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    <title>Rubicon Consulting | Behind The Scenes</title>
    <link rel="alternate" type="text/html" href="http://rubiconconsulting.com/nilofer/view/" />
    
    <id>tag:rubiconconsulting.com,2008-04-02:/nilofer/view//19</id>
    <updated>2009-06-10T18:16:16Z</updated>
    <subtitle>Nilofer Merchant's View of Entrepreneurship, Leading and So ON</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Publishing Platform 4.01</generator>

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    <title>BTS: The View From Here - Tweet (#2106366193)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/HTXHuvzzzDE/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2521</id>

    <published>2009-06-10T18:16:16Z</published>
    <updated>2009-06-10T18:16:16Z</updated>

    <summary>Setting the tone/climate for a new user to board/blog/site hard to set as there is really no front door. #OCU2009....</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Setting the tone/climate for a new user to board/blog/site hard to set as there is really no front door. #OCU2009.
        http://twitter.com/nilofer/statuses/2106366193
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/HTXHuvzzzDE" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2106366193/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2106121903)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/DqltVvFABK0/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2519</id>

    <published>2009-06-10T17:55:03Z</published>
    <updated>2009-06-10T17:55:03Z</updated>

    <summary>Yahoo community managers use key words (enthusiastic, frustrated) to signal to execs how their property is doing. #OCU2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Yahoo community managers use key words (enthusiastic, frustrated) to signal to execs how their property is doing. #OCU2009
        http://twitter.com/nilofer/statuses/2106121903
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/DqltVvFABK0" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2106121903/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2106096183)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/nGlXnILBsoA/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2520</id>

    <published>2009-06-10T17:52:43Z</published>
    <updated>2009-06-10T17:52:43Z</updated>

    <summary>Community managers are on the frontline: they act like product managers to make sure new features/needs get built. #OCU2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Community managers are on the frontline: they act like product managers to make sure new features/needs get built. #OCU2009
        http://twitter.com/nilofer/statuses/2106096183
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/nGlXnILBsoA" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2106096183/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2105942116)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/udbGGslKMo8/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2517</id>

    <published>2009-06-10T17:39:22Z</published>
    <updated>2009-06-10T17:39:22Z</updated>

    <summary>Yahoo experiences less than 5% churn when product/site/comminity shutdown; 70% of community gets a reponse. #OCU2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Yahoo experiences less than 5% churn when product/site/comminity shutdown; 70% of community gets a reponse. #OCU2009
        http://twitter.com/nilofer/statuses/2105942116
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/udbGGslKMo8" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2105942116/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2105853543)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/cvEIbXsb56s/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2518</id>

    <published>2009-06-10T17:31:47Z</published>
    <updated>2009-06-10T17:31:47Z</updated>

    <summary>Allowing users to leave (export data, etc) is 1 way to manage angry mobs online. Most don't -Yahoo 360 comm mngr. #OCU2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Allowing users to leave (export data, etc) is 1 way to manage angry mobs online. Most don't -Yahoo 360 comm mngr. #OCU2009
        http://twitter.com/nilofer/statuses/2105853543
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/cvEIbXsb56s" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2105853543/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2105436114)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/xq06Zy76zvk/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2516</id>

    <published>2009-06-10T16:56:32Z</published>
    <updated>2009-06-10T16:56:32Z</updated>

    <summary>Law of two feet: if you are not learning or contributing, it is ur responsibility to find someplace u can #OCU2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Law of two feet: if you are not learning or contributing, it is ur responsibility to find someplace u can #OCU2009
        http://twitter.com/nilofer/statuses/2105436114
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/xq06Zy76zvk" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2105436114/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2105173768)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/8rMVSl6nsXM/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2515</id>

    <published>2009-06-10T16:34:27Z</published>
    <updated>2009-06-10T16:34:27Z</updated>

    <summary>Okay. Yahoo people here. They say they want to deal with angry members of community as they shut down Yahoo 360. #OCN2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Okay. Yahoo people here. They say they want to deal with angry members of community as they shut down Yahoo 360. #OCN2009
        http://twitter.com/nilofer/statuses/2105173768
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/8rMVSl6nsXM" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2105173768/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2104963563)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/UISBTxEoCeM/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2513</id>

    <published>2009-06-10T16:16:44Z</published>
    <updated>2009-06-10T16:16:44Z</updated>

