The collars contain appeasing pheromones, created to mimic those produced naturally by mother dogs and cats to calm their young. Because dogs and cats recognize these pheromones throughout life, they can be used on pets at any age. The collars release pheromones over a 30-day period, helping animals to better handle stress and anxiety, common triggers to behavioral problems such as aggression and anti-social behaviors like hissing, inappropriate marking, and destructive behaviors like chewing. Because the pheromones are not absorbed systemically, they do not produce side effects. Pheromone therapy is preferred by many veterinarians as a first line treatment for suffering pets, above sedative medications which can cause side effects. This makes the collars a safe, natural way to address behavioral issues, either in conjunction with behavior training or as an alternative when training does not work.

"We're very pleased that the Sentry HC Good Behavior Pheromone Collars have proven so effective even on these wild animals, and to be a part of saving this species," says Caryn Stichler, vice president of marketing for Sergeant's Pet Care Products. "The pheromones help dogs and cats overcome common stressors such as separation anxiety, thunderstorms, fireworks, moving, trips to the vet and boarding. We were already aware that collars are extremely effective for house pets. In our studies, more than 70% of dogs' stress-induced behaviors were minimized or eliminated. Results of a similar study on cats were even more dramatic," Stichler explained.

The success of the Sentry HC Good Behavior Pheromone Collars has conservationists considering replicating the project using pheromone collars in more conservation projects in the future. Other wild animals with endangered or dwindling populations such as the African Jackal could also benefit from the pheromone collars.

Based on the success of the Sentry HC Good Behavior Pheromone Collars in Wild Dog pack integration efforts in South Africa, trials are underway using the Sentry HC Good Behavior Pheromone Collar for cats with African Wild Cats at the Dabchick Wildlife Reserve and Conservancy in South Africa's northeastern Limpopo Province. This is the first-ever pheromone collar for cats, and has had very high success rates with domesticated cats.

For questions or to secure exclusive coverage of this story, please contact Patsy Sumner at 402-938-7045 or Kelly Lytle Baehr at 402-938-7035.
For more information, please visit sentrypetcare.com/wilddogs

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, pet dental supplies, aquatic supplies, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at sergeants.com.

About the KwaZulu-Natal Wild Dog Project

KwaZulu-Natal Wild Dog Project is one of the largest conservation programs working to save the African Wild Dog, an endangered species now considered to be extinct in 23 African countries. The Project is carried out through a partnership between the Endangered Wildlife Trusts' Carnivore Conservation Group and Ezemvelo KZN Wildlife; supported by The Green Trust and Land Rover South Africa, and in collaboration with The Smithsonian institute.

Introducing a cat collar that’s both fashionable and calming

This is such a great idea because cat parents face so many feline stress and anxiety situations on a regular basis.

The Sentry Good Behavior Calming Pheromone collar contains all natural ingredients known for their soothing and calming effects. The efficacy of the collar is a month. What I like about it is that it also has a safety breakaway clasp and is deemed safe for both kittens and adult cats.

I wish the collars had been around a few years ago when we moved to our new house because the whole ordeal really stressed my late cat Muffin.

Next week, Cherri and Nick are going to Colorado for a few days. Isabella and Mr. Pants are going for a “staycation” to their Granny Rhoda’s. Although they have visited on numerous occasions in the past, Isabella takes time to settle in. And besides, she is still a bit “grumpy” about having to deal with Mr. Pants’ boisterous kitten behavior. So I handed the collar to Cherri for Izzy to wear for the car trip and on her little vacation.

For anyone traveling this summer, this is an excellent idea to help reduce feline travel anxiety and help a cat adapt to a new environment. The manufacturer also says the collar can be used to reduce separation anxiety (a lot of cats hate being left home alone). The collar can also help reduce destructive behavior that can result from boredom, as well as inappropriate markings.

And the best part – they are lavender in color – beautiful and very fashionable right now. It happens to be a really good shade for the already beautiful Isabella.

