SEO Freelancer - SEO Tips, Link building Tips, Web 2.0 Marketing Strategy

Title & Meta Description Optimization

2011-02-24T00:26:00.000-08:00

There have been several articles written about the importance of Title and Meta Tags. While views and opinions have differed, most experts agree that proper optimization of the Title and Meta Description tags are very important aspects of website optimization.

What exactly are Title and Meta Tags?

Title and Meta Tags are essentially descriptive code that's included in the section of your HTML document. Here's an example the Title and Meta Description tags used in the header section. <title>The Importance of Title & Meta Tags</title> <meta name="description" content="Expert advice on how to optimize your Title and Meta Description tags">

The Title tag information is visible to the person surfing your web page at the very top left side of the browser. All other information within the section is visible only to the search engines. In addition to the Title and Meta Description tags, the Meta Keywords tag is often used however, the Title and Meta Description tags are the most important when it comes to search engine optimization. Why is the Title Tag so important? The Title Tag is usually the first tag listed in the section of your HTML document. The Title Tag clearly communicates what the web page (each web page in a domain can/should have a unique Title Tag) is about to both human visitors and search engines. Human visitors view your Title Tag as a very brief description of what your web page is about. The search engines, on the other hand, take it one step further. Search engines use the keywords in the Title Tag to determine the overall relevance of your web page.

Important: Make sure your Title Tag content is fully consistent with the overall subject matter on your web page.

If your Title Tag reads "Online Job Directory" and your web page is about "online gambling" you are not only misleading your visitors, but you will most likely incur a penalty by the major search engines. The penalties imposed by search engines can be anything from a lower search engine results ranking to an all out ban of your entire site/domain.

What makes a good Title Tag?

Although the Title Tag is a relatively short phrase it is nonetheless very important and should be constructed with care. You need to pay close attention to not only the words that appear in the Title Tag, but also the order in which they appear. Develop a Title Tag that is clear and concise and includes your most relevant keyword phrases. Keyword phrases in your Title Tag carry the most weight with respect to search engine optimization.

The keywords used in your Title Tag should also be used throughout your web page. For instance, if you use the words "cheap golf clubs" in your Title Tag, you should also use the term in your Meta Description as well as in the body of your web page. Avoid using keywords in your Title Tag that don't appear anywhere else in your web page.

Title Tag Do's and Don'ts

Title Tag length should be between 50-75 characters.
Do not repeat keywords, once is enough.
Use natural phrases which read better but still utilize your top keyword phrases.
Do not use the same Title Tag throughout your site. Each web page should have it's own unique title.
Avoid using your company or product name. Briefly describe what the web page is about.

A good Title Tag should:

Provide a clear an concise summary of your web page content.
Be a cleverly worded pitch to entice users to click on your entry when displayed in search results.
Include your most relevant keywords sequenced in a way that reads naturally.
Be unique and different from any other web page titles in your website.

What is Meta Description Tag?

As described above, the Meta Description Tag is included in the section of your HTML document. It's purpose is to give a brief summary of your web page content. Many search engines use the Meta Description as the summary that is displayed in their search engine results pages (SERP), just below the Title Tag. Most search engine users will quickly scan both the Title and Description before deciding to click on a particular result.

Some search engines ignore the Meta Description altogether and instead parse a brief description from the content in the body of the web page.

Working with Meta Description Tag

Once again, the use of your most important keywords is very important in your Meta Description. Not only should your most relevant keywords be used in the Meta Description, but they should be the very first words to appear in the Meta Description. Don't go overboard, be judicious in your use of keywords in the Meta Description while providing as much detail as possible.

As with the Title Tag, the Meta Description Tag of your web page should not read like a collection of keywords, but should be written as an informative and interesting summary of your web page.

Meta Description Do's and Don'ts

Meta Description length should be less than 175 characters.
Avoid excessive keyword repetition. Instead pay attention to the sequence in which your words appear.
Your most important keywords should appear at the very beginning.
Do not use the same Meta Description throughout your site. Each web page should have it's own unique description.

At this point it's no surprise that keyword selection plays a very important role in the effectiveness of your Title and Meta Description tags. In fact, keyword research is the first and most important step in developing a successful website. Do Not cut corners, do your homework and once you select your keywords, begin writing keyword rich content for your web page. Your keywords can be worked into your Title and Meta Description tags as well as the body of your HTML content.

There are several keyword search tools available on the Internet to help you find the best keywords. Try entering "keyword research tool" in any search engine and your sure to find a tool that works best for you.

The Meta Keywords Tag

The meta keywords tag allows you to provide additional text for search engines to consider when analyzing your web page. This tag is now ignored by most but it's important to understand its use.

The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for. For instance, if you had a page about golf clubs -- AND you say the words golf clubs at various places in your web page -- then mentioning the words "golf clubs" in the meta keywords tag might help boost your page a bit higher for those words.

Remember, if you don't use the words "golf clubs" on the page at all, then just adding them to the meta keywords tag is extremely unlikely to help the page do well for the term. The text in the meta keywords tag, works in conjunction with the text in your web page.

Even those who are experienced in search engine optimization may decide it is no longer worth using the tags. Any meta keywords tags you find in the site were written in the past, when the keywords tag was more important. There's no harm in leaving up existing tags you may have written, but going forward, writing new tags probably isn't worth the trouble.

3 Affiliate Marketing Myths

2011-02-22T23:28:00.000-08:00

Affiliate marketing is new to some and old to others. For many people affiliate marketing is a new phenomenon but there are those who have been making a full-time living from it for years. But the new affiliates have to face some fictitious storys when they get started, which is exactly what we will be looking into below.

A big wishful myth is that there is a perfect affiliate program out there. When the real fact is that you should be ready to experiment with various affiliate programs. You can stay loyal to one affiliate program but it will decrease your income potential. One affiliate program can’t cut it because they can’t provide you with the variety of offers that you will need to test the market with. Finding winning campaigns isn’t very frustrating once you are a member of multiple program and have access to lots of campaigns to test. Getting banned from a network, for whatever reason, is a common occurrence and you need a safety in place in case it happens to you, your safety will come from the money that you will continue to receive from other programs. Testing these different affiliate programs will give allow you to easily decide which ones would be a good fit for you. Even though there are affiliate programs that have stood the test of time and have positive reviews from many affiliate marketers, it’s just wise to do your own testing. Some merchants are shady and will skim conversions or not pay at all so do a background check before you decide to send traffic their way. Independent programs are good because you may come across something that everyone else isn’t promoting or you can choose a large affiliate network. The great thing is that once you are making a significant amount of sales you can negotiate payouts and other perks, as well.

The myth of saturation is so prevalent among affiliates that it scares me to think about it. There is nothing called ‘marketing saturation’ in the affiliate marketing world. A so called saturated market is usually to easiest ones to get rich in. Marketing is about communicating; so of course, if you are not good at communicating then maybe you should fear saturation. There is an unlimited amount of products to sell and hundreds of millions of people to sell them to. Play your cards right and you will see sales coming in from every part of the globe. So don’t let the word ‘saturation’ scare you from achieving success.

