An Introduction to Digital Best Practice. May 2012

Baby and Kids Show Melbourne

My presentation from the Baby and Kids Show session:

“An introduction into digital best practice in 2012, with insights into consumer behaviour in the online space, best practice for web, mobile, and content and how to approach marketing these channels effectively.”

Some of the websites and services that I mentioned:

• SourceBottle
• NuffNang
• WordPress
• Joomla
• Google Webmaster Tools
• Google Analytics
• Omniture SiteCatalyst
• CrazyEgg
• ClickTale
• Facebook Open Graph
• OpenID

/y0z

Things to Note On the new homepage (Guide):

• Google+ Integration (LH Nav)
• Google+ Videos included in stream
• Facebook Integration (probably polarised by my 4 friend facebook policy)
• Trending/Interesting/Popular more prominent

Day at Google Developer Day at Sydney Exhibition Centre 2011.

The event overview

Session #1 – Making Your Web Apps Accessible Using HTML5 and ChromeVox

Looking at web accessibility - with HTML5

“Think about using the web without activating the page with a mouse”

Google has build a screen reader designed for Chrome regardless of platform – ChromeVox

Session #2 – Bleeding Edge HTML5

Incredible opportunities for pre-rending and page visibility through HTML5.

WebIntents – Framework

WebRTC for HTML5 Real Time Communication

Programatic full screen API in HTML5 – Full Screen API

Web Audio API: W3C Working Spec

Your Google Personalised Search is off

I just noticed the glaring update to the Google logo in the Top Nav stating: ”Personalised Search: Off“ when I did a search here in Australia on Google.com

I wouldn’t normally use Google.com for a search, and this may have been something that is prominent on the US site, but I am intrigued as to why this isn’t in place in the local market.

To be honest, very few people seem to know about search history and the impact of a users previous searches on their results. There continues to be ongoing discussion (1,2,3) about the pws=0 now no longer removing personalisation – My view is that pws=0 does affect my results & apparently the AOL method still works (see Webmaster World Link (3)). Just an afterthought – to disable search history follow these instructions: Turning Off Google Personalisation.

I suspect that now with the Global (public) launch of Google Plus that Google will actively encourage users to sign up to the search improvements and package this with the evolution of the igoogle (or gmail/plus) account.

Anyhow – will update on this in the coming weeks and months.

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Attending the iMedia conference in Hunter Valley.

Australia – Active Facebook Users

According to internal Facebook Data, in July 2011, Facebook has 10.5 million active users. Of these 10.5 million users 5 million of them “access facebook from a mobile device each month” (access according to FB is that they “engage” with a piece of content.

Australia – Facebook Gender Demographic

• 53% Female
• 47% male

Australia – Facebook Age Demographic Split

• 13-17 Years Old – 13%
• 18-24 Years Old – 24%
• 25-35 Years Old – 26%
• 35-44 Years Old – 17%
• 54-54 Years Old – 11%
• 55+ Years Old – 9%

Australia – Average Visits Per Month *Nielsen

In Australia, the average user visits Facebook 26 times per month!

Australia – Average Time Spent On Facebook *Nielsen

In Australia, the average time spent on Facebook is 5 hours and 2 minutes per month.

Australia – Page Views Per Month *Nielsen

In Australia, Facebook receives 4,378,491,000 page impressions per month.

Australia – Unique Visitors Per Month *Nielsen

Facebook receives 9,895,000 Unique visitors per month!

Global Facebook Statistics

• 750 Million Active Users
• 250 Million MOBILE users – 33.33% of all users log on using mobile
• 250 Million people engage with Facebook on an EXTERNAL website each month – that’s a like/share/recommend for one in every three people.
• The average user is connected to 80 Community Pages, Groups, or Events
• The average user creates 90 pieces of content each month
• 50% of Facebook users visit Facebook every DAY – Facebook receives ~375,000,000 visitors a day
• The average Facebook user has 130 friends

Hope you “like”.

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If you would like to try this yourself and play with the settings click the links below:

YOU MAY NEED TO RELOAD THESE IF THEY COME UP WITH A LITTLE ERROR.