(Omaha, NE) The Sentry HC� Good Behavior™ Pheromone Collar from Sergeant’s was recently featured on the nationally-recognized Lifetime Network morning show, The Balancing Act. An educational segment focusing on how to address problematic pet behavior hailed the Good Behavior collar as an affordable, easy-to-use and very effective way pet owners can help calm their cats and dogs and reduce unwanted behaviors caused by anxiety and stress, including separation anxiety. The collar is one of Sergeant’s latest over-the-counter health care products for dogs and cats of all ages and breeds.�

The Balancing Act welcomed Dr. Rodney Van Horn of the Omaha Animal Medical Group as their special guest to address the topic.� Dr. Van Horn says, “Mother dogs and cats comfort their offspring by emitting pheromones as they nurse. The puppies and kittens associate this scent with being safe and satisfied. Later in the pets' lives, these same pheromones can still trigger feelings of safety and well-being. So no matter what the age of the pet, the Sentry HC Good Behavior collar can be effective at addressing those stress related behavioral issues.”��

He adds, “The Sentry HC� Good Behavior™ Pheromone Collar gives pet owners a convenient, safe way to help their pets reduce the negative behavior that comes from stress and anxiety, including separation anxiety. It is clinically proven to provide relief.”�

“Consumers expressed the need for a product that addresses their pets’ behavioral issues. Sergeant’s responded by creating the Sentry HC� Good Behavior™ Pheromone Collar,” explains Bob Scharf, president and CEO of Sergeant’s. “This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior. It can be used in conjunction with behavior modification training or in cases where training does not help the pet overcome the anxiety or stress causing the problem.”

This is the first pheromone collar available for cats, a welcome help to cat owners who are frustrated with their cats’ behavioral problems and with the limitations of pheromone diffusers and sprays. Because diffusers only work in a confined area, the Sentry HC Good Behavior Collar is a better alternative for use at home or on-the-go. Pet owners are excited because they can now purchase a pheromone collar without a trip to the veterinarian, making it an affordable solution.

There are an estimated 10 million dogs and cats in the United States that suffer from separation anxiety, the leading cause of behavioral problems. These problems don’t just result in ruined furniture, half-eaten shoes or inappropriate marking, either: behavioral problems are cited as the number one reason for animal abandonment at shelters. The Sentry HC� Good Behavior™ Pheromone Collar is contributing to lowering those numbers by providing pet owners with an over-the-counter way to address behavior issues.�

To view the segment, visit http://thebalancingact.com/show_segment.php?id=1482 �For more information about the product, please visit www.sentrypetcare.com.

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.�

(Omaha, Neb.) Comet, a seven-year-old Greyhound with a dramatic life story and a dazzling, healthy smile, took the top spot in the Superstar Smiles Photo Contest sponsored by Petrodex�, a dental brand from Sergeant’s Pet Care Products, Inc. Radio personality and pet enthusiast Steve Dale served as the celebrity judge of the nationwide contest, which received nearly 2,000 photo entries in just four weeks.

“The competition was fierce, and choosing the five finalists from the huge number of entries was not easy,” Dale stated. “In the end, Comet’s personality showed so clearly though his photo that I knew he was the winner. That dog truly has star quality!”

As the Grand Prize winner, Comet will be featured in a full-page advertisement for Petrodex pet dental products in a national magazine. He will also receive a professional photo shoot and his owner, Barbara Masi of Boynton Beach, Florida, will receive a framed print from the shoot as well as a variety of Petrodex pet dental products.

The aim of the contest was to help raise awareness among pet owners about the importance of keeping their dogs’ teeth clean and healthy. Only after Comet was chosen based on his photo appearance and healthy smile was his dramatic life story known to the judges.

Comet started life as a racing dog, and his early success in that field would likely have prevented him from retiring early except for a twist of fate. After placing well in a high stakes race, Comet broke his leg. Despite numerous surgeries and therapies, the break did not mend well enough for him to return to the track, ending his racing career when he was just over three years old.� Barbara Masi adopted Comet at that time, bringing him home to join her family of seven assorted rescue dogs at that time.� Many were older and have since passed – and Comet now has two greyhound and one Irish wolfhound brothers.

�

Comet’s unique personality and friendliness inspired Masi, president of the Greyhound Pets of America - Southeast Coast of Florida Chapter, to create a program that teaches school-age children about kindness to animals. The program was soon brought into the Palm Beach County Sheriff’s Department and Comet’s second career was born.�

“We visit preschool, elementary and middle schools to teach students about kindness. Both of us wear Palm Beach County Sheriff’s Department uniforms for our public appearances. Comet is such a good sport, everyone just loves him. I am thrilled he won! It couldn’t have happened to a more deserving dog,” Masi shared.