Banners are a thing of the past, so do all of your visitors a favor and leave them there. I don’t know how this myth has survived but people are still using flashing banners. Your site is not a fireworks show so ditch the idea of flashing lights everywhere and attract your visitor’s attention to things that count. Skip the banners, instead put all of your efforts into answering your searcher’s/visitor’s questions and pointing towards something that can alleviate their suffering.

Value of Building Backlinks for Targeted Web site Traffic

2011-02-22T23:27:00.000-08:00

A world wide web website with out any visitors is nothing but a liability for a company. Its existence is futile unless it gets a quality traffic. A website can acquire traffic with the assist of backlinks. Backlinks would be the amount of pages that point back to your site. Building link popularity is extremely essential so that you can acquire more traffic. Hence, it really should be carried out in an suitable manner so as to gain a targeted traffic.

The marketing methods experience a change every single now and then. So as to stand its ground firmly, a web site wants the support of strong and high quality backlinks. For, the backlinks make a website common and credible. Backlinks do not just assist a web site connect to others, they also enhance the search engine ranking. Links are counted as votes. Not all links carry the same value. The significance and value of a link depend on the relevancy and credibility from the linked website.

Having a quantity of inbound links from thematically similar and preferred web-sites aid immensely in driving the correct good quality of traffic towards a net website. Since consumers prefer to look for products and services only on well-known and reliable web sites, they will automatically get directed to a site which has inbound links from these world wide web sites.

The high quality and quantity of your traffic depends on the high quality of links. Only relevant and authority links enable in generating the targeted traffic. One need to generally refrain from building links just for the sake of building them. Procuring links from irrelevant internet sites will only drive irrelevant traffic to a website web site. They can even lead to a penalty. They must, for that reason, be avoided at any cost.

Backlinks would be the building blocks which make a web website much more visible to a large amount of possible customers. Actually, links would be the only way a web internet site can procure clients. Every single care ought to be taken whilst building links. Good quality must never be compromised in temptation of quantity. If built appropriately by making use of ethical means and posted on relevant websites, links provide long term benefits to site not just in terms of traffic but also in terms of sales and Page Rank.

Simple Methods for Link Building

2011-02-22T23:26:00.000-08:00

Linking is one with the most considerable elements used for escalating traffic to a web website. In order to get links to a web page, you will discover a few fundamental strategies that can be applied.

Prior to signing an agreement or a bond with a business, it really is vital to ensure that along using the agreement, there is an obligation mentioned, stating that, a link should be placed between the two sites. PRWeb enables businesses to create online visibility and exposure. PRWeb is accepted by virtually all corporations as they are reasonably priced, and also facilitates access to on the web news indexes too as established journal and magazine editors. Producing use of URL Wire is a different implies as a result of which the commencement of a site can be broadcast.

Yet one more way to build links is as a result of Blogs. This approach has been largely adapted by all in order to get extra links. Implementing RSS feeds if there is certainly a blog, or if an article is placed on the web page on a regular basis, aids group the blogs or the abstract of your articles. This in turn, helps in publicising the web site.

Selecting eminent directories and submitting the list on those directories, also improves broadcasting the company. It can be important to test for broken links i.e., links that don’t work any longer by making use of a dead link checker. It also looks for internet sites that fall under a specific category according for the owner’s needs. Every now and then a domain name that’s within the record, is often traced and redirected for the site.

A dead link checker also aids to uncover domain names and websites of previously competitive websites. It isn’t suggestible to opt or register for domain names which have brand names. A domain name is accessible when it becomes pending as Google removes it from the Google listings. Hence, this may possibly be an alternative after a directory listing as opposed to to wait or pay a fee for the list.

Keeping track of other web-sites that possibly may possibly consist of links which are relevant towards the organization, might be beneficial as linking using the individual’s internet site would also be valuable to their guests.

Productive internet professionals brought in a range of various ways and indicates to purchase links. There are many internet websites obtainable which are exclusively dedicated to link building where a web page owner can give a price to place the link on other germane internet sites. But this is often seldom very expensive. The benefit this technique offers is that, it saves a good deal of time as the links are immediately readily available.

Having said that, with every single program or technique, there may be a disadvantage. In this case, Google particularly mentions that this kind of strategy is just not just and it will price a whole lot to an internet site if at all, it uncovers that the links were bought.

Finally, it is finest to keep away from spamming by placing a good deal of posts or commenting on blogs that consist of links towards the web page. Sooner or later, the search engines will identify this as spam along with the impact is going to be negative on ranking.

Understanding Indexing Strategy

2011-01-28T22:02:00.000-08:00

The first-best world ranking better for search engine indexing is the popular search engines. However, if you have a great website that has several web pages with different products and services you need to know how your pages are indexed by search engines. To find out, simply become a customer of your own business - type the name of your company or product in a keyword into a search engine and see if search engines provide a link to the page you're looking for! If you find that you want to go, which is on the right track, but if they are unable to find a link to your company site, might have two specific reasons for this - if your site is new and not search engines to its website, or you're banned or blacklisted by search engines, for some reason unethical.

If you want to know these reasons, and also eliminate the need for help with a professional company of optimization for search engines that can provide a complete and effective solution.

report the inclusion of web pages for search engines

You need to know the number of web pages to your site are indexed by search engines international and regional to determine how your site is done. If the inclusion ratio is less than 50%, then you're in trouble - your site is not reached on the client and, therefore, you do not receive the child. Almost all international search engines offer the ability to know the number of indexed pages of a particular website. Google, Yahoo, MSN and provide a "site:" which provides links to Web pages that are indexed by search engines. Creating a map of your website and RSS feeds are the two most common methods used to obtain cash and all web pages indexed by search engines.

The stones block the indexing of this page

You need to understand how the search engine spiders index your site. Spiders want to link to an HTML-based and, therefore, JavaScript, Flash, frames and cookies can cause problems for search engine indexing. If the developer of the site has depended too much on these technologies, and the pages will not display on your pages using these technologies is bleak chance of getting indexed! HTML does not work other than the search engine spiders!

The leg size is another factor that may index - the index most spiders that first 100,000 digits of your web page. There is too much space, but if you use heavier encryption technologies, they are consumed in a short time!

downtime and frequent maintenance of the site is also a roadblock to indexing, because you'll be on the server and available when they are roaming spiders to index your site.

Moving Your Site To A New Domain

2010-12-22T01:00:00.000-08:00

If you're planning on moving your site to a new domain, here are some tips that will help you retain your site's ranking in Google's search results. Your aim is to avoid 404 (File Not Found) errors when users click on links to your site.

If you're changing your domain because of a rebrand or redesign of your site, you might want to think about doing this in two phases: first, move your site; and secondly, launch your redesign. This manages the amount of change your users see at any stage in the process, and can make the process seem smoother. Limiting the number of changes at any one time can also make it easier to troubleshoot unexpected behavior.

