SASSYBELLA.com Fashion Website Feed http://www.sassybella.com The official SASSYBELLA.com fashion blog feed. Mon, 21 May 2012 02:29:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Behati Prinsloo the new face of Seafolly’s Summer 2012 ad campaign http://feedproxy.google.com/~r/sassybellacom/~3/6b1fW27Zn_I/ http://www.sassybella.com/2012/05/behati-prinsloo-the-new-face-of-seafollys-summer-2012-ad-campaign/#comments Mon, 21 May 2012 02:29:33 +0000 Helen Lee http://www.sassybella.com/?p=16949 As a Victoria’s Secret Angel, Behati Prinsloo is no stranger to taking off her clothes and walking down the runway in lingerie. So rather fittingly, the Namibian-born and raised model has been chosen to endear the world to Australian swimwear brand Seafolly as their new international face. Prinsloo was announced today as the face of Seafolly’s Summer [...]

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Behati Prinsloo the new face of Seafolly’s Summer 2012 ad campaign

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As a Victoria’s Secret Angel, Behati Prinsloo is no stranger to taking off her clothes and walking down the runway in lingerie. So rather fittingly, the Namibian-born and raised model has been chosen to endear the world to Australian swimwear brand Seafolly as their new international face. Prinsloo was announced today as the face of Seafolly’s Summer 2012 campaign, shot recently by David Gubert in Palm Springs, California.

Prinsloo follows fellow Victoria’s Secret Angel Miranda Kerr and Australian models Catherine McNeil, Sarah Stephens and Jessica Hart as the face of Seafolly. The Seafolly Summer 2012 campaign launches internationally on July 1st.

So far we’re loving what we see of the Seafolly Summer 2012 campaign – we can’t wait to see more photos!

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Behati Prinsloo the new face of Seafolly’s Summer 2012 ad campaign

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]]> http://www.sassybella.com/2012/05/behati-prinsloo-the-new-face-of-seafollys-summer-2012-ad-campaign/feed/ 0 http://www.sassybella.com/2012/05/behati-prinsloo-the-new-face-of-seafollys-summer-2012-ad-campaign/ Estee Lauder Australia launches F-Commerce feature on their Facebook page http://feedproxy.google.com/~r/sassybellacom/~3/X3C6qHM5Y-U/ http://www.sassybella.com/2012/05/estee-lauder-australia-f-commerce-facebook/#comments Thu, 17 May 2012 00:30:59 +0000 Helen Lee http://www.sassybella.com/?p=16939 We’ve always loved Estee Lauder, it’s a sentimental favourite. They were the first brand we bought our first “luxury” foundation from back in the early 2000′s and from an early-online-shopping-addict view, they were one of the first beauty brands to have their own online store here in Australia. So it comes as no surprise to [...]

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Estee Lauder Australia launches F-Commerce feature on their Facebook page

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We’ve always loved Estee Lauder, it’s a sentimental favourite. They were the first brand we bought our first “luxury” foundation from back in the early 2000′s and from an early-online-shopping-addict view, they were one of the first beauty brands to have their own online store here in Australia. So it comes as no surprise to us that they are the first luxury beauty brand to launch Facebook Commerce (f-commerce) in Australia.

With over 70,000 Facebook fans, the launch of F-Commerce for Estee Lauder gives their legion of fans the chance to snap up the top selling products without ever leaving Facebook. Although f-commerce hasn’t taken off with as much steam as first anticipated last year, it has been an interesting playground for brands looking to expand their digital footprint.

“We are proud to launch our new ‘f-commerce’ service as we are now able to offer our loyal customers a seamless shopping experience that will allow their favourite product to arrive direct to their door”, said Emmerentia Wilding, Estée Lauder Brand General Manager.

“Over the last decade the growth of Facebook as an interactive information tool has been phenomenal. With this growth, we realised many of our customers were searching for product information online and so we wanted to be able to provide them with a complete service they could enjoy from the comfort of their homes. This way, no matter where our customer chooses to shop for her favourite Estée Lauder products; be it on-line or in store, she is sure to get the information and support she needs to make the best choices for her beauty regime.”

Our picks for your first F-Commerce experience? The Idealist Even Skintone Illuminator and the Advanced Night Repair Serum – I’m addicted to good skin right now.

