SaftSeo

How to do content research for better SEO?

noreply@blogger.com (Anonymous) — Fri, 09 Sep 2016 11:49:00 +0000

How to do Keyword Research

Nowadays effective keyword research is an increasingly important skill for digital marketers and blogger. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing..

There are quite a few great, thorough keyword research guides on the internet (see Kissmetrcs here, Copyblogger here, and Moz here). In general, they all tells you to follow this simple process:

1. Create a seed list of starting terms

2. Expand your list using keyword research tools

3. Refine your list with competitive research

But you must’ve tried this process and I’m guessing it didn’t actually work for you. Right? That’s why am I adding one more article to understand this whole process. Because I want to introduce you to a framework for categorizing keywords that I found when I was hanging around the blogs.

The idea behind this model is that different keywords represent different levels of interest and intent; some search terms are used by people close to a conversion, while others are used by people still in the early stages of research.

The model imagines that your desired conversion event is the center of a target. Keywords are categorized by type and arranged by how effective they are at converting. As a rule, it makes sense to invest the most time and money in keywords closer to the bullseye. Only after you have fully maximized the volume from those should you move further out.

1. Brand terms. People who are familiar with your brand already are the easiest of all to convert. In terms of volume, this category of keywords might not produce the most impressions or page views, but they usually will have the best conversion rate (in both paid and natural search).

2. Product terms. This is what your product is or does and what problems it solves. Depending on how diverse your array of products or services is, this list could be huge. People who are searching for these terms are a little further back in the decision cycle, and your cost per action (CPA) on these terms usually will be higher than on brand terms. But you can get only so much volume from brand terms, so eventually you’ll want to start winning with product terms, too.

3. Competitor terms. There was a time earlier in the life of paid search marketing that competitor terms were second only to brand terms for conversion rate and CPA efficiency. However, in recent years, Google has tightened up their quality score requirements; and now it is nearly impossible to find a reasonable cost per click (CPC) on competitor terms. If you have money to spend and are trying to make inroads against a strong competitor, these could be good terms for you.

4. Substitute product terms. This is something someone might use instead of your product. For example, if you’re selling pens, you might consider bidding on (or optimizing for) “pencils.”

As with competitor terms, Google won’t give you a lot of credit for relevance on these terms, so they will be more expensive to bid on for pay per click (PPC) and harder to win for search engine optimization (SEO). However, if you’re getting all the volume you can out of previous categories, they are worth considering.

5. Complementary product terms. These are things that go with your product, such as “TV stands” if you sell TVs. Basically, they are someone else’s product terms. You might win some marginal conversions with them.

6. Audience terms. This category covers all kinds of other terms that people in your target audience might be searching for. Usually the impression volume on these words is vast, so it can be a tempting category to try. Also, since this category is more aligned with traditional display targeting, which is based on the interests and pastimes of the audience, you might get a lot of suggestions from higher ups about trying these types of words.

That’s one reason the target model is so helpful. By understanding that these terms reveal there isn’t much intent on the part of the searcher to discover your product, you won’t be surprised when the terms act like display ads and generate the lowest conversion and highest CPA of all of your words.

Using the Target Model in Your Keyword Research

Now that you’re familiar with the target model, here’s how it comes into play during the steps of keyword research:

Creating your seed list

A seed list is your initial set of keyword ideas. Write down the six keyword categories. Then use a combination of brainstorming and investigation (see below) to fill out the list with keywords, spending the most time on brand and product terms.

You want this list to be thorough in terms of capturing all the things your product does and the problems it solves, but you don’t need to be exhaustive in coming up with synonyms, etc. That will happen in the next step.

1. Research your audience. What terms does your audience use to describe your products or services? What other relevant terms do they use in their day-to-day lives? Look at blog posts and comments, forums, LinkedIn groups, and your own support requests.

2. Find the search terms in use now. Use your analytics tool, Google Webmaster tools, and your weblogs to see what search terms people are using to get to you. If you have access to data on your internal site search, look at those terms to see what people are looking for.

3. Get some suggestions. Soovie is a tool that lets you enter a keyword and see what the top autocompletes are for a number of different search engines and other sites. It’s not worth running every keyword through Soovie, but you might try a couple to see if you missed anything.

4. Check out the competition. Tools such as SpyFu or SEM Rush let you see what competitors are bidding on. As with Soovie, there’s no need to spend hours on these sites. But it can be helpful to put in a few competitor names or key terms to see if there’s anything you didn’t think of.

Building your keyword list

Now it’s time to expand your list. Pop open your favorite keyword research tool and start entering your keywords.

