Websites are a crucial piece of marketing and branding efforts that bridge the online communication between customers and small businesses. Visitors go to a website for a specific reason; so, it is important for a small business to use their site as a resource to answer a customer’s question and sell a product or service
Reputation: noun – the belief or opinions that are generally held by someone or something.
In the business sense, reputation is the collective representation of multiple customers’ image of a company built up over time. 68% of consumers say positive reviews make them trust a local business more. Considering these numbers, which are on the rise every day, managing your business’s online reputation should be an important part of your marketing mix.
In the realm of online marketing a business’s website is the backbone to every incoming request for information or conversion. Whether it's a referral from Google search, social media, online advertising, etc., the core fundamentals of a website need to be in place for traffic to convert. With 22 years of experience in the marketing sector, I have learned to always put conversions at the top of the list when developing and implementing design and functionality of a website.
If you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil. Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials. Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers. The premise is simple. Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done. The marketing behind the message is brilliant: let the device do the work for you.
Clicks. Impressions. Click-through-rate. Conversions. Chances are you’ve heard these terms thrown around under the umbrella of “digital marketing.” To those in the industry, these terms are part of our everyday vocabulary. With the majority of people switching from browsing the internet on a desktop or laptop to a mobile device like a smartphone or tablet, digital marketing is quickly becoming the new normal….and there’s a reason why. Digital marketing allows us to provide advertisements and content to high-interest users. Not only can we use digital marketing to target a highly-defined demographic, we can do it at a relatively low price.
Theme development, ad design, television production, event planning, PR consulting, media coordination… a lot of planning goes in to making a fair happen every year. As members of the International Associate of Fairs and Expos and Rocky Mountain Association of Fairs, Robert Sharp & Associates are experts in the fair marketing industry. We are excited to be speaking about our experiences at the RMAF convention this year! Read some of our successes below.
STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.
Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.
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