Pay Per Click - Search Engine Optimization

Digital Marketing Course Review by Prakhar Tyagi | Digital Vidya

2016-12-28T03:26:00.001-08:00

Advantages of Doing Digital Marketing Course from Digital Vidya

SEO Statergy Before Going For Website Design

2012-01-20T02:32:00.000-08:00

It’s a tragedy.

A beautifully designed website sits alone on the Internet with no one to admire it. No traffic. No love from the search engines.

It’s a tragedy because the vast majority of clients do not want a fresh look or a beautiful design. They want more sales, leads, referrals and donations.

A website redesign may be what they order, but increased commerce is usually the goal. A clean and professional website that represents the branding of the company and communicates the right message to the customer will go a long way.

But it is dangerous to dismiss the power of SEO. Search Engines like Google are not to be ignored and clients are increasingly making SEO a prerequisite to signing off on a design project.

The trouble with SEO and website design is that it is terribly difficult to keep it organized. It’s easier to build the site first and apply SEO later, if at all.

This document solves that problem.

A single document that changes everything

Before going live. Before comps and even before wire frames, the information architecture of the website should be determined.

Developing the information architecture is the “this page with this information belongs here” exercise that is done to determine the site map.

A silo document is a way to organize the information architecture in a coherent way. Proper organization of information is not only good for your site visitors, it is also good for search engines. Bruce Clay, whom some would say is the Father of SEO, explains the importance of siloing or themeing information on a website here.

But the silo is so much more than a way to organize site information into themes.

The silo is a living, breathing document that is used before, during and after the design of the new website. It is a spreadsheet that contains a plan that is updated as the attributes for a web page change.

An example silo document

The silo document pictured below is a real document used for the redesign of an accounting firm website that had ~150 pages of content.

This is an abbreviated version with just four fields, additional fields are discussed later in this article:

Here is a short explanation of each field in this abbreviated document:

ID - The ID creates an easy way for all stakeholders in the design process to refer to a page. The ID immediately communicates the location of the page in the information hierarchy. In the example above, the 0 page is the home page. The 1.0, 2.0 and 3.0 pages are 1st level pages. 1.1, 1.2 and 1.3 are all sub-pages of the 1.0 page. Not shown here is 1.1.1 which would be a sub-page of the 1.1 page.

Page Name – The Page Name is what will be used in the navigation elements of the site.

Keyword 1 -This is the primary SEO keyword that will be targeted on this page.

Keyword 2 – This is the secondary SEO keyword that will be targeted on this page.

As you can see, this is a plan, an SEO plan.

This document becomes the go-to document for the client, designer, SEO specialist, developer and copywriter on the project.

Other fields to include in the silo

Because this document allows you to record attributes at the page level, there is no limit to the amount of data you can keep in it.

Here are some other fields to include in the document:

Title Tag – The title tag containing the primary keyword, secondary keyword and any branding elements such as the name of the business. Try to keep the title tag to around 75 characters. The title tag for the 1.0 page above might be: ABC Accounting | Tax Consulting | Tax Compliance Services.

URL – The URL has a surprisingly positive effect on SEO. Create files that incorporate the primary keyword. The file for the 1.0 page above might be: /tax-consulting.htm

Meta Description – If you are comfortable writing paragraphs into a spreadsheet, the meta description can be held in the silo document as well. Try to incorporate both the primary and secondary keywords into the meta description.

Headings – You can create fields such as h1, h2, h3, etc and populate these fields with the headings and subheadings. This gives direction for the copywriter and the developer that will be incorporating the content into the design. A heading tag on the 1.0 page above might be: Providing Tax Consulting Since 1965.

Image File Name(s) – Google Images uses the file name of the image to determine what the image is about. For websites that would benefit from Google Images traffic, optimizing the image file names is time well spent. An image file name for the 1.0 page above might be: tax-consulting.jpg

Image Alt Attributes – The image alt attribute is another on-page SEO component that gives a slight SEO advantage to those who take advantage. Specify the image alt in the silo so that the developer can add the optimized attribute as the images are uploaded to the new site. The alt attribute on the image for the 1.0 page above would be: Tax Consulting.

One document to rule them all

All members of the web design team including the client can view the silo document as a blue print for better SEO.

The client will use it to better understand how their site should be organized. It will force them to organize the information on their site and give the pages clear names. Discussion of the site contents and the SEO elements on those pages will uncover issues in the site redesign early. Issues such as gaping holes in the content on the site, semantic issues with the names of their products and services and other issues will be uncovered during the building of the silo document.

The designer will use the silo to create navigation elements and gain a better understanding of the design elements that will be needed on each page to communicate the correct message. Developers will use it when incorporating page-level attributes such as title tags, heading tags, image alts and meta descriptions.

The copywriter will use it to incorporate SEO elements into the copy.

The silo document is a single document that keeps all that are involved in a site redesign on the same page. It allows you to easily organize your SEO and build it into the website redesign process.

Download this SEO Planning template here.

Do you use a template like this to for SEO planning on a website design? Do you use a similar document? Please share in the comments!

Source: http://blog.crazyegg.com/2012/01/11/seo-planning-template/

How to use Google Adwords Keywords Match Types

2010-09-29T10:40:00.000-07:00

In my previous posts a have mentioned many things like how to do keyword research and keyword suggestion tools and many more things like this. In this post I am mentioning in how many types you use your keywords after doing keyword research according to your campaign to get more results.

