Search Engine Optimization Tips

SEO Article Submission

noreply@blogger.com (Sudha) — Fri, 02 Sep 2011 13:59:00 +0000

So you have a website. You worked on it for a long time and it looks real nice. Now you are ready to do business on the Internet! Only one thing is missing... Traffic!

A Website is next to worthless without traffic. Without any traffic for your website, nobody will ever see your message. You might as well just put the site on your home computer behind a firewall if you don't get any traffic to your website.

Ok, so how do you get traffic to your website? From the search engines, that's how. Google.com, MSN.com and yahoo.com. There are a few others as well, but this is the source of most of the traffic found on the Internet.

And how do you get traffic from the search engines? You have to get your webpages listed in the top results for phrases people would use to find your website. To do that, your best bet is to get as many inbound links from other websites as possible.

And one of the very best ways to get inbound links from other websites is by publishing articles just like this one. Simply write an article about your website topic and put your website link in the article. Then proof read your text and submit it to your favorite Article Submission Website.

There are many ways to submit your article and many websites to submit it too. In this article we will look at the websites you can submit your articles to. The goal is to get your article posted on quality websites with a high PageRank.

So here is how you should go after this... See the top ranked sites with a PageRank of seven? There is only two of them and they are very important. Then the PageRank six websites are next. And don't discount the PageRank five websites either.

Start at the top and work your way down. If you have a PageRank of zero, then go for everything in the list. If your website has a PageRank of three or four, skip the zero and one PageRank Article Submission Websites.

Be sure to work your website keywords into the article so the search engines have something to work with. For example, notice how I have the term "SEO Article Submission" through out the article. It is important to repeat your keyword phrase a few times and spread it around. In other words, put your keyword in the first paragraph, the last paragraph and through out the rest of the text. Don't over do it, Four to six times for a short article. Repeat your keywords more often for longer articles.

Here is a short list of SEO Article Submission Websites. For a much larger list and information on how to automate the process of submission, visit this website;
http://seo-article-submission.website-promotion-blog.info

http://www.00articles.com/ , PageRank: 0
http://www.109b.com/artdash/ , PageRank: 0
http://www.123articleonline.com/ , PageRank: 0
http://www.1articleworld.com/ , PageRank: 3
http://www.365articles.com/ , PageRank: 0
http://www.4gvn.com/ , PageRank: 1
http://www.a1-articledirectory.com/ , PageRank: 3
http://www.a1-optimization.com/articles/ , PageRank: 5
http://www.a1articledirectory.com/ , PageRank: 1
http://www.aardvarkarticles.net/ , PageRank: 2
http://www.accessibleinsights.com/ , PageRank: 0
http://www.adamginsberg.com/articles/ , PageRank: 4
http://www.add-articles.com/ , PageRank: 4
http://www.adjustable-bed-center.com/adb/ , PageRank: 4
http://www.adoptionarticlesdirectory.com/ , PageRank: 4
http://www.advisor.com/ , PageRank: 6
http://www.affiliates-surveys-marketing.com/ , PageRank: 2
http://www.afreearticle.com/ , PageRank: 2
http://www.afroarticles.com/ , PageRank: 4
http://www.allentrepreneurinfo.com/ , PageRank: 1
http://www.allgoodarticles.com/ , PageRank: 3
http://www.allthingspondered.com/article-directory/ , PageRank: 0
http://www.allwebcontent.com/articles/ , PageRank: 2
http://www.amazines.com/ , PageRank: 5
http://www.answer-site.com/ , PageRank: 3
http://www.approvedarticles.com/ , PageRank: 4
http://www.archivex-ht.com/articles/ , PageRank: 0
http://www.articator.com , PageRank: 0
http://article-4-you.com/ , PageRank: 1
http://www.article-blogs.info/ , PageRank: 0
http://www.article-buzz.com/ , PageRank: 3
http://article-content-king.com/ , PageRank: 3
http://www.article-database.com/ , PageRank: 2
http://article-direct.com/ , PageRank: 0
http://www.article-emporium.ca/ , PageRank: 4
http://www.article-exposure.com/ , PageRank: 3
http://article-feed-cache.the3rdpartynetx.com/ , PageRank: 0
http://www.article-gems.com/ , PageRank: 3
http://www.article-guide.info/ , PageRank: 2
http://article-internet-marketing-tips.com/ , PageRank: 1
http://www.article-junction.com/ , PageRank: 2
http://www.article-library.com/ , PageRank: 0
http://www.article-matrix.com/ , PageRank: 2
http://www.article-monster.com/ , PageRank: 1
http://www.article-proshop.com/ , PageRank: 0
http://article-searchengine.com/ , PageRank: 0
http://www.article-space.com/ , PageRank: 2
http://article-submission-directory.com/ , PageRank: 0
http://www.article-tree.com/ , PageRank: 2
http://www.article-writer.org/ , PageRank: 1
http://www.article2000.com/ , PageRank: 2
http://www.article99.com/ , PageRank: 4
http://www.articleaddition.com/ , PageRank: 3
http://articleadvocate.com/ , PageRank: 2http://www.articlealley.com/ , PageRank: 5
http://www.articlearmies.com/ , PageRank: 0
http://www.articleauthority.com/ , PageRank: 3
http://www.articlebankonline.com/ , PageRank: 0
http://www.articlebase.co.uk/ , PageRank: 1
http://www.articlesbase.com/ , PageRank: 4
http://www.articlebase.info/ , PageRank: 2
http://articlebazaar.net/ , PageRank: 3
http://www.articlebeam.com/ , PageRank: 3
http://www.articlebear.com/ , PageRank: 0
http://www.articlebin.com/ , PageRank: 4
http://articlebistro.com/ , PageRank: 0
http://www.articleblender.com/ , PageRank: 3
http://www.articlebliss.com/ , PageRank: 0
http://www.articleblizzard.com/ , PageRank: 3
http://www.articleblotter.com/ , PageRank: 3
http://articlebrowzer.com/ , PageRank: 0
http://www.articlecache.com/ , PageRank: 0
http://articlecafe.net/ , PageRank: 3
http://www.articlecapital.com/ , PageRank: 2
http://www.articlecastle.com/ , PageRank: 3
http://articlecat.com/ , PageRank: 3
http://www.articlecell.com/ , PageRank: 1
http://articlecentral.ca/ , PageRank: 0
http://www.articlecentric.com/ , PageRank: 0
http://www.articlechimp.com/ , PageRank: 3
http://www.articlecity.com/ , PageRank: 6
http://www.articleclick.com/ , PageRank: 6
http://www.articleclips.com/ , PageRank: 1
http://www.articleclone.com/ , PageRank: 2
http://www.articleco.com/ , PageRank: 3
http://www.articlecoast.com/ , PageRank: 0
http://www.articlecodex.com/ , PageRank: 3
http://www.articleconnection.com/ , PageRank: 3
http://www.articlecontentdirectory.com/ , PageRank: 0
http://www.articlecopy.com/ , PageRank: 2
http://www.articlecounty.com/ , PageRank: 1
http://www.articlecrash.com/ , PageRank: 2
http://www.articlecrazy.com/ , PageRank: 2
http://articlecreek.com/ , PageRank: 0
http://www.articlecritic.net/ , PageRank: 2
http://articlecrux.com/ , PageRank: 4
http://www.articlecube.com/ , PageRank: 5
http://www.articledash.com/ , PageRank: 0
http://www.articledashboard.com/ , PageRank: 6
http://www.articledepot.co.uk/ , PageRank: 4
http://www.articledesk.info/ , PageRank: 2
http://www.articledevil.com/ , PageRank: 3
http://www.articledigger.com/ , PageRank: 2
http://www.articledirectory.com/ , PageRank: 0
http://www.articledirectory99.com/ , PageRank: 0
http://www.articlediscovery.com/ , PageRank: 3
http://www.articlediverse.com/ , PageRank: 0
http://www.articleearth.com/ , PageRank: 0
http://attorney-blogs.info/ , PageRank: 0
http://www.article-ecommerce.com/ , PageRank: 3
http://www.articlefame.com/ , PageRank: 2
http://www.articlefarm.com/ , PageRank: 3
http://www.articlefeeder.com/ , PageRank: 4
http://www.articlefire.com/ , PageRank: 2
http://www.articlefree4all.com/ , PageRank: 0
http://www.articlegarden.com/ , PageRank: 0
http://www.articlegear.com/ , PageRank: 3
http://www.articlegold.com/ , PageRank: 4
http://articleguild.com/ , PageRank: 0
http://www.articlegush.com/ , PageRank: 3
http://www.article-hangout.com/ , PageRank: 4
http://www.articlehideaway.com/ , PageRank: 0
http://www.articlehub.com/ , PageRank: 4
http://www.articleinfo.org/ , PageRank: 3
http://www.articleinsert.com/ , PageRank: 3
http://www.articlekarma.com/ , PageRank: 0
http://www.articleland.co.uk/ , PageRank: 2
http://articlelimelight.com/ , PageRank: 0
http://www.articlelinksdirectory.biz/ , PageRank: 2
http://www.articlelove.com/ , PageRank: 0
http://www.articlelover.com/ , PageRank: 2
http://www.article-magazine.com/ , PageRank: 0
http://www.articlemajor.com/ , PageRank: 0
http://www.articlemaniac.com/ , PageRank: 2
http://www.articlemanual.com/ , PageRank: 0
http://www.articlemap.com/ , PageRank: 0
http://articlemines.com/ , PageRank: 0
http://www.articlemonk.com/ , PageRank: 0
http://articlemotron.com/ , PageRank: 3
http://www.articlenetworks.com/ , PageRank: 3
http://articlenode.com/ , PageRank: 0
http://www.articleonlinedirectory.com/ , PageRank: 3
http://www.articleonramp.com , PageRank: 5
http://www.articleowner.com/ , PageRank: 2
http://articleparadise.info/ , PageRank: 2
http://www.articlepeak.com/ , PageRank: 2
http://www.articlepeople.com/ , PageRank: 4
http://www.article-planet.com/ , PageRank: 3
http://american-pitbulls.us/ , PageRank: 3
http://attorney-blogs.info/ , PageRank: 3
http://blackhat-blog.info/ , PageRank: 3
http://bosdogkennels.com/ , PageRank: 3
http://consolidation-blog.info/ , PageRank: 3
http://website-promotion-blog.info/ , PageRank: 3
http://www.bosdogkennels.com/dog/ , PageRank: 3
http://www.articleportal.com , PageRank: 1
http://www.articlepotluck.com/ , PageRank: 3
http://www.articlepowerplant.com/ , PageRank: 0
http://www.articlepro.biz/ , PageRank: 0
http://www.articlepro.co.uk/international/ , PageRank: 0
http://www.articlepros.com/ , PageRank: 4
http://www.articlepublication.com/ , PageRank: 2
http://www.articlepublished.com/ , PageRank: 3
http://www.articlepyramid.com/ , PageRank: 1
http://www.articler.com/ , PageRank: 4
http://articlerack.com/ , PageRank: 3
http://www.articlerag.com/ , PageRank: 0

