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    <title>Semrush blog</title>
    <link>https://www.semrush.com/blog/</link>
    <description>Semrush blog</description>
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    <lastBuildDate>Fri, 15 May 2026 22:11:28 +0000</lastBuildDate>
    <item>
      <title>What is a lead generation funnel? And how to build one</title>
      <link>https://www.semrush.com/blog/lead-generation-funnel/</link>
      <description>&lt;p&gt;Learn what a lead generation funnel is and how to build one that drives qualified leads.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/general-marketing/">general-marketing</category>
      <guid>https://www.semrush.com/blog/lead-generation-funnel/</guid>
      <pubDate>Fri, 15 May 2026 14:13:00 +0000</pubDate>
    </item>
    <item>
      <title>What is prompt tracking? (+ 4 prompt types to track)</title>
      <link>https://www.semrush.com/blog/prompt-tracking/</link>
      <description>&lt;p&gt;Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/prompt-tracking/</guid>
      <pubDate>Fri, 15 May 2026 09:28:00 +0000</pubDate>
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    <item>
      <title>How to find buyer intent keywords for organic &amp; AI search</title>
      <link>https://www.semrush.com/blog/buyer-keywords/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/1a/21/1a213bef606c4e38e8b8cbd0d3d3431b/buyer-keywords.svg" alt="How to find buyer intent keywords for organic &amp; AI search" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn how to find and track buyer intent keywords people are using in Google and LLMs like ChatGPT.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/keyword-research/">keyword-research</category>
      <guid>https://www.semrush.com/blog/buyer-keywords/</guid>
      <pubDate>Fri, 15 May 2026 08:57:00 +0000</pubDate>
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    <item>
      <title>How to do YouTube keyword research: A complete 2026 guide</title>
      <link>https://www.semrush.com/blog/youtube-keyword-research/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/ab/51/ab5169c83db6d1aa1825b2023d0a85f5/youtube-keyword-research.svg" alt="How to do YouTube keyword research: A complete 2026 guide" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn how to use YouTube keyword research to validate topics for both YouTube and Google‘s video features.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/video-marketing/">video-marketing</category>
      <guid>https://www.semrush.com/blog/youtube-keyword-research/</guid>
      <pubDate>Fri, 15 May 2026 08:45:00 +0000</pubDate>
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    <item>
      <title>Social media management: The ultimate guide</title>
      <link>https://www.semrush.com/blog/social-media-management/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/7b/1a/7b1a14de4da430c29d98b29f47be77e7/social-media-management.svg" alt="Social media management: The ultimate guide" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn how consistency in social media management compounds into brand equity and how to build a presence that stacks over time.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/social-media/">social-media</category>
      <guid>https://www.semrush.com/blog/social-media-management/</guid>
      <pubDate>Wed, 13 May 2026 14:29:00 +0000</pubDate>
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    <item>
      <title>How to Win in a Zero-Click Search Market</title>
      <link>https://www.semrush.com/blog/zero-click-searches/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/a6/2c/a62ce1ae53c4c4874ea7094b71b51ab3/avoiding-zero-click-searches-to-get-more-traffic.svg" alt="How to Win in a Zero-Click Search Market" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn what zero‑click search means, why clicks are down, and what to focus on instead.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/general-seo/">general-seo</category>
      <guid>https://www.semrush.com/blog/zero-click-searches/</guid>
      <pubDate>Wed, 13 May 2026 09:45:00 +0000</pubDate>
    </item>
    <item>
      <title>What are keywords? Definition, types, &amp; how to use them</title>
      <link>https://www.semrush.com/blog/what-are-keywords/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/aa/ff/aaff45fe41b5f89e995eb8c80f64f824/what-are-keywords-simple-keyword-definition.svg" alt="What are keywords? Definition, types, &amp; how to use them" width="448"/&gt;&lt;/p&gt;&lt;p&gt;A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/general-seo/">general-seo</category>
      <guid>https://www.semrush.com/blog/what-are-keywords/</guid>
      <pubDate>Tue, 12 May 2026 14:48:00 +0000</pubDate>
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    <item>
      <title>11 ways to use AI for SEO (+best practices &amp; challenges)</title>
      <link>https://www.semrush.com/blog/ai-seo/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/f8/28/f82859b9494ac3847f90c058335aae63/98733a9b90aa7c878111db100f05411a/ai-seo.svg" alt="11 ways to use AI for SEO (+best practices &amp; challenges)" width="448"/&gt;&lt;/p&gt;&lt;p&gt;11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/ai-seo/</guid>
      <pubDate>Mon, 11 May 2026 07:50:00 +0000</pubDate>
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    <item>
      <title>ToFu, MoFu, BoFu: A practical guide to the conversion funnel</title>
      <link>https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/74/34/7434becfd8318f4f0c26b6c16ba53917/tofu-mofu-bofu.svg" alt="ToFu, MoFu, BoFu: A practical guide to the conversion funnel" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/general-marketing/">general-marketing</category>
      <guid>https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/</guid>
      <pubDate>Fri, 08 May 2026 09:16:00 +0000</pubDate>
    </item>
    <item>
      <title>How to find and fix what AI gets wrong about your brand</title>
