Retargeting and Multi-Channel Marketing
Wednesday, May 22, 2013
Hartford/Windsor Marriott Airport
6:00 pm – 6:30 pm Registration desk open
6:30 pm – 7:30 pm Networking reception
7:30 pm – 9:00 pm Presentation followed by Q&A

The bar at this event will be sponsored by Distilled.

About Our Speaker

Bibi Mukherjee is the founder of Curve Trends Marketing, a Burlington, Vermont based Digital Marketing Agency.  The agency’s philosophy of data driven creative insights led by multi-channels touch points and audience retargeting has been integral in crafting success stories for both National & Regional brands across industries, especially in the travel and hospitality space.

Bibi, a Mechanical Engineer, started her career with Nielsen, India. She has developed and led implementations for a multitude of marketing campaigns, and has 20 years’ experience working closely with global and national brands.

A columnist and a speaker, Bibi is also the chief formulator of the Vermont Web Marketing Summit, a leading annual digital marketing conference of Vermont & New England.  The event has experienced dramatic growth since its inception in 2010 and attracts some of the best digital marketing minds in the country.  The conference focuses on strategic integration of digital marketing channels and is held every Fall in beautiful Burlington, Vermont.

Marketing Your Content Via Mobile
Wednesday, March 20, 2013
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Courtyard Nashua, Nashua, NH

About Dianna Huff

An in-the-trenches marketer since 1998, Dianna Huff is a recognized B2B marketing expert with clients across the U.S. Dianna combines her marketing communications, SEO and copywriting expertise to help over 100 companies, ranging from SMBs to Fortune 500s, get more leads and sales. Dianna’s work has been featured in dozens of publications and blogs, including B2B magazine, Forbes, and MarketingSherpa.

Please register now for this event.

The Google Display Network 2013 Edition
Tuesday, January 15, 2013
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Boston Newton Marriot, Newton, MA

About Matt Van Wagner

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences.

Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman’s “Winning Results with Google AdWords” and Mona Elesseily’s “Yahoo! Search Marketing Handbook.” Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Discuss this event at SEMNE’s LinkedIn Group.

Registration is closed.

Fortunately the tools and rules have changed. With advanced data analysis, we can now measure the true impact of the top of funnel influence that digital has on other channels. And using that, you can grow the size of your last touch programs.

Why is this critical today?  Because many are finding the ability to grow their search program is limited by the finite number of relevant searches performed.  And it’s gotten too competitive out there to leave any money on the table.

After a decade of focusing on the last interaction with web visitors, it’s time to focus on the first and middle interactions to continuously fill your conversion funnel.

The best way to start is to go after an audience before it is searching. So, let’s get busy adapting PPC strategies into Social and Display Marketing — and learn how to use the right tools to measure for success.

Please register now for this event.  It will be held in Nashua, NH, and then a week later in Connecticut.  Please choose whichever option is more convenient for you.

Better Analytics 
(A) Tuesday, November 27, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Courtyard Nashua, Nashua, NH

(B) Thursday, December 6, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Sheraton, Rocky Hill, CT (formerly the Marriott)

This presentation will be given in both locations.  When registering, please choose the date and location you prefer.

About Michael Briggs

Mike leads the teams of search, social and mobile marketing strategists @Website Publicity. Previously the company’s Vice President of Search Strategies, Mike heads up the development of proprietary search technology products to support client success in the rapidly expanding media of search, display, social and mobile channels.

With a dozen years of experience in planning, executing, and tracking search engine marketing campaigns for a wide range of clients, Mike not only researches the fast-changing landscape in search, social and mobile advertising, but continuously tests for new opportunities.  This allows his teams to keep clients like Yankee Candle Company, DR Power and American Meadows ahead of the curve in the most competitive markets.

Formerly a research biologist for the University of Massachusetts, Mike brings his love of data analysis to his work in SEM.   He writes and speaks frequently on the importance of connecting the marketing dots with analytics and is a repeat presenter to industry conferences including NEMOA, NEDMA and the Vermont/New Hampshire Marketing Group.

Please register now for this event.

