Pomegranate - Seeding Ideas - www.pom8.com

Ready for an Innovative Mobile Network? giffgaff’s Got Your Number (in Scotland, anyway)

Mon, 16 Nov 2009 12:09:37 PST

giffgaff, an emerging mobile network available soon in Scotland, is leaps and bounds beyond anything we have stateside. The network relies on customers for its marketing and customer service in order to keep prices low. Members who refer new customers and offer tech support answers through the giffgaff website can earn free minutes and texts to shrink their bills. The more they help, the more they save.

Expense-A-Steak Shows Juicy Viral Chops, But at What Cost?

Wed, 18 Nov 2009 11:51:03 PST

Imagine you’re Maloney & Porcelli, a fancy steakhouse in midtown Manhattan that relies on the wining and dining of hotshot business people. Now imagine those hotshots stopped showing up because their cash-strapped employers no longer reimburse them for wining and dining. Well, that not-so-imaginary scenario is probably what spawned Maloney & Porcelli’s Expense-A-Steak.

The Comprehensive Guide to Promoting your Business with a Blog: Part 1

Mon, 23 Nov 2009 10:10:07 PST

Most people who regularly use the internet have heard of, read or follow at least one blog on the regular. Many people have contemplated starting a blog but many probably feel like it is out of their realm of skill or knowledge. The truth is, blogs are simple to start, easy to maintain and can be a powerful tool for recognition and brand promotion, both for business and personal use.

The Comprehensive Guide to Promoting your Business with a Blog: Part 2

Mon, 30 Nov 2009 10:10:15 PST

Step 2: Branding Your Blog: Developing Content Strategy & A Name for Your Blog This next section is a follow-up to Part 1, the introduction to why you should start a blog and which platform is right for you. If you missed it, you can check it out here. Content Strategy A big part of deciding on the brand of your blog or even naming it is deciding on the content. Content is king for a blog to be successful. Pick something you are passionate about. Is it Cooking? Interior design? Technology? Animals? The sky is the limit – but the most important thing to remember is that you should choose a topic you are passionate and knowledgeable about then narrow it down to a few important objectives that you can focus on.

Agents of Change: Why the 'Agency of Record' Model is Changing For Good

Thu, 03 Dec 2009 01:35:04 PST

The "Agency of Record" was once the standard model for the relationship between a marketer and its agency. Today, it's future is questionable as other ways for marketers and agencies to do business are gaining favor. So what does the future hold?

Live Streaming Concerts on Social Sites

Tue, 01 Dec 2009 02:45:52 PST

Today's most successful artists also tend to be the most accessible ones. With the music industry facing major upheaval and decreasing revenues due to the Internet and pirating, artists and record companies are looking for bold new ways to generate income.

YouTube + Twitter = New Concert Experience

Thu, 03 Dec 2009 02:51:36 PST

This past year, we’ve observed a growing trend of live streaming concerts online at popular social media sites such as YouTube and Facebook. All of these concerts were free to watch, including big name music artists like U2 and Alicia Keys. Why do such well-known, mega-successful bands do this sort of thing when they can easily draw huge crowds of fans willing to pay good money for tickets? Believe it or not, there is a method to the madness.

Pomegranate Technology Enhances Live-Streaming Experiences

Wed, 02 Dec 2009 04:39:09 PST

Twitter-Chat application brings online event experiences closer to fans at home. Innovative digital media network agency Pomegranate today announced the creation of a Twitter-Chat application that enables real-time engagement for online events such as live-streamed concerts.

What Were They Thinking?: PomegranatePhone.com

Wed, 09 Dec 2009 09:58:51 PST

The Pomegranate Phone website boasts beautifully high production value and a terribly weak concept. Flashy video effects don't make good advertising-- big ideas do. And this campaign didn't have one.

The Comprehensive Guide to Promoting your Business with a Blog: Part 3

Wed, 09 Dec 2009 06:23:52 PST

Step 3: Promoting Your Site via Social Media and Online Communities Now that you have your blog up and running and have established a few weeks worth of good, solid content, you can start promoting your blog and driving traffic. This is where you can finally use your blog as a vehicle to promote your business. Most blogs have prominent spaces in the sidebar or side column for advertising. Use these spaces to advertise your own web business (rather than using 3rd party advertisers) by displaying graphics that link to your online store, text links in various strategic places (here’s a great article on how to successfully incorporate text links into your blog). As you drive more and more traffic to your blog, you will increase the chances that people will link on these links and graphics and ultimately make purchases at your online business.

Understand What You Brand

Thu, 10 Dec 2009 01:33:21 PST

We've all been told to practice what we preach. But when it comes to our own products and brands it can be surprisingly easy to lose sight of that. Here are some ideas about the benefits of reconnecting with your own brand.

Window Shoppers and Trustmarks: The New Insights on Ecommerce

Fri, 18 Dec 2009 09:16:41 PST

I recently read the new whitepaper published by security software developer McAfee entitled Digital Window Shopping: The Long Journey to “Buy.” In this document McAfee makes a number of points and backs them up with in-house and third party research. I’ll focus on just two of those points-- digital window shopping and trustmarks-- and offer some insights of my own.

Mom Genes: The Real Traits of Today’s Family Woman

Mon, 28 Dec 2009 01:20:10 PST

I just read Advertising Age's new white paper, The New Female Consumer: The Rise of the Real Mom. While this report reinforces a lot of longstanding wisdom about a woman's role within the family, there are some insightful new findings about how she views her role, and how marketers can communicate on her wavelength.

E-Reading Between the Lines: A Closer Look at E-Readers

Mon, 04 Jan 2010 01:13:21 PST

Amazon’s Kindle, Barnes & Noble’s nook and Sony’s Reader series are the top-of-mind choices for e-readers these days. Since comprehensive, apples-to-apples comparisons are well-worn territory, I’m going to discuss some of the key features and differences, but also offer predictions for the future of this very promising product category.

Make Your Brand More Social in 2010

Thu, 07 Jan 2010 04:33:26 PST

Wondering how socially successful your company is? Believe it or not, there is a way to measure the amount of sociability your brand has. One company, Virtue, has created an algorithm called the Social Media Index™ (SMI) that provides a visually depicted measurement of your brand’s online conversations, including status updates, videos, photos and blog posts.

Taco Belle: The Skinny on 'Drive-Thru Diet' and its Spokeswoman

Mon, 11 Jan 2010 08:01:31 PST

Move over, Jared. Taco Bell's got a healthy eating spokesperson of its own for the new Drive-Thru Diet. The idea of a healthy Taco Bell campaign has stirred up some controversy and rubbed a few people the wrong way. Why aren't we ready for a healthy(er) Taco Bell?

Firefox Extension Offers Professional HTML Signatures in Gmail

Mon, 18 Jan 2010 01:03:41 PST

Anyone that uses Gmail for multiple email accounts will appreciate the beauty and convenience of the newest Firefox extension from the guys at Blank Canvas. Blank Canvas is a convenient signature manager that automatically inserts HTML signatures into your Gmail messages based on which email address you're sending from.

Social Media Gets Down to Business

Mon, 18 Jan 2010 08:08:34 PST

There’s a lot of talk about how businesses are leveraging the influence of social media, but I haven’t noticed any real nuts-and-bolts explanations about how it’s all being accomplished. So this aritcle explains the business benefits of a few different social media vehicles-- Facebook, LinkedIn and Twitter-- and walks you through the set up.

Spiritual Gangster Releases New Web Video

Wed, 20 Jan 2010 10:07:17 PST

Spiritual Gangster, an Arizona-based yoga brand offering apparel and accessories for men and women, has created a new web video to showcase its latest product offerings.

On Demand: A Theory Explaining Graphic Design's Pedestal and Copywriting's Predicament

Sun, 24 Jan 2010 09:30:50 PST

In my experience, the disciplines of copywriting and graphic design are not valued equally, and it's a matter of demand. So with this post, I’d like to explore why that is and consider how this trend might continue into the future.

Prophetik Thrilled to Open the Shows at Vauxhall Fashion Scout

Mon, 25 Jan 2010 01:05:54 PST

Prophetik is an eight-year-old, all-sustainable fashion lifestyle brand designed by Jeff Garner. According to to Jeff, his label is "positive, socially responsible, sustainable Tennessee lifestyle brand defining inspirational Euro street wear that serves a purpose and is visual manifestation of art, love, poetry, and the freed found within" (quote from Nashville Arts Magazine, July 2009).

YouTube Launches 'Filmmakers Wanted' Campaign in Support of YouTube Rentals

Tue, 26 Jan 2010 08:16:10 PST

YouTube is trying to take web video by storm. Again. With a fresh brand channel that courts a new audience, the video portal unveils its innovative new efforts: YouTube Rentals and Filmmakers Wanted.

Pomegranate and YouTube Bring You The Best Commercials for Super Bowl XLIV

Wed, 27 Jan 2010 01:03:25 PST

Super Bowl XLIV is coming and there's no stopping it... With an average U.S. audience of 98.7 million viewers (and an estimated total viewership of 151.6 million), the 2009 Super Bowl was the most-watched Super Bowl in history, and the second-most-watched U.S. television program of any kind (trailing only the final episode of M*A*S*H in 1983, which drew an average audience of 106 million).

Mercurial Personalities in Adland

Tue, 02 Feb 2010 07:53:40 PST

A colleague here at Pomegranate asked my opinion on “mercurial personalities” in advertising. So it got me thinking. Ad agencies are absolutely “peopled by mercurial personalities.” In fact, I think there are some interesting parallels between the creative personality and the work of an advertising creative. And these parallels begin to explain this mercurial nature.

Gelila Assefa Puck Philanthropy Aids Kids in Native Ethiopia

Mon, 08 Feb 2010 05:02:15 PST

Gelila Assefa Puck, a philanthropist and fashion designer for whom Pomegranate provides marketing and promotion support, has partnered with the Orphaned Starfish Foundation to bring additional aid to the Gelila Assefa Puck Skill Training Center in Aleltu, Ethiopa. The Orphaned Starfish Foundation's contribution includes hardware, software, materials and trainers for the center's new computer skills training lab.

Innovations in Social Media

Tue, 09 Feb 2010 08:54:45 PST

A few weeks ago I published a post about the fundamentals of social media for businesses. In this post, I’ll look at some examples of envelope-pushing innovations in commercial social media-- Ad.ly, and 'Off The Wall' from Resource Interactive.

Google’s Cold Recognition of Olympic Luge

Sun, 14 Feb 2010 11:23:00 PST

So given the highly publicized death of Olympic luger Nodar Kumaritashvili, why would Google-- one of the most visible brands on the planet-- put a luge graphic on its homepage? It boggles the mind.

Did Subway Copy Pomegranate's Design?

Sat, 27 Feb 2010 03:06:54 PST

Forget five-dollar footlongs for a second. Here's the deal: Subway may have copied some Pomegranate creative and passed it off as its own work. They say, "Imitation is the sincerest for of flattery," but we're not feeling all that flattered by the situation. So we're calling it out.

Pomegranate Client Eytan Puts Some “M” Back In MTV

Sat, 27 Feb 2010 04:26:08 PST

Was disco ever dead? According to MTV, the sweet, glittery spectacle might be ripe for revival—with updates, of course. The network's original TV movie, Turn the Beat Around, tells the story of a struggling dancer who teams with a wealthy nightlife maven to build a hot new disco-themed club. Covers of '70s classics like "Bad Girls" and "Get Down Tonight" are featured, plus a new take on KC & the Sunshine Band's "That’s the Way (I Like It)," performed by artist Eytan, a Pomegranate client.

Brand Bracket Madness

Tue, 02 Mar 2010 08:25:56 PST

Tournament brackets have always been an integral part of the March Madness experience. It used to be that the only bracket we focused on was for NCAA basketball. But today, brands want in on the action, so they create brand-centered brackets that aim to capitalize on our excitement for the perennial basketball tournament. So I’ve provided some examples.

Pomeganda Exclusive! A Photo Journey with Photographer Marco Bollinger

Tue, 09 Mar 2010 10:16:37 PST

Photographer Marco Bollinger has worked with some incredible talent in his career, including Beyoncé, Jamie Lee Curtis, Gym Class Heroes and some of LA and New York's finest runway models. Marco, raised in Venice Beach California, is not your average beach-going dude. He manages to escape LA often in pursuit of beautiful photography and adventure, two things that he is clearly passionate about and does well.

Pomegranate Client Lifehouse Using 'Smoke and Mirrors' To Climb Charts

Sun, 07 Mar 2010 02:32:22 PST

It's a big month for Lifehouse, the alternative rock band from LA and client of Pomegranate. Their fifth album, Smoke and Mirrors, is being featured on the iTunes home page this week...

Not Your Average Droid Review: Simplify Your Life and Get Social!

Wed, 10 Mar 2010 06:16:10 PST

As Pomegranate’s resident Social Media expert, it was high time I got my hands on a smart phone. I had been contemplating the iPhone for some time, with little motivation to move forward. Born and raised on a PC, I never really jumped on the Apple train, having been quite loyal to my Microsoft-based products for a good portion of my natural-born life. Some would see this as a curse. I might have to agree. As a loyal Verizon customer since 1999, I began the search for a new phone. I owned an LG Voyager for about a year but wasn’t feeling satisfied with its performance; it was time to break-up and move on. I started casually dating the LG EnV touch, but that relationship was short lived, leaving me with a bitter taste in my mouth and a jaded outlook towards media-based phones. I was determined to put myself back out there and meet the love of life; a phone that was, by definition, perfectly seamless for all my social networking and data management needs. Blackberry? Droid? Eris by HTC?

Pomegranate and YouTube Offer Live Tweeting for Globally Popular Cricket League.

Sat, 13 Mar 2010 08:58:31 PST

Pomegranate, which collaborated with YouTube to offer live Twitter feeds during YouTube’s popular U2 and Alicia Keys concerts in 2009, has announced the development of the Twitter-Chat gadget for the Indian Premier League’s (IPL) YouTube Channel. The league, initiated in 2008 by the Board of Control of Cricket in India (BCCI) includes eight teams of players from various countries. It was named by Forbes as the “hottest sports league in the world” and has been valued at $4.1 billion by the UK-based brand consultancy Brand Finance.

1,000 Google / YouTube Concepts and Counting!

Mon, 15 Mar 2010 10:26:34 PDT

Selling a product is one thing. Selling an idea is quite another. How do you make an idea so real that potential customers can fully appreciate it? Read more to find out how Pomegranate has solved this problem for Google.

Understanding Social Clatter ™

Mon, 15 Mar 2010 08:05:14 PDT

Social clatter ™ is a Pomegranate-coined term that describes the social "noise," or overabundance of content, being created by social media. In today’s article, I’ll explain this term and explore the social media landscape that created it.

Project Runway: The Look of Successful Brand Integration

Sun, 21 Mar 2010 10:31:05 PDT

Brand integration is enjoying a resurgence, and in more and more shows, brand integration fits the bill. Project Runway enjoys a large number of commercial sponsorts, and still manages to integrate these brands extremely well. Here's a look at how Project Runway does it.

NextGEN Real Estate Corp. Launched, Provides Homeowners with Alternatives to Foreclosure

Mon, 29 Mar 2010 11:14:44 PDT

Managing Directors Elizabeth Braman and Brent Houston announce the launch of NextGEN Real Estate Corp., a real estate firm providing full service solutions to homeowners in the fight against foreclosure. Based in Los Angeles, NextGEN helps homeowners reach workout solutions with the bank or sell their home, even if there is no equity. NextGEN also provides homeowners with access to a network of investors interested in obtaining rental properties.

Early Adopter Insights

Mon, 29 Mar 2010 08:26:30 PDT

Ad Age just published a new white paper called Shiny New Things, which looks at early adopters of tech products. Overall, I found this white paper only moderately enlightening, although it did reveal a few interesting nuggets worth sharing. So here they are.

Why Social Media and Paid Search Should Fall in Love and Get Married

Tue, 06 Apr 2010 13:14:28 PDT

One thing I’ve noticed from internet marketers is that there seems to be a great divide on the concept of what gets the best “bang for your buck" with internet marketing. There are the “marketing traditionalists”, as I like to call them, who focus their efforts solely on search engine optimization and online paid advertising, and then there are the “new age” marketers, who believe that digital and social media is the marketing wave of the future. My biggest issue is with the divide itself. Why focus your efforts on one aspect of marketing when you can take the two practices and marry them? Moving forward, you can call me the Minister of Marketing, because I am about to pronounce Paid Search and Social Media as husband and wife.