      <link>https://www.semrush.com/blog/fix-ai-brand-misinformation/</link>
      <description>&lt;p&gt;Learn how to identify, trace, and fix incorrect information about your brand in AI answers.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/fix-ai-brand-misinformation/</guid>
      <pubDate>Fri, 08 May 2026 08:55:00 +0000</pubDate>
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    <item>
      <title>11 Google Ads best practices to maximize return on ad spend</title>
      <link>https://www.semrush.com/blog/google-ads-best-practices/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/1a/be/1abe0260cee290b75cedfca0d752c04c/0fdc2c6b0e3fe3667af16a286316722f/google-ads-best-practices.svg" alt="11 Google Ads best practices to maximize return on ad spend" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/paid-advertising/">paid-advertising</category>
      <guid>https://www.semrush.com/blog/google-ads-best-practices/</guid>
      <pubDate>Thu, 07 May 2026 14:57:00 +0000</pubDate>
    </item>
    <item>
      <title>Google’s Universal Commerce Protocol capabilities expand to main SERP</title>
      <link>https://www.semrush.com/blog/google-ucp-checkout-in-main-serp/</link>
      <description>&lt;p&gt;Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/industry-news/">industry-news</category>
      <guid>https://www.semrush.com/blog/google-ucp-checkout-in-main-serp/</guid>
      <pubDate>Thu, 07 May 2026 08:36:00 +0000</pubDate>
    </item>
    <item>
      <title>How to track ChatGPT traffic for you and for competitors</title>
      <link>https://www.semrush.com/blog/track-chatgpt-traffic-and-competitors/</link>
      <description>&lt;p&gt;Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/track-chatgpt-traffic-and-competitors/</guid>
      <pubDate>Wed, 06 May 2026 12:50:00 +0000</pubDate>
    </item>
    <item>
      <title>How to optimize for AI search results in 2026</title>
      <link>https://www.semrush.com/blog/ai-search-optimization/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/3e/28/3e286ce99ba5bc1750f9c82e29cf9afe/69a7152a58a2bfbbfee78c810b987061/ai-search-optimization.svg" alt="How to optimize for AI search results in 2026" width="448"/&gt;&lt;/p&gt;&lt;p&gt;AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/ai-search-optimization/</guid>
      <pubDate>Wed, 06 May 2026 08:31:00 +0000</pubDate>
    </item>
    <item>
      <title>How to do keyword research in 2026 (6 ways + framework)</title>
      <link>https://www.semrush.com/blog/keyword-research/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/da/2b/da2b92ee1209fb68df1a577820547b66/the-ultimate-keyword-research-guide-for-seo.svg" alt="How to do keyword research in 2026 (6 ways + framework)" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/keyword-research/">keyword-research</category>
      <guid>https://www.semrush.com/blog/keyword-research/</guid>
      <pubDate>Tue, 05 May 2026 15:15:00 +0000</pubDate>
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    <item>
      <title>The Complete Website Migration Checklist [SEO-Friendly]</title>
      <link>https://www.semrush.com/blog/website-migration-checklist/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/a5/52/a55263de2ed25851c5c5fd1ac7166061/site-migration-with-semrush.svg" alt="The Complete Website Migration Checklist [SEO-Friendly]" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/general-seo/">general-seo</category>
      <guid>https://www.semrush.com/blog/website-migration-checklist/</guid>
      <pubDate>Tue, 05 May 2026 14:57:00 +0000</pubDate>
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    <item>
      <title>Attribution gap in agentic search: how to close it</title>
      <link>https://www.semrush.com/blog/attribution-gap-in-agentic-search/</link>
      <description>&lt;p&gt;Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/attribution-gap-in-agentic-search/</guid>
      <pubDate>Tue, 05 May 2026 08:23:00 +0000</pubDate>
    </item>
    <item>
      <title>The Most Searched Things on Google [2026]</title>
      <link>https://www.semrush.com/blog/most-searched-keywords-google/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/69/e5/69e567259b669fd4ec1919b78de1e780/most-searched-keywords-google.svg" alt="The Most Searched Things on Google [2026]" width="448"/&gt;&lt;/p&gt;&lt;p&gt;The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/keyword-research/">keyword-research</category>
      <guid>https://www.semrush.com/blog/most-searched-keywords-google/</guid>
      <pubDate>Mon, 04 May 2026 11:13:00 +0000</pubDate>
    </item>
    <item>
      <title>How to do a website content audit in 2026 (with template)</title>
      <link>https://www.semrush.com/blog/content-audit/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/a6/55/a655f41ab8a81c760c3db3784d3f7330/perform-a-content-audit.svg" alt="How to do a website content audit in 2026 (with template)" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/content/">content</category>
      <guid>https://www.semrush.com/blog/content-audit/</guid>
      <pubDate>Mon, 04 May 2026 10:27:00 +0000</pubDate>
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    <item>
      <title>How to rank in AI search (6-month playbook)</title>
      <link>https://www.semrush.com/blog/how-to-rank-in-ai-search/</link>
      <description>&lt;p&gt;&lt;img src="https://static.semrush.com/blog/uploads/media/af/76/af762d4291fea002b45b35a39f5ad471/cf3e257e1db17cf6818357116d801000/how-to-rank-in-ai-search-in-2025-6-tactics-from-industry-experts.svg" alt="How to rank in AI search (6-month playbook)" width="448"/&gt;&lt;/p&gt;&lt;p&gt;Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.&lt;/p&gt;</description>
      <category domain="https://www.semrush.com/blog/category/ai/">ai</category>
      <guid>https://www.semrush.com/blog/how-to-rank-in-ai-search/</guid>
      <pubDate>Mon, 04 May 2026 09:47:00 +0000</pubDate>
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