Semrush blog

What is AI sentiment analysis? A marketer’s guide

Mon, 15 Jun 2026 16:21:00 +0000

AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.

Google Analytics for beginners: the complete GA4 guide

Mon, 15 Jun 2026 08:16:00 +0000

A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.

Bot traffic now exceeds traffic from human users

Sat, 13 Jun 2026 08:27:00 +0000

For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.

12 SEO writing tips to earn visibility [2026]

Wed, 10 Jun 2026 13:59:00 +0000

SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.

How rtCamp closed the AI perception gap costing them enterprise deals

Wed, 10 Jun 2026 07:11:00 +0000

Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.

Why 62% of AI citations don’t lead to brand mentions [Study]

Tue, 09 Jun 2026 13:00:00 +0000

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.

How to decide which AI search prompts to track

Tue, 09 Jun 2026 10:05:00 +0000

Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.

Google launches Search Profiles for publishers and creators

Mon, 08 Jun 2026 07:40:00 +0000

Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.

Google Ads competitor analysis: A how-to guide (+ top tools)

Fri, 05 Jun 2026 09:07:00 +0000

Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.

Google's AI search optimization guide: what to do next

Thu, 04 Jun 2026 17:14:00 +0000

Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.

9 ways to improve SEO rankings and traffic

Thu, 04 Jun 2026 10:21:00 +0000

Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.

Keyword strategy in SEO: What it is & how to create one

Thu, 04 Jun 2026 10:07:00 +0000

A keyword strategy defines the user queries you want to appear for and how you‘ll target them.

Google adds a dedicated Agentic Browsing category to Lighthouse

Wed, 03 Jun 2026 15:01:00 +0000

Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.

Google Search Console adds AI performance reports and blocking controls

Wed, 03 Jun 2026 14:56:00 +0000

Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.

Social media SEO: How to show in search, social, and AI

Wed, 03 Jun 2026 13:59:00 +0000

Social media SEO involves improving your social presence to appear across multiple search surfaces.

Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]

Wed, 03 Jun 2026 13:00:00 +0000

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

How to get your website indexed by Google

Tue, 02 Jun 2026 14:59:00 +0000

Learn to check if Google has indexed your site and what to do if not, so you can show in search results.

Google to add AI performance report to Merchant Center

Mon, 01 Jun 2026 08:01:00 +0000

A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.

Google brings Preferred Sources to AI Overviews and AI Mode

Mon, 01 Jun 2026 06:33:00 +0000

Google is bringing Preferred Sources to AI Overviews and AI Mode. Here‘s what it means for your visibility.

How we're driving AI visibility at Semrush

Fri, 29 May 2026 14:35:00 +0000

How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.