“Thank you to everyone who participated in the contest,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We received so many photos of so many beautiful, loved dogs. It was an inspiration for those of us who work in the pet products industry. Comet’s happy, healthy smile and his great life story make him a wonderful choice to represent Petrodex in an advertisement!”

Find more information about the entire line of Petrodex, pet dental products at www.sentrypetcare.com.

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.�

“Our approach to new product development is very strategic,” states Bob Scharf, chief executive officer of Sergeant’s. “We create new products to respond to needs pet owners express. These new products reflect our long standing commitment to meeting those needs using innovative new technology, solid research and creativity.”

The lineup of new products includes:

Petrodex� Ultra Advanced Veterinary Cleaning Paste – This revolutionary new paste breaks down plaque and tartar while also promoting healthy gums. It does not require brushing and adheres to pets’ teeth for long-lasting residual benefits. Visible results have been seen in just two weeks.�

Petrodex� �Dentaplay – This rigid rubber toy is a fun, healthy new way to improve pets’ dental health. A variety of breakthrough design features include a flexible rubber bite plate, unique nubs and ridges and a treat tunnel help the dog brush their own teeth!�

SentryPro� Toy and Small Breed Flea and Tick Products – This new line of flea and tick products are formulated for toy and small breeds and currently include shampoo and spray.�

Sergeant's Green� Flea and Tick Products – These natural flea and tick products protect pets against the dangers of fleas and ticks using natural ingredients. They are safe to use around children and in multi-pet households.��

PurLuv� line of treats – This new line of treats features natural ingredients like honey, peanuts, tomatoes and carrots. Treats contain omega fatty acids, are low in fat and have no animal by-products. PurLuv treats will be available in June 2010.�

Canine Prime Dog Treats – These unique dog treats use a patented process to create a shelf-stable, high protein treat with a marinated steak texture and flavor. They contain no grains or fillers and are made in the USA.�

Vetscription� Veterinary Balm – This soothing all-purpose veterinary ointment is useful for a myriad of uses including dry or chapped paws, insect bites, rashes and scratches.�

Zoink™ Fetch ‘N Fling Ball Thrower – This interactive new toy brings pets and their owners together. The ball thrower unfolds, extending to 29” long and holding two 2.5” balls. One end throws, the other end holds! It folds up and includes a belt clip for easy transport.�Find more information about new products at www.sergeants.com and www.sentrypetcare.com.

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.��

FOR IMMEDIATE RELEASE

Media Contact: Patsy Sumner

402.933.7045

psumner@sergeants.com�

Sergeant’s� Pet Care Products and Celebrity Pet Specialist Steve Dale Team Up for the “Superstar Smiles Photo Contest”Enter Photos of Your Dog’s Sparkling Smile to Win Prizes and Fame!

(Omaha, Neb., January 18, 2010) – Sergeant’s� Pet Care Products and celebrity pet specialist Steve Dale are joining forces to find a dog with that ‘Hollywood smile’ for the Petrodex� Superstar Smiles Photo Contest. Sentry HC Petrodex, the world-wide leader in pet dental health product development, is a brand in the Sergeant’s family of products in the pet specialty channel.Sergeant’s wants to see photos of pets with happy, healthy ‘smiles’, the natural result of good pet dental care. The contest coincides with the company’s focus on raising awareness of the importance of pet dental care during National Pet Dental Month in February.Here’s how it works: Send pictures of your dog’s happy, healthy smile and you could become a national star! During the contest, which runs from January 18 – February 28, photo entries can be uploaded at www.sentrypetcare.com. Submitted photos will be available for view in the contest photo galleries, and visitors can even give their thumbs up or thumbs down to photos displayed. Weekly winners will be chosen to receive gift baskets with an assortment of some of the world’s most advanced pet dental care products from Petrodex�.The Grand Prize winner will be chosen by celebrity radio personality and pet enthusiast Steve Dale. The winning dog will be awarded a professional photo shoot and be featured in a national Petrodex advertisement! �They’ll also receive a variety of pet dental care products from Sentry HC Petrodex. The winner’s owner will receive a framed portrait of their pet.So if your dog has ever dreamed of national fame, or has an irresistible, clean and healthy smile, upload your entry between January 18 and February 28. Your pooch may just be discovered!�

