SERP Down:

You are doing SEO (On Page & Off Page) for getting your website ranking on 1^st page of Google, Yahoo & MSN. Generally Google gives more traffic and business. So most of the people prefer to do optimization for Google. If there is changes in Google’s Algorithm and sometime due to changes in our websites and sometimes due to technical reasons your ranking from SERP is gone. It will take a time to get ranking back in SERP. In this period you will get the less traffic on your site and also less conversion. So your sells going down in that period.

Inflation:

When inflation is running in the market at that time your sells of the site is decreasing. If you are selling very important product which are very necessary for living life then inflation will not affect on your business in that case people will buy products in inflation at any price. But if you are selling some of products which are for the entertainment purpose then in the period of inflation people will not buy your products.

Seasonal Products:

If you are selling some of seasonal products on your website then your selling is down in other seasons. You can sell your products more only in the particular seasons. Eg. If your website selling umbrella so people want to buy umbrella in monsoon season and nobody want to buy umbrella in winter season.

Natural Disasters:

If your website’s products targeted area is USA and you are selling your products in USA. But if there is any kind of natural disaster happens like earthquake, flood and storm etc. then at that time your selling of the website will be down.

Rumor:

Rumor playing major role in decreasing our sells. As an example if there is news in the market that due to dosage of XYZ medicine people will be dead, it is a rumor. During this period the people will not try to buy your products and in this period your sells of the products will be going down.

Changes in Consumer Behavior:

In the last changes in consumer behavior can decrease our sells of the website. Consumer behavior every time changing like some time consumer prefer to buy over the counter and sometime prefer to buy online, some time they prefer to buy quality products and sometimes they prefer to buy cheap and quantity products. So we can’t say proper about the consumer behavior and this factor is playing major role in decreasing our sells of the website.

Before this option Orkut shows the full profile by default with Social, Professional and Personal Profile like this:

Now, by default in profile you can see about me, age, birthday, location and relationship status option. If you want to see more then you should to click on the link of view full profile.

Create your Profile:

Create your profile in Orkut using your Gmail A/c. Fill up your profile with complete details. In Orkut there is 3 part of profile, Social Profile, Professional Profile and Personal Profile.

Join the Communities:

After completing the profile in Orkut, you should to join communities related to your business and your interest. Eg. If you are a Web Designer then you should to search in the Search Box with the keyword of web designer. You can find the web designing related so many communities and join it. You can find the search box above right corner of the Orkut.

Participate in communities:

After joined the communities you should to participate actively in major communities. Give the Answers of the questions to the members of communities and ask questions to the members of the communities.

Send Friend Request:

After joined the communities in Orkut, you should to send the friend request to the people who are interested in the field of web designing. You should to send the friend request with the message. In message you should to mention that what is your purpose for friendship.

Create Own Communities:

Create your own community related to your interest and send the request to join the community to those people who are interested in your field. Share useful information and tips through your community. Setup a poll and give the answers of the questions.

Keep in Touch:

After all these activities keep in touch with your friends. Wish them for their birthday and also wish them on occasions like Christmas, Diwali and New Year.

Through above activities you can develops the branding of your business, getting popularity and also you can get the targeted traffic on your site.

Price of the Product:

Price is very important for every buyer. After seeing the product page, each customer thinks about the price and wants to check the price page. If they find that price of the products are very high then they will not buy the product from your website.

Quality of the Product:

Second factor is quality of the products. Every visitor checks the quality of the product before buying the product. If visitors find that quality of the product is dull then they also don’t want to buy the product from your site.

Insufficient Product Information:

Before buying any products from your website every visitor wants to get detail information about the products. We should to provide detail information about our products and also with the large image of the product. If visitors feel that there is no sufficient information on products then they also don’t want to buy product from our website.

Brand of the Products:

Sometimes brand of the products is also influencing visitors not buying products from your site. Sometimes visitors want to buy branded products from websites. If your products are not branded then visitors also don’t want to buy products from our website.

