During last month, January 2010, we extensively discussed the Franchise Prototype which revolutionized small businesses throughout North America and around the world. We have discussed the pro and cons of how to run a successful Franchise business, based on Michael E. Gerber’s “The E Myth Revisited – Why Most Small Businesses Do Not Work and What to Do About It.”

Acquiring and running your own successful ‘brick-and-mortar’ Franchise can be one of the most challenging business decisions you would ever have to make. On one hand you have the trade name and a proven system to create your own success with. And on the hand, you need a large amount of startup capital, (not less than a quarter of a million dollars) to get you off the ground. Not forgetting you have to deal with rent, lease, employees, inventory, expensive insurance and liabilities, to name a few.

However, one Internet Home Business Opportunity is literally changing the rules on how Franchisees and prospective traditional business owners see their businesses. With the growing power of the Internet and 21st century technology, there is certainly a far better way of creating you own business. A handful of franchisees have already seen this light and have since then shut the doors of their enterprises and turned on their computers generating in excess of multiple five figures monthly, some even generating six figures each month.

You see the recession might have badly affected Wall Street, The City and other financial hubs around the world but the Internet is proving to be a better way of doing business. With 1.5 billion people connected to the Internet and growing, it is easy to understand why the recession might be the greatest opportunity in disguise that you have witnessed if you have the right system.

Work From Home Business Franchises offer better profit margins than their brick and mortar counterparts, to the tune of 50% to 70% return on investment. There are no rent, lease, employees to train, expensive insurance, payroll and frustrations with the Internet franchise and this makes it possible to have high profit margins, without the 16 hour days of work.

The work from home franchise pre-qualifies all your prospects for you by sifting and sorting leads on landing pages. This then leaves you with only serious applicants who are then spoken to by a qualified business coach on your behalf. You can then add a personal touch, if you want to, by calling your pre-qualified applicants just to introduce yourself. As such with this system, anyone, regardless of experience can plug in and be successful.

Just like the pros of the Franchise Prototype that we discussed last month, and like any other business, new franchisees have to learn how to use the system to get their businesses off the ground. However, the unparalleled support system ensures new entrepreneurs are trained by the best in the community and get get going quickly. There are daily conference calls and webinars where new members can watch over the shoulders of what the top earners do daily to run ‘their systems.’ It could not get any easier and more profitable running your own Internet business franchise.

Work from home Internet business franchises are the future. And with Forbes magazine predicting more than 70 million North Americans alone launching their businesses in the next 3-5 years, there has never been a better time to start your own profitable franchise.

To find out more fill the form on this page to get started.

Your Systems Strategy

Everything we see around us is a system. You and I are systems and inside us are other systems. But before I go any further let me define what a system is:

“A system is a set of things, actions, ideas, and information that interact with each other, and in so doing, alter other systems.“

This is the definition Michael Gerber gives in ‘The E-Myth Revisited’ and I think it suffices.

For anything to really work to achieve its intended purpose, it has to be ’systematized.’

Your Make Money Online program is a system. For it to work to produce the results you want, each of its parts must work and contribute to the whole. Hence right from inception of home business idea, you must thoroughly think through all the parts that must ‘fit’ together to make it work. Your landing page design colors and other media on the site, your auto-responder follow up messages, your corporate back office, etc, must all work together to make your business idea come alive. And even more importantly make it work to produce the desired results. You must then ‘tune’ it as times goes on to fix parts of the system that are not performing as expected.

I have said in earlier posts concerning the Franchise Prototype  as a perfect system for creating wealth online, from home for anyone that learns how to use it.

If you have a new Internet Home Business Opportunity that you would like to develop into a Franchise Prototype system, you might want to consider the seven development programs I have talked about so far. However, this takes a lot of time and effort and if you follow the steps I know it will be worth your while.

But if you would rather ‘plug in’ into a Marketing System that’s proven to work for the serious and smart Internet entrepreneur, then I would like to extend a special invitation to you to take a look at what I have to offer, by filling the form on this page.

Thanks!

Your Marketing Strategy

“When it comes to marketing, what you want is unimportant.” – Micheal Gerber, The E-Myth Revisited

Let me paraphrase what Michael Gerber says and say that your Marketing Strategy for your Earn Money Online business starts, ends, lives and dies with your prospect. Some people would like to say ‘lead’, but they’re both the same. The work at home opportunity buyer that visited your page and left you their email address, and possibly their phone number.

So in the development of your Marketing Strategy, it’s absolutely imperative that you forget about your interests, forget about your visions, forget about what you want and like – forget about everything but your prospect!