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

A Revolution for a Man's Best Friend

They say that dog is man’s best friend, but in the case of health care, this is often reversed. For years, medical technology developed for human care has been modified to solve pet health issues. From oncology treatments to remedies for deteriorating knees, the transfer of technology from humans to canines has exploded over the past two decades. When it comes to dental care for dogs, however, few major breakthroughs have happened in that time. But that all changed when two human dental experts – Janet Wehrli, a veteran dental hygienist and Dr. Gene Wagner, DDS – realized that they could put their knowledge to use for our four-legged friends. Revolutionary results followed.

A Dental Hygienist, Soldiers in Iraq, and Your Dog’s Teeth

When she began working in dental hygiene nearly 30 years ago, Janet Wehrli never imagined that her career would go to the dogs – literally. She used the extensive knowledge she had gained in her career and her� understanding of the chemistry behind tooth decay to develop a gel that can remove plaque and tartar rapidly at home. The gel, delivered in a tray that stays in the mouth for a few minutes to treat the teeth, did more than simply clean. As the first test subject, Wehrli observed a rapid, noticeable effect on her teeth.

Later, she realized that this gel also protected teeth from plaque for longer periods of time. She turned to Dr. Floyd Knoop at Creighton University School of Medicine, a distinguished professor of microbiology and immunology. Together, Wehrli and Knoop determined, through computer-aided clinical testing, that the active ingredient actually soaked into the teeth, remaining between the bonds of enamel, fighting bacteria and plaque formation before it could do damage to the teeth! The gel was extensively tested and eventually became available to consumers.

In time, Wehrli discussed the findings with her own personal dentist, Dr. Frank Driscoll. In discussion with other dentists about military patients returning from duty in Iraq, the need for something to prevent tooth decay in the field became evident. Soldiers returned with severe dental problems as a result, in part, of their lack of access to clean water while in the field and overall difficulties in maintaining proper daily dental care. Wehrli’s gel was discussed as an excellent alternative, if only the benefits could be delivered instantly by applying the gel, rather than through minutes of surrounding teeth with the gel in a tray.

Wehrli, Knoop and Driscoll then developed the next generation of the gel, which acts simply by applying it to teeth. The product works immediately to remove plaque and tartar and, after initial build-up, keeps protecting teeth and gums for weeks. Because approval for use of such a product for military personnel could take years, Wehrli began to think of other human uses for the gel. While pondering who might benefit – hospitalized or incapacitated patients, for example – she was struck by a sign she saw in a bakery one day. It advertised special dog biscuits, promoting them as excellent for scraping plaque from dogs’ teeth and promoting oral health.

As a devoted grandmother of children who love their own family dog, Janet immediately realized this was a huge need! Pet oral health is as important as human oral health. As Wehrli thought about how much her grandchildren loved ‘kisses’ from the dogs (and the colonies of dangerous bacteria her grandchildren were exposed to as a result of this canine affection), she became determined to help pet owners everywhere improve their pets’ dental health with a long-lasting, easy-to-apply gel that would remove the bacteria and plaque that lead to tooth decay, gingivitis and, perhaps most dreaded, doggy breath.

After modifications and testing, the product patent was approved. Wehrli worked with Petrodex, a world leader in pet dental product innovation, to get the Petrodex Ultra Advanced Dental Whitening Paste to the dogs that need it. This new product is a revolutionary advancement in pet dental care, allowing pet owners to bring the at-home dental care of their pets to a new level with unprecedented ease and effectiveness. It will be on the shelves of pet specialty stores in April 2010.

A Dentist, His Dog, and Tooth Hugging

Dr. Gene Wagner, DDS, knows a thing or two about dental care. He is not only a dentist, but a legendary inventor in the dental world. In fact, before delving into the canine world, Dr. Wagner already held 32 different patents in oral care, many developed for companies such as Arm & Hammer, Procter & Gamble and Dorel Juvenile. It was his work with Dorel Juvenile (whose Safety First, Cosco and Maxi Cosi brands may already be in your home) that helped him step up to aid the canine world.

