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		<title>How to Create a Content Plan for Your Blog</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/w6Lgw7nFYqc/content-plan-for-your-blog</link>
		<comments>http://www.seotraining.org.uk/blog/content-plan-for-your-blog#comments</comments>
		<pubDate>Tue, 22 May 2012 14:43:06 +0000</pubDate>
		<dc:creator>Ali</dc:creator>
				<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3469</guid>
		<description><![CDATA[Image from Flickr by Joe Lanman You’ve probably heard the saying If you fail to plan, you plan to fail. In the fast-moving online world, you might feel that flexibility and in-the-moment inspiration are more important than careful planning &#8230; but by creating a content plan, you’ll find it much easier to reach your goals. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img class="aligncenter size-full wp-image-3470" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/05/calendar-on-laptop.jpg" alt="" width="500" height="375" /><em></em></p>
<p style="text-align: center"><em>Image from Flickr by <a href="http://www.flickr.com/photos/joelanman/">Joe Lanman</a></em></p>
<p>You’ve probably heard the saying <em>If you fail to plan, you plan to fail.</em> In the fast-moving online world, you might feel that flexibility and in-the-moment inspiration are more important than careful planning &#8230; but by creating a content plan, you’ll find it much easier to reach your goals.<span id="more-3469"></span></p>
<p>Your blog’s content plan will help you:</p>
<ul>
<li>Come up with all the ideas you need</li>
<li>Find time to write great posts</li>
<li>Organise your promotions and product launches</li>
<li>Stay consistent and build reader loyalty</li>
<li>Line up great guest posts</li>
<li>Create extra resources, like white papers</li>
</ul>
<p>When you’re running a business, there’s often precious little time to sit down and create blog content – even though you know it’s a crucial part of growing your audience and attracting new customers. <strong>By taking an hour to put together a simple plan, you’ll save yourself lots of time in the future: you’ll have ready-made ideas just waiting to be written.</strong></p>
<p>Here’s how to get a quick, simple plan in place:</p>
<h2>Work Out Major Events for the Next Six Months</h2>
<p>Grab a piece of paper or open up a new document on your computer and write down a heading for each of the next six months. (If you prefer, you could plan for the next year or just the next three months.)</p>
<p>What major events are coming up? Think about:</p>
<ul>
<li>New products you’ll be launching</li>
<li>Conferences you’ll be speaking or exhibiting at</li>
<li>Any vacations that you’ll be taking</li>
</ul>
<p>You’ll want to factor all of these into your content calendar:</p>
<ul>
<li>If you’re launching a new product in three months’ time, you may want to create a series of posts leading up to that launch.</li>
<li>If you know you’ll be attending a conference next month, you might want to mention it to your audience now and encourage them to come along and meet you.</li>
<li>If you’re going on vacation soon, you could write a few posts ahead of time, or line up some guest posters to cover for you.</li>
</ul>
<p><strong>Once you’ve got any current events in place, look for months that don’t have anything going on yet.</strong> You might want to use these to create a free white paper or mini-ebook for your audience, or you could re-release a product or create a special offer.</p>
<p>Think about seasonal tie-ins, too: Christmas is an obvious one, but you might also want something for Hallowe’en, Mother’s Day, Bonfire Night, Shrove Tuesday&#8230;</p>
<h2>Plan Two &#8211; Five Posts Each Month</h2>
<p>You could aim to plan every single post – and some bloggers do. But one of the easiest mistakes to make with content planning is being over-ambitious: if you try to plan out 25 posts each month, you’ll probably give up before you’ve finished month #1.</p>
<p>I recommend planning at least two posts for each month: even if you <em>only</em> write those two posts, you’ll still keep up some momentum with your blog.</p>
<p><strong>Ideally, plan one post for each week. </strong>Of course you can write more if you choose to – but it’s better to have one great post rather than five rushed ones, and it’s also useful to have a bit of lee-way for throwing in topical posts as the months go by.</p>
<p>You’ll want to plan:</p>
<ul>
<li><strong>One or two series of linked posts</strong>. These are great for encouraging readers to subscribe, and for digging into a topic in-depth. A series of three &#8211; four posts can make great launch content, if you’re about to release or re-release a product.</li>
<li><strong>A balance of different topics.</strong> You may want to brainstorm lots of different ideas and then slot these into the six months. Try to get a balance between beginner-friendly content and more advanced material.</li>
<li><strong>A balance of different post types.</strong> Yes, list posts are popular (and easy to write) but you’ll also want to include other formats – like how-to posts, Q&amp;A posts, or roundups of valuable resources. You might want to plan one big post each month: perhaps “The A-Z of&#8230;” or an in-depth guide to a particular topic.</li>
<li><strong>Guest posting opportunities</strong>. To start with, aim for one guest post each month on a major blog in your field. This will bring in new, qualified leads – and it’ll boost your SEO efforts.</li>
</ul>
<p>Of course, your plan isn’t set in stone. You’ll find that opportunities and ideas come up over the next few months – and you’ll want to incorporate some of these. But by having a clear, simple plan for at least a few of your blog posts, you’ll make it much easier to build and maintain momentum.</p>
<p><em>If you’ve got any tips to share about blog content planning, or any questions, just pop a comment below.</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Google’s ‘Penguin’ Update – Welsh for White Hat?</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/PaDvz3yU5QY/penguin</link>
		<comments>http://www.seotraining.org.uk/blog/penguin#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:16:33 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3412</guid>