• Slow Computer
• Normal Computer
• Fast Computer

and the day after:

Hope that you like – but big credit goes to the awesome: Mauritz Stefaner for his Revisit project.

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The YouTube live streaming of events is becoming more and more popular.

Virgin Mobile Australia are currently live streaming from Slendour In The Grass from Queensland into the homepage of their YouTube Homepage takeover, as well as the normal embed into their YouTube channel – Virgin Mobile Australia YouTube

I like the custom widget that they have used on their brandchannel – allowing sign in, and then commenting with Facebook & Twitter (note the auto added #splendourlive):

I though that I would pull together a nice visualisation of the hashtag to show that the main sharing on twitter has been since the event went live at 5pm:

The visualisation is provided by the super cool Moritz Stefaner: Virgin Mobile Live Stream #SplendourLive Twitter data visualisation (Media Agency – give me credit for the link pls)

I’ve been pleased to see Australian brands slowly but surely starting to push the boundaries with YouTube, and as connectivity begins to improve throughout rural Australia, I am expecting to see achange in user interest maps like these that I saw with a campaign at the start of the year:

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[pic] David Krupp from NuffNang Australia welcoming the bloggers from all over Australia to Blogopolis 2011.

The conference was arranged as a series of sessions to give practical and actionable advice to bloggers, and to share the key tools for success that would enable the individuals to improve their blogging, websites, visibility, quality, context (content), and the sharing of their content.

I specifically spoke about the way that we consider bloggers to engage with for the Brands that Reprise Media represent for social campaigns. We look to attract blogger to our clients products, brands and then to provide them with product samples or sneak previews in the form of Sponsored activity – IE. We will sponsor the individual to attend an event / provide them with product for them to share their experiences, offer them special deals and much more.

Brands Engaging With Bloggers – NuffNang Blogopolis 2011

Important things to include in your Blog

I mentioned a few other things that might be worth including links to in general twitter conversation yesterday.

Rel=Author

I have written a post here specifically about the Rel=Author rich snippet

Social Integration

Facebook / Twitter sign-in and the syndication of comments on your Facebook & Blog are great opportunities for you to use content and to create content in different ways.

Opportunities using the OpenGraph with Facebook & WordPress plugins (like I use on this site) mean that if the time arises (and it will soon) I can enable my facebook page, and all comments will be syndicated back out to this site (increasing the volume of post comments & unique user generated content)

Hope that you enjoyed both my presentation and the event as a whole. Thanks to all the bloggers that we have worked with over the last few years – it is always a pleasure.

Important – you need to decide on your exact integration of twitter or facebook – I would decide based on your current user referrals from the majority source. This could mean that you offer both options (Sign in with Facebook/Twitter), but prioritise the one that refers the majority of your traffic.

Sign In / comment using Facebook Login

Facebook status updater

I will update this with a full step by step guide – as I am actually going through this process at the moment.

Sharebar

I mentioned Mashable’s sharebar as a good floating share buttonbar. About 10 minutes ago, I just had a play with it, and have just popped it live on here so that you can have a look at what I was talking about. There is a plugin, which uses Mashable’s bar as inspiration that you can customise for WordPress – Sharebar

YARP – Related Posts

Yet another related post is a great plugin for wordpress – means that you don’t have to rely on tagging for recommended content, but the user can automatically find similar pieces related to what you post, rather than what you don’t post.

Blogger Audience Demographic

How does a blogger provide more information about their audience?

Firstly – you need (Google) analytics – a given in my opinion – gives you all of the information about the on page metrics for your site, however, how do you find out more? use Yoast’s Google Analytics Wordress plugin is still the best in my opinion.

Well as you blog starts to grow, you will start to see it showing up on sites like Google AdPlanner – especially if you have Google AdSense enabled on your site, and enable the sharing of the data in Google Analytics. Having just tested this – I think that you need to have quite a lot of traffic to see it coming up in AdPlanner, as very few of the sites that I work on are even included.

Bree at theblogstylist Live Blogged here: Engaging With Brands Session

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Finally Google have announced that the +1 Button has been sped up with the announcement of an asynchronous .js. Finally!

Use the configurator on webmaster help: Google +1 Configuration Tool

Announcement is on Google Webmasters

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