Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Last Chance! Search Engine Land’s SMX West Kicks Off Tuesday – Join Us in San Jose!

Search Engine Land — Thu, 23 Feb 2012 15:24:29 +0000

Time is running out! Search Marketing Expo – SMX West begins next Tuesday at the San Jose Convention Center. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI....

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SearchCap: The Day In Search, February 22, 2012

Barry Schwartz — Wed, 22 Feb 2012 22:02:17 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and...

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Bing Linked Pages: Better People Search Results

Barry Schwartz — Wed, 22 Feb 2012 19:25:53 +0000

Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top: Linked...

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Want Quick Money? Improve Your Shopping Cart!

Vincent Neve — Wed, 22 Feb 2012 18:09:57 +0000

Conversion testing is the holy grail of ROI on the Internet. Every day, more of our customers start picking up their phones, asking what new test we are planning for their website. Or may that be a result of sales people “incidentally” dropping Conversion Optimization and in doing so, providing the...

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7 Steps To Achieving Nirvana By Using A Media Plan

Richard Carey — Wed, 22 Feb 2012 17:37:30 +0000

Due to the agile and complex nature of paid search, managing a paid search program can often degenerate into a constant barrage of fire drills and ad hoc report requests. I have been there and it is not fun. I have also found that there is a way to dig out of this chaos and [...]

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Google Recommending New Video Schema.org Markup

Barry Schwartz — Wed, 22 Feb 2012 15:13:48 +0000

Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.” Google says using the schema.org video markup is the “recommended way to...

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Google Wave Logo For 155th Birthday Of Heinrich Rudolf Hertz

Barry Schwartz — Wed, 22 Feb 2012 14:54:43 +0000

Today is the 155th birthday of Heinrich Rudolf Hertz, the German physicist who was able to prove the existence of electromagnetic waves. To celebrate his contributions to the world, Google has a special animated wave logo on their homepage. He built an antenna that was able to detect and measure...

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5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business

Derek Edmond — Wed, 22 Feb 2012 14:30:23 +0000

Google+ Pages have sparked a lot of discussion in B2B marketing circles. The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social media platform B2B marketers must focus upon....

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Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year

Greg Sterling — Wed, 22 Feb 2012 01:51:05 +0000

The mystery of Google’s stealth consumer product has apparently been conclusively solved. The NY Times is confirming earlier reports that Google is going to release “heads up display glasses” by the end of the year. The glasses — or literal Google Goggles in this case...

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Google Offers Flight Search To Go

Greg Sterling — Tue, 21 Feb 2012 23:19:24 +0000

Google has been improving its flight and hotel search results over the past few months, adding capabilities and polishing the overall experience. In accordance with that “iterative” approach Google announced today that flight search will now be available on mobile devices (browser...

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