To add significant value to client relationships, SEO professionals must now give recommendations for creating content that gets found in the search engines and passed around via social media. In this presentation, 20-year B2B marketing and copywriting veteran Dianna Huff will discuss:

• Answering site visitors’ unspoken questions through content

• Using Google Analytics, Alerts, and social media to develop content ideas

• Recommending the types of content that helps drive conversions

Event details

Content Marketing for SEO Professionals
Location: Crown Plaza Hotel, Natick, MA
Date and time: Wednesday, September 15, 2010
6:30 – 7:30 Networking
7:30 – 9:00 Talk and questions

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2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the Speaker

Dianna Huff, President, DH Communications, Inc.

Dianna Huff is a B2B Web marketing expert who has built her online presence using SEO, blogging, and social media.

The president of DH Communications, Inc., a firm specializing in B2B Web marketing and copywriting, Dianna has been quoted in numerous blogs, books, and articles. She’s also a frequent speaker on marketing and SEO and has presented to the Publicity Club of New England, the New England Direct Marketing Association, and the International Association of Business Communicators, to name a few.

Her work is featured in best selling author David Meerman Scott’s new book, World Wide Rave and she is the recipient of over a half dozen marketing awards. Dianna’s client list includes large and small companies across the U.S.

As search marketers we have a great deal of influence on what people see when they’re looking for products, services and information as they go about their daily lives in the age of Google. We also have a duty to our clients and employers to increase their online exposure as well as their revenues.

When you think about it, we are trusted with an amazing power. Our website recommendations can make or break a company’s bottom line. But where do we draw the line? If we know of a way to increase a website’s visibility that provides an “unfair” advantage do we do it? If we do, are we truly serving the needs of the people–or do the ends justify the means?

15-year SEO veteran and co-founder of SEMNE, Jill Whalen, will discuss this precarious search marketing balancing act in this inspirational keynote address that may have you re-evaluating your own best practices.

Event details

Responsible Search Marketing
Tuesday, July 20, 2010
6:30 – 7:30 Networking
7:30 – 9:00 Talk and questions

Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Jill Whalen, CEO of High Rankings
Cost: Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About Jill Whalen

Jill Whalen is the CEO of High Rankings, an SEO consulting agency in the Boston area. High Rankings offers SEO site audits, in-house SEO training, redesign consultations and Google Analytics set up and reporting, ongoing SEO and support.

Here’s video of Matt Van Wagner’s talk (May 18, 2010 in Natick, MA):

Here is Barb Young’s deck from our May 18, 2010 event:

Matt Van Wagner’s Powerpoint is now available:

Event details

Important Developments in Paid Search
Speakers: Barb Young, PPC Strategies and Matt Van Wagner, Find Me Faster
Location: Crown Plaza Hotel, Natick, MA
Date and time: May 18, 2010. 6:30pm

Register now

Our next event is coming up in May with Matt VanWagner.  Information will be posted soon.

Our next event in May will feature Matt Van Wagner speaking about the latest news in pay-per-click advertising. Additional information will be posted soon.

Our next event is coming up in May. Matt Van Wagner will be speaking about the latest PPC opportunities, updates, and strategies. More information will be posted soon.

Search engines offer marketers a tremendous opportunity to test opportunities and rapidly enter new overseas markets.  Unfortunately, it is not just as easy buying ads in Google and hoping you will connect with international prospects.

At this event we will review the best practices marketers must follow to successfully leverage search to enter new markets.

• How to choose the markets to enter
• How to do keyword research in local markets
• How searcher behavior varies from country to country
• Factors to consider when localizing your site
• What are the technical issues you must consider to be indexed and rank well
• How to generate links to your international site
• How to manage sites in multiple markets and countries
• Review of the most common international business mistakes

Bring your questions and concerns about entering global markets and get them answered by Bill and other members of SEMNE.

This event will include a site clinic, a networking hour with a generous selection of appetizers and sponsored bar, followed by a presentation by Bill Hunt, and a Q&A session.

