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	<title type="text">Marketing Babble</title>
	<subtitle type="text">Social media, content and digital marketing</subtitle>

	<updated>2012-04-29T20:14:51Z</updated>

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		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Do your consumers believe your corporate brand campaign?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/Ds8m3tb8tbU/" />
		<id>http://sarachapman.co.uk/?p=346</id>
		<updated>2012-04-29T20:14:51Z</updated>
		<published>2012-04-29T20:14:51Z</published>
		<category scheme="http://sarachapman.co.uk" term="Marketing" /><category scheme="http://sarachapman.co.uk" term="brand building" /><category scheme="http://sarachapman.co.uk" term="Coke" /><category scheme="http://sarachapman.co.uk" term="Innocent" /><category scheme="http://sarachapman.co.uk" term="P&amp;G" /><category scheme="http://sarachapman.co.uk" term="umbrella branding" /><category scheme="http://sarachapman.co.uk" term="Unilever" />		<summary type="html"><![CDATA[Many big companies are now moving the focus from product to corporate brand, which makes sense from a marketing theory point of view but what benefit is this to the consumer? I've taken 3 big benefits marketeers mention when they look at umbrella branding and asked what they mean to our consumers.]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/04/do-your-consumers-believe-your-corporate-brand-campaign/#comments" thr:count="0" />
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	<feedburner:origLink>http://sarachapman.co.uk/2012/04/do-your-consumers-believe-your-corporate-brand-campaign/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Are we now looking for silence? Social Media Fatigue has worn us down]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/fOaONMhBBE8/" />
		<id>http://sarachapman.co.uk/?p=340</id>
		<updated>2012-04-02T22:55:20Z</updated>
		<published>2012-04-02T22:55:20Z</published>
		<category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="social fatigue" /><category scheme="http://sarachapman.co.uk" term="stats" />		<summary type="html"><![CDATA[I had a sobering moment over the weekend; I no longer tweet. I&#8217;ve gone from being an avid Twitter user who got all their news from Twitter to someone who occasionally logs in now and again to have a look around. According to Klout, this has also made me go from someone worth knowing with [...]]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/04/are-we-now-looking-for-silence-social-media-fatigue-has-worn-us-down/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2012/04/are-we-now-looking-for-silence-social-media-fatigue-has-worn-us-down/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/04/are-we-now-looking-for-silence-social-media-fatigue-has-worn-us-down/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Bad brief or bad benefit; the divide between client and agency views]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/tGrXm6uYD30/" />
		<id>http://sarachapman.co.uk/?p=336</id>
		<updated>2012-03-20T23:49:45Z</updated>
		<published>2012-03-20T23:49:44Z</published>
		<category scheme="http://sarachapman.co.uk" term="Uncategorized" /><category scheme="http://sarachapman.co.uk" term="advertising" /><category scheme="http://sarachapman.co.uk" term="agency" /><category scheme="http://sarachapman.co.uk" term="audi" /><category scheme="http://sarachapman.co.uk" term="client" /><category scheme="http://sarachapman.co.uk" term="superbowl 2012" /><category scheme="http://sarachapman.co.uk" term="TV" />		<summary type="html"><![CDATA[An ad goes live with a "boring" product benefit - who is to blame, the agency or the product development team?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/03/bad-brief-or-bad-benefit-the-divide-between-client-and-agency-views/#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/03/bad-brief-or-bad-benefit-the-divide-between-client-and-agency-views/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Pinterest: A quick guide for Marketeers]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/6gPTaJo5-W4/" />
		<id>http://sarachapman.co.uk/?p=328</id>
		<updated>2012-03-20T23:22:41Z</updated>
		<published>2012-03-02T23:16:54Z</published>
		<category scheme="http://sarachapman.co.uk" term="Content" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="content" /><category scheme="http://sarachapman.co.uk" term="content marketing" /><category scheme="http://sarachapman.co.uk" term="guides" /><category scheme="http://sarachapman.co.uk" term="pinterest" /><category scheme="http://sarachapman.co.uk" term="social" />		<summary type="html"><![CDATA[I put together this deck on Pinterest recently and thought that I would share it here. It's aimed at marketing managers who've heard about Pinterest (who hasn't now that it's the media darling?) and want to know if it's right for their brand. ]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/03/pinterest-a-quick-guide-for-marketeers/#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/03/pinterest-a-quick-guide-for-marketeers/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Sony&#8217;s Resident Evil trailer: Is it as evil as fans say?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/r9CbxQO7fjI/" />
		<id>http://sarachapman.co.uk/?p=310</id>
		<updated>2012-01-31T23:15:31Z</updated>
		<published>2012-02-01T15:30:19Z</published>
		<category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="Marketing" /><category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="brand bundling" /><category scheme="http://sarachapman.co.uk" term="multi-brand" /><category scheme="http://sarachapman.co.uk" term="product placement" /><category scheme="http://sarachapman.co.uk" term="resident evil" /><category scheme="http://sarachapman.co.uk" term="sony" /><category scheme="http://sarachapman.co.uk" term="trailer" />		<summary type="html"><![CDATA[The combination of shiny happy people clutching laptops with the trailer for the latest Resident Evil film has had the net is awash with posts on how evil Sony's new ad is, but should we be applauding Sony for an attempt at brand bundling in their ads or just lauding their marketeers as wrong?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/02/sonys-resident-evil-trailer-is-it-as-evil-as-fans-say/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2012/02/sonys-resident-evil-trailer-is-it-as-evil-as-fans-say/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/02/sonys-resident-evil-trailer-is-it-as-evil-as-fans-say/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Is curation making us dumb?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/6_lwGFepfiA/" />