Tips for getting your website listed on yahoo

noreply@blogger.com (Sudha) — Fri, 02 Sep 2011 13:58:00 +0000

Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.

Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That's why the free submission lead time can often be 8-10 weeks, without using the Express Submit service.

Unlike search engine submissions that accept multiple pages from the same site, Yahoo surfers prefer to view your home page, and they will navigate your site from there.

With directories, the site owner selects the most appropriate directory categories for his/her site and writes descriptions that concisely and accurately describe the content of the site. Factors that affect directory placement are selecting the right category and writing a good description.

Always differentiate between the Yahoo search engine and the Yahoo directory whenever you speak to a search engine marketer. The strategies for getting listed in search engines are different from the strategies for getting listed in directories.

Fill out the Forms on Yahoo Exactly as Requested

We know this seems obvious, but some sites don't get listed because the submitters do not follow directions when filling out the forms. When Yahoo asks for a telephone number, give only one telephone number including the area code. When Yahoo asks for a 25-words-or-less description, don't try any fancy word stacking or keyword tricks. Stick to a concise, accurate description of your site's content. Yahoo surfers often change your site description after it's listed in their directory.

Although some fields are optional, try to fill in all of the fields in the form, especially the fields asking your company name, address, and telephone and fax numbers. Yahoo wants to know that you have a legitimate business that will be around in years to come.

Select the Categories (only 3) That You Want to be listed under Very Carefully

To select your categories, type in your selected keywords in a Yahoo query, and study the results. Your site does not belong where you believe your target audience is searching. Your site's actual content should accurately reflect the category or categories you wish to be listed under.

You will probably be listed under the same categories your competitors are listed under. Study your competitors' directory listing. See what their descriptions are, and then modify your site's description to show the Yahoo surfer that you definitely belong in the categories you selected.

If you are a U.S. company, under the category Regional/United States/ in Yahoo, all 50 states are listed. You should include your site in one of the regional categories, if applicable. Don't be surprised that most of your traffic from Yahoo is local. Many customers need to hear your voice or see your face to feel secure about hiring you or your company for a project.

Category listings are also at the discretion of a Yahoo surfer. You need to spend the time selecting your categories and studying your competitors so that you do not get listed under an "undesirable" category.

Have Unique Content and Point This Information Out in Your Submission

A web site is of no value to the Yahoo directory if the site contains the exact same information as other sites in the same categories. So to add value to the Yahoo directory, and to call attention to the unique aspects of your online business, make sure you have unique content on your site.

You can point out any unique content to the Yahoo surfer via your 25-word description or the extra comments field in the submission form.

Get a Virtual Domain Name

Yahoo tends to recognize virtual domains (http://www.yourcompany.com) over others. Why is this? Yahoo wants to have legitimate organizations and companies in their directory. They do not want a small start-up company that won't be around next year, thus resulting in a dead link to a URL in the directory. A virtual domain shows that you are serious about your business.

Try to Get Listed in One of Yahoo's Regional Directories First

At the bottom of Yahoo's home page are some of Yahoo's regional directories. If you are in one of the regional areas, you can often get your web site listed much faster in the regional directory than in Yahoo's main directory.

Commercial web sites must pay an annual fee of $299 (currently) to be listed in the Yahoo directory. Sometimes, a Yahoo surfer might discover a content-rich commercial site without you ever submitting.

"Design for Speed" (Quotation from a Yahoo Surfer)

Yahoo is looking for sites that download very quickly, preferably within 30 seconds on a dial-up modem.

Of course, exceptions do apply; such as if you are an online video game company and use Shockwave on your site. Then it is understandable that your web site might take longer to download.

Lastly, the rule "Content is King" applies to getting listed in Yahoo. If Yahoo editors don't feel your site looks or sounds like a legitimate business, they don't have to list your site. So make sure your web site is easy to read, easy to navigate, easy to find (on search engines), shows consistency in design and layout, and is quick to download. Above all, have unique content to add value to the Yahoo directory.

Why ? - SEM ( Search Engine Marketing )

noreply@blogger.com (Sudha) — Fri, 02 Sep 2011 13:56:00 +0000

What is SEM ?

Where SEM is an acronyms of Search Engine Marketing and which is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN.

So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.

Types of SEM

There are two forms of search engine marketing today. They are:

1 - Natural search engine listings - such as those returned in numeric form on major search engines like Yahoo, Google and MSN.

2 - Paid search engine listings - such as those returned in sponsored areas of search results on these same engines and others that belong to their network.

What are natural search engine listings?

There are two kinds of search engine listings. Natural and Paid. Natural listings are the listings that are not paid for. They are determined by the search engines' algorithms for finding, sorting and ranking pages based on relevancy. Because natural listings are considered "more accurate" by searchers, getting in natural listings is typically preferable to getting in paid listings.

What Is Paid search engine listings?

Paid listings are usually labeled in a separate section such as "sponsored listings.Paid search engine are those returned based on auction type keyword bidding. These listings are displayed in sponsored areas of search results and are paid for on a per-click basis.

So search engine marketing is an essential part of business and should not be underestimated and Search engine marketing is responsible for millions of consumer transactions daily.
Visit us:
http://www.halfvalue.com/top-articles/seo-resources.html"

High Search Engine Ranking Needs Concentrated Effort

noreply@blogger.com (Sudha) — Thu, 25 Aug 2011 16:25:00 +0000

With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings. In the beginning, these search engine techniques were fairly simple, such as stuffing hidden tags with keywords or using invisible text on pages. As the search engines caught on to these tactics, the techniques used to achieve high search engine ranking evolved into more sophisticated methodologies.

What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?

In short, put informative content on your pages. Your search engine techniques shouldn't center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center around making whatever changes are necessary to directly address the interests of your visitors. 'The Visitor is King.' - keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.

For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.

Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only

If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.

Learn How Improving Your Web Site Content Could Improve Your ROI

noreply@blogger.com (Sudha) — Sat, 06 Aug 2011 06:47:00 +0000

Web Content, content, content. What the Search Engines were originally designed for and over time web content has been somewhat put on the back burner of Website Marketing Importance.

Good Web Site Content could set your site apart from your competition online by providing the information that surfers find so valuable as well as search engines and putting together great copy that sells could convert visitors into buyers or subscribers.

Although web content is important, well-written web copy that demands attention, talks to the customer and gives a proper call to action can be very powerful in your website marketing campaigns.

Here is how you can make you web site content sell: First thing to consider is the headline, it should speak out loud grabbing the attention of the reader making them want to read on. Be creative and don't be afraid to be a little controversial.

Then you may want to start with a question or a statement that makes the reader start to think about the problem they are having which is the reason they are looking for the answer that can solve that problem.

Note: Internet surfers can tell in seconds if your are advertising to them in your web site content, I think it is better to ease the reader to the call to action vs jumping in there face with another lame ad. Studies have shown that visitors will just click away if they feel that your are selling to them instead of trying to solve a problem for them.

The idea is that your web site content needs to create trust with the customer, make them invision using your product an or service and have them realize that they just can't live with out your product. If you show that you can help ease there pain and solve the problem they have they will be more likely to purchase from you.

Next you can tell them a little information about you and your products and or service.

This one may seem like it does not have much importance because customers should know what to do next but it is very important to include a call to action ( buy now!, call today!, click here, etc ) telling them what you want them to do next. This part is crucial.

There is more in-depth information about web site content writing but I think this will give you a good idea on what you may want to think about when putting together your web site content.

Internal Links – Are You Making the Most of Yours?

noreply@blogger.com (Sudha) — Mon, 20 Jun 2011 07:01:00 +0000

Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it’s time for a link audit.

With so much time spent being myopic over link building and external links (development of one-way,reciprocal links or building your blog roll), people often forget that they have the most relevant authority site sitting right under their nose – their own pages.

Instead of looking past your own site, how could anything be more on-topic than the pages you have complete control over. If the pages are aged and already have page rank, then it’s just icing on the cake, this is the basis of link equity. By tweaking the structure of how your pages pass rank, you can essentially mold how search engines treat the content on those pages.