Demand of the Products:

Demand of the products is also one of the factor that visitor don’t buy products from your website. If you have targeted USA for selling your products, but in USA there is no more demand for your products so at that time visitors comes on your website, but don’t buy the products.

Geo Location of the Website:

Some times visitor wants to buy products from website of USA. But your physical address of your website is from UK. At that time visitors also don’t buy products from your site.

Security of Money:

Every visitor is always thinks about the security of their money. If they find that your website is not secure for purchasing the products, then they will not buy products from your website. You should to put your cart on secured server and always use SSL certificate for security of the money of your customers.

1. ColorZilla:

ColorZilla is very useful extension for designers. With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. You can Zoom the page you are viewing and measure distances between any two points on the page. The built-in palette browser allows choosing colors from pre-defined color sets and saving the most used colors in custom palettes. DOM spying features allow getting various information about DOM elements quickly and easily. And there’s more…

2. Search Status:

Search Status extension is very useful for SEOs. Search Status extension display the Google PageRank, Alexa rank and Compete ranking anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.

3. SEO for Firefox :

SEO for Firefox is very useful extension for SEOs. It is very useful for competitor analysis in Google and Yahoo. Through this tool we can get the data like PR, Age of the Website, Links, .edu link, .edu page link, .gov link, Page links, del.icio.us, Technorati, Alexa, Cached, Dmoz, Bloglines, dir.yahoo.com and WhoIs of the website.

4. RoboForm :

RoboForm is very Useful extension for link builder. RoboForm is Top-rated Password Manager and Web Form Filler that completely automates password entering and form filling. Features of Roboform:

• Memorizes your passwords and Logs You In automatically.
• Fills long registration and checkout forms with one click.
• Encrypts your passwords to achieve complete security.
• Generates random passwords that hackers cannot guess.
• Backs up your passwords, Copies them between computers.
• Gives you one set of bookmarks and passwords for IE, Firefox, Mozilla, AOL, MSN, Avant, MaxThon browsers.
  

5. Google Toolbar :

As SEO you all know about Google Toolbar. Google Toolbar is very useful toolbar for SEO. Through Google Toolbar you can check the PR of the website; also you can get the search result from google.com, Google USA and Search from any site. Also there is lot of facility available related to Google like Google Bookmark, Google Translation and more…

6. In Form Enter:

InFormEnter is another useful tool for link builder. Through this extension you can increase the speed of your submission work. InFormEnter adds a small, clickable icon next to every input field in a web form, from where you can select the item to be inserted - no typing required. You can configure it to display your frequently used information such as name, email, address and whatever else you want to be available from the form menu.

7. Total Validator:

Total Validator is useful tool for SEOs and Developers. Total Validator provides true HTML validation (HTML 2.0 to XHTML 1.1) using the official DTDs, plus added attribute checking. So you no longer have to put up with the limitations of the W3C validator (no type checking) and tools like HTML Tidy which interpret the standards incorrectly (they don’t use the official DTDs).

8. FoxLingo:

FoxLingo is the ultimate language Tool! Web Page Translation, Translated Search, Auto Translation, Text Translation, Language Resources, Learning Languages, etc. FoxLingo supports 45 languages of the world. FoxLingo uses 34 free online web page translator services.

9. Web Developer:

Web Developer extension is useful for web developer. Through this tool you can Adds a menu and a toolbar with various web developer tools like CSS, Cookies, Forms, Images etc.

10. Del.icio.us Post:

del.icio.us extension Posts current page or link to del.icio.us. Adds an entry to the context menu and a button to the toolbar.

11. Digg This:

The Digg This! extension speeds up the process of submitting stories to the news website digg.com.

12. IE Tab:

This is a great tool for web developers, since you can easily see how your web page displayed in IE with just one click and then switch back to Firefox.

13. Performancing:

Excellent extension for bloggers. Performancing, allows you to instantly blog comments you made to any of the major blog systems, or even your own (if your blog supports Moveable Type or WordPress).

