Get wrapped up in holiday digital marketing trends.

It may feel too early to think about holiday marketing (trust me, I’m fighting the finish of summer with every fiber of my being), but the fact is marketers are already planning their holiday strategies. That’s because 45 percent of consumers began their holiday shopping last year in October.

If you want to get ready for the holidays now, then we have some helpful insights to guide your planning and execution. Here are a few of the holiday digital marketing trends for 2022, including how you might leverage them for your own B2C or B2B audience.

1. Inflation-driven promotions are on the rise

There’s no doubt the pandemic and current-day inflation are having an impact on digital marketing. As a result, marketers are focusing on promotional advertising this holiday season to recover losses from the past couple of years.

For 2022, promotions are going to be a key holiday digital marketing trend, and you can expect to see an increase in special offers from B2C brands like coupons, rebates, contests, giveaways, and games to engage and convert customers – at a much earlier date than ever before.

What does this look like for a B2B audience? Perhaps a limited time offer on your most popular subscription service, an incentive for subscription upgrades, or a referral bonus for existing customers.

2. First-party data takes a front seat

It’s no surprise to digital marketers that first-party data is critical to the future of their advertising strategies. Even though Google may have given third-party cookies some breathing room, marketers are giving owned data greater precedence this holiday season in an effort to retain old and existing customers – rather than rack up additional expenses on acquiring new, more expensive customers.

First-party data is everything from your customers’ email addresses to past purchases, job titles, and even preferences shared with you. Consider leveraging the data you receive from promotional marketing to build a segmented email list and remarketing campaign for your audience.

3. Shoppable live streaming will be everywhere

Social selling has gained tons of ground this year, and this holiday season will be no exception. In fact, we expect to see an uptick in shoppable live streaming, where the audience can purchase directly from your live video feed.

The best part about this holiday digital marketing trend is it’s not reserved for ecomm brands; in fact, 63 percent of sales professionals reported that social selling has become important for closing new deals.

Interested in this strategy? Consider which platforms work best for your audience – or where they spend the most time – and then develop your approach to integrating sales within your video content.

4. Stretching out the holiday digital marketing calendar

We mentioned earlier that consumers are starting their shopping earlier in the year, but there’s also another reason to expand the window of time for your holiday marketing: Single’s Day. Once a shopping holiday celebrated only in China, Single’s Day has now become the world’s largest shopping event – with sales numbers easily beating America’s Black Friday and Cyber Monday combined.

Single’s Day takes place every year on November 11, so you’ll need to build that in ahead of other November and December holidays.

Start Your Digital Marketing Strategy for the Holidays

Now that you have the trends in mind, you can use them to inform your digital marketing strategy for the entire holiday season. Remember, holiday marketing isn’t reserved for B2C brands; B2B organizations can also benefit from seasonal messaging and promotions. If you’d like help determining where to start or which trends make sense for your business, request a free digital marketing consultation with our team.

The post Getting Ready for the Holidays: Digital Marketing Trends 2022 appeared first on RSO Consulting.

In today’s digital age, social media marketing for small businesses is an easy and affordable way to reach a large number of potential customers. With approximately 4 billion social media users worldwide, it is essential for businesses to have a social media presence if they want to succeed. In this blog post, we will discuss the different types of social media marketing. We will also provide tips to kick off your social media campaign. So don’t miss out – read on for social media marketing that can help your small business thrive!

What is social media marketing? 

Social media marketing is the process of using social media platforms to promote and sell your products or services. It can be used to build brand awareness, generate leads, or drive sales. But it requires an understanding of your target customers and requires a strategic approach with measurable goals. 

Types of Social Media Marketing

As a small business owner, you may be wondering what types of social media marketing are available to you. The most popular types of social media marketing include paid advertising, organic posts, social media influencer marketing, and social media contests. Each type of social media marketing has its own set of benefits that can help your small business grow. For example, paid advertising allows you to specifically target customers who are most likely to be interested in your products or services. Organic posts, on the other hand, help to build social media followers and create a connection with potential customers. Social media influencer marketing is a great way to reach out to social media users who have a large following and can help promote your business to their followers.

Recap!

• Social media marketing can be done organically or through paid advertising. 
• Organic social media marketing includes creating and sharing content that represents your brand and engaging with your followers. 
• Paid social media advertising allows you to pay to have your business appear in front of large volumes of targeted users. 
• Both organic and paid social media marketing can be effective ways to achieve your marketing and branding goals.