Social Media and Friendship Inflation

Tue, 06 Apr 2010 06:54:07 PDT

In the Harvard Business Review blog, blogger Umair Haque suggests that social media causes relationship inflation. Social media vehicles lead to a greater number of relationships, but they’re “thin relationships” that devalue our concept of what a relationship is. Overall, it's a fascinating perspective, but I think Haque misses a couple points.

Tiger and Nike: Masters of Ad Ambiguity

Fri, 09 Apr 2010 05:41:37 PDT

To coincide with Tiger Woods’s return to golf at The Masters this weekend, Nike has released a new TV spot that touches on Tiger's recently-aired dirty laundry (heretofore referred to as "Tigergate" in this post). Ultimately, the ad talks a lot without actually saying anything. This spot feels like a cheap shot, but it's probably the only move Nike had at this point.

iPad vs. Flash: Battle of the Tech Standards Titans

Sun, 11 Apr 2010 06:10:35 PDT

While Apple claims that iPad is "the best way to experience the web," the device won't display Adobe Flash content. How will users respond? Will they demand an option to enable Flash? Will Apple succumb to pressures to support the technology it politically opposes?

Dawes Makes TV Debut on Late Late Show

Wed, 21 Apr 2010 09:22:00 PDT

Pomegranate client Dawes, an L.A.-based rock band made its network television debut last week on CBS's The Late Late Show with Craig Ferguson.

Pomegranate and Google Make Fireworks

Tue, 04 May 2010 09:05:59 PDT

If you needed ideas for a romantic evening to celebrate your significant other's birthday, where would you start? If Google asked you to create a video showing how it could demonstrate value to CPG brands, how would you approach the project? Get answers to these questions and a first look at Birthday Fireworks, Pomegranate's new search story video for Google.

How to Write Customer-Friendly Copy

Thu, 20 May 2010 07:56:27 PDT

For this week’s post I’m outlining a few keys to writing good, customer-friendly copy. How you communicate with your customers in writing has a lot to do with how they perceive your company. And that affects the way they do business with you.

Dawes Fiestas With Ford on the Road to Bonnaroo

Thu, 10 Jun 2010 09:19:23 PDT

For LA-based folk rock band Dawes, the concept of touring took a turn for the better when Ford handed them a video camera and the keys to a spanking new Fiesta...

Rethink AT&T?

Wed, 16 Jun 2010 10:13:13 PDT

By now you’ve probably seen or heard something from AT&T’s new Rethink Possible campaign. With an emphasis on innovation and new technology, the real message is “rethink AT&T because things are getting better.” But can AT&T deliver on this amibitous promise and show consumers it's moved past the same old mediocre service?

Pomegranate's HP Brand Channel Chosen as One of YouTube's Best

Mon, 21 Jun 2010 12:21:44 PDT

Show and Tell, a new site that describes itself as "home of the best creative marketing examples on YouTube," has chosen a Pomegranate-designed brand channel for IT company HP as a case in point.

Pomegranate’s Twitter-Chat Gadget to Be Used During Paul McCartney Benefit Concert

Wed, 23 Jun 2010 05:22:27 PDT

A live concert by Paul McCartney to support the fight against HIV transmission will employ Pomegranate-developed technology.

Pomegranate Goes the Distance for Warner Bros.

Thu, 29 Jul 2010 03:01:42 PDT

When you fall in love with a movie after seeing its trailer, what do you do during the long, lonely weeks until you can see it in the theater? You check out its YouTube brand channel like the one Pomegranate designed for Going The Distance, a new romantic comedy from Warner Bros.

Arcade Fire Knows Where You Live

Thu, 16 Sep 2010 07:19:41 PDT

With an innovative new video, Arcade Fire makes it clear they know how to entertain an audience, push the envelope and find out where you live. Check out the video for Used to Wait (The Wilderness Downtown) by Arcade Fire.

Pomegranate's Ean Mering Featured at South by Southwest SXSW Panel

Sun, 03 Oct 2010 04:48:22 PDT

Ean Mering organized a panel at SXSW discussing strategies for "Creating A Graphic Novel Hollywood Will Buy" - Check it out, very interesting. Ignore the fact that the folks at SXSW don't know how to spell "pomegranate." We can't all be perfect...

Introducing Freelance is Dead™

Sun, 03 Oct 2010 04:59:24 PDT

At Pomegranate, we believe that freelancing is a dead-end method of pursuing a career as a talented creative individual. We’re starting a movement to inspire freelancers to band together and collaborate. The sum is greater than the parts. Check it out, learn more, join the revolution! www.freelanceisdead.com

Art Directors Club Features Pomegranate Designers in Cube Project

Mon, 18 Oct 2010 06:19:05 PDT

Among the Cube Project’s featured finalists are four Pomegranate team members: James Donaldson, Joe Hajek, Ean Mering and James Zimmer. While each design is clearly inspired by the same ADC cube icon, the end results couldn’t be more different.

Come See the Zombie Side of Sears

Mon, 25 Oct 2010 05:04:57 PDT

With Halloween swiftly approaching in all of its gory glory, Sears kicked off a campaign aimed at a usually overlooked target audience -- Zombies.

Wealthy Individuals More Likely To Use Social Media Than Most Americans

Tue, 26 Oct 2010 12:05:42 PDT

In a Quick Poll study released last week, SEI found that 70 percent of high-net-worth individuals are users of social media websites -- a bigger number compared to the percentage of users in the general populace.

How to Beat Old Spice -- the Best-Selling, Best-Smelling Brand Around

Mon, 01 Nov 2010 09:58:30 PDT

AXE tried to undercut Old Spice and failed. But is it possible for a competitor to beat Old Spice in a battle of oddball humor? Perhaps with a sharktopus wearing a purple wolf pack shirt.

Porsche Chooses Pomegranate to Gain People's Attention

Mon, 01 Nov 2010 02:33:20 PDT

Innovative advertising and digital media agency Pomegranate today announced a formal agreement to act as agency of record for Beverly Hills Porsche. In this role, Pomegranate is responsible for developing a mixed-media strategy to help re-brand the dealership as a high-end customer experience destination in the luxury automotive realm, to increase the dealership’s sales, and to extend their exceptional level of customer engagement into the digital world.

St. John Ambulance's Popcorn Ad: When Screen Meets Reality

Tue, 09 Nov 2010 01:35:01 PST

In this day and age, nearly all advertising campaigns are required to span mulitple platforms. Television commercials with websites, social media with online video, and so on. And while there are many campaigns going viral with flash mobs and other public stunts, I haven't seen any orchestrated quite like the St. John Ambulance campaign by BBH, London.

Twitter Publishes Ads in User Timelines

Tue, 02 Nov 2010 05:42:20 PDT

Beginning November 1, Twitter added a new form of social media advertising enabling brands to purchase ads that will be mixed in with users' streams. What is your opinion of the new ads? Leave them in our comments section.

James Blunt Live Powered by Pomegranate's Engage.me

Mon, 08 Nov 2010 09:19:01 PST

Grammy Award-nominated singer-songwriter James Blunt is releasing his third album on November 8, 2010. Along with the release, titled 'Some Kind of Trouble,' the album launch will also be streamed LIVE all day on YouTube, with Pomegranate's real time engagement platform Engage.me powering users to communicate on the musician's YouTube channel with text and multimedia through various social media platforms including Twitter and Facebook.

How to (Almost) Beat Old Spice-- The Brut Slap Method

Mon, 15 Nov 2010 08:04:41 PST

The battle for American men’s arm pits is heating up. Brut has entered the ring with Brut Slap, a campaign that invites site visitors to take out their annoyance on a variety of unsavory male characters by initiating a digital slap to their faces. Brut Slap has a solid idea, but an Achilles heal that could've easily been avoided.

Beverly Hills Porsche Hosts Digital LA's BIG Games Panel

Fri, 12 Nov 2010 10:32:40 PST

Beverly Hills Porsche is hosting Digital LA, one of the largest networking groups in the country for digital media professionals, for its BIG Games fest, including a panel on big video game title franchises, food trucks, and the GameTruck all on the premises of the dealership.

Movember Raises Mo' Money & Mo' Awareness with Superior Branding

Wed, 17 Nov 2010 07:13:13 PST

Mustachioed men are everywhere. Happy Movember! For the uninitiated, Movember is a powerful new fundraising campaign that's gaining Mo-mentum. Participating men worldwide “change the face of men’s health” by growing a mustache (a.k.a. a “mo”) in November. Why all the success? Let's take a look.

Why I Won't Be Signing Up for the 'Do Not Track' List

Tue, 07 Dec 2010 09:27:50 PST

So you looked at a pair of shoes on a popular shopping website and now those same shoes seem to be following you everywhere -- the sidebar of your email, your daily news site and that trashy celebrity blog you religiously, but secretly check on a daily basis. But, is that really a bad thing?

One Club's Best Marketing Campaigns of the Digital Decade

Tue, 07 Dec 2010 09:14:37 PST

The One Club recently announced its honorees for the top 10 campaigns from 2000 to 2009, which it has dubbed "the digital decade." These were hugely influential campaigns-- the kind everyone in marketing needs to take a cue from.

So Who Is Really Using Twitter?

Tue, 14 Dec 2010 11:16:16 PST

The Pew Internet & American Life Project just released the results of their latest study, including a section dedicated to the people who use Twitter. Here are some interesting points from the findings.

What Is America Saying on Twitter?

Thu, 16 Dec 2010 11:59:38 PST

Earlier this week we posted information from the Pew Internet & American Life Project that researched the demographics using Twitter and the amount of time spent using it. Going deeper, the study also found some even more useful information -- just WHAT are these people tweeting about?

Did Johnnie Walker’s Agency Say Enough?

Fri, 17 Dec 2010 09:14:57 PST

For the holidays Johnnie Walker launched its "Say It Without Saying It" campaign, a wink at how men communicate. In spots created by BBH New York, expressions of love and admiration are replaced by a gift of the popular Scotch. But Grant Powell, CEO of digital agency Pomegranate, doesn't think BBH took the idea quite far enough.

Cheers!

Thu, 30 Dec 2010 10:15:29 PST

The staff at Pomegranate hope you have had a wonderful holiday season and wish you a very happy 2011!

The Top Ten List of Top Ten Lists of 2010

Mon, 03 Jan 2011 11:24:04 PST

With the past year and decade all wrapped up, tons of media outlets looked to cash in on the traffic of "Top Ten" lists, so why shouldn't we? Pomegranate has rounded up our favorite ad-related Top Ten lists of 2010. Enjoy!

Official Rules and Regulations for Business 2 Blogger Internet Pawn Giveaway

Tue, 05 Jan 2010 03:34:55 PST

Rebranding Fails and Wins of 2010

Fri, 07 Jan 2011 02:19:49 PST

2011 is off to a swift start... but all these great Top 10 lists keep following us around. We had to share just one more from Co.Design. We'll just call it #11.

Pom's Got Talent: Ean Mering Gets 2 Votes from Bon Jovi

Tue, 18 Jan 2011 08:52:25 PST

A fitting homage to Pomegranate's Ean Mering and his 10 minutes and 42 seconds of Bon Jovi music video fame.

CEO Grant Powell Talks Location-Based Services in Business News Daily

Fri, 14 Jan 2011 09:38:31 PST

POM8's CEO Grant Powell was recently interviewed by Brian Anthony Hernandez of Business Daily News. Featured in a week-long series focusing on Social Media, Grant answers questions about location-based services and how it can help small businesses. Read the full article.

Facebook Ads Show Great Growth in 2010, But Don't Leave Your AdWords Behind

Thu, 20 Jan 2011 10:24:00 PST

The latest estimate from eMarketer shows that Facebook's advertising revenue increased 151% in 2010, bringing in a whopping $1.86 billion to the social media behemoth.

CEO Grant Powell quoted in The Atlanta Post

Wed, 26 Jan 2011 10:13:16 PST

Atlanta Post reporter Brittany Hutson recently wrote an article about Kodak's latest EasyShare digital camera campaign, where she asked Pomegranate's founder and CEO Grant Powell his opinion on Kodak's attempt to gain some ground in social media. Learn more about the campaign and read Grant's thoughts in the full article.

Marketing Executive Mark Bilfield Joins Digital Agency Pomegranate as Partner and Advisor

Thu, 27 Jan 2011 09:24:12 PST

Pomegranate, a leading full service digital advertising and creative agency, announced today that notable marketing executive Mark Bilfield, a driving force behind various campaigns for Nissan, Public Storage, P&G, Canon and Toyota, has signed on as a strategic partner and advisor to the firm.

Grant Powell in the Atlanta Post on Best and Worst Hip-Hop Inspired Marketing Campaigns

Tue, 01 Feb 2011 02:23:32 PST

Pomegranate CEO Grant Powell is featured again in The Atlanta Post, this time discussing the best and worst hip-hop related ad campaigns. Read the full article by Brittany Huston here.

Pomegranate Pushes Beverly Hills Porsche to #1

Fri, 04 Feb 2011 08:58:33 PST

Yesterday, Beverly Hills Porsche announced that they were officially the number one Porsche dealership in the U.S. for new sales in January, 2011. 'We're very grateful for having the opportunity to work with Beverly Hills Porsche to help them achieve their goal, and we are excited to see that our marketing efforts delivered such quick results,' says Grant Powell, CEO of Pomegranate.

Portfolio.com Profiles Pomegranate's Mission Critical Creative Execution

Fri, 04 Feb 2011 02:49:48 PST

After interviewing CEO Grant Powell on his thoughts regarding the Super Bowl, writer Teresa Nocollino of Portfolio.com was inspired to write a column on Pomegranate as a source for mission critical creative execution for enterprise companies, including a recently acquired Mars / Snickers Super Bowl campaign. Read full the full article.

Creating Brand Loyalty Through Social Media

Mon, 07 Feb 2011 08:37:32 PST

You may have noticed in many current advertisements, including Super Bowl commercials, that companies are now driving their audience to a Facebook page, or the URL of a micro site dedicated to social engagement. A recent study reported that 72% of activity on Twitter is posting personal updates. This personal connection helps brands build customer loyalty, and and ultimately drive conversions.

Yahoo Tech Ticker Features POM8's CEO on Super Bowl Ad Buzz Episode

Mon, 07 Feb 2011 02:25:21 PST

The Super Bowl has come and gone once again, leaving the world of advertising abuzz with the good, the bad and a big case of tongue-in-cheek turned offensive. Yahoo's Tech Ticker invited Pomegranate CEO Grant Powell to join them today for their Super Bowl Ad Buzz segment.

Tonight! Watch Pomegranate's Interview on NBC's Live Digital with Shelly Palmer

Tue, 08 Feb 2011 12:31:56 PST

CEO Grant Powell was invited to discuss Pomegranate, the advertising industry and social media with Shelly Palmer on NBC's Live Digital. Watch the episode tonight on television to hear Grant's explanation on how Pomegranate is changing the way creative talent collaborates and works with clients.

Art Directors Club Discusses the Death of Freelance with Pomegranate

Tue, 08 Feb 2011 04:08:01 PST

Pomegranate is proud to be a partner and corporate sponsor of the Art Directors Club. As part of our collaboration with the Art Directors Club, CEO Grant Powell sat down with the ADC to discuss and share ideas on the death of freelancing, and how the creative industry is evolving.

Shelly Palmer Interviews Grant Powell on NBC's Live Digital

Thu, 10 Feb 2011 11:04:43 PST

CEO Grant Powell was a featured guest on last nights episode of NBC's Live Digital with Shelly Palmer. On the show Grant discussed how Pomegranate differs from traditional agencies. 'What's unique I think is that we've been able to acquire some of the best talent in the industry by offering a vested interest to the talent.' said Grant. 'They're no longer just an employee or just a freelancer. They're a part of something bigger.'

IdeaMensch Features CEO Grant Powell and His Fresh Ideas

Fri, 11 Feb 2011 12:03:29 PST

Check out Grant Powell's latest interview with IdeaMensch - a website dedicated to helping people bring their ideas to life. Grant discusses how he maintains balance in his professional life, his theory for bringing ideas to life and the major trends that have him excited about the advertising industry.

