Which is to say, Lauren doesn’t take herself too seriously. “I just want to make wines that make me smile as I drink them,” she says. “Someone once described Swift as ‘serious wines for not-so-serious people’ – and we reckon that’s about bang on.”

The ‘we’ refers to Lauren’s husband and business partner, Henry Williams. Together they juggle Swift Wines, the aforementioned canine cluster (Florentine, Marceline and Pipi) and two young sons (Finn and Louis) from their home in Hawke’s Bay.

It wasn’t supposed to be like this. Having spent the school holidays of her youth working on Marlborough vineyards, Lauren took off to Europe for a gap year and came back with one strong conviction: “I returned with no plans but I knew I hated working in vineyards.”

Fate laughed at that resistance and delivered her a job at Clos Henri Vineyard in Marlborough. “I just needed to earn money,” says Lauren. She ended up with far more than a paid-off credit card. “They actually took the time at Clos Henri to educate us around our work and how it improved the end result – so I just really got into it all.”

From there, Lauren’s wine ascent was, well, swift. She moved to Hawke’s Bay in 2009 and racked up a Bachelor of Wine Science and Diploma of Wine Marketing at the Eastern Institute of Technology. After graduation she was snapped up by Ash Ridge Winery as their assistant winemaker and promoted to chief winemaker soon thereafter. Two years later she was crowned New Zealand’s inaugural Young Winemaker of the Year in 2015. She was just 25 at the time.

This back-pat was the perfect validation for someone swimming in a bit of bogstandard self-doubt. “It gave me the confidence that I was on the right track.” After several vintages in California and the Rhône Valley, she launched her own label in 2016: Swift Wines. It began as an excuse to experiment with one of her favourite grapes – Syrah – around the edges of her full-time winemaking gig. But when Ash Ridge was sold in 2021, Lauren was both suddenly unemployed and three months pregnant with her first child. She chose to use her redundancy money to start growing her Swift wine family alongside her Swift human one.

Five years (and two sons) on, that solitary Syrah has many wine siblings: Albariño (still and sparkling), Chardonnay, Lumière Red, Rosé, Gamay Noir, Cabernet Franc and a Late Harvest Riesling. Lauren and Henry have also recently opened a Swift cellar door and established a contract winemaking facility (Custom Crush Hawke’s Bay) on the original Stonecroft site on Mere Road in Hastings. They currently have 14 small-batch clients on their books, with room and plans to grow.

It’s not been an easy road though. There have been side hustles along the way: they’ve renovated houses to help fund their business, and their sausage dog sidekicks have pitched in by producing saleable litters. “It’s been pretty insane. Henry and I have funded Swift solely on our own. I still don’t pay myself after 10 years because we’re just trying to grow the business. I ask my accountant to not tell me how much money we’ve put in.”

Lauren was lining up the deal for the winemaking facility when she was 38 weeks pregnant with their second son. “I thought, I don’t want to pull the trigger on this until I meet this next baby because our first was very finicky. I signed the lease at five days postpartum so I never really stopped working. Thankfully Louis is our chill babe. He just got strapped to my chest and accompanied me everywhere. He was on a blanket on the floor in the winery office when he was three months old, kicking around while we were in negotiations to sign up new clients to the winery.”

Working with grapes predominantly grown in Hawke’s Bay’s Bridge Pa Triangle wine district, where she cut her teeth as a winemaker, Lauren follows the minimal intervention route. Her ethos: don’t add if you don’t have to. “I know it sounds a little ‘woo’, but honouring the land and following the grapes’ cues hasn’t failed me yet. ‘Natural’ doesn’t have to mean ‘weird’. Our wines are made with wild yeast and minimal intervention – but they’re clean, fresh and balanced. No funky science experiments here.”

Lauren’s approach to winemaking says much about who she is as a person. She says she aims for modern refinement without pretence. “We make vibrant, expressive Hawke’s Bay wines that make life more fun. I think wine should be exciting and about discovery – not just making a product taste the same each year.”

When asked what her most audacious wines are, Lauren says, “I think our Marceline Blanc de Blanc, méthode traditionnelle, zero dosage is a pretty adventurous wine. The Gamay – chilled red – is also a high talking point, along with our 100% whole bunch Cabernet Franc. All very delicious wines made with purpose and so far from commercial wine production in every way.”

Her latest venture, a sparkling Albariño wine made from grapes sourced from the coveted Two Terraces Vineyard, is among the first of its kind in New Zealand. It’s called Pipi (named after her youngest dachshund) and is swiftly becoming the fastest mover in her portfolio. “It’s sparkling, lively, playful and a little disobedient, just like her namesake,” Lauren says. “It’s relatable and versatile. It’s like the best bits of Sauvignon Blanc, Pinot Gris and Chardonnay all in one.”

When it came to marketing her new sparkling Pipi, Lauren opted to photograph it alongside a plate of fish and chips. A bid to bring some down-to-earth branding into the New Zealand wine sphere? “Yes, absolutely. I think a big miss in wine marketing is creating an unobtainable vision that just isn’t relatable to the general public. Don’t get me wrong – I think there’s a time and a place for that, but for me, it’s about building a community through real, relatable connection.”

She thinks the perky nature of her branding has caused some consumers to question the seriousness of her winemaking endeavours – and the level of effort involved behind the scenes. “Because my brand is fun, people probably think it’s all been super easy. But it’s been sheer grind.”

All that hard graft is worth it though. “At times I’ve thought, should I just go and get a normal job and only work eight hours a day? But that’s just not appealing to me. Producing something that I think is amazing and having other people drink it and think the same, is pretty bloody special.”

“We are at the end of the day a community and in this industry together by and large for the same reasons,” says Brendon van der Gulik.

“You can’t know what you don’t know, so talking through problems, pressures and potential solutions is really important to provoke thought and hopefully instigate change. This is how the industry evolves.”

Hydralada was at the inaugural WinePro in 2024, and is returning to the trade show and conference event this June, seeing it as an opportunity to talk about “new and exciting technologies” and to network with all levels of industry, discussing innovations, trends and challenges, Brendon says.

“It’s also quite neat having all industry players in one place to drive discussions and thought that only this environment creates.”

WinePro will be held in Blenheim from 23-25 June, with a showcase of wine-related products and services, as well as a conference arm, organised by Wine Marlborough, exploring themes of The Producer, The Innovator, The Seller, and The Drinker.

Attendees will hear from experts in vines, wines, research and the market, but can also learn from other sectors, including Zespri.

Brendon says there’s pressure on suppliers to ensure they adapt to market pressures and provide innovative products that drive efficiency.

“Delivering a consistent and reliable product to optimise quality has always been important, and even more so in the current climate.”

He’s also seeing customers wanting to take more control, and reduce operating costs. 

“If something doesn’t present a clear ROI then it’s not going to happen.”

The face-to-face opportunities of trade events like WinePro “simply can’t be beat”, Brendon says.

“Any time we can meet face-to-face is vital to ensuring strong relationships - it’s that simple.”

“Climate is a massive determinant of wine style and quality, and it’s shifting in ways that are already measurable in New Zealand vineyards,” says Pete Taylor, who launched the Auxein Insights platform in January. “Growers are making strategic decisions like variety selection, site development, irrigation investment, things that will play out over decades.”

Pete, who has a Master of Wine & Viticulture from Lincoln University and a Master of Water Resource Management from Canterbury University, developed Auxein in 2024, having written his master’s thesis at Lincoln on high-resolution, vineyard-specific climate modelling and its impacts on Pinot Noir quality in New Zealand.

The latest iteration gives growers free access to regional and subregional climate views across New Zealand’s key wine regions, along with historical climate data going back to 1986. “Crucially, it also includes future climate scenario modelling out to 2100 in three time horizons,” Pete says, “Growers can explore how temperature, rainfall, and growing season length might shift under different emissions pathways.”

Understanding climate change trends can help growers plan better, he adds. “If a grower can see that average March temperatures in their subregion have increased by 0.8C over the past 20 years, and that trend is projected to continue, they can start thinking earlier about picking windows, heat stress management, and even whether their current varieties will retain the balance and flavour profile the market expects.”

He’s also inviting growers to connect their onsite weather stations to Auxein Insights, to give them “richer local data in their own dashboard” but also to build a more accurate picture of subregional climate variation.

Later this year he will roll out a subscription-based app called Auxein Grow, “an end-to-end vineyard management platform with block-level insights”, but says the Insight platform will continue to offer easy-to-interpret climatic modelling for future planning. “Regional and subregional data gives growers the context to understand whether what they’re experiencing locally is a short-term anomaly or part of a longer trend, and help to plan accordingly.”

auxein.co.nz

While grappling with the environmental cost of imported Italian organic tomatoes versus the local but non-organic option, she realised consumers needed something akin to the nutritional labels on packaged food, disclosing consistent environmental data.

By 2018, Kate had completed a PhD and written a textbook on Planetary Accounting, a framework to help people, companies and governments operate within the limits of the nine Planetary Boundaries, established by international scientists. She then founded the Planetary Accounting Network (PAN), a not-for-profit research centre, and began working towards PAN’s Planetary Facts labels, inspired by the tomato quandary. The labels show a product’s carbon emission, air quality, waste, water use and biodiversity score, for example, so consumers can make more informed decisions, and producers can see areas for improvement. Each product assessed is given a “Percentage Daily Limit” score, just as nutritional facts show recommended daily limits. A glass of Marlborough wine, for example, comes in at around 0.35% of a 100% daily limit, which is comparable to a locally produced apple or orange.

PAN has been working with a range of New Zealand primary sector groups, as well as research organisations, and companies in tourism, construction and events. In 2024 they began working with Bragato Research Institute on a Planetary Facts Assessment for Hawke’s Bay, Marlborough and Central Otago wine, to help wine companies quantify, compare and communicate the environmental performance of their wine production. Planetary Insights software was used to assess Sustainable Winegrowing New Zealand data, along with the SWNZ National Plant Protection Report, the New Zealand Winegrowers Annual Report, and an industry study by Clothier & Green, to determine the relative impacts of the wine regions.

While inspired by nutritional labels, the Planetary Facts labels have been designed for simple recognition. A wheel shows each product’s impact in the context of the Planetary Boundaries, with red shading showing impacts exceeding the recommended limit, orange and yellow a lighter impact, and green a positive, regenerative signal. But the key for many consumers is the Percentage Daily Limit tally. A 750ml bottle of New Zealand wine has a score of 1.8%, hovering at a low-level yellow. That’s pretty good news for wine, but Kate does point out that a daily limit of 100% will be largely absorbed by shared infrastructure and household impacts, including driving a car. She also notes that not all wine is equal, with light glass bottles and locally sourced wine decreasing the impact score. “Ideally every brand would publish their Planetary Facts to make sustainable wine selection easy.” NZW’s General Manager Sustainability, Dr Edwin Massey, says Planetary Facts is “a really interesting and quite exciting way of presenting the data”, and further evidence that New Zealand wine “can be consumed as part of sustainable lifestyle.”

Kate says the food and fibre sectors have been enthusiastic adopters of the concept, seeing commercial value in a transparent assessment of their impacts. Silver Fern Farms recently used their results to unlock a major international commercial deal, “which is really exciting”. The construction sector has also jumped in, as has Ngai Tahu Tourism, and an A&P event, which will enable attendees to “tally up” the impact of their day. Companies that go through the assessment can delve beyond the visual wheel and into the Planetary Insights software, to see specifics on their impacts. That makes the accounting a “risk mitigator” for those who want to understand areas that require improvement.

Kate, who wants to see the labels become ubiquitous, says the international market is “suddenly ready” for the PAN framework and Planetary Facts. She’s had calls from major companies in Europe, and was invited to present PAN’s work to the European Commission. It’s an exciting momentum. “If I could have told past-me where this would get to today, I would have been over the moon.”

Read more about Planetary Facts for New Zealand Wine in the December 2025/January 2026 edition of Winegrower Magazine at nzwine.com/en/media/nzwm. To access more Planetary Facts join the network at planetaryaccounting.org/join-individuals.

AMW Chair Sophie Parker-Thomson says the drone imagery, captured by photographer Jim Tannock and drone operator Colin Aitchison, from Skyworks UAS, will be used as part of AMW’s digital wine map, developed by MapHQ.

The map offers an interactive exploration of subregions, from the corrugated lines of the Southern Valleys and the green plains of the Central Wairau to the golden hills of the Awatere and Pacific-edged vineyards of the Southern Coast.

Jim Tannock says the drone project gives a unique view of Marlborough, including some of his favourite landscapes.

“I love the Awatere, which is so rugged, and the cut of the river through the valley, which is still so fresh. And the Southern Valleys in evening light, particularly this time of year when it comes back over the top, is extraordinary.”

For the AMW project, they caught the Southern Valleys cast in shadow, “which means there’s the contrast and the colour,” Jim says.

“The deep purples and the shadows are just delicious.”

Sophie says the map, including interactive links to climate and soil data, now enhanced with the drone footage, is a valuable tool for wine companies to use when explaining the subregional nuances winemakers are increasingly excited by.

AMW recently produced a report on Marlborough’s Geographical Indication, using a MapHQ analysis of water catchments and topography to establish a tighter boundary than the current GI, which extends to Picton and south of Kaikōura.

Sophie says AMW is hoping to incite wider industry discussions on the GI boundaries, which dictate which wines can claim to be from Marlborough.

“It’s positive for Marlborough to be having these conversations. Open, informed discussion about subregions, boundaries and quality shows a region thinking carefully about how it protects its reputation for the future.”

New Zealand’s modern wine industry is barely 50 years old. Set against say, Burgundy’s millennium of accumulated understanding of vineyards and varieties, that is a mere blink.

Yet already across the country a particular style of vineyard has emerged. Not one based so much on the classical Old World codification systems but through a more organic process of building reputations and relationships across shared use of fruit.

The vineyards attracting attention, such as Two Terraces in Hawke’s Bay, Grava in Martinborough, The Wrekin, Clayvin, and Settlement in Marlborough, and Central Otago’s Calvert, share certain characteristics: they are typically grower-owned, and their fruit is sought after by multiple producers, often small and independent.

Increasingly, the vineyard names appear prominently on front labels, not hidden in a back-label blurb. The timing of this development is not coincidental, drawing together as it does the threads of vineyard maturity, changing economic models, and the need for diversification and individuality in an increasingly commodified market.

Plantings on many of these vineyards are now old enough to have demonstrated genuine consistency and character across vintages (and winemakers), while the growers who have farmed the same land for two or three decades have accumulated intimate site knowledge. Meanwhile, the regional designations that have built New Zealand’s international reputation have become not only foundations, but in some cases also ceilings. Once a regional category begins to function as a commodity, differentiation has to come from somewhere else.

Subregions and single vineyards are the logical steps along this path, helping create rungs on the ladders of terroir and premiumisation. But the approach of these particular vineyards is not simply an example of New Zealand speed-running its own version of a Burgundian cru system.

What is actually developing is something more interesting and arguably better suited to our young industry – an approach that could better value both growers and producers, create entry points for a new generation of producers, and provide space for variety and style diversity that volume-driven models tend to suppress.

Hawke’s Bay winemaker Amy Hopkinson-Styles, who owns Halcyon Wines with husband Olly Styles and sources fruit from Two Terraces, says the benefits of this system are myriad, especially for smaller producers. “Access to organic fruit and less common varieties, a recognised vineyard, being part of community, working with a grower who is passionate about wine, and collective storytelling,” she ticks off. “It would be great if we could explore ways for growers to benefit more from their wineries’ successes.”