14. RankQuest SEO Toolbar:

RankQuest SEO (Search Engine Optimization) Toolbar provides you quick access to more than 30 intuitive SEO tools. Alexa Rank and Page Rank provided by Alexa and Google respectively ensures the popularity of the site. Once you download and install the SEO Toolbar you are only one or two clicks away from carrying out most of your day to day SEO operations.

15. StumbleUpon:

With StumbleUpon you can also connect with friends and share your discoveries, meet people that have similar interests, and check out what other people are discovering.

16. VideoDownloader:

Video Downloader is an extension that allows you to quickly download video files from video sites like youtube, google video etc. You can save the video and play it locally if you have the correct video player. You can usually download freeware video players for the various formats but you can also convert the video formats.

17. Link Counter:

Display a count of links of a web page and frames. Group and highlight links by type. Links type to count/group: empty, files, targets, anchors, feeds, javascripts, mails, ‘xfiles’, internal and external.

18. SEO Link Analysis:

SEO Link Analysis extension is useful tool for SEOs. This Firefox extension gives you a bit more information when opening such pages, it gathers the PageRank for the linking page, the anchor text used on the link, and checks whether the link is nofollowed or not.

19. PDF Download:

PDF Download solves the problems everyone has about handling PDF files with Firefox. Allows to choose if you want to view a PDF file inside the browser (as PDF or HTML), if you want to view it outside Firefox with your default or custom PDF reader, or if you want to download it!

20. Firefox Environment Backup Extension (FEBE):

FEBE allows you to quickly and easily backup your Firefox extensions. In fact, it goes beyond just backing up — It will actually rebuild your extensions individually into installable .xpi files. Now you can easily synchronize your office and home browsers.
FEBE backs up and restores your extensions, themes, and (optionally) your bookmarks, preferences, cookies. And much more.

21. GooglePreview:

Inserts preview images (thumbnails) of web sites and Amazon products into the Google and Yahoo search results pages. When you use GooglePreview and click on an Amazon link within the search results, you support me and the further development of the extension and back end if you actually purchase a product. The GooglePreview thumbnail system currently consists of 5 dedicated servers and generates 4.5 TB of traffic per month.

22. iMacros for Firefox:

iMacros is very useful extension for developers. It is useful for creating automated macros for online work like directoris submission gathering any data from any website etc.

23. Boost for Facebook:

Join the 100K+ Boost users and customize your Facebook experience with custom skins, 30+ special features, selectable options, pop-up notifications, an integrated toolbar, custom album viewers, hidden access and more…

24. Firefox Showcase:

Firefox Showcase is a Mozilla Firefox extension that will show all opened browser tabs as thumbnails. This view can be opened in a new window, tab or sidebar, and provides several functionalities to interact with them, like a find bar, zoom mode, keyboard navigation, multiple thumbnail selection or “drag & drop”.

25. Orkut Scrapper:

This extension helps Orkuting easier! . This has lots of features which enables scrapping easier. Some of the features are Toolbar ,Shortcut Link Access, Secret Scraping,Universal Background , Font Styles, Live Preview, Translation Tools, Support for Post/Profile Styling, Image /Flash/YouTube, Signature, AutoLogin etc.

26. Snap Shots:

Through this tool you can see the snap shot of any link in your browser. Snap Shots™ is now available as a browser add-on, so you can bring Snap Shots with you to the rest of the Internet, enhancing your browser experience with the right content at the right place and time. This extension is work with the Firefox, Internet Explorer and safari browsers.

27. Show IP:

Show the IP address of the current page in the status bar. It also allows querying custom services by IP (right mouse button) and Hostname (left mouse button), like whois, netcraft. Additionally you can copy the IP address to the clipboard. This extension was formerly known as ipv6ident.

28. Inbound Link Quality Extension (ILQ):

ILQ (Inbound Link Quality) extension is very useful extension for SEOs. This tool give you the ILQ rating of the current site showing in your FF browser. This tool shows the number of inbound dir.yahoo, dmoz, edu and gov links the current site has.

