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Yahoo Axis: The Next Step of Internet Search?

Meenakshi — Sat, 26 May 2012 10:56:09 +0000

Major search engines are employing new techniques to make the search process much easier for users. Microsoft, two weeks ago, tweaked its search engine Bing to display search results in three...

Google Penguin: Does it Really Impact Small Businesses?

Meenakshi — Sat, 19 May 2012 12:41:34 +0000

Whenever Google alters its search engine algorithms, it creates a ripple effect on ranking among businesses over the Web. The rise and fall of any business depends on the ranking of its site in the...

Google Leads April 2012 U.S. Search Engine Ranking

Meenakshi — Sat, 12 May 2012 11:49:48 +0000

comScore, a global leader in measuring the digital marketing landscape, has recently released its qSearch report of the U.S. search market in April 2012. Google sites topped the U.S. search engine...

Microsoft Revamps Bing Search Results Page

Meenakshi — Mon, 07 May 2012 13:12:35 +0000

Microsoft has redesigned its Bing search results page by removing the unnecessary cluttered items from the page. This fresh simpler look is an effort to help users scan results more easily and...

Google Launches “Penguin Update” to Target Webspam

Meenakshi — Sat, 28 Apr 2012 13:17:21 +0000

Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword...

Global Paid Search Analysis Spending for Q1

Meenakshi — Fri, 13 Apr 2012 14:01:40 +0000

Covario, the largest provider of search marketing services and management solutions, has recently released a report on Global Paid Search Spend Analysis. The report gave insight into paid search in...

Google Enhances Adwords with New Features

Meenakshi — Sat, 07 Apr 2012 13:37:57 +0000

Google has recently introduced two new tools and updated an existing feature in its Adwords product. The new upgrade will definitely give marketers greater control over location targeted ads. Google...

Top 5 Twitter Accounts to Follow for SEO Advice

Kate Croston — Thu, 05 Apr 2012 07:30:36 +0000

Staying up to date with all the latest SEO practices, tricks, and tips is no small feat, but it’s also the only way to survive in SEO due to its constantly changing nature. While you could certainly...

Google Analytics to Measure Social ROI through ‘Social Reports’

Meenakshi — Fri, 30 Mar 2012 13:07:54 +0000

Social media has a great impact on websites, by improving their viewership to a great extent. But till now, there is no tool available to measure the impact of social media. Google Analytics provides...

Google is Working on ‘Over-Optimization’ Penalty

Meenakshi — Mon, 19 Mar 2012 13:38:22 +0000

Matt Cutts, Google’s head of Search Spam, recently said at the ongoing South by Southwest (SXSW) festival in Austin, Texas, that Google is currently working on a new search algorithm to devalue...