The model can offer growers something that more conventional contracts rarely do: visibility. Viticulture is to some degree the invisible player in wine, with fruit often disappearing into someone else’s brand; someone else’s story. Single vineyard labelling partially corrects that and, by extension, growers whose names and vineyards appear on an array of premium bottles can gain not just potentially a price premium but also a form of professional recognition that many find genuinely meaningful. Some even use it as a springboard for creating their own labels.

The economics are often more stable than first thought – relationships built on collaboration and shared purpose can prove more durable than procurement contracts driven purely by volume and price. Alistair Gardner, owner of Grava in Martinborough, says in a world where there is already a lot of wine, the grower-producer model feels like a sensible and sustainable way forward. “Rather than everyone needing to own land and infrastructure, it allows vineyards to be farmed well and fruit to be shared among producers who value the site. That spreads both the opportunity and the responsibility.”

For smaller and younger producers, the significance of this approach is hard to overstate. Land prices have made vineyard ownership increasingly inaccessible for anyone entering the industry without substantial capital, so the grower-producer relationship can become an entry point and a way of accessing high quality fruit, without the barrier of ownership.

Jannine Rickards, who sources fruit for her Huntress label across a wide range of growers, says it’s a positive shift. “It brings the spotlight not just onto the winemaker, but onto site, whenua, and the wider community around the wine. There’s a bit more transparency and connection in that, and I think people are increasingly interested in those stories.” It’s “a slightly chaotic” way to work across regions, she adds, “but I really enjoy it – the people, the places, and the way it lets me explore different expressions of variety and style”.

Blank Canvas co-owner Sophie Parker- Thomson MW says the model is a chance to involve the grower more in the winemaking process. “They’re not simply waving goodbye to it at the farm gate.” Meanwhile it enables greater flexibility for the producer. “We know how capital-intensive land is and how many barriers there are to land-ownership – it enables you to do something high-quality on a small scale.”

It can also help find commercial pathways for grape varieties that might otherwise be blended into obscurity or pulled out. Dominated as we are by one variety, the implications of this for diversity of style and variety in New Zealand wine are significant. Growers with Chenin Blanc, Gamay or Cabernet Franc on compelling sites increasingly have multiple producers interested in exactly those varieties, alongside a story that celebrates them.

Sometimes they’re unexpected, as with Dan Brennan, owner of Decibel Wines in Hawke’s Bay. “I’d never made Chenin or Albariño before, but I loved Ian and Linda [Quinn, from Two Terraces] so much I took some. Turned out great!” he laughs.

Time is the one variable in wine that cannot truly be shortcut. New Zealand’s industry has compressed the typical trajectory, and it’s probably too early to tell what the successes and casualties of that might be. What can be said though, is that increasing collaboration between growers and the producers willing to stake their reputations on their vineyards is creating a durable foundation. As Jannine observes, it relies on strong relationships and a bit
of flexibility, both practically and financially. “But when it works, it’s a pretty special way to make wine. There’s a shared sense of purpose.”

Two Terraces, Hawke's Bay

 former sheep farm spread across two stepped river terraces in inland Mangatahi has quietly become one of the more interesting vineyards in Hawke’s Bay – and a leading protagonist in the grower-producer model. Owned and farmed by corporate refugees Ian and Linda Quinn, Two Terraces currently works with 19 producers, who are allocated rows within each block. In 2025, 61 picks were made across its six varieties, half of which are five clones of Chardonnay, the balance a medley of Albariño, Chenin Blanc, Gamay, Pinot Noir and Syrah. The Quinns purchased the property in 2015, planting one terrace in 2016 and the other in 2018. Most of the vineyard is now certified organic or in conversion, and it is pretty much “fully allocated”, says Ian. “As we’ve acquired producers, we’ve tended to keep them,” he laughs. “There’s no pressure, it’s all about ideas and collaboration. Short-term or transactional relationships don’t build growth.” Producers span established names such as Kate Radburnd and Tony Bish, to tiny newcomers such as Tawhiti and Three Fates, with Two Terraces fruit now underpinning numerous single vineyard wines as well as being a key component in significant blends. The Quinns work closely with producers in the vineyard and clearly relish the relationships –Linda is responsible for now legendary harvest cheese scones. Last year they hosted a Two Terraces trade tasting and masterclass in Auckland together with 12 different producers. “You get back as much as you put in, and we now have a much richer life,” Ian says.

Grava, Martinborough

Winemaking couple Alistair Gardner and Karla Falloon purchased Grava in 2014, having returned from overseas and completed a vintage at a winery sourcing fruit from the vineyard. “I really liked the site and it was for sale, so six months later, we bought it,” Alistair says. Grava, named for the alluvial gravels on which it sits, is a slightly cooler and more wind-exposed site than the Martinborough Terrace proper. Existing supply contracts came with the property, a model they have built on steadily, underpinned by a conversion to organics that increased both fruit quality and the vineyard’s appeal to like-minded producers.

Alistair says they work with their clients to agree on desired varieties and clones early in the season, “setting clear goals with the buyers of the grapes from the beginning”. Winemakers are involved in conversation throughout the season, but day-to-day decisions remain with Alistair and Karla. “Our clients trust us to manage the vineyard to produce the best fruit we can. It’s fascinating to see the site interpreted through different hands. Each winemaker brings their own lens, but the vineyard character still comes through – the structure, the savoury thread, the sense of place.” The arrangement has also provided stability while the Grava brand itself was repositioned. As for what comes next: alternative varieties are on the radar, he says. “Watch this space.”

Clayvin, Marlborough

Clayvin was a pivotal site in Marlborough’s viticultural history, as the first hillside site planted on the clay-rich, north-facing slopes of the Southern Valleys, back in 1992. The 13.4 hectare organic vineyard was originally developed by Swiss winemakers Georg Fromm and Hätsch Kalberer, and Giesen Wines leased a section from 2013, before purchasing the vineyard in 2015. Planted in Chardonnay, Pinot Noir and Syrah, Giesen Wines’ chief winemaker Jeremy Tod believes its high-density planting – an average of 5,300 vines per hectare – is central to the site’s character, controlling vigour and concentrating energy into fruit rather than leaf growth. He says the result is consistent floral aromatics, concentration on the palate and vibrancy across varieties, something that appears particularly pronounced in Clayvin Chardonnays.

Jeremy notes that the high clay content’s water holding capacity also supports vines through dry seasons, aiding consistency across vintages. Currently, three producers work with the fruit – Giesen, Fromm and Te Whare Ra – with each taking the same parcel year after year, a continuity that Jeremy says allows deep block-level understanding, while permitting each winemaker to express their own style.

“Each producer brings a different vision. But the underlying site character remains a unifying thread across the wines.”

Jeremy believes the grower-vineyard model is gaining more visibility thanks to the likes of Two Terraces and The Wrekin, “particularly through their association with high-end, small-scale producers”. There is a greater focus now on site expression and provenance, he adds, “and grower vineyards with strong identities are well positioned within that shift”.

Wrekin, Marlborough

When Jan and Andrew Johns took over the family sheep and beef farm in Marlborough in the late 1990s, they saw opportunity to diversify into grapes. They were advised to plant Pinot Noir on The Wrekin’s slopes and clay loam soils, well before the Southern Valleys subregional concept emerged. They planted in 2002 and began building supply relationships with a small group of winemakers from their first vintage in 2004. Today, that group has expanded considerably, with around 15 single vineyard wines produced from the site each year by an array of mostly small, premium-focused producers – something that accelerated as they moved into organics and planted Chenin Blanc and Chardonnay.

Their daughter Anna Johns says Jeremy Hyland, who manages the vineyard and was instrumental in a shift to biodynamic practices, is central to The Wrekin’s innovation and quality. “His industry connections seeded the original relationships, and he keeps the jigsaw of multiple producers running smoothly.” Different winemakers have developed preferences for specific clones and aspects over time, and the results, while varied in style, share what Anna describes as “the same underlying density, acidity and fruit concentration.”

The Wrekin also produces its own label (made by Hätsch Kalberer), giving the Johns a direct window into what the site can do. “Being ‘just a grower’ puts you at the mercy of the market and industry challenges,” Anna says. “By diversifying further to the ‘grower-vineyard-producer’ model, we’ve become more resilient in seasons where our producers wish to pull back on their typical allocations. It isn’t a flawless plan but from the start our own production has provided confidence in the value of our fruit – and evidence that the extra work and energy channelled into outstanding viticulture can result in some incredible wines.”

Settlement, Marlborough

Credit for Settlement Vineyard has to go to Ivan Sutherland, says Steve Planthaber, “He had the foresight back in 2007, back when there wasn’t a lot of fruit up here, to see what this site could be.” The organically farmed, clay-rich hillside site in the Omaka Valley, dedicated to Pinot Noir, is owned by Steve, his wife Kirsty Sutherland, and the Sutherland family. It supplies fruit to the Settlement label, but also to a handful of other producers such as Blank Canvas and Corofin, who make single vineyard wines from there. “Ivan always had his eye on this site and snapped it up as soon as he could,” Steve says. “From day one, it was planted as a high-quality Pinot Noir site.”

North-facing, with good sun exposure and protected from wind, there’s broad clonal diversity across 20 separate blocks, which are divided across the various producers. Steve regards Settlement fruit as always having had a strong sense of place, something Corofin owner and winemaker Mike Paterson describes as “radiating with a warmth and succulence”. Blank Canvas’s Matt Thomson agrees, noting that the site’s warm, sheltered aspect and clay soils consistently produces fruit with thick skins and abundant tannins, delivering wines with “darkness, size and structure”.

Sophie Parker-Thomson MW likes the contrasting aspects of Settlement, from a larger east slope to the north-northwest facing Back Block she and Matt take fruit from. “So you’re going to get quite diverse expressions from any given year and not just because of the producer’s winemaking style.”

Calvert Vineyard, Central Otago

When Owen Calvert purchased 12ha of a newly subdivided block on an old sheep farm on Felton Road, Bannockburn, in 1989, it was almost sight unseen. Living in Bhutan at the time, his brother posted him photos and he said, “I like the look of that one”, not entirely sure whether he’d return to plant olives, or maybe stone fruit. But vineyards were going in all around, and in 1999 he planted 4ha of Pinot Noir, alongside smaller parcels of Chardonnay and Riesling. Owen never imagined that some 30 years on, he’d have his name on the labels of some of the country’s most renowned producers. “Whenever I see a list of top New Zealand wines in the world, we’re there as well.”

Having spent the past 40-odd years overseas working for non-governmental organisations in the likes of Somalia, Kenya and Bangladesh, Owen was happy when Nigel Greening – who had just purchased Felton Road Wines – approached him in 2001, keen to purchase the fruit and manage the vineyard. It was converted to organics in 2003, and by 2006, Felton Road, Craggy Range and Pyramid Valley all produced Calvert Pinot Noirs. In 2012 Owen sold three blocks to Felton Road and began supplying Cloudy Bay for their flagship Te Wahi. He credits the vineyard’s reputation to having been “managed well right from the start”, burnished by the calibre of producers who used its fruit. Since 2018, Owen has produced Calvert Pinot Noir under his own label – made by ex-Cloudy Bay winemaker, Sarah Burton – which he describes as a “a true reflection of site and vintage”. With a Calvert Chardonnay in the works, and a move back to New Zealand imminent, a new chapter of Calvert is taking shape.

Harvest kicked off earlier than ever for vintage 2026, with Northland growers picking by 23 January, Hawke’s Bay starting a week ahead, and Marlborough’s sparkling harvest bright and early, with a mid-February start date. Central Otago is running behind a typical year, thanks to challenging conditions, but a run of warmer weather has ramped up ripening, says winemaker Matt Connell on 20 March. “I don’t think we’ll be too far behind normal. And when we get started, it will probably be a bit of a condensed vintage.”

Michael Brajkovoch, from Kumeu River in West Auckland, started with sparkling base wine on 4 February, “which is about normal these days”. Chardonnay’s harvest ran from 16 February through to 13 March, and “the wines are outstanding”, he says. January was quite wet in comparison to most years, but February and March were particularly dry “and allowed for very nice finishing of the fruit on the vine”, Michael says.

Kumeu River also grows fruit in Hawke’s Bay, which was wetter than usual in January, “but with some particularly warm days as well”. Kumeu River’s harvest there started with Pinot Noir on 18 February, around a week earlier than usual, followed by Chardonnay on 24 February. “Harvest was completed under very dry conditions and finished on 10 March,” Michael says, noting that Rays Road in Hawke’s Bay was “superb” for both Pinot Noir and Chardonnay. “We are looking forward to seeing how these wines develop over the next weeks and months.”

Ian Quinn, from Two Terraces (see page 19), says Hawke’s Bay’s weather offering was “kind” this season, with “a very warm spring and great flowering, some rain in January, keeping moisture in the soil profile, but relatively dry and settled since”. They had an early start with Chardonnay, on 23 February, followed by other varieties coming on in ripeness “pretty quickly”. Speaking on 20 March, Ian says they finished Chardonnay and Albariño on 15 March, and are working on Chenin Blanc, with Syrah looking “great” for picking before the end of March. A string of three strong vintages, from 2024 to 2026, “should enable Hawke’s Bay to keep building its reputation at the quality end of the market”, he adds.

Te Mata Estate Viticulturist Brenton O’Riley, says fruit quality looks “outstanding” across all the estate vineyards. “White varieties are coming in beautifully, showing great purity, balance and freshness, which is always encouraging early in the season,” he says on 24 March. “That said, the real excitement is building around the full‑bodied red varieties, with Cabernet Sauvignon, Merlot, Cabernet Franc and Syrah all showing excellent concentration, structure and depth as they approach the tail end of harvest. Everything we’ve seen so far points to an excellent 2026 vintage of outstanding wines.”

Wairarapa winegrowers dodged an onslaught of bullets this growing season, escaping spring frosts fairly lightly, a pre-Christmas hail event without major damage, then big warm winds in January, which threatened to dry vineyards out. Rainfall came just in time and freshened up vines, holding vineyard health steady, says Wairarapa Winegrowers Association Chair Wilco Lam. The region had good flowering conditions, but many have controlled their crops this year, following a “bumper” 2025 season, Wilco adds, “and it was really the year to do it”.

There was speculation that harvest would begin very early, in February, but cooling weather slowed things down at the end of January, and dates settled a little closer to a typical season. Wilco’s Oraterra harvest started at the end of the first week of March, along with others, “then really got into it mid-March”. After all that dodging, the region had a “really great” finish to the season with beautiful harvest weather, he says on 24 March. “It’s been magnificent, especially in the last three or four weeks.”

Nature made up for a somewhat absent summer in Marlborough as well, with perfect conditions leading into the grape harvest. “What a glorious time, so far,” says winemaker Jules Taylor on 20 March. “Autumn feels like it has come early with beautiful crisp, clear mornings and lovely warm days.” Flavours across all varieties are “superb”, and acids are holding up well with cooler nights, she adds. “Crops are ripening nicely and I’m super excited to see how the flavours transform.”