Social media is a powerful marketing tool but with billions of active users, it provides businesses with a massive audience to reach. However, with so many platforms to choose from, it can be difficult to know where to start. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, and TikTok. Each platform has its own strengths and weaknesses, so it’s important to understand your audience and what type of content they’re looking for. For example, Twitter is excellent for sharing news and updates, while LinkedIn is ideal for articles and blog posts. By understanding the strengths of each social network, you can ensure that your content strategy is tailored to the needs of your audience.

Over 70% of people who have a positive experience with a business on social media will recommend that business to their network.

The Essentials

A successful social media marketing strategy must be based on an understanding of your audience. You need to know which platforms they use, when they go online, what content they like, who else they’re following, and so on. Only then can you start to develop a brand identity that resonates with them and creates a sense of trust. Likewise, your content strategy needs to be carefully planned and executed in order to capture attention and drive engagement. Without regular activity and an inbound approach, your social media presence will quickly become stale and invisible. Finally, analytics is essential in order to track your progress, identify areas for improvement, and adjust your strategy over time. By taking all of these factors into account, you can develop a social media marketing strategy that delivers results. 

The most common goals for SSM are increasing brand awareness (58%) and community engagement (41%)

Ready to get started with a social media marketing strategy? Some tips!

Keep it simple: The days when you needed to be on every single social media platform are long gone. Instead, figure out who your target audience is and which channels they use the most – then focus on building up an engaged community by sticking with two or three major sites at first before adding others as necessary!

Keep it regular: Posting regularly will help you to build a following and keep your customers engaged. But it’s also important to commit to it. Setting aside some time each week – or even each day – to focus on social media will help you to stay on top of things and make the most of the opportunities available. And while it may seem like a lot of work, the rewards – in terms of both reach and engagement – are well worth the effort.

Stay consistent: Your business can have an effective social media presence by staying consistent across all of its platforms. Each unique platform has its own voice and environment but in order for customers to be attracted, you should maintain a cohesive brand that they will recognize as being from your company instead of someone else’s.

Create diverse content: Social media users are interested in a variety of content, so make sure to mix things up! Try creating videos, infographics, blog posts, and more to keep your audience engaged.

Interact with your audience: Successful businesses on social media know that it is not a one-way street. They engage with their audience, responding to comments and questions from potential customers for those who want more interactivity. Don’t just post—engage. 

Create a content calendar: It is an excellent way to ensure that your website or blog always has fresh, relevant content. By planning ahead and scheduling posts in advance, you can take the guesswork out of content creation and help you better track your progress.  

Evaluate and track progress: Track progress on all channels through tracking data, such as which posts got engagement or what percentage of followers engaged with one specific post compared to another—this will help guide future content strategy decisions! 

The bottom line

Social media marketing for small businesses targets specific demographics and provides content that appeals to their customer’s interests. Businesses can reach a wide range of potential customers with relative ease. However, simply having a presence on social media is not enough to ensure success. In order to maximize the impact of your social media marketing strategy, it is important to consider the following factors:

-Who is your target audience?

-What kind of content will they find engaging?

-What type of social media is best for marketing your business?

-What goals do you hope to achieve through your social media marketing efforts?

By taking the time to answer these questions, it is possible to develop a social media marketing strategy that is tailored to your business and more likely to achieve success.

The post Social Media Marketing for Small Businesses appeared first on RSO Consulting.

Here’s what to know about the possible change to Featured Snippets layout.

Digital marketers have been prioritizing Featured Snippets in their SEO work ever since they were introduced back in 2014. The snippets, which give websites the coveted “position zero” spot in organic search results, carry a lot of weight: big-time brand awareness with the potential to drive traffic and conversions.

Now that Google is announcing a potential new Featured Snippets layout, marketers are in a bit of a frenzy. It can take a long time to snag the top spot, especially for competitive search queries.

What’s Showing up in Google SERPs

Over the past few months, there has been increased activity in terms of the Featured Snippets layout. Most notably, we have seen Google showing more than one snippet — up to four different answers at a time.

