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SEO - Google's Comments on Their Panda Update

admin@seobetter.com (Ben) — Fri, 20 May 2011 10:31:15 +0000

Google's own position on their Panda update is that it represents just one change among several hundred 'search improvements' they will be implementing this year. They would prefer website owners not to focus on specific changes they have made and will continue to make to their algorithms, but instead to provide users with the highest quality results. This, they suggest, should be obtained by maximizing the 'quality' of pages and articles. Google has proposed a number of criteria that should be considered in order to achieve this goal. The list is long and several of the criteria appear to be quite idealistic. It will be up to each individual organization to determine which should be followed, but avoiding spelling, stylistic, and factual errors would be a good beginning.

Backlink Checker for Social Media Marketing Optimization

admin@seobetter.com (Ben) — Tue, 12 Apr 2011 12:38:53 +0000

The definition of an advanced social strategy is a technique that goes beyond the normal social media presence. It introduces or reinforces a marketing message while pushing a user to another profile or business site. Social media websites like Twitter, Stumbleupon.com, and Digg are growing in popularity. Promotion through social media sites is an effective way in generating traffic to your blog.

Tips For Better SEO Writing Content

admin@seobetter.com (Ben) — Sun, 10 Apr 2011 03:18:34 +0000

When writing content it is all about marketing your business as an authority in the industry that is your niche. But now as competition is increasing and more people are using search engines to find relevant results you will need to create content that is useful and attractive to your readers and also the search engines. When you are writing content your goal is to be seen as high as possible for the keywords you are targeting. The better you are at SEO writing, the more likely the information you’re putting out there will be seen.

20 of the best SEO Ranking Authority Marketing Tools

admin@seobetter.com (Ben) — Sat, 09 Apr 2011 15:04:42 +0000

We have selected 20 of the best Search Engine Optimization tools you should be using to turn your 100 unique visitors into 10000 unique visitors. each day. The tools we provide which include categories such as page rank, off page detection, on page tools, keyword traffic, SERPSs and backlink detection tools are essential for any SEO provider.

SMX Search Marketing Expo Conference - Sydney Melbourne 2011

admin@seobetter.com (Ben) — Thu, 07 Apr 2011 12:01:53 +0000

Search Marketing Expo in Australia is a partnership between Australian Search Marketing Conference Company. This is one of the major Search engine optimisation and search engine marketing expo's located in Australia. There are some big players attending with well known companies showcasing there services and products.

How to find and build .edu backlinks

admin@seobetter.com (Ben) — Sat, 26 Mar 2011 17:30:05 +0000

When you are in the process of building backlinks for your website it is good practice to invest some time in finding and getting links back from .edu websites. This is seen in the eyes of google as an important factor to a websites ranking performance. Basically .edu is either a learning institute or a university. We will show you how to find these links and get the linkjuice you require.

SEO Link Packages

admin@seobetter.com (Ben) — Mon, 14 Mar 2011 07:35:32 +0000

How it works

We provide high quality permanent links to increase your search engine rankings which leads to increase ROI, leads and profit for your website.

We handle the work of creating one-way backlinks

With out link building quality methodology we will build the required backlinks for your website giving you targeted increase traffic, which leads to increase leads, which leads to increased income! Our link building techniques are unmatched, once complete you will receive a report on the links built.

Social Media Marketing & Link Building

Real link value comes from attaining high quality linkable content in front of as many relevant webmasters, bloggers and social networking websites as possible. With our link packages we disseminate your links across a wide range of social media websites for MAXIMUM exposure and google page rank. We will network on appropriate social media sites within relevant subcategories, focus on creating high quality and unique content designed to spread naturally through these social media websites. We also submit your content to get in front of webmasters and provide natural links to your content through our social media marketing techniques.

JC Penney Penalised by google for buying links

admin@seobetter.com (Ben) — Thu, 17 Feb 2011 23:09:44 +0000

Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. Penney web site. And most of those links had really descriptive anchor text. It was almost like someone had arranged for all of those links in order to get better rankings in Google.

Do Sites Need Fresh Content for SEO?

admin@seobetter.com (Ben) — Tue, 08 Feb 2011 04:52:09 +0000

A lot of clients often ask me if they NEED a blog or fresh content added to their site on a regular basis to keep their rankings. The truth is you don't need to add new content to hold your rankings. Many sites stay static for years and hold onto their rankings with few changes ever being made.

You do need some relevant content and so I would always suggest having a minimum of about 6-12 good content pages on various topics or pages answering questions related to your niche. When adding content you should always try and add content that would be useful and informative for your readers.

Avoid adding content just because it targets keywords or because you think you need to add it. That being said, it is good to have a blog and fresh content because the more content you have, the more traffic you can potentially get.

Publishing quality articles in your niche can also help you establish yourself as a very knowledgeable industry leader, which can result in more business overall. Blogs and content are also a great way to take advantage of social media marketing with sites such as Twitter and Facebook. Votes on these sites are becoming signals to search engines of quality.

So simply put, having fresh quality content can be a great benefit and is highly recommend, but it is not necessary to achieve or to hold onto rankings for your main keyword phrases that you have optimized your home page and other core pages for.

{xtypo_rounded2}Gino Orlandi is an SEO manager with over 5 years in the industry. You can view his SEO resume for more information or to contact him about search engine optimization services.{/xtypo_rounded2}

New Google Algorithm Changes

admin@seobetter.com (Ben) — Sun, 30 Jan 2011 10:16:34 +0000

Most online entrepreneurs know by now that content is king and this phrase just became more important than ever. Google has always stressed the importance of quality original content and while many webmasters followed these guidelines, some still decided to take the easy way out and risk the odds.

Google has been under a lot of public pressure lately to deal with the endless spam and large-sized, low quality websites that seem to still be getting top spots in the search result ranks. They have finally just released another algorithm change to help combat spam websites, content scrapers and websites that in general republish previously published content.