scaryideas.com: Advertising Archive

The Sevens : What are The Sevens? [Video]

Wed, 06 Jun 2012 15:39:30 +0100

The Sevens : What are The Sevens? [Video]

Toronto-based interactive agency Secret Location has created an ambitious interactive online film and game called The Sevens. The Sevens, launched today on Secret Location’s website (http://www.thesecretlocation.com/), is a multi-layered narrative experience will also live online at http://www.whatarethesevens.com and can be enjoyed on a number of levels: as a short film, an interactive game or a fully immersive mystery in which users can participate. “The interactive film is the start of a larger narrative that we’ll continue to build on over the next year and beyond,” explains company founder James Milward. “A lot of the time the most experimental ideas we have aren’t appropriate or are too risky to hinge the success of our clients on. As a result, we built this experience as a sandbox for us to play in and experiment with ideas, techniques and technology in a way that will prove concept with real users.” For the past four years, Secret Location has produced several experimental interactive experiences, including Rookie Blue: Interrogation Room, Stanfield’s Guy At Home and Endgame Interactive, which won an International Digital Emmy® in 2012. The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story’s narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending. “The nature of the story is that it keeps drawing you in further and further, making you more vulnerable. It’s the classic Alice In Wonderland rabbit hole scenario,” says Pietro Gagliano, creative director and partner at Secret Location. “We want people to feel shaken up by how deeply immersive the experience feels at the end.” The idea evolved from Secret Location’s portfolio launch four years ago. Set up as a Choose Your Own Adventure-type narrative, the site drove 120,000 people through the portfolio in the first three months. Incidentally, the designers posted a phone number on the bottom of the site for potential clients to call but visitors assumed it was part of the game. “We received nearly 100,000 phone calls in the first six months,” says Gagliano. “Suffice it to say, it was annoying but it did give us an idea and proved that people would call if we asked them to – or even if we didn’t ask them to.” The team began brainstorming and writing The Sevens in November 2011 with writer/filmmaker José Avelino Gilles Corbett Lourenço and production began in February 2012. Now that it’s live, the creative team intends to grow the story, add new characters and create related content that can live on other sites, such as YouTube. Secret Location has already rolled out several real world elements connected to The Sevens. In tandem with the site launch, cryptic posters featuring characters from the film and chalk stencils of the mysterious symbols and the URL have begun appearing in select cities across North America, including Toronto, New York and Los Angeles. “We’d love to keep adding elements to this narrative,” says Gagliano. “That’s why we created an open invitation at the end of the experience for the user to contribute ideas.” “This is really not the end,” adds Milward. “It’s just the beginning of a growing story eco-system and mythology that we’re creating around The Sevens.”

Created by Secret Location Executive Producer: James Milward Creative Director & Lead Designer: Pietro Gagliano Technical Director: Ryan Andal Project Manager: Ashlee Lougheed Art Director: Stefan Grambart Graphic Designer: Kai Salminen Editing & Motion Graphics: Steve Miller Assistant Editor: Michael Kazanowski Web Developers: Gino Fazari, Michael Phan, Paul Stodolak Music & Sound Design: Lodewijk Vos & Joseph Murray Cast– In Order of Appearance Dad: David Straus Julie: Elle McFeeters Dog: Pearl Mom: Jennifer Fullerton Written By: José Avelino Gilles Corbett Lourenço & Secret Location Directed By: José Avelino Gilles Corbett Lourenço Director of Photography: Henry Less Assistant Director: Billy Shand Line Producer: Luke Bryant Assistant Camera: Nick Giordano Gaffer: Dave Lewis Art Director: Michael Leach Set DResser: Dylan Jackson Sound Recordist: Edward Senkowski Hair & Makeup: Margot Keith Wardrobe Stylist: Sarah Millman Production Assistant: Derek Modesto Contributors: Adam Drake Adam Park Ann Marie Donnelly CJ Hervey Graham Budd Jenn Hartnoll Jory Krüspe Josh Manricks Kathryn Rawson Noora Abu Eitah Sabrina Saccoccio Special Thanks to HLP + Partners for production support.

