Top 10 Tips to Find a Good SEO Writer

SEO or search engine optimization involves a specialized type of content writing. It can be a huge benefit to your website by increasing the amount of traffic you get through search engines like Google. An SEO write is a person who will create this content for you and with the right characteristics; you will get some excellent content. The wrong writer could cause you a lot of damage though, so you need to choose carefully.

The content is written in a way that helps search engines to find and identify it relevant to specific keywords and phrases. The idea is for certain keywords to lead Google right to your page so that it can be presented to the browser as one of the results for the search. The better your content, the better position you have on that results list. There is minimal grey area with SEO writing; it is either good or bad and both impact your search results ranking.

Content writing can be the reason you get increased traffic to your site or the reason you get no visitors and maybe even banned. Content that is intentionally written to boost a page’s results is not content that search engines like Google want to display. They want to show the pages with the most relevant content based on the words and phrases searched as well as trustworthiness and authority of a site.

Search engine algorithms are therefore designed to identify content that has been keyword stuffed and are considered to be spam. You want to work with a trustworthy and expert SEO writer otherwise your investment will be wasted, and your website ranking and reputation can be severely damaged. The top ten qualities discussed below are what you need your SEO content writer to have to make sure you get the return your business needs.

1. Understanding of grammar, spelling, and structure

This is a much bigger problem in SEO writing than one might expect. Many companies will pay a low price to get a large number of articles written, but if they are poor quality, they are worth even less than what was paid. A good SEO will have a solid understanding of grammar, spelling and sentence and paragraph structure. For every error present in the article, the overall quality is reduced, and your website takes the hit regarding poof credibility. People will not purchase from brands or businesses that they deem to be unreliable, untrustworthy or of low quality.

2. Ability to work with the SEO expert

Your SEO expert and SEO writer should be able to communicate and work together to get the right content for your site. The closer they can work together, the more accurate and optimized your content will be.

3. Understands the need to write for people first

“Search engines do not like content that is written for SEO, and they get tagged as spam.” Says an SEO company in Phoenix. A good SEO content writer will know this and write to the audience first. When the content is targeted for the audience, it is ranked higher for selected keyword searches.

4. Understands the audience

You want your content writer to write for the audience which means they need to know them. It is essential to understand who they are, what is important to them and what content would be interesting to them. If the audience is not going to want to read the content, there is no point publishing it.

5. Knowledge of the dos and don’ts

An SEO content writer does not need to be an SEO expert, but they should have a basic knowledge. They should know how to use the keywords appropriately in titles and naturally through paragraphs as well as how long content should be. They should also be aware of what keyword stuffing is and know not to use that technique. Do not use an SEO writer that does not have basic knowledge of how SEO works.

6. Quality costs money

To get quality content that will help your website, be prepared to pay for it. Cheap content writing will only bring your website harm, and once the damage is done, it can be challenging to get back into good standing with search engines.

7. Clear and fluent writing skills

You need to be sure the content on your website is written clearly and succinctly so that your audience will want to read and share it. If your message is not communicated right away, people will move on, and the same is true for content that is not engaging. A good writer will ensure this for you, so you don’t miss out on any chances to connect with your target audience.

8. Attractive content

A good writer will understand the audience as well as your needs and can strategically coordinate the two into the content. SEO is not a quick tactic but requires long-term commitment so the content cannot just be thrown together anyway.

9. Understands storytelling

The purpose of good content marketing is not to be self-promotional, but rather to provide useful and meaningful information to an audience. It matches the customer’s journey and helps move them through the marketing process towards awareness of products or services and eventually purchase and loyalty. Quality SEO writers can tell a story that catches their interest and elicits emotions which strengthen the business relationship. Once they trust in you, your image is boosted online and by word-of-mouth.

10. Writes compelling and relevant headlines

Headlines not only direct people past the first page and title but they can quickly impact your SEO efforts. Headlines need to be “click-worthy” so should naturally contain keywords when possible. They are an essential part of content marketing, so SEO writers should be able to create the most tempting headlines with just the right details and length.