It’s what your customer wants that matters. And what your customer wants is probably significantly different from what you think he wants.

So let’s delve in to see how we can determine what people who visit our websites want…

So you spent time putting up your website or blog, or, you paid for the site to be set up for you. Now it’s your duty to drive traffic to your site hoping that a few, some, or most of the people who visit the site or blog would find exactly what they’re looking for and leave you their contact details through the lead capture form on the page. And eventually join you to become business partners. Or perhaps they will purchase your product or click on some adsense links on the site. For whatever reason, they are there on your site. But how do you know exactly what they want so that you can give this to them?

Since the time that person came to your Landing Page, their Conscious Mind has absorbed all manner of information from your site: the colors, the images, the design of your site, etc. All this to help them make a decision. This is the first step in the buying process.

However, it’s not your website’s visitors Conscious Mind that make the decision whether to leave their details or make a purchasing decision. It’s the Unconscious Mind. It’s where all the action take place. It’s in your customer’s Unconscious Mind where the the second step of the buying process takes place.

What’s your customer’s Unconscious Mind? It’s their expectations when they visit your site. These expectations lie within the Unconscious Mind.

Their expectations are made up of their own life, their reactions, perceptions, attitudes, associations, beliefs, opinions and conclusions.

And The Conclusion?

If what comes through from the Conscious Mind (messages on your landing page) matches their expectations of the Unconscious Mind, then they will buy from your site or leave their email and possibly join your business. And this happens almost instantly! If the expectations are not matched, they’ll leave. And quickly at that!

The Pillars of a Successful Marketing Strategy

So what do you do you do to ensure you fulfill your customers expectations coming from their Unconscious Mind when they visit your site, so that  you win?

It’s absolutely essential to know who is visiting your website. Simply, know the source of your traffic and let it be as much targeted as it could possibly be.

Learn how to drive this kind of traffic your site using the marketing system used by the top earners in this industry. Fill the form on this page to learn more.

Your People Strategy

Here is a question: How do you get (your) people to do what you want? Don’t wish there was a way you could literally control your prospects’ decisions to do exactly what you want the moment they hit your landing page? If you know how to do it please let me know…

The answer is you can’t!

If you want it done, according to Michael Gerber in “The E-Myth Revisited,” you’re going to have to create an environment in which doing it becomes more important to your people than not doing it. And, where doing it well becomes a way of life for them.

This is because the way you handle your Internet Home Business Opportunity is a reflection of who you are. If you are sloppy at it, you’re sloppy inside. If you’re late at it, it’s because you’re late inside. If you’re bored by it, and not making any money, it’s because you’re bored inside, with yourself and not with the business.

To make this post worth your while, I’m going to assume that you have a team, a downline, members in your work home business. If you don’t have a team yet, imagine yourself having a good number of members in your personal network that you brought into the company.

Now we know that the performance of your network or team will invariably determine how much residual income you make at the end of the month. So it’s important to understand that managing your team well to get results is crucial if you’re to retire in style and never have to worry about money again! Even more importantly, the impact you make on the lives of your members is even a better motivating factor.

When someone starts on your team, take time to let them understand the idea behind the Internet business they just started. Because the idea behind the Internet home business is more important than the business itself. For example, with the Internet marketing company I’m involved with, everybody is given the opportunity to work towards being the best he can possibly be in the area of wealth, financial investment education, personal development and importantly, mastering marketing online.

Your Internet business should be like a martial arts practice hall, a dojo, a place you go to practice being the best  you can you can be, financially, physically (health), and mentally.

You know why most Internet businesses fizzle out faster than you can blink? There are other reasons, but most of them all lead to this one: there is no structure.

People – your team members – do not simply want to work with the most exciting sponsor or upline, or Internet business, ever seen online. They want to work in a business where there is a clearly defined structure for building their dreams and acting out in the world.  A structure through which they test themselves and can be tested to play their best game, ever!

The unfortunate thing is that most Internet businesses do not have this structure where you can express your true self as an Internet entreprenuer. A structure from the Primary Aim to the Strategic Objective and continues through the Organizational Strategy of the creators of the program.

You want to play your real game of earning money online and positively impacting other people lives whilst you play this game? A game which is a measure of you, where you get to inspire people to work for themselves and create their lives they way they want it? Then fill the form on the page and I will see you when you are in there on the inside.

Your Management Strategy

We’ve been discussing the Franchise Prototype version of Home Based, Internet businesses and now we want to look at the Management Strategy for such businesses.