Hidden Valley®/Clorox : Ranch vs. Ketchup, Boxing [Video]

Wed, 06 Jun 2012 14:28:17 +0100

Hidden Valley®/Clorox : Ranch vs. Ketchup, Boxing [Video]

The ultimate condiment battle is being waged on the new Facebook Faceoff -- Hidden Valley® Ranch for Everything vs. Ketchup created by agency Tribal DDB and featuring Clash of the Condiments a viral film directed and edited by kabooms matt fackrell. Via the Facebook APP and other social channels, visitors are invited to watch a battle for dipping dominance wherein two squeeze bottles enter, but only one will leave. http://facebook.hiddenvalley.com/hv4e/ The project is pitch perfect for director matt fackrell, whose ultimate sweet spot (or, in this case, savory) is comedy with costumed characters. The quirky charm of this distinctly fackrell style film (hes also a director/editor for Yo Gabba Gabba), shines as a life-sized squeeze bottle of the new Hidden Valley® for Everything goes toe-to-toe with its shelf rival. Sparked by Ketchups poor sporting over a chess match, the duo comically spars throughout San Francisco with Ranch taking the upper hand. Hungry for more? Part two will be launched online in the coming weeks.

Title: Ranch vs. Ketchup, Boxing Client: Hidden Valley®/Clorox Agency: Tribal DDB Worldwide- San Francisco Producer: Leslie Ernst ACD/Art Director: Kirsten Stewart ACD/Copywriter: Karen Hutchinson Account Director: Sunni York Production Company: kaboom productions Director/Editor: matt fackrell Executive Producer: lauren schwartz Head of Production: steven sills Director of Photography: Chris Saul Producer: Kevin Hayes Color Grading: Ntropic Colorist: Original music: Adam Deibert Mix: Jay Shilladay, Slate Run Productions

Helsingin Sanomat : Ravintolapäivä [Image]

Wed, 06 Jun 2012 14:16:14 +0100

Helsingin Sanomat : Ravintolapäivä [Image]

Helsinki lives in the moment – and so does Nyt, the weekly supplement of the city’s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki – the name means “now” in Finnish. Since it is all about the moment, we did Nyt’s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki – right here, right now. And it was all very immediate: shot today, printed tomorrow.

Client: Helsingin Sanomat Advertising Agency: 358 Helsinki, Finland Creative Director: Ale Lauraéus Copywriters: Valtteri Väkevä, Verneri Leimu Art director: Ale Lauraéus Graphic designer: Iiris Ojanen, Mark Nurmi Client Team Director: Sonja Eiramo Producer: Krista Durchman

Helsingin Sanomat : Lauantai [Image]

Wed, 06 Jun 2012 14:15:49 +0100

Helsingin Sanomat : Lauantai [Image]

Helsingin Sanomat : Kaupungilla [Image]

Wed, 06 Jun 2012 14:15:18 +0100

Helsingin Sanomat : Kaupungilla [Image]

Helsingin Sanomat : Boardexpo [Image]

Wed, 06 Jun 2012 14:14:55 +0100

Helsingin Sanomat : Boardexpo [Image]

Helsingin Sanomat : Bbändi [Image]

Wed, 06 Jun 2012 14:14:30 +0100

Helsingin Sanomat : Bbändi [Image]

Hampton Inn : Leisure [Video]

Wed, 06 Jun 2012 14:04:50 +0100

Hampton Inn : Leisure [Video]

Agency: Young & Rubicam Chief Creative Officer: Jim Elliot Creative Director/Art Director Nathalie Brown Senior Producer: Mara Milicevic Assistant Producer: Luiza Naritomi Business Affairs: Debra Horvath Broadcast Traffic: Michelle Cervello Talent Partners: Suzanna Voss VP, Group Account Director: Trish Mello Account Supervisor: Melissa Tapi Production Company: A White Label Product Director: Olivier Gondry EP Ellen Jacobson-Clarke Producer: Paul Ure Editorial Company: Cut+Run Editor: Gary Knight VFX: Fell Visual Effects EP Rachel Koch Creative Director: Russell Fell Music & Sound Design: Elias Arts Sound Designer: Jay Nerenberg

Hampton Inn : Business [Video]

Wed, 06 Jun 2012 14:03:37 +0100

Hampton Inn : Business [Video]

Your's Irish bar / Taxi-ruf frankfurt : Karaoke S.O.S. [Video]

Wed, 06 Jun 2012 13:51:29 +0100

Your's Irish bar / Taxi-ruf frankfurt : Karaoke S.O.S. [Video]

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.

