Food and Beverage Packaging Strategies and Branding Insights

M and Ms Nutrition Overkill?

C Bobson — Wed, 25 Apr 2012 14:33:41 PDT

M&M’s has recently incorporated the ‘nutrition keys’ and front of package nutrition labeling on their chocolate candies. Since the FDA has not approved universal guidelines for...

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Twists on FDA’s New Health label laws

corey — Mon, 09 Apr 2012 09:01:07 PDT

Do the following symbols look familiar to you? The FDA has been working on a new Front-of-Package symbol system for the last few years. The goal is to convey nutritional content in an...

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Are nutrition label’s telling the truth?

SaladBowlBrandn — Mon, 09 Apr 2012 09:00:57 PDT

Products that are high in fat, high cholesterol and sugars, give off a “don’t buy me” signal that impacts a consumers purchasing decision. By highlighting the positive aspects of the product...

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Westchester Businesses Get Taste of Food Branding

C Bobson — Thu, 15 Mar 2012 11:14:01 PDT

Steven Frissora is the managing partner of Arcanna, a food and beverage marketing company that has been in Peekskill for about 20 years. Thursday was Arcanna's first time attending the Mega Mixer,...

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FDA bending on Front of Packaging Nutrition Rules

corey — Thu, 08 Mar 2012 10:31:44 PST

According to a recent article on foodpolitics.com, FDA is now supporting the front-of-packaging labeling scheme introduced by the Grocery Manufacturers Association (GMA) and the Food Marketing...

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