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Latest From SNC http://searchnewscentral.com/ Sat, 05 Sep 2015 03:38:40 GMT FeedCreator 1.8.0-dev (info@mypapit.net) Measuring Up: Yandex Vs. Google http://searchnewscentral.com/20130812460/General-SEO/measuring-up-yandex-vs-google.html Google Vs YandexA couple of weeks ago, I stumbled across an article that talked about the European search engine, Yandex, and it led me to take a closer look at them. It's probably been about a year since the last time I poked around in there the change was impressive, if not entirely satisfying.

The first thing to do, of course, is to switch to the English version, which is easily accomplished by clicking on the small flag icon in the footer and selecting UK English. Doing this, I steeled myself for what I expected to be a Google Translate-like mish-mash of near-English.

I was pleasantly surprised to see I was wrong. The English versions of their pages was every bit as good as Google's... to the point I could easily believe it was written by an native English speaker. So that was pleasant surprise #1. Note: they also offer French, German, Russian, Ukrainian, Belarusian, Tatar and Kazakh. So far, that's all.

Pleasant Surprise #2


doc@docsheldon.com (Doc Sheldon) Mon, 12 Aug 2013 13:03:42 GMT http://searchnewscentral.com/20130812460/General-SEO/measuring-up-yandex-vs-google.html
10 On-page Optimization Tips for a Post Panda Era http://searchnewscentral.com/20130807459/General-SEO/10-on-page-optimization-tips-for-a-post-panda-era.html As we all know, Google has come out with some pretty hard hitting updates that have affected many (large and small) websites, both on and off-page. In this post I would like to address the on-page side of things. Google released a couple Panda updates and many sites (including some of mine) were nearly mauled to death. Thankfully, I was able to make several tweaks to nurse some of those beatings back to health. It’s also nice to hear that Google may have scaled back and tamed these Pandas.

Recon Request GA

I would like share what I have found to be successful when it comes to post-panda on-page optimization. Some of the strategies listed below are site-wide and some require drilling down to specific pages, all in efforts to help your website’s overall trust and relevance scores.

Below are the 10 tips any site that has experienced any recent drops on Google or wondering how they can improve their website optimization should consider implementing the below strategies.

1. Spell Check Top Traffic Pages – Spell check your top 10 ranking or most trafficked pages of your site.


jameseo.com@gmail.com (James Harrison) Wed, 07 Aug 2013 19:37:21 GMT http://searchnewscentral.com/20130807459/General-SEO/10-on-page-optimization-tips-for-a-post-panda-era.html
Effective Social Media Channels for Different Niches http://searchnewscentral.com/20130806458/Social-Media/effective-social-media-channels-for-different-niches.html find your social channelMarketing to a highly specialized niche can be tricky business after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections.

The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere – it's just a matter of finding them.  This is when social media can become your greatest asset or biggest energy sink.  By choosing the right social media channel for your niche and using it wisely, you can reach your customer base quickly and efficiently.

Breaking Down the Major Social Media Outlets

Social media is the place to be, but how you envision using this flexible medium may influence the outlets you find most useful.  Although new social media outlets seem to be popping up daily, when you're just starting out, you should stick to the bigger networks – your company has more competition here, but it's also easier to find your audience and learn from watching others in your niche.

Below I've broken down the major social media players and given you some hints on how each works best.  Media is constantly evolving, but these rules


info@level343.com (Gabriella Sannino) Tue, 06 Aug 2013 12:56:43 GMT http://searchnewscentral.com/20130806458/Social-Media/effective-social-media-channels-for-different-niches.html
Learn Attraction Marketing Now, or You'll Hate Yourself Later http://searchnewscentral.com/20130730457/Convsersion-Process/learn-attraction-marketing-now-or-youll-hate-yourself-later.html Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful.

How Attraction Marketing Works

Nearly every major product that is being sold has a spokesperson. The company hires a spokesperson that the public trusts, as potential customers are more likely to buy from a person if they have a positive opin1`ion of the individual.

attraction marketing the hard way

If you are running a small business, it is highly unlikely that you can afford any star power, but you can turn yourself into a reputable source of information. If you consistently provide people with good information through informative articles and blog posts, you will become an expert on the subject.