One day, as Dr. Wagner‘s story goes, he walked into a pet specialty store to buy some dental care items for his beloved dog. In looking at what was available, he was struck: these products were not designed for the unique anatomy of a dog’s mouth! In fact, most were simply modified human products. His development of specialized oral care products for infants and babies reinforced in him the need to design products to work with the unique structure of the mouths they assist.

He set to work immediately, ultimately creating the first toothbrush designed specifically for a dog’s mouth – the Petrodex Tooth-Hugger Brush. The story at the right gives all the details on this revolutionary advancement in doggy dental care. Viva la revolucion!

About Sergeant’s Pet Care Products

�Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.

"We are very pleased with the acquisition of the Kansas City facility by Sergeant's Pet Care Products, an innovator in the pet industry. We look forward to maintaining our relationship through their involvement in the production of our line of Wheatex� ingredients. The sale of this facility along with assets related to the manufacture of pet products supports our increased focus on our core areas of business," said Tim Newkirk, MGPI president and chief executive officer.

In addition to manufacturing and packaging space and equipment, the facility includes administrative offices, a product testing and quality assurance lab, warehousing and shipping areas, and material storage silos. The entire complex is situated on a 27-acre site. Sergeant's has acquired approximately half of that acreage.

About MGP Ingredients
In business since 1941, MGP Ingredients, Inc. is a recognized pioneer in the development and production of natural grain-based ingredients and alcohol products for the branded packaged goods industry. Their core market categories include the food and beverage industries, where they provide value-added ingredient solutions and world class vodka and gin; and a variety of market categories that utilize their food grade industrial alcohol, including personal hygiene products, pharmaceuticals, condiments, flavorings and cleansing agents. The company has facilities in Atchison, Kan., Pekin, Ill., and Onaga, Kan. that utilize the latest technologies to assure high quality products and to maintain efficient production and service capabilities.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

Sentry HC� Introduces First-Ever Toothbrush Designed Specifically for Dogs
(Omaha, Neb. - July 14)

Sentry HC, a division of Sergeant's Pet Care Products, Inc., introduces the first toothbrush designed to work with the unique structure of a dog's mouth to improve oral health. The Petrodex � Tooth-Hugger ^TM brush is specifically designed to keep pets' teeth clean and healthy between visits to the veterinarian. With unique bumps, nubs and ridges, it gently cleans all exposed surfaces of pets' teeth. The outer edges of the brush massage gums and loosen material caught in the tooth/gum line. Outer ridges and nubs clean the tongue and cheeks. The specially-designed brush head creates the best angles for cleaning.

Anatomically, pets' teeth differ substantially from human teeth. The Tooth-Hugger brush is shaped to fit exactly over the pet's teeth and brush all sides simultaneously. This makes the brushing process quick and efficient. Because toothpaste fits into a unique trench within the brush itself, much less of the paste or gel is lost or swallowed by the pet compared to using a conventional toothbrush.

"Although pet toothbrushes were previously available, none were designed to address the specific anatomy and needs of a dog's mouth," says Gene Wagner, DDS, inventor of the Petrodex Tooth-Hugger brush. Dr. Wagoner holds 32 patents for products designed for oral care, primarily in adult and pediatric human dentistry. "My inspiration for this product came from my own pet. I wanted to purchase a brush for their teeth and realized that the brushes available were really human toothbrushes packaged as a pet product. Clearly, it was not designed for pet teeth. That is when I started to design the Petrodex Tooth-Hugger brush."

"The dangers of poor oral hygiene are as serious for pets as they are for humans. In addition to plaque, tartar, persistent bad breath and tooth decay, neglect in this area can also lead to more serious health issues such as heart and kidney failure, as well as a reduced life expectancy. We're proud to introduce a product that protects pets' health," explains Bob Scharf, CEO of Sergeant's Pet Care Products. "For more than 140 years, our goal has been to improve the quality of life for pets, and the Petrodex Tooth Hugger brush is the next innovative product in that long line."

