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	<title>SendBlaster Blog</title>
	
	<link>http://blog.sendblaster.com</link>
	<description>Making Email Marketing Simple and Effective</description>
	<lastBuildDate>Tue, 29 May 2012 13:39:35 +0000</lastBuildDate>
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		<title>FREE eBook: Email Marketing Now – SendBlaster Edition</title>
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		<comments>http://blog.sendblaster.com/2012/05/29/free-ebook-email-marketing-now-sendblaster-edition/#comments</comments>
		<pubDate>Tue, 29 May 2012 13:12:02 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Sendblaster]]></category>
		<category><![CDATA[email marketing ebook]]></category>
		<category><![CDATA[email marketing now]]></category>
		<category><![CDATA[web target]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5804</guid>
		<description><![CDATA[We are very happy to announce that it’s now available, free of charge, an exclusive edition of “Email Marketing Now &#8211; How it works and how to make it work” – a complete and up-to-date email marketing guide (regularly priced $5.25 on Amazon). To receive Email Marketing Now, simply complete the form in this page [...]]]></description>
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		<title>Email Marketing Tips for Retailers</title>
		<link>http://feedproxy.google.com/~r/sendblaster/twWM/~3/TQRWg2Z4EUA/</link>
		<comments>http://blog.sendblaster.com/2012/05/28/email-marketing-tips-for-retailers/#comments</comments>
		<pubDate>Mon, 28 May 2012 09:29:38 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[Tips & tricks]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[retailers]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5795</guid>
		<description><![CDATA[According to the Direct Marketing Association, many retailers are failing to use email marketing effectively. A recent study shows that out of the top 100 shops and websites listed by Hitwise and IMRG, 60 percent failed to send a welcome message upon signup, and 19 percent never sent any messages at all. Of the 100 [...]]]></description>
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		<title>How to Fully Back Up And Restore Your SendBlaster Data</title>
		<link>http://feedproxy.google.com/~r/sendblaster/twWM/~3/5q-1F1C1GkU/</link>
		<comments>http://blog.sendblaster.com/2012/05/23/how-to-fully-back-up-and-restore-your-sendblaster-data/#comments</comments>
		<pubDate>Wed, 23 May 2012 07:35:05 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Sendblaster]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[tutorial]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5780</guid>
		<description><![CDATA[When using SendBlaster, all of your email lists and email templates are safely stored on your PC. This means that you have full control over your data. This is great in terms of privacy and security, since no one else can have access to them. However, for this very reason, we recommend that you backup [...]]]></description>
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		<item>
		<title>Email Marketing: Why It’s all About Building Trust of Your Clients</title>
		<link>http://feedproxy.google.com/~r/sendblaster/twWM/~3/km63M1FATe8/</link>
		<comments>http://blog.sendblaster.com/2012/05/21/email-marketing-why-its-all-about-building-trust-of-your-clients/#comments</comments>
		<pubDate>Mon, 21 May 2012 10:14:52 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Tips & tricks]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5769</guid>
		<description><![CDATA[Email marketing campaigns are notorious for degenerating into unwanted spam for people&#8217;s email inbox. If you expect this strategy to prove effective for you to achieve your marketing goals, it is important that you ensure that people read your emails with interest and not trash them without reading. Any tool can work in your favor [...]]]></description>
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		<title>Create Content That Readers Trust</title>
		<link>http://feedproxy.google.com/~r/sendblaster/twWM/~3/fBarVbUKVqE/</link>
		<comments>http://blog.sendblaster.com/2012/05/18/create-content-that-readers-trust/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:50:55 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5762</guid>
		<description><![CDATA[What do you think it would take to have an open rate of 40 percent? Maybe you’d need to do lots of A/B testing? Perhaps you’d do careful list segmentation, making sure that you’re only sending messages to the most appropriate audiences. Maybe you’d look closely at your subject lines and your address lines, using [...]]]></description>
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		<item>
		<title>Over 200 SendBlaster PRO licenses donated to non-profit organizations</title>
		<link>http://feedproxy.google.com/~r/sendblaster/twWM/~3/_1jwhe1Yor0/</link>
		<comments>http://blog.sendblaster.com/2012/05/16/over-200-sendblaster-pro-licenses-donated-to-non-profit-organizations/#comments</comments>
		<pubDate>Wed, 16 May 2012 11:57:10 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sendblaster]]></category>
		<category><![CDATA[non-profits]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5735</guid>
		<description><![CDATA[About 2 years ago we decided that it was time to give back to the community. We started offering SendBlaster licenses to non-profit organizations for free. Out of all the types of non-profits, we chose to provide licenses to organizations that worked in the area of health care. To date we have donated over 200 [...]]]></description>
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		<item>
		<title>How does Gmail work? Google explains it in “The Story of Send”</title>
		<link>http://feedproxy.google.com/~r/sendblaster/twWM/~3/_AJryq6Sdk4/</link>
		<comments>http://blog.sendblaster.com/2012/05/15/how-does-gmail-work-google-explains-it-in-the-story-of-send/#comments</comments>
		<pubDate>Tue, 15 May 2012 15:01:33 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blog.sendblaster.com/?p=5749</guid>
		<description><![CDATA[Ever wondered how your message gets from your pc to another inbox? Google has just launched The Story of Send, a brilliant animation that illustrates the journey of a message from the sender inbox to the final destination. The animated story allows to learn more about the innovative ways data centers&#8217; Google protect information and conserve [...]]]></description>
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