		<id>http://sarachapman.co.uk/?p=293</id>
		<updated>2012-01-08T20:26:24Z</updated>
		<published>2012-01-09T10:24:35Z</published>
		<category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="content curation" /><category scheme="http://sarachapman.co.uk" term="frictionless sharing" /><category scheme="http://sarachapman.co.uk" term="online influence" /><category scheme="http://sarachapman.co.uk" term="online reputation" /><category scheme="http://sarachapman.co.uk" term="pinterest" /><category scheme="http://sarachapman.co.uk" term="social curation" />		<summary type="html"><![CDATA['You are what you curate.' Wise words from <a href="http://gigaom.com/2012/01/04/you-are-what-you-curate-why-pinterest-is-hawt/" title="GigaOm - You are what you curate. Why Pinterest is Hawt" target="_blank">GigaOm.</a> But is the trend for curation dumbing down the content that we share?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/01/is-curation-making-us-dumb/#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/01/is-curation-making-us-dumb/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Is social media changing how we see success?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/Xi5AqxdM5Cs/" />
		<id>http://sarachapman.co.uk/2012/01/is-social-media-changing-how-we-see-success/</id>
		<updated>2012-01-02T21:40:10Z</updated>
		<published>2012-01-02T11:00:42Z</published>
		<category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="global business" /><category scheme="http://sarachapman.co.uk" term="social media" /><category scheme="http://sarachapman.co.uk" term="values" />		<summary type="html"><![CDATA[The best connected people have the highest klout scores, those who tweet more tend to get more followers, you have to checkin to stay at the top of the game on foursquare. Has social media taught us to value people more when they are constantly "online" and respond to us in an instant? Is social changing the way in which we view success?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2012/01/is-social-media-changing-how-we-see-success/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2012/01/is-social-media-changing-how-we-see-success/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2012/01/is-social-media-changing-how-we-see-success/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[How Facebook&#8217;s timeline is changing the way we curate online]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/c-J_j7nXqCI/" />
		<id>http://sarachapman.co.uk/?p=249</id>
		<updated>2011-12-04T22:29:09Z</updated>
		<published>2011-12-07T08:00:12Z</published>
		<category scheme="http://sarachapman.co.uk" term="digital media" /><category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="Social" /><category scheme="http://sarachapman.co.uk" term="content" /><category scheme="http://sarachapman.co.uk" term="curating" /><category scheme="http://sarachapman.co.uk" term="facebook" /><category scheme="http://sarachapman.co.uk" term="frictionless sharing" /><category scheme="http://sarachapman.co.uk" term="online reputation" />		<summary type="html"><![CDATA['Our curation itself is representative'; what you choose to share and what you want to be remembered is as important to the person you outwardly (and perhaps inwardly) become as what actually happened. But since the advent of frictionless sharing is curation becoming more about removing than selecting your most loved events, memories and pieces of content?]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/12/what-is-curation-building-or-removing-bits-of-life/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2011/12/what-is-curation-building-or-removing-bits-of-life/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/12/what-is-curation-building-or-removing-bits-of-life/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Frictionless Sharing accused of ruining sharing&#8230;but what is it adding to our lives?]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/sbPQUxVrow0/" />
		<id>http://sarachapman.co.uk/?p=256</id>
		<updated>2011-12-04T22:32:41Z</updated>
		<published>2011-12-05T08:00:38Z</published>
		<category scheme="http://sarachapman.co.uk" term="Facebook" /><category scheme="http://sarachapman.co.uk" term="opinion" /><category scheme="http://sarachapman.co.uk" term="content" /><category scheme="http://sarachapman.co.uk" term="facebook ticker" /><category scheme="http://sarachapman.co.uk" term="frictionless sharing" /><category scheme="http://sarachapman.co.uk" term="serendipity" />		<summary type="html"><![CDATA[I&#8217;m sat here now watching Zuckerberg saying that the amount that people want to share is increasing on a BBC documentary. The ticker is an example of this belief &#8211; and despite all the naysayers there are good reasons why this piece of technology is here to stay. Is frictionless sharing that big a change? [...]]]></summary>
		<link rel="replies" type="text/html" href="http://sarachapman.co.uk/2011/12/frictionless-sharing-accused-of-ruining-sharing-but-what-is-it-adding-to-our-lives/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://sarachapman.co.uk/2011/12/frictionless-sharing-accused-of-ruining-sharing-but-what-is-it-adding-to-our-lives/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/12/frictionless-sharing-accused-of-ruining-sharing-but-what-is-it-adding-to-our-lives/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>sara</name>
					</author>
		<title type="html"><![CDATA[Inspiring buisiness; focus on the thinking]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/sarachapman/~3/ipvLtYDiVmA/" />
		<id>http://sarachapman.co.uk/?p=240</id>
		<updated>2011-10-31T22:56:11Z</updated>
		<published>2011-10-31T22:56:11Z</published>
		<category scheme="http://sarachapman.co.uk" term="Uncategorized" />		<summary type="html"><![CDATA[I found this great presso on slideshare today on how to effectively prepare for a brainstorm. Having just been through a particularly vigorous ideation session myself, it was nice to have someone put together a bit of a checklist on the kind of things you should be considering and doing. Brainstorming That made me start [...]]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://sarachapman.co.uk/2011/10/inspiring-buisiness-focus-on-the-thinking/</feedburner:origLink></entry>
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