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	<title type="text">Social Babble</title>
	<subtitle type="text">Social media, content and digital musing</subtitle>

	<updated>2012-01-09T10:24:35Z</updated>

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		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Is curation making us dumb?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/6_lwGFepfiA/" />
		<id>http://sarachapman.co.uk/?p=293</id>
		<updated>2012-01-08T20:26:24Z</updated>
		<published>2012-01-09T10:24:35Z</published>
		<category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="content curation" /><category scheme="http://sarachapman.co.uk" term="frictionless sharing" /><category scheme="http://sarachapman.co.uk" term="online influence" /><category scheme="http://sarachapman.co.uk" term="online reputation" /><category scheme="http://sarachapman.co.uk" term="pinterest" /><category scheme="http://sarachapman.co.uk" term="social curation" />		<summary type="html"><![CDATA['You are what you curate.' Wise words from <a href="http://gigaom.com/2012/01/04/you-are-what-you-curate-why-pinterest-is-hawt/" title="GigaOm - You are what you curate. Why Pinterest is Hawt" target="_blank">GigaOm.</a> But is the trend for curation dumbing down the content that we share?]]></summary>
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	<feedburner:origLink>http://sarachapman.co.uk/2012/01/is-curation-making-us-dumb/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Marketing Babble is becoming Social Babble &#8211; here&#8217;s why]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/bl1Gi3hCq3I/" />
		<id>http://sarachapman.co.uk/?p=275</id>
		<updated>2012-01-02T22:19:18Z</updated>
		<published>2012-01-03T08:43:09Z</published>
		<category scheme="http://sarachapman.co.uk" term="Content" /><category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="Facebook" /><category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="SEO" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="Twitter" />		<summary type="html"><![CDATA[Marketing Babble is becoming Social Babble - here's why]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/01/marketing-babble-is-becoming-social-babble-heres-why/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Is social media changing how we see success?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/Xi5AqxdM5Cs/" />
		<id>http://sarachapman.co.uk/2012/01/is-social-media-changing-how-we-see-success/</id>
		<updated>2012-01-02T21:40:10Z</updated>
		<published>2012-01-02T11:00:42Z</published>
		<category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="global business" /><category scheme="http://sarachapman.co.uk" term="social media" /><category scheme="http://sarachapman.co.uk" term="values" />		<summary type="html"><![CDATA[The best connected people have the highest klout scores, those who tweet more tend to get more followers, you have to checkin to stay at the top of the game on foursquare. Has social media taught us to value people more when they are constantly "online" and respond to us in an instant? Is social changing the way in which we view success?]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/01/is-social-media-changing-how-we-see-success/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[How Facebook&#8217;s timeline is changing the way we curate online]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/c-J_j7nXqCI/" />
		<id>http://sarachapman.co.uk/?p=249</id>
		<updated>2011-12-04T22:29:09Z</updated>
		<published>2011-12-07T08:00:12Z</published>
		<category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="content" /><category scheme="http://sarachapman.co.uk" term="curating" /><category scheme="http://sarachapman.co.uk" term="facebook" /><category scheme="http://sarachapman.co.uk" term="frictionless sharing" /><category scheme="http://sarachapman.co.uk" term="online reputation" />		<summary type="html"><![CDATA['Our curation itself is representative'; what you choose to share and what you want to be remembered is as important to the person you outwardly (and perhaps inwardly) become as what actually happened. But since the advent of frictionless sharing is curation becoming more about removing than selecting your most loved events, memories and pieces of content?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/12/what-is-curation-building-or-removing-bits-of-life/#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/12/what-is-curation-building-or-removing-bits-of-life/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Frictionless Sharing accused of ruining sharing&#8230;but what is it adding to our lives?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/sbPQUxVrow0/" />
		<id>http://sarachapman.co.uk/?p=256</id>
		<updated>2011-12-04T22:32:41Z</updated>
		<published>2011-12-05T08:00:38Z</published>
		<category scheme="http://sarachapman.co.uk" term="Facebook" /><category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="content" /><category scheme="http://sarachapman.co.uk" term="facebook ticker" /><category scheme="http://sarachapman.co.uk" term="frictionless sharing" /><category scheme="http://sarachapman.co.uk" term="serendipity" />		<summary type="html"><![CDATA[I&#8217;m sat here now watching Zuckerberg saying that the amount that people want to share is increasing on a BBC documentary. The ticker is an example of this belief &#8211; and despite all the naysayers there are good reasons why this piece of technology is here to stay. Is frictionless sharing that big a change? [...]]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/12/frictionless-sharing-accused-of-ruining-sharing-but-what-is-it-adding-to-our-lives/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2011/12/frictionless-sharing-accused-of-ruining-sharing-but-what-is-it-adding-to-our-lives/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/12/frictionless-sharing-accused-of-ruining-sharing-but-what-is-it-adding-to-our-lives/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Inspiring buisiness; focus on the thinking]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/ipvLtYDiVmA/" />