“Wait!” I hear you saying. “What should be my favorite keyword research tool? Do you have a secret weapon?”

Nope. Many keyword research articles recommend a whole list of tools, but in my opinion you can start and end with the Google Adwords Keyword Research Tool. In the U.S., the majority of traffic comes from Google, and the proportion of PPC traffic is even higher, so you might as well get your words – and your traffic estimates – from the authority. A few tips for how to use it:

1. Group words by topic. As you start putting in your keywords, you can enter more than one keyword at a time, but keep them topically grouped. For example, if you sell both mustard and ketchup, you can put “mustard” and “Dijon mustard” in at the same time, but put ketchup in separately.

2. Under Match Types, select Exact. You can find a thorough explanation of Google match types here, but basically Exact Match will give you the number of searches for that term and that term only. This is a better and more conservative estimate of the search traffic you might get from a term.

3. Under Advanced Options and Filters, select the language and location you’re interested in. If you want only Spanish speakers from San Francisco, set up the filters that way. The number you see in Local Monthly Searches will reflect searches from people matching your criteria.

4. Set up your columns. Select the columns Competition and Local Monthly Searches. There are columns with other data, including approximate CPC, but I never have found them as useful as these.

5. Check off the keywords that seem interesting; then select Download/My Keyword Ideas. This will produce a spreadsheet of your results. The keyword ideas stay in the left column as you enter more seed terms, so you can just download after you are finished.

Refining your keyword list

Now that you have a good list of keywords, it’s time to refine it and zero in on the best keywords. This is especially important if you’re developing a keyword list for SEO, where there is a limit on how many words you can reasonably optimize for. There aren’t any hard-and-fast rules here; you’re generally looking to eliminate less interesting words. Some factors to consider as you hone your list:

1. Keyword Category. If you ended up with 500 audience keywords but only 15 product keywords, you probably can drop some of the less interesting audience terms. Focus on the categories closest to the center of the target.

Also, use the categories to understand the intent of the search. In other words, if you sell a B2B financial product, then “financial management” is a potential product term, but “financial management jobs” is an audience term and therefore less interesting.

2. Competition. In the online tool, Google rates keyword competition from Low to High. In your downloaded sheet, they’ll have changed this to a number from 0 to 1, with higher values meaning more competition. Google’s number relates to paid search only. Moz has a tool (available to paid subscribers) that gives a keyword difficulty score for SEO.

These tools can help you find words that you might have an easier chance of winning. Don’t spend a lot of time fretting over these numbers, though. You shouldn’t be discouraged from going after more competitive words, just understand that it might be harder.

3. Search Landscape. Enter some of your most important terms into Google (or another search engine) and see what comes up. For example, if you’re doing a campaign for the bath-and-body brand The Body Shop, until you see the search results, you might not realize that “body shop” also refers to cars.

Also, if you have a marginal term of ambiguous meaning, it might be worth dropping it off the list. And you can start making a list of potential negative keywords for any off-topic results you see (that is, keywords you don’t want your ads to appear for).

4. Semantic Grouping. As you go through your words, create a column to group them semantically. For example, words like “free website,” “free website creation,” and “free website tool” might be grouped under “free website.” These tightly-connected groups of words can be used later as your PPC ad groups. If you find a group with a large number of words, you might drop some of the ones with a lower search count.

Many people want to know how big their keyword list should be. This depends a lot on how big or complex your product or service is, but it doesn’t need to be huge. Unless you are developing a list for a large enterprise, think dozens or hundreds instead of thousands. In PPC, you can use broad match (to capture long-tail terms) and Google’s keyword reports (to add the effective ones to your list).

Categorizing your keywords to capture the interest and intent of the searcher can help you develop, refine, and analyze your list. Have you tried something similar? Let me know in the comments.

How can you make your videos or channel to rank better on YouTube search reults?

noreply@blogger.com (Anonymous) — Fri, 09 Sep 2016 07:40:00 +0000

How can you make your videos or channel to rank better on YouTube search results?

Youtube gets around 200000 new videos and billions of views every day. Sometimes it gets pretty hard to make your video rank higher on youtube search results even with some great interesting content while there are some videos which ranks better even with even 'Doesn't making any sense' content.

If you are suffering from this reason as well then there is a good news for you guys today i'm gonna tell you the actual factors that decides this whole ranking system on youtube.

Video file name (Title) :- This is used when attempting to categorize the content, so be sure to label it using target keywords.