Panda, Penguin and Google
Wednesday, October 10, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Boston Newton Marriot, Newton, MA

About Jill Whalen

Jill Whalen is a pioneer in search engine optimization, beginning in the field in the early 1990s and founding High Rankings in 1995. Since that time, High Rankings has grown to be one of the pre-eminent SEO companies in the United States, working with hundreds of clients in more than 40 industries to enhance their presence through proven and dynamic search engine strategies that lead to increased traffic, more conversions and enhanced sales.

Discuss this event at SEMNE’s LinkedIn Group.

Good service requires you to respond promptly to customers, whether in person, by phone, by email, or through your web server. Google has started using page load speed as a ranking signal. Studies how shown that a one second increase in load time results in a 17% loss of conversions. Other studies have identified speed as the single most critical factor for e-commerce conversion. There are lots of changes you could make to your website, but none of them are as risk-free as increasing speed. Some like yellow, some like blue, but nobody likes slow. Making your site run faster can only improve visitor engagement, generate more conversions, and boost natural search traffic. This talk will explain how to measure speed, and how to make your site run faster with minimal effort.

Please register now for this event.

Website Speed Optimization
Tuesday, June 26, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Sheraton Framingham, Framingham, MA

About Jonathan Hochman

Jonathan Hochman is the founder of Hochman Consultants. A Yale University graduate with two degrees in computer science, he has 22 years experience as a business development, marketing and technology consultant. Hochman is the Chairman of SEMNE, the association of professional search marketers in New England.

View more presentations from Tom Critchlow

Ecommerce SEO is challenging. It’s the perfect blend of old school revenue-driven, keyword-focused, boring link building combined with the frustrating challenges of crafting the ‘perfect’ crawlable information architecture within a CMS that wouldn’t know a canonical tag if it stepped on one. So what’s a smart SEO to do? In this talk I’ll lay out strategies, tactics and case studies of ecommerce sites that are getting it right and hopefully show you the way to balance technical implementations against content marketing and creative link building tactics that are working for us right now. Hopefully a mix of inspirational, actionable and engaging ideas!

Please register now for this event.

Ecommerce SEO
Thursday, April 19, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Rocky Hill Marriott, Rocky Hill, Connecticut

About the Speaker

Tom joined Distilled over 4 years ago and wears many hats in his role as VP operations for the NYC office which opened up mid-2011. On a typical day Tom’s time is spent hiring smart people, living and breathing SEO, diving head first into data and managing the NYC team.

In his spare time Tom likes to geek out by copy and pasting Python and uploading to Google Appengine. To relax, he listens to music, reads books and trains in Wing Chun Kung Fu. Usually not all at once.

The panelists are:

Matt Van Wagner – PPC - The Top Ten Most Wanted New AdWords Features & Fixes

Even as Google continues to add new features at a breakneck pace, there are many other AdWords features that we use every day that seem, well, unfinished or clumsily implemented. In this session, we’ll highlight a few features in need of improvement, take suggestions from the audience, vote on the top 10 most wanted, and then tweet  out the list to the entire paid search community.  Who knows?  Maybe we can get them all into the  next release of AdWords!

Dan Shure – SEO - Are Your Titles Irresistibly Click Worthy?

When it comes to local search, a major challenge is to make sure that we’re local, but not too local.  A dentist with a physical address in Ashland may want to attract customers from Holliston and Milford, a kitchen remodeler may cover a 50 mile radius around Boston, and a locksmith may service 60 towns in western Mass.  Getting sites to rank outside of their hometown can be challenging, especially if a company services or draws customers from 100-plus towns.  This presentation will show online marketers how to tackle the challenge of not-too-local SEO while avoiding the dangers of duplicate content and being relevant to a number of local searches.

Please register now for this event.

Local Search and Lead Generation
Thursday, February 16, 2012
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Sheraton Framingham, Framingham, MA

About the Speaker

Richard develops Web-based strategies and online marketing plans for Basement Systems, Inc., a network of dealerships and franchises throughout the U.S., Canada, and U.K. in the home improvement industry.  Richard began his career in the Web industry with the IT event planner Comdex in 1994. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, local search, and social media marketing.  His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.