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This September SAE Institute Dubai introduces Digital DJ, a radical course that takes aspiring and experienced DJs and makes them masters not only of turntables and mixers but also of the latest revolutionary digital DJing technology. The word “DJ” has changed. Originally people who played records on radio, DJs are now artists in their own right and often superstars.

They are linked with new trends and cutting styles and are at the forefront of youth culture. And it seems everyone wants to be one. But becoming a DJ takes skill and knowledge. You need to know how to “beat match”, “mix”, “set loop points” and you need to know about things like EQs, levels and crossfaders. And THEN you can be a superstar. If this is your dream, then the Digital DJ Course from SAE Institute Dubai can get you on track. The 4-week part-time programme teaches the skills and techniques required for DJing using the music you love and the gear that’s hot. The DJ world used to be about carrying records (lots of records), scratching vinyl, damaging needles, and only being able to do a limited number of tricks. But not anymore. Welcome to the digital world. Today DJing is seeing a new revolution, one that comes with a laptop. With software like Torq, Traktor Scratch and Ableton Live, DJs are now performing tricks previously unheard of. And the Digital DJ Course from SAE Institute will take you there too, with the most cutting-edge technology available for the DJ world. So whether you are a bedroom DJ wanting to hone your skills, or whether you are a pro DJ looking to switch to the newest technology, or whether you have never touched a deck in your life, the Digital DJ Course from SAE Institute is for you. Enrolments are now being taken for the course that commences 23rd September

The SAE/Radio 1 DJ competition is about finding hidden DJ talent in the UAE, then giving them the latest tools (hardware and software) to improve their skills. From there, the winner will also be able to take their skills to the next level – Electronic Music production. The winner will receive a 12 week Electronic Music Production Course from SAE which teaches students the latest production techniques and software to make your own dance music composition.

Want the SAE experience? Then make sure you come to the next Study at SAE for a Day which will be happening on Saturday 8th September 2007 between 2:00-5:00pm. Choose to attend a free SAE class in either Film Making, Audio Engineering, Animation, or Multimedia. You must register your place by contacting Michelle at infodubai@sae.edu or calling the office on +971 4 3616173.

SAE Dubai will be constructing a promotional stand at the Virgin Megastore, Mall of the Emirates. The promotion will take place from the 1st September till the 14th September 2007. We will be constructing a mini recording studio and also have one of our Digital DJ workstations for people to try out. And during this time, if you purchase anything from ANY Virgin store in Dubai, you will have the opportunity to WIN one of 8 short courses from SAE. So come and say hello.

Our current Course Coordinator for Animation Jonathan Strugnell, is leaving SAE Dubai to head the Animation Dept at SAE Jordan. So one of our current Animation lecturers Syed Mujeeb has been promoted and is now our new Animation Course Coordinator.He is joined by a new staff member Amir Jahanlou. Both are highly skilled animators and excellent lecturers. We wish them all the best and also best of luck to Jonathan as he relocates to Jordan.