Make sure you only have one Google Analytics code implemented on the website, so your traffic data isn’t skewed.

Optimize on-page SEO more effectively (see below)

Meta title:

This should be targeted more towards being an event space or a bar. Right now it is just targeted Bucks County landmarks, which doesn’t necessarily equate to someone coming in and visiting.

Meta description:

Again this description is simply targeting the landmark aspect. Which is a great differentiator, but it won’t help to drive relevant traffic to the website and ultimately the tavern.

H1/H2 tags:

These headings are simply being pulled from the navigation and are not optimized.

Recommendation: You may want to move the “reserve now” CTA button into the top bar so it’s easier to see for users. It kind of gets lost in the jumble on the right hand side.

Redirect the following pages and remove them from the XML sitemap:

https://www.waterwheeltavern.com/category/uncategorized/

https://www.waterwheeltavern.com/hello-world/

Medium Priority:

Recommendation: Make the navigation follow the user down the page. When I get to a lower area of the homepage, I have no way to get to another page or to get to the top of the website. This can increase bounce rates and decrease conversion rates.

Create an HTML sitemap and link in the footer of the website – this will increase user navigation and overall crawlability of the website.

Pages have low text/HTML ratio – 13 pages – This happens when there is a lot of coding on a particular page or when there is `thin content”. It can be fixed by adding relevant content to a page.

Fix this page or remove it – https://www.waterwheeltavern.com/accessibility/

  — There appears to be grammatical errors and such on this page, so it should be corrected if it has a purpose.

Enhance the internal linking strategy of the website – many of the pages don’t have the appropriate internal linking structure to optimize these pages. We would recommend optimizing the internal links to push your rankings.

Recommendation: Create a blog and write periodically. We are able to optimize this “fresh content” for your website and it will allow Google Bot to come back and crawl your site more frequently.

List your .xml sitemap in your .txt file – this will increase your overall website crawlability

The post SEO Audit Series Ep 4: Water Wheel Tavern appeared first on SEO Quirk.

Further optimize on-page SEO:

Meta title:

Your meta title is mainly focused on your brand. This is good to have, but we like to place it at the end of the title so we can focus on important keywords in the beginning of the title.

Meta description: 

This is a decent description, but we want to make sure we are clear and concise, while also targeting keywords people are looking for. 

H1/H2 tags:

Your H1/H2 tags are currently just being pulled from your navigations and aren’t optimized at all. This is an area where we can optimize so your website is more relevant for targeted keywords.

There are a number of pages that should be removed or no-indexed (see below):

https://www.penrynestate.com/files/Holiday%20Brunch%202015_Layout%201.pdf

https://www.penrynestate.com/files/PR%20Ball.pdf

https://www.penrynestate.com/author/admin/

https://www.penrynestate.com/category/uncategorized/

https://www.penrynestate.com/2014%20Sample%20Wedd%20Pkg%20120114%20%5B2%5D.pdf

Medium Priority:

Enhance the internal linking strategy throughout the website – There are a number of pages with little to no internal links or internal links that don’t provide much benefit in return. We would want to improve on this strategy.

Place clear CTA in header of desktop version of website – This way when someone enters the website they can make a decisive action without having to search around.

Place a clickable phone number in the header of the website on mobile – This allows users coming into the website to be able to call without having to search for contact info and potentially leaving the website.

Both of these links go to the same landing page. I would advise either making them one link or making the links go to specific pages for each virtual tour

I believe this widget is broken on the homepage (see below)

This page appears to have a purpose, but I would recommend revising it. There are a number of grammatical errors on the page.

https://www.penrynestate.com/accessibility/

Some pages have “thin content” and are thus deemed to have a high text to HTML ratio – This happens when there is more coding on a page than there is content. Google wants pages to provide quality information that helps the users find what they are looking for. We would advise adding some content to various pages of your website.

Ex: https://www.penrynestate.com/

Recommendation: Blog at least once a month – This will help to create new content on your website and have Google Bot keep coming back. We are then able to create an optimization strategy behind this blog to push your rankings even more.