Keyword matching is an Adwords helps you control the distribution of your ads. It makes your keywords more targeted, so that you can easily manage who sees your ads. This is significant due to the fact that you have to pay for every click in your ads, and the more targeted your ads there would be higher chances of turning visitors into a paying customer.

We can use five different kinds of keyword settings. For using keyword matching options, you just need to add appropriate punctuation to your keywords while adding to the keyword list according to your campaign needs. You need to add all variations of keywords. Following are the types we can use:-

1. Broad Match: keyword

It allows your ad to show on similar phrases and on relevant variations. Broad Match is the default option for all your keywords and therefore does not require punctuation to be added to the keyword.

Example: If your keyword is ‘Designer Handbag’ then your ad can be eligible to appear when someone searches for either or both of the words 'designer' and 'handbag' in any order. The search query might also include other terms like your ads could be shown for plural forms like 'handbags', synonyms, and other variations.

2. Phrase Match: "keyword"

Allows your ad to show for searches that match the exact phrase. You can due this by putting your keywords into quotation marks i.e. inverted commas.

Example: By putting your keyword into quotation marks or say inverted commas, the keyword "Designer Handbags" would only be eligible to appear when a user searches for these three words in that exact order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified i.e. when someone searches for 'stylish designer handbags' your ad would also be eligible to appear.

3. Exact Match: [keyword]

Allows your ad to show for searches that match the exact phrase exclusively. surround your keywords in brackets.

Example: By surrounding your keywords in square brackets, the keyword [Designer Handbags] would only be eligible to appear when a user searches for that exact phrase, in that exact order and without any other text before or after.

4. Negative Match: - keyword

Ensures your ad doesn't show for any search that includes that term.

Example: By putting a minus symbol in front of your keyword, '-cheap' would mean that your ad would not appear for any searches that contained the word 'cheap'. This works really well when you consider your broad match keywords.

5. Broad Match modifier: +keyword +keyword

Allows a mix of both broad match and exact match. It allows keywords to have the versatility of broad match (match search queries in any order, misspellings, singular/plural form, abbreviations and acronyms, and stemmings, but also keeps them confined, so synonyms and related searches won't trigger your ads. To get more information on Broad match modifier read this http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=175280.

For getting keyword matches you can also use tools like Permutator or you can easily edit it in Adwords editor.

How to Improve your Landing Page Quality Score?

2010-09-06T07:24:00.000-07:00

Some site-building guidelines better serve users, advertisers and publishers. If advertisers of adwords program reflect these guidelines on their website, two important things happen:

1. It will help visitors to turn into paying customers.

2. Users develop a trust in your website provided after clicking on AdWords ads (and this may turn in to additional targeted leads for you).

3. In addition, it will help improve your landing page quality score. As a part of your keywords overall Quality Scores, a high landing page quality score can affect your AdWords account in three ways:

a. Decrease cost-per-click (CPC) of your keywords.

b. Increase your ads position on the content network.

c. Improve the chances that your placement-targeted ads will win a position on your targeted placements.

There are three main components of a quality website: i.) Relevant and Original content, ii.) Transparency and iii.) Navigability.

Relevant and Original Content

Relevance and originality are two factors to define high-quality site content. Here are some tips on how to create content that meets these standards:

Relevance:

Visitors should be easily able to find what your ad promises. Link to that page on your website that provides the most useful information about the product or service in your ad. For example, direct users to that page where they can buy the advertised product instead of page which has description of several products.

Originality:

Unique content should be featured on your website which can’t be found on another website. This guideline is particularly applicable to dealers whose websites are identical or highly similar to other dealers or the parent company websites, and to affiliates that use the following types of pages:

Bridge pages: Ads for web pages that act as an intermediary, whose main purpose is to link or redirect traffic to the website of parent company.

Mirror pages: A mirror website is simply a copy of your parent website. It's usually your main page but it doesn't have to be. A mirror website looks exactly like the original website. Your site should not be mirror to your parent company's website or any other advertiser's website.

Provide essential information. If your ad does link to a page consisting mostly of ads or general search results (such as a directory or catalog page) provide additional unique content or information on your landing page. It's especially important to feature original content due to the fact that AdWords won't show multiple ads directing to identical or similar landing pages at the same time.

Transparency

In order to build trust in the eyes of visitor, the website would clearly be in three main areas: the nature of your business; how your website interacts with a user computer; and how you plan to use a visitor's personal information, if you request it. Here are tips on maximizing transparency of your website:

Your business information:

• Company share information openly about their business. Clearly define what your business is or does.

• Honor the deals and offers you promote in your ad.

• Provide products and services as promised

• Only charge users for the products and services that they order and successfully receive.

• Distinguish sponsored links from the rest of your website content.

Your site's interaction with user computer:

Avoid user browser behavior change or settings without first getting their permission. If your website automatically installs software, be upfront about the installation and allow easy removal. See Google’s Software Principles for more guidelines.

Visitor’s personal information:

Unless it is necessary for the product or service you offer, do not ask for personal information. If you are requesting personal information, provide a privacy policy that discloses how the information will be used. Give options to limit the use of personal information to a user itself, such as the ability to choose out of receiving newsletters. Allow users to access content on your website without requiring them to register. Or give an example of what users will get by registering.

Navigability

It is the key to turning visitors into customers is making it easy for users to find what they seek. Here's how:

• Provide a short and easy way for users to purchase or receive the product or offer in your ad.

• Avoid excessive use of pop-ups, pop-unders, and other obtrusive elements throughout your website.

• Make sure that your page loads quickly. Learn ways to improve your load time.