		<description><![CDATA[I am probably way off on this one but knowing a little Welsh, I couldn&#8217;t help but wonder whether Google&#8217;s latest Penguin Update has a Welsh connection&#8230; Oxford Dictionary Penguin Origin: &#8220;Late 16th century (originally denoting the great auk): possibly of Welsh origin, from pen gwyn &#8217;white head&#8217;&#8221; http://oxforddictionaries.com/definition/penguin?q=penguin If you&#8217;ve not heard of the recent Penguin update, it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/penguin-head.jpg" alt="Penguin" hspace="8" /><span class="dropcaps_post">I</span> am probably way off on this one but knowing a little Welsh, I couldn&#8217;t help but wonder whether Google&#8217;s latest Penguin Update has a Welsh connection&#8230;<span id="more-3412"></span></p>
<h2>Oxford Dictionary Penguin Origin:</h2>
<p>&#8220;Late 16th century (originally denoting the great auk): possibly of Welsh origin, from <em>pen gwyn</em> &#8217;white head&#8217;&#8221;</p>
<p><a href="http://oxforddictionaries.com/definition/penguin?q=penguin">http://oxforddictionaries.com/definition/penguin?q=penguin</a></p>
<p>If you&#8217;ve not heard of the recent <a href="http://searchengineland.com/penguin-update-recovery-tips-advice-119650">Penguin update</a>, it&#8217;s Google&#8217;s attempt to punish websites that use spammy SEO techniques (black hat), and break its guidelines. Thereby encouraging webmasters to be &#8216;white hat&#8217;, or Penguin (if you take my &#8216;white head&#8217; speculative Welsh connection)!</p>
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		<item>
		<title>How to Migrate a Site and Maintain Search Engine Trust in 5 Crucial Steps</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/xk9xM750teg/site-migration-maintain-trust</link>
		<comments>http://www.seotraining.org.uk/blog/site-migration-maintain-trust#comments</comments>
		<pubDate>Wed, 11 Apr 2012 07:53:25 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Domains]]></category>
		<category><![CDATA[Strategy & Tools]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[URLs]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3248</guid>
		<description><![CDATA[If you have a website, you should maintain the filenames (URLs) very carefully. After the domain, search engines use URLs to build up a history about all the pages on your site. Changing these (even slightly) can result in a big loss of Google love and SEO traffic. To avoid this, you can plan carefully [...]]]></description>
			<content:encoded><![CDATA[<p>If you have a website, you should maintain the filenames (URLs) very carefully. After the domain, search engines use URLs to build up a history about all the pages on your site. Changing these (even slightly) can result in a big loss of Google love and SEO traffic.<span id="more-3248"></span></p>
<p><img class="aligncenter size-full wp-image-3250" title="SEO bags for site migration" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/seo-bags-moving.jpg" alt="SEO bags for site migration" width="590" height="270" /></p>
<p>To avoid this, you can plan carefully and ensure appropriate redirects are used &#8211; something we discuss in this post. Only change URLs if you absolutely have to. Sometimes you might have no real choice:</p>
<ul class="list">
<li>You’re migrating to a new Content Management System</li>
<li>Your current URLs are long and ugly</li>
<li>You need to change your URLs for better SEO</li>
</ul>
<p>The key thing to remember is to plan <strong>permanent redirects (301)</strong> from the old URLs to the new ones –that’s because these redirects pass PageRank, and search engine trust. The process isn’t complicated but it pays to be meticulous in how you do it.</p>
<p>Here are 5 steps to help you plan redirects to maintain search engine trust.</p>
<h2>#1 &#8211; Get a full list of all the URLs on your website.</h2>
<p>There are a few ways you can do this. If you are confident your XML sitemap is up-to-date and accurate, you could use that. You could also use Google Analytics to export a list of pages which received SEO traffic.<strong></strong></p>
<p>But my favourite trick is to use <strong><a href="http://home.snafu.de/tilman/xenulink.html" target="_blank">Xenu Link Sleuth</a></strong> (free windows tool). It does lots of clever things – like crawling every page on your site, and then allowing you to export every URL into a text file (.txt) that can be opened in Excel. And here is a Screencast Video (my first), showing you how to do just that:</p>
<p><iframe src="http://www.youtube.com/embed/P1pIL1Jciy0" frameborder="0" width="600" height="360"></iframe></p>
<h2>#2 &#8211; Plan what the new URLs will look like in Excel.</h2>
<p>This is quite straight forward. I like URLs to look contemporary where keywords are not too crammed in. Relevancy is important but remember these URLs will hopefully be around for a long time, and will be seen in search engine results pages (SERPs). So they should look the part too. E.g. /courses/seo-introduction rather than /training-courses/beginners-seo-introudction-london.<strong></strong></p>
<h2>#3 &#8211; Map old/current URLs to new URLs in Excel.</h2>
<p><a href="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/excel-redirects-htaccess.xls"><img class="aligncenter size-full wp-image-3282" style="vertical-align: middle;" title="Click to download Excel example doc" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/excel-logo1.jpg" alt="" width="50" height="50" /></a></p>
<p>This step is <strong>really important</strong> and this is where you need to be a bit anal, and as thorough as possible. This means planning redirects for every page and not just a blanket redirect to your homepage. To make things easy I have attached an <a href="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/excel-redirects-htaccess.xls">Excel document</a> which has formula to output it in a <a href="http://www.webweaver.nu/html-tips/web-redirection.shtml" target="_blank">.htaccess</a> friendly way (see step 4).</p>
<h2>#4 &#8211; 301 permanently redirect mapped URLs from old to new.</h2>
<p>If you have a web developer, you can simply email step 2 and 3 in an Excel document, and they can do the rest.<strong></strong></p>
<p>If you plan to do it yourself, here is a neat way to do it on a linux/apache webserver (e.g. for WordPress, Joomla &amp; Drupal) – using the .htaccess. Remember the .htaccess is a very powerful tool, so use with caution and make sure you have a backup.</p>
<p>It is also a hidden file type so not all FTP software will see them. If you have checked out the above Excel file, next click the image below to see how it looks in the .htaccess file which sits in the root of your website.</p>