Did you know that than external links? probably not, because so many schools of thought want you to think otherwise or simply go against the grain.

In fact a new site set up properly, themed and topically structured to reach a targeted or specific series of keywords, has a much greater chance of dominating the top 10 than an older site by comparison (in reference to content, internal links, the code in the pages, the naming conventions of the folders and filenames).

So let’s get started with tidying up the On-Page SEO factors that you ultimately have control over before you even consider Off Page SEO strategy. But just in case it’s too late and your site is seasoned and stuck in a rut, you can still apply any of the 10 methods below to clean house a bit and lighten the load to make each page more relevant.

When starting over is not an option, there are a few things you could do to salvage an older site by performing a content and link audit.

1. Make all of your links absolute, remove secondary keywords that are NOT RELEVANT.

Replace /pagename.html with http://www.yoursite.com/pagename.html this way when the pages age, they pull each other up in the search engine result pages. In addition, if your content gets scraped (copied) then at least the are pointing links back to your pages (so you get the back link).

2. Cap all out-bound links (links leaving the page to no more than 10 per page) or create a new page to keep the focus laser-like.

Less outbound links mean that each page has more link juice to pass to it’s own keywords and less energy being transfused or hemorrhaging away from the page. This becomes more apparent when you start building external links, how quickly the pages rise in the SERPs (search engine result pages).

3. Optimize your anchor text (the text in the link). Make sure your main keyword/phrase is on the page (at least one time) as well as in the title.

Use each link wisely as this will augment your page in search engines, anchor text is essentially screaming “hey, this is what this page is all about” so if used wisely you can literally anchor the context of the page and cement 4 or 5 choice terms that you would like to predominantly show up for “exact match style” when people are conducting searches.

4. Don’t try to optimize a page for more than 3 terms / keywords.

If you want to aim high and rank for competitive terms and variations of competitive keywords, keep the information on topic. Once a page reaches 750 words is enough, then create another page if you must with another variation of the keyword (this is also a great way to get a double listing in search engines, using two pages that dovetail off the others keywords). This tactic is for creating a ranking blockbuster, it is not to say that you cannot exceed that, but the term optimization also applies to the page size, so keep it lean and mean.

5. Use contextual links in the content, the higher on the page the better as links higher in the page are known to carry more weight in search engines vs. footer links.

If you are using contextual links (links from one page to other pages in the site, instead of navigation to pass page rank and flow) then make sure that you are using the main keywords for the page that you are trying to rank with. For example say I had page (a) and the link (1 of the 10 on the optimized page) was pointing to page (b) then make sure the anchor text (the text in the link) from page (a) was using the keywords for page (b) that you are trying to rank for. That way when it ages, it becomes the perfect back link for page (b) while in the meantime it creates relevance for your entire site. By linking your pages this way, each page supports the next like a dynamo (with the ideal link / anchor text to boot).

6. Keep your pages lean 20k or less (optimization also means loading time), this includes images and code bloat.

If you have Adobe Photoshop, open your images and use shift+control+alt+S then resize your images using jpeg compression. The jpeg format was designed not to lose resolution visually, but you can drastically reduce loading time, which definitely impacts where you rank.

7. Optimize your in-line code. Keep all of your java script and other programming code off page (in their own respective files and hyper-linked to the page like a style sheet).

CSS (cascading style sheets) are ideal, since they separate the content from the images and essentially provide the search engines what they want with the least amount of clutter and fuss. But if you must go old school and use tables and java script, then at least keep the java script off the page in a .js file and the link to it (using the same line of code that you would use for a style sheet). Here is an excellent css based (flash / java script looking DHTML menus that look great and are extremely lean)

8. Hone the focus of the page – Make sure your main keyword appears at least 2-4 times on the page and once in the h1 and a slight variation in an H2 tag.

This assures the person that they have found what they are looking for and allows them to quickly find the information they were originally looking for. Remember with so many options, the back button is only one click away.

Now you could go into advanced SEO where you can actually build deep links to pages and then the keywords transcend that page and eventually you start seeing the homepage appear in search engines (which may or may not have the keywords on the page). Or you could simply have a themed site (with highly relevant information) and build external links to the page (even though the keywords are not present on the page) and still rank for those terms.

So, just because you see people stuffing titles and overusing keywords doesn’t mean that is the only way to rank higher in search engines, sometimes less is more. But for the sake of the audit, let’s stick with the basics and use the time tested method (once in the title, once in the description, a few times on the page and once in the h1/h2 tags).

9. Augment your pages through the buddy system – Have at least 5 of your strongest pages concentrating their collective internal link-juice towards your newest rock star page (the page you wish to elevate and send forth as your messenger in the SERPs).

Sounds simple enough, this alone can determine which page is returned for which keywords. Aside from this, this is a great tactic when you are launching a new page.

10. Clean out pages that are off topic, rewrite them for present-tense relevance or remove all but a few links, rewrite the titles (65 characters or less) and the descriptions (2 sentences tops using the keywords only one time each) then republish the page and wait for the spiders to re-index your content. From there you can start building links to gain more elevation in the SERPs.

If none of these options seem industrial strength enough then you can always opt for;

1) Deleting off topic pages and using a 301 redirect to the homepage or a page that has the most relevance (if those pages were indexed).

2) Purchasing a new domain name comprised prominently of your main keywords, then 301 your old site to the new one (allow up to 30 days for the rankings to recover) build links and when it comes back in full force it will be stronger than ever, granted you utilized the basic fundamentals above.

This option is a last resort, ideally you could just add a blog on a subdirectory (with impeccable code) get it listed in blog directories and start generating new content frequently to increase spider activity until it revives your whole site through all of the increased pinging and spidering activity.

Make sure you give the spiders something juicy to chew on, otherwise you can’t really expect a reward. Even combining a title and description audit and removing the verbose words can be enough to bump your page up 10-20 positions, from there you can focus on off-page SEO to accomplish the rest.

These tips are essentially for non-content management systems as most CMS systems already have themed architecture and internal linking built in to the structure (at least to the degree where you can personalize it with a few custom plug-ins).

I have always been under the impression that it is good to have a combination of static and dynamic pages, but that is just my personal preference (that way you can control the prominent pages/internal links and page rank flow easier when you start building link externally). If your content is all withing a content management system (like word press), each page gets the equal amount of link juice, which can be a plus or a minus depending on your ranking strategy.

This is why I mentioned briefly that in a nutshell by adding a blog to an older static site, sometimes that can be enough with a few tweaks to the pages to jump start the search engine ascension process, however each site is unique and has it’s own internal and external link threshold.

20 Practical SEO Tips to Super-Charge Your WordPress Blog!

noreply@blogger.com (Sudha) — Sat, 18 Jun 2011 09:51:00 +0000

We would like to introduce WordPress Expert John Lamansky, who we managed to extract from the lab just long enough for him to compose this brilliant WordPress Top 20 SEO Guide.

Got a WordPress blog that you’re eager to supercharge for optimal search engine performance? Read on! We’ll cover pinging, sitemaps, canonicalization, link juice, header tags, slugs, tags, timestamping, social media, permalinks, and a whole lot more!

WordPress SEO Tip #20 — Don’t Block the Search Engines!

First and foremost: make sure you’re not inadvertently telling the search engines to go away! Believe it or not, some WordPress installations block the search engine bots by default.

From your admin panel, go to Options > Privacy and make sure it’s set to “I would like my blog to be visible to everyone.”

Bonus Tip #1 – Are Comments Enabled?

Some WordPress users restrict comments to registered users, or disable them entirely. While this may be appropriate in some situations, in most cases comments are a very beneficial factor, and a defining mark, of a blog.

Comments engage your readers, help you get more “fresh content” SEO brownie points, and give search engines another reason to come back frequently.

Here’s how to fully enable comments:

Login to the WordPress administration center
Click “Options” on the menu bar
Is “Users must be registered and logged in to comment” checked? If so, consider unchecking it.
Click “Discussion” on the submenu bar
Make sure the following are checked: “Allow people to post comments on the article” and “Allow link notifications from other Weblogs (pingbacks and trackbacks.)”

WordPress SEO Tip #19 — Does Your Blog Have a Topic?

Some of us would prefer to have a blog where we talk about anything that comes to mind: cars, movies, photosynthesis, dust mites, you name it.

In and of itself, such a blogging style isn’t wrong; however, you can leave search engines clueless as to what your blog’s about and thus for what search queries your blog should appear. And some of your readers might get annoyed in the process as well.

WordPress SEO Tip #18 — Ensure URL Canonicalization

If your blog posts are accessible from more than one URL, you could end up with:

Search engines confused as to which URL to display in the SERPs.
PageRank split between multiple pages.
Duplicate content penalties.

Starting with version 2.3, WordPress takes care of this and makes sure your content is accessible from only one place. So if you use an older version, either upgrade to the latest version of WordPress, or install the Permalink Redirect plugin.

WordPress SEO Tip #17 — Check for Valid XHTML

Most code errors are minor, but the more serious ones can cause content misinterpretation by search engines, lower rankings, and rendering errors.

WordPress itself produces valid code, but errors can crop up from two other common sources:

Poorly written plugins or themes
User-created coding errors (in the blog posts themselves, or through theme customizations)

First check your site for errors. If an error is found, look at the surrounding content to determine the source of the error.

If a plugin is the culprit, fix it if you’re good at that sort of thing (the beauty of open source!), or send a quick email to the plugin developer and let him or her know.

