More companies are waking up to the digital age and using PR agencies to optimise social media to get their company’s names out into the market and target consumers. Public Relations tend to lend itself to engaging with users online and therefore is a very successful practice. Despite this, the way we perform public relations may have to change with the ever-expanding digital scene.

Having quality writing skills is possibly the most important factor when it comes to creating engaging online content, whether you’re in marketing or Public Relations. Users are lured by interesting content, sites that are visually pleasing and allow users to interact and feel like they’ve had a positive experience.

Audience insights are an incredibly powerful tool. Companies can determine whether what they’ve been working on and creating is successful. Insights can also show where there is a lack of audience, maybe it’s a part of a company website, maybe it’s a link hosted on another site. Utilising data and statistics can improve the way companies work with Public Relations.

In previous years, there were 3 main marketing strategies, now with the growth of the digital ages the disciplines have merged, and in the past PR ran on its own away from everything else, but now it is integrated into everything else that runs in terms of marketing and social media. Although we try to move forward, it can be a powerful tool to remember which discipline plays which part, we don’t want to have jobs merging in with one another, or we can all end up being Marketing, social media PR gurus.

It’s always a sensible suggestion to invest in a PR agency, there are a few that stick to the old school way of preforming PR, events and public relations. To really capitalise on a growing market, invest in a PR agency that’s willing to go the extra mile, who knows their stuff when it comes to digital media and using social media to their advantage, in fact that PR agency is JPR Marketing, for more information contact us, we’re waiting to hear from you.

Related posts:

1. add_theme_support() – a Function to Change the Future of WordPress Theme Development

Graham & Green set out the search Home Accessories as the dream keyword and they we not ranking at all well for it. Along with a lot of other target phrases we have gained Number 1 (Numero Uno) result for the search phrase, just above Debenhams and House of Fraser.

Heres a screenshot

Home Accessories | Graham & Green

We are celebrating and thinking of new strategy and targets for the guys at G & G Headquarters.

To Find out more about our website design, development and digital marketing please contact a member of our team on 0115 941 8122

Related posts:

1. Summer Range and New Targets for Graham and Green
2. Graham and Green – new website design
3. Website Design Launch – Green Appetite

The “I’m feeling lucky button” goes directly to the top ranking page that you would normally search for and click search.  Depending on what you are searching for, the button will take you to that page, so if you want Apple you will go to the global Apple website.  If you leave the search box blank you sometimes get a little surprise, such as in 2009, you had a countdown to the New Year.

Since the launch of Google instant last year, the “I’m feeling lucky button” only works if the user disables the instant search function, which renders the whole thing pointless. The button was made to impress and show off the power and confidence that Google had in its own search capability.

I personally never use the I’m Feeling Lucky button, so to me it won’t be a complete disaster, but there must be some people who thrive on using this button to see what comes up in their searches.

Some people use it to Google whack, which is searching and coming up with one hit made of two words, but that, my friend,  is another can of worms we can discover another day.

In other news today, Google has struck a deal with the British Library to put 250,000 books online, these books, which are all out of copyright, were written and published between 1700 and 1870.

Last week Google also launched voice search, which allows users to search using their voice commands, and all you need is a microphone. Google continually goes from strength to strength with new inventions and new ways of making the internet easier to use for consumers and easier to target consumers for businesses.

No related posts.

Juno are at the forefront of Magento ecommerce development in the UK and we work with an impressive list of clients.  With our focus on quality, branding and search engine position, our web development team are constantly challenged and are encouraged to learn new skills for further growth.

We operate in a friendly and confident manner dealing with medium to large clients around the UK.  Our websites are developed and designed incognito with Juno’s SEO, PR, copywriting and marketing teams, you will experience all aspects of selling online.

The ideal candidate for this PHP developer job will have mid to high-range PHP skills with at least 2 years experience.  Magento and WordPress skills are preferable but not necessary if you are willing to learn these open-source platforms quickly in your spare time.  We are based near the center of Nottingham and would prefer the candidate to live near the region.

If you’d like to apply for this exciting role then email your CV now to info@junowebdesign.com and we will get in touch if you are the PHP developer we are looking for!

——————————-

If you’re a recruiter: We currently have an approved suppliers list, with selected supplier who both understand our needs very well but also currently work to our agreed terms, which are:

- Fees capped at either 10% of annual salary or £1500.00, whichever is the lower.
- Payment on 60 days from date of employment
- Sliding scale of fee clawbacks for the first 12 weeks of employment (probationary period)

——————————-

Related posts:

1. Graduate Php Developer Job Available – Nottingham
2. Web Developer Job Vacancy in Nottingham
3. Wanted: UK WordPress developer, UK Front-end developer

Although the original Magento System will remain, EBay will combine its powers with Magento to produce X.commerce, a system that will cover mobile, online, social and local payments.

Ultimately, this means Companies are provided with an ultimate go to solution that puts them in touch with customers in an incredibly targeted way. It will be an open commerce platform that allows merchants the use of end-to-end tools that provide an incredibly e commerce experience.

EBay had already invest in Magento and owned 49% of the business, but today see full take over and ownership of Magento to go to the next level and beyond of consumer and merchant e commerce.

No related posts.