Here are a few of the search results people have been getting recently:

Source

Source

As you can see, Google has been testing a variety of layouts for Featured Snippets in search results. It appears the answers are not all the same either, which begs the questions: 

• Are they testing to see how people interact when presented with more options?
• Will the first answer served inevitably earn the most clicks and traffic?

It’s important to note this is not an official change from Google, but it is interesting to see what they consider to be significant enough to try out with live results.

Another Test: Perspectives

Multiple answers in the Featured Snippets box aren’t the only test happening. There’s another one we will simply call “Perspectives” because, well, that’s what is served:

Source

The title “Perspectives” alludes to less of an official set of answers from Google and more like opinions from various sources. Nonetheless, it remains in the Featured Snippets position at the top of search results, so it gets enough of a vote from Google to place it in a prominent spot.

More Dropdowns in Featured Snippets Layout 

Another change spotted in Google search results is an expandable dropdown within the snippet being served:

Source

In addition to the typical answer box for the search query “grinding coffee”, this Featured Snippet also included a dropdown for Tips, Purpose, and — oddly — Vitamix. Once the user clicked on the dropdown arrows, the answer curated from a separate site would appear. 

Again, this mirrors the other tests from Google in that it’s showing multiple answers from different sources. In this case, it’s a dropdown instead of separate “cards” like in the first test we mentioned.

Conclusion 

While Google clearly has their sights set on expanding the Featured Snippets layout at some point, they haven’t made it official just yet. Digital marketers understand this change would offer more opportunity to appear in position zero, yet also brings with it more competition for clickthroughs, traffic, and conversions.

New layouts in the coveted Featured Snippets section would ultimately change the advantage that marketers now enjoy when that top spot is secured. 

To learn more about Featured Snippets, be sure to read:

• Why Google’s Featured Snippets are All the Rage
• Google’s Key Moments: Like Featured Snippets for YouTube Videos

The post Featured Snippets: A Potential New Layout on Google appeared first on RSO Consulting.

There’s more than one strategy for retargeting ads.

For some advertisers, retargeting campaigns are “buy now” campaigns. Yet there’s so much more you can do with your retargeting ad strategies than jumping straight to conversion tactics.

Think of retargeting ads like a relationship: you’re not going to take someone on a vacation the first time you meet, but you’re going invite them to lunch if the coffee date is enjoyable.

Retargeting ad strategies should take your buyer on the next stage of their journey – whether that’s from brand awareness to consideration, consideration to purchase, or anywhere in between.

For example, after visiting the Adobe website the other day, I’m now being retargeted with this display ad on another site:

You’ll notice the language is a continuation of the visit and the product I was looking at (Acrobat Pro DC) but mentions nothing about making a purchase.

Instead, the call-to-action is “Try free” because I’m not ready to buy – and most other people won’t be either at this point.

The next time you are planning your retargeting ad strategies, think beyond instant gratification and explore what other assets and experiences your customer needs before making the ultimate commitment.

The post Retargeting Ad Strategies Should Go Beyond “Buy Now” Campaigns appeared first on RSO Consulting.

Have you ever considered affiliate marketing as part of your digital marketing strategy?

What is Affiliate Marketing?

Affiliate Marketing rewards affiliate partners who drive traffic and convert leads into sales. It is a performance-based strategy that is low-risk. It is however also an effective way of increasing brand awareness, growing your business, and increasing your online revenue.  Although many companies use these programs to boost their online sales, affiliate marketing is also a great way to monetize an existing website or blog for example. 

Why is it Worth Considering?

If done right, affiliate marketing can be an effective way to grow a business. One of the main advantages for businesses is that they only pay for results. In addition, it is inherently scalable, making it possible to expand a business quickly by adding more affiliates. Finally, affiliate marketing can be an effective way to build trust and credibility with potential customers. When customers see that a business is recommended by someone they trust, they are more likely to do business with the company. For these reasons, it is definitely worth considering as a monetization and business growth strategy.

Did you know?

Interest in these programs has increased by over 300% since 2017

More than 80% of brands around the world now have affiliate programs

5% to 25% of online sales are generated through this type of marketing

81% of advertisers and 84% of publishers use affiliate marketing

Trends in 2022 and beyond

• Live shopping, or shopping through live streams, is becoming more popular as social media networks like Pinterest, Instagram and Facebook add live streaming features to their platforms.
• Co-marketing partnerships offer greater opportunities to get your brand in front of new audiences to increase revenue.
• AI-based tools are becoming more sophisticated in identifying target audiences and optimizing keywords for a higher conversion rate.
• Starting later this year, Google plans to stop third-party cookies from being used on its Chrome browser. This will make it easier for affiliate campaigns that rely on data from first-party publishers.
• Cryptocurrencies are becoming more mainstream, which opens up doors for more cryptocurrency-based affiliate marketing programs.

