1- Design

One image is worth a thousand words. Having a professional-looking Facebook timeline cover is crucial: it is the first thing that your visitors will see, and it is also your only chance to make a good first impression. Best size is 851×315 pixels. If you don’t know your way around Photoshop, ask a graphic designer friend to do it for you.

2- Reach

Reaching out and building an audience often starts with people close to you; friends, family members, co-workers. Telling everyone around you about your new Facebook page will definitely get your some likes on your business fan page. The next step is to share your Facebook page on related forums, blogs, websites etc. At this stage a lot of people choose to buy facebook likes, which increases their credibility when starting out and attracts new fans; nobody wants to like your page if they don’t see that other people liked it already.

3- Engage

Now that you gained your few first fans, what’s next? Facebook is all about engaging your audience. Nothing will bore them faster then only posting self-promotional updates about your business. Be creative! Engage your fans with surveys, discussions, contests, giveaways, special discounts for your Facebook fans only etc.

4- Advertise

Facebook ads are a powerful way to grow a targeted audience that is already interested in your services or industry, which will lead to high conversion rates. As those ads are pay per click, everyone can make use of this great marketing technique, whether your budget is $10 per day or $10 000.

5- Maintain

Once you have a fan base on your page, it is very important to keep them updated regularly. Many researches show that daily regular updates are more effective than sparse weekly or bi-weekly updates. Put yourself in your customers’ shoes: we live in a world where we are bombarded by both online and offline news on a daily basis. Posting a simple daily update will refresh your fans’ memory and remind them of your business and the services that you offer. It also shows them that you are professional and care enough about your business to take the time to maintain your Facebook page..

Keeping these simple tips in mind while starting and maintaining for business’ Facebook presence will guarantee you great results and higher conversion rates.

How exactly can this be achieve from an Search Engine Optimisation perspective:

1. All clickable Links should have a consistent colour (eg all in context/article links should the the same colour)
2. Links outside the content can be of a different colour to differentiate.
3. Minimise the use of bright colours that may distract or turns users off.
4.  International websites needs to use colours that are appropiate for certain countries

It’s important for your webdesign to be somewhat different, but still useful enough for visitors to interact with.

This will be done in an effort to show authentic sites at the top of search results, and not sites that are just getting there by over optimisation.

Many times you may have noticed websites at the top of google that does not offer the information you are searching on, thye just have great SEO.

These are the exact sites Google is going to be penalising.

We will keep you updated as to when this policy comes into effect.

Read the article on our sister site on how to implement Rel = Author on your website here: http://www.socialmedianews.com.au/implementing-rel-author-simple/

This is the easy method for quick install. We will explain the advanced method to you soon.

Google no longer has access to Twitter data, and consequently shut down their real time search engine several months ago.

Read more on our sister site: http://www.socialmedianews.com.au/bing-renews-search-deal-with-twitter/

In my opinion, you should have Mozilla Firefox, and a toolbar called SEO Quake:

1. www.mozilla.org

2. www.seoquake.com

SEO quake is simply a Mozilla add-on you can install in the browser.

It can give you hand info instantly whenever you visit a page, such as:

– Google Page Rank
– Last time Google cached the page
– a WHOIS lookup link
– how old the domain is
– Alexa Rank
– and many many more stats if you are interested.

this is how it looks configured simply:

The tool can also show you which links are NOFOLLOW (ie don’t pass any Page Rank) so when you conduct your link building activities you can see which links Google will benefit you with SEO juice.

example of links being crossed out (ie NOFOLLOW links)

If you are looking to improve your SEO skills, this is one of the first steps I would take so you better understand basic SEO principals.

Check out this article on our sister site – http://www.socialmedianews.com.au/tips-to-increase-your-google-plus-followers/

Got any tips for us? Feel free to let us know.

This data represent desktop Search engine shares (not including mobile)

Google – 94.08%
Bing – 3.94%
Yahoo – 1.31%
Other – 0.67%

This is fairly consistent with July which we reported on SocialMediaNews.com.au

Topics of discussion will be: Android, Chrome, HTML5, Cloud and plenty more.

Futher details: http://www.google.com/events/developerday/2011/sydney/

In that short time, according to statcounter.com – Google Chrome has a 18% market share in Australia.