Nonetheless, we still welcome an email, IM, etc when you think you have something that we might want to link to. Often that little nudge from someone that knows what they’re talking about summarizing why something is important in 2-3 sentences (as opposed to the lengthy pitches we spend all day looking at …) is all we need.

The emphasis is mine. While there’s no guarantee that your email will get their attention vs. a note from Marshall or Robert Scoble (@scobleizer) who also has some great thoughts in the comments (”I didn’t get releases from any of these companies, so why didn’t they make sure they covered all their bases?”), I think the idea in bold is telling - send a short email, engage and follow up from there.

So, if the first law of PR is build something remarkable, I posit that the second law of PR is keep your pitch short. (I know I’ve been guilty of violating the second law in the past - that stops today.)

Dogs are awesome.

Sunrise on Roosevelt Island

NYC Subway

Shot of the Hudson

There were some gorgeous pockets of sunny fall weather which resulted in the awesome skies in the image above. My favorite of the three is the sunrise shot though.

Shot with a D60 at Golden Gardens in Seattle, earlier in late summer.