Use a 301 Redirect to permanently redirect all pages on your old site to your new site. This tells search engines and users that your site has permanently moved. We recommend that you move and redirect a section or directory first, and then test to make sure that your redirects are working correctly before moving all your content.
Don't do a single redirect directing all traffic from your old site to your new home page. This will avoid 404 errors, but it's not a good user experience. It's more work, but a page-to-page redirect will help preserve your site's ranking in Google while providing a consistent and transparent experience for your users. If there won't be a 1:1 match between pages on your old site and your new site (recommended), try to make sure that every page on your old site is at least redirected to a new page with similar content.

Check both external and internal links to pages on your site. Ideally, you should contact the webmaster of each site that links to yours and ask them to update the links to point to the page on your new domain. However, if this isn't practical, make sure that all pages with incoming links are redirected to your new site. You should also check internal links within your old site, and update them to point to your new domain. Once your content is in place on your new server, use a link checker like Xenu to make sure you don't have broken legacy links on your site. This is especially important if your original content included absolute links (like www.example.com/cooking/recipes/chocolatecake.html) instead of relative links (like ../recipes/chocolatecake.html).

To prevent confusion, it's best to retain control of your old site domain for at least 180 days.

Use the Change of Address tool in Webmaster Tools to notify Google of your site's move. (Note: To use the Change of Address tool, you must be a verified owner of both the new and the old sites.)

Add your new site to your Webmaster Tools account, and verify your ownership of it.

We recommend that you create and submit a Sitemap listing the URLs on your new site. Submitting a Sitemap is a way to tell Google about pages on your new site that we might not otherwise discover.

Once you've completed all these steps, you can use your Webmaster Tools data to check that everything is working correctly. While it can be some time before Google crawls your old and new sites, and all these changes take effect, here are a few ways to check that the process is working correctly:

Check the web crawl errors for both your old and new sites, to make sure that the 301 redirects from the old site are working properly, and that the new site isn't showing unwanted 404 errors.
If you've submitted a Sitemap for your new site, the Sitemap Details page lets you see how many URLs in your Sitemap we've crawled and indexed.

30 SEO Tips: That Meets Search Engine Guidelines and Falls Under Ethical

2010-12-20T01:47:00.000-08:00

SEO – Search engine optimisation in general helps to improve your business website visibility among major search engines for keywords through various search friendly tips and techniques. Some use ethical tips and techniques and some use unethical tips and techniques they are known as white hat and black hat SEO. Generally ethical SEO results are slow and long term and unethical SEO fools search engine bots and results are fast but short term and they will be penalised finally. Here is a list of 30 SEO tips that meets search engine guidelines and falls under ethical and works for long term.

Tip [1] Add Titles related to targeted keywords

Add Titles related to targeted keywords, place only important keywords, do not exceed more than 64 - 80 characters.

Title tag in Search engine listings:

Title tag in browser header:

Title tag in Source:
Broadly speaking:

Each page should have a unique title specified in
Each page title should contain a set of relevant keywords including the primary keyword phrase used in that page. However, title should make sense and not be stuffed with keywords for the sake of it.

Some of the tools to find keywords are Google keyword tool, Wordtracker and Keyword Discovery.

Tip [2] Meta description should be unique for each pages with targeted keywords

Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into Meta description.

Broadly speaking:

META description tag should be a well-written summary of the page written for the website visitors rather than the search engine. It should be no longer than 250 characters.

Description tag is sometimes used by search engines on their SERPs (Search Engine Results Page). Well-written description tag will encourage potential visitor to click through to your website. Well-written META tags can enhance ranking on search engines that use META tags to determine relevancy of the page.

Tip [3] Study your competitor’s plan of action

Research and study your competitor’s plan of action, their keywords and the success rate for those business keywords and work accordingly

Tip [4] Headings ( "H1" to "H6" ) and paragraphs ("P") Tag

Each web page should be structured using structural mark-up such as Headings ( H1 to H6 ) and paragraphs (P). Headings should be meaningful and include keywords.

Tip [5] Bread crumbs

Implement Bread crumbs for increasing web site navigation structure

Example: Home >> Internet >> SEO >> 30 SEO Tips for 30 Days

Tip [6] Header and footer navigation links

Create Static Header and footer navigation links. Links should be in text and avoid in images.

Tip [7] Keywords Analysis

Analyze your targeted keywords using Google suggest.

Tip [8] Keywords in navigational links

Keywords in navigational links play a vital role and have its own importance to search engine eyes.

Tip [9] Keyword in file name or URL

Use most important keyword in file name or URL. Keywords in folder and file names should be separated with hyphen (-) or underscore (_), Example: 30-seo-tips-for-30-days.html

Tip [10] Minimize table especially nested tables

Tip [11] Say yes to Quality links and No to Quantity links

Tip [12] Never try to place hundreds of link for a new site on the very first day

Tip [13] Your targeted keywords need to vary a lot in anchors

Tip [14] Always have a good combination of links from new and old sites / directories

Tip [15] Try writing articles having links and have them in the resource page of your site

Tip [16] Images are important, make sure your site logo contains your keyword

Tip [17] Put CSS and JavaScript into external file / folder

Ideally CSS should be stored as an external file. This has the following benefits:

* The web pages are uncluttered,
* Files are smaller,
* Files are easier to maintain,
* Any errors in CSS would not cause problems for search engines when collecting the web pages

Tip [18] Pay special attention to your content

Tip [19] Make sure to have sitemap as text links

Tip [20] Place robots.txt in root on your server

Broadly speaking:

Make sure you have a robots.txt file in the root of your web server. This will tell the search engines to index your site and which pages they should index. Well-behaved spiders will always check this file first.

Standard contents for robots.txt file are as follows:

User-agent: *

Disallow:

Tip [21] Broken links and measure server downtime

Check and fix site broken links, measure server downtime and create custom 404-error page.

Tip [23] Blogging

Start a blog and participate with other related blogs, may be you can try one of the below Blog platform,

Tip [22] Directories Submission

Submit sites to Dmoz , Yahoo directory, Local Directories, Regional Directories, Business Directories, Craigs list, Classifieds and Yellow Pages.

Tip [24] Feed Creation and Submission

Create feed rss xml and ror xml file and submit to xml search engines and directories.

Tip [25] Try to avoid automatic directory submission and build manual links

Tip [26] Monitor your hits and traffic by using free Google analytics

Features available are,

(1) Advanced Segmentation
(2) Motion Charts
(3) Custom Reports
(4) Fast Implementation
(5) Keyword and Campaign Comparison
(6) Custom Dashboards
(7) AdWords Integration
(8) Internal Site Search
(9) Benchmarking
(10) Trend and Date Slider
(11) Ecommerce Tracking
(12) Funnel Visualization
(13) Site Overlay
(14) Email reports
(15) GeoTargeting

more details can be found here Google Analytics Features.

Tip [27] Know how to analyze the reports and to optimize the results

Tip [28] Redirection methods and theory

Know about redirection methods and theory - 301, 302, and 200 response codes.

