need to do some promotion I create a branded YouTube video and so on. Combining all these things together into one living and breathing entity is in fact building your brand. It’s also very key that you maintain consistency across all platforms from your logo, to business cards, to website, to videos etc. They should all look, feel and send the same message. People respond to consistency, it automatically sets you apart. As with the website, I would also advice you get in touch with a professional designer or firm who can really put things together in terms of your logo, business cards, flyers, videos etc. Although branding does go way beyond these items, it in no doubt hinges upon them. Again, if you are strapped for cash, try cheaper solutions such as Vistaprint to at least get you going.

4. Try To Talk About The ‘Story’ Behind The Story

Sometimes people ask how I managed to get big bloggers to write about my book. And while it did involve a lot of cold emails, strategic relationships, research and luck, one thing that most definitely helped seal the deal was my story. And not the story in my graphic novel, but my journey creating the book. I call it the “story” behind the story. You need to tell people about the ‘why’ as opposed to the ‘what’, at least initially. Why are you writing the book, what’s the motivation behind it, how would you describe your journey from script to shelf, the struggles & triumphs behind getting it out. These are all the things that make you unique and set you apart from millions of other authors. For example, when I was trying to promote my book in the early stages, I decided to tell people more about how difficult it was trying to create an African superhero graphic novel (to see more on that story follow this link) and the many mistakes I made (and am still making) along the way. Also, I decided to incorporate my story into the hook of my book. I was born and raised in Nigeria and always dreamed about creating a superhero story from there. So anytime I tried to pitch to a blog or anyone else who I believed could help with exposure, I always mentioned how I was chasing my dream and how I wanted to inspire others to do so as well. Not that I never mentioned how great the story of my book is (which it absolutely is!), but I never lead with that. People are much more willing to learn about your product when they can identify with you and your story at some level. So find what makes you and your book unique and come up with a way to connect your “story” with your story.

5. Help Other People

As an author it would be disingenuous for me to say selling as many books as possible is not one of my top priorities. While it is, there are few things (at least for me) that come close to the feeling I get when I help someone achieve their own goals. Whether it’s answering a question on social media, giving advice via phone or email, or just simply encouraging a fellow author/entrepreneur, it truly is a rewarding experience. And I encourage you to help as many people as you can as often as you can. I am still trying to get better at this, but with the little I’ve done, I can truly say it has helped me as an author and a person. More often that not, it comes back full circle.

There you have it, I’m sure there are many more things that can be done to help sell more books, if you have additional suggestions or questions, please fire away in the comments! Alternatively, you can reach me directly at +1 2404326214 or info@royeproductions.com for help with Web Design, Branding & Marketing. If you’re am author and you need help with any of the above follow this link for more info

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So, picture this, you need to hire an IT specialist to help set up some servers for your business. You find one and he gives you his business card. Immediately you look him up on your phone and BOOM, his website is barely readable because it isn’t mobile responsive. You can’t find the necessary information, so you move on to look for the next IT business. If your website isn’t mobile ready as well why do you expect your clients to treat you differently?

Now, imagine how much in revenue you’ve lost by potential customers going to your competitors because they cannot access your site. If 20 people exit your website site everyday because it isn’t mobile/tablet ready and you have a service you offer that costs $500, you are potentially losing the chance to earn between $500 – $10,000 in revenue daily (depending on your conversion rate). Exactly! Let me help you turn this around today!

To learn more about how you can get your website (new or existing) looking professional as well as responsive/mobile ready contact me today!

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1. Poor package design

What you see is what you get (WYSIWYG). How you brand your business will give me an indication of what to expect from you. If your website, brochures and logo is shady, I will be expecting the same thing of your product or service.

If you want to wow me, start with your branding. The clearer and more impactful your brand is, the more I will be compelled to buy what you offer.

2. Telling me your product features

As consumers, we do not care about how good your product is. Buying is a psychological decision. You have to appeal to my emotions to make me buy. Ever wondered why supermarkets sell margarine on the same row as bread? It’s all about emotions.

I don’t care if your product is the first one in the market that can do something. What I care is whether it can solve my problems.

3. Using irrelevant avenues to reach me

It’s a competitive market and you have to follow me with your offer otherwise, your competitors will. Most consumers are using the Internet to research for products and companies before they buy. If you are not or cannot be found online, then you are playing a losing game.

Billboards and print ads don’t just cut it. Consumers are on PCs and mobile and that is where you should be following us.