Pomegranate Talent Helps Create a Viral Valentines for Sears

Mon, 14 Feb 2011 10:21:28 PST

Keeping up with its trend of humorizing on holidays, the Sears creative team has launched another successfully viral campaign. Nate Winter, one of Pomegranate's contributors, worked on the 'Expert Valentine' campaign, featuring a highly sarcastic protagonist named Corey. The foundation of the campaign is a series of viral videos, including one little clip where Corey decides to take his friend's advice to just 'grin and bear it' through the couple-centric day of celebration.

New Media Metrics Brings Brands and Media Together For Good Measure

Tue, 15 Feb 2011 11:55:30 PST

New Media Metrics just released information regarding their brand attachment index, a measurement of the media most loved by fans of brands. The study includes both online, print and television and some of the results are very surprising -- although maybe they shouldn't be.

How Justin Bieber Landed the Best Buy Super Bowl Ad

Wed, 16 Feb 2011 11:23:48 PST

Best Buy's Superbowl ad starred the unlikely mashup of Ozzy Osbourne and young supernova Justin Bieber. At the Association of National Advertisers' TV & Everything Video Forum Best Buy's Executive Vice President - Chief Marketing Officer Barry Judge described the casting process which included at least nine other celebrities.

The Red Cross and Social Media First Aid

Thu, 17 Feb 2011 11:36:36 PST

The blogosphere has blown up with articles referencing the Red Cross and their overnight Twitter mistake/sensation. But when and where did the Red Cross make the decisions that turned their 'whoops!' into a win?

Brands and Independent Apps: The New Dynamic Duo of Advertising

Fri, 18 Feb 2011 01:13:32 PST

Old Navy just announced that the brand is retiring the 'Supermodelquins?' advertising campaign. While that isn't huge news in the fast-paced world of advertising, the announcement of their new campaign certainly is.

New Google Social Search Fuels the Latest SEO Optimization

Mon, 21 Feb 2011 02:44:26 PST

Last week Google announced new updates to Social Search including the addition of information from Twitter, Flickr and Quora. Now when Google users connect their accounts from the social media companies, they can immediately see if any of their friends have shared links in the past. But how will these new social annotations change organic search traffic on Google?

Look out for the Chopper!

Tue, 22 Feb 2011 10:29:20 PST

Bon Jovi approved Ean Mering has done it again. After working as creative director on a really awesome graphic novel, someone optioned it and now YouTube users are losing their heads over the 'high quality branded entertainment,' (which we should warn you has a lot of mature content).

Facebook Counts for 12.3% of ALL Time Spent Online

Wed, 23 Feb 2011 02:19:59 PST

Do you still need more reasons why your business should advertise on Facebook? Not only have they upgraded with new forms of ads called 'sponsored stories,' but now they even offer their own deals platform. The real kicker? ComScore just released the 2010 U.S. Digital Year in Review, and they report that 12.3% of ALL TIME spent online is on Facebook.

Google Agrees with Pomegranate - CREATE VALUE!

Fri, 25 Feb 2011 06:07:01 PST

Yesterday Google officially announced some changes they made to their algorithm. Now their system is designed to reduce the rankings for low-quality sites such as content stealers and keyword loaders.

Everything Adam Price Knows about Twitter He Learned in 'The Empire Strikes Back'

Tue, 01 Mar 2011 03:46:03 PST

Social media 'guy' Adam Price wrote a recent article for Social Media Today with an interesting point of view on Social Media marketing. 'Heads are filled with Twitter success stories, wine guys that made millions tweeting, real estate agents that tripled their sales, and on and on. These stories are credible and happen to be true but just because someone hands you a light saber doesn't mean you're a Jedi.'

Pomegranate Promotes Sold Out Benefit for the Arts

Wed, 02 Mar 2011 03:06:19 PST

The staff of Pomegranate prides itself in giving back to our many communities. One of the many causes we donate our services to include the arts and art education. This past weekend Amanda Selwyn Dance Theater and Notes in Motion Outreach Dance Theater hosted White Night - A Movable Performance Soirée, a fundraiser that was completely sold out, thanks in part to advertising work done by Pomegranate.

Social Media: A Sign of the Times and the Times to Come

Fri, 04 Mar 2011 05:25:28 PST

Why analyze the past when you can analyze the right now? In the Ad Age DigitalNext blog, writer Glenn Engler proposes that social media is the new key to predicting sales.

Does the Facebook and Warner Brothers New Movie Feature Make Way for Video Ads?

Tue, 08 Mar 2011 02:33:46 PST

Today Warner Brothers and Facebook announced a partnership that likely put a knot in the stomachs at Apple, Netflix, Hulu and YouTube. Starting this morning, Facebook users can rent 'The Dark Knight' for only $3, and many other Warner Brothers movies will be released on the new platform over the coming months.

Kraft Starts New Form of Twitter Advertising

Wed, 09 Mar 2011 06:23:39 PST

Kraft has taken Twitter and the childhood game of 'jinx!' to a whole new level. 'Mac & Jinx' is a new game created by the food brand to promote it's ever-popular macaroni and cheese. When two people tweet about macaroni and cheese at the exact same time, they are sent a message announcing their 'Mac & Jinx.'

When Flash Meets Facebook Pages: An Interactive Marketers Dream

Thu, 10 Mar 2011 10:24:20 PST

It wasn't that long ago that you couldn't visit a major website without being bombarded with, for lack of a better word, flashy Flash components. As the need for proper SEO began to grow, flash pages and all of their creative and interactive glory declined in popularity in exchange for keywords and bolded bullet points. But Flash might be making a bit of a comeback starting this week as Facebook rolls out the new page redesign to everyone.

Online Media Responds to Tokyo Earthquake

Fri, 11 Mar 2011 12:27:47 PST

As soon as the Tokyo earthquake hit, like other recent natural disasters, social media provided a means of quick communication. Twitter and Facebook were aflutter with messages spreading the news across the globe, and spreading word of incoming tsunamis, leading Twitter to become slow moving, and eventually to crash.

CEO Grant Powell Featured on Brandchannel - Cap'n Crunch Lives On!

Fri, 11 Mar 2011 04:02:11 PST

Pomegranate's CEO Grant Powell has been featured in a new article on brandchannel, the world's only online exchange dedicated to branding. In the article, Sheila Shayon explores the rumors that Cap'n Crunch, the cartoon mascot of Quaker Oats Cap'n Crunch cereal, was to be retired.

80% of Children Under Age 5 are Online

Mon, 14 Mar 2011 06:28:21 PDT

According to a new report released today by the Joan Ganz Cooney Center and Sesame Workshop nearly 80% of children between the ages of 0 and 5 use the Internet at least once per week.

Facial Recognition for Social Media- Let the Stalking Commence!

Tue, 15 Mar 2011 06:23:54 PDT

You know that secret online dating profile you had a few years back? It's probably coming back to haunt you very soon.

The Week in Social Media Snafus

Wed, 16 Mar 2011 03:55:44 PDT

It wasn't that log ago when we had the wonderful goof made by the American Red Cross. Since then the world of social media has had quite a few not-so-pleasant hiccups, including two major social media mistakes this past week alone.

Forbes Announces 'America's 12 Most Loved Spokescharacters'

Thu, 17 Mar 2011 05:10:07 PDT

Forbes recently released their list of 'America's 12 Most Loved Spokescharacters.' The top five characters were not terribly surprising, with Snoopy taking the honors of top dog.

Marketing Staff Members and Creating Videos to Improve E-Commerce

Mon, 21 Mar 2011 11:54:56 PDT

Zappos, a leading E-commerce site owned by Amazon, has really cashed in on the video marketing program it launched in early 2009. in 2010 the company created over 58,000 videos featuring 11 regular-joe type staff members. The result? Sales were 10% higher on postings that included a video description and returns decreased.

MediaFiends Discusses Ean Mering's Thoughts on the Anatomy of Rebecca Black's 'Friday'

Sat, 26 Mar 2011 03:57:43 PDT

Though the video has sparked a flurry of mean-spirited responses due to its lyrics and nature, Black is being considered a success with a budding career ahead amongst some industry insiders. See what music industry veteran Ean Mering thinks about this...

The Art of April Fools Pranks

Wed, 30 Mar 2011 04:39:54 PDT

Grant Powell was interviewed to share his thoughts on Arpril fools... Click here to hear what he had to say.

Pomegranate Acquired by Modeling Agency

Fri, 01 Apr 2011 13:28:43 PDT

In a never-before-seen merger, a modeling agency, Ford Models has agreed to acquire a digital agency, Pomegranate.

KSBI Interviews Ean Mering

Fri, 01 Apr 2011 13:58:51 PDT

Watch Ean Mering on KSBI - http://www.ksbitv.com/all-about-you/today

Pomegrante's Grant Powell Interviewed About the 'Hashtag Twitter War'

Mon, 04 Apr 2011 12:44:01 PDT

ShePosts.com, interviewed Poemegranate's CEO Grant Powell in an article about how people are affected by watching event hashtags fly by on Twitter from events that they weren't invited to or couldn't attend. Read the Full Article

Increase Your Ad Revenue featuring Grant Powell

Mon, 04 Apr 2011 05:41:15 PDT

Publishing Exec just recently published an article about 'Increasing Ad Revenue.' CEO of Pomegranate Grant Powell was featured in this article regarding marketing trends. The article also features Grant Powell's expert advice on brands using social media and how it helps position them as leaders in their industry. Click Here to Read the Full Article

Build a Marketing Foundation that Consumers Can Stand On

Tue, 05 Apr 2011 11:38:22 PDT

Grant Powell was just recently featured in a piece on Mashable.com regarding syncing online and offline marketing campaigns in order to create a unified message that engage customers. Click Here to Read the Full Story

April Fools' Day and Why Brands Play Along?

Tue, 05 Apr 2011 11:55:16 PDT

How can brands effectively bond with consumers and improve marketability of their brand by utilizing the age old 'April Fools' tactic? Social media expert and Pomegranate's very own CEO, Grant Powell share's his thoughts on this very issue. Read More

CBS Interview - How Pomegranate builds scalable creative teams

Thu, 07 Apr 2011 11:58:12 PDT

Grant Powell was recently featured within CBS Interactive's BNET 'Owner Only' series. The story highlights 'The Little Engine that Could' regardless of being a recent start-up...

Petite Lap Giraffes Trample Actress Jane Lynch

Mon, 11 Apr 2011 06:26:47 PDT

DirecTV and Comcast have gone head to head with nearly identical creative concepts. So who's execution came out on top? Is Jane Lynch gonna be okay? What's a petite lap giraffe? Read on and find out.

Interview With Ean Mering on Rebecca Black's Annoyingly Catchy Single

Tue, 12 Apr 2011 02:28:05 PDT

While the music video has received a great deal of negative commentary, Ean pointed out several factors in which the video was positive...

Aflac Insurance Looks for New Duck - Pom8's Mark Bilfield Comments on the Matter

Wed, 13 Apr 2011 12:03:04 PDT

Pomegranate's very own Mark Bilfield interviewed to discuss the effectiveness of humor in insurance advertising campaigns...

Search Engines are 300% More Powerful Than Twitter and Facebook

Fri, 15 Apr 2011 11:02:55 PDT

Search engines are the number one source of web traffic, handily beating social media (Facebook, Twitter, MySpace) by more than 300%.

Pomegranate's Mark Bilfield Talks About 'The Anatomy of a Great Ad'

Mon, 18 Apr 2011 11:15:42 PDT

One of the reasons why some ads may be more effective than others has to do with the audience who views the ad. Is the person in the market for the product or service being sold?

Corona Light Says Adios to the Beach, Hola to Well-Worn Territory

Mon, 18 Apr 2011 10:06:48 PDT

For the first time ever, Corona Light is saying adios to the beach and distancing itself from its more established sibling. But has it drifted too far from the sunny shores of sensible brand positioning?

CEO Grant Powell Just What Is Social Media? Article Featured on ADOTAS.com

Thu, 21 Apr 2011 13:10:16 PDT

What is social media? Seems like a pretty straight forward question. Yet every time I ask someone this question, I get more of a stutter of sounds than a meaningful answer...

The Big Fat Greek Ad Campaign from Athenos

Tue, 26 Apr 2011 09:44:49 PDT

If a Greek grandmother said your friend dressed like a prostitute, would you take granny's recommendation on which Greek yogurt to buy? The new ad campaign from Athenos thinks you might.

Branding Expert Susan White Joins Digital Agency Pomegranate as New Advisory Partner

Tue, 03 May 2011 10:32:14 PDT

Susan White, will join Pomegranate's (Pom8) board as an Advising Partner . With over 25 years of experience, Susan has worked with noted brands such as Wolfgang Puck, Calvin Klein, American Express and the Rolling Stones...

i heart boobies and funny fundraising campaigns

Wed, 04 May 2011 06:37:36 PDT

I heart boobies. Save the ta-tas. Keep a breast. How many other cheeky headlines will they come up with for supporting breast cancer research? And how can other worthy causes adopt strategies that are funny, upbeat and welcoming? Let's take a look.

Mexico City To Send Earthquake Warnings Via Social Media

Mon, 09 May 2011 07:58:46 PDT

Mexico City plans to start warning about earthquakes through mobile text messages and social media sites, including Facebook and Twitter...

Microsoft to buy Skype for pricey $8.5 billion

Tue, 10 May 2011 12:34:18 PDT

Microsoft Corp plans to buy Internet phone service Skype for $8.5 billion in its biggest-ever acquisition...

Google launches music service without labels

Tue, 10 May 2011 12:38:41 PDT

Google launched an online music locker service on Tuesday that allows users to store and access their songs wherever they are...

5 Killer Social Media Tips for PR Pros

Tue, 10 May 2011 12:43:43 PDT

What are some other ways you can give your PR efforts an added social boost? Here are five social media tips for PR professionals...

10 Proven Strategies for Greater Likeability on Facebook

Tue, 10 May 2011 12:57:55 PDT

What are your thoughts on the role of video marketing in today's social media marketing age?

Tue, 10 May 2011 13:18:44 PDT

Apple Now World’s Most Valuable Brand [STUDY]

Tue, 10 May 2011 02:04:48 PDT

Apple’s brand value jumped 84% to $153.3 billion, driven largely by the company’s success with the iPad and iPhone 4, the study found. Google’s brand declined 2% to $111.5 billion. IBM, McDonald’s and Microsoft rounded out the top five.

Five Ways to Use Social Media Chatter in Your Email Campaigns

Tue, 10 May 2011 02:13:42 PDT

In this article, you'll learn... Five ways to incorporate social media chatter into email campaigns Ways to generate more social buzz about your brand...

Forever 21 Hosts Holographic Fashion Shows

Tue, 10 May 2011 02:18:30 PDT

Fashion retailer Forever 21 is hosting a series of unique fashion shows worldwide that use holographic images instead of live models...

How Missy Ward earned the title 'Affiliate Queen'

Tue, 10 May 2011 02:22:03 PDT

Missy Ward was a marketer just looking to keep her job when she set out to teach herself how to create an affiliate program to generate leads for her employer, Global Travel. Best known today as the co-creator of the Affiliate Summit Marketing Conference, Ward also runs a slew of online ventures. I…

Who Is Scanning QR Codes? Here's a Quick Update.

Tue, 10 May 2011 02:27:59 PDT

The QR Invasion, which tells the latest story of QR codes. You can put these codes on just about any kind of item, and users can scan them with their phones to get more information, visit websites, or just engage with your brand...

10 Simple Tips for Facebook and Twitter Success

Tue, 10 May 2011 02:37:47 PDT

Social media is a vital part of digital strategy, but how do you ensure you are engaging with consumers in a relevant and meaningful way? Use these tips to make sure the right message is coming across...

Red Bull Plans Lifestyle Magazine

Tue, 10 May 2011 02:42:03 PDT

Red Bull, now trying to become a media player, will publish a lifestyle magazine...

How Mobile Coupons Are Catching On

Tue, 10 May 2011 02:46:58 PDT

Mobile advertising is ramping up quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online advertising. And that is fueling a spate of funding announcements and deals as the competition in this space heats up.

How to Find the Time to Finish Your To-Do List

Tue, 10 May 2011 02:51:09 PDT

Use these six steps to set a course for achieving your time management goals...