Tohu winemaker Bruce Taylor is similarly enthused, talking of the weather “playing ball”, with big blue March days on the tail of a cool summer. Tohu started its harvest on 16 March in the lower Dashwood, followed by blocks in the lower Awatere Valley, then Waihopai Valley. It’s the earliest harvest Bruce has seen in 16 years with the company and, even with a pause until the Upper Awatere Valley is ready, he expects to be done by the end of March, rather than the first week or two of April, as is typical. With fewer grapes coming in, and a long late summer for ripening, the winery is relatively relaxed, he says on 23 March, with half the harvest done, and a chilled switch to overnight harvesting only. There’s rain on the horizon, but Bruce is relaxed about the clean fruit still ripening in the cooler climes of the upper Awatere Valley.

Managing Supply

Tohu has brought forward a vineyard redevelopment in the upper Awatere to help manage supply this season. “We really wanted to respect the contracts that we’ve got with growers, and make sure we’re looking after our long term partners,” Bruce says. “One of the levers that we could pull was bringing forward redevelopment.” They had already started a replanting programme on the 50-hectare Sauvignon Blanc block, with 25ha replanted by last spring. In winter 2025 they pulled out another 25ha, which will be left to fallow under cover crops until 2027 or 2028, depending on demand. That was two years earlier than planned, but helped reduce supply for this harvest and protect grower relationships, while also reducing costs for the 2025 and 2026 pruning seasons.

Bruce says Tohu still has “pretty solid” sales, if not the growth trajectory of the early 2020s. “We realise that we’re going to need more fruit in the coming years, but we also have lease blocks and other developments coming on stream, including the 25ha we’ve replanted in the last couple of years, which will start feeding us more fruit from 2027 onwards.

Hamish Morrow, a director at WK Advisors and Accountants in Blenheim, has a spread of wine clients, from small growers to vertically integrated wineries.

He says the challenging period being faced by the wine industry follows a series of good financial years, so “their balance sheets are in a position where can probably handle a couple of lower profitability years”.

Many Marlborough growers without contracts are choosing to remove or mothball their vineyards, while others are reducing operating costs “as best they can”, with reductions in labour, sprays and fuels. Meanwhile, branded Marlborough wine companies are performing pretty well, thanks to a “reasonable diversification of customer bases” and the cost of fruit coming down significantly, he says. Companies exposed to the bulk wine market will have felt more pain from the oversupply, but such a dip in fortunes is typical of the corrections that happen in agricultural sectors when supply gets out of balance, he says. “It’s still a fantastic product, and it still performs very well.”

Down in Central Otago, on the cusp of a later-than-typical season, winemaker Matt Connell is similarly buoyant. “It’s that old adage that pressure makes diamonds. So people that have been in wine for a long time and know what they’re doing and are making a good product are finding a home for it.”

When summing up this season, Matt notes that “Mother Nature has a funny habit of trying to even things out”, Winegrowers were nervous in February, thanks to cooler weather and lower than average growing degree days, he says. “But in my experience, grapevines don’t care too much about growing degree days. They just want to get ripe.” And that’s what they’re doing. Speaking on 20 March, with two weeks of good weather bolstering ripening, harvest dates are inching closer to average, he says. Vintage has potential to be compressed when it arrives, “because a lot of things seem to be tracking along with the same sort of numbers”.

Matt, who makes his own label, as well as contract winemaking, says 2025/2026 was the most mixed weather season he has seen in his 21 years in Central Otago. Flowering was good across subregions, apart from Gibbston Valley, which is carrying significantly lower crops – perhaps fortuitously given the season, he says. But that spell of mostly fine weather was followed by more rain and wind than a typical season, and less heat in January and February. “We have had a lot of nice days, but not the block of a month or so of pretty intense heat we normally look for,” he says. “After a good run of pretty consistent vintages, weather wise, it’s definitely been a bit of a change.”

He’s nonetheless positive about the harvest, noting that companies have been strategic with crop loads, which are mostly “decent” but not excessive. The spell of improved weather in mid-March improved the outlook and the long term forecast is for a summery autumn, with conditions set to be “a bit warmer and a bit drier than average”, he says. “So I’m pretty optimistic.”

Matt started picking for sparkling wine on 12 March, with fruit riper than he’d expected, and anticipated starting harvest on his own vineyard in Lowburn by the end March, five days later than typical. There’s mixed berry size across the region, along with some hen and chickens, but “really good flavours out there”, he says.

Despite challenges, in wine and beyond, the Central Otago wine community remains buoyant, Matt says. “If you have been in it for a while and you’ve got good relationships with your distributor, your agents, and restaurateurs around the world, not just domestically, you need to keep putting effort into that. I think, if anything, some of that’s improved just through honest and open conversations… People are still smiling, and getting on about it, and working hard to sell their product. And we’re doing the best we can to make worldclass wine.”

BRIght Ideas

Harvest is “full speed ahead” at the Bragato Research Institute research winery, with nearly 20 projects and more than 200 ferments for vintage 2026. Viticulture and Innovation Lead Ross Wise MW says things have been very busy since getting into “Sauvignon Blanc territory” in mid-March, when the winery went into two 12 hour shifts. “The fruit’s been really good,” he says. It’s looking like a great vintage. Some of the flavour we’re seeing on the early Sauvignon Blanc is incredible.”

The main project for the harvest is the second year of the Next Generation Viticulture programme winery trials, which will see 85 ferments in the winery’s 17-litre tanks. The fruit comes in by the crate rather than the truckload, but once at the winery, they mimic the conditions of commercial winemaking. Fruit is destemmed into bins, then left to sit, and occasionally shaken, to emulate skin contact over a truck ride.

As well as a series of commercial trials, BRI is also running its own yeast trials on Sauvignon Blanc, to evaluate the impact of different non-Saccharomyces yeasts on alcohol levels of wine. They will also make some reduced alcohol wine, at around 7-8%, and then trial different mouthfeel enhancers, working to replace the body taken away when alcohol is removed from wine, Ross says. “So sort of two trials in one for that project.”

This is a key event because... New Zealand Sauvignon Blanc is the major varietal for our country. This event is important as it gives New Zealand producers the opportunity to come together to celebrate and share their stories both domestically and with the global wine community.

Our invite list is... impactful, with a wide range of key industry players from key export markets. We have also got non-traditional wine influencers in the mix, who will bring a lot of fun and introduce a wider/new audience to the Sauvignon Blanc story through their following.

The three days will include... insightful, reflective and forward-thinking commentaries from inspiring international and domestic speakers. Participating wineries will be pouring their top drops and we have got a vibrant and exclusive social programme that we are having a great time planning.

In 2037, I hope... New Zealand Sauvignon will be very high quality, highly valued and a national icon for all the right reasons. I hope we have supply/demand in balance and everyone growing/producing Sauvignon Blanc can have a sustainable future.

If I played a Sauvignon Blanc soundtrack in my cellar it would... tap into my interest in sound and vibration and how that interacts with an environment. I've actually invited Dr Jo Burzynska to stay for a couple of days during harvest, and she is going to record some Sauvignon Blanc sounds on her visit. So I guess in a way she is making a soundtrack of the cellar! A few years ago, I played Gayatri Mantra on repeat to some Pinot Noir barrels while the wine was aging to see what effect it would have on the wine. It was magical!

I'm passing the Q&A baton to fellow committee member... Murray Cook. He always says the most insightful things - he is a true legend.

"To my knowledge, there are very few winery tours like this anywhere in New Zealand," says Dr Stanley Paris, who restored the winery, with his family, for a reopening in 2023. 

"Established in 1864, Monte Christo Winery was once a thriving vineyard. However, it fell into a period of inactivity in the 1880s and it wasn't until almost 140 years later, when we rediscovered it, that we saw the opportunity to revive it," says Stanley. "It was always my dream to build an educational winery".

Managing Director Nicholas Paris - a Master of Wine and Advanced Sommelier - says the new interactive experience will appeal to a range of visitors, from curious consumers to corporate groups.

"We take a minimal intervention approach to our winemaking, with a deep respect for both our heritage and the expressions of our Central Otago landscape," says Nicholas. "This is reflected in every step of our winemaking process, from harvest to bottle."

Guests will also have the option to experience Monte Christo's new Aroma Room, to learn about the key aromas found in Central Otago's main grape varieties.

Earlier this year the family opened a second cellar door in restored historic building on the Gibbston wine trail, to serve as the gateway to Monte Christo Winery's flagship estate in Clyde, says Nicholas.

"We're absolutely delighted to have opened our doors at this stunning location and showcase our wines to more locals."

Michael, formerly Appellation Marlborough Wine Chief Executive, says he'd moving from one incredible organisation to another.

"I am so impressed by the work of AMW, driven by wine companies who are passionate about protecting the reputation and quality of Marlborough wine."

Michael says Mission Estate's 175 years of winemaking tradition, alongside cutting edge sustainability measures, making it a unique player in New Zealand's wine industry.

Lismore vineyard has "an excedllent track record of producing top quality grapes and we are very excited to have the opportunity to own it", he says, relishing the potential for planting new varieties, including Syrah.

Current plantings of Pinot Noir and Pinot Gris will be removed later this year, and the vineyard replanted in Pinot Noir in 2027, after some restorative work.

Nga Waka owner Jay Short says the new plantings will not produce wine until 2030, reflecting the three-decade-old winery's investment in the region.

"There's been a great deal of 'doom and gloom' reporting of late in regard to the domestic wine industry. However at Nga Waka, we firmly believe the New Zealand wine industry, and in particular the Martinborough region, has a long and rewarding future and we are keen to keep investing in that."

Michael Selak, from Wine Network, says GrapeEx was created in response to the limits being put on vintage intakes this year, "which means more fruit is going to be available on the open market".

The transparent platform enables grape growers to connect directly with qualified buyers, and allows wine producers to view available fruit across regions and vintages.

"In a market like this, visibility is everything," Michael says.

GrapeEx.co.nz

"These proposals will help to simplify the licensing system for many businesses", says Philip Gregan, NZW Chief Executive.

"We often hear from our members about the challenges involved in alcohol licensing. While it is importan that there are guardrails in place around the sale and supply of alcohol, many of the current requirements have become overly bureaucratic and technical. The vast majority of New Zealanders consume alcohol responsibly, and the regulatory framework should reflect that."

"This feels like a natural and exciting evolution," says conference chair Anika Willner.

"Central Otago is home to the highest concentration of organic vineyards in New Zealand, so bringing the conversation here allows us to both honour the region and continue pushing the dialogue around organic and regenerative winegrowing forward."

organicwineconference.com 

The competition, to be held in Portugal this October, will attract sommeliers from 65 member countries, and is a chance for Andrea to test himself at the highest international level.

"My preparation will be rigours," he says. "Studying wine regions from around the world, regular blind tastings of international wines, developing my own personal set of wine world flashcards and working on my practical service performance under pressure."

Originally from Italy, Andrea has competed internationally since 2019 and represented New Zealand in Japan, Belgium and France.

COWA General Manager Carolyn Murray says the opportunity is an important step.

“Our members take their role as custodians of this landscape seriously. We welcome the opportunity to present expert evidence and ensure that the potential implications for viticulture are fully understood before any decisions are made.”

The Bendigo-Ophir Gold Project is a major proposed open-pit and underground mine near Cromwell, developed by Santana Minerals.

In previous letters to the panel and the Environmental Protection Authority, COWA outlined substantive concerns relating to the potential effects of the proposal on vineyard land, water quality, and the long-term sustainability of the region’s internationally recognised wine industry.

They noted that any impacts on the region’s environmental integrity or global wine reputation could have enduring consequences for growers, the regional economy, and New Zealand’s premium wine brand well beyond the life of a mining project.

The comments to the panel will be made before 10 April.

Taking their visual cues from tarot cards, these bottles pack a vibrant, symbol-rich punch. “I wanted to personify each wine,”´says winemaker Ashleigh Barrowman. “They all have a personality that I’m not necesarily in control of. I’m not creative enough to make up characters so I decided to find a tarot card to match each one.”

She shoulder tapped her designer friend Lily Paris West for the task. “I taste the wine and tell Lily what colours and characters I see and which tarot card I think might be suitable. She comes back with a couple of designs and always nails it on the first draft.”

The Siren Wines line-up: High Priestess Pinot Noir, Queen of Swords Chardonnay, The Magician Sous Voile, The Empress Chilled Red, Queen of Cups Chenin Blanc, The Fool Orange Chardonnay, and The Lovers Méthode Traditionnelle Blanc de Blanc.

Lily says it was a dream design brief. “What a joy to create something so colourful and illustrative within the wine label format. Ash is a brilliant maker, and I wanted the labels to express a high standard of craft and detail to reflect her work. I researched tarot cards and their traditional colours and developed a style and format, with each wine having unique details specific to its tarot.”

Some in the hospitality industry have commented that the labels aren’t serious enough for them to stock. “I don’t take any offence to that,” Ashleigh says. “Wine is to be enjoyed so the labels should depict enjoyment. I don’t take it too seriously. I mean, it’s just wine at the end of the day – I’m not saving lives!”

The couple purchased a small, long-neglected vineyard at the southern end of Te Muna Valley in November 2021, naming the remote and sunny sloping gully Hidden Vineyard.

The site was originally planted in 2001 by the late Bill Brink, but by 2021, its vines were overgrown, with wires “all over the place”, says Paul. “We chopped it right back and retrunked most of the vines. It’s a real basket case set-up, entirely planted in Pinot Noir but with six clones on seven different rootstocks, including some I had never heard of.”

The Masons launched their eponymous wine brand two years later, with the 2023 Mason Pinot Noir and 2023 Mason Rosé, which is bone dry in style, followed by the 2024 Pinot Noir and two more vintages of 2024 and 2025 Mason Rosé . “It was a bloody tough vintage for the first one,” Paul says. “But it gave us the confidence that the land could produce excellent grapes in a trying vintage.”

The Masons aim to make wines to reflect their unique place, and their ownership of the land and the hard work that goes into making great wine, says Paul. “Pruning, hand leaf plucking, shoot positioning, spraying, hand picking; it’s all done by us.”

In 2024, a year after launching their label, Paul became winemaker at Nga Waka, one of Martinborough’s oldest wineries, stepping into the shoes of Roger Parkinson, who founded the winery in 1988. The winery was purchased in 2015 by Jay Short and Peggy Dupey, who kept Roger on as winemaker and added a vineyard in Pirinoa, 5km south of Martinborough, to complement their five vineyard parcels on the Martinborough Terrace.

Paul, who spent 20 years as winemaker at Martinborough Vineyard before joining Nga Waka in 2024, says the winery is thriving, with a new cellar door, opened in 2022, forging a strong following for its tastings, lunchtime platters and pizzas. Recent new plantings of Chenin Blanc and Gamay, alongside the mainstays of the brand’s production, Chardonnay and Pinot Noir, combined with developing his own vineyard site, gives Paul plenty of work to keep him busy. “With a combination of new sites and existing older vineyards, its exciting times ahead for what Martinborough can produce.”

Nineteen years on, this stalwart of the Recognised Seasonal Employer scheme is setting up a store on his small home island of Pele, with a $5,000 interest free loan from Cloudy Bay's Good Pick Fund, in association with the Village to Village Charitable Trust. "I am thinking big, not small," says Ben, whose plans include getting a Starlink connection, expanding his food stall, and adding a hardware wing to save locals a long and costly journey to Port Vila for supplies. He also wants to offer a small café, along with a boarding house and canteen to support the nearby school. He will pay his initial loan back within two years, so another recipient can launch their business, but plans to then apply for another loan to take his plans to the next level.