4. Not communicating to me

So you got my short-spanned attention and I am actually looking at your product. Perhaps you got me to open your email or watch your product video. But are your communication to me or are you babbling to yourself? If you do not educate me how your product is essential or will improve my life, how do you expect me to buy?

5. Not keeping your promise

It’s a competitive buyer market and businesses try to find the best ways to attract customers. In your quest to make me buy from you, you may offer a unique value proposition (UVP) that will set you apart from your competition. Whether it is a lower pricing point, after sale service, or money back guarantee, you need to keep true to it. Why should I shop at your website again when I know the 60 days money back guarantee you have is just a marketing gimmick?

6. Using silly buzzwords

I get it that you want to make sales. But using words such as “revolutionary”, “cyberspace”, “synergy” and the like don’t make me more convinced to buy your product. If I have to search Webster’s to find out what you mean in your copy sales, you can count a lost sale.

Still on the same note, why would a service be “sexy”? Really? If you want to get me to remove my credit card and purchase, communicate clearly without all that 90s online marketing sales language. I’ve seen them all before.

7. You are like everyone else

If you are trying to sell me the next McDonald’s fries, you better have a really good reason on why I should buy from you. Don’t just sell because everyone is selling. Have a reason why you are selling and be different.

Are you making the above marketing mistakes in your business?

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Merging the PR and marketing departments can save you lots of money and time, and create a positive impact in your market. I am convinced that this is also why NBC merged its communications, marketing and promo departments in 2010.

The role of the PR and marketing staff is to represent your business as you would like it to be seen by your customers. Coming from the marketing part of the coalition, I find that even the PR team represents the business among investors, customers, clients and the public. We might be carrying out our duties in different ways but it all comes down to building awareness for our brand.

Is There REALLY a Difference Really Between Marketing and PR?

The roles of the PR and marketing team may intertwine but traditionally, there are fundamental differences. The PR team concentrates on how the business is seen in the media and oversees the relationship of the company with investors and other companies. In a nutshell, PR is more about the business’ brand.

On the other hand, marketing is more concerned with the business’ reputation that is geared towards improving profits. This usually includes running promotional campaigns both online and offline. Both marketing and PR are aimed at improving brand awareness and sales.

If PR is done well, you can reach a greater audience without the traditional huge cost of marketing and advertising. It is important to look at the benefits that PR brings to the marketing department. Makovsky & Company conducted a study between July and October in 2012 on who owns social media between marketing and PR. Needless to say, the battle was between CMOs and CCOs.

Here are benefits of integrating PR in marketing:

1. Puts you a step ahead of your competitors who are not using PR for marketing.

2. A cost effective way to reach your target customers in big numbers, good for companies whose minimum annual revenue is $100,000.

3. Makes your company more credible than using traditional promotions and advertising.

4. Makes your company’s image and perception strong.

5. Improves brand awareness and increases demand for your products and services.

PR is no longer a distant relative of marketing. John Lonsdorf, president of R&J Group says that the emergence of PR as a branding tool is more of an evolution than it is a revolution. Consumers today get all sorts of brand messages from all directions unlike in the past when catchy tag lines were used over and over until people got used to them. A brand is a perception and public relations plays an important role in shaping customer perception of your brand.

Combining PR and marketing can have a huge impact in terms of the number of leads you get, brand awareness, cost savings, sales and profits and time used in marketing.

If you had not thought of Public Relations as part of your marketing, perhaps this is the time to think of their combined benefits? In today’s social world where consumers are alert and a simple mistake can erode their confidence in your brand, PR is even more crucial. The earlier you grow with public relations, the better for your company.

I leave you with this thought: compare the cost and time it will take you to launch an ad campaign and that of launching a PR campaign, and think of the benefits of integrating the two.

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Even with limited funds, you can start a successful branding campaign that will significantly improve your bottom –line. To create a formidable brand, you need to create compelling content and have an online marketing strategy that will curve your position in the industry.

Here are a few ways you can brand your business without breaking the bank:

Get a Professional Logo

Design your company logo to include your name and tagline. If you cannot do it yourself, hire a graphic designer to come up with an attractive logo. Hiring a graphic designer may be a little bit expensive, but it is a necessary expense if you want to get a logo that will have an impact on your brand.

Have a Tagline

A tagline is a catchy and short slogan. It is more like a simple and shorter version of your mission statement. Your slogan must carry a message that you would like your customers to remember you for. Something that is meaningful for your business.

