Cole Whitelaw

Google Search Plus Your World: Crowdsourcing Masterclass

Cole Whitelaw — Thu, 12 Jan 2012 14:21:36 +0000

Lots of opinions on the Google's recent move to further integrate Goole+ into search results. But does it go deeper? Are they simply crowdsourcing their marketing on a massive scale?

Thomas Cook SEO Domains for sale on eBay!

Cole Whitelaw — Wed, 14 Dec 2011 17:11:42 +0000

There's been a bit of a buzz on Twitter about a job lot of domains that have apparently been used in Thomas Cook's SEO efforts - whilst thats still to be seen, I took a nosey through their link profiles.

2 Reasons Your Keywords Suck

Cole Whitelaw — Sat, 30 Jul 2011 14:54:32 +0000

Doing Keyword research for SEO on a scaleable and relevant ongoing basis is tough - it's easy to run out of new ideas when you're inward-facing all the time. This post will show you the light with creative and actionable ways to mine even the most obscure targets.

I’m Published on YouMoz!

Cole Whitelaw — Tue, 18 May 2010 22:31:56 +0000

Just a quick post to direct you all to the first part in a series of advanced SEO articles I’m writing for SEOMoz’s YouMoz section – this article on laying the foundations of Weapons-grade SEO has been well-recieved so far so feel free to whizz over there and take a look.

Stem the Bleeding: A First Aid Kit for Amazon-direct PPC Affiliates

Cole Whitelaw — Fri, 15 Jan 2010 12:42:30 +0000

I’ll start with the bitter pill. You knew this was coming. Deep down in the pit of your stomach you knew this day would come. Like brand bidding it was only a matter of time till the affiliate gut punch, the decision to cut the erosion of margin. But wait, we were FREE PPC. In [...]

Massive Picture Update!

Cole Whitelaw — Thu, 03 Sep 2009 17:27:53 +0000

Ok, so I finally got off my lame butt and resized and compressed all the pics for the web. So here they are, it’s the same album as before so this link will take you to the start of the second batch – or just view the full slideshow to relive the start too! Lots [...]

Fiordland National Park and onto Milford Sound

Cole Whitelaw — Mon, 22 Jun 2009 13:20:31 +0000

After our glow worm extravaganza and in light of the discussion with the Welsh lady in the shop that sold Possum goods, we called up and booked today’s Milford Sound trip. Against Swansea-lady’s advice we decided that although yesterday’s 40-minute return catamaran trip was nice (for some more than others), the total of 9 hours [...]

Te Anau and the Glow-worm adventure

Cole Whitelaw — Mon, 22 Jun 2009 13:14:14 +0000

Having hoovered up most of the itinerary for the Catlins the day before, we only had a short stop left down South for the obligatory snaps at Slope point, New Zealand’s actual southernmost point. The touristy Bluff is as false as it’s name suggests, being many metres to the North of Slope Point. And so, [...]

Four Penguins and a Funeral

Cole Whitelaw — Wed, 17 Jun 2009 13:06:50 +0000

Reality check… We’d only been away for just over a fortnight; about 16 sun-ups and scarcely 4,749 episodes of Hollyoaks had gone by since we were soaked in Kennington. Yet so easily had we adopted this life that I was already brushing aside the cobwebs of Heathrow; straining to recall the movements that led to [...]

Balclutha: Gateway to the Catlins?

Cole Whitelaw — Wed, 17 Jun 2009 13:03:14 +0000

I can kind of see the logic of calling Balclutha the ‘Gateway to the Catlins’. It certainly isn’t part of the naturally beautiful Catlins reserve, but it is right next to them. Kind of like calling Treorchy the gateway to the Brecons. Seriously though, it’s grim – think of a Milton Keynes industrial estate wearing [...]