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Estee Lauder Australia launches F-Commerce feature on their Facebook page

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]]> http://www.sassybella.com/2012/05/estee-lauder-australia-f-commerce-facebook/feed/ 0 http://www.sassybella.com/2012/05/estee-lauder-australia-f-commerce-facebook/ Alice + Olivia team up with Chandon to create a limited edition romper http://feedproxy.google.com/~r/sassybellacom/~3/scPBMQWQLEo/ http://www.sassybella.com/2012/05/alice-olivia-chandon-limited-edition-romper/#comments Wed, 16 May 2012 13:46:47 +0000 Helen Lee http://www.sassybella.com/?p=16927 Some of our favourite fashion partnerships involve food and drink – think Rachel Bilson and Karl Lagerfeld for Magnum, Karl Lagerfeld for Diet Coke, John Paul Gautier and Diet Coke, BVLGARI and San Pellegrino… and now Alice + Olivia and Chandon. To celebrate the warm weather, Chandon enlisted Alice + Olivia‘s Stacey Bendet to great [...]

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Alice + Olivia team up with Chandon to create a limited edition romper

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Some of our favourite fashion partnerships involve food and drink – think Rachel Bilson and Karl Lagerfeld for Magnum, Karl Lagerfeld for Diet Coke, John Paul Gautier and Diet Coke, BVLGARI and San Pellegrino… and now Alice + Olivia and Chandon.

To celebrate the warm weather, Chandon enlisted Alice + Olivia‘s Stacey Bendet to great the ultimate outfit to represent the American summer to complement their limited edition Chandon American Summer bottle. And the garment Bendet created? It was a white, blue and yellow striped romper, quite possibly the cutest thing in the (fashion) world.

“Chandon is fun flirty and playful, just like a+o. Who wouldn’t feel sexy in this romper when sipping Chandon from their Limited Edition summer bottle?” said Bendet in the release.

We’ve been gushing about the versatility of the romper to friends for the last year and a half – even going to far as to sporting not one but three rompers recently at Australian Fashion Week – so this limited edition design has jumped quite high up on our list of must-buy items already.

The Chandon Limited Edition American Summer Bottle will be available in 750ml and 187ml sizes from June 1 – Sept. 1, 2012 at www.chandon.com and select retailers across American. The Alice + Olivia for Chandon Limited Edition Romper will be available from select Alice + Olivia boutiques beginning June 1, 2012.

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Alice + Olivia team up with Chandon to create a limited edition romper

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]]> http://www.sassybella.com/2012/05/alice-olivia-chandon-limited-edition-romper/feed/ 0 http://www.sassybella.com/2012/05/alice-olivia-chandon-limited-edition-romper/ Musical chairs at Australian Vogue & Harper’s Bazaar as Vogue’s Kirstie Clements is axed http://feedproxy.google.com/~r/sassybellacom/~3/gTcG3cpA0sY/ http://www.sassybella.com/2012/05/vogue-australia-kirstie-clements-is-axed/#comments Wed, 16 May 2012 05:48:26 +0000 Helen Lee http://www.sassybella.com/?p=16918 Its musical chairs as the Australian fashion publishing industry goes through its first major change since, well in a long time. It was revealed earlier today that Kirstie Clements, editor of Vogue Australia has left her position as Editor in Chief with Edwina McCann, the editor of Australian Harper’s Bazaar taking over. The news broke [...]

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Musical chairs at Australian Vogue & Harper’s Bazaar as Vogue’s Kirstie Clements is axed

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Its musical chairs as the Australian fashion publishing industry goes through its first major change since, well in a long time. It was revealed earlier today that Kirstie Clements, editor of Vogue Australia has left her position as Editor in Chief with Edwina McCann, the editor of Australian Harper’s Bazaar taking over.

The news broke over a two hour span, with the news breaking first on the News Limited owned The Australian (who also publishes Vogue Australia) before an official announcement was made announcing McCann as the new editor in chief of Vogue Australia commencing early July 2012.

“I started my career at Vogue and I am very excited about returning to work for the world’s most powerful fashion media brand,” McCann said in a release. “The opportunities for this formidable brand online and in a social media landscape are endless and our future is very bright indeed.”

The news came as a shock to many on twitter with many saying it was a “shock” axing with many questioning what she will do next after spending 13 years at Vogue Australia. Fans of Clements can still follow her antics via Twitter.

However the news has not come as such a shock for those in-the-know within the Australian publishing industry as as one of our sources tells us that another former magazine editor spoke about her knowledge of the axing, weeks before it happened.

The news has put the fashion industry into a tailspin and this new axing at Vogue comes off the heels of the redundancy of the pink-haired Meg Gray, Vogue’s former Fashion Editor just weeks before Australian Fashion Week kicked off on April 30th.

No word from the publisher of Harper’s Bazaar Australia, ACP Magazines, as to who is set to replace McCann at the helm of the fashion title. But no heir apparent seems to be waiting in the wings. Names being bandied around include the likes of Eugenie Kelly, Kellie Hush, Justine Cullen, Glynis Traill Nash and Georgie McCourt.