60+ Upcoming Social Media & Tech Events

Tue, 10 May 2011 02:56:40 PDT

Mashable.com Weekly List of Social Media and Tech Events.

How Do You Monitor Social Media for a Client?

Tue, 10 May 2011 03:00:49 PDT

Seth Godin on Personal Branding

Tue, 10 May 2011 03:04:47 PDT

The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.

Mobile Pay-per-click Advertising: 5 Ways to Improve Performance

Tue, 10 May 2011 03:09:40 PDT

“Mobile” and “social” have received a lot of hype over the past few years. To a large extent that hype has been warranted. Sales of smart phones are setting records, and according to Alexa — the web-traffic-ranking firm — socially driven websites account for five of the ten most popular...

Five to Follow on Twitter for Marketing to Moms

Tue, 10 May 2011 03:13:01 PDT

When it comes to turning moms into customers, these tweeters have insights in spades....

Digital Billboard's in Bars and Pubs

Tue, 10 May 2011 03:16:02 PDT

Social media is certainly the big thing in advertising right now, and one out-of-home venue where it fits in perfectly is what you might call the original social network: bars...

Four Steps to Building Social Capital

Tue, 10 May 2011 03:28:14 PDT

Over time, strengthening relationships within your network can lead to new business… This article is about building healthy steps to social capital.

7.5 Million Facebook Users Are Younger Than 13

Tue, 10 May 2011 03:31:57 PDT

Some 7.5 million Facebook users over the past year were younger than 13, according to a Consumer Reports survey...

Why Small Risks May Yield Bigger Returns for Startups

Tue, 10 May 2011 03:34:48 PDT

With overhead at a premium, the stakes can quickly get high. Traditional companies have seen this as a “go big, or go home” kind of play, and if there’s little assurance of success, it’s probably not worth the investment.

Modern Family & Toyota Sienna: Product Placement Perfection

Tue, 10 May 2011 09:19:51 PDT

ABC's Modern Family is some of the finest comedy on network television. It's also a golden example of product placement done right. Here's a look at how the Toyota Sienna is seamlessly integrated into one of the show's funniest episodes to date.

AOL News - What Would Chuck Norris Do?

Sat, 14 May 2011 10:55:42 PDT

Chuck Norris has built a successful brand by leveraging his reputation and Internet meme. AOL News wanted to know our thoughts on the Chuck Norris brand... naturally, we had to speak nicely of Chuck for fear that he would karate chop us if we didn't!

DIY Lasers Are Irresistibly Dangerous

Mon, 16 May 2011 04:01:24 PDT

If your appetite for lasers has been whetted — and your fear of bodily injury and blindness hasn't yet intervened — The How To Guy has a detailed guide to making a burning laser in the body of a flashlight. It's a step-by-step guide with detailed photos for each stage.

What/who would you recommend for a 'crash course' in social media marketing?

Mon, 16 May 2011 04:07:01 PDT

What/who would you recommend for a 'crash course' in social media marketing?I'm finding LinkedIn a really useful networking and business development tool, and I'm investing some time and money to teach myself how to use it better. I've been getting LOTS of pitches from various self-proclaimed experts (and they may very well BE experts), promising to unlock the mysteries of social network marketing for me. Have any of you taken a course, linked up with someone, done some training etc. that you have found particularly valuable and effective? What do you think is a reasonable amount to pay for it (when one is paying for it oneself)?

You’re Not Dead Yet! 11 Ways to Stay Healthy at Your Workplace

Mon, 16 May 2011 04:13:24 PDT

Sitting at a computer is inevitable especially for those of us in the Online Marketing and Social Media Business. I have been at a desk for over 30 years! Between school and computer. It seems as though I have spent most of my life looking at a screen.

Can Brands Maintain Engagement on Facebook?

Mon, 16 May 2011 04:18:54 PDT

'Likes' can go down as fan bases increase. Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of…

Three Traits Every CEO Needs

Mon, 16 May 2011 04:27:00 PDT

Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more...

3 Tips for Keeping Calm Under Pressure

Mon, 16 May 2011 04:31:33 PDT

At last, we know the truth about President Barack Obama’s heritage: He’s Javanese. Culturally speaking, of course. According to Janny Scott, author of

What is Your Definition of Success?

Mon, 16 May 2011 04:35:16 PDT

What is Your Definition of Success? Feel free to comment and engage on our blog!!!

Is Wi-Fi Squatting Illegal?

Mon, 16 May 2011 04:43:39 PDT

Though using an open Wi-Fi network doesn't feel like hacking, a federal law sees things differently.

How to Stay Positive When Everything Around You Says You Shouldn't Be

Mon, 16 May 2011 04:51:52 PDT

Being an entrepreneur brings many ups and downs. Our Board of Directors, with a little help from the Dalai Lama, shares their advice for staying positive...

What worries you most when you think about allowing employees to work remotely?

Mon, 16 May 2011 04:59:22 PDT

Feel free to comment, engage, and join the conversation on our blog...

Small Businesses that Fail to Plan Are Just Planning to Fail

Mon, 16 May 2011 05:01:55 PDT

The recession has hit every business hard, but savvy entrepreneurs can use this opportunity to reinvest in their companies, to take advantage of the recovery...

Sheryl Sandberg's Ad Plan Is Paying Off for Facebook

Mon, 16 May 2011 05:06:21 PDT

On a Tuesday afternoon in late April, 30 managers of Facebook's various business units come together to discuss a matter that preoccupies its famous founder: how to keep their rapidly growing little company from getting too big. The meeting, organized...

Google Fights Back Against Swiss Ruling On Street View

Mon, 16 May 2011 05:11:29 PDT

Google threatened to pull its popular Street View application from Switzerland if the country's highest court doesn't overturn an a ruling that would force Google to blur out every face that appears on the service...

How To Use Facebook To Enchant Your Customers

Mon, 16 May 2011 05:18:11 PDT

The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them...

6 Tips For Starting an Online Community

Mon, 16 May 2011 05:27:41 PDT

How to build a strong online community of loyal customers for a relevant and credible business...

What's in A Name? Less Than You Might Think!

Mon, 16 May 2011 05:32:32 PDT

Sometimes opportunity knocks. Other times it requires a few cold calls. Such is the case for wine distributor Kevin Mehra, founder of Ninety+ Cellars. Under the concept, wineries bottle their excess wine but put a Ninety+ Cellars label on it. Ninety+ then distributes and sells the wine at a discount of 25% to 70% off the typical source winery price.

The Road to Success is Littered with Good Intentions

Mon, 16 May 2011 05:37:06 PDT

Rebecca Rescate sells potty-training kits that teach cats how to use the toilet. On Friday, she's slated to appear on ABC's Shark Tank...

12 Tips And Tricks For Rebranding Your Business

Mon, 16 May 2011 05:43:47 PDT

Recently, Brenda Archer of Arkansas told me that her 10-year old company is in desperate need of rebranding and asked what some tools and tips she s

Declaring Bankruptcy for AmEx's Social Currency Campaign

Tue, 17 May 2011 09:55:03 PDT

AmEx's Social Currency campaign is a poor, pitiful effort. Here's a look at why it deserves Chapter 11, who's hitting the jackpot and if there's a bailout on the way. Plus, more cheesy financial puns!

Summer Movies: Making a Blockbuster featuring Pomegranate's CEO Grant Powell

Fri, 20 May 2011 03:13:37 PDT

With the fourth installment of the $2.5 billion ‘Pirates of the Caribbean’ franchise coming out Friday, Metro explores what makes for a box-office cash cow...

7 Reasons You Need Sales Experience

Mon, 23 May 2011 13:20:40 PDT

Six reasons why you need to take a sales job at some point in your career regardless of your industry, business, or entrepreneurial goals...

The 4 Biggest Business Website Mistakes

Mon, 23 May 2011 13:25:08 PDT

Look at your website through the eyes of your target audience. If you are not delivering what they're looking for, it's time for a change...

Starbucks Signs Lady Gaga for Social Media Promotion

Mon, 23 May 2011 13:29:40 PDT

Starbucks teams with Lady Gaga in digital PR frenzy on eve of release of her new CD...

Startup Company Eliminates the Cold Call With Twitter

Mon, 23 May 2011 13:38:26 PDT

How one small business switched from traditional marketing to social media outreach to forge relationships and build their business...

Built-in Social Tools Are Coming to New Toyotas

Mon, 23 May 2011 13:43:12 PDT

Toyota is setting up a social networking service with the help of a U.S. Internet company and Microsoft so drivers can interact with their cars in a way that's similar to posting on Facebook or Twitter...

7 Tips For Getting Great Press

Mon, 23 May 2011 13:48:28 PDT

Media can be daunting. But with a little preparation, you can sail through any interview and revel in the resulting media attention...

6 Money-saving Technologies for Small Business

Mon, 23 May 2011 02:18:03 PDT

Here are some of Mark Evans favorite tools that help level the playing field for small businesses with larger competitors...

6 Small Business Websites To Learn From

Mon, 23 May 2011 02:39:30 PDT

From Craft Coffee to Fashism, these websites are models to learn from...

Ownership of Social Media Images is Still Unresolved Issue

Mon, 23 May 2011 02:47:20 PDT

The terms of service agreements for Internet services often reveal the tenuous hold people have over what they post online...

The Real Cost of Social Media

Mon, 23 May 2011 02:50:39 PDT

While many companies may be fooled be the free cost to open a social media account many fail to consider the expenses th

Why You Should Fight Your Compulsions

Mon, 23 May 2011 02:53:59 PDT

Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more...

12 Principles Of Social Media Marketing

Mon, 23 May 2011 03:01:59 PDT

Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective...

How To Network When You Have No Time

Mon, 23 May 2011 03:09:42 PDT

When you're stressed for time networking is the last thing you are thinking about. There are ways to do work it in though...

Marketing is a Journey, Not a Shortcut To Quick Sales

Mon, 23 May 2011 03:14:23 PDT

Spraying large groups of potential customers indiscriminately, then praying someone will take notice, is a useless tactic. Investment marketing pays dividends

Why Now Is the Time To Buy A Business

Mon, 23 May 2011 03:18:17 PDT

Do you have your eyes on another business? Now may be the time to strike...

How To Set Up A Facebook Page

Mon, 23 May 2011 03:21:20 PDT

Mashable's Lauren Drell provides a step-by-step guide to launching a Facebook Page for your business...

Can You Really Afford to Launch? (Or Afford Not To?)

Mon, 23 May 2011 03:24:55 PDT

Determine how long you can survive with little income. Then set a time frame for turning your idea into a product or service people will pay for

How to Find Spare Minutes In Your Busy Schedule

Mon, 23 May 2011 03:37:59 PDT

How much more could you get done if you had just an extra hour a day? While I can't magically transport you to Bajor, where they have 26 hour days, I can share a few tips that will help you to take control of your schedule...

How To Innovate Like Bill Gates Or...George Costanza?

Mon, 23 May 2011 03:42:17 PDT

Bills Gates sets aside Think Weeks to isolate himself and innovate-- Fast Company suggests small business owners do the same...

The No. 1 Secret To Startup Success

Mon, 23 May 2011 03:44:57 PDT

No business venture is risk-free. But this one piece of advice can help stack the odds in your favor...

Burning the Midnight Oil -- Without Burning Out

Mon, 23 May 2011 03:47:35 PDT

The Brooklyn Industries founder explains how she builds her $20 million business from 9 p.m. to midnight

How to Use a Company Blog to Optimize Your SEO & Increase Brand Awareness in 2011 by Grant Powell

Tue, 24 May 2011 04:17:13 PDT

In 'How to Use a Company Blog to Optimize Your SEO and Increase Brand Awareness in 2011,' ExecSense examines best practices being used by marketing executives to capitalize on a company blog and enhance their company's personality online.

Branding It Old School

Wed, 25 May 2011 08:03:37 PDT

Yesterday's Wall Street Journal featured a fascinating article about brands like Cheerios, Tide, Pepsi and Doritos going retro with their packaging to grab consumer attention. So what's next? Can this tactic work for digital brands without all the history?

Six Hot Marketing Jobs for the 2010s Featuring Pom8 CEO Grant Powell

Tue, 31 May 2011 11:15:56 PDT

The perfect qualifications for a digital media strategist position candidate in a post on Monster.com.

Design Agency VS Freelance Life

Tue, 31 May 2011 05:10:59 PDT

As a designer, I often get asked what is better, freelancing or working at a design agency? To be honest, there is no correct answer but there are certainly

Agencies Should Demand Better Briefs From Their Clients

Tue, 31 May 2011 05:28:17 PDT

In response to Casey Jones' push for marketers to create better briefs for their agencies, one agency exec suggests shops start demanding them.

Your Ad Agency's First Task: Educate Your Clients by Ad Age

Tue, 31 May 2011 05:34:07 PDT

Clients often don't know what they are buying, how much effort and time it takes to move the needle and what success looks like.

Design Agency Job Hunting Tips

Wed, 01 Jun 2011 02:30:36 PDT

For those in the creative field, 'standing out' often means using flashy job-hunting tactics. Learn how to utilize effective 'Design Agency' job searching tools.

Ad of the Day: Intel

Wed, 01 Jun 2011 02:39:37 PDT

Sometimes it feels like the anthemic, big-production, Look at who we are and what we do spot is a thing of the past. Of course, it isn't. It certainly lives on in the short movies that brands occasionally make to yell to the world.

Ad Flashback: HBO Go - Deja Vu All Over Again

Wed, 01 Jun 2011 02:52:41 PDT

Ad Flashback: HBO Go Déjà vu all over again

5 Key Shifts Happening Right Now in the World of Digital Marketing

Wed, 01 Jun 2011 04:05:24 PDT

David Jones, the global CEO of Havas and Euro RSCG, points to five specific trends in digital marketing.

Pomegranates Ean Mering Featured in USA Today

Thu, 02 Jun 2011 11:15:55 PDT

Lady Gaga, Born This Way sees biggest first-week sales of an album in six years, but is it a fluke?...

A Day Without Distraction: Lessons Learned from 12 Hrs of Forced Focus

Fri, 03 Jun 2011 12:40:46 PDT

What if you had to focus for at least 30 minutes on every single task that you did? Would it improve your productivity? Cal Newport takes hard focus for a test drive.

Incentives Motivate Moms to Refer Brands to Friends

Fri, 03 Jun 2011 12:50:12 PDT

Coupons and discounts among most popular. Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in on

Movie Studios Step into the Indie Film Market?

Tue, 07 Jun 2011 12:35:08 PDT

Interview with Pomegranates Senior Creative Producer Ean Mering...Though the summer movie slate includes a record 27 prequels, sequels, and spinoffs, it it still shaping up to be a great year for smaller, specialty films, say experts...

So You Want to Work in An Ad Agency?

Tue, 07 Jun 2011 13:44:05 PDT

I sometimes get notes and phone calls from random college students and recently graduated job seekers that heard from someone that I work at an agency they admire. I was on a roll and just wrote this latest kid a novella, since I can't sleep tonight anyway.

Seven Ad Agency Survival Tips for the Great Recession

Tue, 07 Jun 2011 13:52:04 PDT

We’re all new to this 'New Economy,' but there are a few tactics that can help you not only get thru it but look good doing it. Learn Seven Ad Agency Tips for the Great Recession.

6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business

Tue, 07 Jun 2011 13:58:19 PDT

Ad agency new business tips, tactics, trends, talents and tools. Learn how to attract new business for your ad agency.

Woman Gets Facebook Friend Sleeve Tattoo [VIDEO]

Tue, 07 Jun 2011 02:07:49 PDT

This woman (from what we can tell from the video), saw fit to tattoo her 152 Facebook friends on her arm.

People, Seriously Learn How to Send a Corporate Email!

Tue, 07 Jun 2011 02:23:32 PDT

A healthy mix of channels when prospecting for agency new business is key: email, social media, direct mail, referrals and phone calls for example. And yes, Marketers get A LOT of

One Thing They NEVER Taught You While Working in Advertising

Tue, 07 Jun 2011 02:28:39 PDT

One thing they NEVER taught you whilst working in an advertising: And that's the human desire for interaction, If this had been taught and the lesson put into everyday practice then billions of pounds and dollars would never have been poured down the black hole of television advertising!