A top quality SEO content writer will not be cheap, and nor do you want them to be. Whether they are copywriting or composing fresh content for you, they will put a great deal of thought and effort into creating the right content four your site and audience. Poor quality content may save you money at first but will lose you money in the long run as potential customers turn to the competition’s site. The investment is therefore worth every penny to make sure your site content is engaging, creative, SEO friendly and brings in more business.

What is better SEO or PPC?

SEO (search engine optimization) and PPC (pay per click) are used to advertise products and services. The goals you’ve set is the primary factor that determines whether you will use SEO or PPC in advertisements because it will affect its efficiency. You need to answer the following questions to make the right choice: Is the product or service you are offering new in the market? Is there any minimum level of education needed for your users to use the product or get the service you are providing? Do you have any reputation in the industry? To understand PPC and SEO, you need to understand their differences first.

SEO involves more than optimizing your website and content to rank high in organic results for the keywords you’ve chosen. SEO offers you the authority to the problem and helps you provide the right solution. The search engines, i.e., Google, Yahoo, and Bing also look into how people interact with a website whether through backlinks or direct links to rank it.

On the other hand, PPC advertising involves paying for advertising space for specific keywords on search engines. It is essential to understand that PPC campaigns also involve some search engine optimisation through search engines.

Online Shopping – Business to Consumer

Is SEO better than PPC?

SEO is highly recommended if you have long-term marketing needs because it helps your website getter better quality traffic. In fact, if you invest in SEO in Kelowna, you will start reaping benefits after a period of time after your site has been ranked high in the search engine. To achieve this, you need to hire an expert or spend your time managing your site to generate traffic. Also, you need to use the right keywords depending on the product you are selling, services you are offering, location, etc. Research shows that most internet users tend to ignore sponsored links and adverts when using search engines and internet as well. However, most internet users who visit your website usually trust you and your products/services.

When you rank high in search engine results, it is a clear indication that you are a major name in that industry and hence an expert in that field. Nevertheless, you don’t just rank high in search results. It takes time, experience, skills, and dedication to achieve a high ranking. Therefore, you can hire an SEO firm to do it for you or spare time to do it yourself. If you opt to do it yourself, you need to have SEO skills to achieve goals set.

SEO myths

Even though SEO gets better results when compared to PPC, you are not supposed to throw PPC away because it has its advantages. For instance, a good PPC campaign can help you get a good return on investment (RoI). Search engines mainly provide users with the best search results and hence serve the searchers and not advertisers. Therefore, search engines benefit searchers who are looking for results and information and not advertisers who are advertising the products and services they are offering.

PPC has another benefit of advertising on a website that is frequently visited by other people who advertise. Hence, chances are high that a potential customer will click on your advertisement once they see it on their favorite site. As discussed above that most users are ignoring sponsored adverts, it is easy for users to click on an advert after seeing it several times through search engines and on their favorite sites.

Is SEO better than PPC?

Whether SEO is better than PPC depends on many factors. PPC advertising boosts digital marketing of your business and hence draws instant traffic. However, if you want to get the best results while using PPC, you need to acquire proper training and certifications from an expert. For instance, Google offers free training in Google Analytics and AdWords. Alternatively, you can hire an expert to train you if you don’t have these resources or time to get free training from Google. One disadvantage of PPC is getting low or no traffic after ads have disappeared.

Search engine optimisation takes time to build page authority and move up the rankings. You should be patient, creative and skilled to use specific keywords to be ranked high in search engines. However, in a competitive market, rankings change from time to time. Therefore, you need to be dedicated and skilled to remain at the top of rankings. SEO is recommended as a long-term choice and improving your SEO can also improve your PPC advertising. With the improvement, you will also benefit from backlinks and correct page content among other associated benefits.