Tip [29] Google Webmaster Tool

Create Google site map to your web site and configure to Google Webmaster Tool.

Tip [30] Website analytics reports

Implement, understand and react to website analytics reports.

How Search Engines Work

2010-12-20T00:53:00.000-08:00

Spiders/Crawlers Collect Data

· Spiders follow links from a starting page

· The Spider collects information from each page it visits

· The information is stored in a database called an index

When a user conducts a search...

· A query is made to find all relevant pages for the given search in the search engine's index

· The results are ranked based on an algorithm designed to provide the most relevant and authoritative pages for a given keyword first

o Links to a given page are the most important signal of authority of that page. Pages with a lot of links pointing to them tend to rank higher. This level of authority is expressed in Page Rank.

Some Very Basic SEO Tips:

2010-12-20T00:33:00.000-08:00

Use your keyword prominently toward the beginning of the Title tag

Use your keyword prominently in the Description Meta tag

Use your toward prominently once in the Meta keyword tag. But don't "stuff" the tag with loads of keywords. Only use the main keyword phrase plus a few synonyms. You can use misspellings if you like.

Use your keyword in a Heading tag

Don't forget, your keyword(s) needs to be used in the body text

Use your keyword phrase in at least one instance of Link text

Keep your content focused on one phrase so that it reads well and use plenty of secondary supporting terms.

Remember to use your Keyword phrase as a whole phrase together

Work on building link popularity

Good descriptive text in your links build reputation

Avoid building up link reputation that looks unnatural or contrived.

For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the visitor.

What do you want the reader to do once they finish reading your content? You need to clearly build these options into each page and leave nothing to chance.

Duplicate content

2010-12-17T03:58:00.000-08:00

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:

Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages

If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called "canonicalization".) More information about canonicalization.

However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

Google tries hard to index and show pages with distinct information. This filtering means, for instance, that if your site has a "regular" and "printer" version of each article, and neither of these is blocked with a noindex meta tag, we'll choose one of them to list. In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.

There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to.

Use 301s: If you've restructured your site, use 301 redirects ("RedirectPermanent") in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with an .htaccess file; in IIS, you can do this through the administrative console.)

Be consistent: Try to keep your internal linking consistent. For example, don't link to http://www.example.com/page/ and http://www.example.com/page and http://www.example.com/page/index.htm.

Use top-level domains: To help us serve the most appropriate version of a document, use top-level domains whenever possible to handle country-specific content. We're more likely to know that http://www.example.de contains Germany-focused content, for instance, than http://www.example.com/de or http://de.example.com.

Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.

Use Webmaster Tools to tell us how you prefer your site to be indexed: You can tell Google your preferred domain (for example, http://www.example.com or http://example.com).

Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters.

Avoid publishing stubs: Users don't like seeing "empty" pages, so avoid placeholders where possible. For example, don't publish pages for which you don't yet have real content. If you do create placeholder pages, use the noindex meta tag to block these pages from being indexed.

Understand your content management system: Make sure you're familiar with how content is displayed on your web site. Blogs, forums, and related systems often show the same content in multiple formats. For example, a blog entry may appear on the home page of a blog, in an archive page, and in a page of other entries with the same label.

Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.

Google no longer recommends blocking crawler access to duplicate content on your website, whether with a robots.txt file or other methods. If search engines can't crawl pages with duplicate content, they can't automatically detect that these URLs point to the same content and will therefore effectively have to treat them as separate, unique pages. A better solution is to allow search engines to crawl these URLs, but mark them as duplicates by using the rel="canonical" link element, the URL parameter handling tool, or 301 redirects. In cases where duplicate content leads to us crawling too much of your website, you can also adjust the crawl rate setting in Webmaster Tools.

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.

However, if our review indicated that you engaged in deceptive practices and your site has been removed from our search results, review your site carefully. If your site has been removed from our search results, review our Webmaster Guidelines for more information. Once you've made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.

If you find that another site is duplicating your content by scraping (misappropriating and republishing) it, it's unlikely that this will negatively impact your site's ranking in Google search results pages. If you do spot a case that's particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and request removal of the other site from Google's index.

Google Webmaster Tools Update: Search queries with top pages

2010-12-14T20:56:00.000-08:00

Google announced a Webmaster Tools Holiday Update that gives SEOs and Webmasters a nice treat. They include:

(1) Top Page Queries in Query Reports

(2) URL Redirects in Link Reports

Top Page Queries in Query Reports:

Previously, Google only showed you the overal top query. But now you can specify the query to the top of the page top. " So there you go Use the relationship and then on top of the page.

Then you can click on any of the URLs below in the report to see the top queries that lead to this page via Google.

Then, clicking on a query will show you full details specific to that page.

About Search Queries data

The data we display may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:

Webmaster Tools does some additional data processing—for example, to eliminate duplicates and visits from robots—that may cause your stats to differ from stats listed in other sources.

Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser.

Some tools define "keywords" differently. For example, the Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web. The Webmaster Tools Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number.

There may be a lag between when the numbers are calculated and when they are visible to webmasters—although data gets published in intervals, we are continually collecting it.

If you can no longer see a search query you saw recently, make sure you haven't filtered the results by country or type of search.

Webmaster Tools aggregates query information, and displays search queries once the count of each query reaches a certain threshold. Your logs may show a particular query as having a high rank for a certain day or period, but that query does not appear in on the Search Queries page. If the query continues to be a top referrer, however, it will move to the top of our aggregate results and will appear on the Search Queries page.

Also, Webmaster Tools stats show only search queries from Google. Your log files may combine search results from all search engines.

15 SEO Tips

2010-12-14T09:58:00.000-08:00

1. Perform Keyword Research
It is a very important step in your SEO campaign before you even start. Thoroughly research all keywords you can use - it can make a huge difference in your strategy.

2. Don’t use the same Metas for every page
All Meta tags and title must be unique for each page. Also, be sure to use keywords and writes to pursue a title.

3. Don’t try to deceive the search engines
Do not overuse keywords, hidden text, or create hidden pages. These are forms of unethical SEO. With the current trend of search engines to promote ethical SEO is your best practices to create well-designed website that has unique content and easy to navigate.

4. Avoid low quality links
Not all links are created equal. Instead, get links to link farms, the popularity of web searches before getting links to them. Alexa rankings are a good way to monitor the popularity and PageRank. However, if the page rank is pretty low, do not worry, this is explained below.

5. Avoid using links with the same anchor text
Search engines do not like links that use the same anchor text and description that are repeated over short distances.

6. Don’t overdo reciprocal links
Reciprocal linking can be useful, but only when the doses are small, and if the links are important for the company. Also, make sure that this is a varied collection of links, including links to blogs, forums, articles, media social bookmarking and more.

7. Don’t become obsessed with page rank
Page Rank is only a small part of the whole SEO campaign. How many pages are ranked in reality is quite complex and is based on many factors. It 'possible that the lower ranking of a page actually quite successful, and you get lots of visitors. So if the PageRank is low, do not freak out.

