Salad Bowl Branding - Food and Beverage Packaging Strategies and Branding Insights

Nutrition Keys front-of-package labeling not so smart.

C Bobson — Mon, 11 Jul 2011 20:32:37 PDT

The FDA's propsed 'Nutrition Keys' seems similar to the 'Smart Choices' program introduced last year by an overlapping group of companies, which consumers rejected after seeing it applied to products...

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FDA Calls on Food Companies to Correct Labeling Violations

C Bobson — Mon, 18 Apr 2011 13:48:25 PDT

Food labeling is required for most prepared foods, such as breads, cereals, canned and frozen foods, snacks, desserts, drinks, etc. Nutrition labeling for raw produce (fruits and vegetables) and fish...

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Chobani Greek Yogurt, Product Review

C Bobson — Mon, 11 Apr 2011 19:37:54 PDT

To develop a product launch strategy we were asked to try The 17 Day Diet. After 3 months, it has changed our eating habits for the long term. Chobani Greek Yogurt i a big reason for that. [...]

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New Study Suggests Imported Foods Not Safe

C Bobson — Thu, 17 Mar 2011 11:51:59 PDT

Consumers felt that imported foods have the potential of being less safe than foods prepared in the US. [...]

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Nutella, an authentic Italian breakfast companion

C Bobson — Wed, 16 Feb 2011 10:48:00 PST

The original creamy chocolaty hazelnut spread, made with over 50 hazelnuts per jar, contains no artificial colors and no artificial preservatives. Nutella® is spread-ably delicious on whole wheat,...

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Watercress, the oldest specialty food

C Bobson — Tue, 18 Jan 2011 19:18:24 PST

Watercress is one of the oldest leafy vegetables eaten by humans. And after thousands of years, we’ve finally figured out it is actually good for us. Amazing thing about Specialty Foods, we...

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New Packaging Artwork Service supports Specialty Foods!

C Bobson — Tue, 04 Jan 2011 13:29:22 PST

The Packaging Vault® is a secure digital asset management service specifically for consumer packaged goods. Designed by brand packaging experts, it will immediately help food and beverage companies...

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Tasting a Moroccan Foods Trend

C Bobson — Thu, 19 Aug 2010 12:25:43 PDT

[Moroccan Food] At Salad Bowl Branding we keep looking for the next food trend on the menu. While we see patterns emerging in the Mexican, Indian and Asian, there is a new flavor capturing America's...

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The Nueva Latina – Hispanic Women, a Driving Market Force

C Bobson — Tue, 03 Aug 2010 15:43:05 PDT

There is a new cultural identity emerging that represents almost 26% of the entire US Hispanic market, the Nueva Latina. With a market size of about 4 million, this new sub-segment differs from the...

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7 Ways to Evaluate your Products Branding and Packaging and Respond to Changing Markets

C Bobson — Sun, 04 Jul 2010 18:49:56 PDT

To reduce risk to market, savvy ethnic and specialty food importers need to gain an understanding of the different information gathering tools that are helpful in determining consumer wants, needs...

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