<p><a href="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/htaccess-example.jpg"><img title="Click to enlarge" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/04/htaccess-example-590.jpg" alt="htaccess example" /></a></p>
<h2>#5 &#8211; Update your XML Sitemap</h2>
<p>If you use a content management system, and have an XML plugin/module installed – the XML sitemap will most likely be done automatically but it’s worth double-checking it is accurate and up-to-date. Once it is, make sure you re-submit it through Google Webmaster Tools. It normally lives at the root of your domain e.g. www.seotraining.org.uk/sitemap.xml.</p>
<p>Ok, that’s you done on the 5 crucial steps but why not check out <strong>6 bonus tips</strong> to make sure you have everything covered.</p>
<p><strong>Bonus tip (1)</strong> &#8211; involve the SEO, web development and marketing teams when planning the redirects. Also if you are doing Pay Per Click (PPC), or other forms of online marketing be sure to let everyone know of the URL changes in plenty of time so they can update their campaigns. <strong></strong></p>
<p><strong>Bonus tip (2)</strong> &#8211; defend your most important SEO pages. It’s tough to get your redirects 100% right. Make sure your top SEO traffic driving pages are redirected (use Google Analytics for this). Your pages with lots of links from external sites should also be redirected (use Open Site Explorer). Better still, get the external links updated to your new URLs if possible. And lastly ensure any <a href="http://googleblog.blogspot.co.uk/2011/08/evolution-of-sitelinks-expanded-and.html">Google sitelinks</a> are also redirected. <strong></strong></p>
<p><strong>Bonus tip (3)</strong> – benchmark where your top keywords rank before you do redirects. Check back again a few of times after the redirects are in place (a few days, a week, a couple of weeks and a month later). <strong></strong></p>
<p><strong>Bonus tip (4)</strong> – update internal links to point to the new URLs. Xenu Link Sleuth is good at showing where to do this when you export a ‘page map’. Also run Xenu Link Sleuth immediately after new URLs go live to see whether you have any ‘404 page not founds’.  <strong></strong></p>
<p><strong>Bonus tip (5)</strong> – if you are moving domains, be sure to <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=83106">let Google know</a> through Google Webmaster Tools. If the URLs remain the same and just the domain changes, you may only have to do one line of code for the redirects (like when using the .htaccess file). <strong></strong></p>
<p><strong>Bonus tip (6)</strong> – check your redirects worked correctly. Choose a sample of URLs using a <a href="http://web-sniffer.net/">header response code checker.</a> Ensure the status code is 301 (permanent, which passes PageRank) and not 302 (temporary, which doesn’t pass PageRank). <strong></strong></p>
<p>Hopefully all those tips will help, but if you need some more advice, Google has some useful resources on <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=83105">Website migration</a> which includes aiming for minimal ‘404 page not founds’, and regularly checking Google Webmaster Tools to see if there are any new errors.  Google also offers further tips on moving from one domain to another, and testing moving part of a site or section at a time – <strong>very useful if you can phase your changes this way</strong>.</p>
<p>Update: also checkout <a href="http://googlewebmastercentral.blogspot.co.uk/2012/04/how-to-move-your-content-to-new.html">this great post</a> from the Google Webmaster Blog.</p>
<p>If you found these tips useful, why not stay up-to-date and <a href="http://feeds.seotraining.org.uk/semconsultancy">subscribe to our blog</a>?</p>
<p>Finally, it’s handy to know that although permanent redirects do pass PageRank which helps maintain trust, they do not pass all of it. Perhaps you may lose 10% (give or take 5%). However in most cases, a well-executed site migration should not lose you too much ground and gives an opportunity to have nicer and more relevant looking URLs.</p>
<p>Feel free to ask questions in the comments below, or share any tips that you may have. And if you do roll out a similar approach, I&#8217;d love to hear how you got on.</p>
<p>Flickr credit: <a href="http://www.flickr.com/photos/thomashawk/208990544/">She&#8217;s leaving home</a>.</p>
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		<title>Why You Need to Start Using Google Plus for Business</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/dlt73i_O2PM/google-plus-for-business</link>
		<comments>http://www.seotraining.org.uk/blog/google-plus-for-business#comments</comments>
		<pubDate>Wed, 28 Mar 2012 13:26:54 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3187</guid>
		<description><![CDATA[I&#8216;ve been using Google+ since the very beginning. Being an early adopter not only helped in building a large following but promoted my site and brought more traffic than I expected at first. If you haven&#8217;t started using Google Plus yet, I would ask you not to wait another day! I understand that a lot [...]]]></description>
			<content:encoded><![CDATA[<p><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/03/google-plus-you.jpg" alt="google plus for business" width="250" height="197" hspace="8" /><span class="dropcaps_post">I</span><strong>&#8216;ve been using Google+ since the very beginning.</strong> Being an early adopter not only helped in building a large following but promoted my site and brought more traffic than I expected at first.</p>
<p>If you haven&#8217;t started using Google Plus yet, I would ask you not to wait another day! I understand that a lot of people say <em>&#8220;I don&#8217;t need another Facebook&#8221;</em> and <em>&#8220;I don&#8217;t have time for another social network&#8221;</em> but there is more to Google Plus than that.<span id="more-3187"></span></p>
<h3>Effect on Google search results</h3>
<p><a href="http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html" target="_blank">Google Social Search</a> is one of the things that you can use to promote your business for free. By connecting with people on Google Plus, they will start seeing your site ranking much higher than it ranks for people you are not connected to. So simply expanding your network on Google Plus will result in wider reach and better rankings (as far as those people are concerned).</p>
<p>Sure, someone may not be using the social search, but a lot of my friends decided to keep it to get more personalized results, so my sites will definitely benefit from me being connected with them.</p>