8. Do network with other Website owners
This is a good way to learn, get advice and link exchange. These reports can be mutually beneficial.

9. Make site updates regularly
Sometimes an out-of-date website can be worse than no website at all. Make sure you update regularly with information, news and events, and new content. If you want to attract the attention of search engine spiders, regular updates are a great way.

10. Don’t compete for single keywords
In contrast, competition keyword phrases. Therefore, it is likely that appears as a relevant search result. For example, if your company sells jewelry boxes, and try to compete for the term "box", many people who find your site will be in search of cardboard boxes, hat boxes, and other boxes, and probably will not on your page once they realize they do not sell what they want. If you are competing with the phrase "jewelry boxes," is more likely that potential customers looking only for jewelry boxes that is.

11. Research your competition
It 's always good to know what the competition is always also what they are doing on their website where you can get links, etc.

12. Design your Website to be SEO friendly
There is certainly a SEO strategy when it comes to web design. Avoid heavy Flash and many charts as spam search engine scans the text, not images. Good Title and Meta Tags are a must, as well as new content and exciting. If you hire someone to design your website, ask someone who is an expert in organic SEO.

13. Use text links instead of images
if using JavaScript, text links are important since spiders won’t follow JavaScript.

14. Keep localization in mind
There are several advantages to reach the local audience. In addition to winning local customers, including keyword phrases based on the location as "Detriot auto body shop," will help, because you have less competition for that keyword.

15. Don’t ignore the power of content
Nothing to run the website as good content. Make sure the content is engaging, original and well designed. Use strategic keywords (so that they are compatible with the natural flow of the text).

Google SEO After Caffeine Update

2010-12-14T09:47:00.000-08:00

Google has made a significant change in its algorithm recently. This has somewhat shaken the SEO world. Almost all online business owners and webmasters are eager to know the evolution of Google SEO in the wake of this change in the algorithm. The change has probably asked webmasters to make some adjustments in their strategy to optimize traditional Google. Traditional SEO strategy they have used so far will not work. Importance of page optimization has increased manifold. Previously, only accounted for 20% of the overall SEO efforts, which will now represent approximately 40% of the overall SEO efforts. It must be very careful using the meta tag. Make sure they have a meta tag unique to each page. Google rejects duplicate sites meta tags. The meta title should be concise and compact.

Preferably, you should start with the keyword and the ideal length of the Headline Goal is 70 characters including spaces. Description section, although not very important from the point of view Target reference must be carefully crafted. Promotion should be, however, make sure that does not look like a sales pitch. Make sure you use keywords in the Meta description. The ideal length of the Meta description should be 156 characters, including spaces.One must be very careful with the goal of keywords.

Make sure that the keywords that you mention the keywords meta element is present in the page content. Given that the judges of the importance of the Google page for the keywords meta keyword section and page content is very important to include the same keywords in both places. Google gives higher priority to domains containing keywords. Therefore, it would be better to choose a domain that contains the site's main keywords. You should never use hyphens in domain names. However, they can safely use the URL of pages based on keywords.

Hyphens can be used as a separator keywords in URLs keywords pages.Finally different depending on whether you aim to achieve a higher ranking in Google search results page, it must focus on one or two keywords per page. Create pages based on one or two keywords. This will help Google understand the purpose of a page more clearly. Remember, Google ranks a site not websites, so you should focus on optimizing each page of a website dedicated landing pages.

9 SEO Insights You Must Follow

2010-12-14T09:04:00.000-08:00

1. Page Title
The title page must be under 70 characters and no more than 3 long tail keywords in the title of the page. Your main keywords should be first and each keyword must be separated by pipes (|).

2. Meta Description

meta description is less than 150 characters and contains two key words in the title of the page. The best description of a meta-value, no compelling reason why someone should visit the page. Do not add keywords meta-description of them here, but also the format of conversation.

3. URL

URL of the Web page must include the first word you used in the pages from the floor of the stage 1 Keywords in the URL must be separated by hyphens (-). eg www.googleseoadvice.blogspot.com/ best-google-seo--tips

4. Heading Tags

The page should have one (1) or two (2) H1 heading tags that use of the first two words in the title of the page in step 1. These keywords should be used in a conversational format content pages. In addition to the H1 tags, the page should contain a pair of H2 heading tags that are generally below each label H1.

5. Page Content

Use both keywords in the page title, at least three times the content of the page. Try a bold or highlight the key word at least once. This is an impact on how the relevant keywords on the page.

6. Internal Links

Create one (1) or two (2) internal links on the page of links to related sites. Use the keywords you are targeting on the page you link to the anchor text for each link.

7. Images

All images used in page should include the name of the file corresponds to one of the keywords is the title of the page. Every word in the name of the file should be a separate and hyphens (-). image alt text should correspond to the image file name and the title of the page descriptor. Do not use hyphens between text alt attributes. If you can not change the image file name, or a very long process, and then just change the image alt text in the page title with the search term.

8. Cross Linking Pages

Make sure you have at least three internal links that point to the page you are optimizing. Link's anchor text should have keywords that are included in the page you are linking too.

9. Meta Keywords

They are not part of Google or other search algorithms Bing, so they are not as important as the steps 1-8. But still add three (3) to five meta keywords (5) to the page that is linked to the page title and content. The smaller search engines can still use them in their algorithm.

Link Baiting Tips

2010-11-01T10:56:00.000-07:00

Link baiting or Ink Link is one of the great ways to get inbound links. It's something on your website, which naturally attracts backlinks pages.it the other is not widely used or understood term, and a Google search gives only a few specialized sites on the basis of SEO. There is no single definition Rendered link, but we can understand it with a moral example.

* Be a valuable (lists, special reports, history, how, etc.)
* Building a useful tool for users.
* Be the first to write news in your niche.
* Give something valuable for free.
* Make a theme, plugin or piece of software.
* Write something controversial (negative comment, and a discussion of negative or try to disagree with the authority to enter) Do not be so many people nagative band or throw you out.
* Something new evidence that has not been done before.
* Write useful comments on something that is happening.
* Make a tool that others can publish their sites, but links that
* Write something bad about celebrities and famous people.
* Be the first to denounce the impostor.
* Interview (e-mail/phone) key players and we'll publish it.

Search Engine Strategy

2010-10-24T10:55:00.000-07:00

Development of a real strategy for the Internet search engine does not have to happen at once. Optimizing your site for a real search traffic is always # 1 goal other campaigns, including pay per click programs or used outside to combine services, so it does not matter if the site is not optimized properly. Let me make this clear - are the other options, or strategies can help, but will make it much harder for you if you do not set an original copy, clean transport. It just makes everything else easier.

The biggest mistake I see is that they make their web sites, word on the terms that are familiar with or used in industry or those who simply have not thought. An example would be a removal company to put "local motion" like a text link with a locally adapted in motion. Now, if I'm in Cleveland and am looking for a mover, I'm not writing "local movement." I type in "mobile Cleveland company" or something like that.

