Strother Communications Group

Six Simple Steps Create New Customers with B2B Inbound Marketing

Patricia — Mon, 20 May 2013 17:42:58 +0000

Not so long ago self-publishing was reserved for authors who wanted (or needed!) to skip the hassle of finding a traditional publisher. Today the concept of self-publishing on the web has ushered in a paradigm shift for B2B marketers. Companies are no longer dependent on third party publishers such as trade magazines to get their story told (although third parties still offer valuable credibility and remain an important channel). Often called inbound marketing, the new self-publishing approach allows companies to [...]

3 Writing Apps for More Creative Content

Jeron — Fri, 17 May 2013 10:00:35 +0000

Last week Joy shared some awesome apps to inspire creative design. Our account and design teams always have a friendly battle over what’s more important to a creative piece – the visual elements or the copy. With our integrated approach to marketing both must fit together, but as we all know copy is king. So as not to be outdone by our design team, here are three types of apps that may help inspire your writing: 1. Easy Voice Recorder Writing, [...]

Fresh New Identity, Proprietary B2B Products, Bright New Future

Patrick — Mon, 13 May 2013 21:00:42 +0000

Last week SCG turned 21. As we approached this milestone we decided our identity needed to better reflect the increasing B2B focus of our capabilities and emphasize our differentiated strengths. The components of our new identity include: a new logo, our new agency mascot, Professor Plum (owl), four major product groups and four flagship, SCG-branded products to support each of the strategic groups tactically. Our comprehensive range of services now includes a sharp focus on B2B with specialized […]

5 iPhone Apps for Designers that Elevate Competence, Creativity and Collaboration

Joy — Fri, 10 May 2013 10:00:50 +0000

Whether you’re in need of some inspiration or want the convenience of having design tools on-the-go in your pocket, there are countless iPhone apps for designers to make our day-to-day tasks a little easier. Here are 5 (and a bonus 6!) that I recommend. 1. WhatTheFont When you see a cool font in a magazine or on the web, but you don’t recognize it, WhatTheFont quickly identifies it. Simply take a picture with your iPhone and WhatTheFont will immediately find [...]

5 Digital Tools Marketers Can’t Live Without

Jodi — Mon, 06 May 2013 10:00:52 +0000

Many B2C and B2B marketers use an arsenal of tools to help keep track of to-dos, communicate with colleagues and clients, accomplish day-to-day and long-term goals, and just generally support productivity. Here, I’ve highlighted 5 tools I often use to do just that. Google Drive: Formally known as Google Docs, Drive is a file storage service that enables cloud storage, file sharing and collaborative editing. Think of Drive as having Word, PowerPoint and Excel all in one place, plus it [...]

My Penguin Encounter

Jane — Wed, 01 May 2013 10:00:21 +0000

Recently, I took my daughter Olivia to the Minnesota Zoo to partake in one of their educational animal encounters. We enrolled in the Penguin Encounter since Olivia is very passionate about penguins. She has always dreamed of interacting with penguins up close. This is one of many interactive educational programs offered at the Minnesota Zoo that allow you to connect with the animals. The Penguin Encounter is an especially popular program, as participants actually get to go behind-the-scenes with the [...]

Six Tips for Creating Content That Sizzles

Jeron — Mon, 29 Apr 2013 10:00:05 +0000

There’s no doubt “killer content” is a hot topic in B2B marketing. The concept of content has gotten so popular that Chief Content Officer is the latest position to get a placard hung on the door of the C-level suite. The concept is quite simple – provide great content that turns prospects into customers. The execution, however, is quite difficult, particularly developing the type of content that drives B2B business, which isn’t always easy to explain. Quite frankly, many B2B companies [...]

Interactive Infographics: Now with Facebook Support

Jenny — Fri, 26 Apr 2013 10:00:02 +0000

Hot news hit the press this past Tuesday! If you keep your finger on the pulse of infographics, like those of us in B2B marketing, you’ve heard that marketers got a powerful new way to reach fans on Facebook: interactive images powered by ThingLink. ThingLink helps you create and discover rich images to enhance your interactive infographics. As Mashable shares, ThingLink allows users—ranging from big national brands to someone like you or me—to enhance images with links to other selected pieces [...]

Don’t Let Your Sales Leads Die on the Vine

Randy — Mon, 22 Apr 2013 10:00:38 +0000

The biggest challenge facing B2B companies with complex sales is effectively managing leads through a lengthy sales process. Many companies make the mistake of not communicating with their prospects frequently enough, allowing potential future sales opportunities to wither and die. According to MarketingSherpa, 79% of marketing leads never convert to sales due to lack of lead nurturing. In fact, they found that 65% of B2B marketers do not have a lead nurturing program in place. In addition, Gleanster Research reports [...]

Trends for a Mobile-Centric World

Robby — Fri, 19 Apr 2013 10:00:32 +0000

Walk down the street or through the skyways and you will see hundreds of mobile devices in the hands of passers-by. Tablets, smartphones and any number of other internet-connected devices are allowing us to experience websites and other applications in ways that need to be considered when we embark on a design and development project. As a web designer, anticipating digital trends is a big part of my job and I strive to make sure mobile users are having a [...]