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Mobile: What Marketers Need to Know About Google’s AdMob Deal

Noah Mallin — Wed, 11 Nov 2009 18:32:08 +0000

The rapid growth of mobile platforms this year has put to rest any doubt that digital marketers may have had about jumping in. The recent successful launch of Android coupled with the continued growth of iPhone sales (even as the recession continues) point clearly to a continuing transformation in the portability of the online experience for most Americans. Google’s deal to buy AdMob serves to reinforce this wisdom.

After all, it’s not just about AdMob’s ad-serving platform. So much of Google’s success in the world of search advertising has been built on the back of analytics - how they cull and act on data in-house and what they offer to advertisers and consumers as a benefit of service. There is no doubt that whether or not Google’s own mobile OS dominates, AdMob’s platform agnostic nature gives them directional insight into mobile as a whole.

Here are the basics that every marketer and advertiser should know:

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Search and Social Media: Your Guide to Bing and Google on The Road to Social Media

Noah Mallin — Thu, 29 Oct 2009 21:11:42 +0000

This week’s article by yours truly in the Huffington Post asks if Google is turning it’s back on its core values by limiting social search to folks with both Google profiles and social media profiles. Earlier in the week, my colleague Mark Pilatowski wondered whether the engines would be able to deal with the spam factor inherent in real-time search.

Before diving into the implications of real time and social search integration to the biggest search engines (excluding YouTube), it’s important to know the basics and the background to what these new deals mean to marketers and the brands who love them. Presented below is everything marketers need to know about the Bing and Google social search deals.

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Search and Social: Will the Twitter Firehose Become a Sewage-Filled Spam Hose?

Mark Pilatowski — Thu, 22 Oct 2009 14:32:19 +0000

As most of you probably know Bing and Google announced that they have finalized agreements with Twitter to begin incorporating Tweets into their search engine results. Everyone seems to be overjoyed and excited about this. Search engines are excited because they get access to the Twitter firehose and they can begin providing real time results in the SERPs. Twitter is happy because they are finally getting paid. Searchers are happy because they can now get real time results for queries that deserve it, like breaking news. Everyone seems to be overjoyed about the possibilities and I myself am very interested to see how this all plays out. I do have one concern and that is how are Bing and Google going to deal with the issue of spam when it comes to real time search via Twitter results?

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Social Media: Bad Customer Service Has an Echo Chamber Online

Noah Mallin — Fri, 16 Oct 2009 20:09:59 +0000

I did something a few days ago I rarely if ever do. I lost it. I got really mad and went to a terrible terrible place. That place was the one where you end up holding your iPhone up to a customer service representative and saying “I work in social media! Do you know how bad this service is for your company’s reputation!”

Oh yes, and I had the negative tweets there to prove it.

I won’t go into the details of my horror story on Delta Airlines which prompted this outburst, but you can read more about it here on the Huffington Post.

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Social Media: Mix Taping Your World

Noah Mallin — Fri, 09 Oct 2009 20:23:00 +0000

There are a lot of theories about where social media first started. Was it in the baths of ancient Greece? Or was it deep in the bowels of the Pentagon? I have my own idea about this:

Mix tapes. Yes, mix tapes.

As I wrote in the Huffington Post the culture of customizing your own melange of information and sharing it is one of the great things about social media.Even more so, a great mix tape would get copied and re-copied spreading just like a viral video does now on YouTube.

Something to think about for the weekend!

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Social Media: FTC Blogger Rules Foster Double Standard

Noah Mallin — Tue, 06 Oct 2009 18:03:59 +0000

I’m a freak for car magazines. I read the British monthly Car (at 10 bucks a pop no less), Automobile, even Motor Trend - a title that never fails to raise a giggle from my wife for it’s retro specificity. They all feature monthly road tests of cars, all of which are provided for testing gratis by the manufacturers.

In fact, Car used to have a wonderful columnist named George Bishop (who is sadly now in the great beyond) who would fill his column with the intimate behind the scenes details of the lavish car launch junkets manufacturers would throw for journalists - often involving trips to exotic locales, free lodging and meals, and copious behind the wheel boozing. All the other journalists were taking part in the fun too, it’s just that Bishop saw fit to weave the freebies into his articles.