Your search engine strategy should begin with links and titles that are written in the search engines. You must attend Google Adwords to get an idea of what terms are searched the most in your industry. A good SEO strategy starts by building your site naturally. all that is available to you, it will be easier. Affiliates will come to you as your hand rises. You'll get links and partnership agreements that the ranking of your search engine improves. They come to you or at least when you go to other sites, you can show them your website rank high.

Google Strategy

Google is the best search engine in the world. Why? Because it rewards good sites with quality content and popularity. The best thing about Google is when you seem at ease with them, they will follow and other search engines to index you. A strategy to get listed on Google without submitting directly to them (you should do anyway) is to provide a website link to you right away. When Google spiders my pages, they catch the incoming and outgoing links. So when we launch a new website - we simply our other sites link to it.

Google loves new content, so update often.

Yahoo and MSN

These search engines tend to be easier to get ranked highly by using basic SEO strategies such as link titles, good first paragraph and the text. Link popularity and other factors tend to be less with them. It can be good or bad, depending on whether one is established or beginner. New sites may occur more quickly.

DO NOT submit your site to companies with hundreds or thousands of search engines for a fee. Have they really do? Probably (I hope), but this is not the point. There is no hundreds of search engines. There are only a few. For myself. I do optimization for Google, Yahoo and MSN All other spider or a copy of them. If you are an international company can be a good strategy to include in the directory of Google France and elsewhere. Do not use outside companies. This is just my opinion. When you listed on Google and everything else will fall into place.

Link Strategy

I am very skeptical of companies that offer to put my site on our link exchange generate "popularity" for the SEO search engine. Personally, I think it's a waste of money and might have to hurt. If there are links are artificially exchanged with outside companies in your industry, search engines can punish.

There are enough sites trying to gain popularity in an industry similar to yours. Once your site is optimized properly, the links come to you. You can also create your own links. Go to free classified sites or display and put your url when it is appropriate. This can be a very effective strategy, especially if the site you are posting to is a popular site. These links are indexed and read. When you make a new page - the market yourself.

If the site is not search engine optimized, you need not feel overwhelmed. There are reputable professionals out there. You can also bring slowly to the site. Change the text of a page seo a certain period or sentence should be a good strategy. Enter some verbatim from the search engine page and add a little 'less of a site is established in terms of you really want.

I tend to look at sites as unlimited performance. Do not build a site with Search Engine Strategies to mind is a mistake, but it can easily be corrected. A little patience and do not go gimmicks. A good SEO expert to guide you through each step.

Tips to Increase Google page rank

2010-10-10T10:44:00.000-07:00

Never put ads on new sites right now that Google could make the site as an "ad farm" and not the site index. You must wait a month or two to start business directories. It is because Google gives high sites that have multiple incoming links. The important fact is that these links must match the superior site only. Do not have all the sites in standard link exchange and more in Google on the line of site to link agriculture. Your inbound links should be relevant to the content of the site.

You can connect to a Web site with a good book marking social services such as del.icio.us, reddit.com, dig.com a few other sites, but many of those who serve your purpose, but most of the book Social marking sites use rel = "nofollow" that do not contribute to increase the PageRank of a website. Google detect duplicate content, copying content, etc., and not index sites that use them. It 's always advisable to give this link to reveal the contents of the source, et cetera, please contact one page of the original address. Always refrain from excessive use of keywords, more optimization, irrelevant to the use of the keyword, because it adversely affects the placement page of the site. This is a very common practice in the hidden text and use it at the end of the main page, but this no longer makes sense to search engines to find modern and may penalize your site. Try to avoid using a query such as "?" As the search engines will never appreciate the dynamic pages such signs.

It is very important to achieve good redirect. When you move content from one side to the other sure to include 301 redirect code, which indicates that the page has been moved permanently. Google suggests that there should be less than 100 links on one page. Always identify links which is equal or higher page rank sites and must be relevant to the page content. Do not use unauthorized software or programs to check rankings, submit the page that you could violate the conditions of service, etc.

blogging Tips

2010-10-08T11:02:00.000-07:00

Tip 1: Write about what we know

Visitors to the blog was not normally intrusive on your blog if your blog is interesting content. We want to keep up with curiosity and a cold place if you're bored. And what better approach is cool, sometimes more than sparkling wines to complement the cool to know the topic. If we know a lot of the motion delay. The subjects may reflect the coming of the carburetor or redoing Chrome headlights. If the argument is something we know you're wise to increase more times, of course, but also because sometimes more, of course, look to visitors.

Tip 2 – Stay upon topic

motorcycles, your blog should be wandering from motorcycle-related problems. Do not start making some real estate securities fund, or golf cart. Debate, especially on topics bike. Google AdSense analyze the keywords in your blog, and use these keywords to place ads on your blog, which is applicable to the content.

Tip #3: Quantity over quality.

This may seem illogical. You want visitors to be fussy in your site, like a cool place is fantastic. Thus, the specificity is essential right. But to get visitors, a provider of cost should be the broad definition of keywords rescued by over-poke engines which translates into the highest positions in the right formula bag. Well they have been approved both right. The incident is preferred for many high feature content.

Tip 4: Recycle

No title is fantastic news. Not unambiguously match any of the securities, innovative brand new brand sent immediately to your blog. You are irreplaceable need to maintain the publication of a revolutionary brand brand new content. E 'clean, but it's also a lot of report available at the time on every subject ever done, when the Internet. When it is formulated to cool and set it as your blog has been recycled.

Tip 5: Post upon a unchanging schedule.

Our positions have a report on them usually updated weekly newsletter. And that theory. We hang of it. It can be quite regularly cool completely revolutionary new announcement of such a report so we can make use of the idea of recycling. While a weekly report is difficult to keep everybody has a family-mail for some more review www.atoz-sur-rss.com when we hang in a report that visitors can clearly update cool blog too good they will just disappear more often to your blog, odds increase AdSense click.

Tip 6: Be transparent as well as simple

If joint on motor bikes regulatory jargon is good. Make quiet understandable. The difference digestible use at some point going to see www.su-own-blog.com and have an easy to use. You have been articulated in a broad and diverse, and do not need a degree in engineering from MIT updated review of a blog.

Tip 7: Keywords keywords keywords

Google analyzes the cool blog does not normally apply to the ads to find a place where the blog is also a blog to organize the results in a poke. Google sees the validity of those keywords, and join forces with the right sites for the blog as an option on a motorcycle and motorcycle blog reflects the correct site or blog to return the results in a poke. This reproach to trade on your blog. Google scans a cool blog does not normally apply to ads to find a place where the blog is also a blog to organize the results in a poke. Google sees the validity of those keywords, and join forces with the right sites for the blog as an option on a motorcycle and motorcycle blog reflects the correct site or blog to return the results in a poke. This reproach to trade on your blog.

