http://sennamarketing.co.uk/

"Branded Content"

1/12/2012 4:16:30 PM

Is your marketing moving with the times?

A new buzz word hit the marketing landscape in 2011 known as “Branded Content”. Essentially Branded Content is exactly what it says on the tin; it’s where the Brand is positioned at the forefront of all Marketing Communications.

Gone of the days where all communications are offer led; discount here, sales there, buy now etc; to something that will please all marketing people, academics and Brand Directors; brand led marketing. Up until the point where markets and customers became so price sensitive, quality marketing led with a brand message or truth that instilled a sense of value, loyalty, familiarity and ownership. However, as the financial crisis hit, the defining truths of a brand were often lost to quick fix discounts, hard hitting sales offers and price war marketing.

2011 began to see a shift back to Branded Content with brands such as Apple leading the way. As has always been the case with Apple, their marketing was led by beautiful product design, packaging, functionality, technology, innovation and a lifestyle for which to aspire. Apple have never focused on price; instead choosing to focus on the emotive principles and core values of their brand offering as a defining attribute in the buying behaviour of their customers.

Statistically, Branded Content shows increased customer retention and an awareness of brand principles, messages and products which ultimately leads to brand loyalty; something that every business should aspire to.

Join Senna Marketing

11/11/2011 12:43:19 PM

Over the years we have been lucky enough to work with some great brands and truly inspirational people.

Our commitment to success delivered through our personalised approach has seen our client portfolio grow at a rapid rate. As a result, we are looking for some talented individuals to join our dynamic team in the form of a freelance Web Designer and a Business Development Manager.

Whilst detailed requirements are outlined in the Careers section of this website, we are looking for someone who has the ..... there has to be a better and less cliché way of saying the X-factor??!! ...anyway we are looking for some who has just that to complement our existing set up.

We like to think that our success is not only down to hard work and great clients, but also who we are as individuals. We are all incredibly passionate about marketing and its related disciplines, and united in our desire to surpass expectations each and every time. However, whilst we all share a common goal, each of us are also very different. Some of us are sing from the roof top Norwich City fans, others a rugby lads, some enjoy video games (yes Chris did sit outside at midnight waiting for Call of Duty to come out!), others are obsessed with MotoGP and the great Valentino Rossi in particular. It’s those individualities that mean we all have a slightly different view on marketing as a discipline.

The successful candidates to join Senna Marketing will possess that sparkle; the personality that brings another nugget of knowledge to the table, who challenges conventional marketing and business thinking.

Welcome to Senna Marketing

11/10/2011 4:55:41 PM

Welcome to the brand new Senna Marketing corporate identity and website.

As friends of Senna Marketing will tell you, it’s been a long time coming, but as we always say, our clients come first.

Re-branding yourself is regarded by many as one of the hardest tasks for any design team, and our process was no exception. The brief was to create a visual that was beautiful as a standalone entity, fluid in its approach and instantly recognisable in its delivery.

Like all brand evolutions, we have been on a journey with the new Senna Marketing design. Inspiration has come from everything around us; from the weird and wonderful to the modern and clinical. Indeed, at one point, the Senna Marketing desks were stacked full of design visuals, font tests, logo designs, story boards...in short, a road map for the brand.

However, it was the way we have evolved as a business that was the biggest catalyst. Supporting clients across East Anglia as well as nationwide, Senna Marketing has fast grown a reputation for intuitive results driven marketing. It was very important to us that our branding and home on the web was reflective of this.

With Senna Marketing well and truly established, we will be looking to continue our rapid growth into next year through our dedicated, personalised approach to marketing.