    <summary>The snarky comment I could make. Between Yahoo and Google, which one cares about community? #OCU2009 (unfair?)...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        The snarky comment I could make. Between Yahoo and Google, which one cares about community? #OCU2009 (unfair?)
        http://twitter.com/nilofer/statuses/2104963563
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/UISBTxEoCeM" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2104963563/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2104947873)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/AydYEDflgK0/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2514</id>

    <published>2009-06-10T16:15:26Z</published>
    <updated>2009-06-10T16:15:26Z</updated>

    <summary>8 people from Google so far. 1 from Yahoo. #OCU2009...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        8 people from Google so far. 1 from Yahoo. #OCU2009
        http://twitter.com/nilofer/statuses/2104947873
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/AydYEDflgK0" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2104947873/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2104290435)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/od8Pan7egeQ/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2512</id>

    <published>2009-06-10T15:20:23Z</published>
    <updated>2009-06-10T15:20:23Z</updated>

    <summary>What business related topics of online comminity should I work on at the unconference? Give ideas; I'll report back on that today....</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        What business related topics of online comminity should I work on at the unconference? Give ideas; I'll report back on that today.
        http://twitter.com/nilofer/statuses/2104290435
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/od8Pan7egeQ" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2104290435/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2103911025)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/EXi0O4wwNwg/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2511</id>

    <published>2009-06-10T14:47:57Z</published>
    <updated>2009-06-10T14:47:57Z</updated>

    <summary>Off to community unconference in mtn view. Psyched....</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Off to community unconference in mtn view. Psyched.
        http://twitter.com/nilofer/statuses/2103911025
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/EXi0O4wwNwg" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2103911025/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2103354285)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/0qQc6vHUk9M/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2510</id>

    <published>2009-06-10T13:57:06Z</published>
    <updated>2009-06-10T13:57:06Z</updated>

    <summary>How do you define collaboration? is it the same as collective? no. Clarity: Link...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        How do you define collaboration? is it the same as collective? no. Clarity: &lt;a href="http://tinyurl.com/lxuj2q (via @vanderwal, @jhagel)"&gt;Link&lt;/a&gt;
        http://twitter.com/nilofer/statuses/2103354285
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/0qQc6vHUk9M" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2103354285/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2095739986)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/BxPzYG1kWNQ/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2509</id>

    <published>2009-06-09T22:56:12Z</published>
    <updated>2009-06-09T22:56:12Z</updated>

    <summary>Listening to CEO of VirtualPBX tell me new bus ideas. V. Interesting business....</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Listening to CEO of VirtualPBX tell me new bus ideas. V. Interesting business.
        http://twitter.com/nilofer/statuses/2095739986
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/BxPzYG1kWNQ" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2095739986/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2082493664)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/v9MMZXeEnZ4/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2508</id>

    <published>2009-06-08T23:02:01Z</published>
    <updated>2009-06-08T23:02:01Z</updated>

    <summary>Another day, another meeting. This one: break out strategies for the 'next thing' to grow new segment. $200M in 2-3 years expected....</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Another day, another meeting. This one: break out strategies for the 'next thing' to grow new segment. $200M in 2-3 years expected.
        http://twitter.com/nilofer/statuses/2082493664
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/v9MMZXeEnZ4" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2082493664/</feedburner:origLink></entry>

<entry>
    <title>BTS: The View From Here - Tweet (#2079825174)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/rubicon-bts/~3/bVPF5OlEIG4/" />
    <id>tag:rubiconconsulting.com,2009:/nilofer/view//19.2503</id>

    <published>2009-06-08T19:08:12Z</published>
    <updated>2009-06-08T19:08:12Z</updated>

    <summary>Just registered for Community Unconference for Wednesday in Mtn View. Who else is going?...</summary>
    <author>
        <name>Nilofer Merchant</name>
        <uri>http://www.rubiconconsulting.com/insight/winmarkets/nilofer_merchant/</uri>
    </author>
    
        <category term="Tweets" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://rubiconconsulting.com/nilofer/view/">
        Just registered for Community Unconference for Wednesday in Mtn View. Who else is going?
        http://twitter.com/nilofer/statuses/2079825174
    &lt;img src="http://feeds.feedburner.com/~r/rubicon-bts/~4/bVPF5OlEIG4" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://rubiconconsulting.com/nilofer/view/2009/06/tweet-2079825174/</feedburner:origLink></entry>

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