Sales Lead Management Today

There’s no such thing as an old sales lead!

2013-05-23T21:43:47-07:00

"The only way I know to fix the issue is to make sales lead follow-up a condition of employment for all sales representatives"

How many “ghost” leads does your company get every month?

2013-05-22T11:55:49-07:00

The majority of companies produce 20%-30% more total inquiries and leads a month than company executives realize, but these leads are not counted, distributed or measured. They are lost to view. They are ghost leads.

Google+, YouTube and Google Hangouts

2013-05-08T13:09:10-07:00

Have you ventured into Google+ yet or are you saying, "ONE more Social Media venue? Are you kidding me?" It gets better - with Google+ swallowing up YouTube and GoogleHangouts you can hit them from all angles with very little effort. If you use YouTube, YouTube is redoing it's layout for channels. Our pretty backgrounds with our branding will no longer work. We all have to come up with new banner graphics. Good news is, you can most likely use the same graphic on Google+, too. Here's an example of a freshened up YouTube Channel > Here's an example of...

RANT: Are you really visiting, or is that just your feed I see?

2013-03-26T15:09:16-07:00

As I make the tour around my various LinkedIn groups and Twitter news feed I notice the bulk are automated posts linking to that person's "stuff" or content. There is no engagement, no conversation, no collaboration. "BUY MY STUFF!" "LOOK AT ME, LOOK AT ME!" LinkedIn groups have become a joke filled with avatars pushing transparent content and pitches.

Who's Numbers do you trust? The problem of skewed ad impressions.

2013-03-26T15:05:05-07:00

AdAge Digital posted an article which we like and want you to read. Fake Pageviews Cost Online Advertisers More Than $6 Million Per Month Hijacked Computers Generating Billion of Fake Ad Impressions Monthly By: John McDermott

What good is helpful information if you keep it locked up?

2013-03-22T19:45:48-07:00

How many of you are over the fact that when you click on a helpful or interesting headline the first thing you need to do is fill out a form to view it? This is typical on Twitter and LinkedIn. Time to practice combatting what we rant about regularly. The SLMA.com website has had a wonderful library of articles for members to read. They were required to login and then they had access. This doesn't help everyone who just doesn't feel like remembering one more password. Our article authors take a lot of time to write these articles. We want...

Nominations are Closing for 20 Women to Watch in Sales Lead Management for 2013.

2013-03-07T09:48:38-08:00

ONLY 7 DAYS LEFT TO NOMINATE SLMA MEMBERS NOMINATE A WOMAN WHO IS A LEADER OR INFLUENTIAL IN SALES AND MARKETING. NON-MEMBERS - MEMERSHIP IS FREE - join then NOMINATE! That's all I had to say for the moment. See the current nominees here.

Advice to a friend: There’s no such thing as an old sales lead.

2013-02-27T14:40:53-08:00

But, alas, many marketing managers drift through their jobs with little thought given to ROI because no one in senior management has the brains to ask for a return on investment. The C-Level people spend as little on marketing as possible because no one is capable of telling them the truth: that ROI is predictable.

How personal are your automated communications?

2013-02-13T07:24:04-08:00

"He looks like some sort of client touch from a marketing automation program!"

Why Sales Loves Lead Nurturing

2013-02-07T13:35:27-08:00

If you don’t have a lead nurturing strategy in place, you need one. It’s not just for marketing departments. Companies that start a lead management and nurturing strategy increase sales opportunities by 20%.