<h3>Google Plus business pages</h3>
<p>Depending on your niche, you may want to keep your business limited to a business page and not necessarily your personal profile. For example, if you have a site about skin conditions, it may not be a topic you want all over your wall.</p>
<p>To put all your business related posts where they belong, <a href="http://onlineincomestar.com/create-google-plus-page-for-business/" target="_blank">start by creating a Google Plus business page</a>.</p>
<p>After you have it set up, consider <a href="https://developers.google.com/+/plugins/badge/config?" target="_blank">putting a badge on your site</a>, inviting people to add your page to their circles. Keep your page updated with fresh content and engage in conversations with people.</p>
<h3>You only have time for limited networks</h3>
<p>If you only have time for one or two networks, Google Plus may just be the one you should focus on. Everyone with a Gmail address has a Google Plus profile (technically, although they may not use it). So even though Facebook has more than 800 million users, Google Plus will probably eventually catch on.</p>
<p>My personal opinion is that Google Plus and Facebook are probably the best networks to start with. Work on building a large following there. Limit yourself to only a few networks, though, otherwise <a href="http://www.seotraining.org.uk/blog/why-social-media-not-working">social media may not work for you</a>.</p>
<h3>Another reason to use Google Plus for business</h3>
<p>The early adopters on Google Plus are people that can probably help you grow your business. Entrepreneurs, bloggers, internet and affiliate marketers, social media experts&#8230;</p>
<p>That means your circles will be filled with people</p>
<ul>
<li>who know how to use this network (so you can learn from them),</li>
<li>who use it a lot (so you can connect with them) and</li>
<li>who are often very helpful (so you can ask them to help you with your business).</li>
</ul>
<p>Google Plus is a perfect place to start promoting your business to targeted market and at the same time to connect with people you should include in your network.</p>
<p><strong>Are you on Google Plus already? Created a business page? </strong></p>
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		<title>Quick and Easy Way to Find Images for Your Blog</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/RY7yGzi0cik/find-blog-images</link>
		<comments>http://www.seotraining.org.uk/blog/find-blog-images#comments</comments>
		<pubDate>Fri, 23 Mar 2012 15:52:29 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3178</guid>
		<description><![CDATA[Images can make your blog posts pop in so many ways. They can be a funny reference to a post, like our Blog post ideas one, or make your topic more understandable. Many bloggers struggle and often get stuck with finding an image for their blog, and if they do find it, it is too [...]]]></description>
			<content:encoded><![CDATA[<p><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/03/pictureforblog.png" alt="find blog images" width="250" height="196" /><br />
<span class="dropcaps_post">I</span><strong>mages can make your blog posts pop in so many ways.</strong> They can be a funny reference to a post, like our <a href="http://www.seotraining.org.uk/blog/blogging-ideas">Blog post ideas one</a>, or make your topic more understandable.</p>
<p>Many bloggers struggle and often get stuck with finding an image for their blog, and if they do find it, it is too expensive for them. So let&#8217;s see how can you find good images quickly and without spending any money.<span id="more-3178"></span></p>
<h2>How to choose the image</h2>
<p>The post image needs to add to the post. In most niches, if targeting a keyword with the post, it would be the best to put the image that IS the keyword. So if you were writing about &#8220;dog training&#8221;, the image should be one of a dog in a training session.</p>
<p>Rarely, your post can&#8217;t really have a good image to go with it, so you need to be creative. In the post linked to above, we put a photo of a confused ape, just because I feel like that sometimes, confused about what to write next.</p>
<p>Some other ideas for that post would be a person with a question mark above the head or a pile of question marks in an illustration.</p>
<p>Make sure, once you picked the perfect image and inserted it into the post, you should <a href="http://www.seotraining.org.uk/blog/image-optimisation">optimise your image for search engines</a>.</p>
<h2>Where to find images</h2>
<p>One of the least mentioned, but definitely one of my favorite sources of free images is <a href="http://www.morguefile.com/" target="_blank">Morguefile</a>. You can use the images for free without attribution! Only a handful of authors ask you to email them and tell them where you used the image.</p>
<p>I have used piles and piles of images from this site and you can often find some great work. Also, all topics are included in their portfolio so you will be able to find images for any site.</p>
<p>Another great source of free images is <a href="http://www.flickr.com/" target="_blank">Flickr</a>. This is a very large source of images and you can find pretty much anything over there. But there are some limitations for use of those images and here is how to make sure you are doing it right.</p>
<h3>Getting images from Flickr</h3>
<p>The safest way to search for images on Flickr is using <a href="http://www.flickr.com/search/advanced/?" target="_blank">advanced search</a> to make sure you are allowed to use the image, pay attention to the bottom of this screenshot, where it is marked Most Important. You must choose Creative Commons search to make sure the image has the licence saying you can use it. The last option will bring up images you can edit, which sometimes you will need to do.</p>
<p><img class="aligncenter size-full wp-image-3179" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/03/imgscreenshot.png" alt="flickr search" width="500" height="696" /></p>
<p>&nbsp;</p>
<p>Once  you pick an image on Flickr, make sure to go to the page where the image is located and make sure the license is the one that allows the use of image. When you put the image to your blog, attribute the author by linking to the original image page on Flickr.</p>
<h3>Using photos when all rights are reserved  - Flickr</h3>