That's the kind of entrepreneurial planning Cloudy Bay wants to encourage, building positive spinoffs for RSE workers, their families and their wider communities, says Cloudy Bay Technical and Sustainable Development Director Jim White, who is also a Village to Village trustee. Jim, who spoke to several RSE worker groups about the Good Pick programme in December, is hoping to see more small businesses seeded, with recipients matched up with Cloudy Bay mentors to help develop business plans and loan applications. He'd also like to see other New Zealand horticultural companies launch programmes to support the communities of RSE workers they have relied on for the past 20 years, including by emulating the Good Pick initiative. He'd also like to see other New Zealand horticultural companies launch programmes to support the communities of RSE workers they have relied on for the past 20 years, including by emulating the Good Pick initiative. "If businesses want to make a positive difference, this is a good way to do it," he says.

Inaugural Good Pick recipient Allain Liu-Vitivae is busy establishing his chicken farm on Ambae Island, while Karl Ieuis from Tanna Island, has used his loan to buy a portable freezer, solar panels, inverter and battery, in order to add frozen meat to the store he runs with his wife. Meanwhile, a worker from Ambrym is part way through building a guest house, and is keen to access the loan scheme to enable him to complete the work and start tapping into tourism.

Ben was one of the first RSE workers to come to New Zealand for seasonal work, and the first from Pele, following the scheme's 2006 introduction. His first winter season was in Central Otago, but most of his seasonal work has been in Marlborough vineyards, and for the past year at Ormond Nurseries in Blenheim, meaning he's worked in every aspect of vineyard work.

Helen Neame has known Ben for 18 years, having forged a friendship during her time working in pastoral care role at Seasonal Solutions. She retired a few years ago, but on learning about the Good Pick fund in 2025, sat down with a handful of RSE workers she knew would be a great fit.

Helen is also friends with Ben's wife Leipakoa, and has visited them on Pele, so knew the impact his business plan would have on the family, and their wider community. Ben's enterprising spirit and long tenure in the scheme makes him a perfect recipient, she says. Free education is only available up to Year 6 in Vanuatu, and Helen has also helped Village to Village deliver several scholarships a year to Eratap Central School.

A few years ago Ben's 22-year-old son Steven came over with him, and hit the ground running thanks to his father's guidance. When he gets home this summer, Steven will use his second year of earnings to build a house on Pele, Ben says. Speaking to me just days before he flew home to launch his business, Ben says when he returns to Marlborough for next year's season, he's keen to share his learnings with other RSE workers with exciting business ideas.

Seasonal Solutions Pastoral Care Coordinator Sophie Palmer visited Ben and his family in Vanuatu over the summer, and says the impacts of the RSE scheme on the community are "incredibly" positive, "with income earned overseas being invested locally into housing, schools, small businesses, and community projects such as infrastructure."

The conference programme, to be held in Blenheim from 23-25 June, is being led by Wine Marlborough and Marlborough District Council, to showcase wine-related products and services, along with an extensive education segment.

Wine Marlborough General Manager Marcus Pickens says having 100 exhibitors at the inaugural WinePro was an excellent result. “It well exceeded my thoughts of what could be achievable.”

From irrigation and bird netting to artificial intelligence and automated vineyard technology, and from winemaking additives and technology to transport and logistics, the trade show, conference and networking revealed the entire wine process.

The education component, curated by Wine Marlborough, “adds another lens”, Marcus says. They’ll build on the success of 2024 this year, with three rooms offering concurrent sessions, exploring themes of The Producer, The Innovator, The Seller, and The Drinker. As well as delving into myriad angles of wine production, from soil to glass, the education sessions will look at other sectors, and what they are doing with their research and development, Marcus says.

Molecular filtration company amaea showcased its reusable molecularly imprinted polymer (MIP) technology at the 2024 WinePro, on the trade floor and as part of the education programme. The company’s wine industry lead, Jonathan Engle, says WinePro gave amaea an “invaluable opportunity” to connect with a wide group of winemakers.

“We were supported by Dean Boyce at Indevin and Duncan Shouler from Giesen Group, who shared their experience and provided wines for attendees to taste,” Jonathan says. “As a new technology player in the wine industry, WinePro served as a great platform to launch and engage winemakers in the analytical and sensory outcomes amaea MIPs provides.”

Read More:

• WinePro 2026 Builds on Inaugural Success
• New Zealand Wine & Food Events Calendar: February–March Highlights
• WinePro: Growing industry knowledge and collaboration

The wine industry is navigating a period of outside influence, “and how the sector responds matters”, says Gary Fitz-Roy, Managing Director of event organiser Expertise Events. “WinePro is not about dwelling on challenges, but about solutions, energy and fresh thinking. It is where the industry comes together to explore practical innovation, share insight, and leave better equipped to move forward with confidence.”

Thoughtful Viticulture is running the trial with support from several vineyard operators, and placed traps in Gisborne, Hawke’s Bay, the Wairarapa, Central Otago and Marlborough in the lead up to the growing season.

Similar spore trapping trials in Oregon indicated growers were spraying too early, enabling them to drop more than three spray rounds a season on average, says Thoughtful Viticulture owner Dr Mark Krasnow. “I think we can get a similar result here, which would be a game changer for both the economics and sustainability of growing grapes in New Zealand.”

Viticulturist Karen Peterson was involved in the Oregon trial, led by “the powdery mildew guy” Dr Walt Mahaffee. She says the New Zealand trial will help identify resistance to QoI, SHDI, and DMI fungicide, and enable growers to make informed decisions around their spray programmes. “New Zealand has experienced a shift in powdery population in the last 10 or so years that flipped the script on how people had to manage powdery mildew,” says Karen, noting that the relatively “new” industry standard spray practice is driven by the experiences and challenges of the past. “We believe that it’s time to challenge the status quo with tried and true tools that have worked in other countries.”

Using simple spinning traps sourced from SARDI in Australia, Karen and Mark obtain spore counts from USDA in the US, and map them against weather conditions, to gain insights into a vineyard’s risk of powdery mildew under various parameters. “We’re also testing the well-established powdery risk model against site specific conditions in relation to spore load and powdery mildew threat to validate the model’s usefulness here, and hopefully provide growers with yet another tool to assess risk,” Mark says.

Their ultimate goal is to have access to qPCR (Quantitative Polymerase Chain Reaction) in New Zealand, in order to quantify the spore DNA in real-time. But in the meantime, support from growers, and collaboration with researchers at SARDI and the USDA is enabling them to gather key data, Mark says. “Spore samples we’ve received to date appear to support our hypotheses, but we’re looking forward to seeing more data from all of the regions, and reporting back this winter.”

A pilot project started in winter 2025 has seen carbon assessments on eight properties across the North and South Islands, including three vineyards. “We were fortunate to work with a bunch of innovative and environmentally focused farmers and growers across the country,” says Nature Point co-founder Michelle Barry. “A number of the farms are involved in research and extension projects aiming to improve farm environmental performance and increase resilience to extreme weather events.”

Michelle says SOC is a reliable indicator of soil function and long term land performance, and the ability to measure it can help farmers target and adjust their management practices to help build resilience during drought, heavy rainfall, and other climate-related pressures.

One of the most effective tools for growing soil carbon is reducing soil disturbance and maintaining groundcover, says Michelle. “By tracking SOC over time, farmers can see the effects of their management practices, pinpoint areas for improvement, and invest strategically where the return is greatest.”

Marlborough winegrower Ben McLauchlan, who was part of the pilot project, says the two most important things for a farmer are people and soil. “Without great people you can’t have a great business and without great soil you can’t grow great products that consumers want. Gaining a better understanding of our soil organic carbon levels, by block, by soil type, and how our farming practices can influence change, is a critical tool for us to farm to a higher standard”.

Across the pilot project properties, soil stored an average of +127 tonnes CO₂e per year, demonstrating improvements in soil health and carbon stocks compared to historical data, Michelle says, noting that the data could help wine companies strengthen provenance claims, meet emerging supply chain requirements, and unlock new opportunities in premium and low-emissions markets.

Ben Wark, head of Asia Pacific at Downforce Technologies, says supporting New Zealand farmers with reliable data is critical to building lasting resilience. “The response to this pilot shows that robust soil carbon measurement is more than just a compliance tool – it’s a foundation for smarter, future-focused land management.”

Nature Force plans to make commercial SOC assessments available to farmers and growers from the first quarter of 2026, along with measuring carbon sequestration in native or exotic plantations. “SOC assessments are only one part of the picture for us as a business,” Michelle says. “We are very interested in connecting with both landowners and investors.”

The French-owned Marlborough wine company is working with three local tech startups to boost biodiversity on the 110 hectare property, where 45ha of grapes are dwarfed by long valleys of tree plantings, naturally regenerating native groves, and roads and waterways lined with flourishing flax and grasses.

Jon Church, who has been leading the company’s biodiversity programme since July 2022, says Clos Henri is working to integrate the French philosophy of terroir with the Māori concept of te taiao, connecting land, water and air in the natural world. “We are trying to get the best terroir for growing the grapes, with the best te taiao for the property.”

In order to do that in the most effective way, Jon has partnered with Marlborough-based companies Nature Point (see page 24) and MapHQ, along with Nelson’s Mosaic Aotearoa, with each offering the project a different lens.

Mosaic Aotearoa has used digital mapping to develop biodiversity plans for the property, considering the likes of vineyard viability, erosion risk, water availability and aesthetics to determine the best plantings for each area. The hillside behind Clos Henri’s iconic chapel tasting room, for example, is now planted in a band of natives, followed by a strip of deciduous trees, kahikatea (a native nod to the pine trees that once filled the backdrop), and sequoia at the top.

A valley beside the winery has been planted in kānuka and mānuka, with a colour palette shifting from burgundy, pink and red at one end, to whites and yellows at the other, symbolising the company’s terroir-driven wine varieties. Hillsides of remnant and naturally regenerating natives are protected with pest trapping and weed control, and a knoll in the middle of a new vineyard block has been earmarked for a native grove.

There are also walnut trees near the Sainte Solange Chapel, emulating the Sancerre vineyards of the Bourgeois family that own Clos Henri. In accordance with the family’s farming philosophy, they’re looking for as many “biodiversity triangles” as possible, offering ecological corridors for native birds, says Jon, referring to the Wairau Nature Network, which is aiming for 15% native vegetation cover in the Wairau lowlands by 2045.

Geospatial experts MapHQ have also mapped the property, offering nuanced layers of information, including soil types, water runoffs, and future land use. “We were able to input soil structures and in one incredible view we were able to see the fault line that runs through the property and see the flow path of the ancient rivers,” Jon says in a testimonial for the company. The most recent startup association is with Nature Point, using soil data and satellite imagery to determine soil carbon content, including the parcel involved in Clos Henri’s nascent soil health project.

Jon says the biodiversity project began in 2015, and has amped up over the past three years, including an annual planting day each winter, with dozens of locals putting in around 1,200 trees, before a barbeque at the chapel. They’re also planting for the sheep that graze the vineyard after harvest, with nearly 700 shade trees. A 10ha block of forestry pine, halfway through its lifecycle, is likely to be replanted in natives after its harvest, adjoining a valley of mature kānuka and mānuka, and a hillside of small but flourishing self-seeded trees.

Two months ago, a kārearea from the Marlborough Falcon Trust was released in this valley, joining the hawks that help keep pest birds under control as fruit ripens. As we look over the mosaic of vines, natives, pastures and exotic plantings, Jon points out one of many feeding stations attached to the fence, designed to invite raptors to the vineyard around veraison, “so we don’t have to rely so much on netting”.

For the Clos Henri team, and the Bourgeois family supporting them, it’s only natural to have vineyards surrounded by a complex ecosystem, Jon says. “We are in this for the long haul and ultimately the good of the land.”

Despite challenging conditions, this flagship varietal has not only maintained its position but has also expanded its influence in key export markets, offering a blueprint for the future of New Zealand wine.

Over the past decade, New Zealand Sauvignon Blanc has achieved a compound annual growth rate (CAGR) of +3.6% (2015–2025), with particularly robust performances in the United States (+6.4% CAGR) and “Rest of the World” markets (+6.3% CAGR). The United Kingdom, New Zealand’s second-largest export destination, has also seen steady growth at +2.8% CAGR, while Canada, China and South Korea are emerging as dynamic markets with significant potential.

The US now accounts for 36% of New Zealand’s Sauvignon Blanc export volume, with shipments into market up 14% in the year to November, 2025. The varietal’s appeal aligns perfectly with American consumers’ growing preference for lighter, fresher white wines, with New Zealand achieving value category leadership. The UK market, representing 27% of export volume, has also seen robust growth, with shipments into market up 19%. In the Off Trade, retail sales of New Zealand Sauvignon Blanc continued to strongly outpace the category accounting for £1 out of every £2 spent by consumers on a varietal that remains the largest in the UK.

China and South Korea are rapidly rising stars. China’s appetite for crisp, refreshing wines has driven a surge in demand, with New Zealand Sauvignon Blanc shipments trending up strongly. South Korea, meanwhile, has posted a staggering 10-year CAGR of +40.1% in volume, with Sauvignon Blanc making up 95% of New Zealand wine shipments to the country.

What makes these achievements even more impressive is the context: global wine consumption is declining, yet New Zealand Sauvignon Blanc continues to grow its share with a premium positioning. In both the US and UK, New Zealand Sauvignon Blanc commands a significant price premium, being recognised for its quality and taste, as well as value for money by consumers. This resilience is a testament to the varietal’s strong brand image and the industry’s ability to adapt to evolving consumer preferences, including developing no- and lower-alcohol options.

While Sauvignon Blanc remains the cornerstone of New Zealand’s wine exports, there is growing potential for other varietals such as Pinot Noir and Pinot Gris. As markets like China, South Korea and Canada mature, and as consumers seek new experiences, New Zealand’s reputation for quality and innovation positions the broader wine sector for future growth, including many of the 180 wine-consuming nations in the world where New Zealand Sauvignon Blanc is yet to be fully developed.

Richard Lee is New Zealand Winegrowers Intel and Insights Specialist

Growing an Icon

It’s time to be “loud and proud” of New Zealand’s flagship variety, says winemaker Natalie Christensen, Chair of Sauvignon Blanc New Zealand 2027. “To make sure we really stamp our mark on being an icon country for the production of Sauvignon Blanc. And to band together as producers, all collectively proud of the incredible expression that we create from New Zealand.”

It’s an ethos at the heart of the event, to be held in Marlborough in February next year, with a committee clamouring to share a more complex Sauvignon story, including regional and subregional nuances, bespoke site selection and winemaking, and evolving classic and alternative styles. New Zealand Sauvignon Blanc has an extraordinary story of serendipity and success, they say. And its future could be even more exciting.

Unapologetically Sauvignon

“We should be really f***ing proud of awesome Sauvignon Blanc.” It’s not the tagline of Sauvignon NZ27, but The Marlborist Winemaker Richard Ellis reckons it’s pretty apt. “I think it starts with inspiring local winemakers to see just how great this variety can be.”