Two versions of the Petrodex Tooth-Hugger brush are available, one for small dogs and one for larger breeds. In addition, the Tooth-Hugger Dosing Brush is also available. The brush is preloaded with Petrodex � Dental Gel. Petrodex contains Chlorhexidine, shown to kill the bacteria that form plaque and lead to periodontal disease. Find more information about Sentry HC Petrodex products at www.sentrypetcare.com.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

Sergeant's Pet Care Products, Inc. is pleased to announce that it has launched a new consumer-focused website at www.sergeants.com The site provides detailed information about Sergeant's full line of products, including flea and tick control for dogs and cats, pet grooming products, toys and treats. The new site also provides consumers with a variety of useful information on pet health and pet care.

New features of the site include:
• Frequently Asked Questions answered by Dr. Rodney Van Horn, a board certified, practicing veterinarian.
• The new Flea, Tick and Pest Center, which provides in-depth educational information on how to detect, treat and prevent pest problems. It also includes an interactive product selector.
• An Interactive Historic Timeline that chronicles highlights of the company's 140-year history
• A Pet Care Center that includes articles and tips on a wide variety of pet health topics.
• A large focus on social media, including links to Sergeant's online communities on Facebook and Twitter. Users can also sign up to receive RSS feeds and E-Tips from Dr. Van Horn.
• The new Product Catalog that provides key information on hundreds of Sergeant's products.

"We're very excited about this new, expanded site," says Sergeant's CEO Bob Scharf. "As a leader in the industry for more than a century, we wanted to offer our experience and knowledge to our customers. In addition to providing information about our products, the site really serves as a resource to pet owners. This is just the beginning. We will continue to add more of the content consumers have asked for to the site and to our online communities."

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

�

Tamar Geller, celebrity life coach for dogs and author of the best seller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior, will judge contest entries and determine which three dogs are the most "behaviorally challenged" of them all. "Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized," says Geller. Many pet owners don't realize that most behavioral issues can be successfully addressed."

Geller's celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more.

Sergeant's recently launched the Sentry HC� Good Behavior^TM Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavior problems caused by stressful situations.

"The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies," says Bob Sharf, Sergeant's president and CEO. "Dogs recognize these pheromones throughout life, so no matter what the dogs' age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior."

Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost.

The grand prize winner will receive a $500 prize, including dog behavior training and oodles of pet care products. Second and third runners up win prizes valued at $250 and $100, respectively. In addition, the first 100 people to submit a contest video will receive a free SentryHC� Good Behavior^TM Pheromone Collar.

To enter the contest, go to http://www.youtube.com/group/baddogcontest and click on the "Join this Group" link. Once you are a member, click on the "Add Videos" link and upload your video. The contest runs February 17 through March 17.

About Tamar Geller
Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior. Geller's celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. For more information, visit Tamar Geller's web site at www.tamargeller.com.

"The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies," says Bob Scharf, president and CEO of Sergeant's. "Dogs recognize these pheromones throughout life, so no matter what the dogs' age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior."

Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost.

There are an estimated 10 million dogs in the United States that suffer from separation anxiety, the leading cause of behavioral problems. Celebrity dog trainer, Tamar Geller, says behavioral issues in dogs are as important as medical issues.

"Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized," says Geller. Many pet owners don't realize that most behavioral issues can be successfully addressed."

Independent clinical tests show that the Sentry HC Good Behavior Pheromone Collar is proven to modify behaviors such as excessive barking, destructive behavior and inappropriate marking for up to 30 days. Dogs with chronic behavioral issues, caused by separation anxiety, experience dramatic positive changes in their behavior in one to two days. Behavioral problems in dogs are commonly induced by events such as thunderstorms and fireworks, traveling, visits to the groomer, boarding, and the arrival of a new baby.

Sergeant's Sentry HC Good Behavior Pheromone Collar for Dogs is available at pet specialty stores nationwide. The cat version of the behavioral health care product is slated to hit the market in early March.

In addition, Sergeant's also announced it acquisition of Chomp Inc., a manufacturer of all-natural dog and cat treats and supplements. Chomp Inc. includes pet brands Yip Yap� Breath Treats for Dogs and Pit'r Pat� Tasty Treats for Cats.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. SENTRY is the Sergeant's brand of products sold exclusively through the pet specialty channel. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

About Tamar Geller
Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior. Geller's celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. For more information, visit Tamar Geller's web site at www.tamargeller.com.

