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SEO: The Book of 5 SEO Rings – Overcoming the Biggest Obstacles To SEO Success With The Ancient Wisdom of Dr. Naveel

Dr. Naveel — Thu, 24 Jul 2008 18:30:09 +0000

A great samurai warrior named Miyamoto Musashi wrote a book around 1645 on winning battles. The book was divided into five rings (scrolls) that dealt with different aspects of winning in combat. The teachings were applicable to any size engagement – from one-on-one to thousands. Just like Sun Tzu’s The Art of War, Musashi’s book is an ideal military book with a business strategy application. Well, I may not be writing a book, but I am writing a blog post. I’m going to show you how to win the single largest battle in any SEO engagement - implementation.

Some companies have spent thousands of dollars on SEO only to see no results. Why? The SEO recommendations were not or could not be acted upon because they didn’t follow the lessons of the Five Rings. The Five SEO Rings will help make sure your next SEO initiative is a winning one.

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SEM and Social Media: Message to Non-Profit Google Grant Recipients – We’re Ready to Help You Pro Bono

Noah Mallin — Wed, 23 Jul 2008 18:29:07 +0000

I have a lot of friends who work for non-profit organizations, and I don’t just mean the local Starbucks. When their organization receives a big grant it’s a huge cause for celebration, especially if the grant can be used to seed other potential donation points.

As part of Google’s avoidance-of-evildoing philosophy (see number 6) they have a program called Google Grants which they describe as “…a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online.”

Cool stuff and a great way to connect with potential donors and other interest groups, but what often happens at even the biggest non-profit organization is that because of a lack of resources or expertise or both, they find themselves unable to maximize the effectiveness of their Google Grants. Sometimes this means only being able to spend a portion of their available grant each month, other times it means bidding on keywords that aren’t getting the kind of return that they might be hoping for.

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SEM: Searching to Spend — Getting Online Can Get it Done Offline for Retailers

Noah Mallin — Tue, 22 Jul 2008 22:37:03 +0000

The popular conception of search marketing from a sales objective is a customer on a search result page clicking your link (paid or organic) and following it to an online point of purchase. There ain’t nothing wrong with that, as Amazon.com and eBay can attest. Brick and mortar stores have also used this model to grow an online component to their offline biz as well (Barnes and Noble is an example of this). An interesting post today from Nielsen Online’s Analyst Blog (which relates to another post from a few weeks ago) suggests that for offline retailers this is only part of the story.

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Search, Social Media and Brands: Don’t Mess With the Brand Rep – Your Online Rep is Written on Your Superwall

Noah Mallin — Mon, 21 Jul 2008 22:15:35 +0000

Recently MediaPost’s Online Media Daily published a guide written by Reprise Media’s Managing Partner Peter Hershberg on how best to manage your online brand reputation, inspired by taking part in a recent Business Wire panel discussion on social media. Some brand marketers continue to think that online brand management is secondary to their overall reputation management campaigns.

Au contraire, mon frère.

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Weekly Search Roundup: Search Industry News Pre-Packaged For Your Consumption – Includes Fail Whales, Fire Sales and Sinks as Outhouse Pails

Noah Mallin — Fri, 18 Jul 2008 19:31:28 +0000

Digg Kicking it Old School – De-Nerdification of the Net Continues

A recent report shows that Digg is sending more traffic to traditional newsites, rather than the once prevalent techie sites. Listen up newsers – write headlines for the web when you’re online – heed Dr. Naveel! You’ll get more Diggs that way. This also suggests that Digg has entered the mainstream where they can either ascend to Google-like dominance or age to elderly AOL-esque irrelevance. Which will it be?

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Search News: Google Lets Users Customize Search – Can You Digg It?

Noah Mallin — Thu, 17 Jul 2008 21:45:53 +0000

Just like Google, we here at SearchViews understand the value of seeing someone else’s good idea and running with it. Techcrunch had such an interesting post today on how Google is aping Digg that I felt compelled to blog on the same subject.

In a nutshell, Digg has been very successful at serving up content with a social media model – users post third-party news articles and blog postings and then the Digg community gets a chance to all be Emperor Nero and vote the content up or down. More Diggs leads to more story views in a natural democratic fashion. Users can also comment, share and even “bury” a story.

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SEO: Why Microsites Are Weakening Your SEO Results – Dr. Naveel Builds Your Immunity

Dr. Naveel — Wed, 16 Jul 2008 21:06:17 +0000

Benjamin Franklin created the image you see on the left. Published in 1754 it was among the earliest political cartoons in North America. Although it’s been reproduced throughout American history for different uses, the message has remained the same. You stand a better chance against whatever you’re facing when you are united rather than divided. The same principle applies to SEO — having your microsites on separate domains weakens their chances to rank in search engines.

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SEO: Your Next Website Redesign Could Save Your Life and Some Cash – Dr. Naveel Brings the SEO Preventative Medicine

Dr. Naveel — Tue, 15 Jul 2008 17:39:46 +0000

You own a successful brick and mortar business. Everyone likes your store and you have lots of satisfied customers. You have an ideal location, at the crossroads of all the major routes in town. Business is good, but you feel it’s time to update the look and feel of your store to give it a more modern flair. So, you embark on the challenging process of renovation. After finding the right people to do the job you decide to take a well-deserved vacation, trusting them to get the job done in your absence. When you return you’re excited to find a brand new, cutting edge store with all the latest bells and whistles. Wait until your customers to see it! Just one problem – during the redesign your store was moved without your knowledge! Your once-perfect locale is no more – your store is on the fringe of town in the middle of a cowpatch. Now, you’re stuck with a beautiful new store that customers can’t find. Business plummets and you’re in fire drill mode to get those customers back from the retail twilight zone. Far-fetched? Unfortunately, this happens every day on the web. When you redesign your website without considering search engines you’re essentially removing it from public view and making it extremely difficult for your audience to find.

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Social Media: Peter Hershberg Lists Five Ways To Manage Your Brand Reputation

Noah Mallin — Mon, 14 Jul 2008 22:13:24 +0000

Reprise Media’s Managing Partner Peter Hershberg has a commentary titled “Five Ways to Manage Your Brand Reputation” in today’s Mediapost Online Media Daily. He was inspired by a recent Business Wire panel discussion on social media to look at how the relationship has changed between marketers and consumers thanks to the open forum of the online world. His five steps give a good blueprint on how to explore the world of social media, what can be learned there, and how it can be used to manage a brand’s reputation. For a lot of marketers who are scared of engaging online this is a valuable set of first steps.

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Paid Search: Quality Score Optimization – Don’t Put On the Short Term Campaign Red Light

Noah Mallin — Mon, 14 Jul 2008 21:27:43 +0000

Once again, Reprise Media’s SVP of Business Development Dan Kashman comes through with a great article on a Monday morning. This time its AdAge’s Abbey Klaassen earning accolades around our office for her insightful take on the impact of quality score and its effect on Hollywood. She argues that because each film they market is a discrete short-term campaign and usually revolves around high volume keywords like “Angelina Jolie” or “Jack Black,” the cost for those keywords is often prohibitive.

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