Fall Fashion Week 2013 brings us a myriad of events including The First Annual “The Reality of FASHION The Reality of AIDS” reality star runway show! Reality Stars, and celebrities that have appeared on Reality TV, will join forces to walk the runway for a first-of-it’s-kind philanthropic event. There is an estimated 300,000 people within the U.S., that are infected with HIV/AIDS, and do not know it. Our hope is to raise funds, increase awareness, and work to end this devastating epidemic.

The participating star lineup includes Deena Nicole Cortese of The Jersey Shore, Lil Kim of Dancing with the Stars and The Pussycat Dolls Present Girlicious, Malaysia Pargo of Basketball Wives L.A., Sheree Whitfield, Janice Dickinson, Brittany Brower, Keenyah Hill, Ramona Rizzo, Alex McCord,  Ramona Singer, Tiffany “New York” Pollard, Michelle Money, Courtney Robertson, Tracy DiMarco, Jessica Romano, Briella Calafore, Nikki Rae Walker AND MORE!

The Reality of FASHION The Reality of AIDS is presented by Beautiful Planning Marketing & PR (BPMPR)

LAS VEGAS, Jan. 31, 2013 /PRNewswire/ – Star of “The Expendables” franchise, commentator, entrepreneur and 6-Time UFC Champion, Randy Couture is expanding his brand empire to include a premiere men’s signature cologne, Xtreme Couture. Randy’s Xtreme Couture MMA is one of the strongest & most respected brands in the MMA market and the entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.

(Photo: http://photos.prnewswire.com/prnh/20130131/LA52314)

Couture worked hands-on with his design team to create his custom detailed bottle, which is unique with elements of Couture’s heritage. The scent was crafted at the finest perfumeries in France to arrive at the final product. The fragrance opens with a clean, fresh citrus accord, and then folds into an energetic middle of peppercorn and ginger. The dry down  pushes  the  overall  sensuality  and  masculinity  with  warm  musks  blended  with creamy sandalwood and sensual amber.

“With a successful fashion clothing line under the Xtreme Couture brand, it seemed natural to segue into the fragrance arena,” Couture says. “It is my vision to grow the Xtreme Couture brand and my passion is to see this signature fragrance be enjoyed by my fans and today’s modern man who wants to wear a quality luxury scent.”

Couture’s mantra for life is “The Best Never Rest.” Some of his business achievements include being an MMA Fitness Facility owner, XCAP Sports Nutrition owner and apparel partner with Affliction. Additionally, Couture founded the Xtreme Couture G.I. Foundation a non-profit aimed at helping wounded and in need veterans returning home. It is to this foundation that Couture will donate a portion of proceeds from the sale of the Xtreme Couture Fragrance to benefit US Troops.

Interested in placing an order please visit www. X t remecoutureacc.com

For media requests please contact Samantha Hill, WKT PR– SamanthaH@wktpr.com  

For sales and marketing inquiries please contact Dena Wiseman at 775-250-7649 or Dena.Wiseman@XtremeCoutureACC.com

 

SOURCE Xtreme Couture

LOS ANGELES, Jan. 31, 2013 /PRNewswire/ — In thinking of the archetype of the classic bride, one conjures up images of a sophisticated, dream-like vision in white, a woman who epitomizes elegance and grace. Every bride wants to look her very best on her wedding day, with many betrothed women hoping to achieve a completely refined and modest appearance. These days, brides are also embracing trends that aren’t so typical. According to current bridal magazines and blogs, many 2013 brides will be unconventionally clad in backless gowns and dresses with darling bows, and wearing surprising headpieces. New York fashion house Jovani is known for unveiling the most sumptuous wedding dresses for the fashion-forward. This year will be no exception, as the designer’s latest bridal collection features utterly elegant pieces, as well as uniquely-designed dresses with unexpected details.

Jovani pairs veiled headpieces that add a whimsical touch to the bride’s fine ensemble. Some of these items are similar to vintage cocktail hats, typically worn with fancy party dresses. However, these fine pieces from Jovani are richly-designed and fittingly paired with the most luxurious wedding gowns. Some of these headpieces are worn to one side and are in step with the 1920s-inspired look that is currently trending. With a netted tulle wedding hat, the bride will be both fetchingly modern and classically sophisticated.

Design aspects of wedding gowns which caught the attention of women in past years will grow greater in popularity in the coming months. One such trend is soft overlays, and plenty of Jovani designer dresses for the bride incorporate this charming element. The sheer overlays on mermaid-type skirts as well as fuller, billowing skirts create a fanciful silhouette effect. In choosing a Jovani dress with a sheer overlay, the bride will be romantic and ethereal.  Jovani wedding gowns in the current collection feature sheer lace overlays.  For hundreds of years, fine lace has been associated with bridal dresses. While this element is a standard of wedding wear, it is by no means dated. Many new gowns in 2013 will feature portions of Chantilly lace at the neckline or cascading over the entire dress. When a bride-to-be views the wedding dresses from Jovani, she will see many dresses with lace overlays, some with meticulous beading.

Another 2013 bridal fashion trend is fine beading and jeweled details covering bodices or the complete piece. Some of these gorgeous Jovani dresses are lavishly embellished with delicate beads and tiny, shimmering gems. Like the lace-heavy wedding gown, the bejeweled dress is another very feminine option, perfect for the woman who wants to be eye-catching through her entire ceremony and reception.

The optimal way for the affianced female to discover her beloved Jovani wedding gown is to spend some time perusing the extensive collection of wedding dresses presented on the designer’s official website. When the bride clothes herself in one of the gorgeous couture wedding gowns from Jovani, she will be admired by friends, family, and especially, her new husband, for the beauty she displays as well as for her impeccable taste.

To view Jovani’s current collection of wedding dresses, visit www.jovani.com.

SOURCE Jovani