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Social Media: The Power of Compound Interest and the Law of Social Media Success

Noah Mallin — Thu, 09 Jul 2009 19:20:44 +0000

According to Wikipedia (and they are unfailingly accurate, right?), had the Native American tribe “…that accepted goods worth 60 guilders for the sale of Manhattan in 1626…invested the money in a Dutch bank at 6.5% interest, compounded annually, then in 2005 their investment would be worth over €700 billion (around USD1 trillion), more than the assessed value of the real estate in all five boroughs of New York City.”

Aside from being one of the only parts of the entry on “Compound Interest” I was able to comprehend, this illustration also finds a neat parallel in the world of social media engagement. How so?

Simply put, the more ongoing, successful activity you engage in within social media platforms, the more your success level grows. I like to call this The Law of Social Media Success.

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Search News: Yahoo Shopping Flops with King of Pop

James Song — Thu, 02 Jul 2009 16:43:30 +0000

Unless you were living in an undersea cave, you know that “King of Pop” Michael Jackson passed away last week. As has been reported, websites around the world were affected when the story broke around 4:30pm EST. Visitors per minute to new websites worldwide increased 30% and social networking sites such as Twitter experienced network lag and outages due to the thousands of users simultaneously trying to update their status. The phrase “Michael Jackson died” became the highest search query on Google that day, which was so overwhelmed by the query volume that they initially thought they were experiencing a network attack.

This made me wonder about the impact of current events search queries on search marketing campaigns. On Thursday evening I searched ‘Michael Jackson died” on Google and saw a paid search ad in 1st position for Yahoo Shopping:

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5 Questions: Collecta CEO Gerry Campbell

Noah Mallin — Mon, 29 Jun 2009 21:04:03 +0000

Collecta, a new real-time search engine, went live in beta on June 18th.They intro themselves on their homepage by saying “The web is alive with real-time information. So why search a stale archive? Collecta monitors the update streams of news sites, popular blogs and social media, and Flickr, so we can show you results as they happen.” This is ambitious stuff at a time when real-time is the buzzword in both search and social media circles.

To find out more about Collecta I asked their CEO, Gerry Campbell, to answer our patented 5 Questions. Campbell has a great blog, LuckyRobot.com where he admits to getting “…fired up about making new things.” He’s had a rich and varied background across information media companies like Reuters and AOL and has also been an active investor and advisor to a range of startups.

So what does Gerry Campbell have to say about Collecta and real-time search? Read on…

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Search News: Google Adds More Match Types to Play With – How Not To Get Burned

Vicky Fudali — Thu, 25 Jun 2009 22:02:49 +0000

As you optimize your campaigns and check your settings in AdWords, some new options may seem to have appeared on your screen. Don’t worry, you’re not seeing things. Google has recently made two match type enhancements available to help you manage your campaigns even more efficiently – Broad (session based) and Automatic Matching. Please note these enhancements do not replace the traditional big four match types when setting up campaigns – Broad, Phrase, Exact, and Negative. These new enhancements should be seen as being more for analysis and campaign improvement. Read on to see how these match type enhancements can assist advertisers in campaign management.

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OMMA Social New York: Twitter X 4

Noah Mallin — Wed, 24 Jun 2009 22:22:26 +0000

I spent most of yesterday at the OMMA Social conference here in New York with my colleague, Reprise Media Marketing Director Anthony Iaffaldano. We both came away impressed by the consistently interesting panels and the tasty almond crusted chicken for lunch. Rather than cycle through all the highlights (which you can see on my Twitter stream or at the #ommasocial stream) I wanted to focus specifically on a panel that touches on the ubiquity of the aforementioned social media platform.

Meet The Corporate Twitters, it must be said, was ingeniously designed to highlight actual Tweeters from 4 companies, each of whom take different approaches to the service based on the different goals they had in mind. Together they made a strong argument for Twitter as a jack of all trades, but be warned. Without a strategy or goal in mind, it’s hard to derive meaningful results from the Twitter experience.

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RepriseMe: Number 27 - Stephen DeAngelis - Media Analyst

Reprise Media — Fri, 19 Jun 2009 18:40:17 +0000

Your eyes do not deceive you - this is indeed our 27th installment of RepriseMe, our glimpse into the psyches of the men and women who are the wide lapels on the too-tight polyester disco shirt that is Reprise Media. Speaking of disco shirts, our profile today is on Steve DeAngelis. He holds a special place in my secret scrapbook simply for giving me the thumbs-up when I commandeered the DJ booth at a company ~~drunkfest~~ outing and kicked “Patty Lee” by Les Savy Fav through the bar soundsystem.

What else gets the Steve seal of approval? Read on…

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Search Innovations: The Branding Value of a Search Impression

Emil Panzarino — Wed, 17 Jun 2009 21:42:26 +0000

What is the branding value of a search impression? While most search folks are trampling over and pushing aside impression data to get to the almighty click and conversion data, I ponder the question: Is there a significant branding importance associated with a search text impression?

When we think of branding within Internet marketing, we typically think of Page Takeovers, Interstitials, Page Skins, and a variety of other intimidating sounding nomenclatures.

In fact, some industry-ers scoff at the notion that search (or any text ad) could have any significant value when it comes to branding or awareness. And because the cost of impression is on a per click basis, some search planners /agencies have gone as far as removing impression data from client reporting altogether.

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Social Media and Publishing: Revolutions Online and Offline

Noah Mallin — Mon, 15 Jun 2009 22:35:41 +0000

When Iran had their most recent popular revolution in 1979, people around the world had no 24 hour news source to convey what was happening. CNN would be launched the following year by Ted Turner so coverage was limited to shows like ABC’s Nightline (which was created in response to the hostage crisis which grew out of the uprising) and the regularly scheduled network new programs, as well as the daily newspapers like The New York Times and newsweeklies like Time magazine. The Internet? A gleam in Al Gore’s eye.

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RepriseMe: Number 26 - Sara Wiezorek - Manager, Business Development

Reprise Media — Fri, 12 Jun 2009 19:29:50 +0000

Welcome to Number 26 in our continuing series profiling the men and women who put the extra coat of shellac on the woodworking class project that is Reprise Media. Today we have Sara Wiezorek who, like James T. Kirk is from Iowa. Sara was one of the first people I met at Reprise Media - in fact she rents me my desk and chair.

While I feel that I’ve done my bit for healthy living by climbing up the subway stairs every day Sara climbs actual mountains. Most mountain climbing folk will tell you that they do it because the mountain “is there,” but when I asked Sara her mountain scaling motivation she simply said “Because I don’t like it’s face.” What else gets Sara motivated? Read on…

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Social Media: How Can I Infect You with My Virus if you’re Not Even Here?

Noah Mallin — Wed, 10 Jun 2009 22:17:30 +0000

Typhoid Mary (not to be confused with Mustang Sally) was a turn-of-the-century cook who managed to spread illness and death over a period of many years simply by making meals for lots of people. Oh yeah, and her aversion to hand-washing helped. So when clients ask about Viral Videos, it’s helpful to remember Typhoid Mary who, after all, was a very successful virus spreader. There were 3 conditions that allowed her to be so prolific:

1) Constant repeated contact with sizable groups of people
2) Her role as a food source for these people
3) The unhindered presence of the Typhus infection

In social media, there is a tendency to dwell on the food without paying attention to the infection or the people. Or, to put it another way, serving up a piping hot video won’t get you anywhere if there aren’t people there to watch it (waiting for the meal as it were) or the presence of that wonderful germ of an idea or a hook that makes them want to spread it around.

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