Black Hat SEO

2010-10-08T10:59:00.001-07:00

You may have heard the term “black hat techniques” or “black hat SEO” but what does that mean exactly invented the medium term? Any cheat the search engines and / or end user is “Black Hat SEO”. This will include strengthening ties artificial trafficking in counterfeit, which redirect users to take an independent web site so that he / she thought they were, mirror sites, hidden links and text, keyword stuffing the title, meta tags all image spam, etc. These techniques should never be considered as they will be excluded from your site engines research. Be very careful when considering working with a SEO consultant or SEO company that implements these SEO techniques unethical or “guarantee” top rankings in search engines. Always check references and compare to consultants or companies who practice “implementation seo ethics”.

How SEO Link Love Value Differs?

2010-10-08T10:53:00.000-07:00

As we all know the site links are cast in favor of the search engines eyes, but many think every love relationship has the same value. I saw discussions about it and thought to have a note of clear thinking on discussions related to the value of love. Link love is different from the location of the next block. An investment link in the content is different from the links in the blogroll, footer links land or link tables - directories. Content link says that love has the advantage of being associated text around and it seems natural to search engines eyes. There are many article sites and bloggers who write reference pages content quality content that contain examples or UP section. These links have provided many valuable than links submitted to directories or links in the blogroll. So write new content and start getting natural links to writers and bloggers and move your hand ahead popularity.

Article Directory Submissions, do they work?

2010-09-27T11:18:00.000-07:00

So, you’ve heard about em, wondered, tried them not sure. Article Directory Submissions. So what is it and how does it work and does it work

1) What is it

Its the process of writing useful content and submitting that content to other websites called article directories. These websites have content or ‘articles’ from many many other submitters. Some are crappy and let just about anything go and others are human edited. Some allow links, others do not. Some get indexed some do not.

2) So, how does it work. #1 See if the site has PR. Is it indexed? Do they allow any links to your site? Are they nofollowed?

3) Lets say you have good answers to these. So you write an article and post it to it. If its a good site it will get indexed quickly and you’ll get a link vote. How much value depends on the integrity of the article site.

Should you use them? Yes and No

Yes if its a fairly new site or a weak backlink strucutre. They are links and every link counts from good sites. How much it counts depends on the competitive nature of your industry.

What Does “SEO” Really Mean ??

2010-09-27T11:15:00.001-07:00

The letters SEO stand for Search Engine Optimizer according to Google.

Others call it Search Engine Optimization. The conclusion is that we can optimize search engines. Because we cannot do this, it really means Web Page Optimization. We can only optimize our own web pages in order to get higher search engine rankings.

I don’t care what you have read, if your optimization tactics are in breach of the Google Webmaster Guidelines, or other Search Engine rules, any success you may be getting is only temporary. Don’t take my word on this, read the Google facts before wasting your valuable time and money.

The Google Florida Update has seen thousands of high ranking pages lose their ranking or disappear altogether. What this means is that if we are not following the rules, we can see our pages disappear from the top results.

There are several theories about the Google Florida Update and what really happened. In my opinion, it is an attempt to filter out irrelevant search results, but it has not totally been successful. Here’s an example:

While searching the term free roulette game at Google, I did not find a nice little shareware roulette game that I could play on my PC offline. The results are still cluttered with affiliate casino links. Compare this with the term free chess game and you’ll see what I mean.

If you are thinking about buying SEO services, maybe you should read Google’s article about Search Engine Optimizers. You will see clearly who you should hire and who to avoid. You will also see some tips on what not to do yourself if you are doing your own SEO work.

In my opinion, it is best to do your own SEO work, and the best SEO strategy seems to be not breaking the rules.

The mistake people make is to assume that search engines are stupid, so they go off doing the latest greatest black hat SEO strategy which sooner or later gets filtered out of the search engine algorithm. This is building a web site on a shaky foundation because once the algo is changed and your pages are filtered out, you are up for a complete rebuild.

Top 20 SEO Tips & Guidelines

2010-09-27T10:53:00.000-07:00

· If you don?t want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.
· Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.
· Get your second or third keywords in your directory name and filename.
· Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.
· Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.
· Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.
· Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.
· Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
· Use text for navigation menu instead of using images or Java scripts.
· Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Jusk like instead of seo, I have use search engine optimization at many places on this page.
· If you are using images then use ?alt? attribute to describe your image with proper keyword.
· One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.
· Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.
· Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.
· Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.
· Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.
· Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.
· If your website contents changes very often then provide visitor with Newsletter and RSS feed.
· Write articles on website related to yours having higher page ranking and leave your websites link.
· Get link from other sites related to yours, search engine consider it as vote in your favour.

10 Essential SEO Strategies

2010-09-27T10:34:00.000-07:00

Learn 10 essential SEO tips and tricks for getting a higher search engine ranking.

Search engine optimisation (SEO) is a vast topic. There are whole websites and books out there devoted to the subject. The world of SEO is also constantly changing as search engines tweak their algorithms, and new search engines come and go.

However, there are some timeless SEO techniques that will always come in useful. Here are 10 top SEO tips that you can use to improve your website's ranking on the search engines.

1. Write good content

This is maybe the most important strategy of all. If your pages contain good, relevant, useful content, search engines will be more likely to rank your page higher for relevant searches. As an added benefit, good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking.

It's also good to update your content regularly. Visitors like fresh content, so they will visit your site more often. More visits lead to more links to your content, which ultimately results in more traffic.

2. Do your keyword research

Don't target a keyphrase just because it sounds right to you, or because it gets a lot of searches.

Think about what you ultimately want visitors to do on your site (your conversion goals), then find out what keywords people search for when they want to achieve those goals. Use tools such as Google Analytics to see which keyphrases result in the most goal conversions.

Stay away from 1-word (or possibly even 2-word) keyphrases that have thousands of competitive sites in the search results. Instead, use tools such as Wordtracker and the AdWords Keyword Suggestion tool to find relevant niche keyphrases with high search volume and low competition.

For example, if your online store sells Mega Widgets in the Boston area, target the keyphrase "mega widgets boston", rather than just "widgets".

3. Use your keywords wisely

Once you have a good list of keyphrases, deploy them sensibly throughout your site pages. Make sure you've used your keywords in the following text blocks (these are in rough order of importance, most important first):

The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
The page URL
Image alt text
Bold and italicised text

Also make sure your keywords have a reasonable density (i.e. they appear fairly often in the above text blocks — but not too often) and prominence (place them near the start of each text block).

Make sure you use text rather than images in the page where possible. This is particularly true of navigation menus. If you must use an image, make sure it has keyword-rich alt text.

4. Get other sites linking to yours

Most search engines rank sites more highly if they're linked to by other, well-respected sites.

The key here is "well-respected". Just getting linked to from hundreds of reciprocal link pages is not going to do much for your ranking. Target a few relevant, good-quality sites and directories that are full of useful info and rank well on the search engines, and try to get a link back from them.

Some link directories let you submit your site for free, while others require a fee — either one-off, or recurring. While paying for submission can be expensive, it can be worth it, especially if you're running an online store that has a lot of competitors.