SEMNE thanks for following members who have sponsored this event.  Look for them at the event to get your drink tickets!

• Website Publicity - Search Engine Marketing
• eVision – Integrated Website Design and Marketing

Event details

Global Search Marketing

Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Bill Hunt, Back Azimuth Consulting
Cost: Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

The evening starts with an hour of networking. A variety of appetizers and hors d’oeuvres will be served.

Choosing a Search-Friendly Shopping Cart
When: Tuesday, January 26, 2010; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Ross Lasley, The Internet Educator
Cost: Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the Speaker

Ross Lasley was on the web before “www” even existed – and he has been working on “websites” since he was 10. In 1996, at the age of 22, Ross founded the web development company, KISS Computing, with the help of his wife, Amy, who is a graphic artist. Started from a home office, the company grew to be Cape Cod’s number one web development firm, and garnered a number of awards.

After selling the business and moving to their rural Maine farm in 2006, Ross subsequently started The Internet Educator to help entrepreneurs and web professionals learn what they need to know to create more profitable websites. Since the early 1990’s, Ross has worked on the websites of thousands of businesses. His efforts have generated more than $100 million in online sales for his clients.

Ross was a speaker at 2009 Internet Retailer Conference and Exposition, the 2009 Discover New England Conference, and he has been invited to present at the Maine Governor’s Conference on Tourism, which will be held in February of 2010.
http://www.theinterneteducator.com/rosslasley.php

Sponsor this Event

Corporate members of SEMNE may sponsor events. See full details here.

• Demonstration of local search listings, pointing out their increased importance since the emergence of Blend Search and Google Maps.
• How to claim & update your local search listings in Google Maps with descriptions, hours, pictures and video to help you “sell” your products and services.
• Tips to help get top search results in the local listings.

This event will include short presentations by George Aspland and Richard Fencil, followed by a Q&A session.

Event details

Local Search
When: Tuesday, November 17, 2009; from 6:30 PM – 9:00 PM
Where: Rocky Hill Marriott, Connecticut
Speakers: George Aspland, eVision; Richard Fencil of Basement Systems
Cost:  Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the speakers

George Aspland is founder and President of eVision a firm providing Internet marketing services to companies and organizations around the world since 1998.  eVision increases targeted traffic to its clients web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business using its proprietary Conversion Point Architecture process.  Mr. Aspland is a recognized expert in the Search Engine Marketing field and speaks regularly on the subject of Search Engine Optimization (improving results from search engines). He has written a book on the subject, The Guide to Search Engine Marketing, a step by step guide to search engine marketing used by organizations who wish to optimize their own web sites. He also writes a periodic online marketing newsletter which is sent to webmasters and marketing executives around North America.

Richard Fencil is the Internet marketing director for Basement Systems Inc. and their dealer network.  Richard has 14 years in the Web industry from site building to direction of strategies and marketing. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, social media marketing, and most recently, Web marketing in tough economic times.  His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.

• What can Google Webmaster Tools do for me?
• Are XML sitemaps useful, and how do I create them?
• What are the essential free software tools for search marketing?
• Does PPC advertising affect natural search performance? (More than 50% of you will answer this wrong)
• How do I get Google Sitelinks?  What are Google Sitelinks?
• What’s the quickest and easiest way to increase traffic without spending a lot of money?

This event will include a short presentation by Jonathan Hochman, followed by a Q&A and website reviews for attendees interested in having their websites critiqued.

Event details

Get More Web Traffic: Tools, Tips and Strategies
When: Wednesday, September 16, 2009; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Jonathan Hochman, SEMNE
Cost:  Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears.

If you have a membership that entitles you to free admission, please register to help our planning, and badge printing.

About the speaker

Jonathan Hochman is a highly sought after search consultant who has presented at Web 2.0 Summit, SMX Advanced, and Search Engine Strategies.  His client portfolio includes several major publishers, as well as ecommerce, logistics, technology, and engineering companies.  He holds two degrees in computer science from Yale University.