Esta semana la compañía Journeyman Pictures pone a la venta a través de su página web el documental "The Bull Runners of Pamplona" dirigido por Aubrey Powell, autor de videos musicales de grupos como Pink Floyd, Led Zeppelin, Paul McCartney, Genesis, Peter Gabriel o Black Sabbath. El trabajo inicial corresponde a un proyecto que pretende crear un largometraje en 3D para Imax sobre el encierro de Sanfermin. Sin embargo, Journeyman nos sorprendió en enero de 2012con la preiere en Usa de este avance en forma de documental que ya está siendo exhibido por festivales como el de New Jersey, el Irvine Festival o el Seattle International Film Festival. Desde esta semana, la novedad radica en el lanzamiento de la venta online de la cinta a través de la web de la productora. Este documental incluye entrevistas a muchos corredores del encierro de Pamplona y allí Javier Solano apunta, en inglés, que "El día en que mueran cinco personas la misma mañana, estoy seguro de que la unión Europea lo prohibirá. También estoy seguro de que mis nnietos no verán el encierro."

Jorneyman Pictures a través de Journeyman.tv pone a la venta este documental para uso particular (36 euros), para exhibición pública (112 euros), para uso educativo o festivo (168 euros) o con intenciones comerciales o institucionales (224 euros).

The Sanfermin Running of the Bulls is a constant publicity ploy because it possesses some very appealing qualities for both agencies and clients. To the long list of previous publicity spots and videos created from this event, we can now add another original initiative - #nodejesquelohaga. Through the web page, nodejesquelohaga.com we are told that Pepe Durán - from Jerez- is committed to running in the Pamplona Running of the Bulls unless he manages to get an interview for his creative friends with the important publicity agency, Sra. Rushmore.

In the video, Pepe Durán, age 39, tells us that he trusts his friends from the world of publicity and that they will achieve their aim of not seeing him having to run in the Sanfermin Running of the Bulls. He confesses that he is not ready for this dangerous event. Among other reasons for not being a good candidate for the running, he alleges that he would slow down the event and this could be dangerous for the other runners.

At the You Tube site from Pepe Durán you can discover several videos from people begging him not to take part in the Sanfermin running of the bulls and beseeching the Rushmore firm to give his friends a hearing. University Professors, students, and other such people might be forgiven for thinking that behind this entire phenomenon there is some kind of university project being played out. The domain is registered in the same name as the web page, viajarasanlucar.com. We shall be keeping you informed on how the whole thing unfolds.

There are just another 47 days to go for Sanfermin 2012 and quite a few people have already done their work to ensure that they have a fun party in Pamplona for the 2012 fiestas. And that means that many hotels, as has been confirmed by the Sanferminbooking.com online booking agency, have already hung up the "No vacancy" sign for the first days of the eight-day fiesta. It must be borne in mind that this year the opening day 6th of July falls on a Friday and so it is easier to have just a weekend visit and manage to hit, not only the opening txupinazo scene, but also two running of the bulls and two bullfights over the same weekend. Even the balconies, which are managed by Sanferminbooking.com to see the Txupinazo and the running of the bulls on the 7th and 8th of July have already been booked up. Now the Sanfermin commercial campaign is already concentrating on the remaining days to exploit the attraction of these world-famous fiestas.

As for the national recession which has hit the whole State, and how it might affect Sanfermin, according to what Mikel Ollo - the person responsible for Sanferminbooking.com and Incoming Navarra-, says, "A drop in the bookings from within the State can be detected compared to the past several years". However, states Ollo, "In Sanferminbooking.com, the drop in national bookings is being offset by the increase coming from international tourism, especially that which is coming from The USA, The UK, Japan and Russia."