Top 3 SEO Techniques That Can Hurt Usability On Your Site
Most people understand that search engine optimization is one of the best marketing techniques that you can use in order to get qualified traffic to your website. By using certain strategies, you can bring in potential buyers that can help you sell more of your products and services. However, there are several techniques that may actually be detrimental to your website, ones that will actually cause you to lose sales and also diminish your traffic. Here are the top three SEO techniques that can actually hurt the usability of your website, even though they are designed to generate more traffic.
Using Too Many Secondary Keyword Terms
The first overused search engine optimization strategy that many people use is overusing secondary keyword terms. A primary keyword term is the one that you are targeting with the page or post that you are posting. In most cases, you are going to find keywords that are related, and add those to your content. Unfortunately, the use of these keywords may not work very well in regard to the flow of the content. Google and other search engines are becoming more cognizant of whether the content is readable or not. When they see too many related keywords, this will seem unnatural, and this can actually hurt your rankings as well as cause people to back out of your website because everything will be so hard to understand.
Using Too Many Videos
Although videos added to a webpage is a good idea, using more than two of them on one page is never recommended. From a realistic standpoint, people are typically recommending a video for people to view, and perhaps two of them at the most, but never three or more. In the same way, that keyword stuffing is not recommended, video stuffing is also something that can detract from the user’s experience. They may actually spend most of their time watching your videos, and this will cause you to lose sales.
Using Too Many Outbound Links
One of the best strategies that you can use is to add outbound links. Wikipedia is one of the most well-known websites on the Internet. It is well known for the volume of outbound links that is on the website. Many search engine optimization specialists will mimic this when they are designing a website for a client. However, when you put too many links to different websites, they may find themselves leaving your website instead of looking at what you have to offer. This is going to diminish her sales dramatically because they are going to potentially be more interested in the content on the high-ranking websites you are linking to. That’s why you should only use a maximum of three outbound links when you are creating any type of content.
Although the use of secondary keywords, videos, and outbound links are crucial to your success when ranking a webpage, overusing these techniques can be detrimental in regard to sales. Any of these will cause the user to either back out of the website, or leave your website to watch the videos or look at other websites that you are linking to. Look for good Search engine optimization expert. By using these strategies sparingly, you will be able to rank high and also maintain the attention of visitors long enough to potentially make more sales.