WordPress SEO Tip #16 – Don’t Leech Link Juice!

One characteristic of WordPress blogs is the sidebar, which is typically present on every single page. Do you really need to be passing link juice from every single one of your pages to every single one of those links? If the answer is no, consider adding rel=”nofollow” to the less important ones.

WordPress SEO Tip #15 — Use Images in Your Posts

Not only do they increase visitor attention and retention, they give you an opportunity to use keyword-rich “alt” attributes, “title” attributes, and filenames. Plus it’ll give your blog visibility in image search engines.

WordPress SEO Tip #14 — Does Your Theme Use Header Tags Correctly?

The blog title, or your main keyword should be in an
tag.
If your subtitle is keyword-rich, you can put it in an
; otherwise I recommend putting it in a non-header tag like
.
The post titles should go in
tags.
Sidebar section titles should be
tag or non-header.

Unfortunately, some themes (including the WordPress Default Theme) put the sidebar section titles in

tags. Although this makes sense from a strict structural point of view, it also gives irrelevant sidebar headers (“Categories,” “Archives,” “Meta,” etc.) equal weight with your SEO-important post titles.
To sum it up: Use a theme that utilizes header-tags properly, or try fixing the theme you have.

WordPress SEO Tip #13 — Use Pinging

A ping is a “this site has new content” notification that invites bots to visit your blog.

WordPress pings one website called Ping-o-matic by default, which in turn pings others. You can also add additional services by going to Options > Writing in the admin panel. (For example, the pinging URL for Google Blog Search is http://blogsearch.google.com/ping/RPC2)

Another Bonus Tip: Once a post is published, WordPress issues pings whenever the post is edited. Try to cut down on after-publishing edits to avoid being considered a ping spammer.

WordPress SEO Tip #12 — Install the Google XML Sitemaps Generator Plugin

XML Sitemaps are search-engine-friendly directories of your blog’s posts and other pages intended to help search engines spider your site. Though pioneered by Google, they’re supported by Yahoo, MSN, and Ask.com as well.

The Google XML Sitemaps Generator for WordPress makes creation of these sitemaps easy and automatic. It also lets the engines know when you post new content.

WordPress SEO Tip #11 — Avoid Sponsored Themes

There was a debate in the WordPress community not too long ago on the topic of sponsered themes. These themes include paid links (usually in the footer) than can suck PageRank and possibly result in a Google paid links penalty.

Stick with WordPress theme directories that don’t include sponsored themes, like the WordPress Theme Viewer.

Bonus Tip #2 — Write Right Post Titles

SEO isn’t everything: once you’re high in the SERPs, you need action words to prompt clickthroughs.

Put keywords in your title if at all possible, but not if it’ll compromise the click-trigger action title.

WordPress SEO Tip #10 — Use Traditional SEO Techniques

A WordPress blog is a website too, so the traditional SEO techniques still apply:

Use important keywords in the title and throughout the post, but don’t overdo it.
Bold your keywords when it makes sense.
Develop links to your blog.

WordPress SEO Tip #9 — Use the Power of the Slug

Ever wondered what the “Post Slug” on the “Write” page was? It’s the text that goes in the URL when you have “Pretty Permalinks” enabled (see tip #2).

By default the slug is a “sanitized” version of the post title. However, if your title is overly long or keyword-sparse, you can change the slug through the Post Slug box.

Yet Another Bonus Tip: The SEO Slugs plugin can take out common words like “you,” “is,” etc. out of the slug for you automatically.

WordPress SEO Tip #8 — Use Timestamping to Stagger Fresh Content

Search engines and visitors love fresh blog content on a steady, regular basis. But for a lot of us, creativity comes irregularly: 10 post ideas one week, none the next.

Enter timestamping. When writing a post, click the plus sign next to “Post Timestamp.” Set a date and time, and the post will publish by itself whenever you specify.

Search engines will keep coming back, and visitors won’t be inundated with a ton of new posts all at once.

Hint: If you’ve timestamped a post, don’t click the Publish button, since that’ll publish your post immediately regardless of your timestamp. Instead, select “Published” under “Post Status” and click the Save button.

WordPress SEO Tip #7 — Use Tags for Free Keyword Boosts

WordPress 2.3 and above include a tags feature that lets you assign keywords to your blog posts. Once you start using them, then since each tag gets its own webpage, you’ll be generating a ton of your own themed, keyword-oriented internal backlink pages.

WordPress SEO Tip #6 — Integrate Social Media

Adding social media links/buttons like the ones above makes it easy for visitors to promote your quality content (hint, hint). Social media is a great way to build links naturally as well as drive targeted site traffic.

Share This is a very popular “social media all-in-one” plugin.
If you’re a FeedBurner user, you can use FeedFlare to add action links, including social media ones, to the bottom of your posts.

Lots of social media sites provide code you can use to generate buttons like those above. Grab your own code from:

Digg
Sphinn
StumbleUpon
Mixx
Scoop

WordPress SEO Tip #5 — Implement Deep-Linking

Here are several great ways to implement deep-linking on your WordPress blog:

Within your posts, link to other posts on your blog and use important keywords in the anchor text.
Install the Similar Posts plugin, which inserts a list of related posts you’ve written to the bottom of each of your blog posts. This process will create aged deep links and increase visitor retention.
Display your most popular posts in your sidebar using the Popularity Contest plugin. Gives your most popular posts tons of internal links, and helps your visitors find your best content.

WordPress SEO Tip #4 — Make Scrapers Work to Your Advantage

Most of us would probably be upset if someone used scraping (automated content stealing) to publish our laboriously-written posts as his or her own.

But with a little work, you can make the scrapers work for you, not against you.

Here’s how to do it, courtesy of EarnersBlog.com:

If you use Wordpress it’s very easy to take full advantage of these sites linking to you, all you need to do is create links back to your content within your feed.

What you’ll need for this:

Cave Monkey’s Full Text Feed Plugin
Solo Technologies Add Related Posts to your Feed Plugin

These plugins simply show your entire post in your feed & also add some related posts in your feed only (which will also increase the amount of people in your feed reading more than 1 post).
Now, everytime anyone scrapes your blog via your RSS feed & republishes it they’ll be deep linking to 5 or more of your existing posts. Bingo.

WordPress SEO Tip #3 — Install the All-in-One SEO Plugin

Like the name implies, this plugin covers a lot of the bases.

Puts the blog name after the post title, giving your keyword-rich titles more prominence.
Allows you to override title and meta tags on your homepage as well as your individual posts.
Lets you add “noindex” to your category and/or tag pages to avoid duplicate content.
And more.

A must-have for serious WordPress SEO.

WordPress SEO Tip #2 — Use “Pretty Permalinks”

Sure, you may already use Pretty Permalinks, but are you using the best possible permalink structure?

For those of who don’t use Pretty Permalinks, it’s a must-do for WordPress SEO. Permalinks, in essence, are the URLs of your WordPress blog posts. “Pretty Permalinks” put slugs (which should contain keywords — see tip #9) in your URLs instead of the default numbers.

To enable or change them, first login, then go to Options > Permalinks.

The two options you do not want are “Default” and “Numeric.” Here are my suggestions for picking a “pretty” permalink structure:

Date and Name Based: The problem with this is that your posts are several extra directories deep, which can decrease relevence in some search engines. However, such a permalink structure can nevertheless be desireable if your blog is news-oriented or date-sensitive.
Post Name Only: If your blog covers one topic that has no subtopics (which, though possible, is unlikely), select “Custom” and type /%postname%/
Category Based: If your blog covers multiple topics, implement category-based URLs. (You have to look into the Codex to find information on category-based URLs, so many WordPress users probably don’t realize that this option exists!) To implement it, select “Custom” and type /%category%/%postname%/

WordPress SEO Tip #1 — WordPress Secret: Use Category-Based Permalinks for SEO Siloing

Here’s the big finale. Problem is, this tip is so important (and lengthy) that it really merits its own post.

Here’s a teaser: it entails implementing the powerful siloing technique on your WordPress blog through a combination of plugins, settings, and strategies.

Conclusion

Okay, so it was actually more like 23+ tips instead of 20. I certainly hope you gleaned a useful strategy or two in your quest for WordPress search engine optimization. If you enjoyed this post, please social it, email it, link it, or leave a comment!

Stay tuned for the “mega-tip” later this week! If your eager to try these techniques out, download our free WordPress SEO Theme, Small Business SEO.

John Lamansky is an up-and-coming web developer who has building websites for 7 years and has been working with WordPress for almost 3 of its 5 years of existence. He is experienced with XHTML, CSS, PHP, WordPress, and much more, and looks forward to providing WordPress tips, services, and resources to the blogging community.

SEO Tips to Build a New Website

noreply@blogger.com (Sudha) — Sat, 18 Jun 2011 09:45:00 +0000

Here are 10 powerhouse SEO tips that you can use to build a new website and make sure it gets off to the right start. First, the strategy, then a brief synopsis of the tactics are outlined below.

SEO Tips to Build a New Website:

Start with a theme (meaning your market and the top level keywords).
Use Keyword Research to build that theme into the site navigation, internal links, tags and naming conventions.
Determine the tipping point is for the top 5 competitors and exceed them using time-released content.
Leverage internal links to select preferred landing pages.
Build a stable base of off page links from trusted sources first, and then ensure a fresh supply of relevant ongoing links.
Build pages properly the first time “optimal” using a pliable CMS system which does all the SEO / heavy lifting by default.
Use keyword research to integrate less competitive keywords (branches of the root phrase) into supporting posts, pages and off page content (then go back to point #3).
Keep site architecture flat and make sure to link to a sitemap for that segment of the site (if you use categories).
Make changes to older / trusted pages – If ranking priorities change, go back and edit and add additional links and content to leverage pages 4 months or older to link to new pages with supporting keywords.
Measure the results and rinse and repeat.