Keep in Mind

In order to keep up with changing customer expectations, use data to build a strategy and create relevant content.

Offering omni-channel experiences will help you expand your reach to new and targeted audiences.

Micro and nano influencers are perfect for small and mid-sized companies to collaborate with in order to get brand exposure and reach a wider audience online. 

Conclusion

To be successful in affiliate marketing, it is important to stay ahead of the curve. Feel free to get in touch with us to find out how easy it is to incorporate into your digital marketing strategy.   

The post Affiliate Marketing Trends 2022 appeared first on RSO Consulting.

Google is prioritizing videos in organic search results. You should, too.

Getting your videos in organic search results is a critical piece of the SEO (search engine optimization) process. For starters, Google is showing more video content in its search results than it ever has before – video is 50x more likely to achieve organic page ranks in Google than plain text results.

Yet it may not be as simple as publishing your content to YouTube and calling it a day. To help you increase visibility for your videos in organic search, we’re sharing a few tips you can implement now – and down the road – to achieve success.

Tip #1: Optimize Your Video Content

Videos should always be optimized for search. When you optimize, you tell Google and other search engines what your video is about, which helps it display for people who are searching for content like yours.

Here’s a great article on optimizing online videos for SEO you can reference.

If you don’t want to do the work yourself, our team has experience in optimizing videos and can help you get this going.

Tip #2: Index Embedded Videos on Your Website

Videos that are embedded on your website but not available on sites like YouTube or Vimeo can also be served in organic search results. According to Search Engine Journal’s recent article, you can leverage the new “indexifembedded” robots meta tag when embedding content. This simple add-in gives you control over the indexing of that content, which can increase visibility for your videos in organic search.

Tip #3: Consider Short-Form Video Content

Google says it plans to show more short form videos in organic search, so now is an ideal time to consider what types of information you might offer up in this format – defined as video shorter than 5 minutes in length and recorded in a vertical aspect ratio.

Other Ways to Use Your Videos  

Love the video content on your website but want to give it more exposure? Follow the tips here to get more traction in organic search, and then check out these 5 ways to reuse video content in other marketing channels.

The post 3 Tips for Prioritizing Your Videos in Organic Search Results appeared first on RSO Consulting.

Did you know:

There are 4 billion daily email users and this number is expected to climb

The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 

99% of consumers check their email every day

Email drives an average ROI of $36 for every dollar spent

A comparison by industry chart shows the average email open rate is 30.35%

How do you use email marketing? 

Email marketing can be a powerful way to build relationships with customers and prospects. By personalizing email content and keeping your products or brand top of mind, you can nurture leads and generate conversions. This type of mail marketing can also be used to share valuable content with prospective and current customers, helping to inform them about your products or services. Ultimately, email marketing can be a versatile tool for engaging with customers across different stages in the sales funnel.

Still not convinced?

Five more reasons why you should give email marketing a try:

It’s personal. Email is a great way to reach your audience on a personal level. You can address your subscribers by name, and send messages that are specific to their needs and interests.

It’s immediate. Unlike other marketing channels, email is an immediate way to reach your audience. As soon as you hit “send,” your message is delivered straight to their inboxes.

It’s flexible. Email marketing can be used for a lot of different reasons. You can use it to promote new products, announce sales and special offers, or share valuable content with your target audience.

It’s measurable. You can measure how well your marketing campaigns are doing and how they are affecting your business. Then you can make changes to get better results.

It’s cost-effective. It is also a cheaper way to reach your target audience. It is less expensive than other strategies, and a great way to get started with marketing.

Here are a few tips to help you get the most out of email marketing:

1. Define your goals. What do you want to achieve with email marketing? Do you want to increase sales, build brand awareness, or drive traffic to your website? Once you know what you want to accomplish, you can develop a strategy to make it happen.

2. Segment your list. Not all email recipients are created equal. Segmenting your list allows you to send more targeted, relevant messages that are more likely to resonate with each individual recipient.