Art Director: Vitor Mainho Copywriter: Alice Gnodde ECD: Jorg Riommi Artbuy: Iris Teubert, Victoria Sigrid Account: Lars Bendels, Niklas Boger, Thomas Adam Production: Producing: Ben Schlangen ACHT, Charlotte Kühn ACHT After effects/graphics: Christopher Kasten ACHT Editor: Gabriel Manz + Jeremy Nagel ACHT DoP: Tobias Schrenk ACHT, Tim Lukas Leinert weare:now Gbr Sound engineer: Thomas Rudeck - Studio Funk Client: Your's Irish bar Taxi-ruf frankfurt

Imagination Movers : Rock-o-Matic - Thank You [Video]

Wed, 06 Jun 2012 13:43:49 +0100

Imagination Movers : Rock-o-Matic - Thank You [Video]

When the Imagination Movers were ready to release “Rock-o-Matic,” their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company’s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing – as well as some production services – for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk. Imagination Movers is Disney’s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to “Great Moments in Creativity,” activities and the Catnip and Catnap puppets – taking the general to the next level. C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.” Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company’s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES’ production capabilities, tapping into the veteran executive producer Sven Shelgren’s considerable experience in the live-action production arena. C+S provided postproduction services for the music videos featured on the DVD, including: “Little Red Wagon,” helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; “Everybody Sing,” edited by Matthew Kroese; “Remember When,” edited by Eric Riggs; the animated video “Blast Off,” created by animation director Kinsey Engelmann. In the video entitled “Thank You,” the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band’s US concert, playing to thousands of fans. Editor Todd Isaacs was asked to cut the “Thank You” video in a style reminiscent of the multiple split-screen opening titles of the TV series “Parks and Recreation,” and then given free rein to shape the style and content. Working on Apple’s Final Cut Pro 7, Isaacs began by selecting the best segments from the group’s previous DVDs. “I watched the opening sequence of ‘Parks and Recreation’ a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,” Isaacs explains. “I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.” The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac’s color correction, which he performed within Final Cut, suggesting he maintain “a keen eye for the little details that add up to make a big difference.” Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage. Another video, “Dance Kung Fu,” is a live-action retelling of the fairytale, “Little Red Riding Hood,” in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers. The fast-paced storyline uses a ‘see-say’ approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along. “The director did an initial cut, which sped up nearly every shot in retro “Benny Hill” fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,” says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. “My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague’s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was ‘very funny’ so I felt I was going my job!” Several of the scenes in the “Dance Kung Fu” video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation. "REMEMBER WHEN" was the ‘fan’ video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,’ notes CRASH+SUES’ Eric Riggs, the editor of the video. “Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.” “I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,” adds Shanahan. “The Imagination Movers were a pleasure to work with and sent us a ‘King Cake’ after the wrap – a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party’s on me!” “One thing we pride ourselves on is writing and performing all of our songs (over 200),” says Imagination Group member, Scott Durban.” This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES’ team that brought our songs to life visually for our fans.” The DVD production used the talents of every member of the CRASH+SUES’ collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.

Client: Imagination Movers Project: “Rock-o-Matic” DVD Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott “Smitty” Smith DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN Executive producer: Heidi Mae Habben Producer: Richard Sven Shelgren Assistant producer/media manager: Jim Roy Senior colorist: Sue Lakso (SUE) 3D artist/graphic design: Alex Engelmann Flame artist/compositor: Adam Celt Smoke artist/compositor: Ryan Wheeler Editors: Carrie Shanahan (“Dance Kung Fu”) Todd Isaacs (“Thank You”) Matthew Kroese (“Everybody Sing”) Eric Riggs (“Remember When”) Animation directors: Cari Merryman (“Little Red Wagon”) Kinsey Engelmann (“Blast Off”) Animator: Sean Hall (“Little Red Wagon”) Additional animation: Lasso Studios Animation director: Anthony Mumphrey (“Animal Dancing”) AUDIO POST COMPANY: Steve McCabe Music/KY Additional music scoring/sound design/final DVD mix: teve McCabe Production Company: (“Dance Kung Fu,” “Everybody Sing” and interstitial “Skits”) Director: Jonathan David Evans Cinematographer: Ryan Martin Grip/production assistant/guest ninja: Mike Spara Sound for Greenscreen: Andrew Gidiere Hair/makeup: Erica Barado

Imagination Movers : Rock-o-Matic - Remember When [Video]

Wed, 06 Jun 2012 13:41:29 +0100

Imagination Movers : Rock-o-Matic - Remember When [Video]

Imagination Movers : Rock-o-Matic - Everybody Sing [Video]

Wed, 06 Jun 2012 13:39:45 +0100

Imagination Movers : Rock-o-Matic - Everybody Sing [Video]