Getting Started

Do not act like a salesperson as you develop your brand. In fact, you should not even think about the products that you wish to sell just yet, as that is not your foremost goal.

You will start off by building your brand as a provider of free information, which will keep people


Tue, 30 Jul 2013 12:53:39 GMT http://searchnewscentral.com/20130730457/Convsersion-Process/learn-attraction-marketing-now-or-youll-hate-yourself-later.html
How to: Do a content inventory http://searchnewscentral.com/20130725456/Content-Development/how-to-do-a-content-inventory.html Content Inventory Library"Content inventory". The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?

For some companies, it's a list of pages, and maybe some completely useless metrics like 'images per page.' For others, it's a set of documents so complex you're better off reading the entire web site, page by page, instead.

To me, a content inventory should tell me:

  1. What I've got.
  2. The topics for each asset.
  3. How each asset has performed, not simply in pageviews, but in actual audience response.

The metrics

When we do an inventory, here's what we collect, why we collect it, and how we collect it:

  • URL list: We need a list of pages to measure, first. We use Screaming Frog for simpler crawls and our own in-house toolset for big hairy sites with more than 10,000 pages. OK, they're not actually hairy. I'm hairy. Web sites are challenging, difficult, complicated... It's an expression.
  • Title tag: Hopefully obvious. We parse the page using Python's Beautiful Soup library.
  • Description tag: Ditto, and again, Beautiful Soup is how we do it.
  • Citation and trust flow from MajesticSEO using their API...
  • and/or


    ]]> Thu, 25 Jul 2013 23:26:58 GMT http://searchnewscentral.com/20130725456/Content-Development/how-to-do-a-content-inventory.html Digital Marketing Weekly - Issue 6 http://searchnewscentral.com/20130718454/Latest/digital-marketing-weekly-issue-6.html

    Ah so this post is well overdue, I have been busy getting my new life sorted and these semi-regular posts just dropped off my radar until the last few days when I had some time to get back to them. So last month I finished up working with Razorfish in their Melbourne office with clients such as Suncorp Insurance, AAMI, Bingle GIO and have moved to Amsterdam, Netherlands to work with Marktplaats Marktplaats Services as SEO Product Manager.

    Lots has happened in the news in digital marketing over the past 6 weeks, but these were the stories that I thought would be of the most interest to the search crowd. Let me know in the comments if I missed any action/stories you think ought to be here.

    Structured Data

    Google has been getting better in the speed that it's addressing the gap in it's understanding of the structured web with it's launch of the data highlighter in December 2012 and this was followed up in May 2013 with support for other kinds of structured data such


    business@thelostagency.com (David Iwanow) Mon, 22 Jul 2013 08:16:43 GMT http://searchnewscentral.com/20130718454/Latest/digital-marketing-weekly-issue-6.html
    Did Google ease off Panda and the tighten thin content manual penalty? http://searchnewscentral.com/20130719455/Latest/did-google-ease-off-panda-and-the-tighten-thin-content-manual-penalty.html Earlier this week there was a confirmation from Google about a recent Panda update. As part of the news on this it seems it was 'lightened' in the sense that most of the reports coming out were about people recovering and that Google had eased off the algorithm to some degree.

    Google manual penalty for thin content

    Then, last night, I was wandering about the Google webmaster help forums and noticed a webmaster talking about a new manual penalty action notification I hadn't seen before, it went like this;

    Google has detected that some of your pages may be using techniques that are outside our Webmaster Guidelines.
    As a result of your site having thin content with little or no added value, Google has applied a manual spam action to <DOMAIN>. There may be other actions on your site or parts of your site.

    Huh. I hadn't seen that one before. So, I hit the trails this morning and started asking around to see if anyone else had seen these. Along the way, Nichola Stott (of MediaFlow) mentioned she'd seen one of these a few week's back;

    We've detected that


    ]]> theGypsy@huomah.com (David Harry) Fri, 19 Jul 2013 13:10:16 GMT http://searchnewscentral.com/20130719455/Latest/did-google-ease-off-panda-and-the-tighten-thin-content-manual-penalty.html Is Technorati feeling the Google heat? http://searchnewscentral.com/20130716453/Latest/is-techcrunch-feeling-the-google-heat.html Ok, so yesterday I was reporting about some potential red flags in the world of guest posting. Today we found something that might just be related to that over on Threadwatch.