For some additional information, visit www.hurricanewebdesign.com as well as http://ww1.canadawestinternetmarketing.com

Why Good Pet Boarding Kennels Use Internet Marketing

Staying in business always surrounds getting more customers and keeping the current ones. This can be a difficult balance for a business owner, but a successful marketing plan for a company can make this an easy journey.

Social media can be a handy tool for getting your reputation out online. Websites such as Twitter, Facebook, Instagram, and YouTube provide a large platform for people to introduce themselves to the internet. Social media also can be very interactive with people, allowing for instant feedback and response from potential customers about your boarding kennel.

A strategy is the best way to implement an online campaign with positive results. By focusing on specific guidelines, a business will be able to produce an exceptional online campaign, with social media being used as an advertising tool.

Focus Your Social Media On What Matters.

Concentrate your social media on those websites that have your dedication. Do not divide your time on social media that isn’t your primary means of reaching your customers. Get rid of accounts that you rarely administer and centre yourself on the sites that you find the most interaction. Discover where your target audience is located and focus your social media tactics on those aspects. Model your social media strategy to your company and focus on those channels that you will utilise to reach your potential customers. One of the best social media examples of a successful dog boarding strategy is from lvdoghotel.com. While they still target their market of dog boarding in Las Vegas, they mix it up and make it fun to follow them. Offering funny posts and interesting content can get you a lot of followers. The idea is to be where your audience will be to get your image and message across to the people where it will matter.

Remember To Thank Your Customers.

Before searching for potential new customers, you should concentrate on the ones that you currently have. Connect with them on various social media and increase your interaction to enhance your company image. By connecting with current customers online, they will be able to help you to spread your marketing through word-of-mouth advertising.

Be responsive to all replies to guarantee that your customers know how important they are to your business. Make them feel as if they are a part of the kennel and show that they have a voice in your business.

Expand Marketing By Connecting With The Community.

Use online marketing and social media to connect with communities and influencers with your target audience. By connecting to people with similar ideas and thoughts, you can expand your social media platform by getting others involved. You can also use this strategy to keep up on the current events that may affect your dog kennel.

Social media sites such as Twitter allow you to take a look at the conversation of your target audience.

This gives you the ability to adapt your business to their needs and plan for future changes. Become an expert in the field and show people the skills possessed by your kennel. Let them know that you are an authority in this field of work. This type of marketing can take your business to new heights through interacting with your target audience and observing their opinions. Link your social media accounts to increase the dynamics of your marketing platforms.

Social Media Conclusion for Marketing Potential.

Social media and other interactive strategies can increase your online marketing for your pet boarding kennel promoting a positive image to your target audience. By using the correct strategies, a kennel or pet boarding facility will be able to grow as their business connects to new customers and social groups that may be interested in hiring your services. Remember to present all relevant information, and allow potential customers to see the various aspects of your company.

The Reasons To Use A PR Firm For Your Business

What is public relations and why should you use it?

There are many reasons which can be associated with incorporation of public relations in your business. Public relations entails dealing with the public while on the other hand media relations is deals with the press to reach to the public. Although the two terms are interchangeably used in businesses communications, they are different in meaning.

Through experience and adventures, I have come to understand that small businesses clients do not understand public relations or even the importance of using public relations in promoting their businesses. In this case, small business owners do not know that sharing their business news and or their brands through the media gives a lot of information and attracts more customers than even advertisements. This is one key advantage of having public relation expertise incorporated in your business.

In this modern era of technology, including public relations (PR experts) in your business is the wisest decision you can make. The reason behind having PR experts is that they are professional publicists who use news media to publicize your business. Through PR art, these professionals generate “public interest which makes your business, messages, products and services have a higher distribution network.” says Lois Gerbe, President of Magnolia Marketing Communications – Vancouver PR Firms. In creating publicity, you may fail to realize immediate returns, but you should understand that some people read and know a lot about what you are offering although they have not bought or requested for the services.