Richard has long been a Sauvignon champion, but attending the Sauvignon Blanc Boot Camp at the Nelson Lakes late last year dialled up his excitement. “To see a room of 30 to 40 winemakers and viticultutrists so pumped about trying a 10-year-old flight of Marlborough classic Sauvignon Blanc, and how fantastic those wines looked, along with the alternative or contemporary styles and the international wines. It was a real shot in the arm for just how freaking awesome this variety can be,” he says.

Richard, who is part of the subcommittee working on the Sauvignon NZ27 programme, recalls his first experience of Sauvignon Blanc as a teenager, out for a meal with his parents. He ordered a Church Road Sauvignon Blanc and was struck by how “bright and aromatic and beautiful” it was. A few decades on, after seven years at Greywacke, the launch of The Marlborist with two friends in 2020, and a Sauvignon-enlightening vintage in Sancerre in 2023, Richard is certain of Marlborough’s potential to take Sauvignon from great to exceptional. “Yes, there are challenging times at the moment, but the future, as I see it, is in moving from Marlborough as a regional style to subregional to single site to soil-specific Sauvignons.” If producers focus on high quality, with yields in check, “the future is still really bright,” he says. “As long as we push a quality story.”

When Richard and viticulturist Stuart Dudley launched The Marlborist in 2020, they were focused on cherry picking the best blocks for each variety and style. They looked to the heavier soils of the Southern Valleys for their Grande Sauvignon, made from low yielding hand-picked fruit, wild fermented in French oak puncheons. This season they will make the Grande a site- or subregion-specific wine, allowing them to create a second Sauvignon Blanc, says Richard, noting the less crowded category for ‘contemporary’ styles. “There’s a real interest in high quality Sauvignon Blanc that’s made with care and love and has a story to tell.” Recognising the importance of the typical style as well, Richard and Stuart machine harvest on the Wairau Plain for Alpine Rift, a sister label devoted to classic Sauvignon Blanc, though leaning towards more “ripe, subtle restraint” than punchy high-acid wines.

Treating Sauvignon as a hero will require a change of mindset for those who are likely to shelve their Sauvignon when going to a party, and pull out a Chardonnay or Chenin Blanc, “or something a little bit cool and quirky” instead. But it’s time, Richard says, to be “unapologetically proud” of the variety that New Zealand wine is known for. “We should love and hero worship Sauvignon and not be ashamed about it.”

Stellar Sauvignon Success

Montana planted its first Sauvignon Blanc in Marlborough in 1975, and over the next two decades vineyards started spreading across the landscape, growing wines like nowhere else in the world. The wines went on to astonish esteemed commentators like Oz Clarke in the United Kingdom, who – speaking at the inaugural International Sauvignon Blanc Celebration in Marlborough in 2016 – recalled tasting his first Marlborough Sauvignon Blanc in the 1980s. “There had never before been a wine that crackled and spat its flavours at you from the glass,” he said. “My world of wine would never be the same again.”

A happy accident of soil, climate, variety, timing and pioneering spirit transformed the region, and there’s no doubt these days that Marlborough’s lifeblood runs Sauvignon Blanc, with 25,468 producing hectares of the variety in 2025, according to the New Zealand Winegrowers Vineyard Register. That’s more than 83% of Marlborough’s total producing vineyard area, 60% of New Zealand’s producing area, and nearly 89% of the country’s Sauvignon Blanc vineyard. But it’s not the only region building a name for Sauvignon.

Discovering the Diversity

The Wairarapa had a little under 500ha of producing Sauvignon vineyard in 2025, according to the Vineyard Register.
But Craggy Range Winemaker Ben Tombs says the region is growing its Sauvignon footprint and reputation. With a couple of 100-hectare developments going in now, “the identity of Sauvignon Blanc in Wairarapa is only going to become more and more important”, he says. “It’s only just starting, which is quite unique.”

The wines are naturally different to their South Island kin, with a more saline character and lighter tropical touch. “They’re a bit more quiet,” Ben says. “And we have a lot of wind, so the canopies are quite a lot smaller than in Marlborough too.” Wairarapa Sauvignon Blanc has its own identity, offering producers opportunity to focus on quality, and tell a unique story to the global audience, he says. There are plenty of people keen to see alternative styles of Sauvignon Blanc from New Zealand, he adds. “The market is there.”

Craggy Range has a little under 200ha of Sauvignon Blanc over two Martinborough vineyards, with a few more blocks due to yield fruit this vintage. They’ve no plans to expand their holdings in the variety, but are continuing to evolve their style. That includes working with plantings from the early 2000s, and focusing on “elevating” their Sauvignon wines, Ben says. “We’ve got some material that has a lot of character, and there’s so much scope to really push the boundaries of that premium side of Sauvignon Blanc.”

For the past two years Craggy Range has been working to create a Te Muna Sauvignon Blanc for its Prestige Collection, homing in on two specific parcels with vine age and unique soil, and farming them at a high level, with very modest yields. Then it’s up to the winemakers to harness the fruit, trialling amphora, large format oak, and long élevage without sulphur, to ensure they find a wine that retains its character long after its release. “We’re on the precipice,” says Ben.

He’s on the programming subcommittee of Sauvignon NZ27, and says the plan is for fun and exploration, including the “exciting” diversity of Sauvignon, whether that be the unique terroir and stories of Central Otago, Hawke’s Bay and Wairarapa, the subregional nuances of Marlborough, or the winemaking being used to evolve the styles. “As a winemaker and a grower, the discovery is endless,” he says. “That’s what makes it exciting.”

Sauvignon in the Support Role

Sauvignon NZ27 “couldn’t come at a better time”, says Amisfield Winemaker Ben Leen from Central Otago. “There’s so much enthusiasm from the committee and with what we’ve got planned, it’s going to be an epic conference.”\

Central Otago has just 50ha of Sauvignon Blanc plantings, with around 44ha of that producing. But it’s been a key part of the Amisfield portfolio since the beginning, thanks to the company’s first winemaker, Jeff Sinnott, returning from California with plans to plant Central Otago Sauvignon Blanc for a bolder, richer, barrel aged style. “We’re just grateful that he’d made that decision,” Ben says 25 years on, talking of the concentration of flavour from Central Otago’s naturally lower yielding vines, with a profile so different to a typical Marlborough Sauvignon Blanc. “When I think of Amisfield Sauvignon Blanc I think of passionfruit pulp, elderflower, and even tropical, mango and guava type flavours.”

The quantities are far smaller than for Pinot Noir at Amisfield, but Sauvignon Blanc plays a “great support role, particularly in export markets”. In places like America, where the story of New Zealand Sauvignon Blanc is so strong, it can be key to getting a new account over the line. “Then we try and wow them even further, with the Pinot Noir.” Fewer than 10 growers are growing Sauvignon Blanc in the region, and for all of them it plays that attention-grabbing supporting role, Ben says. “And the supporting actress can be just as important as the lead.”

Sauvignon NZ27 will show the breadth of Sauvignon, including the expression from Central Otago’s desert-like terroir, the subregional exploration of Marlborough, and the influence of winemakers, including fermenting in oak, concrete and other vessels, Ben says. “Hopefully we’re coming out of this era where Sauvignon Blanc is just this one type of wine. It’s a pretty exciting prospect – the next deep dive into Sauvignon Blanc.”

Better Than Ever at 50

Fifty years after Montana planted its first Sauvignon Blanc in Marlborough, Vinarchy’s head of winery operations in Marlborough, Laura Kate Morgan, says it’s time to celebrate New Zealand’s “hero” variety. “Sauvignon has been a really important part of our journey since 1975, when the first Sauvignon vines got planted here at Brancott Vineyard.” In the five decades since, the company (in several ownership iterations) has learned about vineyard sites, winemaking and styles, showcasing an ever-evolving Sauvignon Blanc to the world. It’s remained “distinctly New Zealand and vibrant” but has improved with industry age, Laura Kate says. “What really excites me is not only how refined we’re getting in terms of our winemaking and our growing and our site selection, but also our diversification into different styles. We are no longer a one trick pony with the variety.

Sauvignon Blanc “could have a seat at the table at any occasion”, she adds. It’s just about finding the right fit of producer, vineyard, or style. “I want to tell that story more”. She loves to show people the Brancott or Stoneleigh classic Marlborough Sauvignon Blanc styles during the day, then follow up with a glass of Chosen Rows – Brancott’s high end, wild fermented, “age worthy” Sauvignon Blanc – over dinner. The wine is a lot more savoury, with notes of truffle and oyster shell, and pairs well with a meal. The first Chosen Rows was the 2010 vintage, released in 2013,and it remains one of Kate’s favourite wines under the label. “You’re opening it now, 16 years on, and it’s fresh, it’s banging, and it’s got a point of difference, but it’s still distinctly Sauvignon.”

The evolution that excites her the most is how distinctive every Marlborough subregion is for Sauvignon Blanc. When she started in the industry, different expressions were found in the regional blends, “depending on which producer you tried”. These days winemakers reference specifics like Rapaura Road, Dillons Point or Awatere Sauvignon, and delve into bespoke site selections, with carefully considered planting decisions. “I think that’s the bit that’s really starting to intrigue me as a winemaker; digging a little bit deeper and seeing how these sites express these wines.”

The conference will celebrate all styles of Sauvignon, from entry level to classic examples to single vineyard barrel ferments, says Greywacke Winemaker Richelle Tyney, who is also on the committee. The industry needs a spectrum of offerings to appeal to a range of palate and price points. But in all cases, it’s about taking extra time and effort “to make sure the Sauvignon that we put in the bottle is singing”, she says. “We have to make sure that we are making the best Sauvignon and putting our name on it.”

She has seen a shift in the way winemakers talk about Sauvignon, and particularly since the Boot Camp. “Everyone was just so pumped. And it was awesome to see, because Sauvignon is such an important part of our success story. It’s what we hang our hats on, and we need to be getting super excited about it.”

Growing Up with Sauvignon

Marlborough’s vineyard expansion over the past 40 years has been “eye watering”, says Dog Point Vineyard Winemaker Murray Cook. “I’m sure the producers back in the 80s and 90s never could have seen the growth that we’ve seen over the last 20 years.”

In the 1980s there were just a few hundred hectares of producing vineyard in Marlborough, growing to 23,452ha by 2015, with 78% of them in Sauvignon Blanc. By 2020 there were 27,808ha (80% Sauvignon), climbing to 30,469ha in 2025 (83% of it in Sauvignon). It’s a growth driven by stellar global demand for Sauvignon Blanc, which had barely hit a speed wobble until last year, when a large 2025 vintage, global oversupply and declining alcohol consumption proved a wake-up call.

Murray says there’s been a maturing of the industry over recent years, with a growing chasm between bespoke wines and more entry level examples from high quantity producers. “You see that in other regions around the world as they grow and become successful. You’ll always have those people that have been here a long time and are heavily invested. And you’ll have the newcomers to it as well,” Murray says. “I think all aspects of the industry currently do offer something to a consumer, which at the end of the day, is what it’s all about.”

But it’s vital to maintain the region’s reputation throughout such rapid expansion, “and really make sure that quality remains a key focus for everyone”, Murray says. “I think that’s where the Sauvignon celebration comes into it,” he adds, looking forward to catching up with international guests and New Zealand producers, while showcasing quality Sauvignon Blanc from producers throughout the country.

As with the rest of Marlborough, the variety takes up the lion’s share of Dog Point’s portfolio, with 80% in classic Sauvignon Blanc from their Wairau Valley vineyards. Another 5% comes from Section 94, a wine made from handpicked fruit from a single vineyard, planted in 1992, whole bunch pressed and fermented and aged in older French oak barrels.

There are strong expectations of what a Marlborough Sauvignon will be, but there’s plenty of scope to challenge the classic concept, Murray says. “For me, freshness is key, but elements of complexity can start to come in beyond the pure fruit driven styles. There’s so much fruit in Sauvignon Blanc, especially from Marlborough, that there is room to play in terms of bringing other elements to the wine.”

Opportunity in Adversity

The 2026 vintage is an opportunity to “really see what Sauvignon can do”, says Natalie Christensen, Yealands Winemaker and recipient of the White Winemaker of the Year trophy at the 2023 International Wine Challenge. “We know wineries are capping yields this year, and that’s going to mean smaller amounts of better wine across the board.”

Marlborough has to put its best foot forward to maintain its extraordinary success, she says. “We need to do that through quality and consistency, and also by pushing the boundaries; trying some new styles, digging down into subregions, and making sure we’re really delivering to the world the very best of what this region can do.”

The current oversupply has taken its toll, with volumes up but value down, and a dropping price per litre for Sauvignon, Natalie adds. “Even though the export statistics show growing volume heading offshore, the industry needs to look at protecting and elevating our price point.”

She notes a growing focus on Sauvignon Blanc plantings internationally, with producers tapping into the demand for bright fresh whites. “So we’ve got to be even more protective now than ever of our Sauvignon Blanc position.” Brand New Zealand is strong globally, and people think of “a clean, green, little island nation on the other side of the world punching above its weight”, Natalie says. “We can’t take that for granted. We’ve got a lot going for ourselves as a wine producing country, and we just need to protect and enhance that.”

The challenges and opportunities make the timing perfect for Sauvignon NZ27, she says, eager to see attendees immersed, educated and invigorated about how good the variety can be when grown in New Zealand. Natalie summed it up in the lead up to the 2025 Sauvignon Blanc Boot Camp, of which she was chair. “With careful viticulture and thoughtful winemaking, we can make some of the most iconic Sauvignon Blanc in the world.”

Neil Pattinson of Whistling Buoy Wine Company has launched Vino single serve pouches for greater convenience and smaller serve size.

“Drinking habits have changed, but the format hasn’t,” he says. “The traditional wine bottle is just too heavy, too fragile, and sometimes just too much.”

He did a soft launch of the 150ml pouches at the Canterbury A&P Show, and says the response was immediate.

“Everyone told us the pouch solved a problem they didn’t even realise they were sick of. And they all had a favourite place they’d take a pouch but would never take a bottle. The convenience just resonated with everyone.”

At last year’s NZW Wine Business Forum in Christchurch, wine business strategist Lulie Halstead noted that in the United States, nearly 60% of alcohol drinking occasions are now either solo or with one other person.

Meanwhile, consumers were increasingly open minded to alternative formats and serve size, she said.

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The glass bottle will remain, “but the opportunity for building growth will also come from alternative sizes and container types”.

Neil, a former biochemist with experience in research and biotech, has been working on the project since 2023, when he noticed a widening gap between how people drink and what the wine industry delivers, set against a growing oversupply.

Consumer behaviours were changing, particularly for younger drinkers who were moderating alcohol or looking for more flexible ways to enjoy it, he says.

“We kept asking ourselves why wine still assumes you’re sitting at a white-tablecloth dinner…Most people want something easier, something they can throw in a bag without worrying about weight… or worse, broken glass.”

Each Vino pouch is made from a laminated aluminium soft plastic with an outer cardboard sleeve, both of which are fully recyclable. As packaging technology evolves, Neil plans to introduce biodegradable closures.

Among them was Alan Brady, who planted a small plot of vines in Gibbston in 1981, and the subregion’s first Pinot Noir in 1984.

“Nobody gave those vines much chance of surviving, further from their native Europe than they’d ever been planted before,” he said.

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Invivo Wines won the Excellence in Brand Storytelling award at the New Zealand International Business Awards (NZIBA), with judges applauding its disruptive marketing, from launching the world's first winery airline, Invivo Air, to developing long-term partnerships and brands with celebrities Graham Norton and Sarah Jessica Parker.