29. Adsense Notifier:

Displays your Adsense earnings on the statusbar.

30. Live HTTP Headers:

View HTTP headers of a page and while browsing.

31. Greasemonkey:

Greasemonkey is an excellent extension for Firefox, which allows simple javascripts to be used on pages to alter the content.

32. Firebug:

Firebug is also useful tool for web developer and SEOs. Firebug integrates with Firefox to put a wealth of development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.

33. Google Global:

Google Global extension now allows you to view organic and paid Google search results as they appear in almost any location on Earth.

Create a Blog

For getting traffic through social bookmarking and social networking first of all you have to create your own blog or blog of your company (if you want to get traffic on your business website or want to get popularity for your business then you should to create your business blog ). You can start your blog free through blogger and wordpress. But if you are purchasing a domain then it is good or also you can setup blog on your business website like create a directory named blog on your site.

Here I am giving you examples of some people who are popular in social networking sites by their website name:

Brian Wallace – Famous with the name of “Nowsourcing”

Marty – Famous with the name of “AimClear”

Write Unique Content:

Always write unique content and post useful information on your blog. So everyone wants to read your blog.

Participate in other blog communities:

Participate in the communities of other bloggers and send them friend request. Read their blogs and enter the comment on their blogs. But never make a negative comment on their blog. Always write something good about their blog. If you want to get popularity for your business then you should to give a comment with the name of your company. You should to participate in following blog communities:

1. Mybloglog
2. Bumpzee
3. Blogcatalog
4. BlogRush
5. ScratchBack

Put a widget of above blog communities on your blog.

Submit your blog in social bookmarking sites:

There is so many website for social bookmarking, but here I am mentioning the list of some of important social bookmarking sites where you should to submit your blog. In social bookmarking site you should to send friend request related to your interest people and also gives the vote of their blog submission.

1. Digg.com
2. Technorati.com
3. Stumbleupon.com
4. Mixx.com
5. Del.icio.us
6. Propeller.com
7. Plugim.com *
8. SEOyak.com *
9. Sphinn.com *
10. Reddit.com
11. 76newsalways.com
12. scoop.isedb.com *
13. marktd.com *
14. onlineadvertizingnews.net *
15. Gooruze.com *

* these types of websites are related to online marketing and SEO.

Create your profile in Social Networking Sites:

After all these activities you should to create your profiles in Social Networking websites. Complete your whole profile. Never create your incomplete profile. If you want to create your for business then you should to create your profile with the name of your business. After Creating a profiles in social networking site you should to send the friend request with the people of your industry and always connect with them. Share about you with them and try to understand them. Also share your messenger IDs and try to chat with each other for developing relations. Here I have mentioned the list of some of social networking sites.

1. Facebook.com
2. MySpace.com
3. Orkut.com
4. Friendster.com
5. Hi5.com
6. Tagged.com
7. Netlog.com
8. Linkedin.com
9. Xing.com
10. Bebo.com
11. Mashable.com
12. Hyves.nl
13. Yahoo 360
14. Windows Spaces Live
15. Twitter.com

There more social networking websites are available but here I have mentioned some of popular sites. If you create your profile with the name of your business then it is very useful for create branding of your business in the internet world.

Hope this information becomes useful for getting traffic and popularity of you and your website.

Design of the website:

Design of the website is playing a very important role for getting conversion or inquiries from the website. Actually our website is working as a virtual office. Just think if you are going to purchase any product in the local market at that time there is a two shop, one shop is attractive with interior and also attractive with lights and second shop is very simple there is no attractive interior of the shop and no attractive lightings in the shop. At that time your mind saying to purchase product from that shop which are design with attractive interior.  At that time you feel good to purchase from that shop. Same in case of website design. If design of your website is attractive and theme based and also it is user friendly then it is very useful for getting conversion or inquiry from your website. Sometimes due to web design visitors are purchasing a product from the site. If design of the website is not attractive and not theme based then visitor just click on the close button of the browser and left your website.