<p>If you find a photo that you simply love and must use, but all rights are reserved on the image, don&#8217;t give up just yet. Here is an extra tip I used numerous times and it works like a charm.</p>
<p>I would find some amazing photos I really wanted to use on my sites but they would not be available through Creative commons search. So I would contact the owner of the photo through Flickr messaging feature with a short message and a link to his/her photo I would like to use.</p>
<p>The message is usually something like: <em>&#8220;Hey [name], I really like this photo of yours [link to photo] and I was thinking about using it on my site here [link to site]. Would you mind if I do? I will properly attribute you and link back to the image&#8221;</em>.</p>
<p>Most of the time people would not only say &#8220;Yes&#8221; to my request but even tell me I don&#8217;t need to link to the image at all nor attribute them.</p>
<p><em><strong>Why this message works? </strong></em></p>
<ul>
<li>it is short and to the point</li>
<li>you are telling them exactly which image you want to use</li>
<li>you are showing them where will the image be used (so they aren&#8217;t worried about image being used on a site they would not support)</li>
<li>you are showing them you will recognize their work by attributing the image properly.</li>
</ul>
<h2>Conclusion</h2>
<p>These are my two favorite sources of images for blogs and not only they won&#8217;t cost you a penny, they may not even cost you a link. <strong>What are your favorite image sources? </strong></p>
<p><em><strong>About the author:</strong> Brankica Underwood is a social media sharp shooter and online business coach, helping you <a href="http://onlineincomestar.com" target="_blank">make online income</a>.</em></p>
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		<title>How Numbers on Twitter Dictate Your “Self-Tweeting”</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/SFuGIOemBHY/twitter-self-tweeting-numbers</link>
		<comments>http://www.seotraining.org.uk/blog/twitter-self-tweeting-numbers#comments</comments>
		<pubDate>Thu, 08 Mar 2012 20:39:28 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3128</guid>
		<description><![CDATA[Are you on Twitter yet? If not, please don&#8217;t wait anymore, go create an account and come back to read this tip. I can not imagine a business that can not get any benefit from Twitter, trust me I tried. Some of my clients had really weird niche websites and we still got Twitter to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/02/timezones.jpg" alt="when to tweet" width="240" height="180" /><br />
<span class="dropcaps_post">A</span><strong>re you on Twitter yet?</strong> If not, please don&#8217;t wait anymore, <a href="http://twitter.com" target="_blank">go create an account</a> and come back to read this tip.</p>
<p>I can not imagine a business that can not get any benefit from Twitter, trust me I tried. Some of my clients had really weird niche websites and we still got Twitter to work for them.<span id="more-3128"></span></p>
<p>So now that you have no excuse not to use it, let me share a useful tip with you.</p>
<h2>More active followers &#8211; More self-tweeting</h2>
<p>As your Twitter following grows, especially if you are using the &#8220;follow back&#8221; policy (<em>follow all who follow you</em>) you should start tweeting your content multiple times a day.</p>
<p>With a lot of followers, unless you are a very specialized local business, those people will be from all over the world. Global reach means a lot of different time zones to cater to.</p>
<p>General advice you will see most often is not to share your own content too often. Which is true if you only share your posts all the time and share nothing else.</p>
<p>However, a great Twitter user will share other peoples&#8217; content as well. Some say to share one of your posts followed by 4 or 5 of other people&#8217;s posts. That is a great logic too, but if you are not reading much and have no time to keep tweeting there are ways around this.</p>
<p>Schedule a big bulk of tweets (<a href="http://hootsuite.com" target="_blank">you should use Hootsuite for this</a>) and here is an overview of how you can do it (testing different things would even be better, but this will get you started):</p>
<ul>
<li>12 tweets a day, one every two hours.</li>
<li>3 of the 12 will be posts by others, related to your market.</li>
<li>Create 4 tweets that contain tips or quotes.</li>
<li>5 tweets will be links to your posts spread to go out to different times zones.</li>
</ul>
<p>To make them even more diverse, instead of tweeting the same post from the 5 tweets, tweet about 5 different posts on your site. Want even more? Instead of always tweeting the same text with a link, rewrite it.</p>
<p>For example, if we were tweeting this post, we can tweet &#8220;<em>How Numbers on Twitter Dictate Your &#8216;Self-Tweeting&#8217; [URL]</em>&#8220;, then next day it can go out as &#8220;<em>Not sure how to tweet? Check this useful tip [same URL]</em>&#8221; and then the next time, you can rewrite it as &#8220;<em>Twitter tip: [same URL] How to properly promote your old and new content on Twitter</em>&#8220;.</p>
<p>Here you have three different tweets linking to the same post. Tweeting it in different time zones will let your post to be presented to a very diverse audience all over the world.</p>
<p>If you look back at the subtitle, I said &#8220;more active followers&#8221;. Why is this important? Because if your followers are busy, following a lot of people, tweeting their own stuff, you will never bore them nor swamp them with your tweets, even if they are linking to the same posts over and over again. They will be so busy that they will miss most of them anyway.</p>
<p>So build your following, start tweeting on regular basis, share good content (your own and from others) and don&#8217;t worry about sharing your posts more than once. If they are good, they need to be shared over and over again <img src='http://seotrainingcdn.s3.amazonaws.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em><strong>About the author:</strong> <a href="http://brankicaunderwood.com/" target="_blank">Brankica Underwood</a> is a social media sharp shooter and online business coach, helping you build your online business.</em></p>
<p><span style="font-size: x-small"><a href="http://www.flickr.com/photos/leoplus/2744390812/" target="_blank">Image credit</a>.</span></p>
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		<title>Need Blogging Ideas? Go Back to the Basics</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/Ig4niWqPU5I/blogging-ideas</link>