Views :- Your videos will perform much better in terms of search ranking if it gets large amount of views in a short period of time. Because the youtube algorithm calculate the content people looking for on the basis of views.

Tags:- The most important feature of youtube that decides the ranking of videos is the tags of video, So before publishing a video created in 2 hour of hard work, Do a proper keyword research and see your video rank high on youtube.

Description:- Youtube gives us a massive 5000 character limit for the description of videos, Just think about it, It must be 'that much' important for the video, So take your time and write a full detailed description of the videos you publish on youtube.

Watch Time:- YouTube used to use view counts and comment volumes as factors, butchanged this to watch time in 2012 as the previous factors could be gamed relatively easily.

Reports:- These are negative factors which could harm your video’s rank. If your video get reported many times then youtube stops suggesting it to more peoples and ranks it lower so that people can not find it easily.

HD videos. HD quality videos are preferred to lower picture quality ones, though this does not mean that lower quality homemade videos don’t work at all. But youtube's search tool make it less often too appear in people's search results so that youtube could maintain it's visitors to keep returning back

In-video annotations/YouTube cards:- Annotations allow you to add linkable text to a video; including notes, calls to action, and links to related video assets. This serves to build greater authority and encourages CTR, views and shares. YouTube developed ‘annotations’ in 2015 to include ‘Cards‘ which are better looking version of annotations. The big difference is they work better across screens, and especially on mobiles.

Thumbnails:- Not a ranking factor, but a well-chosen thumbnail should help to improve click through rates and increase views. The ideal size = 640 x 360 pixels minimum, 16:9 aspect ratio.

Likes and dislikes:- This indicates the engagement rate of visitors to the videos.

No we have talked about the videos then the next topic is that ' How can you make your channel gain more subscribers? '

High quality content:- Focus on the 'quality' not the quantity. Because if you uploads high quality content then you don't have to ask people to subscribe the channel, They will do it themselves.

Keep it simple:- Your channel name must give the users to give the idea of what is your channel about? And stick to it's niche.

Make it easy to discover:-Make annotation on your videos to subscribe the channel directly from the videos, or share it among the social media platforms.

External links:- Youtube get's around 40-45% of traffic from the other websites, So keep this factor in mind and promote your channel on the famous website other than youtube itself.

Traffic sorce:- Keep track of the traffic source for your video and all other factors like which age group likes your content most, and whether these are male ones or the females.

All this data can help you to learn from what does and doesn’t work, and to improve the effectiveness of your video content. And if you guys think that i have missed something then please comment below to let me know.

Blogging tips for Beginners

noreply@blogger.com (Anonymous) — Sat, 03 Sep 2016 08:41:00 +0000

20 Blogging Tips for Beginners

There are millions of blogs out there already providing information that you wanna provide. Then how can we think that our blog will be different then the others. "Peoples likes the unique Things" Right?
That's why i came up with combining these 20 tips that really work on making your blog stand out.

Be Unique- That's right. Because the internet is full of copyrighted content which may get you in trouble if you copy that content and just paste it on your blog with proper usage rights.

Be Honest- Indeed, Why'd you wanna lie to people who loves to hear your mind. Blogging is passion, and you don't wanna lie about your passion. So tell the truth.

Pick a subject(Niche) to write about- So that if people think about any subject your blog should come up in their minds first.

Be patient- It all takes time to get somewhere, So be patient for succeeding.

Make your content easy to share- The most numbers of traffic comes to any website is organic traffic, Which means the traffic that comes from some other website. So make your content easily share able so that more people can see it.

Give one ear to community- Complete posts, Take ideas from community that what would they like to read about.

Don't analyze the stats to early- If you wanna success in blogging in a week then the blogging is not made for you. It is good to check stats but only if they motivates you, If they don't, make them change by writing good content.

Networking-Connect with your audience regularly through facebook,E-mails,Twitter.

Allow guest posts- Guest posting means allowing other people to write and publish an article on your blog, You get the idea.

Create resource- Don't write old content. Because the browsers will find it irrelevant.

Be precise - Never write too short is that people don't even get the idea about your post and, Don't write too much is that people get bored reading your stuff. Just be precise.

Invest in your blog-(Not mandatory) If you are willing to invest in your blog then do it. I assure you it will pay you back.

Don't Hide anything- "Knowledge creates more knowledge". Give out everything you know about any post you are writing to the audience.

Make points- Your post and you both should be making a point about your saying.

Use short sentences- Short sentences explains the most.

Stay motivated- Blogging takes time but ultimately you win if you don't give up.

Write regularly- Again, not too much not too less, 7-8 posts most for a week and at least 1-2 post every week.

