Get notifications in real-time as products are removed from your site so you can 301 redirect the URLs in case other sites were linking into those product pages. NOTE: Products can come and go at any time, while categories tend to stick around longer, if not indefinitely. What happens when you redirect the product that you redirected the first one to? Keep it simple. Redirect to categories and avoid multiple 301 hops.

And, I don’t think there’s any debate that keyword data is becoming a proprietary commodity for businesses who advertise online. As such, I think it makes a lot of sense to invest in building out a keyword list complete with actual data about how many times people will actually visit your site if you bid X, and about how many times people will convert (and at what price!) if you advertise against a given keyword.

Even the best social media promoters out there won’t be able to promote pure crap. Being one step better than crap is not remarkable either. Your content needs to be on another level to get referenced throughout the web these days. You’re not going to get buy with a $30 article from elance, and expect it to get 1,000 backlinks.

So, does Google consider a DBA “Assumed Name” to be your “full legal name”? It’s going to have to, in my opinion. Google doesn’t want a local Chinese Restaurant such as “Hunan Restaurant” to have to change it’s Google Map Listing to “Wai Chong Enterprises,” for example. So…if you owned a fly-fishing store, but your legal name is “Jones and Associates” Restaurant Assumed Name Localyou would want to head out and file for an “assumed name” such as “Memphis Fly Fishing Supplies, Inc.” – as long as you complete the required filings, you have probably met Google’s new requirements for “full legal name” and can claim your listing.

The core measurements we use for analyzing link prospects are Relevance, Value and Potentiality (RVP). Relevance (R) is the measurement of a page’s relevance to your keywords, Value (V) is an approximation of the amount of link juice a page is capable of directing to yours and Potential (P) is the likelihood that a particular link prospect will actually “convert” into a link to your site.

Traffic and links are great, but they’re only second compared to the potential of getting new devoted blog readers. Devoted readers talk about you, they share your content, and they buy your products. If you want to make a living blogging, then you must realise your subscribers (the real people behind your site) matter a lot.

We will talk about referring domain data below but first you will want to pay attention to some things like what time of day the piece “went viral” or what day it did? How long did it take to reach critical mass on the social sites? How many Diggs, Thumbs Up/Reviews, Tweets/RT’s? Every piece is going to be different but it can help you plan and execute later if you know all of this. I know some people that only launch on Tuesdays or only start the process at a certain time of day. I like to plan things for Tues-Thurs and so they are aimed to reach critical mass for mid day. You need to find what works for you.

Traditionally URL parameters such as those found in your tracking URL come after a ? in the URL. However we replaced the ? with a # remember? The reason we did this is search engines such as Google don’t consider URLs with # in them as ‘duplicate content’, saving us from any future problems.

The truth is, many businesses have heard about reputation management, but few of them are doing it proactively. In most cases, they’re probably reacting to situations like the one I described above. This is a bad situation to be in. If the negative result is already out there and being propagated, responding to it in a reactive way is like damage control. The damage has already been done, and all you can hope for is to limit the amount of damage done.

4. Buy Directory Links. It gets a bit complicated here. At $299, the Yahoo Directory is steep for someone on a budget, but it’s a trusted link. Ezilon is another solid directory that costs either $69/year or a $199 single payment. BOTW.org is either $100/year or a $250 one-time payment. Choosing the best directories is another article altogether, but I’m basically going to analyze the pages where my link would appear, see which ones offer the strongest links, and submit there. To make things easy for this article, let’s choose Yahoo as the best link and the one we can afford.