For more information you can also visit http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=28439&topic=28440&page=guide.cs&answer=46675&from=47166&rd=1

Don’t forget to check Google's Webmaster Guidelines for more recommendations, which will improve your site's performance in Google's search results as well.

Seo Techniques for E-Commerce Websites

2010-08-04T10:50:00.000-07:00

There few techniques to gain traffic and build quality links for e-commerce shopping websites. Here it is:-

1. Social News Submission

Social News websites are community websites that offer user generated contents. People love to share stuff. Social News helps in that. Social news websites work differently. Instead of submitting complete articles or content, you are only required to submit a link together with a title and description. Although the story links are subject to approval, a majority of them are accepted. It provides wide exposure and traffic to your website and helps you to gain relevant visitors, links as well as readers. It is powerful medium for viral marketing if the submission found interesting to your readers there is scope of being resubmitted on other social networking sites. You can also target general as well as topical communities also by selecting websites in your niche.

2. Forum Discussion

Forums are not only good for taking help and advice. People can ask questions in the forums. It helps to share ideas, opinions, socialize. It helps in driving traffic and getting back links to your bog or website. Many forums allow signature to your post in which you can place your description and a link to your website or blog. Your post is automatically followed by signature at the end which people are likely to visit your link if they are interested. Spend time in exploring the forum post, reading through the topics and try to participate as much as you can. By sharing your opinions, ideas and solving other problems, you can also establish a reputation. Reputation is very important if you want people you trust. People deal with whom they trust!

3. Create a Knol

Knol is a Google project that aims to include user-written articles on a range of topics. Google defines Knol as a unit of knowledge. In it you can share what you know and publish your expertise knowledge on any topic which you think you know best. “Knol makes it free and easy to create, collaborate on, and publish credible web content. Put your name behind your content; write a knol”. The authors have an option to allow their articles to be edited by the public, to make them editable only to co-authors or to make them closed entirely. Initially, it was promoted as forum for debate. You can also put links relevant to your content in this way you can gain quality backlinks and traffic by writing knols.

4. Blog Commenting

Blog commenting is very important and useful in Permanent Link Building and generating traffic to your website. But the most important things you should remember while making commenting is that you should try to engage in conversation, make comments that make sense don’t write anything randomly like thanks for information or useful post and never write about describing your own website services in a comment by doing so you will loss a trust of a administrator and might be your comments go in spam. Blog should be cached by google with in last 7 days. If a blog incorporates Do follow or CommentLuv or keyword Luv, its’ better. To get good results try to rotate your keywords No follow blogs are also a good source of traffic don’t always look for Do follow blogs.

5. Article Marketing

Article Marketing is a besy way to boost your online business. Article marketing works in a long run. Create a valuable content and submit it to article directories. Give a good biography in a author resource box with keyword optimized anchor text links to your websites. Don’t stuff your article and biography with too many keywords and links. Ideal keyword density should be 2-3% in article body. Always remember ‘Content is the King”. In resource box you can give 2-3 links on your keywords. Article marketing is one of the most effective ways to get backlinks & traffic to your website. If you don’t have time to write article or you can’t write just hire experienced content writer.

These are basic one follow these simple steps and see your graph growing up. :)

Promote Your Event On Free Event Promotion Websites

2010-06-21T11:16:00.000-07:00

After long Updating my Blog, feeling good. Ok as a title suggests I want to mention here some websites to promote your event particularly. You can also promote your events organized by your company at social networking websites and also through Press releases. Here is the list of few sites which help you to promote your events:-

http://www.eventsetter.com/
http://www.zvents.com/
http://allconferences.com/
http://www.confabb.com/
http://www.yelp.com/
http://upcoming.yahoo.com/
http://eventful.com/
http://eventorb.com/
http://www.Events366.com/

http://community.livejournal.com/
http://sandiegocaliforniaevents.com/

I think one must try that if you are organising events time to time. Readers please mention in your comments about few more event promoting websites and i will definitely add it in the list.

How To Add Credit Card Information In Google Adwords Account, India?

2010-05-02T09:44:00.000-07:00

From last few days my friends and their clients are getting problem in activating their credit card in google adwords accounts for Indian users. They are getting this problem due to changes in RBI regulations as now backup credit cards aren't allowed for AdWords accounts in India. Indian users have to take following steps to make payment through credit cards:-

1. Download the authorization form from here http://www.google.com/adwords/newsletters/pdf/authorization_form_in.pdf

2. Print and Fill this form with your signature.

3. Attach a copy of the front and back of your credit card.

4. Courier the original form and the copy of your credit card to the following address:

ATTN: Billing & Payments team Google India Pvt. Ltd. Block 1,
DivyaSree Omega Survey No. 13,
Kondapur Village,
Hyderabad Andhra Pradesh, India

OR

You can fax a signed copy of authorization form to Google along with the front and back of your credit card at +91-22-66459122.

If you want to change or update your primary credit card. You have to send a new standing instruction form to Google. This will allow your bank to honor automated billing for your AdWords account.

If you want to know why is this necessary and any other question please refer http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=24820

Keywords Research – The Corner Stone of Your Campaign

2010-04-18T09:52:00.000-07:00

In Google Adwords success begins with keyword research but many of new beginners don’t know how to do keyword research for adwords campaign? In this post I will focus on how important is good keyword research to run a successful adwords campaign. A successful Google Adwords campaign begins with proper keyword research. Keywords are an important part of any Pay-per-click campaign. As everybody knows that keywords are an integral part of any Adwords Campaign, through research is needed to get the maximum ROI. Ok, now lets start with defining the phrase ‘keyword research’. Many newbies in this filed used to think that keyword is one word, it may be one word but if you go for more specification it’s a key phrase because it is a phrase one someone is type to search something.