Start with a theme: Understanding the competitiveness of the keywords, based on competing pages, the authority of the competitors holding down the top 5 spots and the content and link thresholds they exhibit is a great start for any endeavor.

You can also expand your base of modifiers to embrace multiple variations or flavors of the market to drive additional traffic that competitors may be leaving on the table due to their own narrowness or lack of creativity. *Links will be provided at the end of this post for further elaboration on various tactics and techniques.

Use Keyword Research: When conducting keyword research, keep in mind, it is the long term objective that matters, so you have to build the most competitive keywords and phrases into the site structure so that it is always present and acts as a hook for a node of relevance.

Then, using faceted or tiered navigation, you can drill down from the most broad phrases into the category and / or product level (giving each page its own focus) vs. trying to mash everything together as a keyword free for all.

The rule of thumb is a page should be optimized for 3 -5 keywords per page, anything else is just mid-tail and long-tail traffic which will happen anyway, once all the pages are indexed, linked and working in unison.

Determine The Tipping Point: Each keyword has a tipping point, determining what that is takes to outrank others requires observation, analysis and execution to overcome.

For example, is it 15 pages of content for keyword A, 25 deep links and 100 internal links from other pages, 5 pages of content for keyword B, 100 deep links and 4 months to season enough search engine trust?

They say practice makes perfect and no two websites are alike, however this is a moving target and requires persistence based on keyword thresholds exhibited by (a) your own website and (b) the thoroughness of your competitors SEO strategies and whether they are hollow or back by solid SEO metrics.

Leverage Internal Links: Leverage the links you build from other websites by using keyword relevant internal links through co-occurrence. If a keyword exists on another page you intend to rank for, and then make sure that all of the subsequent pages are linked to the preferred landing page with the keyword or semantic variation to support the preferred ranking.

Off Page Links: Getting the proper type of off page inbound links matters more than the quantity of links pointing at a page or website. Trusted links pass trust; you can have 200K inbound links from sites that are classified as a bad neighborhood that pass nothing of value to your website. On the other hand, you can have 1000 quality links from sites that have trust and authority and pass more ranking factor along than the 200K links.

Aged sites replete with either (a) trust or (b) rankings in the niche, market or segment your site corresponds to are ideal.

SEO for a CMS: You don’t have to over-think your SEO, just build it on a solid platform (such as WordPress) refer to our WordPress SEO Tips. After you set your site up properly the first time, you can easily mirroring the title, h1, meta tags and page naming conventions and focus on adding themed content to add an array of robust keywords and landing pages to garner rankings.

Keeping Site Architecture Flat: Flat site architecture implies building relevant pages in the root folder and using exact match or targeted naming conventions for the url structure. For example, instead of having a site format and naming convention like domain.com/electronics/games/sony-psp/ you could use domain.com/sony-psp-games.html to flatten the subfolders.

Here is a great piece on competition and how to leverage content silos to get that value out of your deeper pages and add traction for specific pages.

Making Changes to Older / Trusted Pages: You can benefit tremendously from refining or editing pages with trust or page rank to increase indexation for other newer pages or site segments.

Many SEO’s don’t tell you that your websites most trusted pages (older than 4 months) are a treasure trove when re-optimized or utilized (by adding additional content or links) to act as pivotal points within a website.

Linking from trusted pages passes along value beyond measureable link flow alone, it allows your other pages to rank on less inbound links from other sites (as inbound links or external inbound links are treated much in the same way).

Measure, Rinse and Repeat: No explanation needed here. Just test the metrics, keep a log and make adjustments where needed to dial in specific keyword variations.

These 10 SEO tips should allow you to make a great start and strong ranking finish. Now, as promised, here are the links.

Top 5 SEO Tips

noreply@blogger.com (Sudha) — Sat, 18 Jun 2011 09:39:00 +0000

Here’s some real SEO Tips you can actually use to increase your sites search engine rankings in Google.

No wishy washy, get backlinks (with no pointers how to achieve this) or obvious tips like build good content (what the heck is good content!).

SEO Tips You Can Trust

These are all SEO facts NOT SEO myths.

SEO Tip 1 Anchor Text of Nofollow Links

The anchor text of nofollow links count towards the Google ranking of the page the nofollow link is ON (this was an unexpected result when I tested this). However, as expected it does NOT count towards the page you are linking to and does not use PR/link benefit.

SEO Tip Usage – You can link to relevant external sites and add the nofollow to the link and gain on page SEO benefit from the anchor text used without wasting link benefit/PR to the site your linking to.

SEO Tip Blackhat Warning – I’ve not seen a page/site that uses nofollow excessively receive a penalty, but even so it’s something to take into account. It’s not a clean white SEO tip, it’s a little grey.

SEO Tip 2 Title Attribute and Alt Attribute Text

The title attribute (that’s title=”keywords here” normally associated with text links) does NOT count towards a pages rankings, the alt attribute text (that’s (alt=”keywords here” normally associated with images/image links) does count.

SEO Tip Usage – Makes no difference what you put in the title attribute, but try to be keyword rich in your alt attributes, meaning if a page is about SEO Tips try to use SEO Tips as alt text.

SEO Tip Blackhat Warning – Like any on page SEO technique, don’t go over the top with stuffing your alt attribute text with long keyword lists. Be descriptive about your images whilst covering your pages SERPs and you’ll be fine.

SEO Tip 3 Google Sandbox

The Google sandbox is not avoided by using an aged PR0 domain name. The sandbox is the effect caused by a lack of aged links and so adding links and maintaining them until aged (minimum 9 months old) is the way out of the “sandbox” (how long you are in the sandbox depends how good and how old your links are).

SEO Tip Usage – Basically it’s add enough links and wait for them to count fully. Higher the PR a link is an longer it’s been live the better, if the anchor text is relevant as well, that’s icing on the cake.

SEO Tip Blackhat Warning – With link building growth is slow at first, don’t be tempted to cut corners (link spamming for example) because it’s moving to slow for you. I tested adding 25,000 links to a new site almost over night, the home page hit PR7 first PR update, but it NEVER received any decent Google rankings (was penalized for sure). Be patient, remember the links you add today will not mature until 9+ long months from now (give them a year to be sure).

SEO Tip 4 Anchor Text

Anchor text of a spiderable link is not only important to the page you are linking to, but also to the page you are linking FROM.

SEO Tip Usage – From an SEO perspective anchor text is considered more important than standard body text so use relevant (that means relevant to the SERPs you want for a page) anchor text a LOT.

SEO Tip Blackhat Warning – If you own multiple domains be careful with how you interlink them, it’s very easy (talking from personal experience here) to link way too many times from one site to another. Try to avoid site wide links, not completely (one is OK to a domain), but don’t make the mistake of adding multiple links to the same domain in a site wide fashion.

SEO Tip 5 Title Element and Meta Tags

The contents of the title element (that’s the title a lot of webmasters call a title tag, it’s not a tag/attribute, it’s an element) is damn important, more important than any other on page factor so don’t waste it’s SEO value. Conversely the meta tags DO NOT count towards a pages rankings in Google, though the description meta tag can be used for the SERPs description so add something to increase CTR from a Google search.

SEO Tip Usage – Spend a lot of time on your pages title, (ideally targeting one main SERP per page) and a small amount of time on your meta description (think sales copy, sell your page) and forget about your meta keywords (I copy the title elements contents and forget about it).

SEO Tip Blackhat Warning – It’s difficult to do anything blackhat with the title element and meta tags. That said if you make really spammy parts to your pages and a manual Google reviewer sees it, it’s not going to look good. There’s no benefit in spamming your meta tags, so don’t waste your time trying. You could make a really long title element, (Google counts a lot of characters, far more than it shows on a SERP) but every word you add to your title shares the benefit, add 100 words and each receives just 1/100th of the titles benefit!! So don’t spread this valuable SEO real estate too thin.

ALL the above SEO tips have been thoroughly tested and confirmed by myself over the last 5+ years through countless SEO tests and observations of real world SEO examples.

21 Essential SEO Tips & Techniques

noreply@blogger.com (Sudha) — Sat, 18 Jun 2011 09:19:00 +0000

Small Business SEO Checklist:

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

20. Take advantage of the tools the search engines give you. Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

RSS Feed Submission

noreply@blogger.com (Sudha) — Fri, 09 Jan 2009 07:59:00 +0000

What is RSS Feed?

* It is Known As Really Simple Syndication.
* RSS Feeds are a fairly new format of XML that is intended to share information in a condensed format.
* It is one of the way to build one way linking.
* An RSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site or the full text.

Why RSS Feed

* RSS is essentially like news syndication and your rss feeds are xml documents on your site which provide descriptions of available channels and resources on your site.
* By doing Rss Feed Submission we Can get lot of links and our number of pages will going to increase.
* RSS takes the Content Management to a higher level. RSS data can originate internally or externally.
* First We need A RSS Feed Of A Website
* Need Title Of RSS Feed
* Need URL Of Our Site
* Need short Description of Our Site Up to 50words

How RSS Helps

* With RSS, you no longer have to spend significant time and energy submitting articles to directories. If you aren't using RSS that means you are likely copying and pasting articles into an HTML file on your site in order to have fresh content.
* To have a successful online business, website traffic is a must.
* RSS automatically brings in the targeted traffic.