LinkedIn App Lets You Play Tetris With Your Network Profiles

Tue, 07 Jun 2011 02:43:27 PDT

LinkedIn app lets you play Tetris with your network profiles and see their latest updates.

Ad of the Day: Just Do IT!

Tue, 07 Jun 2011 03:49:12 PDT

Ad of the day: Just Do it... Enough said!

Ad of the Day: Who Needs Tires?

Tue, 07 Jun 2011 03:51:37 PDT

Ad of the Day. Who Needs Tires? Cute Baby bares all.

Ad of the Day: Slim Fast

Tue, 07 Jun 2011 03:54:17 PDT

Ad of the Day: Slimfast might be onto something.... Another reason why a shotgun wedding might not be a good idea.

Ad of the Day: Colgate, One Smile at a Time

Tue, 07 Jun 2011 03:57:35 PDT

Ad of the Day: Colgate, Making brighter smiles one mouth at a time...

Ad of the Day: De-Forestation and the Affect it Has on Our K-9 Population

Tue, 07 Jun 2011 04:18:41 PDT

Ad of the Day: Where My Dogs At?

Ad of the Day: All You Can Eat Rest Stop

Tue, 07 Jun 2011 04:24:51 PDT

Ad of the Day: All You Can Eat Advertising. A more natural installation...

Digital Agency Pomegranate Expands Into International Market with Launch of Brazil Offices

Wed, 08 Jun 2011 02:39:27 PDT

Pomegranate, Inc. Kicks Off Brazil Business by Signing a Fortune 500 Technology Client

Ad of the Day: Reality Sucks

Wed, 15 Jun 2011 06:04:18 PDT

Pomegranates 'Ad of the Day' special find! To view more funny ads and read industry relevant articles please visit our blog located at www.pom8.com.

Ad Agency Chiefs Say US Ad Market's Stability is Uncertain

Wed, 15 Jun 2011 06:27:32 PDT

The heads of three major advertising agencies said the current strength of the U.S. ad market may be fleeting as the nation's economy continues to struggle.

Ad of the Day: Hot and Sexy Ketchup Nude!!!

Wed, 15 Jun 2011 06:33:13 PDT

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} span.s1 {text-decoration: underline ; color: #004aee} Pomegranates 'Ad of the Day' special find! To view more funny ads and read industry relevant articles please visit our blog located at www.pom8.com.

99 Websites ALL Designers Must Know About

Thu, 16 Jun 2011 13:29:34 PDT

Graphic Design Resources for graphic designers, web designers, bloggers and developers.

Ad of the Day: Funny Cups

Thu, 16 Jun 2011 13:56:37 PDT

Ad of the Day: Just Say No to Classical Music

Thu, 16 Jun 2011 02:01:45 PDT

Ad of the Day: McDonalds Our Broadest Menu Ever

Thu, 16 Jun 2011 02:05:19 PDT

Ad of the Day: Jacuzzi Chicken

Thu, 16 Jun 2011 02:10:31 PDT

If You're Looking for a Job. Read This.

Thu, 16 Jun 2011 02:26:03 PDT

The recession may have ended but there are still many people spell bound trying to search for a decent job. The aftermath of recession and what happened may have

Networking Tips for College Students and Young People Who Hate to Network

Thu, 16 Jun 2011 02:30:34 PDT

It is pretty basic but you need business cards. No ifs, ands, or buts. If you have any design or creative courses at your school, connect with those people and have them design your cards so they are unique and distinctive. Believe me gents, handing out

What Exactly is Public Relations Anyway?

Thu, 16 Jun 2011 02:39:22 PDT

Whether you are the public relations professional or the client, there is one thing both need to grasp and agree on: the duty of public relations within the project at hand. Many times, the business owner or professional does not understand the value of public relations, nor why they should invest in a well thought-out plan.

How Movie Marketers Are Innovating On Facebook

Tue, 21 Jun 2011 10:35:38 PDT

There's more to Facebook marketing than setting up a fan page. Here's how a few studios are engaging movie fans in creative ways.

Ad of the Day: Eat Mor Chikin

Tue, 21 Jun 2011 10:48:23 PDT

A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)

Tue, 21 Jun 2011 11:06:55 PDT

Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized

Ad of the Day: BMW says 'Nice Try Audi'

Tue, 21 Jun 2011 11:12:12 PDT

Don't Neglect Your Digital Agency and Your Online Strategy

Tue, 21 Jun 2011 13:30:21 PDT

If you don’t believe that a digital agency could benefit your company, read on. According to the BBC, £33 billion was spent by UK consumers online in 2009.

Ad of the Day: Pepsi Twist

Tue, 21 Jun 2011 13:40:53 PDT

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} span.s1 {text-decoration: underline ; color: #2924ee} Pomegranates 'Ad of the Day' special find! To view more funny ads and read industry relevant articles please visit our blog located at www.pom8.com.

Ad of the Day: Don't Use This Font!

Tue, 21 Jun 2011 13:43:43 PDT

Ad of the Day: Free Beer

Tue, 21 Jun 2011 13:46:21 PDT

Ad of the Day: Missing Teeth Bowling

Tue, 21 Jun 2011 13:48:34 PDT

Ad of the Day: Save Your Sole!

Tue, 21 Jun 2011 13:50:24 PDT

25 Basic Styles Of Blogging

Tue, 21 Jun 2011 13:52:20 PDT

This is a great presentation from Robit Bhargave entitled 'The 25 Basic Styles of Blogging and when to use each one'

Ad of the Day: IPod I Am Your Father!

Tue, 28 Jun 2011 05:19:09 PDT

Ad of the Day: Wonderbra

Tue, 28 Jun 2011 05:23:07 PDT

Ad of the Day: Bad Puppy Breath

Tue, 28 Jun 2011 05:26:20 PDT

Ad of the Day: Singapore Cancer Society

Tue, 28 Jun 2011 05:28:49 PDT

Ad of the Day: Under Cover McDonalds

Tue, 28 Jun 2011 05:32:11 PDT

Ad of the Day: Pepsi Wins

Tue, 28 Jun 2011 05:38:50 PDT

Ad of the Day: 4th of July BBQ... Carolina Style!

Tue, 28 Jun 2011 05:43:54 PDT

Ad of the Day: Vegas Airport. Keep Playing!

Tue, 28 Jun 2011 05:46:50 PDT

The Rise and Inglorious Fall of Myspace. Was it Inevitable?

Tue, 28 Jun 2011 05:48:58 PDT

It once promised to redefine music, politics, dating, and pop culture. Rupert Murdoch fell in love with it. Then everything fell apart.

Are You A Small Ad Agency Owner? Read Why You Should Stop Obsessing Over Your Competitors

Tue, 28 Jun 2011 05:55:09 PDT

“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide.

How to Unlock Creativity

Tue, 28 Jun 2011 06:10:15 PDT

There's no reason that insight and inventiveness should be defined by a job description. Creativity comes from combining ordinary things in extraordinary ways.

Free Fonts for Your Design Inspiration. Looking for a font for a new project? Perhaps you'll find a free one you'll like here

Tue, 28 Jun 2011 06:30:20 PDT

Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Display typography is a potent element in graphic design, where, Daily Resource for Web Designers and Developers.

10 Brands That Won't Be Around In 2012

Tue, 28 Jun 2011 06:36:58 PDT

10 brands that won't be around in 2012 - Business - US business - msnbc.com

Most Common Interview Questions and Their Best Possible Answers

Tue, 28 Jun 2011 07:01:02 PDT

An interview is a great opportunity to convince prospective employers about the tremendous value you will add to their organization.

Why Social Is The Next Frontier of Ad Targeting

Tue, 28 Jun 2011 07:04:36 PDT

Mr. Price believes the next phase of ad relevance won't be tied to keywords as much as to personal relationships, and that's where

Google Evolves from Search Results to Love Results

Tue, 28 Jun 2011 08:06:15 PDT

A new page on Google's site doesn't care what you're searching for. It just has one simple question for you—"What do you love?"

Why Ad Agencies Should Act More Like Tech Startups

Thu, 30 Jun 2011 02:38:23 PDT

Recently, I tweeted: @reiinamoto: 'In order for agencies to stay relevant, they must embrace the Culture of Code.' This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late.

Ad of the Day: KayaKing Jumbo Peanut Choking

Thu, 07 Jul 2011 04:39:36 PDT

Pomegranates 'Ad of the Day' special find! To view more funny ads and read industry relevant articles please visit our blog located at www.pom8.com. ?

Ad of the Day - Wolf Hot Sauce Hand Dryer

Thu, 07 Jul 2011 09:54:37 PDT

Ad of the Day - Coca-Cola Light

Thu, 07 Jul 2011 09:58:07 PDT

Ad of the Day - Mischief Scissors

Thu, 07 Jul 2011 10:00:52 PDT

Ad of the Day: Jesus Saves Dunkin' Donuts

Thu, 07 Jul 2011 10:11:48 PDT

Pomegranates 'Ad of the Day' special find! To view more funny ads and read industry relevant articles please visit our blog located at www.pom8.com. ?

Ad of the Day: Sharp Nail Polish

Thu, 07 Jul 2011 10:14:03 PDT

Ad Agencies Must Reinvent and Give Tailored Resources to Clients

Thu, 07 Jul 2011 10:15:44 PDT

The question is not of numbers or size, but more of quality of service. As more businesses are established, more agencies are required to handle the competing businesses or brands.

Creating a Powerful Marketing Communication Strategy

Thu, 07 Jul 2011 10:19:23 PDT

A powerful marketing communication strategy should serve to make your business stand out from the crowd. This article discusses several strategies to develop your own compelling core marketing communications piece.

How to Select The Perfect Color for Your Website

Thu, 07 Jul 2011 10:22:22 PDT

The Internet is an almost inexhaustible source of applications and sites and given the current trend the future will bring a steady growth both in numbers but also in importance. The winner of this avalanche of possibilities is definitely the Internet user who

Would You Pay $1000 for Jeter's Dirty Sock... What is This Ad Agency Up To?

Thu, 07 Jul 2011 10:26:30 PDT

Yankees fans are champing at the bit to see Derek Jeter finally reach his 3000th hit—something that no Yankee has ever done—and with only three hits to go, that feat could be accomplished in the next game or two. But where baseball fans see an historic event, marketers see dollar signs.

iPhones in Space

Thu, 07 Jul 2011 10:30:08 PDT

NASA is taking austerity seriously. The agency is sending up a duo of Apple iPhone 4s into space to conduct a series of experiments using a $1 app.

Pomegranate Launches Pawng

Sun, 10 Jul 2011 12:50:40 PDT

Pawng is a one-of-a-kind website dedicated to aggregating comprehensive and current information on the pawn, secured lending and micro lending industries. The pawn industry is traditionally a brick and mortar business that has been slow to adopt an online presence

How Formulaic is the Creative Industry? Consult the Wheel of Concept

Sun, 10 Jul 2011 06:15:26 PDT

You’re pitching a deck of big ideas to your client tomorrow. Problem is you have no big ideas and no deck. What’s a creative to do? Well you could pull an all-nighter and rack your brain for ideas, or just consult the Wheel of Concept.

Ad of The Day: The Force: Volkswagen Commercial

Wed, 13 Jul 2011 02:07:48 PDT

Are Side Projects Keeping Your Agency Busy? @darrylohrt @adage

Tue, 19 Jul 2011 03:04:17 PDT

Does your agency have a side project? Something that you're finding time for in between the work you're doing that pays the bills? In a world of bloated in-boxes, presentation decks and meetings, you might wonder

Google Advertising Calls to Action @RoyMorejon

Tue, 19 Jul 2011 04:14:44 PDT

We chose to share this great article that internet marketer Roy Morejon authored about the 'Perfect Ad' campaign that Google recently launched. Roy stresses the importance of a simple and clear CTA (call to action).

Ad of the Day: Wild. Nocturnal.

Tue, 19 Jul 2011 06:46:07 PDT

Ad of the Day: Dorito's

Tue, 19 Jul 2011 06:57:14 PDT

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} Pomegranates 'Ad of the Day' special find! To view more funny ads and read industry relevant articles please visit our blog located at www.pom8.com.

Ad of the Day: Budweiser: 'Wild West'

Tue, 19 Jul 2011 07:01:32 PDT

Ad of the Day: Coca-Cola 3D

Tue, 19 Jul 2011 07:05:47 PDT

Ad of the Day: Heineken Walk in Closet

Tue, 19 Jul 2011 07:11:36 PDT

Ad of the Day: Scratch and Win

Tue, 19 Jul 2011 07:18:03 PDT

Product of the Day: Yoga Straw

Tue, 19 Jul 2011 07:20:07 PDT

Ad of the Day: Smart Listens to Head Stupid Listens to Heart

Tue, 19 Jul 2011 07:26:01 PDT

I Hate Ad Agencies (.com) @MascolaGroup

Tue, 19 Jul 2011 07:41:50 PDT

Yes, it really exists. www.IHateAdAgencies.com is a web site supposedly dedicated to those who believe that the ad industry is now at its lowest point ever, and that there are any number of reasons for the good people

5 Strategies Most Successful Businesses Use Online

Tue, 19 Jul 2011 07:52:41 PDT

Most successful businesses found online typically share certain characteristics insofar as the strategies they use. Their basic philosophy is built around the attitude of taking action when and where needed with minimal hesitation. However marketing an online business also involves the use of a good deal of strategic thinking so

21 Creative Ways To Increase Your Facebook Fanbase @smexaminer

Tue, 19 Jul 2011 07:59:59 PDT

Facebook fan page marketing: 21 ways to create strategic visibility and promote your Facebook fan page

The Original Adman @adweek

Tue, 19 Jul 2011 08:08:36 PDT

The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson, now CEO of digital for Omnicom, a holding company that earned more than 18 percent of its revenue from digital in 2010.

Why Clients And Their Ad Agencies Behave Badly @BrandingInsider

Tue, 19 Jul 2011 08:16:23 PDT

Why is the client/ad agency relationship so complicated and fraught with drama on both sides? Seemingly, the business relationship between clients and their marketing agencies seem to have ever-shorter life spans. True enough, the marketing game is a tough business...

Ad Agencies: What Has Social Media Done for You? @michaelgass

Tue, 19 Jul 2011 08:25:08 PDT

How can an agency help a client monetize their social media when they don’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to ask

David Rogers Agency Owner About: How to Become Successful Working With An International Client

Fri, 29 Jul 2011 12:36:43 PDT

David Rogers, the owner and creative partner of a small Nottingham-based packaging and brand design consultancy We Are Pure. In this interview to Popsop.com’s editor Ekaterina Belan he shares

Analysis Of Agency Costs Report Completed

Tue, 02 Aug 2011 10:36:12 PDT

The 2010 Analysis of Agency Costs report, showing cost and income figures of member agencies, is now completed. The results of the report are presented in two parts

How Pomegranate Uses Technology To Work Outside The Cubicle And Work Remotely

Tue, 02 Aug 2011 03:02:22 PDT

Road warriors increasingly are able to work remotely as if they were in the corporate office.

Intuit Brainstorm Helps Companies Surface Good Ideas

Wed, 03 Aug 2011 09:35:28 PDT

Intuit publicly launched Brainstorm, its web-based collaboration tool that had only been previously used internally at the company, on Tuesday.

Goodbye Print Advertising.... Hello Future!!!

Mon, 08 Aug 2011 12:27:16 PDT

Here we go! And check out some of the references below as well - Sprint is ALREADY making NFC ready phones! via ?NFC Enabled Smart Poster for Basketball

Telling Nike’s Story

Mon, 08 Aug 2011 12:37:28 PDT

Nike is always doing something newsworthy, whether it's creating a game-changing new sneaker or sponsoring a major sporting event,

2 Ways You Shouldn't Pitch An Idea

Mon, 08 Aug 2011 13:21:35 PDT

Coming up with ideas is easy. Selling them to strangers is hard. Entrepreneurs and executives alike often go to great lengths to explain how their concepts are novel and profitable, only to be rejected.

Facebook Use May Lead To Psychological Disorders In Teens

Mon, 08 Aug 2011 13:42:59 PDT

Psychologist Larry Rosen presented on the positive and negative side effects of social networking on teens at a recent psychology convention.