Getting started with keyword Research

The best place to start your keyword research is your own website simply create seed keyword list first. Keyword research always starts with a single seed keyword and a good keyword selection tool. Put yourself in the shoes of your target customers and ask yourself what terms they might use to find products or services your website is providing.

Experts usually divide keywords into long tail and short tail. Lets take an example ‘mobile phone’ is considered as short tail and a ‘Samsung mobile phone’ or ‘Samsung mobile phone shop’(are long tail). This term uses more words and more specific and may have less competition also. When creating keyword list, use lots of long tail keywords in your campaign. Long tail keywords helps you narrow down the targeted audience and you can get higher conversion ratio. It ranks higher in the search results while paying less cost per click (CPC).

Expand your list with keyword tool

There are many keyword tools out there as I have mentioned in my previous post List of Keyword Suggestion Tools. But newbies can start by taking advantage of Google AdWords Keyword Suggestion tool. which is certaily a good and a reliable option.

Google keyword Tool provides you specific and similar keywords with the statistics like advertisers competition and search volume for that specific keyword. Your goal is to find phrases that are relevant to your site, having decent amount of search volume and low advertiser competition.

Now what you have to do is paste your list into the keyword box and click on the `get keyword ideas` button. The results will show you competition and search volume of your keyword list which you have generated and also provides you with a list of other related keywords with their stats.

After you compile a list using the original keywords you’ve started with and the list of keywords provided by Google, refine your choices. Review all the keywords you’ve found and make sure they relate to your site and have a decent amount of monthly search volume.

It's simple to build targeted keyword lists for your AdWords campaign when you learn how to do your keyword research properly.

Finally you have completed you research and you are now ready to run your adwords campaign. :)

Fine tune your Adwords campaign

Don’t forget to analyze your keyword data from your adwords campaigns. It is a big part of keyword research. After you build up a few weeks of data, review your keywords to see how much you are paying per click and per conversion. Then you can modify or delete under performing keywords. It helps you in getting better and better results for your campaign.

Some other ways to do keyword research

You can also do proper keyword research by legally spying on your competitors. There are many paid and free tools available to spy on your competitors adwords campaign.

You can collect some data of keywords from analyzing tools which you have configured to track your visitors data. Google Analytics and Google Webmaster tools also helps you to increase your keyword list and provides you with more specific data.

How “Ideas” tool work?

2010-04-06T11:22:00.000-07:00

You have seen often “Ideas: All online campaigns” when you click on opportunities Tab inside your Google AdWords Account. This tool is just a replacement of Campaign Optimizer tool shown inside each campaign with some innovations. old adwords user must know about this tool but for some it is new.

Ideas automatically provide personalized ideas ways to help you improve your account performance and increase your advertising return. These ideas are automatically collected by automated system, taking into account your current performance, campaign settings like targeting and bid amounts, as well as Google search volumes and trends, so you won't need to visit multiple tools or pages in order to find ways to improve your campaigns. Also, the ideas are targeted across all campaigns and ad groups so you can make improvements across your entire account all in one place.

Impression and click estimates are shown to help you better understand the potential impact of the ideas you review. Currently, you can find keywords generation ideas, keyword bids changes, and budgets change recommendations if needed in any of your campaign. You can see all campaign ideas at one place and edit them.

1. Keyword ideas – keyword ideas generate more keywords related to your campaign it can help you t increase more impressions and clicks.

2. Budget ideas – It may help you to capture more targeted visitors available to you. Budget ideas are only shown for campaigns that are meeting their current budget.

3. Bid ideas - It suggest how you can increase cost-per-click (CPC) bidsd on your keywords in order to increase visitors and reduce costs.

Ideas are added and refreshed after about two weeks or sooner, so plan on returning to this tab periodically to see new ideas for your campaigns.

Note - Ideas are automated, so it is possible that some are irrelevant or don’t suit your campaign goals. Before applying review all optimized ideas carefully or you can manually choose those ideas which are to be applied and which don’t. There is no guarantee that all ideas will improve your campaign performance.

Campaign Ad Performance Tools

2010-03-27T10:51:00.000-07:00

When you start running your Ads on Google sponsored links, you also wanted to analyze its performance for sure. Here are the few tools which can help you to measure the campaign, ad group, keywords, Text ads.

1. Ads Diagnostic Tool:

Using this tool you can check that your ads are showing or not for particular keyword. This tool provides you two options:-

Option 1: Search Terms and Parameters
You can use this option if you're concerned about all ads within your account that should be appearing for a particular keyword or if you'd like to diagnose all keywords in an ad group or campaign. Following steps are used to diagnose ads:

a.) Enter single Keyword or select campaign (All keywords).
b.) Domain Name (google.com, google.uk etc)
c.) Language
d.) Location: either geographic or IP Address.

Option 2: Search Results Page URL

You can use this option if you're concerned about a particular search results page Just Copy and paste the URL in the Address bar below

2. Ad Preview Tool:

You can preview your Ads on Google without getting extra impressions, and see your ads as it appears to user in another geographic location. For ex: - you are running ads from India for USA customers. All you have to do is enter keyword, select a country or particular region if any, enter a google domain, select display language then hit Preview Ad button. Your ads will be shown in sponsored link column.