Necessity of RSS Feed

* RSS feeds are known to dramatically improve the search engine ranking of your web site.
* If you are not using RSS feeds to promote your website, you are really losing out to your competitors.

Social Bookmarking

noreply@blogger.com (Sudha) — Fri, 09 Jan 2009 07:58:00 +0000

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet.
Social bookmarking is the practice of saving bookmarks to a public web site and tagging with them keywords.

Why We Are Using Social bookmarking

* Every webmaster's quest is to drive more traffic to his website. Social bookmarks are nowadays one of the non-negligible sources of traffic.
* Users from around the globe bookmark entire sites or specific pages using their favorite social book marking sites.
* Social bookmarking is a powerful tool in promoting a website.
* social bookmarking sites is very time-consuming
* It helps you get a lot of backlinks.
* It helps you increase your traffic.
* The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
* Its increasing popularity and competition have extended the services to offer more than just sharing bookmarks, such as rating, commenting, the ability to import and export, add notes, reviews, email links, automatic notification, feed subscription, create groups and social networks.

Directory Submission

noreply@blogger.com (Sudha) — Fri, 09 Jan 2009 07:57:00 +0000

Benefits of Directory Submission

* Nowadays, directory submissions have become an important part of any search engine optimization (SEO) program. Listing your site in various directories, gives your site a great boost in your search engine rankings and helps your site in coming in the top results of all major search engines out of which main ones are google, yahoo and msn.
* They help in generating quality traffic for our websites.
* It's the most fast and affordable way of getting one-way links for your site.
* They also assist a website in getting high search engine rankings.

How do directory links help in improving search engine rankings?

* Links are the main deciding factor for your Search Engine Rankings
* The more directories you are listed in, the more hits you get thereby helping you attain better search engine rankings.

Characteristics of directories

* Good Web Directories provide free submissions.
* Editors review the websites and actively add Web sites.
* Large number of Web sites already submitted in each category.
* Large number of pages already indexed in major search engines like Google, Yahoo, and MSN.

SEO Prices

noreply@blogger.com (Sudha) — Fri, 09 Jan 2009 07:56:00 +0000

* 100 Directory Submission @ 25 USD
* 100 Social Bookmarking @ 25 USD
* 100 RSS feed Submission @ 25 USD
* 100 Classified Submission @ 25 USD

For link building Services Contact us

SEO WEBSITE DEVELOPMENT

noreply@blogger.com (Sudha) — Fri, 09 Jan 2009 07:45:00 +0000

PAWAN

I will actually give you free advice about you can improve the results you are getting from your website. Any SEO project or help contact me i will look forward to hearing from you.

Email Me:
pawanelu@gmail.com
chinnu.sita@gmail.com

Google Office Pictures

noreply@blogger.com (Sudha) — Fri, 26 Dec 2008 16:25:00 +0000

An Incomplete Guide to SEO : Designing your Site

noreply@blogger.com (Sudha) — Sat, 20 Dec 2008 11:51:00 +0000

Designing your Site

Ready for the techie stuff? OK, grab your coffee/beer/herbal chai.

First and most important:

You need lots of content, LOTS of it. Before you have even considered site design and such, you should have 100 odd pages of actual content. Yes, there are supposed to be two zero’s on the end of that 1… 100, I mean it. A page of content means about 200-500 words.

Of course, no-one does this, I didn’t! But, if you are serious of getting gobs of traffic, and you do have lots of rich content to publish, just think how far ahead you will be of poor schmuks like me.

As I mentioned before, designing your site for traffic, both human and search engine spider is very different than a few years ago. Its now about what is on the page that people can see. No more having a 200 keyword list that is set to the same color as the background at the bottom of the page.

If your impatient, according to the “SEO guys”, here are the most important factors in deciding your SERP, along with a vague number I came up with to show relative value. These ten factors add up to a whopping 21% of the SERP.
Title Tag – 2.3%