"The products added through this acquisition will help Sergeant's further increase its growing presence in dental and natural pet treats," explains Caryn Stichler, vice president of marketing at Sergeant's. "With our more efficient distribution channels and wider reach, Sergeant's will be able to bring these products to more consumers. Today's pet owners are increasingly seeking healthy treats and dietary supplements for their pets. This acquisition puts us in a position to meet those demands."

In addition to Yip Yap and Pit'r Pat products, the Chomp line includes Sniffers LifeStages Treats, Sniffers 101 Training Bits and Sniffers Shake-Ins meal toppers. Consumers can find these products in most pet specialty and in limited grocery stores across the U.S. Sergeant's plans to expand distribution so that more consumers can provide treats that please their pet and improve their health.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

Independent clinical tests show that the Sentry HC Good Behavior Pheromone Collar is proven to modify behaviors such as excessive barking, destructive behavior and inappropriate marking for up to 30 days. Dogs with chronic behavioral issues, caused by separation anxiety, experience dramatic positive changes in their behavior in one to two days. Behavioral problems in dogs are commonly induced by events such as thunderstorms and fireworks, traveling, visits to the groomer, boarding, and the arrival of a new baby.

"The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies," says Caryn Stichler, vice president of marketing. "Dogs recognize these pheromones throughout life, so no matter what the dog's age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior."

Stichler says the collar's calming lavender and chamomile scent also provides a soothing fragrance. The collar lasts up to 30 days, but it can be worn longer without any side effects. Unlike pheromone diffusers that work in a confined area, the collar is a convenient alternative for pet owners because it can be used wherever the dog goes, whether at home or on the go.

Sergeant's Sentry HC Good Behavior Pheromone Collar for Dogs is available nationwide at pet specialty stores.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. SENTRY is the Sergeant's brand of products sold exclusively through the pet specialty channel. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

Scharf says a good example of new technology is Gel-Tek, a product line of medications that features a feeding pheromone that entices tropical and freshwater fish to eat the gel, allowing them to recover from illness quicker.

Retailers will see many of these unique formulations being marketed to their consumers under the Aquarium Products brand in grocery, mass and drug stores and the well-known Mardel brand in pet specialty stores.

Aquarium Products has been an industry leader for more than 60 years.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

"WormXPlus^TM is the first generic version of the #1 broad-spectrum wormer in the veterinary channel," says Bob Scharf, president and CEO of Sergeant's Pet Care Products, Inc. "With this product we are able to provide a veterinary quality product that treats and prevents round, hook and tapeworms while saving pet owners valuable time and money."

WormXPlus^TM is comparable to the veterinary brand Drontal�, a well-known broad spectrum wormer marketed by Bayer to the veterinary channel.

Additional acquired products include Petrodex�, home dental care products proven to help reduce plaque and tartar accumulation in dogs and cats; Zema�, pesticides used to treat your home, pets, house and yard for fleas and ticks; and Mardel�, a widely distributed name in the aquatic industry providing the fish enthusiast with medications for fish, water treatments and conditioners as well as a variety of test kits.

Mardel�, has been an industry leader for more than 30 years.

"These brands join the existing pet specialty, farm and fleet and hardware marketed brands from Sergeant's, namely SENTRY, Old West and Steakhouse, and will continue to be sold exclusively in these channels," says Scharf.

Retailers in the grocery, mass, drug and dollar channels, will see many of these unique formulations being marketed to their consumers under the Sergeant's and Vetscription^TM brands.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

�

The first four toys to be released include a Green Sea Turtle (Marine Life), a Polar Bear (Arctic Life), a Jaguar (Rainforest) and a Bison (North American). Each plush toy is packaged in recycled materials. The toys also feature an educational book with wildlife information and facts about each particular species, as well as the efforts underway to save the species and its habitat. For each product purchased, a donation will be made to directly support National Wildlife Federation's conservation and education programs. The toys are available nationwide grocery, pet specialty and mass retailers.

"By partnering with Sergeant's we're able to empower pet lovers to take steps to protect wildlife for our children's future," said Tony Summers, Director of Cause Marketing at National Wildlife Federation.

Julie Scardina, Animal Ambassador for SeaWorld, Busch Gardens and Discovery Cove, helped Sergeant's and NWF celebrate the launch of the Protected Wildlife Animal Series dog toys by bringing a variety of exotic animals to the press conference, including Humboldt penguins, American alligators, a hyacinth macaw, a scarlet ibis and a cuscus. Scardina discussed the importance of helping protected species and praised Sergeant's and NWF for educating pet owners about caring for the environment.