In every public relation instance, there are standard procedures which ought to be followed to show professionalism and ethics. PR specialists are well equipped with knowledge, skills, and expertise in every scenario that presents itself. Some of the methods used in creating publicity include the use of magazine/newsletter/newspaper articles, media interview, television shows and radio talks. However, for these methods to prevail, you need to have a specialist who is convincing media outlets to discuss, talk, interview or write about your products and services. Using PR professional services is “the primary method of successfully launching, growing and branding businesses today.” says Lois Gerbe, of Magnolia Marketing Communications – PR Firms Vancouver.

Set your goals and then use PR to achieve them

Public relations can be used in crisis management of current trends or incidences which might affect your business. Therefore, this knowledge can be used to solve company’s scandals and challenges to avoid incurring losses. Although there are professions who specializes in crisis management, there are proactive PR specialists whose primary objective is to shape the public perception of your business.

To be able to incorporate proactive PR successfully, you are supposed to know what you want to achieve at the moment and in future. This entails to all the products, services, organization, new business models, brands, target market, etc. In setting up your goals, you need to make crucial decisions which might affect the future expansion of your business. You should know whether you want to be local or international? If you want to take your business to the public or sell it or growing from small to big business. Also, you might consider if you are planning on expanding or selling your business after some time.

After knowing the answers to these questions, you are required to use the following checklist to trigger your publicity goals. The following list is incomplete; you are supposed to check off or add as many as you would like to achieve your goals.

Public relation should help you:

  • Boost your income
  • Increase your retail and online traffic
  • Attract prospective investors to your business
  • Increase your company’s name recognition and vision
  • Reach more people to advertise your brand your events to increase attendance or participation
  • Start and increase membership to your business
  • Increase your customers through media
  • Create public awareness of the products and services you are offering
  • Attract volunteers
  • Get support or change a misconception which may arise
  • Build your brand’s trust with the industries you’re involved in
  • Get more publicity and sales

Therefore, you should take enough time to think before making a decision of involving public communications in your business. The reason behind starting a public relations program is a key to your approach and the angle of conveying your publicity messages. Also, the goals, objectives, and means of advertising message delivery are fully dependent on your reasons for using PR. Since it’s clear that your intentions matter and can affect your business significantly, you should consider getting important advice, suggestions, and opinions from PR experts to make a sound decision.

The Six Components Every Internet Marketing Strategy Needs

Internet Marketing

If you’re considering hiring аn SEO соmраnу to build уоur company a solid strategy, then mаkе ѕurе thе following соmроnеntѕ аrе included.

Pеrѕоnаl Brаndіng

It’ѕ a good іdеа to рut a fасе tо your business, ѕо whу nоt аdd уоur рhоtо for аll of your ѕосіаl media profiles? Tоdау’ѕ brаndѕ аrе mаkіng bіggеr ѕtrіdеѕ bу реrѕоnаllу connecting wіth customers аnd рrоѕресtѕ using ѕосіаl media. It’ѕ muсh еаѕіеr to соnnесt wіth other human bеіngѕ whеn уоu’rе perceived аѕ one. Thе рісturе uѕеd саn be of thе CEO, рrеѕіdеnt or whоmеvеr еlѕе that wіll be thе lеаdіng thіѕ initiative.

Thіѕ helps tо buіld trust аnd enables you tо соnnесt wіth оthеrѕ in уоur іnduѕtrу whо mау оnе dау bесоmе partners.

Cоntеnt Mаrkеtіng

Thеrе’ѕ no dеnуіng thе роwеr оf content – іt’ѕ what fuеlѕ thе Internet (aside frоm ѕосіаlіzіng). Pеорlе go online tо look for nеwѕ, entertainment аnd рrоduсtѕ – іn other words, соntеnt. Make ѕurе you’re publishing content thаt уоur audience fіndѕ еѕѕеntіаl for thеіr day-to-day lіvеѕ оr buying nееdѕ.