3. Disapproved Ads:

Using this tool you can find out which ads that are disapproved and why.

4. Conversion Tracking:

ok now using this tools you can efficiently track your goals for running the campaign. As I have already discussed about this tool in my previous post. You can read it here http://seo-cpc-ppc.blogspot.com/2010/02/how-to-track-conversions-in-your.html

5. My Change History:

Here you can browse all changes made to your account by you or by a person handling your PPC campaign but remember you can see only changes made in past 3 months for previous dates no data available.

6. AdWords Editor:

By using this tool you will be able to manage your campaigns offline. Sadly, I can only give you introduction there. I will try to make one post or many post in detail regarding this software. Its very effective tool.

Campaign Optimization Tools

2010-03-21T09:38:00.000-07:00

In my previous post I have discussed about keyword suggestion, traffic estimator and related tools. In this post I am going to discuss about more tools for optimizing your campaigns.

1.New Placement Tool

This tool lets advertisers find out new placements i.e. you can choose individual websites in google content network, or specific page or section of those sites. You can choose placement as per categories and placement types like site, video, feed, game, mobile etc. For searching new placements all you have to do put keyword or website in find placement column and you will get related sites then you can select and add it to your campaign. Keywords and placements work together. For more details on how keywords and placement work together you will get to learn from http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=22918&page=guide.cs

2. Edit Campaign Negative Keywords

By using this tool you can manage your negative keywords which help you reduce wasted clicks or unwanted clicks at your campaign level. As I have previously mentioned while explaining AdWords Terminology. For removing negative keywords select you campaign and add them manually in the box given.

3. Site and Category Exclusion

You can refine your Google Content Network targeting by preventing individual websites or categories of webpage from showing your ads. All You have to do is go to this tool and select campaign and enter domain or sub domains of the websites and click on save all changes.

4. IP Exclusion

You can refine your targeting by preventing specific Internet Protocol (IP) addresses from seeing your ads. You can use this tool to remove bad hits.

Note: You may still receive some impressions and clicks from excluded IP addresses if a Google Network site doesn't provide users' IP information.

5. Ad Creation Marketplace

This tool helps you to create multi-media ads from specialist. You can start Audio Ads and TV Ads using this tool.

6. Insights for Search

Another tool which can be used while is making a master list of keyword to create Ad groups. With the help of Insights we can compare search volume patters across regions, categories and timeframes. Just enter keyword and select specific region, categories and timeframe

Note:- you can find all tools at Opportunities Tab in your Google Adwords account

Well, I think its enough in my next post I will try to update about analyzing tools for your campaign performance

List of Keyword Suggestion Tools

2010-03-13T10:57:00.000-08:00

Keyword research is important for PPC as well as in SEO. For doing keyword research for your website you need keyword suggestion tools. So here is the list of some keyword suggestion tools with their functions. Some of may be paid.

1. Google AdWords Keyword Suggestion tool

It’s a very good tool which I come across no tool can compete it till now in my view.It’s a tool that provides specific and similar keywords with the statistics like advertisers competition and search volume. This tool also gives you keywords based on your website content. All you have to do is put in our web page or keyword as selected by option and hit the button Get Keyword Ides and you got the results but you have to smartly filter it according to your needs google only suggests it up to you how you use it.

2. Search-based Keyword Tool

Get new keyword ideas based on actual Google search queries and matched to specific pages of your website. It shows you Monthly Searches, Competition, suggested Bid on keywords, Ad/search Share and From which page of your website keyword is extracted so you can use it as landing page for your keyword if you are searching on the basis of your website

3. Google Suggest

Google suggest keywords when you are searching.

4. Search Term Research Tool or popularly known as keyword discovery

Searches Overture data for 16 countries. With this tool you can do keyword research, spelling mistake research, seasonal search trends, KEI Analysis, Keyword density analysis, Domain researcher tool and may more.

5. Keyword Research Tool

Tool shows you similar keywords found in the meta keywords of sites searched by your choice of 9 search engines.

6. Keyword Suggestion Tool

Keyword searches from Overture and Wordtracker (Wordtracker displays singular/plural & correct order).

7. Website Keyword Suggestions

Provides keyword suggestions along and keyword traffic estimates for the entered website.

8. Wordstream keyword tool

It’s a new tool which I come across only few months ago I haven’t develop much liking it but it may be useful for some. It’s a keyword management tool for PPC and SEO.

9. Secret page spy

It’s a another wonderful tool to spy on your competitors websites meta keywords all you have to do is create a free account and it give you result of top 10 competitors result in google or yahoo showing table Meta tags of a website Title, Description and Keyword.

10. Spyfu

Another tool to spy on your competitors’ keywords and AdWord

11. Keywordspy

Another tool to spy on competitors ad campaigns. Its shows the result like overview, list of your competitors, related keywords, misspelled keywords, PPC competitors, Organic competitors and all related data.

12. Traffic Estimator Tool

Its shows the traffic estimation of keywords you using for your campaigns based on your bid and budget.

I think its enough soon I will try to update you with some more tools which are useful for you AdWords Campaign. Here I have only mentioned about keyword suggestion tools. Hope it will help you out in research your keywords but use this tools as smartly as you can.

Tips for Optimizing Your Google AdWords Campaign

2010-03-01T06:51:00.000-08:00

Google Adwords is all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns.

1. Identify your advertising goals.

Your optimization strategy depends on the objectives that you define for your campaigns. With specific goals in mind, you can work strategically to achieve your objectives, track your performance, and make the modifications necessary to get the results you want. Here are some typical objectives and sample focus areas for each goal.

