When things go wrong and everyone else starts to panic, the Cleaner is calm and unflappable, cool and steady, never too high or too low, never too happy or too depressed. He never sees problems, only situations to resolve, and when he finds the solution, he doesn’t waste time explaining it. He just says, “I got this.” And when it’s over and he gets the results, all the others just stand there, shaking their heads in disbelief, wondering how he did it. Failure is never an option; even if it takes years, he’ll find a way to turn a bad situation to his benefit, and he won’t stop until he succeeds.

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What you’ve done doesn’t matter.

What you DO is everything.

Like it or not, “What’s next?” is the most important question.

But it must be answered well before it’s asked.

Otherwise you’re no longer an artist taking us on a journey.

We’re just passengers asking to be dropped somewhere…anywhere.

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Do less…
until less is too little.

Repeat.

Balance is an illusion created by constantly shifting our weight.

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Most anything is another problem to solve. Just in a new wrapper.

Learn how to think.
Learn how to tackle difficult problems.

Then everything is within reach.

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Yet most end up different in the same ways. The new normal.

To break through in a noisy world, seeking difference isn’t the answer.

Being true to yourself is.

Come to your own conclusions.

And lead as only you can.

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They lead the advisee to wholly recognize epiphanies and strategy as their own.

This sense of agency and ownership is required for a mentee to achieve greatness.

Too many “coaches” care more about their egos than actually affecting results.

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We do what we feel is right.

Many times these differ.

To deconstruct someone’s success, don’t study their words.

Observe their actions.

Good decisions aren’t always rational.

—Morgan Housel

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Everything’s made up and nothing matters.

It’s up to us to craft our own meaning.

If that meaning relies on external approval or anything outside of our control, then we’re in for a bumpy ride.

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Your smart contract name could cost you the rights to all of your work.

Here’s how.

Say someone uses Manifold to quickly create a smart contract.

They’re thinking ahead and want to truly own their work.

A huge fan of a particular mouse franchise, friends have fondly nicknamed them Disney.

So they name the smart contract Disney Art and start minting.

Immediately they realize Disney Art wasn’t a great choice, so they head to OpenSea, find their collection, and rename it.

They decide, from here on out, they’ll instead go by Dissey and their collection will be called Dissey Art.

With the name changed, they continue minting, selling and building their community of collectors.

In a few years, Dissey’s really made a name for themselves.

And, surprisingly, enough money that the side hustle is about to become their full time career.

Now it’s 2026 and Disney legal is performing their quarterly sweep of the blockchain.

They find countless smart contracts using their trademark, too many to make a dent.

But they always review those with the most money transacted.

And there’s Dissey…

To uphold a trademark, a company is required to defend their mark against unauthorized use.

So Disney legal reaches out to Dissey.

Dissey’s flustered, yet thankful the collection name was changed many years ago on OpenSea.

But what about the immutably named smart contract?

There was no confusion, Dissey thinks. All buyers knew who’s art they were buying.

But Disney argues that the tag placed on a product by a retailer (OpenSea) is irrelevant.

If a store puts a Nike tag in front of a shelf of Adidas sneakers what brand are those sneakers?

It will be argued that all tokens (NFTs) sold from Dissey’s smart contract were purchased, in part, because of the Disney name.

Whether that’s true will be heavily contested.

But it remains that a smart contract contains the one and only record that backs an NFT. Its name matters.

Now, will a dispute like this ever happen? Who knows.

But brands must continue to defend their trademarks.

And the blockchain is still broadly misunderstood by most.

But it’s also immutable for eternity.

So I’d guess that the question is less if, but when.

This is just one extremely specific scenario to consider when building in web3.

Details matter when you’re building any brand or business.

But just consider that the stakes may be even higher in web3 where every move is public record from now until the end of time.

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But where do you spend yours?

On TikTok, Netflix, video games,…?

Then ask, “is what I’m doing more engaging [interesting, educational, etc] than those things?”

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