-- This post originally appeared on: SASSYBELLA.com

Musical chairs at Australian Vogue & Harper’s Bazaar as Vogue’s Kirstie Clements is axed

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]]> http://www.sassybella.com/2012/05/vogue-australia-kirstie-clements-is-axed/feed/ 0 http://www.sassybella.com/2012/05/vogue-australia-kirstie-clements-is-axed/ MBFWA: Oroton’s womenswear debut is clean and classic http://feedproxy.google.com/~r/sassybellacom/~3/zBA73b8MDsk/ http://www.sassybella.com/2012/05/mbfwa-orotons-womenswear-debut-is-clean-and-classic/#comments Sat, 12 May 2012 03:11:06 +0000 Helen Lee http://www.sassybella.com/?p=16797 Oroton are an Australian institution, a bit like Ralph Lauren is to the USA and Gucci is to Italy. So when it was revealed that Oroton were launching a fully-fledged clothing line at Mercedes Benz Fashion Week Australia we were intrigued. They already had a line of classic wardrobe pieces like anoraks and knits, but [...]

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MBFWA: Oroton’s womenswear debut is clean and classic

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Oroton are an Australian institution, a bit like Ralph Lauren is to the USA and Gucci is to Italy. So when it was revealed that Oroton were launching a fully-fledged clothing line at Mercedes Benz Fashion Week Australia we were intrigued. They already had a line of classic wardrobe pieces like anoraks and knits, but what would they have in store for us in a ready to wear clothing line?

As it turns out, they followed their brand aesthetic to the T, no pun intended of course (Taylor Tomasi Hill styled the collection). Inspired by a South American colour palette, we saw the rich colours of the Indian desert seep through into a collection that was sleek and carefully crafted.

Shirts, trousers and shirt dresses were aplenty, each with their own unique twists – shirts featured Oroton’s trademark glowmesh finish, trousers featured side slits along the calf while shirt dresses were given a batwing treatment on the sleeves. It was interesting and unexpected – its officewear for the girl who needs to duck out to a date after work at a chic water-side bar or restaurant.

It was a cohesive collection that gave us a lot of pieces that the Oroton lovers will snap up – and we even have a few pieces on our to-buy list for Spring/Summer 2012-13.

An added bonus for their avid fan base is that Oroton are also offering some of the limited edition MBFWA styles from the runway on their website. Styles include 4 handbags and 5 footwear styles.

Photo Gallery: Oroton Spring/Summer 2012-13

Photos by Mark Thompson

Oroton_MBFWA_01 Oroton_MBFWA_02 Oroton_MBFWA_03 Oroton_MBFWA_04 Oroton_MBFWA_05 Oroton_MBFWA_06 Oroton_MBFWA_07 Oroton_MBFWA_08 Oroton_MBFWA_09 Oroton_MBFWA_10 Oroton_MBFWA_11 Oroton_MBFWA_12 Oroton_MBFWA_13 Oroton_MBFWA_14 Oroton_MBFWA_15 Oroton_MBFWA_16 Oroton_MBFWA_17 Oroton_MBFWA_18 Oroton_MBFWA_19 Oroton_MBFWA_20 Oroton_MBFWA_21 Oroton_MBFWA_22 Oroton_MBFWA_23 Oroton_MBFWA_24 Oroton_MBFWA_25 Oroton_MBFWA_26 Oroton_MBFWA_27

Stay tuned to SASSYBELLA.com for our most comprehensive
coverage of Mercedes Benz Fashion Week Australia yet!

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MBFWA: Oroton’s womenswear debut is clean and classic

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]]> http://www.sassybella.com/2012/05/mbfwa-orotons-womenswear-debut-is-clean-and-classic/feed/ 0 http://www.sassybella.com/2012/05/mbfwa-orotons-womenswear-debut-is-clean-and-classic/ When Hair Met Wardrobe thanks to Toni & Guy’s Blogged and Bound campaign http://feedproxy.google.com/~r/sassybellacom/~3/h7Te1tTG5OA/ http://www.sassybella.com/2012/05/when-hair-met-wardrobe-thanks-to-toni-guys-blogged-and-bound-campaign/#comments Fri, 11 May 2012 02:09:04 +0000 Helen Lee http://www.sassybella.com/?p=16767 A few months ago I were asked to take part in Toni & Guy’s Blogged and Bound campaign alongside 19 other Australian fashion bloggers – one that was built around the concept that hair and style go hand in hand. After seeing the success of the campaign in England, who could say no to such [...]

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When Hair Met Wardrobe thanks to Toni & Guy’s Blogged and Bound campaign

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A few months ago I were asked to take part in Toni & Guy’s Blogged and Bound campaign alongside 19 other Australian fashion bloggers – one that was built around the concept that hair and style go hand in hand. After seeing the success of the campaign in England, who could say no to such an opportunity?