		<comments>http://www.seotraining.org.uk/blog/blogging-ideas#comments</comments>
		<pubDate>Tue, 06 Mar 2012 08:53:30 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3116</guid>
		<description><![CDATA[No matter how long have you been blogging you will experience a day when you simply don&#8217;t know what to write about. A lot of blogs will give some nifty tricks on how to &#8220;awaken your inner ideas&#8221; but the best way to generate blog ideas is to go back to basics. #1 Updates about the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/02/whattowriteabout.jpg" alt="blogging ideas" width="175" height="225" /></p>
<p><span class="dropcaps_post">N</span><strong>o matter how long have you been blogging</strong> you will experience a day when you simply don&#8217;t know what to write about. A lot of blogs will give some nifty tricks on how to &#8220;awaken your inner ideas&#8221; but the best way to generate blog ideas is to <em><strong>go back to basics</strong></em>.<span id="more-3116"></span></p>
<h4>#1 Updates about the website</h4>
<p>In case you are running a website and a blog at the same time, every time you update your website, write a blog post about it and tell your readers (don&#8217;t forget to include the link to the new article).</p>
<p>You would be surprised how much this helps not only to keep the readers informed, but keep the traffic going to the right direction.</p>
<h4>#2 Your products and services</h4>
<p>If you are planning, launching or updating  a product or a service &#8211; write a blog post about it. Include surveys so you can ask your readers what are their biggest problems to keep your products targeted.</p>
<h4>#3 News</h4>
<p>Use <a href="http://news.google.com/" target="_blank">Google News</a> to stay updated with the news in your industry and then report on them, adding your spin and experience.</p>
<p>For example, if you are a social media strategist, when news about Google Plus came out, you could have posted about it and include &#8220;20 tips on how to start with a brand new social media profile&#8221;.</p>
<h4>#4 Local news</h4>
<p>Local news may be a great source of ideas for you as well, depending on your business and your market. Some local news can be very important to your market so telling them about it and how it relates to you, may not only help you be their source of great information but may bring <strong><em>additional sales</em></strong>.</p>
<p>A good example would be: you are a vet, there is a rabies epidemic in your area so you offer free service of rabies vaccines to all pets that use at least one other additional service from you.</p>
<h4>#5 Build upon someone&#8217;s work</h4>
<p>Creating a post that is a commentary of another person&#8217;s article is also an evergreen. For example, if you like this post, you can write about it by mentioning it on your blog and adding some more ideas on how to keep a &#8220;blog post ideas list&#8221; full all the time.</p>
<h4>#6 Mix in some personal</h4>
<p>For most blogs, writing a less business related and more personal post is a good idea, from time to time.</p>
<p>If you had a photography blog, instead of writing about photo cameras and equipment, you can tell people how different lights inspire you to create amazing photos.</p>
<h4>#7 Review it all</h4>
<p>Reviews are a never-ending topic. Review everything you use, that is related to your business or your market.</p>
<p>If your blog is about vacations in Scotland, you can review anything from transportation services, restaurants and hotels to travel guides and guide books.</p>
<h3>Conclusion</h3>
<p>Some people are more creative than others and they don&#8217;t often get stuck for post ideas, but if you are a bit less creative (like I am) going back to the good old list above will help every time.</p>
<p><strong>How do you get blogging ideas?</strong></p>
<p><em><strong>About the author:</strong> <a href="http://brankicaunderwood.com/" target="_blank">Brankica Underwood</a> is a social media sharp shooter and online business coach, helping you build your online business.</em></p>
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		<title>Why Social Media Is Not Working For You?</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/3gtgTOOnhjA/why-social-media-not-working</link>
		<comments>http://www.seotraining.org.uk/blog/why-social-media-not-working#comments</comments>
		<pubDate>Wed, 29 Feb 2012 06:26:21 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[smm]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3079</guid>
		<description><![CDATA[Imagine you were retiring in a few days and you decide you want to have a big garden full of different flowers to care for every day. But you have never done any gardening work, so you will have to start from scratch and learn along the way. You buy a book about roses and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/24736216@N07/4931152740/"><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/02/socialmediapost-246x163.jpg" alt="social media garden"/></a></p>
<p><span class="dropcaps_post">I</span><strong>magine you were retiring in a few days</strong> and you decide you want to have a big garden full of different flowers to care for every day. But you have never done any gardening work, so you will have to start from scratch and learn along the way.<span id="more-3079"></span></p>
<p>You buy a book about roses and plant a few plants but then see some beautiful orchids in the neighbour&#8217;s garden and you want to have them too. You get a book about orchids, plan another plant or two and fall in love with lilies you saw on a gardening show.</p>
<p>So now you are planting several different flowers without putting it all into each of them. So instead of having amazing garden of roses, you have semi-nice garden of different flowers. You are simply watering down your efforts.</p>
<p>Well, guess what. Social media is exactly the same. And if you want to be all over the place, you probably won&#8217;t have great results as you could by focusing on one item at the time.</p>
<p>When you get into social media, you will see people having profiles on 20 different social sites. And you will want to do the same, be everywhere at the same time and get thousands of visitors from each profile.</p>
<p>Hate to break it to you, but it is probably not going to happen like that. Social media doesn&#8217;t just happen, you actually need to work on it.</p>
