We learn about this and more with Jason Yormark, Vice President of Marketing and Social Media with Strategies360.

We also learn about the Covario Organic Search Insight platform, which provides global, digital marketers with a complete range of paid and organic search analytics, including investments in each and the impact they have on one another, through a single, easy to access report.

Michael Stebbins and John Marshall, the Founders of Market Motive discuss how they got the government to fund your online courses and how does someone qualify for the funding?
We also learn about the universities who are using the curriculum? How does it stay up to date and as a publisher, why do you take students into your won program?

We also hear about InboundWriter, a cloud-based social writing application with Rand Schulman, CMO, Eightfold Logic, an inbound marketing innovator, and the creator of InboundWriter.

SEO Cloud is one of the newest products being added to Conductor, and Seth is here to breakdown just what tools you need to maximize your ROI by leveraging data from SEO Cloud with other platforms..

Proper responses and analysis are key in keeping your online persona where you want it. Learning what strategies work for you is what Rhea specializes in.

With all this new technology, Eli offers advice on analytics and SEO results, as well as a budding group of programs to manage all this information to position your company for success.

Ron’s newest book Keyword Intelligence breaks down not only the ways to research which keywords garner the most hits, but the strategies to implement them properly into your campaigns.

Retargeting will become standard online practice within 2 years. Learn the skills to prepare you for staying at the cutting edge of Ad Networks.

Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, social networking, privacy and data security, gaming, mobile services, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet.

As SEO Evangelist at Wpromote, Aaron’s even telling us about the optimization of video in social media as well as how to build your site to target a broader audience.

Ensuring you get email addresses, and constantly keeping up with customers to make sure they stay in the loop of your social media campaign are key.

They offer a range of professional services that complement their online marketing strategy consulting service, including online marketing, website and eCommerce development, implementation services, business process consulting, and project management services.

Heather believes in openness and honesty in SEM, and has written books on the subject. She’s ready to share her knowledge and tactics with the rest of us.

From reduction of membership payments, to workshops, and an enhanced benefits package, Clare lays out just why only members get these benefits and more.

From small follow up offers to tracking a customer to ensure they don’t game the system, Sukey talks about the evolution of email marketing.

Amy walks us through the steps to get a leg up on the competition, getting your site viewable on mobile devices as well as traditional search.

Patrick points out that Google rolls out it’s features at various stages across the world, and deciding when to implement these new features can help or hinder without even being aware of it. Taking a step back to look at your infrastructure is key to determining what tactics you use.

Lisa also helped found the Minnesota Search Engine Marketing Association, a professional group aimed at SEM, and to bring together tactics from members and to educate not only merchants, but SEM as well.

The online display advertising landscape is significantly over crowded. Consolidation will occur around those companies that can communicate how they represent a fully integrate solution for advertisers and publishers.

As Search Engine Marketing Manager at Sony Music Entertainment, Paul gives his advice on how to target marketing as physical merchandise becomes a rarity, and digital content takes the stage.

Brian’s here to give you some tips on Technical SEO, Google Webmaster Tools, and that making sure you have great original content is the way to keep yourself ahead of the curve.

Dr. Yager explains how instead of targeting large demographics, they use more specific individual targeting, though information fusion.

Search is becoming more and more a social aspect of the internet, and how end users and searchers want to trust in the services they use. Jim also announces the new partnership between BrightEdge and Blekko. This is a first ever partnership between an Enterprise SEO, and a search engine.

She explains why it only enhances traditional research methods, What you can learn from eye tracking studies to incorporate into your display/SEO campaigns and how using web analytics not only for business objective but for your user experience strategy.

Emilio explains how bloggers can simply wait for the offers from advertisers to come in after registering for free.

They discuss the formation of the company that combined several consultancies and software companies, 10e20, Search and Social, Brent Csutoras Inc., and Second Step Search.