SEO Update

18+ SEO Excel Functions | Blind Five Year Old

admin — Tue, 13 Jul 2010 07:42:37 +0000

SEO Excel Functions LEN Character Length in Excel The LEN function returns the number of characters in a cell. It’s particularly handy in creating the right title and meta descriptions. Remember to keep your titles to ~60 characters and meta descriptions to ~150 characters. TRIM Phantom spaces at the beginning or end of a cell can be maddening. So before [...]

All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links

admin — Fri, 28 May 2010 08:13:12 +0000

#1 – Links Higher Up in HTML Code Cast More Powerful Votes Whenever we (or many other SEOs we’ve talked to) conduct tests of page or link features in (hopefully) controlled environments on the web, we/they find that links higher up in the HTML code of a page seem to pass more ranking ability/value than those lower down. This certainly [...]

admin — Thu, 20 May 2010 13:22:36 +0000

Why Don’t We Always Obey These Rules? That answer is relatively easy. The truth is that in the process of producing great web content, we sometimes forget, sometimes ignore and sometimes intentionally disobey the best practices laid out above. On-page optimization, while certainly important, is only one piece of a larger rankings puzzle: (FYI – The new [...]

SEOmoz | Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff

admin — Thu, 20 May 2010 12:49:48 +0000

Let’s turn our attention to those pesky H(x) tags again, and see if the ranking model has more to say about their impact/value. via SEOmoz | Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff.

Get Google to index AJAX

admin — Tue, 09 Mar 2010 09:11:22 +0000

Google’s AJAX Proposal With Google’s proposal, an AJAX-generated URL that contains a hash mark (#) would also be replaced with a URL that uses #! in place of #. So, the second URL above would become http://www.buffy.com.seasons.php#!best=2. When Googlebot encounters the exclamation point after the hash mark, it would then request the URL from the server [...]

Explore Your Back-Links. Here’s How! — Fili Wiese

admin — Tue, 19 Jan 2010 14:56:14 +0000

Check your back-links as Google knows them There are at least three ways how you can explore your back-links in Google: Google Webmaster Tool (specifically the Links to your Site-section) gives the best and most complete overview on how Google sees your back-links. However it is important to note that only the webmaster/owner of a website who [...]

Duplicate content detection tools;

admin — Tue, 12 Jan 2010 08:55:30 +0000

Duplicate content detection tools; Here are some of the best duplicate content tools on the web that will not only check for other copies of your content on the web, but will identify internal issues you may have with your site. 1. Copyscape Copyscape is probably the most popular duplicate content tool out there. This free service detects [...]

Page Titles

admin — Tue, 17 Nov 2009 15:48:25 +0000

Benefits of a title tag formula: Keeps SERP listings consistent across a site Simplifies things for vast content networks and multiple contributors Reinforces branding Home page? attract the lion’s share of authority links; and have the strongest PageRank. ‘Action Words’ Informational Action Words – learn, discover, find, read, see Transactional Action Words – try, get, buy, download Read all