View more presentations from Tom Critchlow

Ecommerce SEO is challenging. It’s the perfect blend of old school revenue-driven, keyword-focused, boring link building combined with the frustrating challenges of crafting the ‘perfect’ crawlable information architecture within a CMS that wouldn’t know a canonical tag if it stepped on one. So what’s a smart SEO to do? In this talk I’ll lay out strategies, tactics and case studies of ecommerce sites that are getting it right and hopefully show you the way to balance technical implementations against content marketing and creative link building tactics that are working for us right now. Hopefully a mix of inspirational, actionable and engaging ideas!

Please register now for this event.

Ecommerce SEO
Thursday, April 19, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Rocky Hill Marriott, Rocky Hill, Connecticut

About the Speaker

Tom joined Distilled over 4 years ago and wears many hats in his role as VP operations for the NYC office which opened up mid-2011. On a typical day Tom’s time is spent hiring smart people, living and breathing SEO, diving head first into data and managing the NYC team.

In his spare time Tom likes to geek out by copy and pasting Python and uploading to Google Appengine. To relax, he listens to music, reads books and trains in Wing Chun Kung Fu. Usually not all at once.

The panelists are:

Matt Van Wagner – PPC - The Top Ten Most Wanted New AdWords Features & Fixes

Even as Google continues to add new features at a breakneck pace, there are many other AdWords features that we use every day that seem, well, unfinished or clumsily implemented. In this session, we’ll highlight a few features in need of improvement, take suggestions from the audience, vote on the top 10 most wanted, and then tweet  out the list to the entire paid search community.  Who knows?  Maybe we can get them all into the  next release of AdWords!

Dan Shure – SEO - Are Your Titles Irresistibly Click Worthy?

When it comes to local search, a major challenge is to make sure that we’re local, but not too local.  A dentist with a physical address in Ashland may want to attract customers from Holliston and Milford, a kitchen remodeler may cover a 50 mile radius around Boston, and a locksmith may service 60 towns in western Mass.  Getting sites to rank outside of their hometown can be challenging, especially if a company services or draws customers from 100-plus towns.  This presentation will show online marketers how to tackle the challenge of not-too-local SEO while avoiding the dangers of duplicate content and being relevant to a number of local searches.

Please register now for this event.

Local Search and Lead Generation
Thursday, February 16, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Sheraton Framingham, Framingham, MA

About the Speaker

Richard develops Web-based strategies and online marketing plans for Basement Systems, Inc., a network of dealerships and franchises throughout the U.S., Canada, and U.K. in the home improvement industry.  Richard began his career in the Web industry with the IT event planner Comdex in 1994. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, local search, and social media marketing.  His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.

Michael King

Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill.  Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how to obtain demographic data from your audience on a keyword level and other advanced methods and tools for keyword research, data extraction and opportunity discovery.  Please post your suggestions or questions to the SEMNE LinkedIn Group.

The Past, Present & Future of Personae in Search
Wednesday, December 7, 2011
6:30 – 7:30 Networking
7:30 – 9:00 Keynote speaker
Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Michael King, SEO Manager, Publicis Modem

About the speaker

Mike King (aka iPullRank) is a Philadelphia native turned Brooklynite and the SEO capability lead at Publicis Modem. With experience in software and web development, as well as a 10 year stint as the best rapper ever, he makes it his goal to bring interesting perspectives to inbound marketing.

• Step changes in the industry such as Google Instant often result in increased volumes for advertisers.  Anticipating the effects of these changes and budgeting accordingly allows you to grab market share during times of change.
• The Yahoo-Bing search alliance not only made it easier to buy inventory, but also improved performance on the combined engine.  Building keyword sets for the search alliance is likely easier, and more profitable, than you may think.
• Recent changes in Quality Score algorithms have made using advanced match types more important.  We’ll review tactics that smart marketers are using to maximize their opportunity.
• Facebook ads represent a new frontier in PPC.  Learn how smart marketers are leveraging their paid search skills to optimize Facebook ads, and how simple tricks like rotating ads can reduce ad blindness and increase click-through rates.

Register Now!

Evolution of Paid Search
Tuesday, October 4, 2011
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Sheraton Framingham, Framingham, MA
Speaker: Matt Lawson of Marin Software

About the Speaker

Matt Lawson is Vice President of Marketing for Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising.  At Marin, Matt is responsible for worldwide branding and demand generation. Previously, Matt held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Matt is a regular speaker at Ad:Tech, SMX, SES, and Search Insider Summit. He writes a regular column for Search Engine Land, and has penned by-lines for Search Engine Watch, MediaPost, Adotas, and other publications. Matt holds a Computer Science degree from Princeton University and an M.B.A. from the Wharton School at the University of Pennsylvania.

• Techniques to gather market research from search
• How to get management to buy into a search marketing campaign
• What search can do to reinforce traditional marketing

Insights from Search Marketing
Tuesday, Aug 30, 2011
6:30 – 7:30 Networking
7:30 – 9:00 Talk, questions, and site reviews
Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Jordan Rost, Agency Lead, Google Inc.

About the speaker

Jordan is currently a lead on Google’s Agency Business Development team focused primarily on Search Engine Marketers. Based in New York, he helps Google’s agency partners make the best use of Google’s products and platforms for their clients. Prior to this role, Jordan helped to build out account management and support structures for Google’s Canadian agency customers while working in San Francisco. Before coming to Google, Jordan worked as a freelance art director and web designer and received a degree in Communications & Political Science from Northwestern University.

In the world of search engine algorithms the only constant is change. Google’s latest bombshell was the Panda update which was released on February 23, 2011. As part of this update Google started to begin to actively measure things such as content quality and user engagement. Eric will go into these recent changes in depth and what they mean for publishers. In addition, Eric will look at the changes he expects to see from Google in the future.

The Google Panda Update & Beyond
Wednesday, June 15, 2011
5:30 – 6:30 Meeting for SEMNE Members
6:30 – 7:30 Networking for Members and Guests
7:30 – 9:00 Presentation followed by Q&A
Sheraton Framingham, Framingham, MA
Speaker: Eric Enge of Stone Temple Consulting

About the Speaker

Eric Enge is the president of Stone Temple Consulting, an SEO consultancy with offices in Massachusetts and California. Eric writes for the Stone Temple blog, Search Engine Land and Search Engine Watch and is a co-author of The Art of SEO, published by O’Reilly Media. He has interviewed many leading figures in the search industry.