2. Organize your account for maximum effectiveness.

A well-structured account is easy to manage and allows you to effectively target your audience.

a. Organize your campaigns by topic.
b. Target the right languages and locations.
c. Create highly specific ad groups.
d. Avoid duplicate keywords across ad groups.

3. Choose relevant keywords and placements.

The more relevant your keywords and placements are to your goals, the more easily you can reach your potential customers.

a. Choose your keywords carefully.
b. Take advantage of keyword matching options.
c. Use placement-targeted campaigns.

4. Create straightforward, targeted ads.

The content of your ads should capture users' attention and set your business apart.

a. Include keywords in your ad text (for keyword-targeted ads).
b. Create simple, enticing ads.
c. Use a strong call-to-action.
d. Test multiple ads in each ad group.

5. Optimize your website or landing page for conversions.

Ultimately, your website determines how well your ads convert, so be sure it's designed to let users complete the action you want them to take.

a. Point users to the right landing page.
b. Evaluate your site design.
c. Test your way to effective site content.
d. Keep the user experience in mind.

6. Track your account performance.

Monitoring your results allows you to ensure you're getting a good return on your investment.

a.    Check your account statistics..
b.    Set up custom alerts.
c.    Create reports.
d.    Use web analytics.

7. Test and modify your campaigns to get the results you want.

Optimizing your campaigns regularly will help you keep up with users and market trends and ultimately reach your advertising goals.

a. Evaluate your campaign performance and make changes as necessary.
b. Try different bidding options.

For more information on each topic visit http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html

Work faster in Google Adwords with Local Storage

2010-02-26T09:50:00.000-08:00

Speed up the loading of your Google Adwords data with new local storage feature. Spend less time waiting for data to load in your account. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each time you access AdWords, your data loads directly from your computer, making your experience much faster Google Adwords.

How is local storage enabled?

1. Click the local storage icon (a gray circle with a line through it) next to your email address in the upper-right corner of your AdWords account. When u click on it following warning appears

2. Read and understand the security warning; make sure you’re not using a public or shared computer.

3. Click Continue.

Note: If you haven’t yet installed Google Gears, your browser will open a new tab and direct you through a short installation process. Once you’re done installing Google Gears, you’ll be prompted to restart your browser. Sign in to AdWords and click the local storage icon again.

4. Gears will alert you that https://adwords.google.com will be making use of local storage. Click the checkbox next to “I trust this site. Allow it to use Gears.” and click Allow.

Local storage is now enabled!

How does this work?

When local storage is enabled, AdWords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.

AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work.

Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.

To disable local storage in future, simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.

How To Track Conversions in Your Campaign?

2010-02-16T10:10:00.000-08:00

One of the most important parts of using Google AdWords is being able to track conversions accurately. After you've made your selection of keywords, created a compelling ad, and then implemented your Google AdWords campaign, the next step is to start tracking conversions and reviewing the results.

Google offers valuable conversion tracking tools through the AdWords platform for that you have to implement conversion tracking which is very simple, place a few lines of code on to your website. As a prerequisite, you or someone in your company must have working knowledge of HTML or web tools in order to successfully place the conversion tracking code. You'll also need to have access to your website's code and the Google AdWords account that corresponds to the site.

Once you have successfully installed your code snippet, you can access your conversion tracking reports from the Campaignsstrong> page, Conversionspage and the Report Center at least one hour after the first conversion from your AdWords account. You will even be able to see conversion reports down to the keyword level.

Now questions arises how to get conversion tracking code. So here goes the answer:-

1. Sign In to your adwords a/c

2. Go to reporting tab in the drop down menu select conversions. Following screen will appear

3. Here click on New Conversion tab & here you see following screen

4. There after give the action name & select tracking purpose. Tracking pupose in of 4 types a. purchase/sale b. signup c. Lead d. view of a key page or you can choose other depending on purpose of your website after that click save & continue then following screen will appear

5. Here you can select your option & its important to choose your page security level to successfully track conversions for you campaign, then click save and get code button. Here you get your code like this

6. Afterwards copy the conversion tracking code & paste in above the tag in landing page of your website for which your campaigns are running.

Hope you now successful install conversion tracking code for your campaigns otherwise for full information please refer https://adwords.google.com/select/library/convtracking_jan05.pdf

List of Micro Blogging Websites

2010-01-27T08:23:00.000-08:00

Micro Blogging is emerging as new trend in India also to gain more traffic on Your Website.

Micro-blogging is a term described by Wikipedia as "a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user". The most notable name is Twitter. Ah who donot knows about twitter & its popularity & if You don’t know you are heading behind. And also who have time this days with 140 character you can convey your message to larger audience. In addition, numerous social networks - including Facebook and Bebo - have integrated similar status update services. The space is hot and it's still heating up.

Here is the list of few microblogging sites:-

http://www.twitter.com

http://www.meme.yahoo.com

http://www.jaiku.com

http://www.beemood.com

http://www.brightkite.com

http://www.plurk.com

http://www.bloggino.com

http://www.identi.ca

http://www.yonkly.net

http://www.utterli.com

http://www.plerb.com

http://www.qaiku.com

http://www.tumblr.com

http://www.mysay.com

http://www.hictu.com

Managing your Adwords Campaign

2010-01-20T08:01:00.000-08:00

What are the mistakes done while Managing ppc campaigns?