How One Ceo Bends The Rules To Get The Most Out Of Millennials

Mon, 08 Aug 2011 13:52:59 PDT

The vast majority of them are members of the millennial generation -- born after 1980 -- and some of their requests might be considered audacious by executives many years their senior.

Augmented Reality Kills The Qr Code Star

Mon, 08 Aug 2011 03:16:17 PDT

Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that's a little like Google's Goggles. In one swoop it may have turned AR apps from

Agencies Pass On 'the Pitch'

Mon, 08 Aug 2011 03:28:27 PDT

Ad agencies are passing on doing reality tv show called the Pitch. They don't want ot share their creative process.

Iphone And Android Have Regional Devotees

Mon, 08 Aug 2011 03:35:21 PDT

The north and south of the United States have always had opposing personalities. A recent study shows that technology might be the most recent indicator of the divide.

Band Plans To Give Fans Free Music Via Bluetooth During Concert

Mon, 08 Aug 2011 03:41:33 PDT

Data Romance will be asking fans to activate the Bluetooth on their phones in order to instantly receive free songs

Good Ideas And Great Ideas

Mon, 08 Aug 2011 03:48:41 PDT

A great idea inspires others to push it even further than the originator ever imagined. Good ideas, if they are to become great, must be

The 50 Best Websites Of 2011

Tue, 16 Aug 2011 06:16:45 PDT

Time Magazine honors the scrappy newcomers and established players that make the Web so useful, entertaining and just plain indispensable... Read below.

3 Rules For Engaging Humor When Promoting Your Brand’s Image.

Wed, 17 Aug 2011 12:27:05 PDT

We often see bold, edgy and totally spot-on campaigns that employ humor to attract consumers. A recent Jose Cuervo campaign made me and my Vertical Marketing Network coworkers

10 Ways To Find Meaning In Your Work

Wed, 17 Aug 2011 13:04:11 PDT

Many people have a difficult time finding meaning in their work. They bounce from one job to another in hopes of finding fulfillment but they forget that finding a great job is about figuring out who we are and what we love doing. We found this excellent article about findthing the perfect job for the perfect 'you' written by: dailyBlogma, read more.

Mike Fridgen – Ceo Of Decide Exclusive Interview By Ideamensch

Wed, 17 Aug 2011 13:13:08 PDT

Mike Fridgen is a serial entrepreneur with more than 15 years of experience launching successful consumer Internet companies, which is one of the main reasons why we chose to highlight this exclusive interview by IdeaMensch.

Diet Coke Gets A Makeover

Wed, 17 Aug 2011 03:24:59 PDT

Coca Cola is 125 years old this year, and the first official extension of the brand, Diet Coke, was launched in 1982. So the Turner Duckworth design firm, based in San Francisco, were asked to give the can a makeover. We wanted to shar this exciting new marketing re-brand with you. Read more below:

Web Presence Optimization: How Ppc Boosts Organic Traffic

Wed, 17 Aug 2011 03:41:29 PDT

When it comes to optimizing your web presence, a recent study by Google confirms what most online marketing professionals have been insisting for years:

Loreal And Maybelline Get A Dedicated Shop Within Ipg

Wed, 17 Aug 2011 04:11:45 PDT

McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline. Interpublic Group’s McCann Erickson is a key global creative agency for L’Oréal and adapts and distributes the Maybelline work of sister shop Gotham outside the U.S.

China To Become The No. 2 Ad Market In The World

Wed, 17 Aug 2011 04:28:30 PDT

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power.

What Can Social Media Tell Us About American Society?

Wed, 17 Aug 2011 04:36:46 PDT

America is obsessed with its social media tools — more than half of all Americans have a social networking profile. But what does social media tell us about American society? Is our use of social tools a reflection of our interests and behaviors?

Lucky Woman Who Won Lottery Four Times Outed As Stanford University Statistics Phd

Wed, 17 Aug 2011 04:44:58 PDT

Joan Ginther, 63, won almost $21 million since her winning spree began in 1993. At the time that she won the fourth jackpot, the AP wrote that her chances of winning the lottery was 1 in 18 septillion, (18 with 24 zeros after it) almost an impossibility.

How Much Should Freelancers Charge

Mon, 22 Aug 2011 10:45:07 PDT

Congratulations and welcome to the exciting world of working for yourself. Putting a price on your services is one of the biggest challenges freelancers face. You don't want to

The Greatest Adman Who Never Was

Wed, 31 Aug 2011 13:00:00 PDT

After decades of being overlooked by the advertising establishment he helped create, Cornelius Trunchpole is finally getting his due—although it's hard to say exactly how much he's due, seeing as how he doesn't exist.

When Choosing An Ad Agency, Don't Consider Size; Consider Collaboration

Thu, 01 Sep 2011 13:00:00 PDT

The debate between big advertising agencies and small agencies goes on. A spate of recent articles and op-eds has agencies big and small continuing to take pot shots at one another.

Don't Let Your Ad Agency Be A Cover Band

Fri, 02 Sep 2011 13:00:00 PDT

Our industry is comprised of countless talented agencies. And yet the majority of them manage their operations as if they're in cover bands.

Ad Agencies Should Kiss For New Business

Sat, 03 Sep 2011 13:00:00 PDT

The K.I.S.S. principle, "keep it simple stupid" is a great maxim to remember when developing a new business program for small to mid-size ad agencies, digital shops and PR firms.

Five Things Ad Agencies Have To Get Good At

Sun, 04 Sep 2011 13:00:00 PDT

Focus on innovation, embrace speed, master engagement, attract better talent, liberate the next generation.

How To Intern At An Advertising Agency

Mon, 05 Sep 2011 13:00:00 PDT

A great way to start a career in the advertising industry is to get a job as an intern at an advertising agency. This allows a student who is currently

Don't Get Too Caught Up In Your Agency's Future

Wed, 07 Sep 2011 13:00:00 PDT

Having tunnel vision on "what's next" poses some substantial risks for the present -- specifically, missed opportunities and stunted growth for your agency.

Ad Agencys Steals Logo, Gets Caught, And Says...

Thu, 08 Sep 2011 13:00:00 PDT

I’ve heard that people have been questioning our new logo. Allow me to explain. I’ve always loved timeless, beautiful things. So it’s not a coincidence that the logo looks like a 100 year old ligature.

How To Attract Ad Agencies

Fri, 09 Sep 2011 13:00:00 PDT

It might seem as though as the potential client, you wouldn't have to work to attract an ad agency to work with you. However, business-to-business relationships are always two-way streets and the ad ...

Are Your Customers Becoming Digital Junkies?

Sat, 10 Sep 2011 13:00:00 PDT

Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.

Small Agencies Winning Against Big Agencies

Thu, 15 Sep 2011 12:30:00 PDT

We're in a pitch against two much bigger agencies. I wish I could trash them, but I admire them both and they've done some beautiful campaigns.

Copywriting Is Dead… Long Live Copywriting!

Fri, 16 Sep 2011 02:57:41 PDT

There are two sides to every coin and for this coin one side says "Who needs copywriting when an image speaks a thousand words..." The opposing argument is that campaigns like "Just Do It" or Levi's "Go Forth" campaign which rely heavily on copy/content to get the 'message' across.

The History & Evolution Of Crowdfunding

Mon, 19 Sep 2011 05:26:14 PDT

Though it's gained traction on the web in recent years, microfinance is a concept that has its roots in the 1700s.

Is Digital Killing The Luxury Brand?

Tue, 20 Sep 2011 13:00:00 PDT

High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which has gotten over 16 million views on YouTube.

Maybelline's Live from the Runway on Youtube Powered by Pomegranate

Wed, 21 Sep 2011 13:00:00 PDT

This year, Maybelline chose to work with Pomegranate and YouTube to develop a unique destination for fashion enthusiasts to experience the runway during Fashion Week - live

Espn's Sportsnation On Youtube Powered By Pomegranate

Wed, 21 Sep 2011 13:00:00 PDT

Pomegranate partnered with YouTube and Toyota to put together this destination that will run throughout the sports season with continually updated user-generated content.

Pomegranate Client 'Tasty Brand' Featured on CNN Money

Wed, 21 Sep 2011 10:56:11 PDT

Tasty Brand's CEO Liane Weintraub gives straight talk about the challenges of building a business in this Q&A with CBS radio expert Steven Greenberg.

Spec and Crowdsourcing Work Hurts Us All

Thu, 22 Sep 2011 13:00:00 PDT

Mention the word ‘spec’ in a room of design professionals, and you will hear resonating boos and witness faces cringe in discontent. Why you may ask? Well it’s a slap in the face to say the least to the design and advertising community. Spec work is any type of work done by a creative individual (designer, copywriter, illustrator, etc.) for a potential client or future employer with no guarantee of compensation. On rare occasions, if the client likes the work provided, he/she may pay you, but probably not what the work is actually valued at

What Facebook’s Changes Mean For Marketers

Fri, 23 Sep 2011 06:35:00 PDT

Facebooks redesign has put the onus on marketers to make better, more relevant content, marketing execs say.

Pros And Cons Of Freelancing: A Passion Or A Profession?

Sat, 24 Sep 2011 03:00:00 PDT

First of all we need to know what a freelancer is and what “freelancing” means? A freelancer is usually a self-employed person who works as a web designer, developer, content writer or even a blog

Facebook Giving Free Ads To Small Businesses

Mon, 26 Sep 2011 12:00:00 PDT

Facebook will be awarding free advertising space on its platform to 200,000 small businesses in the U.S. as part of a

Powered by POM8: How Coachella Webcast Changed The World!

Tue, 27 Sep 2011 02:00:00 PDT

Although YouTube and others have streamed plenty of other live events, Coachella's Webcast of more than 60 acts on three separate channels was the biggest example yet of a trend that is radically democratizing the music world.

5 Tips For Getting Celebrities Involved With Online Cause Campaigns

Wed, 28 Sep 2011 03:00:00 PDT

Celebrities can be a huge help to any non-profit, but how can you actually get one or two on board? We spoke to organizations that have had real success.

Top Ten Rules Of Doing Business Online

Thu, 29 Sep 2011 12:10:42 PDT

1. Respond quickly. The web is full of websites that may grab your customer’s attention from you. Be sure you give them the info NOW, while you are still on the mind. 2. Provide the prospect enough information as you possibly can to make an educated decision?. You need to make the shopping process as simple as possible. Provide them with the answers to almost all their questions so that they will feel at ease buying your products.

Why Facebook Timeline Will Be Huge For Brands

Fri, 30 Sep 2011 12:00:00 PDT

Users have been abuzz over the possibilities of Facebook's Timeline, but brands should be excited too. Here's a look at the possibilities.

15 Tips On How Successful People Think

Mon, 03 Oct 2011 04:00:00 PDT

The world's most successful people have one thing in common: they think differently from everyone else...

Apple Unveils iPhone 4S

Tue, 04 Oct 2011 13:29:44 PDT

The next-generation iPhone also will be available on Sprint's wireless network for the first time, in addition to AT&T and Verizon. A model with 16 GB of storage starts at $200 with a two-year wireless contact; the 64 GB model costs $400.

Are You Nailing Your Pitch?

Wed, 05 Oct 2011 04:00:00 PDT

The most popular question asked at a network meeting, sales meeting and of most business professionals is “What do you do?” At some network meetings

The 11 Best Steve Jobs Quotes: Remembering The Apple CEO

Thu, 06 Oct 2011 03:20:47 PDT

In an era in which accolades often seem devalued by overuse, Steve Jobs was that rare figure who really did leave an imprint as enormous as his outsized reputation. As much as anyone who lived during his years, he altered and updated the nature of many aspects of modern reality.

The 1997 Video That Explains The Marketing Genius Of Steve Jobs

Fri, 07 Oct 2011 06:00:00 PDT

After he returned to Apple, Mr. Jobs needed to buy time. He hired Chiat/Day, which created the branding campaign that saved Apple.

How The Remote Workforce Is Changing

Mon, 10 Oct 2011 13:00:00 PDT

Mashable spoke to human resources professionals and other experts to get some insight on how companies are broaching work-from-home policies.

20 Marketing Ideas To Stay Ahead In Business

Tue, 11 Oct 2011 06:00:12 PDT

Marketing ideas for your small business can help in attracting the clients on a large scale. In a small business, commercializing at times can really be a very daunting task. There are some ideas which could help you in grabbing the clients...

Ultraviolet Adds Streaming Access To Dvd And Blu-ray

Wed, 12 Oct 2011 05:00:12 PDT

With consumers watching movies on everything from their smartphones to their iPads, buying a DVD version that can only be played on a TV set or computer seems pretty limiting these days.

Obama Crowdsourcing To Support American Jobs?

Thu, 13 Oct 2011 05:00:12 PDT

This just in... So apparently the oval office is launching a crowdsourced based creative design contest in efforts to bring jobs back to America... ummm.... this is one of the most absurd things I've heard all week. Crowdsourcing does not create jobs it takes them away from people! You have 10 designers spending a cumulative 100 hours designing what will only be paid out as 10 hours of work. Crazy! Read more below:

25 Essential Apps For Your New Iphone 4s

Fri, 14 Oct 2011 07:00:00 PDT

Mashable compiled a short list of our absolute favorites. Here you’ll find social standbys, top music hits, super addicting games, practical utilities and a few up-and-comers.

5 Trends That Will Shape The Future Of Mobile Advertising

Tue, 18 Oct 2011 02:22:11 PDT

Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite some perceptions to the contrary, we can safely assume it’s an area to watch in the coming years.

The Agency Model About To Expire?

Wed, 19 Oct 2011 03:00:00 PDT

I've met with a few CMO's and agency heads in the last few weeks and was astonished how painful relationships between agencies and brands have become. This is not just a feeling, it's a major data point in a survey released by RSW/US: A client's look ahead at agencies.

Ad Agency New Business, First Build a Relationship

Thu, 20 Oct 2011 03:00:00 PDT

You're probably heard this before - people buy from people they like. So stop presenting and instead try building a relationship. When you're successful, closing the deal becomes a matter of deciding when to start, which is a fun way to add new business.

What’s In Your Name? Check Social Media Before Naming Or Rebranding

Fri, 21 Oct 2011 04:00:00 PDT

From start-ups to rebranding, businesses often struggle to find the right name for their company or product. Is the name unique enough to differentiate us from the competition? Will clients easily be able

Iphone 4s: Siri Learns How To Pour A Beer [video]

Mon, 24 Oct 2011 04:11:44 PDT

Who knew the iPhone 4S’s Siri could learn how to do so many useful things? Case in point: These guys have trained her to “pour them a beer.”

Apple Could Release TV Set in 2012

Tue, 25 Oct 2011 03:00:00 PDT

Apple is working on a TV set that could appear by the end of next year or early 2013.According to three unnamed sources, Jeff Robbin, a software engineer who helped create iTunes and the iPod, is leading development on an Apple TV set that goes far beyond the $99 console the company currently has available.

Facial Monitoring The All-Telling Eye.. Future Advertising?

Tue, 25 Oct 2011 04:00:00 PDT

IMAGINE browsing a website when a saucy ad for lingerie catches your eye. You don’t click on it, merely smile and go to another page. Yet it follows you, putting up more racy pictures, perhaps even the offer of a discount.

Advertising Is Water: A Special Report on the Future of Marketing

Wed, 26 Oct 2011 04:00:00 PDT

Introducing a week-long Atlantic take on the science of shopping, the secrets of marketing and the future of advertising.

The Paper Adver Game

Wed, 26 Oct 2011 03:00:00 PDT

I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been the first to launch a 4G mobile network.

Sony Geeks Guide to Get Girls

Thu, 27 Oct 2011 03:00:00 PDT

Sony has launched “A Geeks Guide to Get Girls”, a creative web series designed to promote its latest gadget, the SRS-BTV25 Bluetooth® wireless speaker for SmartPhone, iPhone and iPad. Launched on a range of

Stop Saying Viral Video

Fri, 28 Oct 2011 06:00:00 PDT

We began applying the viral term to digital environments with the invention of the computer virus. This made some sense. Computer viruses often primarily function to reproduce themselves; to seize the normal functions of the system and use it

Co Creation and the Future of Advertising Agencies

Fri, 28 Oct 2011 07:00:00 PDT

As part of the trend toward the “disintermediation” of agents (think travel agents, insurance agents) marketers are increasing going around agencies to work directly with the media, production companies, and even directly to creative talent via crowdsourcing.