Nominations for the net awards close on the 15^th of July, which mean if you’ve seen a site that you love the design of, is eye catching or easy to use, nominate it! It will really make someone’s day. Here at Juno Web Design we are going to stick a few of our favourites in, so fingers crossed.

Net awards are all about emerging talent, which in this country is unfounded.

Hundreds of hours of blood sweat and tears go into creating websites that encourage users to interact, click through to pages and links and ultimately purchase from the site or tweet and like the site so thousands of other people enjoy what the site promotes. Sites are very targeted, like most things, towards a certain audience, and when designing you’ve always got to keep that audience in mind, it’s not as easy as saying “I quite like the colour yellow” the customers may find it off putting. The only way you will get good results is to think about the customer, then find an way to drive them to the site whether using SEO or advertising, there is so much you can do to cover a broad spectrum of customers with the use of modern marketing, PR and advertising.

Therefore, if you fancy nominating someone for a range of categories go ahead and visit http://www.thenetawards.com

The more awards companies receive the more recognised they become in the industry commanding great respect from colleagues, customers and clients.

It’s a great platform for up and coming talent.  Make sure you nominate someone for a net award today.

No related posts.

From the moment he proposed on the beach, to the birth of your first child and your first holiday as a family. With the progression in technology we no longer have to rely on paying hundreds of pounds for high quality photographs or family portraits, we can do this in the comfort of our own homes.

Even printing your own pictures onto canvas is now possible thanks to the three Minute Frame.

That’s right, you can now print your own beautiful family pictures onto a canvas that you can hang and cherish forever.

It is so simple, it is not expensive and it is quick.

All you need to do with 3 Minute Frame is upload your pictures from your mobile phone or digital camera onto your laptop or pc:

- Choose which photo you want to hang on your wall for all to see

- Place the canvas into your printer

- Send the picture to print

- Wait until the high quality photo comes out on the canvas

- Place the foldable frame on the canvas and clip into place

There you have it! Your own canvas in a really shirt time.  The 3 Minute Frame is an invaluable kit if you love adorning your home with pictures of friends and family.

Each 3 Minute Frame Kit Includes:

- 4 canvases

- 3 foldable frames

- 3 detachable stands for your pictures

The 3 Minute Frame is the low cost, quick simple way to produce beautiful canvas portraits for your home or for gifts to family and friends and is a favourite of celebrities such as Anthea Turner.

Cherish your pictures forever with the 3 Minute Frame.

No related posts.

This is what Google’s new social button looks like:

And this is how it will show in the search engine results:

Every person logged in to a Google account will be able to see and use the Google +1 buttons, those who are not logged in or don’t have an account will be oblivious to the new social feature. You have to be logged into to a Google account if you use services such as Gmail, Google Docs, Google Analytics or Google’s Blogging platform, Blogspot.

The +1 button is very similar to a “like” button on Facebook; if you think something online is cool, useful or should be seen by other people then you can ‘plus one it’. You can do this directly from Google’s results or from clever widgets placed on a webpage itself if they have been installed.

The idea behind this feature is that you can quickly spot search engine results (or adverts) which have been promoted by your peers, i.e. people you trust.  Each set of search results is then catered to individuals according to who they interact with in the real and virtual world.  If say a product or a restaurant has been recommended by your friends then you also would possibly enjoy the same thing.

Here’s an example of the plus one feature in action on Google:

Notice how your contact names appear and a number to indicate how popular the web page is.  Contact names are likely to be the most influential or most contacted people in your Google social channels, these could be the people you email the most or perhaps the people you regularly comment towards on their Google blog.  Highly +1′d search results could be positioned higher up in the personalised Google’s results or even possible the main Google results as a ranking factor in SEO.

Google have been trying to break into social media for several years now with Facebook steaming ahead.  Whilst this isn’t a social media site, this social media widget could easily be tied to Twitter which uses similar metrics (measuring tweets) or could be the start of a future Facebook like social network.

Personalising search engine results could very well be the future of search online, imagine if only types of sites you wanted to see appeared in the results only?  Cries of privacy invasion and social stereotyping may arise after the first few weeks of Google’s plus one button, it’ll be great to see how that little +1 button can change online history forever.

No related posts.

In terms of advertisings and company brands, a concept would be something that is produced to work on a range of media platforms to strengthen a company brand and therefore increase customer interaction.

Take Mowbli, the Carphone Warehouse character, who would speak with a particular accent, was animated, and feature on everything the Carphone Warehouse did from billboards, to TV advertising to radio commercials. Everyone knew who Mowbli was and what he stood for.

Again, Shelia’s Wheels, promoted their brand with the aid of 3 pink ladies, singing in a car, everything they did tied them to the insurance company they promoted, you could download their theme tune onto your phone, you could even star in one of their television commercials.

Creating a concept for your brand is a great way to generate advertising and promotion that has legs and can create a strong identity that consumers recognise whatever you do.

It’s about marketing and branding. Branding is such a powerful tool, and even the simplest thing, if your brand is strong enough, can evoke a reaction and people know exactly who you are and what you do.

At Juno Web Design we can create a concept that will transform your advertising and identity. If this is the way you want your company to move, get in touch, we’d love to hear from you.

No related posts.

Related posts:

1. New Design Concept for Aicache