In the realm of online marketing a business’s website is the backbone to every incoming request for information or conversion. Whether it's a referral from Google search, social media, online advertising, etc., the core fundamentals of a website need to be in place for traffic to convert. With 22 years of experience in the marketing sector, I have learned to always put conversions at the top of the list when developing and implementing design and functionality of a website.
If you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil. Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials. Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers. The premise is simple. Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done. The marketing behind the message is brilliant: let the device do the work for you.
Clicks. Impressions. Click-through-rate. Conversions. Chances are you’ve heard these terms thrown around under the umbrella of “digital marketing.” To those in the industry, these terms are part of our everyday vocabulary. With the majority of people switching from browsing the internet on a desktop or laptop to a mobile device like a smartphone or tablet, digital marketing is quickly becoming the new normal….and there’s a reason why. Digital marketing allows us to provide advertisements and content to high-interest users. Not only can we use digital marketing to target a highly-defined demographic, we can do it at a relatively low price.
Theme development, ad design, television production, event planning, PR consulting, media coordination… a lot of planning goes in to making a fair happen every year. As members of the International Associate of Fairs and Expos and Rocky Mountain Association of Fairs, Robert Sharp & Associates are experts in the fair marketing industry. We are excited to be speaking about our experiences at the RMAF convention this year! Read some of our successes below.
STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.
Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.
While technology continues to advance, Google has recently released a tool for businesses to see how well websites work across a variety of platforms (desktop, mobile devices, etc). This really isn’t surprising considering Google changed its algorithm in 2015 to give mobile-friendly websites more stature in search rankings. People spend more time searching on their mobile devices instead of their computers, which pushes companies to make their websites more mobile-friendly. According to KPCB mobile technology trends by Mary Meeker, 51% of users view content through a mobile device compared to 42% on desktop. The bottom line is this: if your website is mobile friendly, you’ve taken an important first step. However, if your website’s load time isn’t optimized – for mobile devices or on desktop – your customers aren’t going to stick around on your website for long.
The 76th Annual Sioux Empire Fair was a huge success again this year, with the help of Robert Sharp and Associates and their support of the event for the fourth year running. This year’s fair saw an increase in attendance of 14.5% from 2014, bringing in 321,443 guests to the annual event, which opened on July 31st with the Sneak Peek Night featuring Goodroad in the Budweiser Beer Garden. The events did not stop there.
RSA staff helped to promote and execute the Sioux Empire Fair again this year, and Vice President and Director of Event Management Stacey Sharp attended the event and helped with on the ground operations and promotions. With the goal of bringing in more people and ensuring that everyone had a great time, Sharp worked to help at the fair and leading up to it to help promote the event and gather events that would attract large crowds.
WordPress is by far the most popular website platform available, now powering one in every four websites. The reasons for this popularity are easy to see, WordPress is easy to install, easy to use, and is perceived to be low cost. It is also easy to make your website look how you want with one of thousands of available themes or add the functionality you need with a mix of the 40,000+ available plugins.
In a digital world where everything changes faster than most humans can imagine, it is important as a business owner or manager to at least keep up with the ‘big stuff.’ We are talking about the stuff online that can have a large impact on your business, including being found on the web.
For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014.
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