    The thread details an email that went out to Technorati authors that submit posts over on TechCrunch. It goes like this;

    "Sorry, but we're not going to publish writer submitted pieces any longer. We're moving in a new direction and are only leveraging content produced from the editorial staff. We're focusing on linking to some of the top blogs in our directory (after all, this is what TR is known for). We want to highlight all the interesting bloggers, their content, creative videos and more.

    Please ensure you've listed your own blog in Technorati, to provide the opportunity for us to review it's content as well. The editorial team appreciates your submissions and hard work in the past. Please feel free to contact Executive Editor Don Martelli at <REDACTED> if you have any questions."

    Member 'GrowMap' says,

    Most likely they are afraid of Google's Penguin, too, or may have already been hit. They probably won't say that is why, though. And they have always been


    ]]> theGypsy@huomah.com (David Harry) Tue, 16 Jul 2013 13:43:32 GMT http://searchnewscentral.com/20130716453/Latest/is-techcrunch-feeling-the-google-heat.html Google on Guest Blogging; be afraid, be very afraid http://searchnewscentral.com/20130715452/Link-Building/google-on-guest-blogging-be-afraid-be-very-afraid.html So here we are again huh? It was just a matter of time. There's been a lot of chatter recently (what took 'em so long?) about guest posting as a means for getting links. Much of it revolves around the fact that Google is seemingly cracking down on it...

    Guest Blogging and Google

    Google: Guest Blogging For Links? You Better Nofollow Those Links – in this article it relates some comments from Google's John Mueller;

    Generally speaking, if you’re submitting articles for your website, or your clients’ websites and you’re including links to those websites there, then that’s probably something I’d nofollow because those aren’t essentially natural links from that website.


    Think about whether or not this is a link that would be on that site if it weren’t for your actions there. Especially when it comes to guest blogging, that’s something where you are essentially placing links on other people’s sites together with this content, so that’s something I kind of shy away from purely from a linkbuilding point of view.

    I think sometimes it can make sense to guest blog on other peoples’ sites and drive some traffic to your site because


    ]]> theGypsy@huomah.com (David Harry) Mon, 15 Jul 2013 12:47:28 GMT http://searchnewscentral.com/20130715452/Link-Building/google-on-guest-blogging-be-afraid-be-very-afraid.html Ranting can be Therapeutic http://searchnewscentral.com/20130708451/General-SEO/ranting-can-be-therapeutic.html angry buttonWe all have our hot buttons - things that just drive us up the wall because they just never seem to go away. I was bored for a couple of hours yesterday, because the electric company knocked our power off for the third time in five days... so I started making a list of things that bug me.

    At first, I was trying to limit it to my specific fields of SEO and online marketing. But as I recalled more and more, I remembered that there's a lot of disagreement on the boundaries between SEO, marketing and the various aspects of the things we all bump into online from one day to the next.

    So I just broadened my focus to include some of the really irksome things that come about because of our online activities. I thought it might be fun to list some of them, and see what folks might add to the pile.


    General spam the sort that implies that the sender's careful research indicates that I may be relieved to know that my long-suffering search for a reliable source for a two-handled, porcelain-coated, dishwasher-safe asparagus warmer (tastefully decorated with caricatures of


    doc@docsheldon.com (Doc Sheldon) Mon, 08 Jul 2013 12:47:03 GMT http://searchnewscentral.com/20130708451/General-SEO/ranting-can-be-therapeutic.html
    Why Copying Your Competitors is Not an SEO Strategy http://searchnewscentral.com/20130702450/General-SEO/why-copying-your-competitors-is-not-an-seo-strategy.html In my years in this industry I have seen time and time again the mantra "Let's copy the competition! They are number one, so they must be doing something right. Right?"