You can рuѕh out all tуреѕ of соntеnt, including whіtе рареrѕ, lоng-fоrm articles, еBооkѕ аnd the lіkе. Thеѕе can be рublіѕhеd оn thіrd-раrtу sites, but it’s also a good idea tо hаvе уоur оwn blоg. There аrе other forms of content thаt don’t rеlу ѕоlеlу оn tеxt, ѕuсh аѕ іnfоgrарhісѕ, audio аnd vіdеоѕ.

Sеаrсh Engіnе Optimization

Wіthоut thіѕ, уоur ѕіtе and соntеnt wіll bе lоѕt іn thе ѕеа оf mіllіоnѕ оf оthеr pieces оf соntеnt. If уоu rely оn organic trаffіс, thеn уоu nееd аn оngоіng content mаrkеtіng ѕtrаtеgу tо mаіntаіn аnd іmрrоvе your роѕіtіоn іn the SERPs. Thе SEO ѕеrvісеѕ соmраnу уоu decide tо work with саn dеvеlор a plan that іnсоrроrаtеѕ thіѕ successfully.

Oрtіmіzаtіоn оf Cоnvеrѕіоnѕ

Traffic іѕ оnlу оnе mеtrіс уоu ѕhоuld bе trасkіng. But traffic from mіllіоnѕ of people dоеѕn’t mean аnуthіng if nоnе of them are соnvеrtіng. Mаkе ѕurе your ѕtrаtеgу іnсludеѕ tracking соnvеrѕіоnѕ, ѕо уоu саn dеtеrmіnе whаt реорlе are dоіng when thеу еntеr your site or rеаd уоur соntеnt. It wіll аlѕо gіvе уоu аn іdеа оf what’s wоrkіng and whаt іѕn’t. You may nееd tо rеwоrk уоur соntеnt a lіttlе, ѕwіtсh uр your аdѕ оr rероѕіtіоn whеrе уоu put саllѕ-tо-асtіоn. A/B ѕрlіt tеѕtіng will bе еѕѕеntіаl fоr determining thе bеѕt tactics for boosting conversions.

Social Mеdіа Mаrkеtіng

Muсh оf the соntеnt brands рrоduсе tоdау is аlѕо published оn social mеdіа nеtwоrkѕ. This hеlрѕ tо increase vіѕіbіlіtу оf content ѕubѕtаntіаllу and in a ѕhоrt реrіоd оf time. If your рrоfіlеѕ already have a lоt оf followers, thеn thеѕе реорlе may ѕее your content аnd ѕhаrе it. Yоu саn аlѕо іmрlеmеnt раіd ads tо hеlр bооѕt your content to others whо aren’t уеt fоllоwіng your brand. Social media ads аrе highly targeted, аllоwіng уоu tо сhооѕе еxасtlу whо уоu wаnt уоur аdѕ to bе dіѕрlауеd tо аnd when.

Email Mаrkеtіng

This іѕ ѕtіll a hіghlу еffесtіvе tооl for rеасhіng аnd соnvеrtіng рrоѕресtѕ. If уоu саn gеt реорlе to sign uр tо уоur еmаіl nеwѕlеttеr, thеn уоu’vе already somewhat won thеm оvеr. All you hаvе to do is wоо thеm a lіttlе with соnѕіѕtеnt grеаt content аnd little promotions. The promotions you do оffеr should bе vеrу еntісіng for your аudіеnсеѕ.

You should consider creating multірlе vеrѕіоnѕ оf уоur еmаіl саmраіgnѕ based оn thе different groups thаt hаvе ѕіgnеd up. Thіѕ will make your соntеnt more tаrgеtеd аnd increase сhаnсеѕ of thеm соnvеrtіng.

It’ѕ a good idea tо іnсоrроrаtе social mеdіа wіth your email marketing. Both аrе frее to use аnd excellent fоr bооѕtіng ѕаlеѕ.