Narcissism Is the Fast Food of the Soul

Sun, 30 Oct 2011 06:00:00 PDT

Society has been discussing the negative effects of advertising for decades. But now, suddenly a real backlash is occurring with concrete changes emerging in countries around the world.

How Cellphones Shape the Lives of College Students

Mon, 31 Oct 2011 04:00:00 PDT

The majority of college students today use smartphones — although three-quarters don’t foot their own bills. Not surprisingly, this has changed the classroom dynamic. Some 88% text during class; 40% use their phones for last-minute test prep; and a quarter take their devices out during each class.

Bill Gates Responds To All The Potshots Steve Jobs Took At Him In His Bio

Tue, 01 Nov 2011 13:00:00 PDT

Bill Gates was on ABC's Sunday news show "This Week," and responded (we think for the first time) to Steve Jobs' posthumous criticisms that appeared in the Walter Isaacson biography.

Amount of Data Shared Online in 1 Week is More than Hubble Telescope in 20 Years

Wed, 02 Nov 2011 06:00:00 PDT

The amount of data shared online in one week tops what the Hubble Space Telescope collected in its first 20 years. Here's a snapshot of our habits…

Adobe Buys Ad-Platform Auditude

Thu, 03 Nov 2011 03:00:00 PDT

Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing.

Is Any Publicity Good Publicty?

Fri, 04 Nov 2011 03:00:00 PDT

Some publicists and public relations pros still have a sign on their desks that read: "There's no such thing as bad publicity."

What's in a Story?

Mon, 07 Nov 2011 02:00:00 PST

In the latest episode from the Creatives Roundtable, Party's Masashi Kawamura, Ale Lariu of SheSays and Shout, AKQA's Rei Inamoto, 180 L.A.'s William Gelner and others continue the discussion about what "campaign" really means today, and question the usefulness of the word "storytelling" when it comes to the work.

One Way to Automate Your Online Marketing Efforts

Tue, 08 Nov 2011 02:00:00 PST

If news breaks about your business or the industry that your business is in, you most likely want to react, and be seen reacting, to it as soon as possible. Companies try to stay on both sides of this web marketing race by being so-called "thought leaders"

7 Ways to Know if a Development Project Is Worth Your Time

Wed, 09 Nov 2011 03:00:00 PST

Software developers need to be able to know whether a client is worth their time and money. Here's how to recognize a qualified candidate.

16 Advertising Websites to Bookmark

Thu, 10 Nov 2011 06:00:00 PST

I always enjoy seeing some of the creative things other agencies launch out to the internet world, so I have 16 Advertising Websites to Bookmark. I visit 16 websites daily to see some of the industry trends. Some of my favorites websites listed here or adweek.com, andtechcrunch.com

One Day on Earth Crowdsources 11/11/11 Moments Across the World

Fri, 11 Nov 2011 04:00:00 PST

Volunteer videographers around the world are shooting footage Friday for the second “One Day On Earth” documentary, which aims to capture the world in moving pictures.

TRUTH: Women-Led Startups Have Fewer Failures

Mon, 14 Nov 2011 05:07:26 PST

Women own about 40 percent of the private businesses in the United States, according to the Center for Women's Business Research.

YouTube Campaign Seeks to Spark New Immigration Dialogue

Tue, 15 Nov 2011 06:05:09 PST

Jose Vargas and Define American have launched a social media campaign to start a conversation about reforming the immigration system.

What Newton Never Knew: the Physics of Insight

Wed, 16 Nov 2011 05:39:42 PST

An insight is some truth about how your customers understand the world that makes your product meaningful to them. The better the insight, the more meaningful your product becomes, which drives your sales.

Rebecca Black Is Back With Her Third Single

Thu, 17 Nov 2011 06:28:54 PST

Rebecca Black is one of those over night indie sensations that kind of got famous on accident. Whether you like her or not she's making a dent on the scene and has learned to embrace what made her famous. Even though today's article may not relate 100% to the average creative agency this success story has valuable implications

40 Strangest Agency Names, and Where They Came From

Fri, 18 Nov 2011 03:25:31 PST

If you were launching a new agency today, what would you call it? A group of young social-media marketers in Paris recently went with Kids Love Jetlag, which joins sister agencies Hello, Sunshine and Furious Monkeys as part of France's eccentric Fred & Farid Group. Since hearing about this new shop, we've been thinking a lot about oddly named agencies. Some, like Razorfish

16 Online Resources for Preparing the Perfect Thanksgiving

Mon, 21 Nov 2011 04:08:50 PST

Read on to discover 16 online resources that can help plan a successful and fulfilling Thanksgiving holiday.

Marketer of the Year: Coca-Cola

Tue, 22 Nov 2011 05:24:26 PST

In its 125 years, Coca-Cola has been one of the world's most dependably good marketers. But there have been rougher times, as Joe Tripodi isn't afraid to admit.'We honestly believe that the company, probably 10 years ago, lost its way through arrogance, hubris,' said the chief marketing and commercial officer at Coca-Cola.

Can Nike Popularize Running in China?

Thu, 24 Nov 2011 04:07:30 PST

Today's featured article comes while millions all over America are celebrating turkey, stuffing, and mashed potatoes. My wife and I ate earlier than usual this year (around noon) and have already gone on the 'after Thanksgiving run,' or rather she went; I took a nap. While sifting through the thousands of blogs that exist through out the advertising network, one stuck out in particular, Nike's attempt to popularize 'running' in China by taking ordinary people's stories that like to run and sharing them with a nation that views running as a punishment or lonely sport.

Can Creativity Be Crowdsourced?

Mon, 28 Nov 2011 02:39:57 PST

Much has been made of savvy marketers using "crowdsourcing" to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell's IdeaStorm, Starbucks' MyStarbucksIdea, The Netflix Prize and Lego's invite-only community. But quite recently a much different discussion has emerged, as crowdsourcing is starting to change the very way we think about creativity, both online and off.

Dream Water Chooses Pomegranate as Agency of Record

Wed, 21 Dec 2011 03:42:42 PST

Innovative advertising and digital media agency Pomegranate today announced a formal agreement to act as agency of record for Dream Water. In this role, Pomegranate is responsible for executing a mixed-media strategy to help re-brand and increase the companies sales. Dream Water is the developer and distributor of an all-natural formula for sleep and relaxation beverages. With Pomegranate’s award winning team at the center of the digital strategy, the Dream Water website and other online properties will provide an environment where sleep deprived consumers can learn more about this first of its kind natural sleep supplement.

Powered by Pomegranate - ESPN SportsNation

Wed, 30 Nov 2011 12:56:08 PST

Pomegranate recently partnered with ESPN, Saatchi & Saatchi, Toyota, and YouTube to launch SportsNation Fanalyst, a destination for sports enthusiasts to become experts and to share their sports knowledge via an engaging online social experience. Contestants record and upload 15 second videos in response to the current week's question announced on SportsNation; like 'Who is the most overrated team in the NFL?'

How Agencies, Clients Can Effect Future Change

Tue, 29 Nov 2011 05:08:39 PST

The future holds…the new agency model, the new client model and the new world model. What do I see as the new agency model of the future and how will that align with a new client model? And ultimately, how will both have the ability to feed into and help drive what I would call a new world model?

YouTube Gets Its Biggest Makeover Ever!

Fri, 02 Dec 2011 12:42:07 PST

Google just flipped the switch on a redesign of YouTube. It's brighter. It's hipper. And most of all... it's moe 'Google-like'. Check it out!

9 Ways To Increase Your Productivity While Working From Home

Sun, 04 Dec 2011 03:58:11 PST

If you’re working from home, chances are you’re a freelancer, consultant, or small business owner. This means your ability to get paid is directly tied to how productive you are. As a freelancer, wasting time equals wasting money.Here are some tips on how to stay focused as you move through the workday, while still enjoying all the unique benefits of working at home.

The Biggest Marketing Challenges for 2012: How Can You Keep Your Job?

Mon, 05 Dec 2011 05:08:11 PST

The New Year promises to be full of events of monumental importance, ranging from a U.S. presidential election to the possible end of the world. But nothing will be more important to every self-respecting marketer than staying employed for another 12 months.

10 Proven Strategies of High-Performance Teams

Tue, 06 Dec 2011 05:08:43 PST

Who drives product innovation? The answer is small, entrepreneurial development teams — better known as “agile teams” in the high-tech industry. These types of teams are obviously essential for startups, but many large companies approach team-building in the same way, especially those that lead the industry in terms of product revenue. This is not to say the corporation doesn’t play a crucial role — it most certainly does — but mostly by creating an environment for success, by removing obstacles, setting a clear vision and providing essential tools and training.

Why the New Jobs Act Is Good for American Startups

Wed, 07 Dec 2011 10:50:19 PST

The economic uncertainty of the past few years has created a unique opportunity for regulatory reform that directly benefits small businesses, startups and entrepreneurs – the true engines behind job growth. Now is the time to make sure politicians know that they must act, not just talk. Making their way through Congress now, a series of pro-small business bills aim to provide more access to capital, small firm hiring and investment incentives, and a reduction in small regulatory burdens.

Top 20 Online Marketing Strategies

Thu, 08 Dec 2011 06:16:46 PST

Effective online marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and product...

5 Key Digital Media and Advertising Trends for 2012

Fri, 09 Dec 2011 05:29:04 PST

Mashable's SVP Content & Executive Editor shares 5 digital media and advertising predictions for 2012 at ThinkLA.

5 Things Your Business Can Learn From a Rapper

Sat, 10 Dec 2011 07:04:52 PST

Think you can't learn from someone who busts rhymes? Today's featured article might just prove you wrong. Rapper Daddy-O discusses some important parallels between the rap industry and business world.

Ten Issues Marketers Should Have on Their 2012 Agenda

Sun, 11 Dec 2011 09:41:41 PST

Here are 10 issues for marketers in 2012 from tapping into the power of personalization to developing universal standards for brand valuation.

Tech Firm Implements Employee ‘Zero Email’ Policy

Mon, 12 Dec 2011 02:16:40 PST

Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy. CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and...

How to Drive Engagement and Build Online Communities

Tue, 13 Dec 2011 04:23:00 PST

Building sustainable online communities is no mean feat. Here are four organizations which are reinventing the game of social and making it possible.

The Strange Death of American Innovation

Wed, 14 Dec 2011 12:15:12 PST

All around America there is frustration about a lack of innovation. Could the secret lie in rejuvenating manufacturing?

Correlation or Causation? This is Awesome!

Thu, 15 Dec 2011 01:40:34 PST

Need to prove something you already believe? Statistics are easy: All you need are two graphs and a leading question. Correlation may not imply causation, but it sure can help us insinuate it.

Why Your Business Needs a Mobile Website Right Now

Fri, 16 Dec 2011 03:25:56 PST

Mobile is the new frontier. Is your company ready? Here are some tips to get started.

Steve Jobs: 20 Life Lessons

Mon, 19 Dec 2011 03:26:41 PST

There's a really good chance that you are reading this article on a personal computer and whether it be a PC or a Mac that Steve Jobs invented/inspired it is undeniable that he led an industrial revolution. Today we have decided to feature 20 extremely practical and industry relevant lessons learned form Mr. Jobs.

Freelancing Takes More Than Marketing Tips Discipline and Skill

Wed, 11 Jan 2012 09:25:14 PST

To some Freelancing sounds like the ultimate 'career destination'; the most common misconception into the life of a freelancer is that freelancers spend all of their time doing what they love. For those of us who have actually entered the ring as 'Professional Freelancers' we understand this not to be the case. Legal agreements, trademark paperwork, interacting with deadbeat clientele, taxation, sales, invoicing these are just a handful of the headaches a freelancer will have to deal with. The alternative of course is the Pomegranate Digital Agency model of...

Create Heineken's Next Bottle Design - But You Have to Share the Credit

Thu, 22 Dec 2011 05:44:35 PST

In celebration of the company's 140th anniversary, Heineken in the Netherlands is asking consumers to submit their own designs for a limited edition bottle.

5 Tech Trends to Watch in 2012

Tue, 27 Dec 2011 02:40:24 PST

2012 promises to be a very busy year in all things digital. Here are 5 trends likely to make a big impact in our technologically-enhanced lives.

The Pants You're Buying At Big Retailers Are Actually WAY Larger Than Advertised

Wed, 28 Dec 2011 11:46:15 PST

Your pant size is probably lying to you to make you feel better about yourself, reports Abram Sauer at Esquire. It's called "vanity sizing," and it's the reason why you find out your size is different at the various stores in the mall.

The 5 Hardest Jobs to Fill in 2012

Thu, 29 Dec 2011 06:50:44 PST

While you're planning your company's expansion, you're going to find that talent is in short supply, especially in these five areas.

4 Ways Small Business Websites Can Drive More Sales

Sat, 31 Dec 2011 09:50:46 PST

Don’t have the resources to invest in a web designer or consultant? Try these tips to optimize your small business website on your own.

The Top QR Code Fails of 2011

Mon, 02 Jan 2012 12:41:32 PST

This past year was a big one for the QR code as the mobile call-to-action surfaced in campaigns for The Home Depot, Taco Bell and other mainstream brands. In some cases, however, brands are adopting QR codes without thoroughly thinking through their application.

5 Best Practices for Digital Marketers

Tue, 03 Jan 2012 10:27:22 PST

In 2012, the expanding digital industry is destined to affect marketing. Try Mashable's five resolutions for marketing success.

Why Building a Business in a Boring Industry Can Pay Off

Wed, 04 Jan 2012 04:44:14 PST

Online meetings are boring, and it is precisely for that reason that John Rydell thinks the industry is ripe for disruption. Check out this interview for tips on disrupting your industry.

When is Too Much Too Much in Advertising?

Thu, 05 Jan 2012 01:33:43 PST

With the online ad world awash in impressions, added automation technology can only go so far, argues Undertone's Eric Franchi. It's time for more drastic measures.

One Thing You're Probably Not Using LinkedIn For

Fri, 06 Jan 2012 03:52:19 PST

When it comes to a company's social media strategy, it's easy to get wrapped up in Facebook and Twitter. That's where most of the people are, after all. But for a more professional edge, LinkedIn is...

10 Marketers Reveal How to Be a Better Agency Client

Mon, 09 Jan 2012 01:36:42 PST

Major marketers talk about their resolutions for making the most of their company-ad agency relationship.

Bonavitas Chooses Pomegranate as Digital Agency of Record

Mon, 09 Jan 2012 11:03:25 PST

Pomegranate signs on as digital agency of record for Bonavitas – a revolutionary nutritional supplement company providing all-natural products that enhance weight loss, energy levels and muscle recovery.

When We Do Our Job Right, We Do Much More Than Just Create Ads

Tue, 10 Jan 2012 11:09:33 PST

An ad agency's job isn't just to create ads, but to provide advice and counsel. Achieving this level of of trust requires an honest relationship with clients.

Wacky Ideas Are the Key to Effective Innovation

Wed, 11 Jan 2012 10:43:09 PST

Once a company starts operating, brainstorming often falls by the wayside. But there's a cost to that—big ideas get missed and, unexpectedly, your team's morale may lag.

Canada's Got Talent - Powered by Pomegranate

Wed, 11 Jan 2012 11:09:27 PST

Pomegranate, recently partnered with Nissan and Rogers Media to launch Canada’s Got Talent, the Canadian version of America’s Got Talent, on YouTube.

Silicon Valley vs. Silicon Alley... Is New York the New SV?

Thu, 12 Jan 2012 05:39:06 PST

Every Michigan needs its Ohio State, and New York City has been working hard to become Silicon Valley's.

How an Injured NFL Hopeful Made a Fortune on LinkedIn Instead

Fri, 13 Jan 2012 09:15:09 PST

Lewis Howes is a world record holder and former professional football player who got injured in his rookie season, lost everything and then used LinkedIn to become an Internet millionaire in 2 years. After hitting rock bottom and living on his sister’s couch for half a year, Howes turned to LinkedIn

4 Tips to Keep Your Website Ahead of the Curve in 2012

Sun, 15 Jan 2012 04:48:59 PST

Looking to bring your website into 2012? Check out these four tips to make a big impact on your small business page.