    The process usually begins with the following: "I noticed our competitor X is number one on Google. Competitor Y is number 1 for a hundred different keywords. We should copy everything they do down to the minute detail! Let's get going!"

    While in some business disciplines that is a semi-ok idea, in SEO copying your competitors utilizing this reasoning is a waste of time.

    dont copy SEO

    Now, there is a difference between surveying the competitors in your market and outright copying your competitors. Doing market research to see what's out there can help you differentiate your offerings and become a powerhouse competitor. That's the key to not be yet another competitor who copies everyone else.

    The Key to Effective SEO is Custom Research and Execution

    First off, you'll never know exactly what your competition is doing behind the scenes. They could have their own in-house team. Or, they could be completely outsourcing the SEO work to an agency. In either case, unless you know the keyword


    bharnish@searchnewscentral.com (Brian Harnish) Tue, 02 Jul 2013 10:52:15 GMT http://searchnewscentral.com/20130702450/General-SEO/why-copying-your-competitors-is-not-an-seo-strategy.html
    Adding Multiple Pages: Why It Matters for SEO http://searchnewscentral.com/20130628449/Content-Development/adding-multiple-pages-why-it-matters-for-seo.html adding multiple pages is ok, ok?There are hundreds of domains out there that are comprised of thousands, even millions of different pages. For many of these domains, those thousands of pages are full of spammy content, and so the domain needs to be completely re-launched (usually under new management).

    For other domains, there are even more archived pages that still need to be launched. To make a long story short, there are lots of Webmasters out there that will have to (either now or someday in the future) add a large number of pages to the web.

    When it comes to contemplating how to make this happen, Google is the first thing that comes to mind. How does Google want this done? In other words, what is the best way to make this happen while still being able to be indexed quickly and not get penalized because the bots think you’re uploading spam?

    Adding Multiple Pages: Matt Cutts Answers In His Latest Video

    This question originally came from someone who wanted to know what to do if a newspaper company wanted to add an archive with 200k pages. He asked the head of webspam Matt Cutts in the


    amanda.disilvestro@gmail.com (Amanda DiSilvestro) Fri, 28 Jun 2013 12:57:32 GMT http://searchnewscentral.com/20130628449/Content-Development/adding-multiple-pages-why-it-matters-for-seo.html
    Customized Data in a Changing Business Landscape http://searchnewscentral.com/20130626446/Analytics/customized-data-in-a-changing-business-landscape.html For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals. Now, a lot of executives at smaller firms are waking up and realizing that they, too, can benefit from these kinds of cutting-edge technologies — even though it might be a bit different from the specific ways that a blue chip company or a Fortune 500 firm creates its own internal data analytics vehicle.

    Small Data

    While corporate creations are often highly staffed, completely developed in-house and guarded with a fierce tenacity, a lot of smaller shops choose to outsource elements of big data use to companies offering products and services that are more geared to their specific needs.

    Small Analytics Providers

    As big data has become more of a buzzword and convention for SMBs, a diverse generation of vendors has emerged to offer a lot more precise, customized solutions for clients. Small data analytics firms often advertise the flexibility of their SEO and marketing tools as well as the ability to bring “just what a client wants” to fit a more limited budget.

    New web-based and web-delivered resources can also cut down on the


    Wed, 26 Jun 2013 11:32:34 GMT http://searchnewscentral.com/20130626446/Analytics/customized-data-in-a-changing-business-landscape.html
    Traveling Further Down the Link-Building Rabbit Hole http://searchnewscentral.com/20130625445/Link-Building/travelling-further-down-the-link-building-rabbit-hole.html This post is about link building, so if you’re one of the folks who is terrified of link building and thinks that Google doesn’t care about links and only cares about user experience now feel free to stop reading. 

    are you still linkbuilding?

    For the rest of you, I am going to take you on a journey Alice in Wonderland style and show you how being just a bit more curious can unlock a lot of great opportunities when looking for outreach opportunities.

    Building a List of Link Prospects

    To start this exercise you are going to first need a handful of topical, or industry relevant prospects.  The best place to start for something like this is with blogs or websites that are authoritative in your niche or are already writing about your industry.  The relevance in this case is important, not only for SEO value, but also because the relevance is what is going to provide you with a road map for finding other opportunities that might not be within your initial research bucket, but are just as relevant.

