Search Engine News

Report: Bing Generates More Clicks Than Google

Editor — Wed, 28 Jul 2010 08:59:01 +0000

Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on Google and Bing and found that Bing generated about 50 % more clicks: Across the sample of nearly 15 million impressions used for this study, Google users clicked on [...]

ReachLocal Reports 27% Growth in Advertisers

Editor — Wed, 28 Jul 2010 08:58:55 +0000

ReachLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13, 200 to 16, 700, and that its consolidated revenues climbed 47 percent from $47.97 million to $70.362 million. It also reported adding 72 percent more senior sales people, going from 143 to 246; and 54 percent more junior sales people, going from 256 to 395. “During the quarter, we added to our local Internet Marketing Consultant (IMC) sales force, expanded our geographic footprint into five additional markets, executed the beta launch…

Ask.com Going Back to Its Roots

Editor — Wed, 28 Jul 2010 08:58:49 +0000

Ask.com formerly Ask Jeeves, formerly all kinds of different things, announced yesterday the new Ask.com, which is currently available in “public beta.” I put that in quotes because the mention of public beta in the announcement is followed by “Now available on an invite-only basis (you can request your invite here), the capability to pose questions to real people is now possible for those complex, subjective and/or time-sensitive queries that, no matter how advanced, computers simply can’t address.” So I guess the redesign is public beta with the ability to play with the actual…

Forrester to Advertisers: Hold off on Foursquare

Editor — Wed, 28 Jul 2010 08:58:44 +0000

Forrester is out with a new study that concludes most advertisers should hold off on starting location based ad campaigns with Foursquare. While we agree that Foursquare gets more attention than its usage (2 million users) deserves, this could be missing the point. First, there are a couple different ways to advertise with Foursquare and other mobile location based services. As we discussed last week, most of the ad support for foursquare has come in the form of brand marketing. This includes brands like Bravo, VH1 and New York Magazine, which secure badges that users can unlock…

Googlers receive multiple awards at the 2010 International Conference on Machine Learning

Editor — Wed, 28 Jul 2010 08:58:40 +0000

Posted by Fernando Pereira, Research Director Googlers were recognized in three of the four paper awards at ICML 2010: Sajid Siddiqi was co-recipient of the best paper award for Hilbert Space Embeddings of Hidden Markov Models with Le Song, Byron Boots, Geoff Gordon, and Alex Smola John Duchi, who is also a graduate student at UC Berkeley, was co-recipient of the best student paper award for On the Consistency of Ranking Algorithms with Lester Mackey and Michael Jordan And last but not the least, Yoram Singer was co-recipient of the best 10-year paper award for the most influential paper…

Goodbye Yellow Google AdWords Background & Hello Purple Backgrounds

Editor — Wed, 28 Jul 2010 08:58:33 +0000

Google has begun rolling out a new background color for the AdWords listings on Google’s search results. The new color is a pale purple, as opposed to the current pale yellow. Google has been testing the pale purple since May of this year and last week we have seen it ramp up in [...]

Study Says Location-Based Social Network Users are Small but Mighty

Editor — Wed, 28 Jul 2010 08:58:26 +0000

I’m at the bank depositing money. That’s a real tweet I saw this week and it was followed by a Foursquare link showing the exact bank. According to new research by Forrester, that tweeter was probably a young adult male with a college degree and he’s one of only 1 % of online users who actually do this kind of thing. From my experience, it seems that half the people I follow on Twitter use location-based tweets, but the data says thatonly 4 % of online adults have even tried geolocation and only 1 % uses it on regular basis.Really? The study also says that 70 % of the users…

Stargazing in Pittsburgh

Editor — Wed, 28 Jul 2010 08:58:21 +0000

Humans have always been fascinated by the night sky. And Googlers are no exception. Over the years, Google engineers have used their 20 percent time to create Google Sky, Moon, Mars and most recently Google Sky Map for Android . This handy app, built by engineers in our Pittsburgh office, turns your Android-powered phone into a live map of the night sky. You just point your phone to the sky and it gives you information about the stars and planets that you’re looking at. Since we introduced the app a year ago, Sky Map has been downloaded more than 5 million times. On Sunday night we had a…

Googles Search-Related Music Store Slated For Holiday Season [Report]

Editor — Wed, 28 Jul 2010 08:58:08 +0000

The rumor is growing fast. Now the New York Post has it that Google could launch its search-related music store as early as this holiday season, i.e. November-December.

Google Talking With Game Makers About New Social Gaming Site: Report

Editor — Wed, 28 Jul 2010 08:57:58 +0000

Nary a week goes by this summer that we don’t hear more rumors about Google’s interest in online games, social networking, and/or some combination of the two. Tonight, the Wall Street Journal is quoting unnamed sources that say Google is talking with “several makers of popular online games” to have those games included on a [...]