It is easy to think the successful implementation of a management strategy is dependent on you being very skilled and educated in Management Studies. Being a competent manager, that is. Having the best people skills, with sophisticated techniques on dealing with and developing people.

The truth is that you don’t have to be. Is it any good if you have exquisite people skills? Absolutely! In fact I did a series on ‘honing’ your people skills back in September/October 2009.

However, having the best people skills still does not guarantee us success because of one thing. And that is the unpredictability of (your) people. Therefore what you need is a Management System. The System, in essence, becomes your management strategy, the means through which your Internet Business Franchise Prototype produces the results you want from your marketing efforts.

The Management System is designed into your Home Business Franchise Prototype to produce a marketing result. The more automatic the System is, the more effective the Prototype of the home business opportunity will be.  So you want to orchestrate the way management decisions are made. You orchestrate it by putting the way decisions are made into Operation Manuals or better still, on the web pages of the company’s back office. This will eliminate the uncertainties associated with people making decisions on their own whims.

The Management System is also a marketing tool rather than a management tool. It’s purpose is not just to create an efficient Prototype but also an effective one. And an effective Prototype is a business that finds and keeps customers, or more specifically, team members – profitably – better than any of your competitors in the marketplace.

I invite you to take a look at an Internet Business Franchise Prototype with a management strategy designed into it. A plug-in System you can work with to create tremendous amounts of wealth plus investment opportunities. Fill the form on the page and to access it now.

Everyone wants to “get organized”, and it’s no different for the Work From Home Entrepreneur. Now for a small offline, brick and mortar business, creating an Organizational Chart can have a more profound impact on your company than any other single Business Development step. However, our focus is on home, Internet businesses, where more often than not it’s only one person who runs the businesses from their home, online.

So, for the Work At Home professional, it’s obvious you are sole proprietor, and everything resolves around you. So how do you create an Organizational Strategy for your Internet Home Business Opportunity, and is it really useful to you in helping you achieve your goals?

The answer is a resounding Yes!

The best way to look at it is to create an Organizational structure based on the various functions you have to fulfill as a Sole Proprietor, or Internet Entrepreneur, to be more specific.

For the sake of completeness, here is are some of primary functions you have to perform (as if you didn’t know it!)

• You’re the President and the Chief Operating Officer, accountable for the overall achievement of your Strategic Objective. This is crucial. Because a lot of people sometimes make the mistake that it’s their company or sponsor who is responsible for their performance and results. As we’ve discussed in earlier videos and articles, the business which you are selling is only a means, a vehicle, for you to achieve your Primary Aim. And you are solely responsible for your own results, using the business and your sponsor to help you achieve those results.

• You are also responsible for Marketing, Operations  and Finance matters and Research. The best way is to create a Position Contract for each of these positions.

A Position Contract is simply a document that identifies who’s accountable for each position and what they’re being counted on to produce. Then put your signature on the document for each of these positions because you fill each of these positions.

You hold yourself accountable for each of the requirements of these positions and ensure that you achieve them.

It’s essential to document everything that’s required and what’s needs doing to achieve those requirements. A time may come when you might want to sell your website, essentially your business, to someone. Since we have been looking at the Franchise Prototype of Internet businesses, your documentation will remove the human factor of discretion on how each amount of work is to be done. This is very important so go  ahead and do it. When the person picks up your business’s Operational Manual and start using it, it will give them a sense of commitment and accountability and help them go out there and make it happen for themselves.

There is an Internet Business Opportunity which is the Franchise Prototype of online businesses. I invite you to take a serious look at by filling the form on this page. It guides you to set your Primary Aim (if you don’t already have one for your life), and gives you Strategic Marketing Plan aimed at helping you achieve your Primary Aim. So go ahead and fill the form and I will see you when you are on the Inside!

If you haven’t read the last post about how to determine your Primary Aim, I strongly encourage you to do so as this will give you a better understanding of this article.

OK so once you’ve determined what your Primary Aim is, you then turn to your Strategic Objective.

Your Strategic Objective is a clear statement of what your Internet Home Business Opportunity has to ultimately do for you to attain your Primary Aim.

It is a set of standards for measuring your progress and a template for your business and ensuring that the standards shape your business and your experience you receive from the business.

Most Internet entrepreneurs fail to set standards for their businesses thinking that it’s a part time, casual thing. But I believe you are a serious and smart entrepreneur and you have set some standards, at least, for your business. Because any standards are better than no standards at all.