3. Keep your messages short and sweet. In the age of the inbox full of newsletters and promotions, it can be hard to stand out from the crowd. Keep your email messages short and to the point to make sure they are read and acted on.

4. Use a strong call!

Email marketing is a powerful way to reach out to customers. Why not give it a try? It could be the key to your success.

The post Enhance Your Strategy with Email Marketing appeared first on RSO Consulting.

How you think about your products and services differently can impact your business.

Every brand starts out with something to offer; positioned to serve a specific purpose or need. But it’s the customers who ultimately decide how they want and need to use a product or service, and that can be a wild variation from the original intent.

For example, when Kleenex was introduced in 1924, it was marketed as a disposable face towel for removing makeup. Customer feedback and research conducted two years later showed Kleenex was being used as a disposable handkerchief by most customers. Knowing this, the company started marketing the product as a handkerchief, doubling the sales.

Brands acknowledging and responding to this behavior can spur innovation and growth for their organizations. Here are a few other reasons why thinking about your products and services differently can make a real difference:

1. You can better serve your customers’ needs – and delight them. Maybe your customers aren’t using your product the way you intended, but they have found a new and better way to use it. Tune in to these signals because it marks a potential departure from your original positioning and marketing; a departure that can expand your audience and revenue – while making customers happy. If you don’t know how people are using your product, then it might be a good time to solicit feedback from them by way of a website survey or asking questions via email or social media.
2. You can expand your reach to new audiences. Facebook began as a social network for university students; in fact, an email address from an institution was required to join at the time. The brand soon realized, however, that connecting with friends and family was something that appealed to more than just the student population. Today, it serves billions of users across all age groups. The brand expanded to a larger, more diverse audience because it paid attention to how people were using the service and acted accordingly.
3. You can grow your brand’s offerings. Once you start thinking about your products and services differently, you may find you can grow the type or number of items your brand offers to customers. For example, a SaaS company might start out with a subscription service for a small number of licenses or accounts, and later recognize customers are responding with a need to scale up or scale out these services. At that point, the company could decide to grow their subscription service and, consequently, their sales – all while keeping customers delighted and even expanding to new audiences. You can see where this is going.
4. You can decide what to do next. Do you know that the hazard signal in vehicles was first created to communicate an emergency? Yet, in many countries across the world, it is used to thank other drivers for their courtesy. Nowadays, you can find the switch on the dashboard of most vehicles, where it’s easily accessible to drivers for this “other” purpose. Just like the hazard signal, your product or service can adapt to customer needs to make their lives better.
5. You can increase your sales, subscriptions, sign-ups, or other types of conversions. Ultimately, when you can think about your products or services differently and listen to customer feedback, what you want to experience is an improvement in your performance. Whether that’s in the form of sales, product demos, or newsletter subscriptions, the results reflect how well you can respond to what customers are saying and showing you about your offerings. You will possibly expand to new audiences, grow your offerings, or make your next move – all with the aim of improving your business.

Discover How Customers are Using Your Products and Services

If you want to see for yourself how customers are using a product or service you offer, reach out to us. We can help you uncover valuable insights and information that you can apply to your marketing strategies and business decisions.

The post Why It Pays to Think Differently about Your Products and Services appeared first on RSO Consulting.

Here’s your overview of Google Analytics 4.

Have you been hearing about the new Google Analytics 4?

Are you curious what the update to GA4 means for your business?

In this article, we are giving you an overview of what you need to know, so your business can make better marketing decisions in the future.

But first, a little about the change and when to expect it.

The What and When of Google Analytics 4  

On July 1, 2023, Google Analytics 4 will become the default version of Google Analytics, and Universal Analytics will stop processing data. Until then, Google recommends setting up GA4 properties alongside your existing properties. If you create a new property in GA, it automatically defaults to GA4.

Since the update is based on Google’s machine learning and prediction models, it can begin collecting data now to make next year’s transition easier. Your GA properties will already have data and learnings to set you up for success.

What GA4 Can Do for You

Now comes the exciting part.

The GA4 update gives you a means to predict user behavior while upholding user privacy. Marketers will find this super valuable as data modeling and machine learning will fill in the gaps created by privacy settings – giving you access to a single user journey across all platforms and devices.