9 Tech Millionaires Under Age 30

Mon, 16 Jan 2012 03:10:19 PST

For those of us who weren't born with prerequisites for professional sports or rockstardom, entrepreneurship is probably the best bet for becoming fabulously wealthy before we hit our mid-life crises.

Hey Zuckerberg, Take Facebook Down for a Day

Wed, 18 Jan 2012 02:29:05 PST

Mashable editor Chris Taylor argues that even the small dent in revenues that would be caused by a Facebook blackout, it would be worth it.

How Well Would Your Twitter Team Handle a Crisis?

Thu, 19 Jan 2012 04:47:59 PST

Time to get back to basics! Make sure you know these tips backwards and forwards to stay ahead of a Twitter crisis.

The Traditional Media Buying Agency Is Dead

Fri, 20 Jan 2012 10:13:39 PST

We’ve seen a lot of change in the media business over the last 10 years. One of the biggest evolutions was the formation of the media buying agency. These agencies were formed to aggregate buying power, derive value from planning and buying, create efficiency by reducing costs and expedite the overall process.

Four Seasons Embraces Digital Marketing, Virtual Experiences

Mon, 23 Jan 2012 11:05:26 PST

Four Seasons VP-Marketing Susan Helstab talks about the company's new customer experiences and revamped website, which will incorporate user-generated reviews.

Why Internet Companies Are Such Terrible Super Bowl Advertisers

Tue, 24 Jan 2012 12:04:09 PST

It's become something of an annual ritual over the last 10 years: an upstart web player throws away a massive marketing investment on an ad that will be forgotten or else remembered for the wrong thing, rather than the desired product, service or idea. Last year's Groupon Super Bowl debacle was just the latest installment.

Pomegranate Brands 'InBloom' App with OK Go and Eytan and The Embassy

Tue, 24 Jan 2012 03:24:25 PST

Pomegranate (aka POM8), recently partnered with indie band heavy hitters, Andy Ross of OK Go and Eytan Oren of Eytan and The Embassy to brand the new iPhone app, InBloom.

Obama’s State of the Union: Where Was the Tech?

Wed, 25 Jan 2012 11:55:01 PST

Why did President Barack Obama spend so little time on technology in his State of The Union address?

New Study Proves Consumers Respond More to Shared Content Than to Paid Placements

Thu, 26 Jan 2012 01:58:20 PST

Marketers have long assumed content shared by friends or other influencers carries more weight than paid placements. Now GE has some proof.

10 Tips for Building a Strong Online Community Around Your Startup

Fri, 27 Jan 2012 06:00:52 PST

A solid social media community can be an enormous asset to any company, but don't expect to grow one overnight. Heed these 10 tested tips.

Can You Hear the Sound of Photoshop CS6 from Adobe?

Sun, 29 Jan 2012 11:00:22 PST

Adobe has released a 'Sneak Peek' video that shows off Photoshop CS6's Camera Raw features and a new darker interface.

Entrepreneurs are Becoming More Famous than New Movie Stars... Is this a Good Thing?

Mon, 30 Jan 2012 01:41:49 PST

You went to an Ivy League school, you mastered the Socratic method as an infant and solving the Rubix cube in less than 5 minutes is your favorite party trick; in short, you’re brilliant. ...

How to Keep An Event Exclusive: Threaten to Cancel It

Tue, 31 Jan 2012 04:35:50 PST

If more than 99 people agreed to come to DDB Stockholm's art gallery event by 9 p.m., the event would be cancelled.

How to Avoid Distraction and Be Productive Working from Home

Wed, 01 Feb 2012 10:58:15 PST

To work successfully from home takes a plan, discipline and focus. It means being able to remember that working from home is about working. Here are some tips on how to make working from a home a productive experience.

Entrepreneurship Tips for a Successful Company

Thu, 02 Feb 2012 11:01:32 PST

Startup founders are often natural-born salespeople when it comes to their ideas. But when it comes to selling themselves, that's a different story. Still, to get work—and funding, especially in the early stages—they have to master the art of marketing. Here's how to do it.

How to Turn Your Customers into Evangelists

Fri, 03 Feb 2012 01:21:53 PST

Steve Jobs (Image via Wikipedia) They’re exactly the kind of customers you want – engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck? Alex Goldfayn, author of the new Evangelist Marketing: What Apple, [...]

How To Market Your Brand Using Pinterest

Fri, 17 Feb 2012 09:49:28 PST

By now, you may (or may not) have heard about the latest social networking buzz called, Pinterest. As a rapidly growing photo collecting and sharing site, Pinterest has reached over 10 Million U.S. monthly uniques faster than any standalone site in history—according to TechCrunch’s ... So, how can Pinterest help market your brand?

Building a Following on Instagram - Why and How

Wed, 29 Feb 2012 12:29:33 PST

Whether you're marketing a brand or business, or you’re an artist trying to build a broader social media presence via Instagram—there are plenty of successful strategies you can start implementing to get you a mass following thus landing your photos on the popular page.

Engagement Media Technologies Chooses Pomegranate As Digital Agency Of Record

Mon, 12 Mar 2012 03:24:11 PDT

Pomegranate has signed on as digital agency of record for Engagement Media Technologies (EMT), an enterprise brand structured to empower global, real-time communication between individuals and brands that is facilitated through mobile and Web. In this creative role, Pomegranate will build and manage EMT’s revolutionary new mobile app., StringFly. StringFly's multi-faceted engagement components include three targeted areas, designed to reach specific markets.

Facebook Timeline Enforced March 30, 2012 – Your Time Is Up!

Thu, 29 Mar 2012 02:14:35 PDT

Although many brands have already taken a walk on the wild side and made the switch to the new Facebook Timeline, there are still thousands of brands who cringe at the idea of such an unwarranted change. As David Bowie sang, “Ch-ch-ch-ch-changes, turn and face the strain,” now big name brands are doing jus that—as their grace period is now up, they face the strain of the Facebook Timeline going into full effect, worldwide on March 30, 2012.

Instagram Goes Mainstream—Now Available for Android

Wed, 04 Apr 2012 08:23:43 PDT

What was once exclusive only to iPhone users, almost becoming a mobile VIP party—Instagram has now opened its doors to Android users and the iPhone community is not happy about it. From elitists professional skaters, photographers and musicians—to lowbrow media and of course your immature crowd that just loves to hate and jump on any bandwagon, iPhone users have made it clear that these Android kids need to “kick rocks and scram.”

Facebook Buys Instagram for $1 Billion

Mon, 09 Apr 2012 12:41:57 PDT

Last week the Interwebs were in an uproar with Instagram opening its doors to Android users. As noted in our prior article, “the iPhone community is not happy about it.” With a surge of Instagram spam going viral with comments and photo-identity stealing, the world of Instagram had drastically changed. Just announced today, dropping an even BIGGER game-changer, Facebook has acquired Instagram for a whopping $ 1 billion dollars!

Brands Choose the First Weekend of Coachella to Market

Thu, 12 Apr 2012 13:41:23 PDT

Spawning as a two-day event in 1999 with an attendance of 25,000 people, Coachella has grown to become the crème de la crème of all music festivals. From music fans to Hollywood celebrities, everyone wants to be a part of Coachella and witness the novelty of all that it radiates.

Inbound Marketing - Providing Quality Information Draws Clients to You

Mon, 16 Apr 2012 02:04:32 PDT

The internet has changed the world, and the way people view traditional advertising continues to change along with it. Get the wind at your back by utilizing inbound marketing tactics to make yourself visible to clients already in search of your expertise.

Friendthem Partners with Digital Agency Pomegranate to Make Connecting Seamless

Mon, 16 Apr 2012 04:52:36 PDT

Pomegranate is so excited to be working with Friendthem, an innovative location-based connectivity app which combines the convenience of online communication tools with the advantages of face to face meetings -- all with the added safeguards of deeply integrated privacy options.

Tumblr Inks Exclusive Deal With Gnip — Opening Social Data Information to Brands

Wed, 18 Apr 2012 03:06:31 PDT

Reaching 20 billion blog posts and 50 million blogs, Tumblr has hit two major milestones the past few weeks. As perfect timing may find this opportunity to further market brands, Tumblr's mass treasure box of social data is finally open for real-time consumption.

3 Tips For Overcoming Social Media Marketing Mediocrity - Broadcasting vs Engagement

Wed, 25 Apr 2012 06:41:27 PDT

Don't "broadcast" your social media marketing messages -- and risk getting them lost in the noise. Break old habits by using these 3 tips as a way to begin supercharging your social media activities for optimal "engagement".

Top 20 Free iTunes Apps – Facebook Remains in the Lead

Thu, 26 Apr 2012 13:46:10 PDT

What’s your smartphone conjunction function? Some of us have numerous screens filled with games and social networking apps, while others keep it strictly business with online banking apps and various calculators. No matter how you choose the functionality of your mobile phone and the apps that it hosts, one thing for sure is that we live in a mobile app-driven world where a great majority of our daily life is now spent in the palms of our hands.

3 Smart Startups Participating in the Evolution of Social Connectivity

Mon, 30 Apr 2012 09:31:19 PDT

If you’re looking to expand the reach of your professional and social networks, there’s no shortage of computer and smartphone tools promising to help you along. Chime.In, VYou and Friendthem are working to improve the ways we meet, relate and communicate. Here are some quick introductions...

10 Ways to Avoid Social Media Mistakes

Thu, 03 May 2012 03:44:35 PDT

Whether you’re running your personal Twitter or four social media networks for three different high profile clients, making even the smallest of mistakes can cost you a lot. At worst, you may even lose some of your following and possibly your job. The sad hard truth is, we all make mistakes. Even the biggest of brands or the best of editors—no one is perfect, we are human and we’ve all fallen victim to ridicule because of our errors. However, there are ways to prevent social media faux pas and there are always clever ways to recover from them.

Pomegranate Founder Recognized by IdeaMensch as Top Los Angeles Entrepreneur

Tue, 08 May 2012 06:08:54 PDT

The IdeaMensch survey of “63 Los Angeles Entrepreneurs To Be Proud Of” includes our very own, Grant Powell. Check out the full list to get a sense of the accomplished crowd he runs with!

A Drawbridge Connecting Mobile and Desktop Advertising?

Sat, 12 May 2012 07:19:38 PDT

Drawbridge, a cross-device ad targeting startup, has emerged from stealth startup mode with an announcement of a $6.5M Series A round of funding led by Kleiner Perkins Caufield & Byers and Sequoia Capital.

Pomegranate Rapidly Building Dream Water® Brand Equity

Mon, 14 May 2012 10:38:17 PDT

According to a recent third-party industry trend analysis, Pomegranate’s creative and marketing strategies have helped develop the Dream Water® brand into a “significant digital presence with unprecedented speed”.

4 Time-Saving Ideas To Make Your Company Blog Work For You

Mon, 14 May 2012 13:13:36 PDT

Managing a company blog is a time-consuming process. Use these 4 time-saving ideas from Pomegranate to quickly generate new and relevant content for company blog posts which your readers will love!

Is the Google Knowledge Graph a Search Engine Game-Changer?

Thu, 17 May 2012 12:24:16 PDT

The Google Knowledge Graph is here...and search has just gotten smarter. What has changed? How will it impact your website?

GM, Facebook, Promoted Posts and the Future of Digital Advertising

Thu, 24 May 2012 06:50:44 PDT

In the wake of the decision by GM to stop advertising with Facebook, lots of voices are debating how effective Digital Advertising actually is. Does this mean brands shouldn’t purchase Facebook ads? How do Facebook's newly launched “Promoted Posts” fit into the equation?

How To Build Client Relationships Through Digital Creative

Thu, 24 May 2012 04:11:09 PDT

Without Powerball-sized promotional budgets, it’s almost impossible to compete in the bigger, louder, brighter and beloved-by-pop-culture-celebrities arena. It’s imperative to put your advertising dollars in places where they will make the most impact. Here are 3 cost-effective digital strategies to help you build meaningful client relationships...

5 Reasons Why You Should NEVER Use a Staffing Agency

Thu, 31 May 2012 10:38:23 PDT

To the uninitiated, contracting for talent from staffing agencies may seem like a hassle-free and convenient solution to your problem...but have you considered this decision from all angles?

How To Leverage the Business Networking Power of Linkedin

Thu, 31 May 2012 11:23:37 PDT

Take these first few business networking steps on Linkedin -- and you’ll be shocked at how easy it is to attract the notice of other like-minded go-getters interested in your company or brand.

Secrets of a Successful Blog Post

Wed, 06 Jun 2012 11:04:00 PDT

“It was one of the best blog posts I’ve ever written, but nobody tweeted it, nobody shared it, nobody commented on it and it drove no traffic to my website.” If you blog with any regularity, I’m willing to bet you’ve witnessed this phenomenon: The great, but unnoticed, blog post. Here's some advice from 3 blogging experts about how they authored some of their most successful blog posts.

Beyond Instagram - 3 Photo and Video Apps Focusing on the Future!

Fri, 08 Jun 2012 02:25:42 PDT

Now that the billion-dollar news cycle surrounding the sale of Instagram to Facebook is beginning to subside, the time has arrived for us to take a look at some of the other photo and video apps with surprising functionality and feature sets.

FPR (Facebook Page Resuscitation) - 4 Tips to Kickstart the Heart of Your Social Media Presence

Fri, 15 Jun 2012 02:39:29 PDT

If you’re like many business owners, over the past few years your company has managed to build up the number of your Facebook Page fans - but you haven’t done much with them. Perhaps it’s time for some Facebook Page Resuscitation.

Marketing Your App Part 1 - The First Line

Fri, 22 Jun 2012 02:46:52 PDT

You’ve finally developed the world’s perfect app. Congratulations. The easy part is finally over. Now it’s time to market...

Facebook Pulls “Find Friends Nearby” After Friendthem Threatens Lawsuit

Tue, 26 Jun 2012 02:44:46 PDT

Pomegranate believes Friendthem represents an exciting idea - the next step in connection technology - and a way to enhance lives by offering everyone the chance to connect with the world seamlessly and safely.

Marketing Your App Part 2 - Stuck in the Middle

Fri, 29 Jun 2012 04:35:10 PDT

In last week’s blog post, “Marketing Your App Part 1 - The First Line”, we took a detailed look at how the first line of your App Store description can play a major role in making or breaking the successful marketing of your app. This week, we’ll move beyond the first line - and take a look at a few of the essentials and best practices you can use to optimize the middle of your App Store description.

Creating Viral Videos - It’s All About the Contrast

Fri, 06 Jul 2012 12:14:27 PDT

What makes a video go viral? How and why do they capture our imagination?

Marketing Your App Part 3 - Wrapping up the Writing

Fri, 06 Jul 2012 04:02:36 PDT

In Pomegranate's, “Marketing Your App Part 3 - Wrapping up the Writing”, we inform you how to wrap up the process of writing your App Store description.

Breaking News - Crazy Crowdfunding Krumping Parrot Raises Awareness in Union Square - NYC!!!

Tue, 10 Jul 2012 08:31:25 PDT

We know you’re curious - so, without further ado, here is what it looks like when a parrot gets down in NYC’s Union Square to the soundtrack of Brooklyn’s best buskers. Moon Hooch!

3 Tips to Make Bloggers Love You and Write About Your Startup

Sat, 14 Jul 2012 06:08:44 PDT

You’re launching a startup. You’re unleashing a new product on the world. You’re adding functionality. You’re quitting your job and attempting to crowdfund some idea you have into a new life for yourself. Wouldn’t any one of these activities, and countless others, be a little bit easier if you just had a few blogger friends who happened to write about your industry?

4 Ways to Practice Random Acts of Social Media Engagement

Fri, 20 Jul 2012 12:42:24 PDT

So...you’ve managed to wrangle in a whole bunch of followers on your social media accounts. Now what? How do you parlay the audience you currently have the attention of into greater reach and exposure for your social media messaging?

Summer’s Almost Gone - 5 Free Back-To-School Apps Every College Student Should Download

Mon, 23 Jul 2012 11:11:57 PDT

The time has arrived for all college students, with fall semester classes scheduled, to begin formulating strategies to stay organized while living on campus - these are 5 free apps that can help.

3 Photo Tools Brands Can Use To Increase Social Engagement

Wed, 25 Jul 2012 12:38:59 PDT

The use of photos to drive engagement on the social media accounts of brands continues to be a strategy strongly supported by data.