In addition to the toy line, donations from the sales of Sergeant's Nature's Guardian natural flea and tick control products and health care products with the NWF logo on the packaging, will also support the NWF's mission.

National Wildlife Federation is America's largest conservation organization with over 4 million members and supporters and a leader in nature education and conservation advocacy for over 70 years.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

"WormXPlus^TM is the first generic version of the #1 broad-spectrum wormer in the veterinary channel," says Bob Scharf, president and CEO of Sergeant's Pet Care Products, Inc. "With this product we are able to provide a veterinary quality product that treats and prevents round, hook and tapeworms while saving pet owners valuable time and money."

WormXPlus^TM is comparable to the veterinary brand Drontal�, a well-known broad spectrum wormer marketed by Bayer to the veterinary channel.

Additional acquired products include Petrodex�, home dental care products proven to help reduce plaque and tartar accumulation in dogs and cats; Zema�, pesticides used to treat your home, pets, house and yard for fleas and ticks; and Mardel�, a widely distributed name in the aquatic industry providing the fish enthusiast with medications for fish, water treatments and conditioners as well as a variety of test kits.

Mardel�, has been an industry leader for more than 30 years.

"These brands will join the existing pet specialty, farm and fleet and hardware marketed brands from Sergeant's, namely SENTRY, Old West and Steakhouse, and will continue to be sold exclusively in these channels," says Scharf.

Retailers in the grocery, mass, drug and dollar channels, can look forward to seeing many of these unique formulations being marketed to their consumers under the Sergeant's and Vetscriptions brands.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

Sergeant's Pet Care Products commitment to the well-being of animals supports our efforts to empower pet lovers to take steps to protect wildlife for our children's future," said Tony Summers, Director of Cause Marketing at National Wildlife Federation.

The NWF logo will appear on three Sergeant's product lines that include the following:
• Sergeant's Nature's Guardian natural flea and tick control products: For the consumer who wants a product that is safe to use around children and pets while at the same time being an effective natural alternative to flea and tick control.
• Sergeant's Nature's Guardian health care products: Offers pet owners a variety of natural solutions that are environmentally friendly, responsible and effective remedies for both dogs and cats.
• Protected Wildlife Plush Toys: The toys represent animals from all over the globe that are in some way endangered, protected or threatened.

"The Protected Wildlife Plush Toys provide an educational opportunity for the pet owner and a durable toy for their dog to enjoy," says Stichler. "Each toy provides general information and facts about the endangered species, as well as what efforts are underway to save the animal and its habitat. When pet owners collect the toys, we hope they will take action on behalf of wildlife." says Stichler.

The products are available nationwide at grocery, pet specialty and mass retailers.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

About National Wildlife Federation
National Wildlife Federation is America's largest conservation organization, inspiring Americans to protect wildlife for our children's future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members, supporters and volunteers. NWF programs educate and inspire people from all walks of life to conserve wildlife and wildlife habitat. NWF focuses its conservation work in three major areas that will have the biggest impact on the future of America's wildlife: confronting global warming, protecting and restoring wildlife habitat and connecting people to nature.

�

Three winners were selected each week and received an Ooh La La!(TM) doggie gift basket of boutique items, as well as a spot in the final round. As the grand prize winners, Doc and Wyatt receive a custom portrait of themselves, painted by a professional artist from http://www.artpaw.com/.

"Oh, the boys and I are so excited," says Deborah Sprague, Doc and Wyatt's owner. "I just have to make sure they don't let this go to their heads! In all seriousness, and ironically, we lost our bulldog, Avalanche, last year, so we had an artist paint a picture of him," says Sprague. "That picture is hanging in our dining room. Now Doc and Wyatt will get to join Avalanche on our new 'Bulldog Wall of Fame,'" says Sprague.

"We really want to thank everyone who participated in the contest and Steve Dale for serving as the celebrity judge," says Caryn Stichler, vice president of marketing at Sergeant's. "It was a lot of fun and a great way to celebrate the relationship we have with our pets."

Visit http://www.sergeants.com/ for additional information.