Imagination Movers : Rock-o-Matic - Dance Kung Fu [Video]

Wed, 06 Jun 2012 13:38:21 +0100

Imagination Movers : Rock-o-Matic - Dance Kung Fu [Video]

Imagination Movers : Rock-o-Matic - Blast Off [Video]

Wed, 06 Jun 2012 13:37:00 +0100

Imagination Movers : Rock-o-Matic - Blast Off [Video]

Imagination Movers : Rock-o-Matic - Little Red Wagon [Video]

Wed, 06 Jun 2012 12:18:58 +0100

Imagination Movers : Rock-o-Matic - Little Red Wagon [Video]

Fox Crime Norway - The Walking Dead Season 2 : Life size Tear Off Poster [Video]

Wed, 06 Jun 2012 09:31:20 +0100

Fox Crime Norway - The Walking Dead Season 2 : Life size Tear Off Poster [Video]

Fox Crime Norway wanted to 1: promote the season finale of The Walking Dead - Season 2 and 2: As a new channel in Norway, grab the attention of media and advertisors. All on a very tight budget. Fox Crime Norway set up a contest where you could win an iPhone, and wanted to drive the audience to their web page. The solution: The usual low budget way of getting people to remember phone numbers, url´s etc, is the classic tear off poster. So - a tear off poster were made - in a true zombie way. The url was printed on the zombies´arms and legs, and the audience could tear them off. The results: The work was picked up by both national and international media, and Fox Crime Norway is "extremely happy with the PR created". Hundreds of pictures were taken, and arms and legs were torn off. The Walking Dead landing site quickly became the most visited place on foxcrime.no

Advertised brand: Fox Crime Norway - The Walking Dead Season 2 Advert title(s): Life size Tear Off Poster Advertising Agency: Frank, Oslo, Norway Agency website: http://www.frank.no Creative Director: Erik Heisholt, Lee Cartmell Art Director: Jason Kinsella Copywriter: Erik Heisholt, Jason Kinsella Illustrator: Photographer: Additional credits: Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth Published: March, 2012

STAR WARS Identities : The Exhibition, Amidala [Image]

Wed, 06 Jun 2012 09:27:55 +0100

STAR WARS Identities : The Exhibition, Amidala [Image]

What forces shape you?

Advertising Agency: Bleublancrouge, Montréal, Canada Chief Creative Officer: Gaetan Namouric Creatives: Jean-François LeBlanc, Sébastien Maheux Copywriter: Andrew Lord Production: Eve Mathieu Illustration: Louis Hébert Other: Véronique Vigneault Published: 2012

STAR WARS Identities : The Exhibition, C-3PO [Image]

Wed, 06 Jun 2012 09:27:30 +0100

STAR WARS Identities : The Exhibition, C-3PO [Image]

What forces shape you?

STAR WARS Identities : The Exhibition, Darth Maul [Image]

Wed, 06 Jun 2012 09:27:02 +0100

STAR WARS Identities : The Exhibition, Darth Maul [Image]

What forces shape you?

scaryideas.com: Advertising Archive

The Sevens : What are The Sevens? [Video]

Hidden Valley®/Clorox : Ranch vs. Ketchup, Boxing [Video]

Helsingin Sanomat : Ravintolapäivä [Image]

Helsingin Sanomat : Lauantai [Image]

Helsingin Sanomat : Kaupungilla [Image]

Helsingin Sanomat : Boardexpo [Image]

Helsingin Sanomat : Bbändi [Image]

Hampton Inn : Leisure [Video]

Hampton Inn : Business [Video]

Your's Irish bar / Taxi-ruf frankfurt : Karaoke S.O.S. [Video]

Imagination Movers : Rock-o-Matic - Thank You [Video]

Imagination Movers : Rock-o-Matic - Remember When [Video]

Imagination Movers : Rock-o-Matic - Everybody Sing [Video]

Imagination Movers : Rock-o-Matic - Dance Kung Fu [Video]

Imagination Movers : Rock-o-Matic - Blast Off [Video]

Imagination Movers : Rock-o-Matic - Little Red Wagon [Video]

Fox Crime Norway - The Walking Dead Season 2 : Life size Tear Off Poster [Video]

STAR WARS Identities : The Exhibition, Amidala [Image]

STAR WARS Identities : The Exhibition, C-3PO [Image]

STAR WARS Identities : The Exhibition, Darth Maul [Image]

Hidden Valley®/Clorox : Ranch vs. Ketchup, Boxing [Video]