Marketing Tools

Consider the marketing tools you will use for your business. Whether it is social media, blogs, emails, website or any other, your logo must appear on all of them. Before you know it, your brand will be recognizable.

On Social Media

Joining LinkedIn is a great opportunity to build your brand. Get involved in groups related to your industry in the network. Participate in discussions and offer advice to people on areas you are an expert in. Other professionals and customers will get interested in your profile and engage you.

Search for suppliers and customers on Twitter. You can look for customers who seek information about products like the ones you sell and offer to give information. It is all about knowing what customers need and how you can best serve them.

Update Your Website

Update your website to focus on customer needs. Use calls- to- action (CTAs) to direct customers on what is expected of them. Avoid being verbose with your product specifications. Instead, concentrate on how the customer will benefit from your products and services. Another good approach is to use testimonials and case studies of people who benefited from using your products.

Email Newsletters to Customers

Stay in touch with your customers by sending them regular newsletters via email. Past customers are more likely to make repeat purchases if you keep them engaged. Anthony Idle of Balance Business Coaching says it costs twelve times more to win a new client than it is for a past client. A client who has dealt with you before already knows you, likes you, trusts you and has bought from you. Therefore, you don’t have to spend time winning them over again.

Spend Time with Clients

This may seem a little traditional but it actually works. Instead of doing extensive market research, spend a few dollars out on coffee with key customers. This gives you the opportunity to understand your customers’ needs, tastes, and preferences and also know the kinds of issues they have.

In today’s competitive business environment, branding is the only way to become successful. A well-executed brand strategy will improve your clout in the market, can influence customer purchases and improve your bottom line.

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A clean website design focuses more on the aesthetics of your page as well as the content.  What’s the benefit of a clean website design? Talk of high search engine rankings, high page views, high clickthrough rates, huge traffic, massive sales, wide exposure and so forth. Who would not want to achieve all these from their website?

The elements of a clean website design include

• Limited use of colors
• Proper web page layout and structure
• Use of consistent images
• Good typography

Below are some reasons why you should focus on clean website design:

1.  Get More Sales

A clean design attracts visitors from all over the web. A killer design can get your visitors to pull out their credit cards and buy your products. This may be easier said than done, but a great design surely gets sales trickling in.

2.  First Impression is Important

A visitor can easily conclude on what to expect from you just by looking at how your website design. The color scheme, theme, image and overall layout can tell the visitor whether you are a professional business. A clean website design attracts visitors and invites them to go further inside and consume your content. Ultimately, you want visitors to join your sales funnel and a clean website design will entice them to stick around, read your content and join your list.

3.  Reduce Maintenance Time

With a clean website design, you will spend less time cleaning up to ensure things are okay. You will have enough time to focus on other important things like getting traffic, improving visibility and closing sales. Sometimes, you may not even have to touch the website until when you want to update its look.

4.  Increased search engine visibility

High search engine ranking is achieved with clean markup codes which are easy to be read by search engine spiders. Clean markup codes and design will make you get you inbound links from other sites, thus improving your exposure across the web. As you design your site, keep in mind the needs for search engine visibility. This also applies when you will be creating content for the site.

5.  Pleasant user experience

A clean web design gives visitors a pleasant experience, enabling them to easily and simply navigate through your web pages. The visitor can find content, social media buttons, navigation bar and other elements without difficulty. When users get a wonderful experience, they are likely to stay longer on your site and even bookmark to return later.

6.  Website exposure

Having a professional web design will make you stand out from your competitors. Your site can even be showcased by leading websites in your industry.  A single mention or feature in a high traffic blog in your industry can generate massive traffic to your site.  You will have an opportunity to generate new leads and close sales.

Clean website design is not just about aesthetics, but also about content delivery. Ultimately, you want to generate leads and sales with your site. This is why you need to balance aesthetics, functionality and content.  There are no rule books or standards to follow; it all depends on your imagination and creativity.

A clean web design will help you achieve your business objectives from its simplicity.

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7 Things To Stay Away From When Marketing Your Business

1.  Overload Information

Consumers use the Internet to search for information about products or companies. With the advent of websites, blogs and social media sites, everyone can be an expert online. Carefully select the advice you wish to spread out to market your business. Being brief and to the point is smart. Do not bore your customers with a lot of stories.

