SEO or search engine optimization involves a specialized type of content writing. It can be a huge benefit to your website by increasing the amount of traffic you get through search engines like Google. An SEO write is a person who will create this content for you and with the right characteristics; you will get some excellent content. The wrong writer could cause you a lot of damage though, so you need to choose carefully.
The content is written in a way that helps search engines to find and identify it relevant to specific keywords and phrases. The idea is for certain keywords to lead Google right to your page so that it can be presented to the browser as one of the results for the search. The better your content, the better position you have on that results list. There is minimal grey area with SEO writing; it is either good or bad and both impact your search results ranking.
Content writing can be the reason you get increased traffic to your site or the reason you get no visitors and maybe even banned. Content that is intentionally written to boost a page’s results is not content that search engines like Google want to display. They want to show the pages with the most relevant content based on the words and phrases searched as well as trustworthiness and authority of a site.
Search engine algorithms are therefore designed to identify content that has been keyword stuffed and are considered to be spam. You want to work with a trustworthy and expert SEO writer otherwise your investment will be wasted, and your website ranking and reputation can be severely damaged. The top ten qualities discussed below are what you need your SEO content writer to have to make sure you get the return your business needs.
1. Understanding of grammar, spelling, and structure
This is a much bigger problem in SEO writing than one might expect. Many companies will pay a low price to get a large number of articles written, but if they are poor quality, they are worth even less than what was paid. A good SEO will have a solid understanding of grammar, spelling and sentence and paragraph structure. For every error present in the article, the overall quality is reduced, and your website takes the hit regarding poof credibility. People will not purchase from brands or businesses that they deem to be unreliable, untrustworthy or of low quality.
2. Ability to work with the SEO expert
Your SEO expert and SEO writer should be able to communicate and work together to get the right content for your site. The closer they can work together, the more accurate and optimized your content will be.
3. Understands the need to write for people first
“Search engines do not like content that is written for SEO, and they get tagged as spam.” Says an SEO company in Phoenix. A good SEO content writer will know this and write to the audience first. When the content is targeted for the audience, it is ranked higher for selected keyword searches.
4. Understands the audience
You want your content writer to write for the audience which means they need to know them. It is essential to understand who they are, what is important to them and what content would be interesting to them. If the audience is not going to want to read the content, there is no point publishing it.
5. Knowledge of the dos and don’ts
An SEO content writer does not need to be an SEO expert, but they should have a basic knowledge. They should know how to use the keywords appropriately in titles and naturally through paragraphs as well as how long content should be. They should also be aware of what keyword stuffing is and know not to use that technique. Do not use an SEO writer that does not have basic knowledge of how SEO works.
6. Quality costs money
To get quality content that will help your website, be prepared to pay for it. Cheap content writing will only bring your website harm, and once the damage is done, it can be challenging to get back into good standing with search engines.
7. Clear and fluent writing skills
You need to be sure the content on your website is written clearly and succinctly so that your audience will want to read and share it. If your message is not communicated right away, people will move on, and the same is true for content that is not engaging. A good writer will ensure this for you, so you don’t miss out on any chances to connect with your target audience.
8. Attractive content
A good writer will understand the audience as well as your needs and can strategically coordinate the two into the content. SEO is not a quick tactic but requires long-term commitment so the content cannot just be thrown together anyway.
— Hannoteaux Mathias (@mhannoteaux) October 19, 2017
9. Understands storytelling
The purpose of good content marketing is not to be self-promotional, but rather to provide useful and meaningful information to an audience. It matches the customer’s journey and helps move them through the marketing process towards awareness of products or services and eventually purchase and loyalty. Quality SEO writers can tell a story that catches their interest and elicits emotions which strengthen the business relationship. Once they trust in you, your image is boosted online and by word-of-mouth.
10. Writes compelling and relevant headlines
Headlines not only direct people past the first page and title but they can quickly impact your SEO efforts. Headlines need to be “click-worthy” so should naturally contain keywords when possible. They are an essential part of content marketing, so SEO writers should be able to create the most tempting headlines with just the right details and length.
A top quality SEO content writer will not be cheap, and nor do you want them to be. Whether they are copywriting or composing fresh content for you, they will put a great deal of thought and effort into creating the right content four your site and audience. Poor quality content may save you money at first but will lose you money in the long run as potential customers turn to the competition’s site. The investment is therefore worth every penny to make sure your site content is engaging, creative, SEO friendly and brings in more business.