So off to the studio we went to be shot for a series of photographs for the Blogged and Bound 100-page book which will feature a different concept for each blogger. The idea was that we each to represent a different hair ideal in line with the four product ranges of Toni & Guy’s new line of hair products. Mine was “glamour” and as you can see above, features me standing in the rain in a gorgeous red silk dress. To go along with our photos, each blogger will also star in our very own short film about our style inspiration and the role that hair plays in our overall look.

I am so immensely please and proud of the final shots and the little bio they wrote about me. The creative team at JWT as well as the photography, hair, beauty and styling talents that came on board created such an amazing concept for me. Not to mention being patient with me every time I couldn’t hold back the laughter – it was “raining” on me and then when I was asked to jump up and down in the milk (yep, it was real milk).

For the record, my stunning red silk dress was by Princess Charlotte by Charlie Brown.

Watch the Blogged and Bound campaign unfold through the Blogged and Bound Tumblr, Youtube, Facebook and Instagram @hairmeetwardrobeau

Who were the other 19 fashion bloggers involved in this project? Watch the video below to find out!

Behind the scenes of the photoshoot

SassyBella_H_001_sm SassyBella_H_002_sm Blogged&Bound_BTS_01 Blogged&Bound_BTS_02 Blogged&Bound_BTS_03 Blogged&Bound_BTS_04 Blogged&Bound_BTS_05 Blogged&Bound_BTS_06 Blogged&Bound_BTS_07 Blogged&Bound_BTS_08 Blogged&Bound_BTS_09 Blogged&Bound_BTS_10 Blogged&Bound_BTS_11 Blogged&Bound_BTS_12 Blogged&Bound_BTS_13

 

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When Hair Met Wardrobe thanks to Toni & Guy’s Blogged and Bound campaign

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]]> http://www.sassybella.com/2012/05/when-hair-met-wardrobe-thanks-to-toni-guys-blogged-and-bound-campaign/feed/ 4 http://www.sassybella.com/2012/05/when-hair-met-wardrobe-thanks-to-toni-guys-blogged-and-bound-campaign/ First look: Rihanna’s second capsule collection for Armani Jeans and Emporio Armani Underwear http://feedproxy.google.com/~r/sassybellacom/~3/Jtl914P2yxc/ http://www.sassybella.com/2012/05/rihanna-second-capsule-collection-for-armani-jeans-and-emporio-armani-underwear/#comments Thu, 10 May 2012 13:21:21 +0000 Helen Lee http://www.sassybella.com/?p=16714 Take two of Rihanna‘s collaboration with Armani Jeans and Emporio Armani Underwear has dropped with the addition of denim overalls, jeans, shorts, cotton basics and a leather jacket. The Armani Jeans pieces feature a classic vintage American denim feel running throughout the collection of three denim pieces, four t-shirts, a leather jacket and a canvas [...]

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First look: Rihanna’s second capsule collection for Armani Jeans and Emporio Armani Underwear

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Take two of Rihanna‘s collaboration with Armani Jeans and Emporio Armani Underwear has dropped with the addition of denim overalls, jeans, shorts, cotton basics and a leather jacket.

The Armani Jeans pieces feature a classic vintage American denim feel running throughout the collection of three denim pieces, four t-shirts, a leather jacket and a canvas bag. Designed with a boyish feel in mind, the collection aims to bring out the coltish glamour in work wear with hidden surprises in each design. For example the denim high-waisted shorts feature a tartan print lining that is revealed when you roll up the cuffs of the shorts.

The Emporio Armani Underwear pieces take a different turn with the emphasis on comfortable, feminine basic underwear which feature a “Rihanna for Emporio Armani” inscription across the elastic.

Having modelled for Armani Jeams and Emporio Armani Underwear, the relationship between Giorgio Armani and the Grammy award winning singer is one of mutual admiration.

“Rihanna is a great artist. She has personality, charisma and energy, and has been a pleasure to work with,” says Armani. “She captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly.”

“I have always really admired Giorgio Armani and his elegant work; I never dreamed I’d be able to collaborate with him to design unique, modern and fun clothing,” Rihanna says of the Italian fashion designer.

Check out the collection and shop online now!

Rhianna_EA_AJ_01 Rhianna_EA_AJ_02 Rhianna_EA_AJ_03 Rhianna_EA_AJ_04 Rhianna_EA_AJ_05 Rhianna_EA_AJ_06 Rhianna_EA_AJ_07

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First look: Rihanna’s second capsule collection for Armani Jeans and Emporio Armani Underwear

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