    Note: This can be done using past link prospects, or already earned links as well.  You are using these sites


    mwilton13@gmail.com (Mike Wilton) Tue, 25 Jun 2013 11:54:22 GMT http://searchnewscentral.com/20130625445/Link-Building/travelling-further-down-the-link-building-rabbit-hole.html
    Keyword Density is a Myth and Should Stay in 2003 http://searchnewscentral.com/20130624444/General-SEO/keyword-density-is-a-myth-and-should-stay-in-2003.html Readers of Search News Central are no strangers to some of the many myths that  continue perpetuating themselves throughout the SEO industry.  What I would like to discuss in this article more in-depth is keyword density. First off, I would like to introduce Matt Cutts, who has a few things to say about keyword density :)

    Click to watch the video, embed is broken:(

    Next, we need to go back in time to around 2003 or so. Back in the hey day of 2003 everyone used keyword density as an SEO strategy. Back then, it was perfectly (kind of) acceptable to use many repetitions of keywords on a page in order to increase rankings on many different search engines.

    While pursuing such a strategy caused many documents to be unreadable and caused them to reek of low quality, most search engines, including Google, didn't really have much in place to defend against such tactics. Until the Florida update hit in November of '03. Then this presented a problem SEOs could no longer use keywords liberally on a page as an easy way to increase rankings. It became known as "over-optimization" to utilize repetitions of as many keywords as possible.



    bharnish@searchnewscentral.com (Brian Harnish) Mon, 24 Jun 2013 11:50:08 GMT http://searchnewscentral.com/20130624444/General-SEO/keyword-density-is-a-myth-and-should-stay-in-2003.html
    Avoiding Search Strategy Pitfalls http://searchnewscentral.com/20130612443/General-SEO/avoiding-search-strategy-pitfalls.html search pitfalls strikeBuilding a digital and search strategy isn’t the easiest thing in the world to do. Even when the stars align, and all is right with the universe, there are still hiccups and hurdles in its design and implementation. And, that’s in the best of all possible worlds. Now imagine when you got multiple failures of communication or possibly no communication at all. Teeth-grinding, hair-pulling madness.

    There’s nothing worse than “surprises”. There’s nothing worse than discovering something that you should have known about but somehow never got the memo. We’re talking strategy-changing, game-changing surprises. There is no end to adages and clichés that cover “the best laid plans”, but we sure as hell have to try.

    I’m a firm believer that the best digital and search strategy is done before you put a single new line of code on the site. The more you can map out what’s what and who’s who, the stronger the strategy will be in the end. And, the better results you’ll see in the end.

    There quite a few common pitfalls that we fall into repeatedly. Whether its pressure from the client or your own instincts to “make quick progress”, it pays


    anthony.verre@gmail.com (Anthony Verre) Wed, 12 Jun 2013 13:41:54 GMT http://searchnewscentral.com/20130612443/General-SEO/avoiding-search-strategy-pitfalls.html
    Will Google's Agent Rank Ever Become a Ranking Factor? http://searchnewscentral.com/20130610442/Technical/will-googles-agent-rank-ever-become-a-ranking-factor.html I've seen some interesting discussions recently on the question of whether authority (Agent Rank) will ever become a ranking factor, such as this one on Google+.

    Let me preface this with a reminder that although authorship and authority can interrelate, they are two entirely different things. Authorship is merely a mechanism to link an entity and a work together authority is a rank placed upon an entity for its value within a certain topic area or field of interest.

    is agent rank a factor?

    Authorship, using the rel="author" and rel="me" (and in some instances, rel="publisher") attributes, is simply a means of pointing out who the verifiable author of a given work is. To bloggers and other online authors, this typically provides the benefit of the author's avatar in the SERPs, which may help in improving CTR.