Complex Site Structure:

We should to create our site structure easy and user friendly. Our site structure should not have complex site structure. We should to create our site structure easy so every user can get the data what they are looking for. Sometimes visitors surfing our site but due to complex site structure they can’t not get the data what they are looking for. In last they click on close button of the web browser and left your site.

Content:

As a SEO you all know that content is very important for Search Engines and for Users. Content is playing a role of Shop Keeper. Content convey our message to visitor on behalf of shop keeper. So it is necessary that we should to create our content user friendly. We should to create our content with easy language so every visitor can understand what we want to say. We should not to use high level English language in our content. If your content is in high level English level language then again visitor click on close button of the web browser and left the website.

About Us Page:

About us page is very important page for our website. It gives the information about our company. Every customer is thinking about the safety of their money and also they want to purchase the product from the trusted sites. We should to create content of our About Us page trusted. We should the add sub pages in about us page like Management Page, Infrastructure Page, Vision of the Company, Affiliations etc. if we can’t add the whole pages then we should to add paragraph in about us page. This types of pages very useful for setup a positive effect about our business in the mind of visitor. If your about us page is not proper and informative for visitor then they click on close button and left the website.

FAQ (Frequently Asked Questions) Page:

FAQ page is very important page in every website. It gives the answer to the visitor for their questions related to our business or our services. I found so many websites that there is no FAQ page. Sometimes though FAQ page visitor can get the answers of their questions. For FAQ we should to think as a User of the website and we should to create the list of general questions which are frequently asked by the users. So if visitor can get the answer of their question, so the can take the decision for purchasing products from website or not. If we have not placed a FAQ page on our website and if our FAQ page is not proper then visitor again click on close button and left the website.

Pricing Page:

Pricing page is very important page for every user. After surfing your whole website visitor just think about the pricing of the product and your services, if they want to buy. In your pricing page if pricing of the product or services is higher then the market price then nobody wants to buy the product from your website. So we should to mention the price of the product or service on our website as per the market price. If we have mentioned the higher price of the product or services then market price then visitor click on close button and left the website.

Contact Us Page:

Why contact us page becomes reason for visitor left the website? Sometimes visitor want to give the business in specific country. If visitor want buy some product from the US country and during surfing he found UK based company’s website then this time visitor not give the business to that website and then he click on the close button of the website and left the website.

Hope this information is becomes useful to you for understanding the visitor of the website.

If you are keep record of your directories submission work with excel sheet then it is very useful to you when you are working directories submission work for your clients and also useful for own websites work.

Sometimes you get the list of directories from other websites at that time in that list there is so many directories like Reciprocal Directories, Paid Directories, Free Directories and also Link Pages. At that time you should to categories your list of directories in the category of Free, Paid, Reciprocal and other so next time when you will start the work of link submission at that time you can easily submit your links in free directories without wasting your time. Now here I am explaining how to keep record of your directories task with excel sheet.

You should to create 8 main columns in Excel Sheet

1. Sr. No.
2. URL
3. Submit URL (Optional)
4. Page Rank
5. Free / Reciprocal / Paid / Other
6. Search Engine / Directories / Link Page / Other
7. Submission Date
8. Status (Submitted / Not Submitted)
9. Remarks

After the completion of submission of directories you should to categories your directories list in the following categories in excel like:

Through above image you can understand that how to categories list in excel sheet.

When you receives an email of approved link submission at that time you should to create one more excel sheet with the details of approved link submission.

You should to create 7 columns in excel sheet for create list of approved link submission

1. Sr. No.
2. URL
3. Page Rank
4. Category
5. Anchor Text
6. Date of Approval
7. Remarks

Through this document you can get the idea that how much your link submission is approved. In case of approval sometimes we get the email of approval from editors of the directories and sometimes we can’t get the email of approval.

These types of documents are becomes useful for you when you are working for your clients, when you want to send the working reports of directories submission to your clients.