2.  Use One Marketing Technique

Has anyone convinced you that a particular technique works better than others? That person is lying. If you want your business to stagnate or fall, stick to only one marketing technique. You can never extensively market your business with a single promotional technique. Different techniques bring in different results; no approach is completely useless. Start slow as you experiment with different approaches that you can concentrate on later.

3.  Spend Too Little or Too Much

There is nothing wrong with being money cautious but spending too little on your marketing plans may run your business down. It is easy to spend a lot of money on marketing especially if you have just gotten a business loan or grant. Too much of anything is poisonous and too much money on marketing might just make your business bankrupt. Draw up a budget showing how marketing expenditure will be used and account for every dollar. Budgeting makes it easy to spend the right amount of money on marketing and also get good results.

4.  Not Researching Your Market

You must research your target market carefully before developing a marketing strategy. Find out your audience’s needs, tastes and preferences, purchase trends, expectations, social media behavior, etc. This information will help you come up with a working marketing strategy that will address your audience’s problems and make them purchase from you.

5.  Focus on Quantity

Quality is always better than quantity. What is the use of providing so many products if they always remain on the store shelves because they are of average quality? Doing market research on your audience is important to know what will help you achieve quality. Quality also applies to the information you post on your blog or website. Convince customers about the value of your product and not how much discount you are offering.

6.  Too Much Self Promotion

No customer will learn about your product unless you tell them. It is good to promote your products and services, but overly self promoting messages make customers think twice about purchasing from you. When producing information to your prospects, use the 80-20 rule; where 80 percent of the content you produce should be informative and educative while percent should be promotional. The 80-20 rule is the best way to convince your customers that you have the solution they are looking for.

7.  Not Having a Blog

Blogging is beneficial to both SMBs and large corporations. No one still goes round looking for leads in coffee shops and supermarkets. Almost every business has gone online. Set up a blog and start communicating with your prospects. Blogs can help you generate and nurture leads to eventually become paying customers.

The above are some of the mistakes that you should avoid when marketing your business. Avoid all of them and you will be on your way to success.

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Here are 10 ways in which you can simplify your website design process

1. Use the 80-20 rule

The 80/20 rule can be applied to mean that 20% of what is in your website result in 80% value (which should be why people visit your website). 20% could be the testimonials, call to action, copy or social media proof. You should concentrate on 20% of the elements in your site which deliver 80% of why the website is useful. Instead of spending so much time on all elements, find out which ones bring more value and focus your efforts in them.

2. Reduce the number of pages

Simplify your website design process by having fewer places to click and explore. Merge related pages and get rid of irrelevant ones. For example, you could merge, “about me” and “about this site” pages to a single “about us” page. Keeping the number of pages low not only makes your work easy but also makes navigation easy for your visitors.

3. Plan first

Draw a picture of what you would like your website to look like and make a list of topics to be covered and on which pages. If you hire a designer, hold a meeting to discuss the planning phase of your website.

4. Start with the homepage

The first step in designing a website is to create a homepage. The homepage portrays the overall layout of your website and provides the background for all other pages. Create a sample page or graphic image to start with.

5. Coding process

After planning and creating the homepage, the rest is simple. You can now add the other pages, images, content, links, videos, etc. You must test all this components as you design to make sure that they are linked and working properly.

6. Launching the site

As soon as you launch the website, spend the following days or weeks making corrections and revisions on anything you may have missed during the creation process.

7.  Follow a web development process

Following a simple but detailed website design process will make your work easier. Unlike doing things at random, following a plan on the basic design, coding and launching will organize your thoughts and speed up the project.

8. Get content developers

If you cannot or are unable to develop content for the website, hire experienced content developers. This will help you concentrate on the design and layout of the pages.

9. Seek client approval

If you are working for a client, always seek the client’s approval at all stages to avoid repetition or doing what the client does not want. Seek the client’s approval right from when you create a sample homepage to when you launch the site.

10. Hire a web designer

All the above processes can be done by a professional web designer without any difficulty. Do not assume that you can design a website if you don’t have the knowledge or skills.

Whether you are building the website yourself or hiring a professional, it is important to plan. This will help you to cover all aspects in your plan and simplify the website design process.

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There is no proven formula to becoming profitable; you have to work your way to success.

The road to small business success is not smooth; you will encounter problems like cash flow, budget shortages and other setbacks.

In business, and life, it does not matter how many times you fall, but the number of times you rise up after you fall. To succeed as a small business, you must embrace smart techniques that will propel your to the next step of the success ladder.

One of the important things that are essential to small business success is the Internet. You can leverage on the Internet and accelerate your road to success.