<p>So if you are just starting out, you need to approach it strategically. You need to research which network would bring you the best results, pick one or two to start with, master them and then move to more of them.</p>
<h2>How to start with social media?</h2>
<p>First thing to do is research your competition. See which social networks are they using and which are bringing great results.</p>
<p>So if you wanted to get into the dog training market, you would do a Google search for &#8220;dog training&#8221;, go through several pages of results and visit each site that comes up.</p>
<p>Usually, the sites will have links to their social profiles somewhere in the header or sidebar of the site. Visit those profiles and see how many people are following them and what type of activity do they have.</p>
<p>If they don&#8217;t have any social profiles listed, you should do a bit of digging to find them.</p>
<p>Some sites will have great presence on Facebook, with active Facebook fan pages and a lot of fans. See how are they engaging their fans, what type of posts are getting a lot of feedback, etc.</p>
<p>Once you go through all the sites ranked in first 1-4 pages of Google and see how they are running their social media campaigns, it is time to analyze and pick winners.</p>
<p>If most of them are doing great on Facebook but really bad on Twitter, that is a sign you should probably start with Facebook. You may be able to make Twitter work for you, but they have probably tried it before, and decided that Facebook is better for the market they are targeting. Instead of doing your own testing at the beginning, start from the place you see works for your competitors.</p>
<p>You should pick 2 social media sites and start learning about them. Find out if there is a book recommended by power users of those networks, get it and learn all you can from it.</p>
<p>Once you know how to use certain network, start using it heavily, promoting your site and constantly doing testing to see what works and what doesn&#8217;t. Everything that brings no results needs to go. Keep only those activities that bring a lot of visitors back to your site.</p>
<p>So in the dog training example, my guess is that using Facebook and Youtube would be two networks to start with. Youtube hosts videos and there is nothing better to show dog training tips than videos. Then share them on Facebook and engage all the pages and users that love dogs (there are billions of them on Facebook).</p>
<p>Building a large following when focusing on only one or two social networks will be much easier because you can focus your efforts and instead of doing all networks in bits, you will be mastering the two you chose at the beginning.</p>
<p>Once you master the two chosen network, it will be much easier to expand to another one. So if your third pick is Twitter, it will be easy to ask thousands of your Youtube and Facebook followers to hop over to Twitter and start following your new account. That will give you the initial push for the third network.</p>
<p>As your brand grows, it will be easier to expand to other networks.</p>
<p><strong>How are you running your social media at the moment? </strong></p>
<p><em><strong>About the author:</strong> <a href="http://brankicaunderwood.com/" target="_blank">Brankica Underwood</a> is a social media sharp shooter and online business coach, helping you build your online business.</em></p>
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		<title>How to Optimise Images for Search Engines</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/c6-ZHx5fTD0/image-optimisation</link>
		<comments>http://www.seotraining.org.uk/blog/image-optimisation#comments</comments>
		<pubDate>Mon, 27 Feb 2012 08:36:47 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3070</guid>
		<description><![CDATA[Optimising your content for search engines, no matter what type of content are we talking about, is essential for getting the free traffic everyone is after. One of the content types you can and most definitely should optimise are images in your posts. Optimised images get ranked high in search engines, bringing waves of free [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/palomagomezg/3431433137/"><img class="withbrd alignright wp-post-image" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/02/seoimage-246x189.jpg" alt="Optimising images for SEO"/></a></p>
<p><span class="dropcaps_post">O</span><strong>ptimising your content for search engines</strong>, no matter what type of content are we talking about, is essential for getting the free traffic everyone is after.<span id="more-3070"></span></p>
<p>One of the content types you can and most definitely should optimise are images in your posts. Optimised images get ranked high in search engines, bringing waves of free traffic to your site.</p>
<h2>How to optimise images in a WordPress blog?</h2>
<p>Optimising an image in a WordPress blog will be very easy, even if you are beginner. Start by renaming the image while it is still on your computer. Rename it by giving it a name you will use as your keyword in the post.</p>
<p>Let&#8217;s say it is an image of a BMW 320 vehicle for your car blog. But the image file name is car320bmwsmall.jpg. Rename it to the keyword you are targeting on the page, let&#8217;s say it would be &#8220;red BMW 320&#8243;, so the name would be red-BMW-320.jpg. Upload it to your blog post.</p>
<p>When you upload an image into a WordPress blog, you will have several text fields to fill out:</p>
<p><img class="aligncenter size-full wp-image-3073" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/02/imgseo-screenshot.png" alt="how to optimise images" width="450" height="359" /></p>
<p>As you see, there are several fields to fill out. So using the example above, this is how you will fill out the fields:</p>
<p><strong>Title</strong>: red BMW 320</p>
<p><strong>Alternate text</strong>: red BMW 320</p>
<p><strong>Caption</strong>: you don&#8217;t have to fill this in, but you can use the same keyword &#8211; red BMW 320</p>
<p><strong>Description</strong>: image of a red BMW 320</p>
<p><strong>Link URL</strong>: leave empty, unless you have to give credit to the image author, in that case link to the credits page.</p>
<p><em><strong>Extra tip:</strong></em> if your post is selling something and the image is a part of the offer or review, link the image to the offer. People often click on images.</p>
<p>Chose alignment and size of the image and Insert into Post.</p>