Get used to "hate"- If you are being hated because of your posts, It means you are winning. And if there is only hate, You must be wrong about your posts.

Build up your connections- E-mail list, So you can easily tell people from their inbox about your new post.

Follow the experts- Try to use their "Being Famous" formula.

So these are my ideas about writing blogs for beginners. If you think i might've missed out any important idea I'll be happy to help you guys. Write your ideas in comment box below. Share the post with your friends.

How to get more traffic to Blog.

noreply@blogger.com (Anonymous) — Wed, 31 Aug 2016 05:20:00 +0000

How can you get more traffic to your blog.

These days the internet is full of people and websites looking for information and/or providing the information. The main thing that drives any web-site or blog owner crazy is that "HOW DO I GET MORE TRAFFIC TO SEE MY CONTENT?".

Well there are few methods to get more traffic to your content are listed below.

1. Know your audience.

You have to know the behavior of your audience, Like -what do they want,-What information to give them which they might find helpful and share the info to their friend circle. For that you have to communicate with your audience, Organise some giveaways, Appreciate them.

2. Participate in their gathering.

You have to understand the audience's nature to better understand them and make yourself useful to them. For this visit the blogs, Facebook pages, or any other community forum which sends you the most traffic.

3. SEO (Search engine optimisation).

Make your content seo friendly, Because most sites get their traffic from search engines like Google, Yahoo, Bing. For making your content SEO friendly you have to include seo friendly "Keywords" in your content so that the search engines shows your content first to someone searching for information.

TO find the keywords people use in their search query goto this amazing website Keywordtool.

4. Use the SOCIAL MEDIA.

The second most important factor to get traffic to your site or blog is "Social Media" which is Facebook,Twitter,Instagram. Head to these social media platforms and find the audience which has similar interest as your site. For that you can use search tools. For example if youe want to find peoples who has interest in pets,Then just search the facebook for "pets". You'll get many search results, Find the pages with name pets name and most users for that page. After finding that page the next step is to join that page and that's it. You are now in a community of peoples who likes pets.

5. Analyse the results.

The best way to find out what works for your site and what doesn't you have to analyse the results. To do that head to the Google Analytics which is the best yet completely free tool to analysing the result of your hard work. It helps you to find couple things like

Traffic source
Page views
New visitors
Returning visitors
Bounce rate
Average visiting time. etc

6. Using media (Pictures,videos)

People says 'A pic can say thousand words' which is absolute true fact. Because the media has very impotence to get traffic. A pic help you to make yourself easily understand the audience. And the other thing is that people find solutions of their problems in the google image search too. The image displayed there has the backlinks connected to your sites. Which means if people want to know the source of that pic they'll end up at your site.

7. Include lot's of keywords in post.

There, i said it again. The keyword is the way to your site through the search engines. Make a good research on the traffic attracting keywords before posting any content. For example if you are writing about 'ways to teach you pets' then make a title more attractive like "How to tech pets".

8. Focus on the design of the site.

While designing the site, Think like one of the visitors of your site and ask yourself 'If i were a visitor would i like the design?' Make your content easily discover able and make the navigation of your site easy.

9. Promote you site.

After writing your posts you have to tell people about it which means you have to promote your content(Site,Blog).

For that post on the social media with links to your content, advertise on Q+A sites like REDDIT and QUORA with links to your content. If you have a budget to spend then buy yourself some audience through google's ad program "Google Adword" or facebook ads..

Get Started On Blogger

noreply@blogger.com (Anonymous) — Sat, 27 Aug 2016 06:40:00 +0000

The First Thing - Get Started On Blogger

Things you are going to need.

A blogger account.
Unique and attractive name of your blog.
A layout for your blog.
Passion for what are you going to right about.
Time And Work. :-)

So now you know what do are you going to need to get started, So then let's start.

1. A blogger account.

Before signing up for blogger you need to sign up for a google account,The account can be created on This link for free. After completing the signup Process you will have the username and password which will help you to sign in to Blogger.com as well as all other Google Products.

Now go to Blogger.com and sign in, Click on the 'New Blog' and enter the title of your blog and the address of your blog, After completing these you will need to choose the template for your newly created Blog (which you can change later).

Example of Creating a blog.

After creating a Blog the next thing is to create a post.

Example of creating a Post.

Click on the New Post to start writing you first ever blog post.

An example post.

After creating your first example post you have to publish it to let other users access it and find it on the search results of the search engines like Google,Yahoo,Bing.

So this is it, you just learnt to create and publish your first blogger post.