SearchEngineChannel

Who Says Flash is Not SEO Friendly?

Sat, 27 Jun 2009 11:09:28 GMT

People who say that Flash is not SEO friendly are absolutely wrong. It is just a myth that Flash is SEO unfriendly. Creating accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the major search engines.

A/B Split Testing with Google Webpage Optimizer

Thu, 11 Jun 2009 11:05:52 GMT

If you have a website you probably know how important first impressions are when it comes to getting visitors to stay on your site and purchase your products or services. If your landing page, which is the first page visitors see when they land on your website, is not designed well you will loose a lot of sales because people will exit your site without giving it a chance. Proper landing page optimization will give your landing page the best possible chances for success in selling your product or service.

Are the terms SEO and SEM outdated?

Thu, 11 Jun 2009 11:02:42 GMT

Should we still use the terms search engine optimization and search engine marketing? Back in the late 1990s, many internet marketing companies focussed only on the search engines. There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too!

Forget the Yellow Pages; It's All About Local Search

Tue, 02 Jun 2009 09:36:24 GMT

With yellow pages being out of date before they're even off the printing press, it's no surprise that Local Search on the Web has taken the place of dusty old "yellows" as the preferred method for finding local products and services.

SEO vs. PPC

Sun, 31 May 2009 16:24:21 GMT

SEO and PPC are two of the most effective online marketing techniques. Businessmen from all sectors have to avail their service at some point of time. Without the help of a SEO and PPC expert it is hard to make profit.

Who's Drinking All Your Link Juice?

Sat, 30 May 2009 11:09:01 GMT

You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

A place where nobody comes

Wed, 29 Apr 2009 15:28:31 GMT

Just making a web site and putting it on the net does not do anything if nobody ever comes to see you. Have you never even considered trying to increase the number of the visitors to your site? Or you don't even know that it can be done? Or you have thought of increasing the number of visitors but never had a clue about how to do it? The answer is here.

Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

Thu, 23 Apr 2009 14:48:59 GMT

"I want to be number one on Google for (insert hyper-competitive keyphrase here)." It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it's usually all about improving their rankings and positions...and often nothing else.

Why Webmasters Should Consider Linking To Authority Sites

Sat, 04 Apr 2009 20:50:03 GMT

Talk to a number of webmasters and I`m sure you`ll find that while they love inbound links, (backlinks), they have an aversion to placing outbound links on their pages to other sites. The reasoning behind that is that they imagine that all outbound links will weaken their position with the Search Engines, and have no value in them. But, does that really make any sense? Google and the other search engines are looking for a site which has good content, and provides value to its visitors.

Setting Realistic Optimization Expectations

Thu, 02 Apr 2009 11:47:12 GMT

Often times entrepreneurs get to the end of their financial ropes, and want a consultant to perform a search engine optimization miracle in the hopes of saving their drowning business. So, let's set the record straight on what SEO can and can not do for you. First, let me say I am a big fan of seo - I believe that today, your website is basically the marketing hub for your business. Even if you are not doing business online (i.e. selling something) your website serves as your ad center, your communications center, your distribution center, your contact center, and more!

Dominating The Search Engines

Thu, 02 Apr 2009 11:45:31 GMT

It is feasible to achieve Page one listings on search engines without ever submitting your internet site. If you follow the 5 best practices for dominating the search engines that are described in this article, then you'll have an excellent chance of a high listing, though you'll have to conform the info to fit your own particular website.

RSS and Search Engine Optimization

Mon, 30 Mar 2009 09:17:04 GMT

After putting a lot of thought into how to best use RSS feeds on your website and then creating them on your website, the next step is to promote them. As with any kind of marketing, where and how you advertise your website can determine the amount of visitors. The same applies to RSS feeds.

SEO Tips - 4 Deadly SEO Mistakes You Must Avoid

Sat, 28 Mar 2009 13:35:26 GMT

Are you getting mediocre results from SEO? If yes, this article is for you. To achieve success with SEO, you must target the right key phrases and build links consistently. It is a continuous process - not a one-time effort. With this in mind, let us take a look at the 4 deadly SEO mistakes that you must avoid at all cost.

How to make organic SEO work for your website

Tue, 24 Mar 2009 09:31:37 GMT

Search engine optimization is one of most effective methods of gaining high Internet visibility, popularity, and search engine page ranking. Every business or firm or individual wants their website to feature in the top 10 in SERP but that is not always possible and depends on your organic SEO methods. Where there are organic search engine optimization methods; there are also myths that surround it. The question is how true are these myths?

Website 101: No More Duplicate Content Using the New Canonical HTML Tag

Fri, 27 Feb 2009 08:33:59 GMT

In Feb 2009 at SMX West Google, Yahoo and Microsoft announced a new HTML tag. The new rel="canonical" tag is designed to help reduce duplicate pages by documenting the preferred URL for a group of very similar pages. Duplicate content is a major problem for Search Engines and searchers alike. Having duplicate content on your site can lead to penalties in search rankings.