Judges labelled Invivo as "impressive and daring", and commended its strong overall story and clever way of positioning New Zealand as part of its brand story.

Invivo's Chief Marketing & Communications Officer, Rachael Everitt, says the recognition means a huge amount.

"We pour our hearts, creativity and tenacity into sharing the New Zealand wine story with the world, so to have the judges acknowledge that is incredibly humbling."

Marlborough's tē Pa Family Vineyards won the NZIBA award for Māori Excellence in Export, and was also a finalist in the Best Medium Category.

The company, which turns 15 this year, currently exports to over 25 markets.

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Judges commended te Pā for its success in growing an export business in a competitive sector, and uplifting kotahitanga on the international stage.

Judges also loved how its connection to te ao Māori was integrated through the organisation and the community.

Marketing Manager Mikela Dennison-Burgess says it was a proud moment.

"We are all absolutely thrilled with the award and proud to have helped put indigenous wineries on the world map."

A Kiwi drinkware company also won at the NZIBA, with Huski taking the Excellence in Growing Online Sales category

Since its launch, Huski has shipped more than 1.5 million products to more than 50 countries.

In the wake of its NZIBA award, the company was bracing for a surge in global demand after Rihanna was seen sipping from a pink stainless steel Huski Champagne Flute.

"The phased reduction of India's wine tariffs and the inclusion of a Most Favoured Nations (MFN) is a signal that the Indian market is opening up; this will encourage wineries to build their involvement in the India market over the coming decade."

The agreement, expected to be signed in the first half of 2026, will see India's tariffs on wine reduced from 150% to either 25 or 50%, depending on the value of the wine, over 10 years.

In addition, wine will receive MFN treatment, meaning any future FTA that India concludes with another country on more favourable wine tariffs will automatically be extended to New Zealand wine.

While current exports to India were under NZ$300,000 in 2025, improved market access under the FTA is expected to make India increasingly attractive to New Zealand wine exporters over the coming years.

Saint Clair Family Estate has been supplying Marlborough Sauvignon Blanc and Pinot Noir to its partners in India since 2013, says Account and Brand Manager Nick Williamson.

"We are excited to see what further opportunities the FTA can provide us. It is always promising to see export trade barriers ease, and we look forward to increasing exports to the ever-growing Indian market."

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In a quiet but notable shift, winegrowers globally are talking less about sustainability and more about regeneration - not merely reducing harm but actively improving the health of vineyard ecosystems. The term 'regenerative viticulture' or 'regen vit' has quickly entered the industry lexicon, and while its definition remains somewhat fluid, the intent is clear: to move from minimising damage to fostering renewal.

It borrows from regenerative agriculture - farming that focuses on improving soil function, enhancing biodiversity, rebuilding organic matter, and restoring natural plant and ecosystem cycles. Its goal isn't just to sustain the vineyard environment but to actively improve it over time. In practice, this might mean multi-species cover crops, reduced or no tillage, integrated livestock, or encouraging native plants and insect life, creating self-sustaining, biologically active soils that support healthier vines and greater resilience in the face of growing climate extremes.

British author Dr Jamie Goode, who spoke on the topic at Pinot Noir New Zealand 2025, says this "new-ish" branch of farming vines seems to have wide appeal. "I've seen many who wouldn't consider organics taking a keen interest in regenerative. I love this inclusivity." Regenerative practices often build upon organic principles but go further, requiring the benchmarking and active improvement of ecological factors like soil carbon levels of wildlife habitats. Unlike organics or biodynamics, regen vit (as yet) has no certification scheme, and this flexibility has made it attractive to a broad range of growers. "All solutions are local," Jamie says. "It's about intelligent application of a toolkit of interventions, not a recipe or checklist."

The absence of formal standards has opened regenerative viticulture to criticisms or greenwashing, but "I'm not overly worried", Jamie says. "Because so far this is something people adopt because it is a scientifically rational way to farm that results in lower inputs, lower costs, and potentially better wine quality. And morally it is the best way to go because it leads to true sustainability."

Dr Ed Massey, New Zealand Winegrowers General Manager Sustainability, says certification is becoming increasingly important for market access, and there are currently no bodies in New Zealand that certify vineyards as regenerative. "However, there's heaps of space for Sustainable Winegrowing New Zealand certification and regenerative practices to exist alongside each other."

SWNZ Programme Manager Meagan Littlejohn says there are no plans at this stage to explicitly add regenerative to the framework, "however there is alignment between SWNZ and some of the tenets of regenerative agriculture, in particular protecting and enhancing soil health," she says. "We do have plans to review and further refine/strengthen the soil pillar of SWNZ in the near future." In 2022, Viticulturist Jess Wilson wrote a research paper on whether regenerative viticulture is the answer to a future-proofed wine industry. She found that SWNZ and regenerative viticulture could play a role in protecting the industry's prospects, "but neither is the sole answer". The two are complimentary, she wrote in the Kellogg Rural Leadership Programme report, suggesting that regenerative could be integrated intro SWNZ, for operators who want to go further than the framework. "If members of the wine industry believe they have ‘achieved’ sustainability they should be challenged to go further, there is always room for learning and improvement in a changing, dynamic environment.”

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Te Mata

When viticulturist Brenton O’Reilly arrived at Te Mata in October 2019, he inherited a legacy vineyard, with muti-generation stewardship primed for evolution. “It was a chance to relook at things, where we had come from and where we were going, and to set out a 10-year plan,” he says. “We were already well set up above ground with trellising, rootstock and vineyard mapping, so the logical place to start was looking beneath our feet at soil health beyond what we were already doing with SWNZ”.

With a significant company research and development fund, and a partnership with the Callaghan Institute, Brenton spent 12 months reviewing organic, biodynamic and regenerative practices from across New Zealand and overseas, both within and outside of industry, before rolling out trial blocks across site, variety and subregion.

Brenton O'Reilly at Te Mata

Senior Winemaker Phil Brodie says they didn’t want to set a mandate, “so a system with flexibility was appealing”. They asked throughout not just ‘what’ they were doing, but ‘why’. “We were looking for long-term solutions rather than band aid ones. It is a real mindset change.” For example, instead of having a spray response and schedule, they would consider the root cause of the problem, such as bunch trash driving botrytis counts, which could be solved with a foliage shaking programme.

Now, more than four years in, regenerative practices blanket all vineyards. Key shifts have included moving away from herbicides undervine, deploying custom undervine mowers and crimp rollers, and targeting soil health and moisture retention via cover crops, with strategic mixes tailored to site, block and even clusters of vines. They incorporated highland cattle and biodynamic preps, as well as composting. “We have definitely needed new equipment,” Brenton says. “Though some of this investment is offset by fewer inputs and an improvement in fruit quality.” In tricky vintages like 2022-23 the vineyard responded much more resiliently. “Fruit came through better than expected and we had more tools to work with too.”

On the winemaking side, Phil has observed measurable gains: better YAN levels, berry integrity and thicker skins, with blocks previously suited for estate wine now earning placement in top-tier ranges. There’s also a team shift to root-cause thinking. “Buy in is crucial, especially as you need to get things set up, both in terms of vineyards and people. It’s a slow and steady process and culture is so important. We’re proud of what we have done, and what we are doing.” At Te Mata – New Zealand’s oldest continuously operating estate – this is a long-term, integrity-driven project, says Phil. “The best part of the story is we believe in it.”

Lowlands Wines

When Robert Holdaway returned to Marlborough after years in ecological research, he brought with him both a scientist’s curiosity and a farmer’s instinct. A Cambridge PhD in ecology, and time at Landcare Research studying biodiversity and ecosystem function, had sharpened his conviction that vineyards could function as thriving ecosystems, not just production systems. “My brother Richard [a mechanical engineer] had already started moving down this path, and we see biological and regenerative farming practices as a natural progression of our family’s multigenerational farming philosophy,” he says.

That philosophy now underpins Lowlands Wines’ vineyards across Dillons Point and the Lower Wairau. Guided by the principles of regenerative agriculture – minimising soil disturbance, maintaining living roots year round, boosting biodiversity, keeping the ground covered with mulch, compost or living plants, maximising photosynthesis, and integrating livestock – the Holdaways have adapted each idea to Marlborough’s realities. “First and foremost is the regenerative mindset,” Robert says. “We are always looking to innovate, apply the latest science, and adapt our practices to variation in seasons and across vineyards.” For example, they have recently shifted away from annual cover crops towards a diverse perennial sward, as they found that minimises negative effects caused by the herbicide or cultivation required to successfully establish a new cover crop.

Sheep play a starring role: 1,500 merinos rotate through the blocks each winter, adding fertility, reducing mowing, stimulating root exudates as plants regrow, and aiding with frost protection by keeping interrows neat. Meanwhile, compost, foliar nutrition and microbial stimulants sustain soil function. Synthetic nitrogen is avoided altogether. These practices are applied across their 182 hectares of vineyards, specific to particular blocks, and trials of zero-herbicide blocks are currently under evaluation.

Lowlands Wines

The results are encouraging – after heavy rain events their ditches deliver clearer water compared to neighbours, soils teem with earthworms, biodiversity inside the blocks has visibly increased, and they no longer need to spray for mealybug. Robert says costs have overall been pretty similar to those of previous systems. “We’re not doing these practices with the aim of saving money. We’re doing them to improve vine health, yields, and ultimately wine quality.”

Meanwhile, extensive plantings of both plantation and native forest offset their vineyard emissions, with their annual carbon sinks now more than ten times greater than their wine production emissions. The Holdaways’ approach demonstrates how effectively science, soil, and long-term stewardship can align to create resilient vineyards and quality wines.

Te Whare Ra

Regenerative viticulture is deeply embedded in the way Anna and Jason Flowerday farm at Te Whare Ra. “For us, regen is the future of farming,” Anna says. They learned a lot about it living in South Australia, before buying their Marlborough vineyard, and found those techniques helpful in bringing soils “back to life”, she says. “Which in turn brought our old plantings back to life.”

“When we first took over here we had a lot of people tell us ‘those old vines are stuffed and you will have to pull them out and start again’. But to us they were something very unique and precious. We felt very fortunate to have access to them so we pulled out all the stops to save them.”

Two decades on, their “3 Cs” (cover crops, compost and cowshit) remain the foundation of Te Whare Ra’s system. Early adopters of cover crops in Marlborough, they drew curious stares and comments from passing growers when Jason first began experimenting. “We see the mid rows as a huge opportunity to improve our soil health,” says Anna. “We initially ran an alternate row system with summer and winter cover crops in one and a multi-species sward in the next, grazed by our cows in winter.” With numbers now very stable, that mixed sward forms a permanent, diverse mid-row cover, including clovers, chicory, plantain, and winter-active, summer-dormant fescues. “Jason and I both believe that to be truly regenerative you need to be organic as well – you can’t be using herbicide,” Anna says. “That might be a controversial opinion, but I don’t think you can say you are improving your soil health on the one hand whilst you are damaging it on the other.” Livestock and bees are in the mix as well. “We have our cows here 12 months of the year, and also add in sheep over winter. And we compost all our marc with hay grown on the property.”

The results speak for themselves: soil organic matter has risen from 2% to around 7%, effectively creating “a 13.6 million litre dam under our vineyard”. There’s little run off, improved resilience and fruit quality in tougher years, something especially notable in drought years.

Jason and Anna Flowerday. Photo Credit: Richard Briggs

The Flowerdays are vocal advocates for broader change. “Much of what we do could be adopted by conventional growers,” Anna says. “You don’t have to be organic to use cover crops and compost and to integrate livestock, but you do have to walk the walk, not just talk the talk.”

Regenerative Viticulture Foundation

Nick Gill brought a rare blend of pragmatic farming roots and visionary viticultural and permaculture thinking to his former role at Greystone Wines. And he’s built on that over the past year, as technical lead for the Regenerative Viticulture Foundation in Aotearoa New Zealand. “I feel like there are so many ways we can improve how we grow and make wine,” says Nick, who grew up on a farm in South Australia, witnessing firsthand “how fragile the landscape was”.

For the past 20 years he and his wife Angela have run a permaculture ‘food farm’ in North Canterbury, while he helped drive regenerative viticulture at Greystone.

Nick’s view on regeneration centres around two core tenets: resilience and diversity – not just of the vineyard but also of people and thinking. “Regenerative viticulture is very context-specific,” he says. “It relies on living systems and biology, so producers need to have good understanding of what works for their business/plants/ people.” In practice, this means minimal soil disturbance, maximising diversity, maintaining soil cover, no synthetic chemical inputs, and integrating animals into the system. On transitioning to undervine cultivation, he emphasises caution, because doing so too quickly can impact yields and vigour. A key element is the integration of living interrow plants and cover crops, rather than herbicide-based, mechanised weed management, and where possible, using animals.

At Greystone’s certified organic Waipara vineyard this approach is now embedded, with no herbicides, insecticides or systemic fungicides. They use cover crops, companion planting and canopy management, aimed at using light and air movement for disease control, including one block with a distinctive high-wire trellising system that allows sheep to graze year round. They also use native plantings to further bolster biodiversity.

Regenerative viticulture is a toolbox for all growers, including the “regen curious” looking to move in a positive direction, Nick says. “Even if at the start it’s just going from six roundup sprays to two, or allowing grasses to get longer before mowing.” Through the “One Block Challenge”, Nick invites growers to test regenerative methods on a single vineyard block for one year, document the outcomes, and share learnings. His goal is to build a network of resilience and practical diversity across the industry. “People need to be curious rather than dismissive of what neighbours are doing,” he says.

Nick Gill

Felton Road

Regenerative viticulture is a natural evolution within Felton Road’s long-held values of sustainable farming. “Like all good farmers of the land you must keep an open mind,” says Estate Manager, Gareth King. “We can always learn and try to improve what we have. The idea is not just sustaining our environment but improving what we have, nurturing the place we have, and leaving it in a better way than when we found it.”

With more than two decades of certified organic and biodynamic farming behind them, Felton Road’s approach feels less like a new system and more like an ongoing dialogue with their land. “It’s not really that much different than what we have continued to practice. Though more crimping means more seeds, so staff all now need to wear gaiters on their footwear,” Gareth jokes. Vineyard manager Annabel Bulk concurs. “It’s about recognising what is required and rolling with the seasons rather than having the same prescription every year”, she says. “Regen has to fit into that, and the best practice this season may not be suitable in another year.”

Recent wet springs in Central Otago have tested that adaptability. “This spring has been so wet that we have had to delay some of our tractor work to allow soils to dry out and recover from the rain. The wet has led to significant interrow sward growth and now we have opportunity to crimp cover crops and re-seed to increase biodiversity and soil aeration.” A newly acquired crimper and direct drill make this process more efficient, eliminating mowing passes while seeding down the narrow rows. Livestock remains integral, not just to manage growth, but to add diversity. “We may graze sheep which could save a mowing pass, but more crucially sheep bring a different diversity, with their droppings enriching the soil,” says Annabel. “Livestock are very much a part of the biodynamic system so this goes hand-in-hand with regen.”

Felton Road

Gareth is clear eyed about the industry’s current enthusiasm. “The market likes the ‘buzz’ of regen but there is a general belief that it is a catchall for best practice farming. It seems counterintuitive that growers can be considered regen when they still use harsh and harmful chemicals.” He’d like to see a dedicated standard available. “Perhaps not fully certified organic but a step in the right direction, with reduced harmful inputs and more accountability.”