While these events have been toned-down considerably for the auto industry some version of these launch junkets still exist in other industries and free samples or products are a matter of course for any company seeking to see their product in print.

It’s interesting then that the FTC has decided to clamp down on bloggers who review products for money in a way that seems to be more onerous than the standard that journalists are held to.

Make no mistake, the meat of the ruling codifies the best practices I tell our clients about every day: transparency and authenticity. Paying bloggers for coverage should always merit disclosure.

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Search News: Google Spreading Tentacles Wider into Ad Exchanges?

Shivan Durbal — Thu, 17 Sep 2009 20:47:07 +0000

Rumor has it that in the near future, possibly within the next two weeks, we may see Google’s invitation only DoubleClick ad exchange marketplace door swung wide open to all buyers and sellers. This is according to ClickZ, but as such it’s still only rumor. As Mia Wallace said in Pulp Fiction “When you little scamps get together, you’re worse than a sewing circle.”

Still, assuming it’s true; Google could bring the worlds of search and display marketing closer together than ever and finally impose tools and measurement on display that we’ve been using for years in the search marketing field.

For those search marketers out there that are unfamiliar with ad exchanges in the display advertising space, in effect they are a support structure for the sale of undervalued, unused or remnant banner advertising inventory.

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Ad Week: What Do You Want to Know About Search Re-Targeting?

Noah Mallin — Tue, 15 Sep 2009 21:40:53 +0000

Here’s your chance to get a panel question asked without ever leaving the warm soothing glow of your computer screen. As part of Advertising Week Reprise Media’s Senior Vice President of Business Development Dan Kashman will be leading a panel at next week’s OMMA Global New York, Tuesday September 22 at noon titled Leveraging the Power of Search Re-targeting for Marketing Plans.

The best part is that we want your input into what questions to ask the panel, either in the comments here or on Twitter at @dankashman. Dan will incorporate as many of your questions as he can into the panel discussion.

The panel will explore opportunities for re-marketing to searchers after they’ve left Google, Yahoo, Bing or their other engine of choice, specific search re-targeting offerings from networks and other providers, best practices for segmentation and messaging, and the privacy implications inherent in this approach.

For those who are unfamiliar with it, search re-targeting allows advertisers to match display ads to search users based on keywords that they’ve recently searched for. It’s becoming a key tool in the marketer’s shed, amplifying and strengthening the ability to hit the right consumer with the best message.

We know that marketers and businesses have a lot of questions about search re-targeting, and we want to hear them from you directly. So, what questions would you like to see Dan ask the panel?

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Search News: Ask Thinks Pink in Non-Profit Partnership

Ruth Nightengale — Mon, 14 Sep 2009 20:08:52 +0000

Despite the innumerable times the work we do is described as “not curing cancer,” there is now a search engine trying to do just that. Or at least help the cause along. Starting today, Ask.com allows you to personalize your Ask homepage in an effort to educate other users about the fight against breast cancer. While the focus of this partnership between Ask and the non-profit Susan G. Koman for the Cure is attention and education, Ask will also be donating up to 50 cents for each user who selects the Search for the Cure page skin and answers the questions on their branded ad panel at the top of their search page:

The branded panel is interesting in that it incorporates a one-click button to donate, as well as the standard array of social media buttons to let people on sites like Facebook know about your interest in finding a cure for breast cancer. Aside from being for a good cause, this is an innovative way for a search engine to partner with a non-profit in a “takeover” of their homepage, and I expect to see more of this in the future.

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Search News: Google’s Move Left Leads to Double-Digit Rise in Clicks

Alex Staunton — Thu, 27 Aug 2009 18:25:39 +0000

Take this and let’s move it over an inch. It doesn’t sound like much of a change, but for Google, it’s huge. Google recently moved their ads over to the left a skosh, snuggling them closer to the organic results like Nick Cannon and Mariah Carey after a long day of shopping. While the average user probably noticed nothing, we in the search marketing industry have obsessed over what this change might mean for campaigns.

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