Here are some of the things you should be doing to achieve small business success

Cater To Your Niche Market

As a small grocery store, you cannot compete with the giants in the industry. You must cater to a particular niche, for example sell foods from or to a particular ethnic community (Italian or Mexican food, anyone?). This is the best way to attract initial customers. How does the Internet help you to cater to your niche? It is simple, do online marketing, and social media in particular. Identify and segment your audience to reach them with offers that they are interested in.

Build and Maintain Relationship with Customers

Big businesses advertise to large audiences, usually nationwide. On the other hand, SMBs usually target smaller audiences, mostly in defined geographic areas. Use the Internet to communicate with your customers and attend to their needs. You can promote your products or services by offering coupons or discounts and given your prospects special deals. Set up a blog or social media account for your company and post educative and informative content. You will attract more customers through positive referrals.

Make Projections

Do not forecast anything you have not seen or tested. Base your projections on previous history and prior performance. Online resources come in handy when you have to check your marketing analytics. You must know which products are selling best, who is buying and from where, how customers get to know about your products and services, what people are saying about your business and how you are performing in relation to your competitors. Marketing analytics programs can help you know strong and weak points, and thus leverage what you have to improve your bottom-line.

Know and Understand How Your Business Works

As an SMB owner, it is critical to understand all your business’ operations. Keep abreast with the trends in your industry and know the latest technologies to use. Leverage on technology to improve your productivity. For example, instead of wasting your time doing online marketing by yourself, why don’t you hire an inbound marketing agency to do it? This will free your time, thus leaving you to concentrate more on running your business.

Keep tabs of what your competition is doing. Consider it as “research” and a way to be at par or stay ahead of them. Get active on social media to know where your market is heading. . LinkedIn is a good place to connect with professionals in your industry.

Regardless of how well you have crafted your business plan, all that is on paper. You need to take action to drive your business to success. Building your business brand and using inbound marketing techniques will drive your business to success.

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Here are seven steps that can instantly improve your brand marketing strategy:

1. Know your product

Customers want to know whether your product will solve their problems. If your product does not do what it promises, you might as well keep your business closed. Still on products, customers will be looking whether the price and quality of your offer resonates well with them. Customers want to know if you are offering quality and valuable products or you are just looking to make sales.

Package your product well and be honest about the benefits that customers will get from using the product.

2. Get a professional website

A website is more than an information hub about your product. On your website, customers can get to know about you, your staff, how your work and so on. Some of these information may be crucial to indicate depending on your market. 90% of customers look for products online and research companies before they buy from them. Use your website to provide the information about your company and products that the potential customers may be looking for.

3. Improve your social profiles

Set up your Twitter, Facebook, Pinterest, Tumblr, LinkedIn and other social media pages to look professional. Social networks are great avenues for reaching a wider segment of potential customers. You can use social media to generate leads, manage your company reputation, connect with industry influencers and provide marketing messages to your target audience. Trust me being consistent with social media actually works. It’s amazing the number of businesses that ignore this in their brand marketing strategy

4. Focus on customer satisfaction

Understand the needs of your customers and strive to meet them. Determine the demographics of your market and come up with a brand marketing strategy that will work for them. Although there are some products that cut across different demographic, like beverages, you can still segment the wider audience to determine your ideal buyer persona and come up with a marketing strategy that will appeal to him or her.

5. Publish valuable content

Produce and distribute various types of content to capture the attention of your audience. Set up a blog on your website and share different content including infographics, articles, videos, podcasts and others with relevant and educative information to your audience. Any content that can clearly pass your message to the audience is worth using.

6. Incorporate internet marketing

To boost your business visibility, include online marketing in your overall brand marketing strategy. You can increase brand visibility and promote your business online at a lower cost that you would with traditional advertising. Organic search engine results can lift your branding strategy whereas targeted pay-per-click advertising strategies can boost awareness for promotional campaigns. Internet marketing ensures that your brand is well captured in today’s online environment.

7. Enhance loyalty

Keep the customers involved with your brand. As you communicate more with your customers and monitor their behavior, you will get to understand them better. Be creative and innovative in solving their problems. At the same time, ask for their input. Customers feel honored to be associated with a brand they are helping to build. Remember to reward customers for their loyalty

Every business is different and requires unique marketing strategies to establish brand recognition. Integrate these seven steps in your marketing plan and you will improve your brand marketing strategy and establish brand recognition.

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