Getting links from other high-quality sites can be a challenge. Here are some tips:

Writing good content (see strategy #1) is one of the best long-term strategies for encouraging inbound links.
A "link to this page" function on each page of your site makes it easy for other webmasters and bloggers to link.
Get in touch with the site owner and strike up a friendship. You're much more likely to get a link back from someone who knows you.
If the site in question has useful content relevant to your readers, go ahead and link to that site from your own pages. This in itself might encourage a link back!

5. Structure your site for SEO

Your site structure can play an important part in optimizing your pages. Make sure your pages contain plenty of links to other important pages in your site, and that it's easy to get to all sections of your site via your homepage or navigation menu.

Not only does this make it easier for visitors and search engines to find your content, but it also helps to spread your site's authority score (such as Google PageRank) more evenly throughout your site pages.

A sitemap can really help here, as it lists all your site content on one, easy-to-use page — great for visitors and search engine spiders alike.

6. Analyse your site

It's important to track your site's SEO performance so that you can see if your efforts are paying off. Make use of the many free analysis tools out there, including:

Yahoo! Site Explorer — Lets you find out detailed search-engine-related info on each page of your site, including the most popular pages and the inbound links to each page.
Google Webmaster Tools — Gives you all sorts of details about how Google sees your site, such as problems crawling your pages and suggestions for how to improve your HTML.
Google Analytics — Reports on vital traffic data such as visitors, pageviews, traffic sources, keywords, and lots more. Also lets you set up goals so you can see how well your SEO campaigns are performing.
SEO Book and SEO Chat — these 2 sites offer a large range of free, Web-based SEO tools, many of which give you useful information about how your site is faring in the search results.

7. Keep abreast of the latest SEO news

Search engine algorithms change constantly, and it pays to keep up to date with the latest changes and SEO strategies. The following SEO sites are well worth bookmarking or subscribing to:

Search Engine Watch is a huge SEO resource, including articles and white papers on SEO and SEM (search engine marketing), as well as some busy SEO forums.
Matt Cutts' blog — Matt is a Google engineer, and in his blog he frequently discusses the latest changes at Google that can affect SEO.
Sphinn is a social bookmarking site for SEO topics. Great for finding out what's new and hot in the world of SEO.
SEO Book features a comprehensive, paid SEO training program, a regularly-updated blog, and some handy free SEO tools such as keyword suggesters and rank checkers.
SEO Chat contains a large number of SEO articles, a huge range of free online SEO tools, and a big forum community.

8. Avoid black hat techniques

SEO techniques come in 2 forms:

White hat techniques play by the rules of the search engines, and aim to create high-quality, relevant content.
Black hat techniques attempt to "game" the search engines by using techniques such as keyword stuffing (overusing keywords in a page), hidden text, and cloaking (presenting different versions of a page to real visitors and search engines).

Black hat SEO techniques can sometimes produce a short-term hike in traffic; however such sites invariably get weeded out — or, worse, banned altogether — by the search engines. Black hat SEO simply isn't worth the risk if you want to build a long-term stream of traffic from search engines.

9. Watch out for duplicate content

Search engines dislike pages that basically contain the same content, and will give such pages a lower ranking. Therefore, avoid duplicate content URLs on your site.

Many factors can result in a search engine seeing 2 URLs as duplicates of each other — for example:

Articles republished from other websites
Print-friendly versions of pages (make sure you exclude such pages from search engines with a robots.txt file)
Similar product info pages that contain very little changing content apart from the product name and image
Session IDs in URLs, or other URL parameters that result in different URLs for the same page
Displaying your site at multiple domains — for example, www.example.com and example.com. Choose one domain or the other, then use 301 redirects to ensure that everyone (including search engines) is looking at just the one domain.

10. Don't forget the `description` and `keywords` tags

Many webmasters overlook the description and keywords meta tags, but they can give your site the edge over your competitors. Pay attention to these 2 tags in each page.

The description tag should be a useful, compelling summary of your page content. This tag is often used to display a summary of your page in the search results, so it's worth making it keyword-rich and including a call to action.
Most search engines ignore the keywords tag these days; however it doesn't hurt to create one (if nothing else it's another chance to insert your keywords in the page). Some directories also use the keywords tag to classify sites.
Ensure that each page has unique description and keywords tags. If a search engine finds many pages with the same description and keywords, it can see those pages as less important.

Make sure your description and keywords tags aren't too long — they should be 1 or 2 lines of text.

SEO is always a bit of a guessing game, with search engines changing their ranking algorithms constantly, but these 10 tips and techniques should be useful in any SEO situation. Good luck!

web Analytics Key definitions

2010-09-24T11:29:00.000-07:00

There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time. The main bodies who have had input in this area have been Jicwebs(Industry Committee for Web Standards)/ABCe (Auditing Bureau of Circulations electronic, UK and Europe), The WAA (Web Analytics Association, US) and to a lesser extent the IAB (Interactive Advertising Bureau). This does not prevent the following list from being a useful guide, suffering only slightly from ambiguity. Both the WAA and the ABCe provide more definitive lists for those who are declaring their statistics using the metrics defined by either.

Hit - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity.

Page view - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.

Visit / Session - A visit is defined as a series of page requests from the same uniquely identified client with a time of no more than 30 minutes between each page request. A session is defined as a series of page requests from the same uniquely identified client with a time of no more than 30 minutes and no requests for pages from other domains intervening between page requests. In other words, a session ends when someone goes to another site, or 30 minutes elapse between pageviews, whichever comes first. A visit ends only after a 30 minute time delay. If someone leaves a site, then returns within 30 minutes, this will count as one visit but two sessions. In practise, most systems ignore sessions and many analysts use both terms for visits. Because time between pageviews is critical to the definition of visits and sessions, a single one pageview event does not constitute a visit or a session (it is a "bounce").

First Visit / First Session - A visit from a visitor who has not made any previous visits.

Visitor / Unique Visitor / Unique User - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor's computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors. Increasingly visitors are uniquely identified by Flash LSO's (Local Shared Object), which are less susceptible to privacy enforcement.

Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.

New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits.

Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.

Singletons - The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of Click fraud as well as being used to calculate bounce rate and in some cases to identify automatons bots).

Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.

% Exit - The percentage of users who exit from a page.

Visibility time - The time a single page (or a blog, Ad Banner...) is viewed.

Session Duration - Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view.

Page View Duration / Time on Page - Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view unless they record a page close event, such as onUnload().

Active Time / Engagement Time - Average amount of time that visitors spend actually interacting with content on a web page, based on mouse moves, clicks, hovers and scrolls. Unlike Session Duration and Page View Duration / Time on Page, this metric can accurately measure the length of engagement in the final page view.

Page Depth / Page Views per Session - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.

Frequency / Session per Unique - Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience.

Click path - the sequence of hyperlinks one or more website visitors follows on a given site.

Click - "refers to a single instance of a user following a hyperlink from one page in a site to another". A growing community of web site editors use click analytics to analyze their web sites.

Site Overlay is a technique in which graphical statistics are shown besides each link on the web page. These statistics represent the percentage of clicks on each link.