<p>Filling out all these fields will optimise your image for search engines and the most important thing you need to do is to make sure that the image and this SE information are accurate. So, although you can put the same &#8220;red BMW 320&#8243; info on a photo of a dog, that will make your visitors unhappy (since you tricked them) and they will click out fast, which results in Google recognizing something is wrong.<!--more--></p>
<p>In case you are not using WordPress, there is a way for you to optimise your images as well.</p>
<h2>How to optimise images in plain HTML?</h2>
<p>Here is a code you can use to insert the image into your HTML site page with the elements you will need to optimise.</p>
<p><code>&lt;img title="image title" src="URL-of-the-image" alt="image alt tag" width="176" height="168"&gt;</code></p>
<p>You need to edit this code for your site, and the only part you will be editing is the part between the quotation marks.</p>
<p>In the <strong>title=</strong> part of the code, add the image title. That it the text people will see when they hover over your image.</p>
<p>In the <strong>src=</strong> part of the code add the URL where the image is located.</p>
<p>The part <strong>alt=</strong> should contain your keywords as this is most important for SEO (it is best to make alt and title the same).</p>
<p>Always include the width and height of the image because it makes it easier for browsers to read the size of the image and even if the image is broken, they will display an empty space of the same size.</p>
<p>Now that you know how to optimise your images for search engines, it is time to see <a href="http://www.seotraining.org.uk/blog/use-seo-for-images">why you should do it</a> and how big traffic you can get from only a few moments of extra work.</p>
<p><em><strong>About the author:</strong> <a href="http://brankicaunderwood.com/" target="_blank">Brankica Underwood</a> is a social media sharp shooter and online business coach, helping you build your online business.</em></p>
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		<title>Why You Simply Must SEO Your Images</title>
		<link>http://feedproxy.google.com/~r/semconsultancy/~3/e6OMRiGmFjc/use-seo-for-images</link>
		<comments>http://www.seotraining.org.uk/blog/use-seo-for-images#comments</comments>
		<pubDate>Thu, 23 Feb 2012 06:37:18 +0000</pubDate>
		<dc:creator>Brankica</dc:creator>
				<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.seotraining.org.uk/?p=3060</guid>
		<description><![CDATA[When people hear about significance of optimising their content for search engines, they usually think of doing SEO for their posts (articles). However, SEO is much more than just optimising your text content. Optimising images is often as important as optimising the text of the post. The process isn’t complicated at all and will not [...]]]></description>
			<content:encoded><![CDATA[<p><span class="dropcaps_post">W</span><strong>hen people hear about significance</strong> of optimising their content for search engines, they usually think of doing SEO for their posts (articles). However, SEO is much more than just optimising your text content.<span id="more-3060"></span></p>
<p><em><strong>Optimising images is often as important as optimising the text of the post.</strong></em> The process isn’t complicated at all and will not require additional keyword research on your part. But skipping this step will keep you from getting some serious traffic.</p>
<p>If you are not using images in your posts, start now. Even if you think your topic can not possibly have an image attached to it, there is always a way to make it happen.</p>
<p>If there isn’t a perfect image that explains the topic as soon as you lay your eyes on it, at least use a funny image that will warm people up before they start reading. Just make it “half way” related to the post.</p>
<p>I don’t even have to tell you why it is so important to have images in posts, maybe you should see it for yourself. This is a screenshot of a site in pet industry (not dogs, not cats) with its top 21 traffic sources (it is all I could fit in the screenshot).<br />
<img class="aligncenter" style="margin-top: 8px;margin-bottom: 8px" src="http://seotrainingcdn.s3.amazonaws.com/wp-content/uploads/2012/02/imageSEO.png" alt="SEO for images" width="450" height="271" /></p>
<p>As you can see, <strong>5 out of top 21 sources are image related</strong>.</p>
<p>5.75% of visits in this screenshot is organic traffic from search engines that came from image searches!</p>
<p>That is <strong><em>4.052 visits in one month</em></strong>, just from optimising the images on the site!</p>
<h3>So how much work will this take?</h3>
<p>Hardly any additional work! Start by writing a post with a keyword in mind. Find an appropriate image for the post. Rename it using the keyword you are targeting in the post (make sure the image has something to do with it).</p>
<p>So if you have a recipe site and you are writing a post about “chocolate cherry cake”, that is how you will name your image. As I said, make sure the image is actually of a chocolate cherry cake.</p>
<p>So let&#8217;s say you buy an image from a stock photo site. It will usually have some long un-optimised name. I often buy them from Fotolia.com and the file is usually named something like <em>fotolia_25779433_27158621_XXL</em>. Not even close to optimised. In this case, change the file name to &#8220;chocolate cherry cake&#8221;.</p>
<p>Use the same keyword as an ALT tag of the image.</p>
<p>It is even better to target long tail keywords with these images. They will rank even higher on search engines with no additional work apart from this basic SEO. One of the reasons is that most of the people on the internet are too lazy to do any optimisation so they simply don’t optimise their images.</p>
<p>Another thing you can notice when you go to Google Image Search for example, is that some more specific topics don’t bring a lot of good and targeted results. So if some of your posts (or even the whole site) are related to one of those topics, this is a great opportunity to rank your images to the top of the image results.</p>
<p>This is one field not many blog/site owners are in yet. I am not sure why, but that screenshot is the proof <em><strong>how big the image related traffic can be</strong></em>. Don’t miss on this opportunity and if you can’t rank great for some competitive keywords, maybe image search will be your back door way in to the top search engine rankings.</p>
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