Aotearoa New Zealand Fine Wine Estate

Nick Paulin doesn’t seem like someone who spends a lot of time talking about his underwear. But you might be surprised. His “undies test” – showing the markedly greater decomposition of cotton undies buried in diverse cover crop blocks versus simple grass – is a disarmingly simple teaching tool about the benefits and power of regenerative viticulture. “Everyone gets it, and it blows people’s minds,” he grins. “It’s a great way to start a real conversation about what’s happening underground.”

Nick’s background in organics dates back to university, and he describes the transition to regeneration as appealing because it prioritises measuring outputs (soil health, biodiversity, resilience) rather than just inputs (certification checklists), aligning well with the views of Aotearoa New Zealand Fine Wine Estates (AONZ) co-owner Steve Smith. Nick acknowledges the grey areas that come with regenerative viticulture’s lack of formal certification. “You can be regen and going great guns, or you can appear regen but just be greenwashing with sheep in photos”.

Nick Paulin

His mantra is to encourage people to shift, because every small change matters. At AONZ they operate with a “regenerative mindset as a base” approach, layered with certified organic viticulture, incorporating biodynamic principles, at Pyramid Valley. Certification assists market access, and they have formulated their own regenerative reporting, such as soil organic matter tests and worm counts.

Across sites the work is tailored, and Nick emphasises the trial and error process of refining what works. The old vines of the Low Burn Estate in Central Otago, with its dry-farmed set-up, differs from Pyramid Valley’s high density plantings in Waikari, and Hawke’s Bay’s quicker growth cycle, driving different cover crop strategies. At Waikari, they learnt that cereals created too much humidity in high density blocks, and switched to low growing clover and alyssum. Animals are integrated too – a small sheep mob grazed a high density block pre-budburst – practices Nick sees as “closing the loop”.

Long term United States-based regenerative viticulture advocate Mimi Castell says New Zealand is well positioned to further advance wine sustainability “at this existential moment”. Moving to a regenerative mindset is about “addressing forces of degeneration”, Mimi says. “As an individual this is quite daunting, but as a community we can make roadmaps that allow us to support each other.”

It’s been more than 40 years since he made the first Cloudy Bay Sauvignon Blanc, and 16 years since the couple launched Greywacke, creating another iconic Marlborough wine label.

Kevin and Kimberley were both born in England, but moved to Australia when they were young. Kimberley went on to study politics and history at Adelaide University, and soon met Kevin, who’d taken up winemaking studies at Roseworthy College. In the third year of his studies, he worked the vintage at Chateau Reynella, south of Adelaide, with “larger-than-life” winemaker Geoff Merrill. “That’s when I realised it really was an interesting and really
cool industry.”

In February 1983, Kevin took a job with Selaks in West Auckland, with the couple planning to stay in New Zealand for three years. But the next year he met David Hohnen at a wine show, changing the course of the Judd’s lives, and of New Zealand’s wine story.

Kevin accepted an offer to be winemaker at David’s new Marlborough winemaking venture, and in 1985 the first Cloudy Bay Sauvignon Blanc took the world by storm. Kimberley recalls being in the United Kingdom when the wines were first released there, and seeing the ripples created from Marlborough. “We were listening to this bunch of upper class English people going on about Cloudy Bay and thinking, ‘are we talking about the same place here?’”

Kevin stayed with Cloudy Bay for 25 years, his name synonymous with the label, but left in 2009 to launch Greywacke with Kimberley, in the midst of the global financial crisis. The first year he created seven wines and 6,000 cases, and 16 years on Greywacke is exported to more than 50 markets.

While Kevin’s father convinced him to study winemaking instead of photography, the two careers have run in parallel, with stunning images that have reflected Marlborough’s landscapes and vineyards across the seasons and years, including those in Kevin’s books The Colour of Wine, and The Landscape of New Zealand Wine. He has forged an international reputation for his photography, and earlier this year was named the Marlborough Living Cultural Treasure for 2025.

David Hohnen says Kevin is a perfectionist in winemaking, as he is with photography, always looking for the extra 1% in quality. And Kimberley has been a key part of the success, he adds. “They have been team Judd; there’s no doubt about it.”

He leads the Environment team responsible for driving progress towards the industry’s sustainability goals through Sustainable Winegrowing New Zealand and the biosecurity programme.

The Good: This year biosecurity planning was introduced as a mandatory requirement within SWNZ. It was great to see the high levels of engagement from members across the different wine regions to learn more about biosecurity and biosecurity planning (page 27). Biosecurity is fundamental to the success of the industry, and our members are doing an excellent job as active participants in New Zealand’s biosecurity system.

The Bad: During 2025, Project Raumatatiki: Freshwater Farm Planning for Viticulture successfully piloted a digital freshwater farm planning tool that will help our members to identify and mitigate any risks posed to freshwater by their winegrowing activities. This builds on the education programme and industry guidelines that were developed last year. Despite this progress there remains considerable uncertainty regarding the future of Freshwater Farm Planning as the government is yet to release new regulations that will replace those launched in August 2023. In August this year we got good news as, following NZW advocacy, the Resource Management Amendment Act raised the threshold for viticultural properties that require a plan from 5 to 50 hectares. While this raised threshold will result in significantly fewer members being required to complete a Freshwater Farm Plan, the flip side is that we are still waiting for the details to be released with the regulations – hopefully in early 2026. Good things take time!

The Awesome: It has been awesome to have a key role in the work that has gone into celebrating 30 years of SWNZ. For three decades this industry-led programme has guided members to help to protect New Zealand’s environment, improve efficiency, and strengthen the reputation of New Zealand wine worldwide. This year we have worked hard in collaboration with members to bring our commitment to sustainability to the world stage. Whether that’s through presenting at international events such as Sustainability in Drinks in London in October, working with key influencers in our export markets, or celebrating at New Zealand Wine 2025 in Christchurch, we have been able to demonstrate the passion and longstanding commitment our members show for sustainable winegrowing. It has been heartening to tell our story about the positive actions our members take to leave our industry, our world and our wine better for it.

Tim, who passed away on 31 October, aged 79, began his winemaking journey in the early 1970’s, when he was studying for a master’s degree in animal behavioural science while working for the Ministry of Agriculture at their Ruakura research centre.

At the time a new generation of producers were appearing on the New Zealand winemaking landscape and Ruakura’s sister organisation at Te Kawhata was involved in wine research. A few years ago Tim told me, “a little cross-fertilisation took place”.

After looking at most of New Zealand’s established wine producing regions, Tim and his wife Judy found a piece of land in Nelson that looked quite interesting. Many established producers of the time did not see much value in research, but as a scientist and novice winemaker Tim was like a sponge, soaking up as much information as he could and sharing the things he was learning in the vineyard with researchers.

This sharing of knowledge was important to Tim and the phenomenal success of Neudorf Vineyards. He believed that the industry is in the strong position it is because winemakers and viticulturists around the country have been prepared to talk openly about things that work and things that could be done better.

When he was made a Fellow of the New Zealand Wine Institute in 2008, the citation read: “Tim is widely respected in the industry for the superb quality of Neudorf wines and the contribution he has made both regionally and nationally to the betterment of the industry.”

He was a man who attained excellence in everything he did, he was a man with a huge heart, a man of generosity who always had a smile on his face, but most importantly he was a man who loved his family above everything. His daughter Rosie says her father was “humble to a fault, inquisitive and pioneering. He leaves a legacy of excellence behind.”

After graduating from Roseworthy College in 1972, John honed his craft at Leo Buring before crossing the Tasman in 1979 to join Delegat in Auckland, “where he helped redefine New Zealand table wine”, Hawke’s Bay Wine wrote on announcing the induction.

“By the early 1980s, his pioneering spirit found a home at Morton Estate, where his innovative barrel-fermented Chardonnays – including the now-legendary Morton Estate Black Label Chardonnay – captured national and international acclaim.”

Fruit from the region’s Gimblett Gravels vineyards inspired him, and in 1993 he founded Trinity Hill.

“Together with winemaker Warren Gibson, John crafted benchmark wines, including the iconic Hommage Syrah, that continue to define excellence to this day.”

John is known for his generous spirit, fierce independence, and “unmistakable charm”, they wrote.

“A passionate ambassador for Hawke’s Bay and a tireless advocate for New Zealand wine on the global stage. Whether on the road, in the cellar, or with a guitar in hand, John has always brought energy, authenticity, and conviction to everything he does. His legacy is one of innovation, integrity, and belief – belief in the land, the people, and the power of Hawke’s Bay to produce wines of true world-class calibre.”

The US wine category remains challenged by flat participation and an ageing, affluent consumer base, yet premiumisation continues to drive value. Over 60% or regular wine drinkers now choose premium wine, reflecting resilience among engaged, higher-income consumers - even as younger adults turn to spirits, RTDs, and low/no-alcohol options they perceive as more modern and accessible.

Within this landscape, New Zealand wine has expanded its share of regular drinkers from 11% in 2022 to 13% in 2025,  comprising about 11.2 million adults. Importantly, conversion from awareness to purchase has climbed from 29% to 34%, and to 40% among premium drinkers, confirming stronger traction in higher-value segments.

Consumers associate New Zealand wine with taste, trust, and value for money (important in light of tariffs), reinforced by perceptions of modern and refreshing wines made in a sustainable way, distinct from other new world wine countries. However, sustainability cues softened slightly, re-emphasising that provenance and environmental integrity will be vital to maintaining New Zealand's premium advantage.

Overall, the key opportunity now is to increase awareness while lifting or at least maintaining conversion rates to build on this momentum.

United Kingdom

In the UK, wine participation continues to contract - from 54% in 2022 to 50% in 2025 - as younger adults moderate and explore cocktails and RTDs. Yet premiumisation offsets volume decline: the share of premium wine drinkers has surged from 35% to 48%, as consumers drink less often but trade up to trusted, higher-quality brands.

New Zealand wine remains steady at 8.6 million drinkers, outperforming a category under pressure. Conversion among regular drinkers has risen five points since 2022, while premium conversion remains high at 50%. New Zealand's buyer base within the premium segment has grown eight points, driven by fewer lapsed drinkers and strong loyalty.

New Zealand retains powerful associations with taste, trust, and quality. It also performs well on modern and refreshing wines made in a natural, sustainable way, helping it stand out from competitors. However, perceptions of everyday value and suitability for everyday occasions lag slightly.

The next opportunity lies in balancing premium storytelling with approachability - leveraging Sauvignon Blanc's recognition while broadening appeal through Pinot Grigio and Pinot Noir. Building sustainability and naturalness into tangible purchase drivers will also help reinforce New Zealand's distinct, trusted image.

Overall, the challenge will be to convert stable penetration into new growth, especially among younger and less frequent drinkers, while maintaining the premium edge that has underpinned New Zealand wine's impressive resilience so far.

Webinar

The Consumer Pulse New Zealand Wine Webinar - US and UK markets - offered up-to-date market intelligence to support better decision-making in a challenging global alcoholic beverage market. It presented the 4th year of IWSR brand health tracking research, as well as insights from guest presenters Danny Brager from 3 Tier Beverages in the US, Antonia Fattizzi from New Zealand Trade & Enterprise (NZTE) US, and Tim Fogarty from NZTE UK, alongside our NZW UK/US market managers.

A recording of the 18 November webinar, which drew a record number of registrants, can be found at nzwine.com/members/get-involved/webinars.

To delve into the research go to: nzwine.com/members/brand/market-intel/usa/consumer-info/iwsr/ and nzwine.com/members/brand/market-intel/uk/consumer-info/iwsr

Richard Lee is Intel and Insights specialist at New Zealand Winegrowers.

Sustainable Winegrowing New Zealand Programme Manager Meagan Littlejohn met with sustainability teams from the LCBO (Liquor Control Board of Ontario) and the SAQ (Société des alcools du Québec) in October, and was told a "sticking point" is the lack of SWNZ logo on some bottles. "It's the ultimate proof that they can show their consumers that this wine has gone through a rigorous process, and you can be confident in the producer's sustainability claims and credentials."

Meagan, who was in North America to mark 30 years of SWNZ and share the Roadmap to Net Zero, says conversations were centred on the New Zealand wine industry's long standing commitment to sustainability, including initiatives at vineyards and wineries. "What we're doing aligns really closely with what the LCBO and the SAQ are focusing on in terms of their own sustainability strategies," Meagan says. "They both have a really strong focus on reducing and measuring emissions. And they're already very convinced of our sustainability credentials. The SAQ literally said to me a couple times, 'sustainability is New Zealand's DNA.'"

But they want to see proof on the label. "We know that 98% of all vineyards are SWNZ certified, and about 90% of wine is made in SWNZ certified facilities." But some companies do not put the SWNZ logo on their label, with little space and plenty of legally required information. "I also think there might be a bit of a mindset where, within New Zealand, we know so many people are a part of the programme, so maybe some companies decide, 'we're all with SWNZ, so why would I put the logo on my label?' But externally, in the market and from these retailers, they really want to see it."

Meagan says the LCBO and SAQ are not making the logo a mandatory requirement, "but it could happen in the future". In Norway there is such a requirement, and some New Zealand wine companies have had wine turned away because of it, she adds. The logo may not necessarily sway consumer purchasing decisions on its own, but market gatekeepers have a growing focus, due to targets and government mandates. "It's really more at that level, which for producers is really important because that could be the difference between your wines getting on their shelves or not at all."

At the New Zealand Winegrowers Wine Business Forum earlier this year, audiences saw a filmed conversation between Meagan and Barry Dick MW, from Waitrose in the United Kingdom. “He said consumers kind of expect the retailer to make sustainability-minded decisions for them. So that’s why I think those conversations are really happening at the market gatekeeper level.”

In terms of the Roadmap, Meagan says the LCBO and SAQ both have sustainability strategies in place, with emissions and climate change as a major focus. “They are looking at actively reducing their footprint. And of course, if you are selling wine into that market, you’re a part of their supply chain, so they expect that those producers will also have that commitment and will be reducing their emissions.” While that is not formalised yet in Canada, the Nordic monopolies are again leading the charge and beginning to implement product carbon foot printing requirements, and are influencing other markets, she says.

Helen Morrison, Chief Winemaker at Booster Wine Group and Deputy Chair of the New Zealand Society for Viticulture and Oenology, says the event provides opportunity for global scientists, researchers, technology innovators and practitioners to come together and be "fully immersed in all things wine-industry related".

As climate pressure increases... not just warming climates, but the bigger, more damaging weather events that continue to affect our industry, it's more important than ever to have a collective approach to sharing ideas on how to successfully grow wine grapes in cool(er) climates in a sustainable and high quality way.

Holding ICCWS in New Zealand is... a great chance for internationals to reconnect, or visit New Zealand for their first time, as well as for us to learn what is happening elsewhere.

I'm looking forward to... being at Te Pae in Ōtautahi Christchurch again - such an amazing facility and great to see the city well into its regrowth stages post-earthquake. I am especially excited to take part in the Lincoln University visit; as alumni I have not had the opportunity to visit since I graduated in 2005. I am also excited to be hosting the panel for the Evolution of Sauvignon Blanc workshop. We have some very interesting wines to share with our participants to help us tell the history of Sauvignon Blanc to date.