This is what appears in the blue bar at the top of your browser, it comes from a metatag called Joomla Joomla! Note! SEF enabled, you title will reflect the content of the page. Even better is to install a 3rd party SEF, then you can set the page title to be the title alias of that page. I prefer using the title alias for my page title, then I can have the title on the page and control the one delivered in <title Critical note: You MUST have some sort of SEF enabled. Search engines hate dynamically generated pages, and that’s the whole point of Joomla! Even if you have just basic enabled, the benefit of the search engine “seeing” static pages is huge, far outweighing the little bonus gained from having keywords in the title too. Anchor Text of Links – 2.3% The phrasing, terms, order and length of a link's anchor text is one of the largest factors taken into account by the major search engines for ranking. Specific anchor text links help a site to rank better for that particular term/phrase at the search engines. In other words, it’s the actual text that represents the link on a web page. Keyword Use in Document Text – 2.2% Your keywords must appear in the actual copy of the page. Supposedly search engines pay more attention to the first and last paragraphs. The way to go about this is have your keywords firmly in your mind as you write your copy. I don’t know about you, but I find this really hard. I prefer a different approach. There is a simple trick here, write your quality content, then use a keyword density tool to find the keyword density. THEN, take the top words and add them to the meta keywords tag for that page. This is somewhat backwards for some maybe, it optimizes a page for what you actually wrote, rather than trying to write a page optimized for certain words. I find I get much better correlation like this and can then tweak my text afterwards. Sure, if you want to you can further optimize by having the keywords in header tags and bold etc. As a guide, these might contribute less than 1% to the SERP. Joomla! Note! Joomla is good and bad here. The good part is its easy to add keywords to the meta keywords tag for that page. You just go to the meta info when you are editing the content and plop them in. Note that they are added as well as any keywords you have specified in the main global configuration. Its good to only have your most important 2-3 words there and put the rest in the pages. The bad part is linked to the fact that Joomla is dynamic. The code is not very lean, that is, there is a lot of html compared to actual copy text. This in turn reduces your keyword density (indirectly). One way to address this is to design without tables (I hear vavroom applauding). Using CSS instead of tables means leaner code. Its also possible with CSS to have your page “source ordered”. This means that the real content (the middle column to you and me) comes before the side columns and/or navigation. Accessibility of Document – 2.2% We are not talking human accessibility here (as in 508). Accessibility is anything on the page that impedes a search egine spider’s abilty to crawl a page. There can be a number of culprits: * Avoid Splash Pages: Flash and heavily graphic introductions prohibit engines from crawling your site. * Avoid Frames: Never use pages with frames. Frames are too complex for the crawlers and too cumbersome to index. * Avoid Cookies: Never require cookies for Web site access! Search engine crawlers are unable to enter any cookie-required materials. * Avoid JavaScript when Possible: Though JavaScript menus are very popular, they disable crawlers from accessing those links. Most, well-indexed Web sites incorporate text-based links primarily because they are search engine friendly. If necessary, JavaScript should be referenced externally. * Avoid Redirects: Search engines frown upon companies that use numerous Web sites to redirect to a single Web site. * Avoid Internal Dynamic URLs on the Home page: Though many sites incorporate internal dynamic links, they should not incorporate those links on the home page. Engine crawlers are currently ill-equipped to navigate dynamic links - which often pass numerous parameters using excessive characters. * Utilize Your Error Pages: Too often companies forget about error pages (such as 404 errors). Error pages should always re-direct "lost" users to valuable, text-based pages. Placing text links to major site pages is an excellent practice. Visit www.cnet.com/error for an example of a well-utilized error page. Joomla!Note! Many things to be careful of here. The most important is go turn on Search Engine Friendly URL’s (SEF). It changes your links and pages from dynamic to static. The other important factor is JavaScript menus. They are very popular because the look great. As good as they look to people however, they look equally as bad to spiders. Try using CSS to style you menus, you’ll be surprised how good they look. You can even have drop-down sub menus. Internal Links- 2.1% Even more important than the holy grail of external links is internal links. Who knew! Easily the most underrated criteria. But, its important to make sure you are making good use of anchor text. A well-linked to document is considered more important than an obscure page. Tight Site Content Theme– 2.1% What your website is about is determined through analysis of the content. Its critical that it correlates to keywords, anchor text, etc. One strange off shoot of this is perhaps its not worth spending much effort trying to build the page rank of the home page. This strange concept is explained in the idea of Search Engine Theme Pyramids. A related factor is having a good sitemap. Not only is it good spider food, you can also load it with lots of quality anchor text for those internal links as well as relevancy text (that which appears near a link). Also important is the invisible Google sitemap which is an xml file for the Google spider only. Joomla!Note! Thumbs up for Joomla! Add-ons such as Docman make it effortless to add globs of content quickly and easily. Remember, it’s a Content Management System after all. There are also some add-ons for sitemap, though I think that you have to upload the Google sitemap independently. External Links – 2.0% These are the links from other sites to you. Note its much better to have specific pages linked rather than your homepage because of the idea of Search Engine Theme Pyramids. Don’t bother with link farms or anything you see advertised for a link. You are much better off finding links from sites that have similar topics as yourself (see below) Theme of Linking Sites– 2.0% The search engine is trying to figure out what your page is about, so it can decide if its relevant to a users search. Links from pages with similar topics add credence to your page. When trying to search out those links you can use something like WebFerret. Or if you just want a quick method, use the “related:” tag in Google, e.g. type “related:www.yahoo.com” in and it will search for sites related to the topic of Yahoo (whatever that is?). Then spend some time emailing webmasters and asking for links. There is software out there that will do this automatically for you. Popularity of Linking Sites – 1.9% This means that links from sites that are “important” (i.e. have a high SERP) are more valued than those from a lower SERP. A factor worth considering when searching out links, get the ones from sites with a high page rank first. Keyword Spamming – 1.9% Careful, this is a negative factor!! This means having a keyword density in text or tags so high that the engine decides you are stuffing. Your rank will go from #1 to #10000 in a heartbeat. Want to know the best part? No-one actually knows what percent density this is, and its probably different for different engines! Between you and me, I am not going above 15% on my pages. For the morbidly curious, the other factors I have on my site (there are too many to post here) at Search Engine Ranking Factors. Part 3 Summary * Fortune favors those with rich content * There are many factors that determine search engine page ranking. * Rather than tweak minor tags, its better to leverage Joomla’s true power of being a fully fledged Content Management System to gain rank. * Don’t use flash (ok, I admit I am biased) * Make sure your pages are under 10k. Not mentioned above, but it just occurred to me. <div class="blogger-post-footer"></div> </article> <article> <h1>An Incomplete Guide to SEO : Launching your web site</h1> noreply@blogger.com (Sudha) — Sat, 20 Dec 2008 11:51:00 +0000 Launching your web site So you have designed your web site, and now its time to put it online. Ill leave the actual process of installation for another time. I will mention hosting however. Joomla!Note Not every host will meet the needs of a Joomla site. One issue is safemode. Its a server setting and it needs to be off for Joomla to work properly. Other issues that often crop up are ones involved ownership of files on the server. I have a few reviews of recommended Joomla hosts here. Ok, so we have our site up, what next? Open your doors to the spiders To start showing up on rankings, your site needs to be indexed. This means a program called a spider comes to your web site and crawls it. Crawling involves looking at the tags, text and following all the links it can find. Make sure your site is easy to crawl: All pages should be linked to more than one page on your site. This is easy to do with Joomla, it happens with the mainmenu and other menus. Also try and make all pages within two levels of the root (home page). If they are buried, try and add more specific sections to hold that content. Joomla!Note Two Common Joomla Mistakes! * Flash menus. I showed my bias against flash in my last article. Spiders struggle to follow flash. If you really must have flash navigation, then you need to include some plain old text links somewhere on the page. An easy way to do this is in the footer. Go to /includes/footer.php and add your links there. They will then turn up on every page, easy eh? * Don't put it online before you have a quality site to put online. It's worse to put a "nothing" site online, than no site at all. You want it flushed out from the start. Its very easy to fall into this trap with Joomla as its so easy to put a site up, especially with the built in templates. Better to work off line with MSAS and import the SQL database (note to self: write guide to working offline) One last thing, to actually be indexed, the spiders need to know you exist. This happens by submitting your site and linking. Submitting your site The first part is real easy. Go and submit your site by hand to all the major engines, heres a few to get you started. http://www.google.com/addurl/?continue=/addurl http://search.yahoo.com/info/submit.html When you do submit, take note of who supplies the search. Alltheweb is done by yahoo for example, you dont need to submit there. The second part is much harder. Forget about you submissions for a few months. Thats right, submit them and forget about it. Dont even think about using one of those submit your site to 89768 engines for $20 deals. Also go submit to a few directories. If you have the right contacts, sacrifice a goat or something and submit to dmoz.org. Its the grand daddy, with a page rank of 9, but almost impossible to get on. Linking your site Getting links to your site is perhaps the most important part of SEO and perhaps worth a topic all in itself. Needless to say, the more links from quality sites you can get the better. Also ones with the same topic An easy submission is in the community news section of Joomla.org. Hey, its free, will give you a link and also might trigger a spider to crawl you. If you have a useful site, announce it o the community! Logging and Tracking Get a decent tracker that can track inbound referrals (where someone came from). Most hosts have several built in, I use awstats. Whatever you do, don't use a lame graphic counter, it doesnt give you want you want and looks unprofessional. If your host doesn't support referrers, then back up and get a new host. You can't run a modern site without full referrals available 24x7x365 in real time. For the more compulsive amongst us, you can start watching for spiders from search engines. Make sure those that are crawling the full site, can do so easily. If not, double check your linking system (use standard hrefs) to make sure the spider found it's way throughout the site. Buying Traffic One underused way of SEO is simply buying traffic. You might not think of advertising when you think of optimizing your site, but the ultimate goal of all this is traffic, so why not just skip the middle man. I recommend using Google AdWords. Its a Pay-per-click program that has somewhat revolutionized online advertising. Basically you only pay (usually a few cents) when someone actually clicks on your link. Your actual ad is designed based on certain keywords you want (remember part 2?), this means it targeted traffic, the best kind. Ill probably do a guide at some point, but to get started, you need a Google account. Also, to help you figure out how much to bid, and on what words, I use this tool the most: http://www.pixelfast.com/overture/ It does the bid and terms at the same time. Where is all my traffic? In March 2004, Google implemented a new filter, now referred to as "The Sandbox". Google's thinking was, A new web site shouldn't be able to get good ranking, until they prove themselves. Spammers generate millions of new pages daily, along with millions of new links to go with them. Google withholds high ranking ability on new sites, by de-valuing the new links for 2-4 months. If the domain and backlinks have existed for a certain length of time (4 months?), then you are OK, and escape from the sandbox. This penalty is new-site based. Long-standing sites have no trouble ranking new pages. Over time, the newly generated links are given weight, and eventually the sandbox effect goes away. Dont get too worked up about instant traffic, its probably not going to happen anyway because of the sandbox. For the next few months you are better off spending your time writing content, a page every few days. Part 4 Summary * Use a Joomla friendly host * Make sure your site can be spidered * Submit and forget * Buying traffic is surprisingly cheap * You wont get good SERP to start<div class="blogger-post-footer"></div> </article> <article> <h1>The SEO and Joomla Series:</h1> noreply@blogger.com (Sudha) — Sat, 20 Dec 2008 11:47:00 +0000 Part 1: How to earn $1,000s a day with Search Engine Optimization and Joomla Part 2: <a href="http://see-seo-tips.blogspot.com/2008/12/incomplete-guide-to-seo-planning-your.html">Planning your site</a> Part 3: <a href="http://see-seo-tips.blogspot.com/2008/12/incomplete-guide-to-seo-designing-your.html">Designing your Site</a> Part 4: <a href="http://see-seo-tips.blogspot.com/2008/12/incomplete-guide-to-seo-launching-your.html">Launching your site</a><div class="blogger-post-footer"></div> </article> <article> <h1>An Incomplete Guide to SEO : Planning your site</h1> noreply@blogger.com (Sudha) — Sat, 20 Dec 2008 11:45:00 +0000 Planning