    If you write online and you haven't already implemented this, I recommend you do so, and one of the most knowledgeable individuals on the topic that I've come across is A.J. Kohn. Alternatively, you could read what Google has to say on the topic. But frankly, AJ's usually more clear in his instructions.

    doc@docsheldon.com (Doc Sheldon) Mon, 10 Jun 2013 13:58:24 GMT http://searchnewscentral.com/20130610442/Technical/will-googles-agent-rank-ever-become-a-ranking-factor.html
    Digital Marketing Weekly - Issue 5 http://searchnewscentral.com/20130530441/Latest/digital-marketing-weekly-issue-5.html digital marketing weekly issue 5

    Google Places Dashboard upgrade

    Google has finally started allowing new businesses in the UK, Ireland and USA to signup to Google Places for Business with their new and improved dashboard but existing users will still have to wait for the gradual roll out.

    There is also an upcoming update to their platform to managing multiple locations which should make using their platform a more enjoyable for anyone with more than 10 locations, but no firm date on this upgrade. Currently there is still no integration with Google+ which will enable you to upgrade your existing places listing to a Google+ page but don't hold your breath.

    The other big change with the new dashboard upgrade is that you have to use the auto-complete categories and cannot add SEO friendly custom categories anymore which maybe a sad moment for many who play in the local SEO place. Heads up to Mike Blumenthal for spotting the Google product forum update last week.

    Lead Generation Cards for Twitter

    Twitter has moved to counter Google Offers integration


    business@thelostagency.com (David Iwanow) Thu, 30 May 2013 23:16:27 GMT http://searchnewscentral.com/20130530441/Latest/digital-marketing-weekly-issue-5.html
    Under the Hood; Viral Content Buzz http://searchnewscentral.com/20130530440/Tool-Reviews/get-genuine-social-signals-and-more-eyeballs-to-your-best-content-with-viral-content-buzz.html viral Content BuzzIt's hard to believe that it's been four years since Google originally dipped their toes into social search.

    While they haven't shared much information about how their algorithm takes social activity into account, their emphasis on Google+ and features like Authorship make it clear that social signals to are going to play an increasingly important role in how they determine rankings.

    My Search for the Perfect Social Sharing Tool

    Towards the end of 2011, I started looking for a tool to maximize the amount of social exposure my best posts received. Although I was doing a lot of sharing, what I wanted was a system that emphasized quality over quantity. Unfortunately, everything I tried had the opposite philosophy.

    After coming to the realization that what I wanted didn't exist, I decided to build it myself. However, I knew from the beginning that this wasn't something I could tackle on my own. That's why I was thrilled when my long-time friend, Ann Smarty of MyBlogGuest, agreed to come on as my partner.

    busy bee

    Thanks to her expertise and some great work from several talented developers, we were able to get Viral Content Buzz up and running.


    htownseo@gmail.com (Gerald Weber) Thu, 30 May 2013 14:02:32 GMT http://searchnewscentral.com/20130530440/Tool-Reviews/get-genuine-social-signals-and-more-eyeballs-to-your-best-content-with-viral-content-buzz.html
    United, We Share: Brand Partnerships and Social Media http://searchnewscentral.com/20130528439/Social-Media/united-we-share-brand-partnerships-and-social-media.html Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market research information. Knowing what your customers like — and more importantly, dislike — is never a waste.

    brand partnerships

    Too often, however, businesses never explore social media’s business-to-business opportunities. By forging partnerships, businesses can increase readership, spread their message to new markets and increase brand awareness.

    Brand Messages and Partnerships

    Creating a brand voice and establishing your brand message are important aspects of social media campaigns. Some businesses, especially smaller companies, may be concerned that a social media partnership will somehow dilute their message. They worry their own message will get lost in their partner’s voice.

    To avoid message dilution, it’s important that your partner offers services or products related to, but not identical to your own business. For instance, a dishwasher repair service probably shouldn’t partner with an accounting company. The two businesses have little in common.

    On the other hand, the dishwasher repair business could partner with businesses selling dishwasher parts, dish-washing solutions, or kitchen accessories. Consumers can see a definite link between the two companies, and there’s plenty of common ground to build campaigns.



    ]]> Tue, 28 May 2013 13:52:04 GMT http://searchnewscentral.com/20130528439/Social-Media/united-we-share-brand-partnerships-and-social-media.html