Cool climate winegrowers need... to embrace the moment, be proud of the freshness in our wines that is so distinctive when produced from a cool climate.

Now more than ever... we need to continue to share new ideas, try new concepts, and look to technology for more answers. I can't wait to see you all there in January.

iccws2026.nz

Champion Red Wine was taken by the Church Road McDonald Series Syrah 2021, a "textbook Syrah", judges said. "Bold, supple and laden with gorgeous berry fruit."

Mount Riley Chardonnay 2024 was Champion Chardonnay, and the Lindauer Special Reserve Brut NV was Champion Sparkling Wine.

Judges also cast a spotlight on a North Canterbury Pétillant Naturel deemed one of the most exciting wines in the lineup.

The Mountford Estate Blance Pet Nat NV "is a total vibe", said on judge. "It's fresh, energetic, and a little bit wild."

More than 1,000 wines from Aotearoa and around the globe were assessed to create a list of 50 wines priced at $30 or less.

"This year's Top 50 is a celebration of diversity, discovery, and deliciousness," says Chair of Judges Jen Parr.

 Read More:

• Growing innovation in wine awards
• New World Wine Awards: Standout vintages impress judges
• Wine awards with tangible benefits

Winners were to be announced on November 27, after this edition went to print.

Te Pā founder and owner Haysley MacDonald says the hard work of his team is paying off, "with quality wines, a great story and authentic, unique heritage, and strong relationships with our amazing customers".

The company, which makes 15 years in 2026, currently exports to over 25 export markets and has a strong domestic presence in Aotearoa.

Invivo has had a long-standing partnership with Graham Norton, and the talk show host visited Marlborough earlier this year.

Chief Marketing Officer Rachael Everitt says being named a finalist in the business awards reflects 12 years of authentic storytelling.

"To see that journey come full circle with Graham's visit to Marlborough this year was something really special, and we're truly honoured to be recognised."

 Read More:

• Indevin invests in Invivo
• Invivo Veritas: Taking a path less trodden
• Graham Norton's Kiwi Vintage

In the first step in the collaboration, Village to Village has provided funding to support UNICEF's partnership with the Ministry of Foreign Affairs and Trade, bringing clean water and sanitation to a school in the Solomon Islands.

The first set of facilities is sponsored by Alapa Viticultural Services Limited, as a commitment to supporting Recognised Seasonal Employer (RSE) scheme workers and their communities back home.

"We rely on our RSE workers do the hard, physical work that keeps our industry going," says General Manager Joe Walker. "Without them, the vines would go unpruned and grapes unharvested. This is our way to say thank you to them, and also their families and communities back home in the Pacific, for the vital role they play in supporting both our industry and our wider community."

The initiative is part of Village to Village's broader aim to acknowledge the contribution and sacrifice RSE workers from the Pacific Islands make for the success of New Zealand's Viticulture and Horticulture industries.

"We are very grateful to Alapa for coming on board and leading the way," says Village to Village Chair Tracy Atkin. "We would love to see other businesses and organisations with connections to RSE workers join us in expanding this impact."

James and his wife Marie Kim-Suckling visited the Bannockburn producer in October, and the critic described the vineyards in his report as "among the most beautiful I've ever seen, with organic and regenerative viticulture".

James and his team tasted more than 45,000 wines from 18 countries, with Terra Sancta one of only two New Zealand wineries in the global Top 100 Wines, alongside its Felton Road neighbour, Felton Road wines.

Terra Sancta co-founder and vigneron Mark Weldon says the ranking is "recognition of our remarkable vineyards and a dedicated team focused on expressing the soul of Bannockburn".

Fellow founder Sarah Elliott says hosting the couple at Terra Sancta was a privilege.

"James Suckling's visit affirmed what we believe - that great wines begin with great vineyards."

jamessuckling.com/wine-tasting-reports/top-100-world-wines-2025-a-bow-tie-on-bordeaux

 Read More:

• James Suckling buys NZ vineyard
• "Unprecedented interest" in Kumeu River
• Paying homage to Trinity Hill's Syrah

Waihopai Valley label Catalina Sounds signed up to the venture early on, tapping into the opportunity to give its wines a CBD presence.

Winemaker Matthew Ward says it is great to have a central place to connect with visitors and locals, along with the ability to host tasting events and private functions.

At another stand visitors will find the Appellation Marlborough Wine (AMW) Annual Collection, comprised of 12 "standout" Sauvignon Blancs that reflect the best of Marlborough, says AMW Chief Executive Michael Wentworth.

People tasting those wines can also navigate their way around the AMW interactive wine map, gleaning insights into the diversity of terroir.

Winning wines from the Marlborough Wine Show, sponsored by QuayConnect, will also be showcased at the facility.

 Read More:

• New Interactive Marlborough Wine Map Revolutionises Region's Wine Storytelling
• Safeguarding Marlborough
• Subregional wine map

Marcus sasy the Marlborough-based nursery is tightening its belt in these tougher economic times, but believes there's a strong future for the wine industry.

"Now is the time to draw on two decades of Young Vit success and continue moving forward with purpose by staying positive, giving back and offering support by investing in pathways for the next generation," he says. "Working together is the greatest strength we have as an industry."

Ormond Nurseries has been involved as an event sponsor since the first Young Viticulturist competition in 2006, and in 2020 introduced the Ormond Nurseries Professional Reputation Award, which considers contestants' overall conduct and leadership qualities.

"It shins a light on the softer skills," says Sam Wickham.

Nicky Grandorge, NZW Leadership & Communities Manager, says Ormond Nurseries' step up to naming sponsor is "a wonderful endorsement of the competition, its success in growing future leaders, and the strong community spirit around it".

 Read More:

• Young Viticulturist of the Year 2025 finalists announced
• Ormond Nurseries launches 'Heirloom Series' Showcasing Decades of NZ Viticulture
• The Profile: Ben and Frances Wickham

It also won The Coterie Wine of Provenance and Vintech Pacific Champion Chardonnay, Current Vintage.

Rapaura Springs aalso took home the Fruitfed Supplies Champion Southern Valleys trophy with its 2024 ROHE Southern Valleys Pinot Noir.

Isabel Estate won three trophies, with its Wild Barrique Chardonnay - 2018, 2020 and 2022 - nabbing the New Zealand Wine Centre Legacy Award, sponsored by Marlborough Research Centre, celebrating a wine with the highest scores from three vintages within a 10-year period. 

Isabel also won the De Sangosse New Zealand Champion Pinot Noir 2022 & Older with its Single Vineyard Pinot Noir 2021, and the Scenic Hotel Marlborough Champion Rosé with the Marlborough Rosé 2025.

The Lifetime Achievement Award went to Kimberley and Kevin Judd of Greywacke Wines.

 Read More:

• Exploring Place: The rise of Marlborough subregions
• Making their marc on soil health
• Isabel Estate's Wild Barrique Chardonnay Named Wine of the Year at London Competition

It's the second time in a row for specialist sparkling producers Jascha Oldham-Selak and Sanne Witteveen, who also took top spot at the 2024 show.

Other notable winners were Mount Riley's Marlborough Syrah 2024, which won the Fruitfed Supplies Trophy for that variety, despite Marlborough having just 12 hectares planted in Syrah.

Wairau River Wines won the Laffort Trophy for Champion Gewürztraminer for its 2025 Reserve, and the Mainfreight Export Trophy for its 2024 Pinot Noir.

Church Road won the Heritage Rosebowl with the Grand Reserve Syrah from vintages 2013, 2016 and 2021.

Growers were represented on stage too, with "Big John" and Lynne Walsh collecting the Antipodes Champion Riesling Trophy for their Saint Clair Pioneer Block 9 Big John Riesling 2025, and Te Kairanga viticulturist Dave Shepherd collecting the Pinot Noir trophy for the 2024 Estate Pinot Noir, sponsored by Classic Oak Products New Zealand.

 Read More:

• Méthode Actors: Vilaura's sparkling success story
• Growing innovation in wine awards
• Women in Wine: Sarah-Kate Dineen

Jim also significantly improved the processes for the collection of accurate Biosecurity Vineyard Register data, which forms the basis of the annual Vineyard Report containing useful industry statistics and figures.

Ata Rangi's winemaker Helen Masters says they wanted the label to reflect the new enthusiasm that accompanied their first foray into sparkling wine after the punishing weather conditions of 2023 forced them to pivot.

"It was a new beginning for us wine-wise, something beautiful that came out of a tough season. So, we wanted the label to be happy and fun."

They commissioned that fun from Helen's daughter Stella Masters, who is currently studying Visual Communication Design in Christchurch. The brief was to capture the meaning of Ata Rangi - dawn sky/a new beginning.

Stella explains her process.

"Taking the concept of sunrise and combining it with the sparkling nature of the wine lef me to use expanding metallic lines. They represent the sun's first rays reaching over the hills, but also the bursting of the bubbles. We wanted the colour of the wine to be a key feature which integrated well as the peachy pink dawn sky."

Signifying place within such a small rectangle of bottle real estate is no mean feat, but Stella nailed this by incorporating the distinctive silhouette of 'Kupe's canoes' - three hills that sit like upturned canoes on the Martinborough skyline.

She used a digital drawing app to create the design. 

"I like the traditional pen to paper technique that an iPad recreates while allowing me to draw something clea and graphic. I made the design balanced and bold so that it has more impact from afar and compliments the stripped back packaging of the bottle."

Helen loves the result.

"It's fun but not too much. It still has a classic Ata Rangi feel."

Born of a chat between Alan Limmer, John Buck and Kate Radburnd, it aimed to showcase the region's winemaking talent while supporting Cranford Hospice, its sole beneficiary.

Fast-forward to 2025, and the auction has now raised over $5 million, powered by generous donations based around premium barrel lots, large-format bottles and hands-on food and wine selections from across the region's producers, plus an annual featured artist's work.

The Auction's 33rd iteration was held on 13 September, bringing together top Hawke's Bay winemakers.

Bidders vief for special selections such as three separate barrique-sized lots, the opportunity to blend your own wine with Clearview Estate, 18 litres of the inaugural Bilancia La Collina Mourvèdre, and 24 bottles of Chateau Garage's Lorenzo the Magnificent, a handcrafted Cabernet Sangiovese blend.

The auction raised $370,000 for Cranford Hospice, including a $35,000 winning bid for a half barrique of Trinity Hill 2025 Touriga Francesa Port-Style Wine.

This October the company will look to recruit four cadets, with two at Selaks Winery in Hawke’s Bay and two at Kim Crawford Winery in Marlborough, starting from January.

The cadets spend six months in vineyards and six months in the cellar, with opportunities to explore other areas of the business that interest them.

Rob Lane had a degree in marketing and tourism when he became a cadet in 2014, and has been with the company ever since, recently moving from the winery to a role as vineyard manager, overseeing Erina Downs, The Narrows, and Mills Stream vineyards.

“The cadetship set me up with great opportunities from day one,” Rob says. “It is great to see the number of cadets who have taken on permanent roles within Constellation vineyards, wineries and supply chain after finishing the programme, and we are starting to see that talent filter up to all levels of the company.”

Eleven years after his taster year, he’s helping other cadets navigate the industry, including Briahna Adams, who finished the year-long Marlborough-based cadetship in July 2024.

Now she’s a cellar hand at Kim Crawford Winery and studying for a Bachelor in Viticulture and Winemaking at Nelson Marlborough Institute of Technology.

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“Before the cadetship I had done two vintages in a lab and was super keen to learn more about what the wine industry has to offer,” Briahna says. “One thing I loved most about the cadetship was that it put me out of my comfort zone as I had to move around to different vineyards and then the winery and meet with a lot of different people. I have found that not only have I gained more knowledge about the industry, but I’ve gained a lot of confidence as well.”

Ten years on, she’s Tonnellerie de Mercurey New Zealand Young Winemaker of the Year 2025, Production Winemaker at Yealands Wines, has her own vineyard at Blind River, and is adding to her winemaking degree and WSET Level 3 with a master’s in business administration.

It’s been a stellar journey, which she puts down to the “incredible” people in the industry, and a career she loves. “I like the excitement of it, and having to be on your toes, 10 steps ahead. You have to be very organised with an efficient mindset as well.”

The 28-year-old grew up in Marlborough, but hadn’t considered working in the wine industry surrounding her, instead thinking she’d put years of college rowing to good use as a teacher. After opting for a gap year instead, she “fell into” a cadet role at Constellation Brands, getting a taste of the winery and vineyard, while meeting “industry legends” in the field.

When she finished the year-long cadetship in 2016, Ruby became a cellar hand with the company as she considered her next steps. Then, sitting in the smoko room in the midst of vintage 2017, she realised her ‘gap’ was done. “I thought, ‘I actually love this. I love what I’m doing, I should probably consider making a career out of it.” Before smoko was over she had enrolled at Nelson Marlborough Institute of Technology for a bachelor’s degree in winemaking and viticulture. “I think it was a little bit sleep deprived,” she says with a laugh. “But I’m so glad I did it.”

She worked fulltime and studied part time for the first three years, then fulltime in both to get the degree completed. In 2019 she joined Yealands as a cellar hand, to grow her experience in the industry, and within a year had been promoted to Assistant Winemaker, then Production Winemaker in 2022. In 2023, she worked vintage at Maison M. Chapoutier in Hermitage, Northern Rhône. One of her biggest learnings, working alongside a team of Australians and Kiwis who only spoke English, is that “you can communicate without speaking”. She also learned “some very cool techniques” with Syrah, some of which she has been able to implement in Yealands’ Pinot and Merlot programmes.

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Her work at Yealands is closely wound up with Pinot Gris and Rosé programme, as well as Tempranillo and Merlot, “with input and help and support from the team”. Ruby, who also does some brand work with Yealands and Babydoll brands, says winemaking at Yealands is “very much a collaborative team effort”, especially when it comes to Sauvignon Blanc.

The support of her team came in handy in preparing for the Young Winemaker Marlborough and national competitions. “I’ve said to them multiple times that this is a reflection of them and the work that we achieve together, because without incredible mentors and support, I can’t go out and achieve something like this.” She’s also been overwhelmed by the “massive camaraderie” in the regional and final events. “There was so much support for each other. Everyone wanted everyone to do really well, and that is such a nice environment to be in.”

Ruby won the Constellation Brands Laboratory Section, the Indevin Wine Judging section, and the Fruitfed Supplies speeches at the Celebration Dinner, but was dazzled by the talents of the two other regional finalists, Dingying Jiang from Kahiwi in Central Otago, and Thalia Osborne from Ash Ridge in Hawke’s Bay. She says the competitions revealed “how truly supportive your young winemaker cohort is around you."

Ruby is putting her money where her mouth is when it comes to her passion for the wine industry, and for Marlborough’s flagship variety. In late winter 2024, she and her partner Jordan Thomas bought a vineyard at Blind River Loop, with 3.6 hectares of the 6ha block planted in Sauvignon Blanc. The couple do all the manual work themselves, along with the mowing, and call on “amazing contractor” Paul McIntyre for spraying, trimming and plucking. “At the moment we sell the fruit and feel very fortunate to have a contract,” she says. “One day we’d love to release our own label, focused on expressing the unique character of our site. It’s a beautiful block, and Jordan and I feel so lucky to own it and to be able to work much of the vineyard ourselves. As a winemaker, having your own label would be a dream come true.”