your site Why do you want traffic? Before you go anywhere you need to answer this question. You can break it down into: * What is your web site about? * Who will visit it? * What will they gain? * What will you gain? Write the answers on a piece of paper no really! Now you have thought some what about who is going to visit your site, we can talk about the how. Keywords.. Keywords.. Keywords.. Imagine you are a potential visitor to your site. What keywords will you type in to find it? Take a blank piece of paper. Now, on your piece of paper, write down as many words or phrases as you can that you as a potential visitor would search for to find a site like yours in a search engine. Try to write 20 to 30 keywords or phrases on your piece of paper. If youre having trouble coming up with keywords, ask your partner, friends or family members which keywords they would use to find your site. At this point you should have a list of no less than 20 keywords or phrases at your disposal. You need this tool below: http://www.pixelfast.com/overture/ I use it almost on a daily basis. It allows you to find out which keywords people are using in their searches, which as Im sure you will agree is very valuable information! Another useful way of doing this is a beta Google tool: http://www.google.com/webhp?complete=1&hl=en Start at the top of your keyword list that you wrote earlier and enter each one into the text box. As you can see, the term suggestion tool returns a list of keywords and how many times they were searched for. As you type each of your keywords into the text box and see the number of searches, write that number down next to your keyword on the page. You should now have a list of keywords with the number of searches for that keyword from last month on your page. To get the 5 most popular keywords, simply take the 5 keywords with the highest number of searches. Flip your paper over and write them down in order of most to least popular. You should now have your list of 5 popular keywords, maybe something like this: * Marketing: 1,406 * Advertising: 704 * Web Site Promotion: 442 * Marketing Online: 56 * Branding: 5 These keywords are going to form the basis for all of your site optimization strategies. Keep your keyword list with you as you read through the rest of these articles. The first way to use these keywords Engines use your domain name as a factor in the Search Engine Results Page (SERP). Now there is a lot of debate here, some think that branding for the viewers is more important than having a keyword in the URL (remember the URL of my lead example?). But, if you can combine both, then great! Notice my domain is www.compassdesigns.net. This will get me a little boost if someone searches for web design. Anyway, you cant easily change your domain after you have made your site, so this is why we are thinking about SEO before we have even started on the site design. If we can use a keyword in the domain, go for it. Part 2 Summary: * Ask yourself who will visit your site, why and what will you get out of it. * Research your keywords. * Domain name; branding or keyword?<div class="blogger-post-footer"></div> </article> <article> <h1>An Incomplete Guide to SEO</h1> noreply@blogger.com (Sudha) — Sat, 20 Dec 2008 11:42:00 +0000 How to earn $1,000’s a day with Search Engine Optimization and Joomla Joomla. "How you can profit from the EXACT SAME search engine optimization strategies that I used to charge clients $3,590 a day to implement!" In this web-based, no-hype guide, I'll reveal my simple step-by-step search engine optimization strategy that I have been using for 2 years on over 350 clients and that anyone can use to get a front page ranking on Google: Do you want: More web site traffic? More orders? A better cash-flow? A healthier Internet business? A front-page ranking on Google and all major search engines? More money than you thought humanly possible? ... if so, keep reading. Get ready to become a search engine optimization "insider". What I'm about to teach you are the actual secrets that I have used to get unlimited daily traffic for over 350 of my clients from Google. For the sake of your business, you can't afford not to read my search engine optimization guide! Taken from: http://www.google-search-engine-optimization.com/ Used without permission as an example of how web marketing consultants get a bad name! There are millions (literally) of these sites on the web. The real truth about search engine optimization is that there is no “silver bullet” any more. It used to be true that you could stuff a few keywords into some metatags and you get lots of traffic. Now, search engines are much smarter. Google recently released its patent #20050071741 on its "Information Retrieval Based on Historical Data" (that's that little search page to you and me). In the document were over 118 factors that effected a web site's position in the search engine's rankings! This is the real truth about SEO: There is no such thing as Search Engine Optimization any more. The only reality now is having a long term web marketing strategy and a commitment to building a site full of quality information. Having said that, assuming that your site is one of the ones with the quality content, SEO still has its place. On an average day, about 68 million Americans will go online." "More than half of them, over 38 million people, will use a search engine." Source: Pew Internet & American Life Project, January 2005. There are a lot of people out there, and why shouldn’t they come to your site? Especially if all the “other guys” are still just stuffing metatags. Over the next five articles in this series, I will explain some of the things you can do to increase your traffic and visibility, and make specific references to how this is implemented in Joomla. I will be looking at the steps in a roughly chronological order that you might take as you launch a new site. Follow this guide and some time in the next 6 months, you might be getting that traffic you wanted. <div class="blogger-post-footer"></div> </article> <article> <h1>The Most Out of Blogging/RSS</h1> noreply@blogger.com (Sudha) — Sat, 20 Dec 2008 11:27:00 +0000 <blockquote>Optimizing Your RSS Feed 1. Subscribe to your own feed and claim it on blog engine Technorati 2. Focus your feed with a keyword theme 3. Use keywords in the title tag; keep it under 100 characters 4. Most feed readers display feeds alphabetically, title accordingly 5. Write description tags as if for a directory; keep them under 500 characters 6. Use full paths on links and unique URLs for each item 7. Provide email updates for the non-techies 8. Offer an HTML version of your feed 9. For branding, add logo and images to your feed </blockquote><blockquote> Optimizing Your Blog </blockquote><blockquote> 1. Simplify archiving structure for shorter, cleaner URLs 2. Use CSS to improve usage of H1, H2, and H3 3. Tweak titles for keyword placement 4. Add robot.txt and favicon 5. Widgets: use them sparingly; test one at a time 6. Blogging platforms WordPress and Moveable Type can make the process more user friendly 7. Use a separate domain </blockquote><blockquote> Linking </blockquote><blockquote> 1. Use keywords in anchor text with links; do this a lot 2. Link to topic authorities 3. Give lots of link love in general 4. Delete the word "permalink," replace with real title 5. Create link lists directing to other useful information 6. Cross-link blog and main website 7. Deep link to content on target site 8. Inbound links are valuable 9. Become a "link hub," an authority site, a real resource </blockquote><blockquote> Promoting Your Blog </blockquote> <blockquote> 1. Get content or feeds syndicated in other publications 2. Use full-text feeds – "don't be stingy" 3. Increase items in feed from 10 to 20 4. Highlight popular posts and chestnuts on your blog 5. Publish feed as an HTML page (RSS Digest) or as a podcast (Feed2Podcast) 6. Publish headlines from your blog on your website, your MySpace page, etc. 7. Make sure pinging is turned on 8. Use MyYahoo and MyMSN accounts to submit to these search engines9. Post often if you want to become an authority over time Source :.webpronews </blockquote><div class="blogger-post-footer"></div> </article> <article> <h1>Number of pages indexed</h1> noreply@blogger.com (Sudha) — Sat, 22 Nov 2008 09:59:00 +0000 This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista. Tips to get your website indexed quickly Want to get more pages of your website indexed by search engines ? Here are some useful tips: <ol><li>Site structure Make sure your subpages are easily accessible by search engine bots. Create a sitemap page that links to all pages of your website and place a link to it from the homepage. If you have a large website, break the sitemap up in several parts and keep the total link number under 100 per page. Link from your homepage to deep pages to get them and the sites around them crawled faster. </li><li>No session IDs Get rid of session IDs. Bots rarely index pages with a session IDs because they think that those are different pages (because of the different IDs) with the same content. </li><li>No variables in the URLs Avoid variables in the URL. They are indexed slowly and often getting no PageRank. Use Apache's mod_rewrite feature to convert your dynamic pages to static. Redirect all old pages to the new ones with a 301 redirect. Note however that if you do that for your established website, search engines will need some time to crawl the new static pages. </li><li>Get links ! Inbound (incoming) links are half of the SEO battle nowadays. Your website needs links from quality, on topic websites. The higher your PageRank the faster and deeper your website will be crawled by bots. Get links not only to your home page, but also to the deep pages. Make sure the spiders can find your site from different places. </li></ol><div class="blogger-post-footer"></div> </article> <article> <h1>Keyword Suggestion Tool - Keyword Popularity Tool</h1> noreply@blogger.com (Sudha) — Sat, 22 Nov 2008 09:58:00 +0000 This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations. Those keyword popularity results are extracted from two sources - <a onmouseover="window.status='http://www.keyworddiscovery.com';return true;" onmouseout="window.status=' ';return true;" href="http://www.keyworddiscovery.com/" target="_blank">Keyword Discovery</a> and Overture. Keyword suggestion tips Choosing the right keywords is critical for a success of a website. Target the wrong keywords and you have lost. There is pure gold hidden in less competitive keyword combinations and variations. Here are some more keyword suggestion tips for your success: <ol><li>Start your research with more general terms. Let's say your website is about widgets. Type in "widgests" into our keyword suggestion box and study the results. Write down all results that are somehow relevant for your website. </li><li>Dig for more specific keywords. Based on the list you have just created, do a search for every keyword combination (let's say "red widget", "discount widget" and so on) and write down the new keyword combinations. It makes no sense to search for those new terms as you would not get anything new. </li><li>Now think about synonyms that people might search for like "buy widgets" and "purchase widgets". Do a research for them too. </li><li>Now you should have a decent list of relevant keywords. Optimize your pages for them. Create new pages optimized for the missing keyword combinations and link to them from your existing pages. </li><li>If you are serious about keyword research, we suggest to sign up for <a onmouseover="window.status='http://www.keyworddiscovery.com';return true;" onmouseout="window.status=' ';return true;" href="http://www.keyworddiscovery.com/?id=109610" target="_blank">Keyword Discovery</a>. You will be able to search their huge database of terms that people search for. Here are just some of their advantages: <ul><li>Search for keywords and get hundreds of keyword combinations </li><li>Search for related terms (like if you enter "golf", you will get "tee time", "tiger wood" etc !) </li><li>Search for common misspellings </li><li>Check the popularity of all search terms </li><li>Find the balance between the total number of competing web pages for each search engine, and popularity of the search term. Then attack the niches! </li><li>Keyword Research </li><li>Industry Keywords </li><li>Spelling Mistake Research </li><li>Seasonal Search Trends </li><li>Related Keywords </li><li>KEI Analysis </li><li>Keyword Density Analysis </li><li>Domain Researcher Tool </li><li>Wordtracker™ Comparison </li></ul> All of these tools will bring you a lot of targeted traffic relevant to your website. Trust us - you will get your investition back in no time. You can take advantage of this information to: <ul><li>Optimize the content of your web pages and your meta tags </li><li>Maximize your pay per click campaigns </li><li>Take traffic away from your competitors </li></ul></li></ol><div class="blogger-post-footer"></div> </article> <article> <h1>Link popularity tips</h1> noreply@blogger.com (Sudha) — Sat, 22 Nov 2008 09:56:00 +0000 Here are some tips to improve your link popularity: <ol><li>Submit to the major link directories Google seems to add weight to the websites that are listed in DMOZ and Yahoo directories. If your site will be accepted in DMOZ, soon it will appear in the Google directory and in hundreds of DMOZ clones out there. If you've got budget, submit your site to the Yahoo directory. If you don't have the budget, try the free submission (don't expect too much though). For non-commercial sites a submission to Zeal.com could be worth the time you need to understand their submission guidelines. </li><li>Free directories Almost every topic has a directory that accept free submissions. Submit your site there. Do a search on your favorite search engine for "yourkeyword directory", "yourkeyword links" etc. </li><li>Link exchanges The link exchanges are not as effective as one way links to your website and pretty time consuming but still worth it sometimes. Look around in the Google directory for your keywords. You will find a lot of sites with link pages that do link exchanges with other sites. Simply ask for a link swap. A non-templated personal message can do wonders. A search for "yourkeyword add url", "yourkeyword submit site" etc will pop up hundreds of websites to exchange links with. </li><li>Links Quality Quality, on topic links work best. Don't waste your time by submitting your site to FFA pages and by spamming guestbooks and forums - this is not a long term solution and those links seems to count less and less in the last time. </li><li>The secret to get a lot of good one-way links for free Write quality content for your website. Provide some free services that everyone would love. Work really hard and with passion and you will wonder how many people will link to you. Not because of the link exchanges or PR, but because they like your website. At last, that is what the web is about - the links from some sites to other. </li></ol><div class="blogger-post-footer"></div> </article> </main></body></html>