Here are few mistakes that u should avoid :-

1. Creating a long list of irrelevant and generic keywords

When you create your campaign it is very importance that you donot need to Create long list of less then targeted keywords which is too generic. The reason is being that CPC (cost-per-click) for generic keywords are high instead of descriptive relevant keywords. The generic keywords may bring visitors to the site but do not produce any conversions. If visitor do not found what they are searching for, they will leave soon.

2. Failing to identify unique aspects of your products or services

Before making your AdWords campaign you first indentify your unique products or services which makes you stand out from your competitors. You can also perform competitor analysis what keywords are they using. After conducting competitors analysis & after knowing uniqueness of your product & Services you will be able to rise above your competitors.

3. Lack of keywords in your Text Ad

When creating your Text Ad it is important to put keywords into your title and description while maintaining the delicate balance of clarity and relevance.Your Ad copy should be mentioned in such a way that when read by a visitor they know what they are getting into when they click on it.

4. Directing users solely to your home page

Not taking the time to decide which destination URL should be designated to which ad or keyword is an oversight that I come across far too often. When you finish making your list of relevant keywords that describe unique products or services of your business, why would you then send everyone to your homepage and let them navigate through your site in hopes of finding what it is that they are looking for. Instead why not send them straight to the page that contains exactly what was described to them within your ad copy.

5. Using only single ad groups

If you want to have much higher level of control over your entire campaign then categorize your ads that’s are targeting related keywords into a common adgroup. In this way you can create in-depth reports on the performance of every ad-group ypu created.

6. Utilization of single campaign for a website

Once you categorize Ad Groups next step is to create relevant campaigns. Having highly organized campaigns is the key to determining which ads are creating optimal conversions. Which most people don’t use.

7. Use of broad match keywords only

There is chances of missing out potential customer & creating higher CPC when you don’t take advantage of keyword matching options available to you. Broad matches are usually less targeted than exact and phrase matching. Broad matching is the default option your ads will appear for expanded matches such as plurals or relevant keyword variations. When utilizing phrase match your ad will appear for search terms in the order that you specify and sometimes for other terms. Exact matching is by far the most targeted option to use. You will appear for the exact keyword specified. Negative keyword is also a fantastic option to utilize in order to specify which keywords you do not want to appear for.

For more information on Broad, Phrase & Exact Keywords u can visit here http://adwords.google.com/support/aw/bin/answer.py?hl=enamp;answer=6100

8. Failure to optimize ad serving for your ads

When you take advantage of the AdWords Ad Serving service basically what you will be doing is showing your most popular ads more often. The AdWords platform will give weights to ads with the highest click-through rates (CTRs) and display them more often then keywords with lower (CTRs) within the same ad-group.

You can set Ad serving option by clicking on campaign sitting --> Ad delivery: Ad rotation, frequency capping --> Optimize: Show better performing ads more often

9. Failing to track results

In order to have any idea on performance of your AdWords campaign you must be able to see the keywords & Ads that work as well as those that do not. You can also use tracking tools like Google Analytics which provides you with in-depth reporting on all aspects of your campaign performance.

10. Entering the content network without modifying bids

You have Choose to sit different bids for the content network compared to that of search network. If you do not set different bids for content network, you may be paying more CPC than you should be.

How to Setup Google Adwords Campaign?

2010-01-12T08:52:00.000-08:00

Here are few steps to easily setup your first Google AdWords campaign

1. Signup Google Adwords account

You can easily Signup Google Adwords Account at http://www.adwords.google.com with the activation fee of US$5 or INR250 as a one time activation fees. Then you can decide how much you want to pay per click and you can decide per day budget for your campaign. You can choose a maximum cost-per-click (CPC) from US$0.05 - US$50 and set a daily budget as low as 5 cents USD or ashigh as you want.

2. Sign In http://www.adwords.google.com

Now after signing in you’re a/c Next step in to Create Campaign.

3. Create Campaign

After Signing you will see window go to campaigns then click on New Campaign button. See following screen:-

4. Then Fill indetails. Give your campaign name, select country or location where your ads should be shown, select language, select network, devices and extensions, set your bidding option, set your daily budget then click on save & Continue

5. Now here give your adgroup name, create an text ad as mentioned in my last post and then add keywords. You can also add placements here and set separate bids for content placements & automatic placements then click on save & Continue.

Your first Campaign is ready. Remember to Monitor & Manage You Campaigns on Regular Basis

AdWords Terminology

2010-01-11T09:20:00.000-08:00

In my Previous post I have discussed about What is Google Adwords and Now here I explain some terms commonly used in Adwords

PPC Campaign:

The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising. you pay only when people click on your ad (a cost per click plan).

Keyword :

A word searched in a search command is known as keyword. Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching. For ex:- If I were a Mobiles Phones seller, I might bid for the keyword "Mobile Phones" or related search queries. Most campaigns will have many different keywords.

Search Term:

A "search term" is the same as "keyword".

Text Ad:

It refers to an Ad which shows when someone search for keyword. It contains five lines Heading-25 characters, Description line1-35 characters, Description line2-35 characters, Display URL- 35 characters, Destination URL:1024 characters. Will Explain in detail some other day.

Ad group:

An ad group is a collection of keywords that have the same ad. Normally, a well-designed PPC campaign will divide its keywords into a number of different ad groups.

Google Content Network:

The Google content network is the collective name given to all the websites that display Google ads. These ads are identified by the words "Ads by Google" and are often referred to as "Adsense".

Google Search Network:

The Google search network is the Google search engine plus the other search engines that display Google Adwords ads. For Ex:- websites like AOL, EarthLink, HowStuffWorks, & Blogger etc.