If you do your directories submission task manually and if your typing speed is slow at that time it becomes very time consuming work for you.

There are two useful Firefox extensions for your directories submission work. One is Roboform and second is InFormEnter.

Roboform :

RoboForm is Top-rated Password Manager and Web Form Filler that completely automates password entering and form filling.

Features of Roboform:

• Memorizes your passwords and Logs You In automatically.
• Fills long registration and checkout forms with one click.
• Encrypts your passwords to achieve complete security.
• Generates random passwords that hackers cannot guess.
• Backs up your passwords, Copies them between computers.
• Gives you one set of bookmarks and passwords for IE, Firefox, Mozilla, AOL, MSN, Avant, MaxThon browsers.

You can download Roboform Firefox extension from here

InFormEnter :

InFormEnter adds a small, clickable icon next to every input field in a web form, from where you can select the item to be inserted - no typing required. You can configure it to display your frequently used information such as name, email, address and whatever else you want to be available from the form menu.

You can download InFormEnter Firefox Extension from here

Hope this information is becomes useful for your directories submission works.

Happy

New

Year

To all readers of Search Engine City and SEO Industry.

This New Year will bring lot of happiness and success in your life.

Content Writer:

As an every SEO knows that content is very important for Search Engines and for User. I think content is king. So every SEO has to always integrate with content writer. They have to give the suggestion for content writing to the content writer, that how to write content, in how many word they have to write content and in which how many % primary keywords and how many % secondary keyword they have to include. So we can get the SE friendly and user friendly content.

Web Server Administrator:

Every SEO has always to integrate with web server administrator. Because when server side issues are arising at that time web server administrator can help you. Web Server administrator is also helpful at the time of purchasing domain and web space, how many web space we need? Which type of hosting we should purchase?, Email Creation, and many more server related works. Because if there is any error in our website from server side then it is bad for search engines and also it creates bad impression of our website in users mind. So it is necessary for every SEO to always connect with web server administrator.

Web Designer:

3rd integration of SEO is web designer. Web design is very important thing in SEO and in online marketing industry. In internet marketing industry website is working as your virtual shop or virtual office or virtual showroom. So if your design of website is not good and attractive for user then it is difficult to get the business from that website. Sometimes website comes in top 10 in major search engines on highly competitive keyword and due to dull web design they can’t get enough business, though having a high traffic on website. SEO has always to integrate with web designer for suggesting them that how to design SEO friendly and user friendly website. So every SEO has always to connects with web designer.

Web Developer:

Other important integration of SEO is web developer. Web developer is working major roll when we are running an ecommerce portal. In ecommerce portal we need to help of developer in every step. When we want to place order processing on our portal and also we want to create search engines for our product search and also many more things. If our website is error free from the development side then it is very useful for Search Engines and also it is useful for user. Because if in our site if any user found there is any type of error in our website then it creates negative impression of our website in users mind. So every SEO has to integrate with web developer.

SEO Industry:

Every SEO has to always connect with SEO industry through forum, attending SEO conference, reading blogs etc. Because in SEO industry there is every day update. So it is necessary for every SEO to aware about the update. If every SEO is integrated with the SEO industry then they can know about the update and so they can use the latest methods of SEO for promoting their websites.

Market:

Every SEO has also to integrate with specific market. Why they have to integrate with specific market? Because if I am doing website optimization for health related websites, then I have to always connect with the health related market. I have to always make analysis of demand of the health products in the market, which region is more demanding for specific kind of health product etc. So I can get the targeted traffic and also increase the revenue of my website.

User:

In the last our main thing is customer, user of the website. Every SEO has always to integrate with User or customer of the website. Why SEO needs to integrate with customer or user? Because through customer or user SEO can knows the likeness and dislikeness of the user. They also know that which kind of products are more demanding by users. We also have to setup a one feedback form for user so we can get the idea that what our customers are looking for? So we can develop our website more user friendly which is ultimately useful for increasing the revenue of our website.

Hope this information will becomes useful for you.