		<id>http://sarachapman.co.uk/?p=240</id>
		<updated>2011-10-31T22:56:11Z</updated>
		<published>2011-10-31T22:56:11Z</published>
		<category scheme="http://sarachapman.co.uk" term="Uncategorized" />		<summary type="html"><![CDATA[I found this great presso on slideshare today on how to effectively prepare for a brainstorm. Having just been through a particularly vigorous ideation session myself, it was nice to have someone put together a bit of a checklist on the kind of things you should be considering and doing. Brainstorming That made me start [...]]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/10/inspiring-buisiness-focus-on-the-thinking/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Google plus &#8211; what space is it filling in your life?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/XsD-VLgLIj8/" />
		<id>http://sarachapman.co.uk/?p=198</id>
		<updated>2011-10-12T23:11:38Z</updated>
		<published>2011-10-11T23:30:41Z</published>
		<category scheme="http://sarachapman.co.uk" term="SEO" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="early adopters" /><category scheme="http://sarachapman.co.uk" term="Google plus" /><category scheme="http://sarachapman.co.uk" term="role of social channels" /><category scheme="http://sarachapman.co.uk" term="social media" />		<summary type="html"><![CDATA[I love, love the principles behind Google plus - I think many people had the 'that is sooo true' moment when reading through their thinking on how Facebook and Twitter don't allow us to filter our social activity in the same way we catagorise the different people in our lives. But I have really struggled to adopt it because I can't answer the question of what role it plays in my life. Was their success short lived or did it even happen at all?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/10/google-plus-what-space-is-it-filling-in-your-life/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2011/10/google-plus-what-space-is-it-filling-in-your-life/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/10/google-plus-what-space-is-it-filling-in-your-life/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[What&#8217;s an idea worth?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/rxlYsR7Bc8w/" />
		<id>http://sarachapman.co.uk/?p=188</id>
		<updated>2011-10-12T23:12:03Z</updated>
		<published>2011-10-03T21:53:27Z</published>
		<category scheme="http://sarachapman.co.uk" term="Uncategorized" />		<summary type="html"><![CDATA[I read Matt Herman&#8217;s article this week lamenting the (downward) creative spiral. Having been trained that imitation was once the basics of all art by my wizened classics teacher in University, I think that not all imitation can be a bad thing &#8211; changing the context or the audience of a campaign can add a [...]]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/10/whats-an-idea-worth/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2011/10/whats-an-idea-worth/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/10/whats-an-idea-worth/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Making product benefits a tangible reality]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/m0NzH19lBvI/" />
		<id>http://sarachapman.co.uk/?p=171</id>
		<updated>2011-10-12T23:12:15Z</updated>
		<published>2011-09-15T22:52:12Z</published>
		<category scheme="http://sarachapman.co.uk" term="Marketing" /><category scheme="http://sarachapman.co.uk" term="Kia Picanto" /><category scheme="http://sarachapman.co.uk" term="nokia" /><category scheme="http://sarachapman.co.uk" term="physical" /><category scheme="http://sarachapman.co.uk" term="product benefit" /><category scheme="http://sarachapman.co.uk" term="stop frame animation" /><category scheme="http://sarachapman.co.uk" term="video" />		<summary type="html"><![CDATA[Using the real world to emphasise the benefit Ads don&#8217;t mean much any more alone. It&#8217;s the story behind them that convince and engage the audience. I&#8217;ve seen two ads this month that cleverly use stopframe animation to link the product benefit to the real world. The animation process also gives the consumer a story [...]]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/09/size-matters-show-your-product-benefit/#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/09/size-matters-show-your-product-benefit/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Safe in our own little filter bubble]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/i-EtyCmvZdU/" />
		<id>http://sarachapman.co.uk/?p=161</id>
		<updated>2011-06-29T22:43:31Z</updated>
		<published>2011-06-20T23:10:41Z</published>
		<category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="Twitter" /><category scheme="http://sarachapman.co.uk" term="dunbar" /><category scheme="http://sarachapman.co.uk" term="Eli Parisier" /><category scheme="http://sarachapman.co.uk" term="filter bubble" /><category scheme="http://sarachapman.co.uk" term="filtering" /><category scheme="http://sarachapman.co.uk" term="information management" /><category scheme="http://sarachapman.co.uk" term="networking" />		<summary type="html"><![CDATA[After mixing up the date for Eli Parisier&#8217;s lecture on the filter bubble at LSE today, (lesson: never trust your deskmate&#8217;s diary organisation over your own) I decided to check out the TED talk he did. It was well worth the standing ovation. So, why are we so keen to filter? I totally agree with [...]]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/06/safe-in-our-own-little-filter-bubble/</feedburner:origLink></entry>
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