Impression:

No. of times your Textads appears whenever user enters keyword related to your Website either in search network, content network and placements.

Clicks:

No. of times user clicks to your TextAd showing in search results.

CTR:

It Stands for Click Through Rate. CTR is clicks against impression. CTR is a tool to measure the success of an Ad words Advertising Campaign.

CTR can be calculated as : Clicks/Impressions * 100

CPC:

It Stands for Cost Per Click. CPC is a cost that we pay to Google for a click.

MAX CPC:

Maximum Bid which advertiser ready to pay for one click.

Cost:

Cost of clicks. Total amount that advertiser pay to Google.

Conversion:

Lead or sell generated depending on nature of your website through your PPC Campaign.

ROI:

It Stands for Return on Investment.

CPL:

It Stands for Cost per Lead. Total cost/number of leads.

CPM:

It Stands for cost per 1000 impressions. For some campaigns you can choose to pay Google as per 1000 impressions for your Ad rather then clicks. Max. CPM is amount you are willing to pay per thousand impressions or Ad views. CPM bid is available only for content network not for Search network and search partner sites.

Quality Score:

Google uses a "quality score" to evaluate the relevancy of the ad, the keyword and the landing page/website. Quality scores can be "poor", "ok", "good" or "great". If the score is "poor", Google will often increase the minimum bid price for that advertiser.

First Page Bid Estimates:

On Google Keyword Analysis Page you can see Bid Estimates. The CPC required for Ad to appear on the first page of Google search results when a search query exactly matches your keyword.

Minimum Bid Price:

For any keyword, Google will set a minimum amount you have to bid for your ad to be active. This minimum isn't a contant and will change from keyword to keyword and, also, from advertiser to advertiser. So, you might have to pay more to enter a market than your competitors (for more information, see "Quality Score").

Negative Keywords:

A negative Keyword is a related term that you don't want your ad to appear for. So, if you were selling Accounting software, you may want to use the word "free" as a negative keyword. By doing this, your ad won't show when someone searches for "free accounting software". And this will mean you won't be clicked on by someone who doesn't want to spend money. It also means, and this is very important in Google Adwords, that you waste impressions on the wrong people and reduce your clickthrough rate.

Split Testing:

Adwords allows you to test one ad against another. This means you can see which wording is most effective and profitable. Frequently you will find a small change can make a difference of as much as 20-40%. However, I've done split tests that have increased clickthrough by as much as 500%. Split testing is regarded as an essential tool by most Pay Per Click professionals.

Maybe I am Skipping few terms. Please let me know through your comments.

What is Google AdWords?

2010-01-10T01:38:00.000-08:00

Google AdWords is a easy, quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.

When you create an AdWords ad to run on Google and its search partners, you can choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You pay only when someone clicks on your ad which is also called pay per click advertising. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

For eg. let us say that you are selling "Mobile Phones". And your target market is USA. Hence anybody in USA, searching for "Mobile Phone" or "Mobile Phones" keywords can be your ideal client. Just assume if you get 1,000 such visitors, who are searching for "Mobile Phones", and all of them are from USA, you can very well imagine how much business your site can generate for you by all these visitors everyday coming to your site. See the Screen Shot below to see where your adds are shown:-

There's no minimum monthly charge with AdWords -- just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports in your online account Control Center.

In my next post I will discuss about some technical terms used in Google Adwords and also how to setup your campaign.

How to Display Google Ads on your website?

2009-12-19T08:32:00.000-08:00

It is an Ad Serving Application run by Google popularly known as Google Adsense. It enable website owners to enroll themselve & run text, image, and video advertisements on their website. It is fast and easy way to generate revenue on either a per-click or per-impression basis. Website Owner will earn when users visit your website and click or view the ads on your pages. For more information please visit https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=9712

There are two ways to place the google Ads on your WebSite

First Way - Adsense Banner code is placed on the previous site which we are using to promote our products.

Second Way - Build Site Specifically to place adsense banners.

There are few Tips which you can use for second way:-

1. Choose very expensive keyword. This can be done by Keyword selector tool at yahoo search marketing, keyword elite or many other you can search at google.

2. Write up a article based on keywords. you can use elance.com for making label articles.

3. You can place 3 ad blogs on one page of your website - before placing the banner always keep your visitor in mind when you are builing up web page.

4. Use Horizontal Ads more than Vertical Ads.

5. Most favourable places for putting the adsense Banners - above the page footer, below the navigation at the top of the page, top left hand side of the page and near the middle above the main content is thought by many to be pest place to put your ad blocks.

6. You can also put google link units.

7. Use keyword repeatedly on the page to get high quality Ads to display.

8. View Bid tool for seeing how much PPC advertisers are paying - higher the price, the better it is.

9.You can also Use Competitive Ad filter to remove ads which you don't want to be shown on the site. Donot filter everthing for filtering tool is used. Now you are thinking how to use that tool maybe i will discuss it in my next post.

10. To get the clicks get the taffic on the site and as we know to get the traffic on the site seo, traffic exchane programs, link exchange programs, writing and submitting articles to directories, PPC programs, blogs, webblogs or online forums, email marketing is used.

11. Join adsense forums to know what others are doing or To see where to put adds seach and see what others doing

14. Try testing different layout on the site.

15. Regular updating the content of the wbsite is essential to get the traffic.

16. Use different formats of adsense adds on each page of the site.

17. Donot let the Public Service ads (PSA's) to display to the site as this may loose the interest of the visitors.