SEO with Royal Atlantic E-Commerce

Services for Search Engine Marketing and Website Design

2009-09-22T04:44:53Z

Search Engine Marketing and Website Design

We offer a comprehensive selection of online marketing services.

Our specialty is Search Engine Optimization, however we know that when you're interested in SEO, what you're really asking for is traffic that converts into sales that improve your bottom line.

Therefore, we work with you to create a search marketing strategy that reinforces your other marketing efforts. We also provide additional services to ensure that your newly discovered traffic converts into sales or leads.

So, though we list several services below, we offer many other skill-sets and services that pertain to a particular client's needs. Contact us for a free consultation to discuss your own unique situation and we'll provide you with a detailed proposal outlining exactly how we can help.

Pay Per Click

Our team of SEM experts helps you improve visibility, brand recognition, and website traffic by achieving paid rankings in search engines for the keyword phrases most popularly searched by your target audience. We utilize a series of landing page optimization methods and targeted Pay Per Click strategies to build your site's reputation and earn the customer's click-through to discover your site's offers.

Website Design Services

Whether you need your website designed or re-designed, or if you need collateral, logos, letterhead, or other design elements, our designers will tirelessly work with you until it's exactly right. We have designers who specialize in online graphics and website design, as well as brand identity experts who specialize in print media graphics and overall brand design.

Marketing With Social Networking and Copywriting

2009-09-22T04:43:57Z

What Is Social Networking?

It used to be that the only reliable way to find information online was to use a search engine.

However, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend.

The most recent instance of this is social bookmarking. Websites like Del.icio.us, Digg, and Furl allow users to share their personal favorites (bookmarks) with others. Users tag each bookmarked website with the keywords they feel are most applicable.

Now, instead of using a search engine to find information, people can search tags that will display all websites bookmarked with that specific tag. This amounts to a human referral or vote for the site and its relevance to the subject being searched.

Other versions of social networking include blogging social networks which includes Technorati.com. Technorati indexes blogs based on the amount of incoming links those blogs have, as well as the tags associated with their posts.

But the most popular social network is of course Facebook. Though the social giant enjoys over 20 million unique visitors every month, few businesses or website owners have thought to penetrate this incredible resource.

Lastly, two powerful new social media networks have emerged that are revolutionizing audio and video: YouTube and BlogTalkRadio. These mega networks allow citizen filmmakers and broadcasters to share their visions with the world and spread the word about what matters to them.

Few businesses realize it yet, but these media networks are potential goldmines stock full of future Speilbergs, Bloombergs, and Oprahs - all potential broadcasters of your marketing message.

How Will Social Networking Help My Site Traffic Grow?

Three out of four people online in June 2009 visited a social networking site. In fact, 1 out of every 10 website visits is to a social networking website. Experts say that social networks are starting to eclipse traffic from the major search engines Yahoo! and Google.

So if your company is not present on any of the major social networks, you're missing out on the easiest, fastest way to access 75% of internet users.

How Do I Get Involved in Social Networking?

Working with social sites is similar to working with the media. Give them a good enough story, secret, tip, or resource that they can sink their teeth into and you'll have an army of talkers spreading the word about you and your business.

And this translates into referrals, which convert into sales on an average of 667% better than cold leads (search engine results). So even if you reach less people through social networking, your conversions will be far higher.

SEO Solutions and Site Conversion Optimization for Your Active Website

2009-09-22T04:43:19Z

What is SEO?

Search Marketing (SEM), and Search Engine Optimization (SEO), are complex, ever changing processes.

Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to them is that what works really well today probably will not work so well tomorrow.

That is why you need an experienced search marketing professional who keeps two fingers on the pulse of the major search engines. If Google hiccups, we know about it. If Yahoo! gets stubborn, we will coax those rankings back to the first page.

Working with search engines is a long-term, high maintenance relationship and we're dedicated to managing that relationship so you do not have to, and at an investment you can feel good about.

So How Exactly Does SEO Work?

This is the million dollar question. And we can almost guarantee you that for every person you ask, you will get a different answer. That is because marketing to the search engines is like any creative endeavor: cooking, painting, carpentry, etc.

If you ask five people to bake a cake, you will get five unique cakes each with different ingredients. Ask ten people to craft you a chair and you will get ten distinct pieces each with its own style.

Because the search engines change their ranking algorithms (the equations they use to analyze reputation of a website and rankability) so often, and they each use such widely varying criteria, there are literally hundreds of ways to promote your site to the first page of search results.

However, there are certain universal guidelines regarding what central principles and elements are vital to your search marketing strategy. There are also very clear rules against certain practices that attempt to cheat or trick the search engines.