SCA Promotions Blog

Turn Your Likes into Leverage

wrightimc — Wed, 30 May 2012 14:27:41 +0000

If the current state of the Internet could be summed up in one word, it would be ‘Social.’ Social sites, such as Facebook, rule the bandwidth. According to Google, Facebook was the most visited site in 2011, by a large margin. But, if you’re a business, you probably already know this and have a dedicated [...]

To Contest or Not to Contest?

wrightimc — Mon, 14 May 2012 14:32:43 +0000

As a business owner, you know the importance of providing value to your customers. It’s what keeps your customers coming back to your business instead of the competition. But in age of the Internet, customers are increasingly able to find better deals at the push of a button. There are even smart phone applications that [...]

Take Me Out To the Ballgame, Contests

wrightimc — Tue, 08 May 2012 18:10:17 +0000

There isn’t much debate when it comes to whether or not Americans like sports. Professional sports leagues continue to rake in record breaking revenues, as evidenced by the MLB growing from $1 Billion in revenue in 1995, to $7 Billion in 2010. Smaller minor league teams in several sports are sprouting up all over the country. [...]

Packaged Goods and Contests

wrightimc — Tue, 01 May 2012 14:58:30 +0000

To a consumer, a product package is merely a vessel to help wrap what they want. But consumer packaged goods (CPG) companies know that packaging is a very powerful marketing tool. After all, how many children at the grocery store reach for the box of cereal with the plain packaging? Companies use their packaging as [...]

The Power of an SCA Contest

wrightimc — Mon, 23 Apr 2012 14:40:15 +0000

The only thing better than having fun is the chance of winning money while having fun. Businesses are constantly looking for new and exciting ways to bring people through their doors, and contests or games with prizes are a great way to do just that. They’re fun and cool prizes and cash are often involved. [...]

Read the Spring SCA Promotions Newsletter Now!

wrightimc — Fri, 20 Apr 2012 15:17:19 +0000

The Spring Issue of ‘Promotion Times, SCA Promotions quarterly newsletter, has been published, and can be read online here. Inside you’ll get the details on all of the latest and greatest promotions including, Using Apple iPad’s to collect potential customer information while conducting a contest, with a case study from Justin Boots A new and innovative baseball promotion, [...]

SCA Promotions Takes Home Branding Award from DFW AMA

wrightimc — Thu, 19 Apr 2012 19:28:36 +0000

In March, it was announced that SCA Promotions was a finalist for an award from the Dallas-Fort Worth Chapter of the American Marketing Association (DFW AMA). We’re excited to announce that SCA was named the winner of the award in the Branding category yesterday, April 18, at the DFW AMA Awards Gala, held at the [...]

Bob Hamman Wins 50th North American Bridge Championship

akimble — Thu, 22 Mar 2012 17:43:52 +0000

Bob Hamman, twelve-time world bridge champion and father of the promotional risk coverage industry, recently added another notch to his belt: the Norman Kay Platinum Pairs. This is Hamman’s 50th lifetime North American Bridge Championship, the most of any bridge competitor. Hamman and his partner, Justin Lall, were tied for 10th place going into the [...]

SCA Promotions is a Finalist for DFW’s AMA Marketer of the Year

akimble — Thu, 08 Mar 2012 19:27:16 +0000

SCA Promotions is excited to announce it is a finalist in the Dallas-Ft. Worth Chapter of the American Marketing Association 2011 Marketer of the Year Awards. SCA is being recognized for its innovative 25th anniversary “$25,000 Win-Win” Facebook promotion. The objective of the promotion was to increase brand awareness, notify customers and prospects of its [...]

SCA’s Founder Featured in ESPN The Magazine

akimble — Fri, 24 Feb 2012 16:45:14 +0000

Bob Hamman, founder and CEO of SCA Promotions, Inc., was recently profiled in the March 5 “Analytics Issue” of ESPN The Magazine. Over the past 26 years, Hamman has built Dallas-based SCA Promotions into the world’s leading provider of promotional risk management services. The article, written by Matt McCue, looks at the process Hamman, [...]