Here is a couple of standards that need to be included in your Strategic Objective

• The First Standard: Money

The first standard of your Strategic Objective is money. How big is your vision? What exact amount of money do you want to earn at the end of your first year in that Internet marketing company? At end of your 2nd, 5th or 10th year with this Home Business Opportunity? $250, 000? $1million? You decide! But think don’t think small. Think BIG.

If you do not know the answer, how could you possibly be certain that this Online marketing company you’re signing up with will be able to help achieve your Primary Aim? Lots of people make the mistake of not knowing exactly what they should be shooting for. So if haven’t please do.

Essentially what you need to know is ‘How much money will I need to live the way I wish? How much money do you need in order to be independent of work, to be free?

Then a business that can give you that kind of money will be worth your while.

At this point another set of standards are immediately brought into the picture. Because once you’ve created a set of financial standards for your life, once you know what your Internet business needs to provide you with as a return on your investment, it becomes obvious that your business has a realistic chance of achieving those standards, of producing that return on your investment.

How can you know whether it does or not? By determining whether the Internet Home Business is an:

• Opportunity Worth Pursuing.

An Opportunity Worth Pursuing is a business that can fulfill the financial standards you’ve created for your Primary Aim and your Strategic Objective. If it is reasonable to assume that it can then pursue it. If it is unreasonable to assume that it can, then no matter how exciting, interesting, or appealing the business is, forget it. Walk away from it. This is because it will prevent you from finding a true Opportunity Worth Pursuing.

How do you know you have an Opportunity Worth Pursuing? Look around and ask yourself this question: ‘Does the Internet business I have in mind of joining alleviate a frustration experienced  by a large enough group of consumers to make it worth my while?’ It will determine what you’ll need to sell and who to sell it to.

Let look at further in this video below:

“The chief characteristic of the volitional act is the existence of a purpose to be achieved; the clear vision of an aim.” – Robert Assagioli, The Act Of Will

May I ask a simple, yet profound question? What was/is your main reason why you decided to become an Internet entrepreneur and start an Internet business?

Whenever I’ve asked my prospective business partners this question, I one particular answer is very common. You probably gave that same answer to the question above. Money. It’s not totally wrong but the true answer is not money. It’s more than money.

There is a role your business is supposed to play in your life because your life and your business are two separate things. Essentially your business is supposed to serve your life, and not the other way round. But before you can accurately determine what that role is you must ask yourself these questions and answer them honestly. After all,  it’s your life. You will then be able to determine what the Primary Aim of your Work From Home Internet Business must be. So here are the questions to help you determine your Primary Aim…

What do I value most? What kind of life do I want? What do I want my life to look like, to feel like? Who do I wish to be?

Your Primary Aim in your home business is your answer to these questions.

Look at from another perspective.

If you ever had the chance to tell your story immediately after your life had run its course, how would you like the story to go? That’s your Primary Aim. What would like to be able to say about your life after it’s too late to do anything about it? That’s your Primary Aim.

Let’s assume you’re currently able to put it into a script. Once you’ve got the script, all you have do is to make it come true. To actively make your life into the life you wish it to be.

Simple? Yes.

Easy? No.

But absolutely essential if your Internet Home Business is to have any meaning beyond work; beyond just making a couple of thousand dollars a month; or perhaps even making multiple five or six figures monthly.

Because if your Internet business is going to become an integral part of that script, if your business is going to become a significant component of your Primary Aim, then you have to let your business know what that Aim is! But how can you possibly do that if you don’t know what that Aim is?

Do you see why your Primary Aim is so important to the success of your Online business?

With no clear picture of how you wish your life to be, how could you possibly begin to live it? Your Primary Aim will give you what first step to take, measure your progress, where you were, how far you’ve gone and how much farther you have yet to go.

So before you start your Internet Home Business, or return to your computer tomorrow if you already have one, make sure you have correctly determined what your Primary Aim is.

Your Primary Aim will become the standard against which you can begin to measure your life’s progress. In the absence of such a standard your life will drift aimlessly, without purpose and meaning.

In that regard, your Primary Aim is the vision necessary to bring your business to life and your life to your business. It provides you with purpose. It provides you with energy. It provides you with the grist for your day-to-day mill.

If you already know your Primary Aim, here is a vehicle of an Internet business to help you achieve it. Fill the form on the page and take advantage of it.