Truly, this is what marketers have been waiting for, and it comes at a time when third-party data is on its way out.

Here are a few of the benefits you can expect from GA4:

• Events-based model: Instead of building reports around sessions like you’ve been used to doing in Universal Analytics, the new version of GA will build data around users and events. This provides you with cross-platform analysis and more capacity for path analysis, helping you see “looping behavior” where customers may be getting stuck in the process.
• Life cycle reporting: Now you will be able to analyze how users enter the conversion funnel and how they behave once they are there. You can uncover key insights and trends to guide decisions on targeting and spending.
• Analysis Hub: The new hub is an outstanding feature for creating, analyzing, and visualizing specific sets of data to help your team spot trends or anomalies. You can also access a template gallery to create a funnel analysis, path analysis, segment overlap analysis, cohort analysis, and other ways to interpret data and show what it means.
• New user snapshot: This feature is super interesting. While viewing the map of active users in the Realtime data, you can click on a single user to view the events triggered along their journey.

Conclusion

While Google Analytics 4 was introduced a couple of years ago, it’s coming into sharp focus now. Businesses should start planning to integrate GA4 properties in Google Analytics to prepare for the switch next year.

Questions?

If you need more information on GA4 or want to discuss adding it to your analytics reporting, simply get in touch. We are Google Analytics certified and are here to make the transition easy on you.

The post Google Analytics 4: What You Need to Know appeared first on RSO Consulting.

Google Multisearch leverages advanced AI for expanded search capabilities. (Source)

Our neighborhood garden nursery opened for the season last month, and we brought home a new plant to liven up the space. Only thing was, we didn’t know anything about the species we selected, including how to take care of it. Fortunately, I had just read about the new Google Multisearch tool, which helped me identify the plant type and retrieve care instructions. It was a real life-saver – most of all, for the plant!

If this is the first time you’re hearing about Multisearch in Google, it may be because the tool is currently only available as a beta feature in English in the U.S. Having used it now, I can’t imagine the feature won’t be expanded to everyone worldwide.

So, what is Google Multisearch?

Google Multisearch is a feature of the Google app that enables users to perform searches with text and images at the same time. Powered by the latest advancements in artificial intelligence, Multisearch lets users ask questions about objects by combining the users’ photos and search queries.

With this in mind, you can probably start to see how this tool can be helpful not only in everyday interactions with your environment but also to assist with discovery and purchasing. Let’s look at a few examples of Multisearch in action. 

Exploring the World with Google Multisearch

Use your own images and text to search for information about an object.

To help you visualize what exactly this tool enables you to do, I thought I’d share my experience with the mystery houseplant. You can see in the photos above that I used Google Lens (Google app’s built-in camera feature) to capture an image of the plant. Then, I swiped up to get the second screen, which identified the type for me while also giving me the option to add text to my search – see the “+ Add to your search” button at the top of the screen. Next, I typed in the text “care instructions” to get the final screen, which showed me how to be a good caretaker.

It really is that simple. And you’re not limited to plant life; you can use Multisearch for other queries like shopping or finding a sofa to go with your fireplace mantle.

Here’s one I played around with for shoes. I’m a big fan of this style, but I really wanted something similar in red:

Not only did the tool help me learn about the brand of shoes, but also what was available in red and where I could go to buy them.

I did this again with the fireplace mantle in my friend’s house to see what it would recommend as a complementary sofa for this room. The results were encouraging:

First, it showed me similar products. Once I added the text “couch” to the search, it gave me some decent photos of rooms with similar mantles and sofa ideas. Not a bad way to get inspired or even do some convenient online shopping.

Once I got going with this new tool, I started imagining other uses in my life. What’s a good paint color for giving this old chair a new look? Where in the world did this restaurant find this wallpaper? How can I get a haircut like THAT one?

How to Leverage Multisearch for Your Business

While it’s clear this new tool is an exciting step forward for users, what does it all mean for businesses? For one, optimizing your website pages and images for search is more important than ever. Google’s AI has come a long way and is incredibly sophisticated at identifying images and content, but at this time you still need to apply SEO best practices for your products and services to be found online. Two, visual search is going to be increasingly important as marketing strategies expand to include virtual reality, augmented reality, and the metaverse in the coming years.

The post The Exciting New Google Multisearch Tool appeared first on RSO Consulting.