Remove this from your XML sitemap

Recommendation: Create an HTML sitemap and link it in the footer of the website – This will increase the overall crawlability and navigation of your website

Recommendation: Create an actual footer for the website – Having a footer with important information can be an area of optimization as well as giving you a common area for users to find information like contact info, top pages, locations, etc.

List your .xml sitemap in your .txt file – this will increase your overall website crawlability.

The post SEO Audit Series Ep 3: Pen Ryn Estate appeared first on SEO Quirk.

You will want to install Google Analytics tracking codes on your website. There are a lot of different insights that you can gain from having this. You can track which sources users are coming from. You can determine which types of content helps to drive more traffic. You can see what pages have the highest conversion rates for you. You can even see where users get turned off the most and leave your website. Without having this, you are kind of just shooting from the hip.

Meta descriptions are one of the most important pieces to on-page optimization. If you have an irrelevant meta description, or don’t have one at all, then Google will have a difficult time determining what your page is all about. You want to add an optimized Meta description to your homepage to help Google understand what your website is talking about.

Make the Success Stories page easier to read. List the colleges in a nice format. User experience has a lot to do with how Google ranks your website as well. If your website has a poor user experience and users are leaving more frequently or not converting at all it can certainly hamper your SEO results. Make sure your content is easy to read and simple to review for the users.  — https://www.forwardcollegecounseling.com/success-stories

Page URLs and titles do play their part in Search rankings. If you are copying your pages and not changing the link structure, then Google may crawl one page thinking it’s supposed to be the services and it’s actually not. This type of confusion can lead to poor search rankings. Try to ;abel these pages differently so it’s easier to understand what they are about.  — https://www.forwardcollegecounseling.com/services and https://www.forwardcollegecounseling.com/services-1

Are you the owner of Forward College Counseling? Contact Nick for your free full SEO audit and we’ll educate you what is wrong with your current SEO Strategy.

The post SEO Audit Series Ep 2: Forward College Counseling appeared first on SEO Quirk.

You will want to install Google Analytics tracking codes on your website. This gives webmasters the ability to track the traffic coming into their website and have a better understanding of user interaction. You can use this sort of information to have an understanding about what drives new users, what makes users come back, where users may not be having the best experience, etc. This then gives the ability to make adjustments and tweaks to the layout, content, etc. on the site.
When looking through the website I found 4 duplicate H1 tags found on the homepage. You always want to make sure you have 1 optimized H1 Heading tag on each page. This is valuable information that Google Bots will use to determine what the content is about. If you have multiple H1 tags, then this could cause confusion with the search bots and hamper your ability to rank in search results. Below is a screenshot of what I was able to see using a valuable SEO tool. 

Creating an HTML Sitemap and linking this in the footer of your website is also a very important tweak that can be made to help your overall SEO. An HTML sitemap helps Google bots crawl your website a lot easier and it can also be used by website users. Some more tech savvy users might be looking for certain information and just go directly to the HTML Sitemap. Making sure this is clean and has all of the proper pages is a “best foot forward” methodology for SEO. Belos is an example of what this link looks like at the bottom of our website.

Call to actions are very important to help increase the conversions happening on your website. When a user enters the website, you really only have a short period of time to capture their attention. Don’t make them search for valuable contact info or shopping buttons. Make sure you have a quality call to action at the top of the website in the form of a “shop now” button, Phone number, or “Book Now” button. Below is an example of what one of these can look like at the top of the website. It’s clean, but still stands out when the user enters in. This way if they want to book, then they can make that action immediately.

There are a number of “technical” pieces to the overall SEO strategy. Adding image alt attributes to your images is one of them. When doing this you want to make sure you use relevant terms and keywords that people are going to be using in search engines. This has the ability to boost the overall SEO strategy if done properly. Image alt attributes are also used by different platforms. If a user is visually impaired, they could be using a software to read the website to them. This would read the image as “Image296”, but the user would never know what that image was actually about. Below is an example of where you can find alt attributes in the code of a website. Leaving stock attributes in there doesn’t help Search bots or users.

Are you the owner of Doylestown Salt Cave? Contact Nick for your free SEO audit and we’ll educate you what is wrong with your current SEO Strategy.

The post SEO Audit Series Ep 1: Doylestown Salt Cave appeared first on SEO Quirk.