At the heart of the Internet Franchise Prototype we’ve been discussing over the last couple of weeks is a Business Development Program. This Business Development Program is a step-by-step process through which you convert your existing Internet Home Business Opportunity into a prototype where every serious aspiring Internet entrepreneur can plug-in and succeed. The program is composed of seven distinct steps, which involve:

1. Your Primary Aim
2. Your Strategic Objective
3. Your Organizational Strategy
4. Your Management Strategy
5. Your People Strategy
6. Your Marketing Strategy
7. Your Systems Strategy

We’ll look at each of these seven steps in much detail and how each impact your business in the next seven articles but here is something that is noteworthy.

Any ‘proper’ or legitimate home based business opportunity that you decide to join must have a Business Development Program that encompasses these seven steps at the heart of its operations. This is to ensure that you succeed in the short term and long term.

When these steps are clearly defined and incorporated into the modus operandi of the home business, it will work for anyone who learns to operate the system.

You know that it will work without a lot of work and without you, the sponsor, always there babysitting your team members because they have a step-by-step process to follow. I have said in some previous articles and videos that nothing actually beats personal touch and I still stand by it. However, that personal touch actually comes in to complement your team members’ following of the system as laid out in the Business Development Program.

For example, taking your new members on a tour of their corporate back office, explaining to them each component and how it works with every other component and how they can get started quickly to start generating results for themselves. And I love that with my current Internet marketing company because it’s fun!

How your Internet marketing company have innovated systems solutions to people problems in this industry with quantifiable results of those innovations, and how they’ve orchestrated the innovations so that they produce the results every single time the system is put to use by those serious enough to take action.

And the best part, for me, is when a member who has been on my team for say 2-3 months tells me that they’re doing the same for their members as well. They repeating the same process I showed them to their members. Nothing beats that personal satisfaction knowing that you’ve inspired someone to take charge of their financial life and is also helping others do the same. It’s a great feeling! A feeling I can live with every day for the rest of my life! Knowing that I have impacted someone’s life positively!

And all this is possible because there is an Internet business franchise with predictable results, built for the next generation of Internet Entrepreneurs.

You want to know how you can benefit and share similar experience and feelings? Fill and submit the form on this page and I will see you on the other side.

Using the Internet Franchise Prototype to build and create multiple streams of income is a continuous process, an Internet Business Development Process. At the foundation of the process is three distinct, yet thoroughly integrated activities through which your business can pursue it’s natural evolution. We will discuss each one and how it must fit into the whole system of your business.

• Innovation

If your Internet home business opportunity is to stay being unique among its competitors online, then it must innovate. Innovation is not the same as creativity although a lot of people wrongly think it is. Innovation simply means getting new things done whereas creativity is thinking up new things.

As you should be aware by now, things – for lack of a better word – become obsolete very quickly in the Internet marketing industry. Today it’s Social Media marketing like Twitter and Facebook. The next few months it may be something different altogether. Search engines like Google are changing the game all the time for marketers. Essentially, what works today, most probably would become obsolete by tomorrow, because there would be a better way of doing the same thing.

It is therefore crucially important that in order to be able to compete and stay ahead, the Franchise Prototype you use, your marketing system, innovates constantly! If a form of marketing worked six months ago but does not work today, replace it with what works now. Simple.

• Quantification

But on it’s own, innovation leads nowhere. To be at all effective, all innovations need to be quantified. Without quantification, how can you be sure that the new marketing approach your implemented worked? How can you be sure the new ad copy you wrote worked if you’re not tracking and quantifying things by numbers? Your marketing system must have a comprehensive process for quantifying all innovations that are implemented. We have sewed up!

• Orchestration

Once you innovate a process and quantify it’s impact on your business, once you find a marketing strategy that works better than what preceded, once you discover how increase the sign-up rate from your landing page, at that point, it is time to orchestrate the whole thing.

Orchestration is the elimination of choice or discretion, at the operating level of your Work From Home Internet Business opportunity. Orchestration, is almost akin to automation. Why automate? Because humans suck! People will do one thing predictably – be unpredictable.  That’s why you need to orchestrate so that you give your users, a predictable experience all the time. Orchestration is doing what you do, and keeping on doing it, as long as it works. For as long as it produces the results you want in your online business.

In other words, once you’ve innovated, quantified and orchestrated a marketing strategy that works into your business, you must continue to innovate, quantify and orchestrate it. The Internet Business Development Process is dynamic and is unforgiving to anyone who wants to stick to the ‘old ways.’

In the Internet marketing company I’m fortunate enough to be involved in, changes in Search Engine requirements, for instance the recent changes in Google (at the time of this writing) had been anticipated before they were implemented. That’s what the business development is all about; staying ahead of the game and winning all the time.

You want to be part of this cutting edge business? Fill the form on this page and I will take you to it.